Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees
Average customer rating: 4.5 out of 5 stars
  • An excellent companion to Joel Barker's Future Edge
  • it is ok
  • New perspective on the true value of the customer you hate
Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees
Wayne C. Burkan
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471134163

Amazon.com

According to Wayne Burkan, companies suffer when they fail to see the big picture. And they can't, the professional trainer and speaker contends, if they are too narrowly focused on consumers already happy with their products or services. In Wide-Angle Vision, he shows how to shift attention to "fringe competitors, lost customers, and rogue employees." They provide insights that satisfied constituents never will, Burkan writes, and help businesses avoid mistakes like those now threatening Apple Computer.

Book Description

Praise for Wide Angle Vision

"In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking." - Robert W. Galvin Chairman of the Executive Committee and former CEO of Motorola

"Wayne Burkan's Wide-Angle Vision is a very pragmatic and useful guide to dealing with and implementing change. His concept of 'edge' as it relates to customers, employees, and competitors should help many organizations struggling with the rapidly changing marketplace and the endless panaceas being promoted." - David R. Stamper Vice President and General Manager, Hitachi Data Systems, Latin American Division

"At Southwest Airlines, we redefined air transportation by utilizing 'edge thinking.' Wayne Burkan is offering a 'flight plan' that if studied, understood, and followed, will improve your bottom line for the long term. If you really want to be on the 'leading edge' for your product or service, this is the place to begin." - Howard Putnam Speaker, author, and former CEO of Southwest Airlines

"Wayne Burkan has brought our attention to a great source of potential opportunities for profitable growth if we take his advice and really listen to those challenging customers, potential customers, small competitors, and unhappy employees whom we often want to dismiss as difficult." - D. H. Davis President and Chief Operating Officer, Rockwell International Corporation

"Strategically thought-provoking! It's just what busy leaders need to ensure they are focused on gaining a competitive edge. An easy-to-read wake up call for organizations and managers. Wayne Burkan challenges us to confront the perils of tunnel vision and the promise of a wider perspective. So simple, so clear, so right!" - Donald Himelfarb

President, Thrifty Rent-A-Car System, Inc.

Conventional business wisdom says to get close to your best customers, watch your biggest competitors, and reward your model employees. This controversial book offers a contrarian viewpoint and introduces a dynamic new way to compete-by broadening your focus beyond mainstream thinking to spot the critical opportunities at the edge of your core business. Wide-Angle Vision opens your eyes to the "edge," from "little guy" competitors preparing to take over the market to disgruntled customers and maverick employees whose complaints can lead to great ideas for change.

Listening to complaining employees pays off. That's where the idea for Java(r) , Sun Microsystems' successful Internet programming system, came from. With Wide-Angle Vision, now you can learn how to use "edge" groups to sharpen your competitiveness by reducing surprise, increasing innovation, and satisfying customers.

Filled with compelling examples from a range of industries and drawing on Wayne Burkan's extensive consulting experience with IBM, Ford, and others, Wide-Angle Vision equips you with specific action techniques that can enable you to:
* Anticipate crises before they occur by using "splatter vision," scenarios, and benchmarking
* Find breakthrough solutions to difficult problems by looking outside your field
* Create powerful, flexible teams that work-from "edge" teams to ideal teams
* Reduce resistance to organizational change through skillful timing, finding perfect change agents, and more
* Reengineer with lower risk and greater efficiency, using an effective seven-step plan for change
* Avoid tunnel vision by broadening your perspective-to the edges of what's happening in the mainstream

In today's rapidly changing marketplace, opportunities are all around you. Wide-Angle Vision gives you the power to look them in the eye and develop the daring skills you need to be a leading-and lasting-"edge" competitor.

Customer Reviews:

5 out of 5 stars An excellent companion to Joel Barker's Future Edge.......2000-04-06

Read this book jointly with Joel Barkers' Future Edge. It will be an excellent companion.

