Book Description
Innovation and technological change, long recognized as the main drivers of long-term economic growth, are elusive notions that are difficult to conceptualize and even harder to measure in a consistent, systematic way. This book demonstrates the usefulness of patents and citations data as a window on the process of technological change and as a powerful tool for research on the economics of innovation. Patent records contain a wealth of information, including the inventors' identity, location, and employer, as well as the technological field of the invention. Patents also contain citation references to previous patents, which allow one to trace links across inventions.
The book lays out the conceptual foundations for such research and provides a range of interesting applications, such as examining the geographic pattern of knowledge spillovers and evaluating the impact of university and government patenting. It also describes statistical tools designed to handle methodological problems raised by the patent and citation processes. The book includes a CD with complete data on 3 million patents with more than 16 million citations and a range of author-devised measures of the importance, generality, and originality of patented innovations.
Customer Reviews:
Technology "Vigilantes".......2007-01-18
Technology is know how to achieve human purposes by articulating a solid and up-to-date knowledge base with the necessary resources (machines, instruments, hardware and/or software, etc.) Many companies world wide have indeed found out how to achieve particular purposes differently or better than anybody else. In order to benefit from their efforts and appropriate their investements in R&D, they patent their technological innovations.
This book tells you "how-to" know who has achieved a particular purpose and how, by explainig you the necessary tools and techniques to scan the external environment of your company. This is a very important stage in any innovation management process since you can profile and see the whole technological trajectory: its major and more significant players, required knowledge base and resources, and where that paricular trajectory is heading.
If you are involved in the strategic management of technology and innovation you will find this book a very important reading for the success of your company in the future. In order to enhance your competitiveness you need to know what is going on and this book tells you how to do it.
Book Description
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
Customer Reviews:
A deep analysis on corporate reputation.......2003-01-06
This is really a comprehensive book on corporate reputation. This book is divided into two parts. Part one dealing with reputation as a strategic approach and part two dealing with managing corporate personality.
This book gives a deep new paradigm on how to manage corporate reputation. The study cases in this book really give real-world examples of managing corporate reputation.
This book provides analysis on corporate repuation not only of usual corporate, but also of merged-corporation.
A really good and useful book!
Book Description
Before it became a national park, the Big Bend was home to a number of ranches and mining operations. On the Wilson ranch, which stood at the center of the current park, Patricia Wilson Clothier spent her youth exploring the wonders of ranch life in the Chisos. Patricia's richly detailed memories, coupled with a backdrop of Depression era hardships, bring the Big Bend to life in this original and vivid description of a childhood spent Beneath the Window.
Average customer rating:
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The Big Ranch Country (Double Mountain Books--Classic Reissues of the American West)
J. W. Williams
Manufacturer: Texas Tech University Press
ProductGroup: Book
Binding: Paperback
 General
| United States
| Americas
| History
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General
| State & Local
| United States
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| History
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Texas
| State & Local
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Midwest
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General
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ASIN: 0896724166 |
Average customer rating:
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Fawn Braun's Big City Blues (Pfeffernut County)
Nick Healy
Manufacturer: Picture Window Books
ProductGroup: Book
Binding: Library Binding
Fiction
| Friendship
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Fiction
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| Ages 4-8
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ASIN: 1404836969 |
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Game Ranch Management
Manufacturer: J L Van Schaik, South Africa
ProductGroup: Book
Binding: Hardcover
General
| Veterinary Medicine
| Medicine
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General
| Field Guides
| Outdoors & Nature
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ASIN: 0627021239 |
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Sixty thousand on the hoof: Big country south of the Rangitata
Peter Newton
Manufacturer: Reed
ProductGroup: Book
Binding: Unknown Binding
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| Veterinary Medicine
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New Zealand
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Animal Husbandry
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ASIN: 0589009230 |
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Big dry country
Geneva Highland
Manufacturer: Printed by Billings Print. Co
ProductGroup: Book
Binding: Unknown Binding
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| 19th Century
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ASIN: B0007EKD9M |
Book Description
This fifth edition covers the basics of marine biology and takes a global, non-regional perspective to emphasize that the world’s oceans and seas are an integrated system that cannot be understood by looking in any one person's own backyard. For many students this is a new perspective. One aspect of this global approach is the deliberate inclusion of examples from many different regions and ecosystems so that as many students as possible, not just in North America but around the world, will find something relevant to their local areas or places they have visited. This introductory, one-semester text is designed for non-majors.
Customer Reviews:
Misleading, inaccurate waste of money.......2007-01-13
It's implied that this is a paperback version of Castro and Huber's "Marine Biology," when it most definitely is not. The definitions, presumably to help one understand the text's terms, are often laughably inaccurate in terms of marine bio, e.g.,"sinus" is defined as "a pouch or cavity in any organ or tissue..." when the word is used in the textbook to describe the Sinus Borealis, precursor to the Arctic Ocean. In a similar vein, "hot spots" are defined as "sites within a gene that mutate..." instead of hydrothermal vents. "Distribution" and "skin" are likewise erroneously (for marine bio) defined, and "Plate tectonics refers to the study of the global-scale movements of Earth's crust that have resulted in." Yes, that's the entire "definition." And these are just from Chapter Two! The glossary in the back of the real textbook is more than adequate, and much better than this so-called "ultimate student resource tool." The company was also impossible to reach, which we tried to do, in an honest attempt to inform them of their product's inaccuracies. Who needs the wrong definitions, especially when you then doubt all the definitions! Save your money.
A Good Introductory Textbook.......2006-07-25
I found Marine Biology by Castro to be a fairly good introductory textbook to marine biology. The reading is not too technically difficult that an average high schooler could comprehend most of what is said without becoming lost in science talk. There are plenty of pictures and diagrams to supplement the reading and make the pages appealing to the eye without boring you to death. However, as most academic textbooks go, reading alone is almost never enough to fully understand the material. I used this book as part of an introduction to marine biology course and found it to be very helpful to read before lectures. It can be a little dry at times and hardly goes into full detail of topics, but being an introductory book, it fully met the needs of my course. Overall, it's a good textbook that I'd recommend to someone taking an introductory course to marine biology.
Marine Biology w/ OLC bind-in card (Hardcover).......2005-12-16
This book when purchased NEW is shrinkwrapped and has the ISBN 0-07-293356-9. The shrinkwrapped package contains the Marine Biology textbook (ISBN 0-07-250934-1) which contains "The Premium McGraw-Hill Online Resources" access code (ISBN 0-0-250935-X). If you are buying a used book keep in mind that the online access code may only be used once and is not transferable, so if any of the previous owners have used the code it will not work for you. If your instructor uses Blackboard or WebCT, you may NEED a valid access code. A new access codes may be purchased from the McGraw-Hill "Premium" Site for $12 if you get stuck with a used book without a valid OLC code.
The book is great, I highly recommend it to anybody interested in the subject. For instructors though, I feel that this book based on the length and the number of chapters is probably better suited for classes on the Semester system (16 weeks) rather than those on the Term system (11 weeks.)
Excellent for newcomers and veterans alike.......2005-10-20
Anytime you look for a sourcebook on a specialized topic such as Marine Biology, you want to make sure it covers all the groundwork. By that, I mean the full foundation of the field needs to be established. What Castro and Huber might lack in specifics, they make up for by encompassing the true nature of Marine Biology and what it entails.
For anyone new to Marine Biology, this is the book to go with. It is well structured and covers everything in an instructive, yet simple to understand manner. There are a plethora of illustrations, diagrams, and tables to help aid the reader, and the text is well placed. The information touches most everything, including the very nature of Marine Biology, the habitats involved, the diversity presented, and even man's impact on the stature of the subject. I have no complaints on the presentation, and any inexperienced learner should find themselves involved in a very fascinating subject.
For those already experienced in Marine Biology, there is still much included that will catch your eye. Although the text is obviously leant for beginning, I found myself quite interested in much of the text and enjoyed analyzing and recalling sections of the field that I hadn't dealt with or devoted time to for months or even years.
There are some weaknesses, but most are minor or insignificant. Because Marine Biology is such a diverse field, it is near impossible to include EVERYTHING the subject entails. This text leaves some intriguing (albeit small) parts out, but overall I did not feel cheated about what I might have missed. There was also little focus on evolutionary associations, but then again, this is designed for a beginner and I expected little in this regard.
