Learning about Risk: Consumer and Worker Responses to Hazard Information

Book Description

America's winningest trial lawyer offers a step-by-step plan for speaking in public- and succeeding 'What's true for training great trial lawyers is true for all winning presentors.' -FROMWINYOURCASE A t Gerry Spence's famed Trial Lawyers College conducted on his Wyoming ranch, thousands of attorneys have learned the art of making a case. Presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence's essentials include: -Preparing the powerperson to accept your case -Owning your feelings -Being 'in the moment' -The power of fear-ours and theirs -Discovering the story in every presentation -Making an effective closing argument. Whether presenting to a judge or jury, a board, boss, committee, or customer, Win Your Case is an indispensable selfhelp guide.

Customer Reviews:

Listen and Learn.......2007-08-30

Spence gives many useful lessons. Listen to them with, as Spence puts it, your "third ear." Lawyers from all sorts of practice areas should listen and learn about "psychodrama." Listen. Feel your client's predicament. Spence gives new meaning to the teaching of Michael Tigar that "nothing you learned in law school teaches you to listen or to care."

Spence has a fair amount of bombast. His cowboy style fits few people. But that's his point. This CD will help you find your own voice.

As other reviewers have said, Win Your Case falters when Spence attempts to translate his trial lawyer strategies to other contexts. Certainly much of what Spence teaches translates in some ways to the boardroom, city hall, and other places. But Spence's useful examples in Win Your Case focus on trials of personal injury and criminal defense cases. Spence shines most brightly in those areas.

Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time.......2006-08-05

Very deep and incisive

listen! It's wonderful.......2006-07-20

I listened to the audio book, which is long but wonderful! Once you get through the book you will have learned several very valuable lessons. Mr. Spence provides several approaches for winning your case and learing how to be genuine and convincing. He advocates an emotional and honest investment in your situation and he tells you exactly how to do it. It works, and although many of his cases give court room stories, anyone can apply it to their own life outside the court room. We often interrogate others while being interrogated in life. Check it out!!

A Book That Transfers Raw Emotion.......2006-04-24

Gerry Spence has a rather eloquent way of describing what is charisma: "Charisma is the controlled transfer of raw emotion."

It seems the whole book revolves around his definition of charisma. Once you have raw emotion you could then use tools like visual aids (and the book goes into details of this sort but always reminding the reader to be real) and so forth to transfer raw emotion to someone else (or a jury), in a controlled way.

It is the charisma that helps you present, persuade and prevail every place, every time, as the book's sub-title promises. And the book certainly transfers.

OL' FASHION BASIC DEBATER.......2005-09-28

I WAS A NATIONAL CHAMPION IN DEBATE YEARS AGO AND HE EMPLOY'S THE SAME TYPE OF A MIX OF PERSUASION AND ARGUMENTATION ONLY AT A LEVEL OF PERFECTION.VERY INFORMATIVE,THOUGHT PROVOKING AND ENJOYABLE TO LISTEN.NOW JUST ABSORB IT.

Win Your Case : How to Present, Persuade, Prevail---in the Courtroom, the Boardroom, the Marketplace, the Workplace---Every Place---Every Time

Average customer rating:

Win Your Case : How to Present, Persuade, Prevail---in the Courtroom, the Boardroom, the Marketplace, the Workplace---Every Place---Every Time
Gerry Spence
Manufacturer: St. Martin's Press
ProductGroup: Book
Binding: Paperback

Workplace | Organizational Behavior | Business & Investing | Subjects | Books
ASIN: B000OTDEXC

Book Description

Leading experts and innovators describe in detail plant cell electroporation and electrofusion techniques for many types of plants. Their protocols cover a diverse set of plant cell types, including different cell types from a single organism (i.e., leaf cells and pollen) and the most important model plants, including maize and tobacco. Each protocol also contains detailed instructions for growth and growth optimization, protoplast generation, and protoplast regeneration for specific plant cell types, along with extensive troubleshooting advice and descriptions of expected results to simplify study design.