Wayne Burkan has been a collaborator of Joel Barker. In this book, filled with excellent real-world business examples, the author introduces some more interesting concepts to the paradigm phenomenon. The author uses the term EDGE to illustrate his innovative ideas.

Most business books postulating the concept of strategic advantage sometimes get too conceptual or even too vague in the approach. This is one book that shows you the tactical and yet practical approaches to gaining a strategic advantage in your business.

One of the best learning tools I got out of this book is the power of observation through the application of peripheral vision. The author calls it "splatter vision" or "wide angle vision" which he uses as the book's main title. I understand from my American friends that this is an age-old technique practised by native North American Indians. Henceforth, it is now practised by nature observers, bird watchers and animal trackers. In the book, the author relates an analogy of how Secret Service agents apply "splatter vision" in the field to visually screen out, read the signals quickly - & anticipate - any potential threats against the President.

In the business world, I fully agree "splatter vision" is a useful & powerful anticipation tool, with which you can apply to constantly scan the entire business landscape in sweeping motions in order to avoid missing "unexpected gaps" which could be potential threats &/or possible opportunities.

In reality, you are:
- unfocusing your eyes;
- maximising your peripheral vision;
- sustaining a soft focus;
- increasing your view of the landscape with an almost 180 degree-field-of-vision;
in order to avoid becoming so focused that you expect your challenge to come from a specific direction!

Another book that can be read in conjunction with these two books, is 'The Whack-A-Mole Theory; Creating Breakthrough and Transformation in Organizations' by Lindsay E. Collier. You will certainly note a common theme throughout these three books.

3 out of 5 stars it is ok.......2000-01-22

in my opinion, it is good that the book focus on some ignored customers, employees and other business partners. since retention of customer is important. some concept like savior on the edge is also interesting .

it is ok and above average.

5 out of 5 stars New perspective on the true value of the customer you hate.......1997-02-12

Burkan has done a nice job in reminding us about the value of our most irritating customer and our peskiest employee. Pay attention to them! They point us to new markets and new opportunities to create value for our stakeholders

Class Acts: How Good Manners Create Good Relationships and Good Relationships Create Good Business
Average customer rating: 5 out of 5 stars
  • Not only for Businessmen
  • The perfect gift
  • Establishing of a good and profitable business climate
  • Class Acts -- A Boardroom to Bedroom Must Read
  • Long Overdue!
Class Acts: How Good Manners Create Good Relationships and Good Relationships Create Good Business
Mary Mitchell
Manufacturer: M. Evans and Company, Inc.
ProductGroup: Book
Binding: Paperback

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ASIN: 1590770803

Book Description

Here's the complete guide to handling sticky situations, embarrassing questions, rude encounters, and faux pas with grace and style.

Customer Reviews:

5 out of 5 stars Not only for Businessmen.......2004-06-30

Mary Mitchell has written a stunningly clear, well thought-out, and concise book. Her background in etiquette, coupled with years of work in the field of corporate governance place her in the unique position of being able to match business accountability with manners at a time when both assets are sadly on the decline. Not only are her points well taken, but the book is well-written and entertaining. The suggestions and advice contained in this book are indispensable for just about anybody interacting with anyone else.

5 out of 5 stars The perfect gift.......2003-12-31

Mary Mitchell's Class Acts is filled with good information, overlaid with a gentle philosophy, and is a good read to boot. It's the only etiquette book I've read cover to cover. It makes a perfect gift -- a lovely compliment to colleagues, clients and friends who are indeed class acts.

5 out of 5 stars Establishing of a good and profitable business climate.......2003-02-14

Class Acts by business etiquette authority and consultant Mary Mitchell is a straightforward, "reader friendly" guide to using good manners, etiquette, and positive relationships to improve business efficiency, profitability, and the lowering of daily stress levels while on the job. From the importance of accountability, forgiveness, and trustworthiness; to improving communication skills; to handling disagreement in the most effective manner (always disagree in private if possible, and carefully watch one's tone of voice while disapproving); to coping with the challenges of cyberspace; to knowing better than to pursue a workplace romance (or if one must, to pursue it with caution and close awareness of the other party's feelings), Class Acts emphasizes that it is the creation of good and enduring relationships which, in the end, are fundamental to the establishing of a good and profitable business climate.