Overall, one way or the other, I feel that Castro and Huber have really developed a text that is very nearly a "can't miss" in Marine Biology. I recommend it to anyone, from the newest pupil to the most experienced professor. The bottom line is that you WILL learn.
just what we needed, fast shipping.......2005-09-23
The right textbook at a great price. It came quickly and was just as advertised. Thanks so much.
Customer Reviews:
Human Biology Text.......2005-11-13
I received this book quickly and in perfect condition. However I realized after buying it that the price is high and it can be found cheaper than the $90 I bought it for. It has been essential to me in my biology class though so I'm glad to have it.
Book Description
Convey learning through independent discovery with the investigative experiments in this unique lab manual. Written in a fresh, engaging style, Life Laboratory Manual asks students to actively participate in setting up and preparing experiments rather than just using conventional, commercially available materials.
Customer Reviews:
Decent.......2006-01-09
This book is not nearly as comprehensive or thorough as Campbell's Biology, but it does do an ok job with the explanations. The book has a lot of charts that do a good job of summarizing the material, which is a feature the earlier editions of Campbell's lack. Some of the illustrations are as good as Campbell's, but I have noticed some inaccuracies in a couple of the illustrations, even though I have the fourth edition. This is not so good for Intro Students who don't know the difference yet. It also places too much emphasis on Linnean terminology (class, phylum, genus, etc), and not enough on cladistics/phylogenetics (which biologists use preferentially now).
The study guide questions at the end of each chapter aren't very good. They swing wildly in scope, with one question asking minutiae not covered very well in the preceding chapter, the next asking about broad concepts, and some big take-home points missed entirely.
There's also not many practical differences between the 4th and 5th editions. If you have to get it, buy a 4th edition and save yourself a lot of cash. If you don't have to get it, buy Campbell's Biology (5th, 6th, or 7th edition is fine) instead.
Does not explain concepts well.......2003-06-26
I used this book for 2 semesters of introductory biology in college. After the first month, I became frustrated with the poor explanations. I asked a few friends and they recommended Biology by Campbell. What a lifesaver!
I also continued to used this book and also found a number of errors in the pictures. This cost me a few points on tests and quizzes, so this added to my low opinion of this book. I also became hesitant to trust what it was telling me, particularly when there were differences between Campbell and this book.
It has a nice layout, and it breaks topics into meaningful chunks; the explanations were okay most times and simply inadequate too frequently for me. On a scale of 1 to 10, this book is about a 3 or 4 and Campbell is a 9. But reading Campbell also takes more time and effort.
i havn,t read it yet.......1999-08-30
after i review i'll do tha
Average customer rating:
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Students! evolution: Fact or theory? (MP colportage library)
Cora A Reno
Manufacturer: Back to the Bible Publishers
ProductGroup: Book
Binding: Unknown Binding
General
| Evolution
| Science
| Subjects
| Books
Creationism
| Theology
| Christianity
| Religion & Spirituality
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General
| Christianity
| Religion & Spirituality
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ASIN: B0007I85SE |
Average customer rating:
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Earthworm biology and production (MP)
J. P Martin
Manufacturer: Cooperative Extension Service, University of Arkansas, U.S. Dept. of Agriculture and county governments cooperating
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00071465C |
Average customer rating:
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Insect biology and management resource manual (MP)
Michael J Brewer
Manufacturer: Cooperative Extension Service [and] Dept. of Plant, Soil, and Insect Sciences, College of Agriculture, University of Wyoming
ProductGroup: Book
Binding: Unknown Binding
Insects & Spiders
| Animals
| Biological Sciences
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Insecticides & Pesticides
| Agricultural Sciences
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Weed & Pest Control
| Gardening & Horticulture
| Home & Garden
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ASIN: B0006PBAGC |
Books:
- Payment Technologies for E-Commerce
- Peddling Prosperity: Economic Sense and Nonsense in an Age of Diminished Expectations
- Playing for Keeps in Stocks and Futures: Three Top Trading Strategies that Consistently Beat the Markets
- Provocateur: Images of Women and Minorities in Advertising
- Publicity & Media Relations Checklists
- Rethinking Pension Reform
- Retro Boomers: A Lifestyle Transition Guide for Baby Boomers
- Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them
- ServSafe Coursebook without the Scantron Certification Exam Form
- Socio-Economic Democracy and the World Government: Collective Capitalism, Depovertization, Human Rights, Template for Sustainable Peace
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