Plant Clinic Handbook (Imi Technical Handbooks , No 3)

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Plant Clinic Handbook (Imi Technical Handbooks , No 3)
J. M. Waller , B. J. Ritchie , and M. Holderness
Manufacturer: CABI
ProductGroup: Book
Binding: Spiral-bound

General | Gardening & Horticulture | Home & Garden | Subjects | Books

Horticulture | Agricultural Sciences | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Crop Science | Agricultural Sciences | Science | Subjects | Books

Reference | Outdoors & Nature | Subjects | Books

Look Inside Outdoors & Nature Books | Trip | Specialty Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Outdoors & Nature | Qualifying Textbooks - Fall 2007 | Stores | Books

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Science | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0851989187

Book Description

This book provides practical details of techniques used in plant clinics for plant disease diagnosis and assessment. It is a concise manual covering both field and laboratory techniques used worldwide. Students of plant pathology and crop protection as well as non-specialist practitioners will find this handbook a helpful diagnostic resource.

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Laboratory Manual of Crop Science

Manufacturer: Burgess Intl Group
ProductGroup: Book
Binding: Paperback
ASIN: 0808723421

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Laboratory Manual of Crop Science
Waldren
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Crop Science | Agricultural Sciences | Science | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0024238309

Plant Gene Transfer and Expression Protocols (Methods in Molecular Biology)

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Plant Gene Transfer and Expression Protocols (Methods in Molecular Biology)
Heddwyn Jones
Manufacturer: Humana Press
ProductGroup: Book
Binding: Paperback

Biotechnology | Biological Sciences | Science | Subjects | Books

General | Science | Subjects | Books

General | Medicine | Subjects | Books

Genetically Engineered Food | Nutrition | Health, Mind & Body | Subjects | Books
ASIN: 089603321X

Book Description

In Plant Gene Transfer and Expression Protocols, leading experts present the latest step-by-step recipes for introducing genes into model and agricultural plants and for studying gene activity using reporter enzyme assays, RNA techniques, and immunological methods. The book contains not only a complete collection of "mainstream" methods, but also methods for studying gene expression and genetic manipulation in chloroplasts and mitochondria. There are also methods for introducing and analyzing plant genes in Xenopus and heterologous yeast hosts.

Plant Gene Transfer and Expression Protocols is an indispensable tool for scientists working in both fundamental (biochemical, physiological, and genetic) and applied aspects of plant biotechnology, plant breeding, agriculture, and horticulture. It provides concise practical help that produces the desired results even for beginners and opens the doors to new research possibilities.

Seed Science and Technology Laboratory Manual

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Seed Science and Technology Laboratory Manual
M. B. McDonald , and Lawrence O. Copeland
Manufacturer: Iowa State Press
ProductGroup: Book
Binding: Plastic Comb

General | Science | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Crop Science | Agricultural Sciences | Science | Subjects | Books

General | Arts & Photography | Subjects | Books

jp-unknown1 | Specialty Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0813801907

Tracer manual on crops and soils: A training manual on the use of radiation and isotopes in agricultural, soil-plant and ecological research (Technical reports series - IAEA ; no. 171)

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Tracer manual on crops and soils: A training manual on the use of radiation and isotopes in agricultural, soil-plant and ecological research (Technical reports series - IAEA ; no. 171)

Manufacturer: International Atomic Energy Agency
ProductGroup: Book
Binding: Unknown Binding

Soil Science | Agricultural Sciences | Science | Subjects | Books

General | Physics | Science | Subjects | Books
ASIN: 9201150768

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Crop science: A laboratory manual
Gail S Drallmeier
Manufacturer: University of Illinois
ProductGroup: Book
Binding: Unknown Binding

General | Agricultural Sciences | Science | Subjects | Books

Crop Science | Agricultural Sciences | Science | Subjects | Books
ASIN: 0962056901

Gene Transfer to Plants (Springer Lab Manual)

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An excellent collection of protocols for plant transformati

Gene Transfer to Plants (Springer Lab Manual)

Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

Biotechnology | Biological Sciences | Science | Subjects | Books

General | Science | Subjects | Books

Biotechnology | Agricultural Sciences | Science | Subjects | Books

Genetically Engineered Food | Nutrition | Health, Mind & Body | Subjects | Books
ASIN: 3540584064

Book Description

Using the clearly structured protocols given in this manual, it will be easy to apply the latest techniques in plant biotechnology in order to create new plant varieties or varieties with altered and optimized characteristics.
Direct gene transfer into plant cells or protoplasts by the use of microinjection, electroporation or biolistic systems or mediated by Agrobacteria is described in detail for various plant species, including relevant crops and cereals. Also included are protocols of the standard molecular techniques for the analysis of transgenic plants as well as a section on biosafety considerations and regulations.