5 out of 5 stars Class Acts -- A Boardroom to Bedroom Must Read.......2003-02-12

Class Acts is an essential book for today's personal and professional environment. The strength of the book comes from it's applicability to one's life lived in a 24/7 world. The lines between professional acts and personal acts are less clearly defined as one realizes that a "whole life" standard to behavior is the only way to conduct oneself. It is precisely this understanding of all "actions" and their impact on daily life, both on the individual and organizational level, that makes this book a boardroom to bedroom must read.

As the CEO of ULiveandLearn, an educational company, we have been involved in developing programs that offer training and continuing education programs. Often, the benchmark programs are the ones that ignite support across a broad group of users, from corporate managers to educators to community-based organizations.

We are looking forward to helping bring Class Acts live through programs that integrate the essentials of the book with case studies and programs for corporations and organizations.

The opportunity to create and sustain an environment of good manners, good relationships and good business benefits us all. Mary Mitchell clearly understands the power of her message and it's long reaching effects on everyone who cares enough to be a Class Act.

5 out of 5 stars Long Overdue!.......2003-02-11

At last, someone who "gets it!" Mary Mitchell eloquently makes the case that respectful, ethical, balanced business conduct is not simply "do-gooder" window-dressing but an issue that strikes deep at the bottom line -- via the relationships created with employees, employers, customers, vendors, colleagues and, oh yes, investors. Take THAT, Enron, WorldCom, Global Crossing, Adelphia, and all the rest! This should be required reading for everyone in business.
Class Acts: How Good Manners Create Good Relationships and Good Relationships Create Good Business
Average customer rating: Not rated
    Class Acts: How Good Manners Create Good Relationships and Good Relationships Create Good Business
    Mary Mitchell
    Manufacturer: MJF BOOKS
    ProductGroup: Book
    Binding: Hardcover
    ASIN: B000OJK7WI

    Interaction by Design: Bringing People and Plants Together for Heatlh and Well-Being (An International Symposium)
    Average customer rating: Not rated
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      Candice A. Shoemaker
      Manufacturer: Blackwell Publishing Limited
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      Detecting Lies and Deceit: The Psychology of Lying and the Implications for Professional Practice (Wiley Series in Psychology of Crime, Policing and Law)
      Average customer rating: 4.5 out of 5 stars
      • Detecting Lies & Deceipt
      • Excellent survey of psychological literature on deception
      • EXCELLENT BOOK ON THE PSYCHOLOGY OF LIE DETECTION
      Detecting Lies and Deceit: The Psychology of Lying and the Implications for Professional Practice (Wiley Series in Psychology of Crime, Policing and Law)
      Aldert Vrij
      Manufacturer: Wiley
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      5. Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation

      ASIN: 047185316X

      Book Description

      Why do people lie, and how can lies be detected? There is now a substantial psychological literature relating to these fundamental questions, and this book reviews the relevant knowledge in detail, before focusing on guidelines for best practice in detecting deception. Psychological research is now available on individual differences in lying behaviour (gender differences, age differences and personality). There is also interesting research evidence of the ways in which deception is reflected both in real objective non-verbal behaviour and also in the perceived non-verbal cues which can help or mislead the observer in detecting deception. Although the book does include a major survey of the physiological aspects of deception and the polygraph as a method of detection, it also includes a thorough review of current knowledge of content analysis and validity assessment of speech and written statements. The book ends by discussing how professionals can improve lie detection by focusing on key aspects of the behaviour of the liar and by awareness and control of their own behaviour. "Without doubt, this book is the most important contribution to research and practice in lie detection to be published in years. For the first time research about verbal, nonverbal and physiological correlates of truth telling and deception are reviewed comprehensively in one text. This book will benefit those who have to decide whether people are telling the truth or lying, because it both reviews contemporary research and provides practical guidelines." Frans Willem Winkel, Free University of Amsterdam President EAPL (European Association of Psychology and Law) This book is aimed at students, academics and professionals in psychology, criminology, policing and law.

