Book Description
Provides the essentials for understanding a company's financial health by explaining how companies formulate their financial documents and how to evaluate financial statements.
Customer Reviews:
Easy to understand.......2004-04-30
As a student I get enough huge textbooks to read that go on and on and don't drive home the point. This book was easy to read and I could conceptualize the material very easily. It is very important for journalists to understand the difference between what corporations want you to write about and the truth behind the numbers.
Precisely what biz reporters need.......2004-03-29
Concise but packed with info and diagrams that make financial statements decipherable. I have a huge collection of journalism books but nothing else that provides info on financial statements from the JOURNALIST'S perspective. This book is exactly what a reporter covering business needs, without a bunch a fluff.
Average.......2004-02-16
I have read this book and others like it and for the money it really lacked the punch. If you are a business journalist like me you probably already have a host of books that cover this material.
Nice book for understanding corporate financial statements.......2004-01-05
I use this book to teach college journalism students how to decipher corporate financial statements and write stories based on the numbers. Jay does a good job of explaining what the numbers mean in a way anyone can understand.
I especially like his tips and suggestions, and the fact that the book is short, less than 120 pages long. He gets to the point and gets out.
Book Description
"Robinson is probably the best personal storyteller in all of professional speaking...this book will be an invaluable resource for anyone who must stand before an audience and speak." - Mark Victor Hanson, coauthor of Chicken Soup for the Soul. Great communicators from Homer to Ronald Reagan have always known what many of today's speakers are finally discovering: a story is a compelling way to turn key points and concepts into a shared experience with the audience. Robinson tells how to develop and deliver stories that will create an immediate bond and get the message across with maximum impact. In this masterful guide, he explains how to: Discover your "signature story"; Tie the story to a key point; Craft a motivational story that will reach any audience; Use humor effectively; Connect at a deeper level through universal themes.
Customer Reviews:
The Ethos or Spiritual Content of Story Explained.......2002-08-20
Excellent book to read on public speaking. I have read and reviewed on Amazon 37 public speaking books. This book is in the top five that I would recommend. The book is very easy to read yet the author is aggressively analytical about what makes a good story that would be effective in a speech. He traces his early thoughts on what makes a good story to his more recent fleshed out analysis. What makes some stories grab you and others boring? Read this book. Stories of mythology are very old and still make connections deep in the soul. Robinson explains the ingredients of what makes these stories great. In his view, there is a universal theme or structure to the good stories. The hero has separation from his group, initiation and then return or integration. You might think of it as a template for making your own classical story for modern times. He does a stellar job on helping the reader search for and develop what might become your signature stories. The book one of those word of mouth success stories as the Amazon sales rank keeps climbing.
Great fun!.......2001-05-16
Read it on the flight back from California, and laughed out loud on the plane, so much so that the other passsengers asked me to pass the book up and down the aisles. A must for actual and potential speakers, storytellers, lovers of humor, Americans, sothern Americans, guys, educators, sports fans, and everybody else. And with an underlying philosophy/message, and lots of great allusions. I've known Grady Jim as a speaker, but this is the first book of his I've read, and it's a hoot and an eye-opener. Have fun, and tell a friend about it.
In the Presence of the Divine.......2000-04-02
Mythology expert Joseph Campbell wrote, "It would not be too much to say that myth is the secret opening through which the inexhaustible energies of the cosmos pour into human cultural manifestation." Veteran speaker and storyteller Grady Jim Robinson adds, "Science can teach us the empirical truths and laws of the universe, but it is another domain that reveals the meaning behind those laws. Through the symbols and archetypes of story or myth, human beings connect at the deepest levels. Storytelling -- like painting, music, literature, poetry, or dance -- is an art form. And art in its purest state brings the viewer or listener into the very presence of the divine."
For years, Robinson has shared with audiences stories of his early life in small-town Arkansas: a sensitive boy, growing up in the shadow of an older brother who excelled in sports and schoolwork, and the even greater shadow of a gruff father who towered over the area as a highly successful sports coach. The stories paint vivid and unforgettable pictures of a young boy confronting his first Little League at-bat against a menacing pitcher nicknamed "Fishhook," or being pushed out unexpectedly on to the court by his father as the unwilling fifth player at a B-team basketball game so his team would not forfeit.
Robinson discovered that these stories resonated at a profound level with audiences from Harlem to Hollywood. Why? Most of them had no actual experience of life in rural Arkansas. In one case an African American woman who grew up in Harlem told Robinson that in listening to his stories about his father, she felt he was talking about her own father. Robinson sought to understand how this could be.
He discovered Joseph Campbell.
Campbell showed that in cultures around the world and throughout the centuries, universal symbols and themes have emerged in story and legend to which human beings instinctively respond. And the most basic ingredient of all is the "hero's journey," in which the subject leaves his familiar life and embarks on a quest, facing archetypal foes and challenges one after another until confronted with the Supreme Ordeal which will change him forever. He then returns, so changed, to the world he left, bringing the result with him. It is the stuff of "Beowulf" and it is the stuff of "Star Wars." It is the stuff of a young boy in Arkansas determined not to duck when Fishhook's first pitch comes rocketing toward the plate.
It is the stuff, believes Robinson, of which life-changing and memorable speeches are made.
In this book, Robinson examines the nature of human stories in detail, exploring their power, the elements that make a good story, and the trance-like state that audiences fall into while a story is being told. He presents several of his best-known stories and analyzes what he has done to make them most effective. And he presents a number of ideas to get readers started on identifying and shaping the powerful stories from their own lives, because he believes everyone has faced trials and tribulations that will strike universal chords with audiences.
"The human story is life-giving, uplifting, tender, inspiring, and funny, filled with wonder and awe," writes Robinson. "It is deeply painful at times, challenging, requiring courage, faith, and hope. Your story is life-shaping, hilarious, and it is *your* story. Tell it."
If you can find a way to hear Grady Jim live, don't miss the opportunity. If not, get this book!
Great advice and great stories!.......2000-03-10
I enjoyed this book on two levels -- one the practical side of telling stories in public settings for effect and the other for the author's sense of humor and his own stories. I don't speak often myself, but do in fact work with stories. I think speakers (teachers, preachers, seminar leaders) will get even more great advice from this book.
Average customer rating:
- ecotourism; an introduction
- A Good Start to Ecotourism
|
Ecotourism: An Introduction
David A Fennell
Manufacturer: Routledge
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Similar Items:
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Ecotourism and Sustainable Development: Who Owns Paradise?
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Rethinking Tourism and Ecotravel
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The Business of Ecotourism
ASIN: 0415303656 |
Book Description
Using a wealth of international case studies and photos, this text provides an accessible and comprehensive introduction to the key foundations, concepts and issues related to Ecotourism. The second edition incorporates new material on eco-labeling, environmental management and guiding. A new chapter has been added on program planning and coverage of environmental impacts and community based management has been strengthened. The book also incorporates new developments stemming from the World Ecotourism meeting in Quebec. New case studies and examples have been added throughout, as well as annotated further reading.
Customer Reviews:
ecotourism; an introduction.......2006-03-24
good... I bought this book only because it's a textbook for my class...never read the whole chapters
A Good Start to Ecotourism.......2000-02-07
This was a very good introductory book to ecotourism. It was not too scientific as well as not being too elementary. It provided good information about the multiple effects of ecotourism in order to make the reader more aware of tourism's effects. I will be able to apply the information I obtained and use it for my trip to Central America in order to be a respectable and responsible traveler.
Average customer rating:
|
Ecotourism Policy and Planning (Cabi Publishing)
Manufacturer: CABI
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Binding: Hardcover
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ASIN: 0851996094 |
Book Description
The global tourism industry continues a trend of sustained growth, moving more people and generating domestic and foreign revenues, often at the expenses of the social and ecological integrity of destination regions. As a result, tourism policy makers have been forced to consider a variety of new approaches to ensure that the environment, the local people, tourists, and business remain unaffected by the negative impacts of the industry. This book provides an objective overview of the extent of international ecotourism policy, with contributions from academics and policy makers from around the world.
Book Description
This digital document is an article from Canadian Journal of Regional Science, published by Canadian Journal of Regional Science on June 22, 2003. The length of the article is 5401 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Le recreotourisme et l'environnement naturel dans les aires protegees periurbaines : la region metropolitaine de Montreal.(recreational ecology and impact on Mont Saint Bruno and Mont Saint Hilaire in Montreal, Canada )
Author: Melanie Doyon
Publication:
Canadian Journal of Regional Science (Refereed)
Date: June 22, 2003
Publisher: Canadian Journal of Regional Science
Volume: 26
Issue: 2-3
Page: 419(14)
Distributed by Thomson Gale
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Perception about parks and ecotourism: German and Canadian tourists compared.: An article from: Textual Studies in Canada
Susann Gornert
Manufacturer: University College of the Cariboo
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ASIN: B00084320I
Release Date: 2005-08-01 |
Book Description
This digital document is an article from Textual Studies in Canada, published by University College of the Cariboo on June 22, 2004. The length of the article is 7608 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Perception about parks and ecotourism: German and Canadian tourists compared.