Customer Reviews:

An excellent collection of protocols for plant transformati.......1998-03-02

Contains several complete and concise protocols for each recognized plant transformation technique... and typically for a variety of species for each technique.

Grain and Forage Crops: A Laboratory Manual

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Grain and Forage Crops: A Laboratory Manual
George J. Ronald
Manufacturer: Kendall/Hunt Publishing Company
ProductGroup: Book
Binding: Spiral-bound

Crop Science | Agricultural Sciences | Science | Subjects | Books

Book Description

- Manage your business profitably - Develop a niche market - Find opportunities on the Internet

Start and Run a Profitable Desktop Publishing Business (Self-Counsel Business)

Average customer rating:

Excellent Book
Working from Home
Own a Desktop Publishing Business? You NEED this Book!

Start and Run a Profitable Desktop Publishing Business (Self-Counsel Business)
Barbara A. Fanson
Manufacturer: Self-Counsel Press
ProductGroup: Book
Binding: Paperback

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Home Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Word Processing | Microsoft | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

How to Start a Home-Based Desktop Publishing Business, 3rd

ASIN: 1551801345

Book Description

You can make up to $100,000 a year as a desktop publisher if you know where to find clients, how much to charge, and how to manage your business efficiently.

Whether you would like to strike out on your own or have been operating a business for years, this book is full of helpful advice on how to run an efficient and profitable desktop publishing business - from registering a business name, to producing artwork, to invoicing and collecting your fees. Samples, worksheets, and checklists complete this package for the desktop publisher.

Topics include: basics of starting a business, pricing your work, equipping your office, marketing your business, managing a studio, working efficiently, dealing with suppliers, opportunities on the Internet, and the future of desktop publishing.

Customer Reviews:

Excellent Book.......2003-03-12

This book tells a beginner everything about starting a desktop publishing business at home. It includes many ready-to-use letters and business forms, not just the basic invoices and sales letters but also check lists for printer's proofing approvals, printing instructions, printing bids, production schedules,proof reading, etc. The author discusses the various services your business can offer, beyond newsletters and advertisements; how to attract clients, how to price your service, etc. This book is well organized and informative.

Working from Home.......2001-06-26

This book gives reader's the pro's and con's of working from home in the desktop publishing industry. There are step-by-step calculations to help you figure out daily costs and what to charge for your work. It gives an overview of the different types of computer software that you will need to use. There is helpful advice on dealing with suppliers and finding the right printshop. My friend bought me this book for my birthday and it is one of the most useful presents I have ever received!

Own a Desktop Publishing Business? You NEED this Book!.......2000-06-18

As the owner of a home-based desktop publishing company, this book was a lifesaver! After applying the techniques given in this book my profit margin has increased each month! The tips given will really help increase sales. The numerous sample letters and forms helped make my business even more professional! The sample letter for "collecting outstanding accounts" made collecting late payments easy without being offensive! From intro and follow-up letters to tips on pricing, marketing and taxes, this book will answer all of your questions. Buy it...Read it... Wear it out... You will want to highlight every page. You'll want to start implementing your new ideas right away. Barbara Fanson makes the day to day business and marketing techniques fun and exciting. This book is easy to read and will energize you into launching a very successful desktop publishing company!

Desktop Publishing Success: How to Start and Run a Desktop Publishing Business (Desktop Publishing Library)

Average customer rating:

An update from the author
the best desktop publishing business book

Desktop Publishing Success: How to Start and Run a Desktop Publishing Business (Desktop Publishing Library)
Felix Kramer , and Maggie Lovaas
Manufacturer: McGraw-Hill Professional Publishing
ProductGroup: Book
Binding: Paperback

Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

Customer Reviews:

An update from the author.......2000-05-19

Well, it's over 4 years since I "interviewed myself"about this book. Lots has changed. Most importantly, that email addressdoesn't work; better is felix@nlightning.com, and to see what I'm doing now, start at my home page (not recently updated since I've been busy with eConstructors, an Internet startup.

the best desktop publishing business book.......1999-02-04

All the books I've seen that try to explain the business of desktop publishing have been too general and pretty uniformly unhelpful. This one, Desktop Publishing Success, is different. Filled with the real-life dtp experiences of the two authors and many others interviewed, the book will give the fledgling dtp business a good chance at success. What the dtp entrepreneur needs in starting out is very detailed information in the day-to-day running of the business; this is just what this book provides. It could be better only by a new, updated edition.

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