      Customer Reviews:

      5 out of 5 stars Detecting Lies & Deceipt.......2002-10-04

      I found this book to the most informative and useful reference of all those I have read regarding the subject and techniques relating to detecting deception by means of statement analysis in it's various forms. Easy to read. Easy to understand. It will remain a guide to forensic investigators, polygraphists and the like for many years to come.

      5 out of 5 stars Excellent survey of psychological literature on deception.......2001-08-20

      This is an extraordinary book, a well-written and clear survey of the psychological literature on deception written by one of the leaders in the field. Extremely thorough, and although sophisticated enough for professionals it is nevertheless useful for students and non-psychologists. As a lawyer and academic who writes on psychology and the law, I found it enormously helpful in preparing an article on the admissibility of expert testimony on lie-detection techniques. Having written on the subject before, and being more adept at legal rather than psychological research, I was thrilled to find such a clear and thorough collection of sources and commentary on the myriad social science research on lie-detection, and have already used the book's index to locate and look up numerous studies with which I was previously unfamiliar.

      4 out of 5 stars EXCELLENT BOOK ON THE PSYCHOLOGY OF LIE DETECTION.......2000-06-14

      This book was very helpful on the psycholgy and tell tale signs of lies.One of the most informative and straight forward books that I have read on the subject.I would definitely recomend this to anyone intested in the psycholgy aspect of lies.
      Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised and Updated Edition)
      Average customer rating: 4 out of 5 stars
      • A good book
      • Good data, interesting style
      • An awful mess of a book
      • Ekman is better than he is given credit
      • Dr. Ekman Needs to Hire a Professional Writer!
      Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised and Updated Edition)
      Paul Ekman
      Manufacturer: W. W. Norton & Company
      ProductGroup: Book
      Binding: Paperback

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      5. Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation

      ASIN: 0393321886

      Book Description

      From breaking the law to breaking a promise, how do people lie and how can they be caught? Paul Ekman, a renowned expert in emotions research and nonverbal communication, has now updated his groundbreaking inquiry into lying and methods for uncovering lies. From the deception strategies of international public figures, such as Adolf Hitler and Richard Nixon, to the deceitful behavior of private individuals, including adulterers and petty criminals, Ekman shows that a successful liar most often depends on a willfully innocent dupe. His study describes how lies vary in form and can differ from other types of misinformation, as well as how a person's body language, voice, and facial expressions can give away a lie but still escape the detection of professional lie hunters—judges, police officers, drug enforcement agents, Secret Service agents, and others. Photographs and line drawings.

      Customer Reviews:

      4 out of 5 stars A good book.......2007-07-14

      I enjoy reading this book. It's a nice look into how people lie and the clues of deceit.

      3 out of 5 stars Good data, interesting style.......2007-05-13

      This book has lots of important information, not the least of which is to correct many misconceptions about signs of deceitfulness and the distinction between signs of anxiety and signs of deceit.

      Ekman does a good job of defining important categories of non-verbal behavior and correlating increases or decreases in each of the categories with different emotional states. However, the specific facial changes associated with genuine versus feigned emotional expression identified in this book offers nothing new.

      I particularly liked the author's narrative style. It was reminiscent of accounts written by 19th Century scientists who were trying to discover fundamental principles by observing natural phenomena and describing them in careful, objective language. The bonus to the reader is the raw data provided with specific conditions carefully and objectively described. The studies employ ingenious designs to elicit desired emotion and, because of the detailed description, allow the reader to formulate hypotheses and draw conclusions -- some of which may differ from those of the author.

