The Invisible Continent: Four Strategic Imperatives of the New Economy

The Invisible Continent: Four Strategic Imperatives of the New Economy
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Platforms

A must read to fully enter the "new economy" continent

A fine interpretation of recent economic history

A book providing wider horizon and longer vision

Virtual Pioneering

The Invisible Continent: Four Strategic Imperatives of the New Economy
Kenichi Ohmae
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

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ASIN: 0060957425
Release Date: 2001-06-26

Amazon.com

Kenichi Ohmae's invisible continent is a moving, unbounded world, consisting of four dimensions: There's what you can see (old economy commerce, like bricks-and-mortar retail); a borderless world in which capital moves around, chasing the best products and the highest investment returns regardless of national origin; the cyber-world, which has changed not only the way we do business but the way we interact on a personal level; and the high multiples awarded to new economy stocks, which are the basis of not only present wealth but what anyone with a retirement plan hopes will be future comfort.

By Ohmae's reckoning, the invisible continent was born in 1985. Microsoft released Windows 1.0, CNN launched, Cisco Systems began, the first Gateway 2000 computers were shipped, and companies like Sun Microsystems and Dell were in their infancies. Back then, the economic outlook was gloomy and few saw this embryonic continent forming. Now, of course, it affects virtually every business. Ohmae throws his arms around the entire continent and looks at how decisions are made on the invisible continent (the "platforms," which are created by businesses rather than governments), how money moves around the globe, how old-economy monoliths can become new economy Godzillas, and even how all of it might collapse. (Imagine that the Euro overtakes the dollar as the currency of choice; arbitrageurs "short" American currency; inflation soars; the stock market crashes.) The Invisible Continent is a bold and visionary attempt to not only explain the present, but project the future. (Bill Gates as U.N. secretary-general? It could happen.) The possibilities he raises--good and bad--are equally mind-blowing. More important are the practical questions that arise: Who's running this new continent? To what end? And for whom? We'll have to wait and see what the real answers are. But for now, Ohmae's speculation is nothing short of fascinating. --Lou Schuler

Book Description

Kenichi Ohame looks ahead to the future of business in the age of the Internet and sees a rapidly changing landscape -- one to which we must adapt or face the consequences. Ohame unveils this new economy's four basic forces and shows how a dramatic and volatile battleground is forming between companies and the countries that try to regulate them.

Just as The Borderless World foresaw a globally interlinked economy, The Invisible Continent maps out the coming technological revolutions and the impact they will have on the businesses around the world. A must read for anyone seeking to attain and keep a competitive advantage in today's markets, The Invisible Continent is a "timely, well-written, and well-organized book" (Library Journal).

Customer Reviews:

Platforms.......2006-06-16

The existence of an invisible continent reflects the markets capitalist desire for "growth" and expansion, in the world economy. "The old world may feel familiar, and still respond predictably to government and corporate policies but there is no growth in it". The invisible continent framework information is explained from four, dimensional windows: visible, borderless, cyber, and high multiples.

In 1990, Japanese businessmen were talking about and expressing concern over deflation. The phenomena of recession growth were plaguing them; Japanese companies were produce at record level rates and increases and at the same time consumers consumption rates failed to keep up. The Japanese government responded by lowering interests to zero and engaged in stimulus package of massive government spending with the public work projects spiking too $400 billion. Japan had spent $1 trillion beyond its budget. Japan's consumption was voracious; as Japanese consumers paid prices, as high as, $2,000, for Sony play station borrow against their $50 surplus in net income, for Japanese "bread winners". Between 1998-1999, Japanese were talking on 30 million cell phones; 17 million Japanese visited overseas for shopping and vacation and spent some spent 100k on around the world cruises; and Japanese were the number one in the world purchaser of luxury goods.

"People felt economically stable" and expressed optimism in "prospects for growth"; the Japanese were rich in savings, weighting out at $12 trillion in savings and 35k gross per capita GNP. Japan financed US deficits in trade, investing in US Treasuries funding government budgets, and participated in balance of trade swings. Japanese savings exported wealth generation foreign, as savings were invested in dot.coms, softbank, venture funds, and stock market fuel that boosted the American economy of the 1990s. Japans economy was linked to economic forces outside of Japan.

Clinton orchestrated the US boom by drawing money to the US economy and the Japanese government drove money away from local development by vocalizing a pessimistic future for Japan repelling its people from reinvesting in Japan. Massive cross-border migration of capital injected into America. "By being overly pessimistic, the Japanese government effectively prevented its own people from investing in Japan".
Using Cyber communication and networks, the Japanese investor shot their money in currencies that showed the most promise.

The dollar represents 50% of private saving in the world, and American economy represent 30% of global GDP. $200 billion recycle back into the US economy, as investors buy up T-bill and US stock. Japan, Brazil, China, Russia flock to put their money into the dollar denominated securities. The dollar is preferred because it is widely tradable and easily exchangeable.

"People around the world become the workers of America" and companies leverage labor costs reductions across national borders reducing operation costs to achieve "Products goods at a competitive and deflationary cost"

In 1997, $45.1 billion poured into Asia and $21.3 billion flowed from Asia and Africa into the US. The flowed out of Asia exasperated the Asian crisis but bolstered the US economy. Also, money flowed from Latin America into the US. The dollar became a magnet for currencies, "America is a safe haven for money".

