Book Description
You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the timeguarantee a robust ROI!ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?
In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of productsoffering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.
·Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others;
·Includes actionable ideas for every phase of the software development process;
·Includes case studies from inside a variety of companies;
·Includes ideas from "the other side of the table," software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined.
Customer Reviews:
UNO student .......2005-05-18
This book is pretty easy to follow, if you can follow simple algebraic graphs and logic (emphasize logic). I thought at first that maybe this book may have been easy, so I looked around on amazon and inferrred from what I read that all the micro books that are making big sales to universities are the same. By that I mean not to math intensive, just schedules, graphs, and definitions. I got an A in the class and feel like I definitely learned something. I recommend this book for those who want to learn on own also.
A good survey.......2003-10-26
'Foundations of Microeconomics' by Robin Bade and Michael Parkin is an interesting text for an introductory course in Microeconomics. The primary academic division at the beginning level of economics is the Micro/Macro-economic divide; often it is taught as a two-semester sequence for students going into economics, political science, history, business or any other such discipline that requires a thorough grounding in economic theory and principles.
Bade and Parkin are aware from decades of teaching experience that students often get lost in a sea of detail, and that many introductory economics texts (as do the introductory texts of many fields) attempt to do too much too quickly in introducing their subjects. Bade and Parkin organise each chapter, therefore, around only a few core principles - three or four at most. They have also built into this text a very extensive set of charts and diagrams to demonstrate the points that are being explained in the text.
Each chapter begins with a checklist, and ends with checkpoints (which follow on from section checkpoints along the way). Included in this is a featured called the 'Eye on...' feature - these are small articles that highlight practical, real life situations in which the principles under discussion apply. They may be domestic or international in scope, and may be current or significant in history.
The book is adaptable to many different uses - the introductory pages highlight four alternative means of focus that the book can take: a traditional micro-economics course approach; a public policy emphasis; a business emphasis; or a shorter policy emphasis. Each of these build on core principles in the early chapters, and then expand from there depending upon the primary interests of the class or reader.
The layout of the book is visually interesting and lively. The use of colour, photographs, and charts and graphs adds tremendously to the feel of the text. The text is sharp and concise, without sacrificing clarity or content.
One very important section that I wish would have more detail and emphasis is the appendix to chapter 1 - Making and Using Graphs. Interpreting and drawing graphs seems to be the single largest problem area for students I tutor in microeconomics, so more emphasis on this part would be appreciated, particularly as the skills given in this section carry throughout the entire book. As a primary tool, the relegation of this to an appendix sends somewhat of a mixed message of the importance of graphs. Perhaps renaming this as a chapter in its own right would help somewhat, with more detail and examples (much like in mathematics, it is in the repetition of the exercises that the students gain mastery of the concepts). Students are indeed called upon to do many exercises during the course of this text (learning by doing, rather than just through reading), but the early grounding in graphical representation is critical.
Average customer rating:
- Great textbook for graduate and undergraduates
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Public Finance: A Normative Theory, Second Edition
Richard W. Tresch
Manufacturer: Academic Press
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Public Finance and the American Economy (2nd Edition)
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The Economics of Taxation
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The Welfare Economics of Public Policy: A Practical Approach to Project And Policy Evaluation
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Intermediate Public Economics
ASIN: 0126990514 |
Book Description
Featuring a general equilibrium framework that is both cohesive and versatile, the Second Edition of
Public Finance: A Normative Theory brings new and updated information to this classic text. Through its concentration on the microeconomic theory of the public sector in the context of capitalist market economics it addresses the subjects traditionally at the heart of public sector economics, including public good theory, theory of taxation, welfare analysis, externalities, tax incidence, cost benefit analysis, and fiscal federalism. Its goal of providing a foundation, rather than attempting to present the most recent scholarship in detail, makes this
Second Edition both a valuable text and a resource for professionals.
* Second edition provides new and updated information
* Focuses on the heart of public sector economics, including public expenditure theory and policy, tax theory and policy, cost benefit-analysis, and fiscal federalism
* Features a cohesive and versatile general equilibrium framework
Customer Reviews:
Great textbook for graduate and undergraduates.......2006-11-06
This is a great college textbook. It treats the Public Finance issues in a very accessible way for both graduates and undergraduates. I deeply recommend it.
Book Description
This thoroughly revised second edition of an upper-level undergraduate/graduate text describes many major techniques of forecasting used in economics and business. This is the only time series book to concentrate onthe forecasting of economic data and to cover such a broad range of topics.
