ALEXANDER HAMILTON'S PAPERS ON PUBLIC CREDIT COMMERCE AND FINANCE

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ALEXANDER HAMILTON'S PAPERS ON PUBLIC CREDIT COMMERCE AND FINANCE
Jr., Samuel, Edited By; with an Introduction By J. Harvie Williams McKee
Manufacturer: Liberal Arts Press
ProductGroup: Book
Binding: Paperback
ASIN: B000VBRWLS

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Papers on public credit, commerce and finance
Alexander Hamilton
Manufacturer: Columbia University Press
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books
ASIN: B0006AMIJ0

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Alexander Hamilton's papers on public credit, commerce, and finance (The American heritage series)
Alexander Hamilton
Manufacturer: Liberal Arts Press
ProductGroup: Book
Binding: Unknown Binding

General | Popular Economics | Business & Investing | Subjects | Books
Public Finance | Economics | Business & Investing | Subjects | Books
Debt & Deficits | Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
ASIN: B0007EV37I

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guerrilla PR: how you can wage an effective publicity campaign

Informative

Good Travel Reading

Contradicts Most Teachings

Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity

Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
Michael Levine
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
General | Sociology | Social Sciences | Nonfiction | Subjects | Books
Media Studies | Social Sciences | Nonfiction | Subjects | Books
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Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

Everything You'd Better Know About the Record Industry

Guerrilla Advertising

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

ASIN: 0887306640

Book Description

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Customer Reviews:

guerrilla PR: how you can wage an effective publicity campaign.......2005-09-30

even though his book was written (1993) before the internet was a way to communicate and advertise, this book shows that determination and follow through are very important in public relations.

Informative.......2005-06-17

I think that Guerrilla PR is a great book for anybody that is looking to learn about the field of public relations. I am relatively new to the field, and I feel like I learned a great deal from reading this book. The author writes in a very comfortable style, as if he is having a conversation with you. There is a lot of warmth and humor in the writing. And my favorite thing about the book is how the author always made sure to give examples in order to further illustrate what he is talking about. If you are curious at all about the world of PR, this book is a great place to start.

Good Travel Reading.......2005-01-22

I'm scared to fly so I took this book on a plane with me when I had to visit my grandparents in Winnipeg. It immediately transported me to the wonderful and magical world of public relations!!! I soon forgot I was on a plane, and suddenly I felt like Colin Farrell's character in Phone Booth--you know where that guy held him hostage on the phone to make him repent for his sleazy ways. I especially like how the guy called Farrell out for claiming to be this big shot PR guy with all these connections, but actually he had no real connections at all. I also visited the wonderful olden days of PR like in the movie Sweet Smell Of Success where Tony Curtis is the PR man. Whenever he walks into a room, people cannot hide their contempt for this scumbag. I like at the end how he ends up getting the stuffing kicked out of him.

I arrived in Winnipeg safely all thanks to Michael Levine and his book about what sleazy liars PR people are.

Contradicts Most Teachings.......2004-04-26

I have taken several courses on public relations in school. Most of what Michael Levine teaches is totally opposite of what several of my professors have taught me. In all fairness to Levine, perhaps the practices described in his book were sufficient way back when the book was written, but the world has changed quite a bit since then, and the pace of Public Relations has changed along with it. I understand he wrote a follow-up book called Guerrilla PR Wired which pertains to using the internet as a valuable PR tool, but I know that using his outdated techniques, even with the help of the internet, would still not be the least bit helpful. I certainly would not recommend this book to other students who are preparing for a career in the field of PR.

Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity.......2004-04-20

Michael Levine tells it like it is in how to put together a PR and Publicity Campaign. He knows what he talks about - no theory here. Any business or person seeking to promote themselve through the power of the media - should grab this book - ASAP!

I have dozens of books and tapes on PR and Publicity and this is at the top - my main reference when I want to put together a PR campaign for my business. All I know is that it works - hands-down.