      Much of the information about deceitfulness presented here is just common sense, but Ekman does a good job of categorizing this information and presents well-described objective data from which his conclusions are drawn.

      1 out of 5 stars An awful mess of a book.......2006-03-27

      For anyone interested in detecting lies in the marketplace, politics, and marriage: this is the last book you should buy. Slight exaggeration aside, there are probably 3 semi-valuable pages in this book.

      Ekman spends about 275 pages trying to convince you that even if you believe someone is lying, you might be wrong...or, actually, you may be right...The entire book is a dizzying succession of tautologies. He is so scared that you will read his hypotheses (which are of no practical value - who can spot a "micro-expression" without buying his $50 software and training on it for a month?) and accuse an innocent person of lying (or vice versa) that he has rendered this book useless. If you are a masochist and are interested in reading a book where an insecure researcher talks to himself for hundreds of pages, by all means buy this book.

      There IS a reliable protocol for detecting lies, and there are at least a couple of books that I know of that go over it in detail, in less than 200 pages.

      5 out of 5 stars Ekman is better than he is given credit.......2005-01-25

      Dr Eckman may disappoint his readers by not giving them what they want: A simple protocol for determining whether or not someone is lying. There is a simple reason: There isn't one.

      Other books will defraud the reader by giving them techniques that in reality don't work. Dr Eckman pounds in one central point - that there is no one single way to detect dishonesty. He calls any belief to the contrary "the Brokaw Hazard," named after Tom Brokaw, who believes that circumlocution is the omnipresent sentinel of a lie. He also develops the concept of the "Othello Error," that cautions the reader against actually causing lie signals by accident (named after the literary Othello, who assumed that his wife's sobbing was for her lover, but in reality she was sobbing because of her husband's rage over the incorrectly presumed affair.). He gives many tips, including a checklist in an appendix that might help the reader to detect lies, but most of the material is embedded deep within the text. He helps the reader to develop a dynamic approach to detecting lies; approaches that are developed as detection begins. He exhorts the reader to use NUMEROUS well-defined clues to develop the case for the conclusion that someone is lying.

      The biggest flaw in the book is on its cover. The cover suggests that this is a practical book. It is more of a research paper. This is what makes it reliable - the fact that such a complete study is contained within. But the average reader will look for a standard protocol for detecting lies - but the Brokaw Hazard tells us there is none.

      4 out of 5 stars Dr. Ekman Needs to Hire a Professional Writer!.......2001-10-23

      The book is fascinating, to say the least. I think people need to take a "realistic approach" to applying the knowledge acquired by reading the book. My one big fault with the book is that whoever actually "wrote" the book is terrible with regard to constructing sentences and expressing ideas! I had to read some things twice in order to make sure I was receiving the information as intended. Dr. Ekman needs to invest in a professional writer who can more clearly express his thoughts, intents and ideas. Hard reading and unneccesarily so!
      Lies! Lies!! Lies!!!: The Psychology of Deceit
      Average customer rating: 5 out of 5 stars
      • Unbelievably Informative and Funny
      • Thorough and general treatment of practice of deceipt
      • Ecellent psychological look at lying.
      Lies! Lies!! Lies!!!: The Psychology of Deceit
      Charles V. Ford
      Manufacturer: American Psychiatric Publishing, Inc.
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      ASIN: 0880489979

      Customer Reviews:

      5 out of 5 stars Unbelievably Informative and Funny.......2006-07-31

      I am a compulsive liar. I admit it. I read this book and now I have greater insight into why I lie all of the time. A great read even if you are "honest."