Key Features
* Explains how to specify and evaluate simple models from the time series and econometric approaches
* Places special emphasis on the information that is derived from the evaluation and combinations of forecasts
* Discusses the topics of technological and population forecasting
* Includes an expanded chapter on regression techniques
* Presents a practical forecasting project which runs throughout the text
* Includes an appendix on basic statistical concepts
Customer Reviews:
Forecasting Economic Time Series by Granger & Newbold.......2006-01-24
This is a great book, if you are looking for a graduate level experience -- but beware. There are 2 texts from 1986 with the same ISBN number. The first is a Hardcover book by Granger and is an undergraduate text. The second is a Paperback book by Granger and Newbold and is the real deal for grad students interested in time series analysis. So if you want this book, be sure to order the Paperback by Newbold. Good Luck! I received the Hardback copy twice in error before receiving the great paperback.
Good Book.......2000-09-09
I learned a lot by reading this book. I know well how to use excel now and I did very well in class
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The Age of Giant Corporations: A Microeconomic History of American Business, 1914-1992, A Third Edition (Contributions in Economics and Economic History, No 146)
Robert Sobel
Manufacturer: Praeger Paperback
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The Rise of Big Business, 1860-1920 (The American History Series)
ASIN: 0275944700 |
Book Description
A popular text and valuable resource since the first edition was published in 1972, Robert Sobel's The Age of Giant Corporations is now available in a third edition, bringing the history up to the present. This book describes the industries and corporations that have played major roles in the nation's economic growth since the outbreak of World War I. It concentrates on management, technology, marketing and finance, and is concerned with the interrelations and intertwining of political and industrial power. The current edition includes a new chapter covering the impact of junk bonds and corporate governance in the 1980s and early 1990s, an age of restructuring and re-creation in giant corporations. Taking a chronological approach, the volume opens with a chapter on American business during World War I. The author then covers the 1920s in two chapters, one on the glamour industries of the era and one discussing power, consolidation, and mass distribution. Turning to the Depression era in Chapters 4, 5, and 6, he then considers the failure of finance capitalism, business during the New Deal, and growth elements during the Depression. Chapter 7 considers government-business relations in World War II, and Chapter 8 discussed monopsony and conglomerates in postwar America. Turning to the 1960s and 1970s, the next two chapters are devoted to big business and then to decline, revival, and renewal. The final chapter covers the era of the junk bond and its aftermath. The Age of Giant Corporations will continue to be a valuable book for students and scholars of U.S. economic history.
Book Description
Engaging examples draw on real-world applications to motivate the presentation of theory. This revitalized classic promises to continue to please instructors and their students.
Customer Reviews:
Deepening your understanding in microeconomics.......2000-04-11
This book is very innovative in the sense that some concepts taken for granted are challenged. For instance, even if the consumer behaves irrationally, the demand tends to be negatively inclined, because the resources are scarce. Sometimes, the book gets very difficult, and the reader has to derive some equations. It is very interesting the presentation of the creative theory of allocation of time. The book does not argue General Equilibrium, but it has an extensive and non usual discussion about human capital. Also, note that this is not a subject usually covered in introductory books. Finally, it should be pointed out that some exercises are really hard, although they are not mathematically demanding. I do not recommend this book for beginners, but for those who wish to deepen his knowledge about microeconomics.
Book Description
During the last fifteen years over a billion dollars of foreign aid have been spent to support judicial reform processes in Latin America's fragile democracies. This volume analyses the logic and effects of current international donor efforts to support legal reform across the region. The contributors examine the ways in which international organisations develop and implement their reform agendas, critically analysing the strengths and weaknesses of contemporary approaches. In recent years donors have increasingly emphasised the need to ensure greater civil society involvement in judicial reform. How successful are these approaches in securing greater access to justice and accountability? And how are such efforts linked to broader processes of regime consolidation?
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Global Production and Domestic Decay: Plant Closings in the U.S. (Garland Studies on Industrial Productivity)
Brian Phillips
Manufacturer: Routledge
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ASIN: 0815331967 |
Books:
- Creating a Private Foundation: The Essential Guide for Donors and Their Advisers
- Creating Dynamic Multimedia Presentations: Using Mircrosoft® PowerPoint® 2003
- Decolonisation, Globalisation: Language-in-education Policy And Practice (New Perspectives on Language and Education)
- Delivering the Goods: The Art of Managing Your Supply Chain
- Democracy, Citizenship and the Global City (Innis Centenary Series)
- Determinants of Economic Growth: A Cross-Country Empirical Study (Lionel Robbins Lectures)
- Developments In The Economics Of Copyright: Research And Analysis
- Does America Need a Foreign Policy? : Toward a Diplomacy for the 21st Century
- Economic Freedom of the World, 2004: Annual Report (Economic Freedom of the World)
- Energy Economics: A Modern Introduction
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Institutionalization of Usability: A Step-by-Step Guide
Observing the User Experience: A Practitioner's Guide to User Research (Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies)
Designing Interfaces: Patterns for Effective Interaction Design
The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies)
Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests
