Rights, Resources and Rural Development: Community-Based Natural Resource Management in Southern Africa

Book Description

* Examines the flaws in community-based natural resource management (CBNRM) and proposes remedies for many locations and circumstances
* Shows how CBNRM can be central to sustainable development and the conservation of biodiversity
* Presents a wealth of case studies from southern Africa – the crucible of CBNRM development

Community-based natural resource management (CBNRM) refers to rural people managing and using natural resources to enhance their livelihoods. It is widely recognized that much of the Earth's biodiversity is managed in this way, and that local communities can, and must, contribute to conserving biodiversity without sacrificing their access to natural resources.

Observers and practitioners have focused on how CBNRM can be employed in sustainable development programs as a means to overcome poverty in various parts of the globe. Recently, however, the CBNRM concept has been criticized because many of these programs have not yet had major positive impacts on improved rural livelihoods or conservation of biodiversity. This book identifies and analyzes the flaws, which are often swept under the carpet by those involved in CBNRM initiatives, and proposes remedies for a variety of circumstances based on lessons learned in southern Africa over the past decade.

Book Description

The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It helps you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices. Companies need a strong model for understanding customers, but their approach is often piecemeal because each department focuses on a different component - technology, price, service, communications, and distribution. This book starts with the premise that a company's most important marketing process is the one that goes on in the customer's mind. From the customers' perspective, the company's division of labor is irrelevant: The mental process of learning about, deciding to buy, purchasing, and using a product or service is a single continuum. That continuum is the Customer Learning Curve (CLC), that ranges from customers having a need (but perhaps not even knowing it) to being loyal -- repeat users. The CLC is a proven model, grounded in years of research and consulting with business-to-business and consumer goods companies-companies that have consistently achieved breakthrough results from their CLC-guided marketing efforts. This book will give you the information you need to join these marketing success stories and make the CLC work for your business.

Customer Reviews:

Interested in growing a business? Read on..........2007-07-13

The beauty of the "Customer Learning Curve" is its pulling together the multiple pieces of the overall business growth puzzle necessary for systematically achieving market success. A very well done book!

- Kevin McClair, Financial Services Industry Veteran and Wharton MBA

A fantastic model for understanding customers.......2004-03-10

Finally, a real-world model for evaluating the effectiveness/impact of every aspect of your marketing program. This very readable book demonstrates, with numerous proven examples, a marketing tool that finally enables marketers and everyone focused on profit to answer the age old question, 'Which part of my marketing programs are truly effective?'

By page 24, chapter 1, I learned to use a simple (math-a-phobics will love this book!) mathematical tool to evaluate every step of the marketing process, from building awareness to supporting the distribution channel, motivating the purchase, and creating post purchase satisfaction that will lead to re-purchase. The examples guided me through an evaluation of the most impactful ways to spend marketing dollars, and the whole process is done in a way that can easily be explained to upper management.

Book Description

This digital document is an article from Fleet Equipment, published by Maple Communications on March 1, 2003. The length of the article is 643 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Better customer service: suppliers are learning that by expanding product and service offerings they will better serve their customers. (Editorial).
Author: Paula Golubski
Publication: Fleet Equipment (Magazine/Journal)
Date: March 1, 2003
Publisher: Maple Communications
Volume: 29 Issue: 3 Page: 8(1)

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Blueprint for an enterprise e-learning architecture. (Feature).: An article from: Customer Interaction Solutions

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Blueprint for an enterprise e-learning architecture. (Feature).: An article from: Customer Interaction Solutions
Rick Crowley
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on October 1, 2002. The length of the article is 2192 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Blueprint for an enterprise e-learning architecture. (Feature).
Author: Rick Crowley
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: October 1, 2002
Publisher: Technology Marketing Corporation
Volume: 21 Issue: 4 Page: 58(4)

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Does the level of experience have an effect on CRM programs? Exploratory research findings [An article from: Industrial Marketing Management]

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Does the level of experience have an effect on CRM programs? Exploratory research findings [An article from: Industrial Marketing Management]
S. Hart , G. Hogg , and M. Banerjee
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

Elsevier | By Publisher | e-Docs | Formats | Books
ASIN: B000RR0B14

Book Description

This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
A growing body of academic and practitioner literature has highlighted the differences in definitions and approaches to customer relationship management (CRM), suggested frameworks for successful CRM implementation, and provided evidences of CRM success and failure. Such accumulating wisdom might be expected to imbue practice with knowledge of what works better in CRM and to entail, therefore, an improving experience of CRM over time. To date, however, the effect of experience on CRM implementation has not been discussed in literature. This paper studies CRM from the organisational learning perspective. It provides evidence from empirical research conducted among users (firms), consultants, and suppliers (software vendors) about the effect of experience on CRM. The exploratory research findings of this study draw attention to the extent to which firms deploying CRM are sensitive and responsive to what they might learn from their implementation efforts and establish a platform for future research. The paper suggests the need for the two processes of CRM and organisational learning to move in tandem to be mutually beneficial.