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Effective Media Relations: How to Get Results

Basic introduction to media relations

Effective Media Relations: How to Get Results (Public Relations in Practice)
Michael Bland , Alison Theaker , and David W Wragg
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Multilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
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Effective Writing Skills for Public Relations (PR in Practice)

Public Relations: The Complete Guide

The New PR Toolkit: Strategies for Successful Media Relations

Media Training 101: A Guide to Meeting the Press

Making News: A Straight-Shooting Guide to Media Relations

ASIN: 0749443804

Book Description

Endorsed by the Institute of Public Relations

Customer Reviews:

Effective Media Relations: How to Get Results .......2007-04-02

got it for work- very goodbook, prompt delivery

Basic introduction to media relations.......2006-12-23

This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.

Corny? Sort of. Effective? Yes! (Review).(Smile! from SunShower Learning )(Product/Service Evaluation): An article from: Training Media Review

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Corny? Sort of. Effective? Yes! (Review).(Smile! from SunShower Learning )(Product/Service Evaluation): An article from: Training Media Review
Dan Michaluk
Manufacturer: TMR Publications
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Training Media Review, published by TMR Publications on November 1, 2002. The length of the article is 1204 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Corny? Sort of. Effective? Yes! (Review).(Smile! from SunShower Learning )(Product/Service Evaluation)
Author: Dan Michaluk
Publication: Training Media Review (Magazine/Journal)
Date: November 1, 2002
Publisher: TMR Publications
Volume: 10 Issue: 6 Page: 4(2)

Article Type: Product/Service Evaluation

Distributed by Thomson Gale

Effective public and media relations pay off: insurance companies need to take stock of their media relations. (Product News/Marketing): An article from: ... & Casualty-Risk & Benefits Management

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Effective public and media relations pay off: insurance companies need to take stock of their media relations. (Product News/Marketing): An article from: ... & Casualty-Risk & Benefits Management
Gary L. Hornbacher
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 18, 1992. The length of the article is 1807 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Good public relations and crisis management planning are essential for insurance companies to combat negative media coverage and promote customer loyalty. Communication planning can help dispel client doubt in the wake of media reports on regulator takeover, solvency questions and lowering of debt ratings. A crisis team, well-versed in media relations, should be in place to step in and inform shareholders, clients and media personnel with concrete facts and figures. Insurer CEOs should be poised to handle negative fallout but should establish a working relationship with the media for positive coverage opportunities as well.

Citation Details
Title: Effective public and media relations pay off: insurance companies need to take stock of their media relations. (Product News/Marketing)
Author: Gary L. Hornbacher
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 18, 1992
Publisher: The National Underwriter Company
Issue: n20 Page: p21(3)

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Effective supplement for cross cultural training.(online training)(employee development) : An article from: Training Media Review

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Effective supplement for cross cultural training.(online training)(employee development) : An article from: Training Media Review
Pat Zakian Tith
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from Training Media Review, published by Thomson Gale on November 1, 2003. The length of the article is 772 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Effective supplement for cross cultural training.(online training)(employee development)
Author: Pat Zakian Tith
Publication: Training Media Review (Magazine/Journal)
Date: November 1, 2003
Publisher: Thomson Gale
Volume: 11 Issue: 6 Page: 5(2)

Distributed by Thomson Gale

Fall into effective media relations this autumn. (recreation departments): An article from: Parks & Recreation

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Fall into effective media relations this autumn. (recreation departments): An article from: Parks & Recreation

Manufacturer: National Recreation and Park Association
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Travel | Subjects | Books

Book Description

This digital document is an article from Parks & Recreation, published by National Recreation and Park Association on August 1, 1995. The length of the article is 738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: August is the perfect time for recreation departments to review the summer's public relations efforts and make plans for the fall. Ways to achieve broad exposure for activities, training personnel in media relations and overcoming negative publicity are described.

Citation Details
Title: Fall into effective media relations this autumn. (recreation departments)
Publication: Parks & Recreation (Magazine/Journal)
Date: August 1, 1995
Publisher: National Recreation and Park Association
Volume: v30 Issue: n8 Page: p12(1)

Distributed by Thomson Gale

Fun and effective. (Review).(an evaluation of Edge Training Systems Inc.'s 'The First Mile' training video)(Video Recording Review): An article from: Training Media Review