      5 out of 5 stars Thorough and general treatment of practice of deceipt.......1999-12-03

      A certain dry humour makes the book very readable. The description of social pressures in learning to lie, and animal world comparisons, are a useful perspective. The central theme - the danger of lying to oneself, or self deception - is of great importance in working in any large organisation. I would prescribe it as essential reading for managers and directors of most modern organisations Many readers may lack the objectivity to appreciate and believe the reports contained in the book, though they are well researched and well documented. I hope the next edition may spend more time in coping with lies. There are 13 pages in this book on therapeutic approaches toward the deceitful person. The comments on "groupthink", which involves bias of group behaviour, could also be expanded in future editions, with comments on the efficacy of countermeasures.

      5 out of 5 stars Ecellent psychological look at lying........1999-06-13

      Straightforward. Well written and referenced. A very well laid out book with excellent references for further study on the subject. I gained a great appreciation for the psychological causes of lying. Highly recommended.
      The Many Faces of Deceit: Omissions, Lies, and Disguise in Psychotherapy
      Average customer rating: Not rated
        The Many Faces of Deceit: Omissions, Lies, and Disguise in Psychotherapy
        Helen K. Gediman , and Janice S., Ph.D. Lieberman
        Manufacturer: Jason Aronson
        ProductGroup: Book
        Binding: Hardcover

        Compulsive BehaviorCompulsive Behavior | Mental Health | Health, Mind & Body | Subjects | Books
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        ASIN: 1568215924
        Como Detectar Mentiras / Telling Lies: Una Guia para Utilizar en el Trabajo, la Politica y la Pareja / Clues to Deceit in the Marketplace, Politics and Marriage (Saberes Cotidianos / Daily Knowledge)
        Average customer rating: Not rated
          Como Detectar Mentiras / Telling Lies: Una Guia para Utilizar en el Trabajo, la Politica y la Pareja / Clues to Deceit in the Marketplace, Politics and Marriage (Saberes Cotidianos / Daily Knowledge)
          Paul Ekman
          Manufacturer: Ediciones Paidos Iberica
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 8449318009
          Detecting Lies and Deceit: Pitfalls and Opportunities (Wiley Series in Psychology of Crime, Policing and Law)
          Average customer rating: Not rated
            Detecting Lies and Deceit: Pitfalls and Opportunities (Wiley Series in Psychology of Crime, Policing and Law)
            Aldert Vrij
            Manufacturer: Wiley-Interscience
            ProductGroup: Book
            Binding: Paperback

            Forensic PsychologyForensic Psychology | Psychology & Counseling | Health, Mind & Body | Subjects | Books
            ASIN: 0470516259

            Book Description

            The Second Edition of Detecting Lies and Deceit provides an updated and detailed review of current literature along with guidelines for best practice in detecting deception. All chapters have been revised and updated, taking into account new research in the field.
            Verdad o mentira? / Truth or Lie?: Los Cuatro Codigos Para Detectar El Engano / The Four Codes to Detect Deceit (Paidos Divulgacion Autoayuda / Disclosure Self-Help)
            Average customer rating: Not rated
              Verdad o mentira? / Truth or Lie?: Los Cuatro Codigos Para Detectar El Engano / The Four Codes to Detect Deceit (Paidos Divulgacion Autoayuda / Disclosure Self-Help)
              Marie-france Cyr
              Manufacturer: Ediciones Paidos Iberica
              ProductGroup: Book
              Binding: Paperback

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              ASIN: 8449317118

              Books:

              1. Women's Activism and Globalization: Linking Local Struggles and Transnational Politics
              2. A Course in Financial Calculus
              3. A History of the Federal Reserve, Volume 1: 1913-1951
              4. America's Corner Store: Walgreen's Prescription for Success
              5. An Annotated Timeline of Operations Research: An Informal History (International Series in Operations Research and Management Science)
              6. Annual Editions: Macroeconomics 05/06 (Macroeconomics)
              7. Arts Under Pressure: Protecting Cultural Diversity in the Age of Globalisation
              8. Basic Econometrics w/Data Disk
              9. Behavioral Law and Economics (Cambridge Series on Judgment and Decision Making)
              10. Birth Quake: The Baby Boom and Its Aftershocks (Population and Development Series)

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