E-learning and quality--a marriage made in heaven.(Call Center/CRM Management Scope): An article from: Customer Interaction Solutions

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E-learning and quality--a marriage made in heaven.(Call Center/CRM Management Scope): An article from: Customer Interaction Solutions
Scott Shute
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on February 1, 2004. The length of the article is 2317 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: E-learning and quality--a marriage made in heaven.(Call Center/CRM Management Scope)
Author: Scott Shute
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: February 1, 2004
Publisher: Technology Marketing Corporation
Volume: 22 Issue: 8 Page: 46(4)

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E-learning from etalk. (Technology Highlights).(etalk Expert )(Brief Article): An article from: Customer Interaction Solutions

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E-learning from etalk. (Technology Highlights).(etalk Expert )(Brief Article): An article from: Customer Interaction Solutions

Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on April 1, 2003. The length of the article is 700 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: E-learning from etalk. (Technology Highlights).(etalk Expert )(Brief Article)
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: April 1, 2003
Publisher: Technology Marketing Corporation
Volume: 21 Issue: 10 Page: 21(1)

Article Type: Brief Article

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Educate your agents and reduce turnover: can e-learning help? There's growing consensus that training is effective in reducing turnover, even in the "revolving-door" ... article from: Customer Interaction Solutions

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Educate your agents and reduce turnover: can e-learning help? There's growing consensus that training is effective in reducing turnover, even in the "revolving-door" ... article from: Customer Interaction Solutions
Todd Beck
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on June 1, 2004. The length of the article is 2166 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Educate your agents and reduce turnover: can e-learning help? There's growing consensus that training is effective in reducing turnover, even in the "revolving-door" environment of the contact center. The questions, however, are: "What type of training can be most effective in the contact center?" and "Will all training methodologies produce comparable results?".(Cutting-Edge Technologies for the Contact Center)
Author: Todd Beck
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: June 1, 2004
Publisher: Technology Marketing Corporation
Volume: 22 Issue: 12 Page: 68(4)

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Facilitating agreement for effective Knowledge Management systems: the Abilene Paradox is thriving in the new millennium. (Lessons Learned: Online Business ... from: International Journal on E-Learning

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Facilitating agreement for effective Knowledge Management systems: the Abilene Paradox is thriving in the new millennium. (Lessons Learned: Online Business ... from: International Journal on E-Learning
Brian R. Hoyt
Manufacturer: Association for the Advancement of Computing in Education (AACE)
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from International Journal on E-Learning, published by Association for the Advancement of Computing in Education (AACE) on July 1, 2002. The length of the article is 4327 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Facilitating agreement for effective Knowledge Management systems: the Abilene Paradox is thriving in the new millennium. (Lessons Learned: Online Business Relationships & Knowledge Management).
Author: Brian R. Hoyt
Publication: International Journal on E-Learning (Refereed)
Date: July 1, 2002
Publisher: Association for the Advancement of Computing in Education (AACE)
Volume: 1 Issue: 3 Page: 15(6)

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Fix it now: using on-demand e-learning to stop bad habits.(training of customer care officers) : An article from: Customer Interaction Solutions

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Fix it now: using on-demand e-learning to stop bad habits.(training of customer care officers) : An article from: Customer Interaction Solutions
Henry Lach
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on June 1, 2005. The length of the article is 1312 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Fix it now: using on-demand e-learning to stop bad habits.(training of customer care officers)
Author: Henry Lach
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: June 1, 2005
Publisher: Technology Marketing Corporation
Volume: 23 Issue: 12 Page: 60(3)

Distributed by Thomson Gale

How to win friendly agents and influence customers.(High Priority!)(learning management system)(Interview): An article from: Customer Interaction Solutions

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How to win friendly agents and influence customers.(High Priority!)(learning management system)(Interview): An article from: Customer Interaction Solutions
Rich Tehrani
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on February 1, 2004. The length of the article is 1383 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How to win friendly agents and influence customers.(High Priority!)(learning management system)(Interview)
Author: Rich Tehrani
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: February 1, 2004
Publisher: Technology Marketing Corporation
Volume: 22 Issue: 8 Page: 10(3)

Article Type: Interview

Distributed by Thomson Gale

Book Description

This book provides a quantitative/modelling perspective on animal feeding systems and feed evaluation. Topics covered include feed evaluation methods, current feeding systems and mathematical modelling of whole rumen function, the lactating dairy cow and others. Written by leading researchers from the USA, Canada and Europe, it is an essential reference tool for researchers and advanced students.

Average customer rating:

Excellent book for novice copywriters.

Excellent!

Great Information, Great Value

Read it, learn it, read it again!

Excellent guide for any copywriter

Start & Run a Copywriting Business
Steve Slaunwhite
Manufacturer: Self-Counsel Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less

The Well-Fed Writer: Back For Seconds A Second Helping Of "How-To" For Any Writer Dreaming of Great Bucks and Exceptional Quality of Life

The Wealthy Writer: How to Earn a Six-Figure Income As a Freelance Writer (No Kidding!)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

ASIN: 1551806339
Release Date: 2005-06-30

Book Description

* Learn the secrets of freelance copywriting * Earn top income working from home * Put your creativity to use

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today—including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.

This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

Topics covered include: * Deciding if copywriting is for you * Mastering basic copywriting techniques * Getting started in the business * Setting rates and quoting on assignments * Tapping into top markets * Effectively marketing your services * Managing your work, time, and money * Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for use on your Windows-based PC.

Customer Reviews:

Excellent book for novice copywriters........2007-10-16

Steve Slaunwhite's, "Start & Run a Copywriting Business" is a true work of art, unparalleled by any other book on the subject. Every concern and question one may think of is covered in this book from how much money is needed to start your copywriting business all the way up to handling and managing your business and cash flow to invoicing and acquiring clients. This book far exceeded my expectations! Steve Slaunwhite knows his stuff.

Excellent!.......2007-09-28

When you are ready to start your freelance business, turn to this book. Not only is the information right on target, but there are plenty of ideas and insights to help you succeed. This is not a "get rich quick" book, but is for the serious person who truly wants a lucrative business doing something they truly like to do. Get this book, read it, follow the guidelines, and you will have your business.

Great Information, Great Value.......2007-04-15

If you are considering a career in copywriting, this is a great place to start. Steve Slaunwhite gives a step by step manual about how to start and run a copywriting business.

The book is well organized and well written. Included with the book is a CD with lots of reference and resource material. The forms included in the CD will save you way more than the cost of the book.

Steve writes from personal experience, therefore the information is extremely valuable. He is not talking theory, he has been there and done that.

His tips for how to organize your business, from business cards to letterhead, from desk to computer are extremely practical. And his lessons on how to market your services should be taken very seriously.

His advice on dealing with clients is priceless. It seems that is something we all must learn the hard way. But pay close attention to what he says. It will save you lots of grief.

Before you quit your day job and invest a lot of money in starting your copywriting business, take the time to read this book. It will pay dividends many times over.

A very valuable resource for those wanting to know about the nuts and bolts of the copywriting business.

Read it, learn it, read it again!.......2007-04-12

In the last month, I have read Bowerman's and Bly's introductions to the copywriting business, as well as Steve Slaunwhite's, START & RUN A COPYWRITING BUSINESS. These books cover much of the very same material, yet from slightly different perspectives. Like the two previous books, I place Slaunwhite's book on the "must have" list for aspiring commercial writers.

No one book is a definitive source, yet all three are indispensable. I do not believe I could assign any specific order in which the books should be studied, but believe with surety that all three should be on your reading list before approaching such an endeavor.

If I were to judge superiority by the amount of notations and highlighting within the three books, Slaunwhite's book is the clear winner, but that may have as much to do with the format as it does with the content. Slaunwhite's book is designed with wide margins and printed on heavy book paper making it more conducive to note taking than either of the other volumes.

There is much to like about this book. It also comes with a CD that contains Checklists, Worksheets, and Resource Links. I have not used the CD yet, but have looked at some of the content and believe it will prove to be most helpful. At the very least, it is a nice edition to an already fine book.

I really appreciate Slaunwhite's writing style. Though I learned a tremendous amount from both Bowerman and Bly, for reasons I cannot explain, I felt I connected more with what Slaunwhite was saying. Perhaps that has something to do with the fact that I read the others first and they laid groundwork to give me a better understanding. Whatever the case, if you are interested in learning copywriting from the pros, read all three of these introductory volumes.

Excellent guide for any copywriter.......2006-11-08

Steve Slaunwhite's Copywriting Business is one of the few copywriting books that makes it to the small shelf on my desk. Of course there are far better books about how to do copywriting, but few that are as helpful or clear on the business side of copywriting. Especially written for those just starting out, even old pros (and not-so-old pros like myself) can find useful tidbits here and there. Highly recommended to any copywriter who is thinking of going out on his or her own.

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