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Fun and effective. (Review).(an evaluation of Edge Training Systems Inc.'s 'The First Mile' training video)(Video Recording Review): An article from: Training Media Review
Dan Michaluk
Manufacturer: TMR Publications
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Training Media Review, published by TMR Publications on May 1, 2003. The length of the article is 452 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Fun and effective. (Review).(an evaluation of Edge Training Systems Inc.'s 'The First Mile' training video)(Video Recording Review)
Author: Dan Michaluk
Publication: Training Media Review (Magazine/Journal)
Date: May 1, 2003
Publisher: TMR Publications
Volume: 11 Issue: 3 Page: 7(2)

Article Type: Video Recording Review

Distributed by Thomson Gale

Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations (PR in Practice Series)

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Media Guide to Europe -- an excellent handbook

Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations (PR in Practice Series)
Cathie Burton , and Alun Drake
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0749442263

Book Description

* Coverage of the European media landscape including print journalism, TV and radio

Customer Reviews:

Media Guide to Europe -- an excellent handbook .......2006-01-13

This is a solidly researched and attractively written practical guide that I have found extremely helpful for the communications and media projects we have being doing in Europe.

Cathie Burton and Alun Drake are highly experienced communications practitioners who have drawn on their own considerable experience of the European media to produce this valuable and also entertaining study. Their book is crammed full of sensible, practical advice, tips and essential information on how to work effectively with newspapers, magazines,the web,radio and television right across the continent.

The authors have also provided remarkably detailed media profiles of no less than 43 individual European countries. This must have been a painstaking and exhausting project, and they are to be congratulated on having done it so well.

"Hitting the Headlines in Europe" is not only an authoritative reference work, but also a highly enjoyable read. It is of immense help to those of us in communications work,in media relations, in journalism and other media,to students of media and journalism, as well as to general readers, all of whom need to understand the highly complex European media landscape.

Interface management: Effective communication to improve process safety [An article from: Journal of Hazardous Materials]

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Interface management: Effective communication to improve process safety [An article from: Journal of Hazardous Materials]
B. Kelly , and S. Berger
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is a journal article from Journal of Hazardous Materials, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Failure to successfully communicate maintenance activities, abnormal conditions, emergency response procedures, process hazards, and hundreds of other items of critical information can lead to disaster, regardless of the thoroughness of the process safety management system. Therefore, a well-functioning process safety program depends on maintaining successful communication interfaces between each involved employee or stakeholder and the many other employees or stakeholders that person must interact with. The authors discuss a process to identify the critical ''Interfaces'' between the many participants in a process safety management system, and then to establish a protocol for each critical interface.

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'Making Effective Media Happen' lives up to its name

Making Effective Media Happen
Michael Brown
Manufacturer: Jaico Publishing House
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 8179923118

Book Description

Dealing with the media can be extremely daunting and fraught with danger without a well-prepared approach. Some companies have lost millions of dollars because of poorly handled public relations. Some small businesses have been driven out of existence by bad press. This book shows individuals how to prepare their messages, deal with difficult interviewers, and get their messages across firmly and confidently. Many of the rules seem obvious, but the fact that media appearances fluster so many people is evidence of just how alien the experience is to most people.

Customer Reviews:

'Making Effective Media Happen' lives up to its name.......2003-11-27

It's been said that our number one fear is public speaking, so it's no wonder that many people freeze when they are confronted by the media.

Anyone who has faced the press will know you cannot be too prepared. What you say and how you say it can mean the difference between improving a company's profile and profitability or a loss of market confidence and worse.

Michael Brown's 'Making Effective Media Happen' is a one-stop solution, showing how to prepare and deliver successful communications, deal with difficult interviewers and get your message across firmly and confidently.

Brown has worked both sides of the fence, starting as a TV journalist in 1977 and now as a media consultant, coaching companies on how to relate to the media.

One of the best things about this guide is the author's integrity. Some PR practitioners believe media success relates to how much spin you put on a story. Brown's philosophy is based on providing a win-win for all players: So, you are treated professionally; the journalist gets a good story; and the public is informed.

The book covers a variety of relevant topics including:

* Understanding the media
* How to write a press release
* How to handle media inquiries
* Making the news
* Preparing for an interview
* Conducting an interview

Brown offers a lot of common sense and practical tips for successful media relations. This includes the full gamut of experiences you can expect when facing the media, ranging from what types of journalists you can encounter to what types of interviews you can experience (phone, in-person, studio).