Author: Susann Gornert
Publication:
Textual Studies in Canada (Refereed)
Date: June 22, 2004
Publisher: University College of the Cariboo
Issue: 17
Page: 55(24)
Distributed by Thomson Gale
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Preserving the Legacy: Concepts in Support of Sustainability: Concepts in Support of Sustainability
Allen G. Noble
Manufacturer: Lexington Books
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Binding: Hardcover
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ASIN: 0739100157 |
Book Description
Though only a relatively recent topic of worldwide discussion and interest, the concept of sustainable development traces its origins to the late eighteenth century, when concern for resource conservation and environmental integrity first arose. From this beginning, the concern for sustainable development progressively expanded from being purely local to having a regional and national relevance, and finally to being a global concern of import. "Preserving the Legacy" examines this expansion, while discussing several general approaches to the understanding and application of the concept of sustainability. Also discussed are such weighty issues as the balancing of development aspirations with environmental management in developing countries, and the means by which residents in an urbanizing region in a developed country can be induced to consider sustainable development as both a goal and a limiting factor in the conversion of agricultural land. Offering both real-world examples of sustainability issues and a forecast for the future of sustainability theory and practice, this fascinating volume will prove invaluable to scholars of the environment, geography, and urban planning.
Book Description
This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on August 1, 1997. The length of the article is 6941 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Various Central American countries have formed a partnership that will promote regional development through research, conservation and tourism. In particular, Panama will be implementing an ecotourism strategy designed to highlight the country's rich cultural heritage through a master plan. This plan must focus on issues such as patronage of protected areas, the development of heritage themes and the formation of a network of staging areas for heritage tourism.
Citation Details
Title: Resort ecotourism. (tourism policy of Panama)
Author: Hana Ayala
Publication:
Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: August 1, 1997
Publisher: Cornell University
Volume: v38
Issue: n4
Page: p34(11)
Distributed by Thomson Gale
Average customer rating:
|
Tourism development for Pohnpei State
Amy Drought
Manufacturer: University of Oregon Micronesia and South Pacific Program]
ProductGroup: Book
Binding: Unknown Binding
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ASIN: B0006P8NMG |
Average customer rating:
|
Tourism development for Pohnpei State
Ted Bogle
Manufacturer: University of Oregon Micronesia and South Pacific Program]
ProductGroup: Book
Binding: Unknown Binding
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ASIN: B0006QH09M |
Customer Reviews:
Crammed with good ideas! One page at a time!.......2002-10-16
As a psychotherapist, I don't often turn to business authors or management consultants. This book is an exception.
It is great for the one-page reader who wants help quickly. Deep and Sussman take some of the best psychological reasearch and bring the core down to a pithy statement, easily entertained, and place 7-10 or so of these on each page. The reader takes a topic of interest and finds just one page of pearls of wisdom. Topics range from the individual: "Insomnia" or Avoid Negative Self Talk" or "Forgive Your Mistakes" to business areas like "Accept Criticism" "Make Good Use of Time", to relationships and communicating effectively, then to prospering at work and at home: "Survive a Job Loss" "Raise Positive, Successful Children." One then reads the 7 to 10 Yes-you-can suggestions (many from bona fide research) written in simple sentences.
Amazing. I show and suggest this book in my stress reduction and relaxation training group and many buy it.
One holiday season I bought it as a gift for my favorite people. I highly recommend this!
Bite-sized inspiration!.......2001-02-10
I love this neat little book. It distills some of the most effective advice on work, health, family, and service into easily understandable and applicable blurbs. I love the inspiring quotations and the positive tone with which Deep and Sussman address the topics discussed in the book. Some of the information is just plain common sense, but there seems to be a shortage of that these days, making this book all the more necessary. Give it to the new graduate or as a gift to a new employee. They'll thank you later.
Don't let negativity stop you from reaching your goals!.......2001-01-23
"Yes, You Can!" not only gives excellent advice, it explains how you can make that advice part of your daily life. This book covers more than 125 personal goals and is an inspiring guide! It is set up so you can read just a few pages each day and improve your life incrementally. The focus is on developing a positive attitude in life and by doing this, you are ensured success in all areas of your life.
You will find 1,200 inspiring ideas for work, home and happiness. This book contains all the information you may ever need on how to think positively, act powerfully, communicate effectively, build great relationships, motivate others and prosper at work and at home.
Whether you are thinking, speaking, listening, planning, managing, leading, working, parenting, loving, or serving...the "advisements" will help you to make your life more fulfilling. You might enjoy the "advisement" of "Increase Your Job Security" or "Increase Your Creativity." This is then followed by a list of ideas to accomplish this goal. One idea under the creativity advisement said: "Experience your innate creativity by doing something for the sheer joy of it without worrying about results."
Each day you will want to reach for this book and read a few pages. You might even want to check off the goals you have reached or write one of the ideas contained in this book on a chalk board. This will help you keep focused and take these ideas, and make them a reality in your life.
You can do anything you decide you can...YES..you can :).
~The Rebecca Review
Author of Seasoned with Love: A collection of
best-loved recipes inspired by over 40 cultures
Product Description
This title combines the motivational power of affirmations with the wide-ranging advice of a career development book. Each chapter focuses readers' attention to one valuable personal goal: Stop holding grudges. Find out what your boss expects. Save Money. The result is a guide to finding a balance between work and home, building both success and fulfillment
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