'Making Effective Media Happen' provides an excellent introduction to the media in all its guises. The book includes checklists, activities and tools for developing media skills. It also explains the law and the media, including important issues such as defamation, sub judice and 'off the record' comments. It even includes a short meditation exercise to prepare yourself for an interview.

In addition, the guide features handy worksheets that refer to all the major sections of the book. So readers have the best of both worlds ~ a quick snapshot of information when they need it and a workbook for ongoing use.

'Making Effective Media Happen' is a must for anyone in the media eye or any commercial writer who wishes to gain a greater understanding of this vital market.

-- Michael Meanwell, author of the critically-acclaimed 'The Enterprising Writer' and 'Writers on Writing'. For more book reviews and prescriptive articles for writers, visit www.enterprisingwriter.com

Book Description

With the explosion of commerce on the Internet, businesses have rushed to stake their claim in this new dynamic industry. However, there have been no role models or guides to follow, until now! Web Site Analysis & Reporting provides you with a tool for business on the Internet. It covers Web site analysis in terms of navigation, design, e-commerce solutions, Web security, traffic reporting and analysis, search engine analysis, and capitalization of return traffic. This book provides you with the necessary tool for determining the effectiveness of an online business in a variety of categories, as well as offers solutions for Web site improvement. Web Site Analysis & Reporting is a must-have for anyone conducting business on the Internet!

Customer Reviews:

Misleading Title.......2003-01-04

This book has a misleading title. It is more about running a website in general rather than specifically about analysis and reporting. Also it is definetely geared towards individuals who are new to the field and running their own small website.

Cd-Rom not complete.......2002-11-19

The cd-rom comes with the book is not complete, the most important file - The Checklist (appendix) are missing and appear as a broken link in the cd-rom. What a disappointment.

Covers analysis from internal and external views.......2002-10-02

Despite some contrary comments, this book does live up to its title. The 32 chapters and three appendices, divided into eight parts, cover the full spectrum of web site analysis. The "Analysis" part of the title is addressed in the following parts of the book: (I - Web Site Design) in which you're shown how to analyze your own site for page effectiveness and accessibility, (III - The Web Engineering Process) that provides guidelinees for evaluating your internal processes and your site's projected ethics and trustworthiness, (V - Creating Engine-Friendly Web Sites) in which you're stepped through both competitive analysis and technology selection techniques, and (VII - Tracking Traffic to Benefit Your Site) that covers log analysis.

What I especially like about this book, and what sets it apart from other excellent books on the topic, is the part on security - a rare topic that needs to be highlighted in more such books, and Part II, which provides techniques and advice for capitalizing on return traffic.

Overall, this book may fall short of your expectations if you're looking for in-depth treatment of how to mine, analyze and report traffic data. However, for the big picture this book stands out as one of the most complete and comprehensive I've read.

This book has all the nuts and bolts you need!.......2002-08-15

If you ever felt totally overwhelmed about how to write a compelling title tag, non-spamming meta tags and how to make your web site search engine friendly without paying mega bucks to someone else to optimize it for you then this book is for you. It is to the point, easy to understand, has tons of great examples and yet is detailed and innovative enough for even the pros to learn new tricks. I liked it so much that a bought a copy for work and one for home too. Save yourself a lot of frustration and buy this book. You won't be disappointed.

This is a joke.......2002-07-11

I must admit I was teased by the reviews. 5 stars! Must be good... NOT! What a disappointment. I've read two thirds of the book and I've yet to find something about either "analysis" or "reporting". Most of the content is a rehash of well-known facts or factoids, poorly exposed. Most of the text is made up of bullet lists, maybe the authors aren't able to put together more than two paragraphs in a row. The subject matter is treated superficially, they give you just some hints about languages and tools and a list of URLs. If I wanted a list of URLs, I'd have used Google and saved $45.
I don't know what the other reviewers found good about this book. There are many books on creating effective commerce sites that are much better than this one. Sure, some of the reviews look highly suspicious. 5 stars from everyone? Aw, come on!

Book Description

The author touches on his trials and tribulations in his 38 years in business. He also writes about battling competition, merchandising, creditors, bankers, landlords, customers, employees, family sacrifices -- and much more in the never-ending struggle to keep a successful venture going, and to guard constantly against downfalls.

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