The cyber dimension accrued marketability for investors plugged into the network and being plugged into the network helped those individuals gain credibility and respect. "The presence of platforms is the ingredient that has made arbitrage so universal. "Platforms are places where buyers and seller meet, concurrent tasks collaborate work, lovers exchange happy notes, and policy makers and dissentients make their point of view know to the world."

The creation of platform provided the means to create the invisible continent. "The emergence of a new array of platforms is most significant, therefore, because it changes the constraints on companies"; "platforms thrive by being open to all partners"; "customers drove open platforms", "platforms open up avenues of commerce"; "40% of the $800 billion by consumers using credit cards will shift online by 2005"; and "customers want reliable neutral and unbiased platforms". Platforms act as a one stop shopping port. Unreliability does not stop the purchase of products, as long as, the site is trustworthy. Platforms seek oligopoly; platforms give clout and bargain discounts; "no platform hegemony is guaranteed"; "once a platform reaches status of oligopoly, it will probably not have many competitors"; "the most popular platforms support the largest number of other products"; "it is always easy to identify the most popular platforms by the crowds they attract"; and "your better off on concentrating on niches in your category".

Capitalists of the invisible continent will accumulate money, as governments will have less hold over their wealth generating process; cyber capabilities will provide accurate, relevant, and timely information for exported work assignment, product orders, and service requests; the network is open and expected to grow because the a wide range of products and service will be handled by the platform; hegemony results from oligarchy and dominance in a niche or sector; and capitalist will prize the long term profits, stability, and leverage higher multiples of earnings.

A must read to fully enter the "new economy" continent.......2003-12-11

Make sure to read this book to explore and better integrate this "invisible continent", which is wrapped around all of us.
Kenichi Ohmae is starting his book with following words: "... sudden changes can often be traced to the discovery of new lands-the opening up of contact with a new geographic region with a different way of life. As explorers and settlers have come to new continents, they have shifted their ways of life-not just for themselves, but also for the old worlds they left behind."
"During the past fifteen years... a kind of new continent, existing only in our collective minds, has been discovered-a continent without land" where "people with courage and curiosity have discovered new ways of life."
The author calls this continent " the invisible continent... as palpable and vital, as tangible and solid, as if you could find it on a map." But this metaphor of an "invisible continent" can also be used for the people who do not want to see the changes, even more nowadays after the recent explosion of the "new economy" bubble.
Looking through the glasses of the Kenichi Ohmae becomes surely useful to understand and act in the world we are living in.
Four dimensions are characterising this "invisible continent". They are the visible dimension, the inevitable physical part to deliver goods and services, the borderless dimension, global worldwide markets and operations, the cyber dimension-instant communication and exchanges, the dimension of high multiples allowing huge financial leverage.
The most successful companies in the "new economy" are playing on these four dimensions interactively to thrive at never seen before speed, when in conventional management schools these four dimensions are taught separately, when taught.
The appearance of this new continent, some 18 years ago, was linked to the setting up of platforms, open standards tacitly shared between "new economy" pioneers and consumers, and to the growing role of arbitrage in an increased information fluidity environment to maintain prices down and quality up. If Microsoft Windows is an important platform to communicate in the cyber dimension, English language and dollar currency are two other ones in the borderless dimension, explaining partly the predominance of USA on this new continent. When arbitrage is creating opportunities it creates also uncertainty for long-term commitment and a more unstable environment.
In the new continent the power is shifting from the producers to the consumers with important impact on economical and political decisions.
This is the point where the old and the new have to find answers to questions asked by the introduction in our lives of this new continent.
Kenichi Ohmae's book is becoming our lighthouse in this new territory by presenting the strategies followed by the "new economy" companies but also by exploring the role of politicians to facilitate integration in this "new economy" environment.
Many developed illustrated ideas are real value as: targeting markets with enough consumer power and discretionary income, deregulating crucial economical activities, developing regional entities, setting up the right "new economy" infrastructures etc.
Here are the basics on micro and macro economy to enter in the 21st century.
Reading this book changed my life in making clear the invisible of this new continent. I'm convinced that the Kenichi Ohmae's contribution will be better recognised in coming years and I keep his book at hand to make sure to extract all the richness it contains.

A fine interpretation of recent economic history.......2003-02-18

One of what I consider the enlightening books that allow you to gain a new perspective on a seemingly complex subject. In one go the author attempts to explain how recent economic, technological, commercial and societal developments have conspired to create a new world order. Decision-makers would do well to use the lessons of this book to analyze their decisions. I sometimes feel that the people making the decisions, universally, are under-educated and naive and would not even consider the wider ramifications of their decisions.

My only complaint is that Mr. Ohmae tends to ramble on topics that may well be more concise. He also pauses every once in a while to complain against the egregious faults of the Japanese government. I don't blame him but it would be better if he treated it in a seperate book on the subject.

A book providing wider horizon and longer vision.......2002-02-26

It talks about how 3 new forces - cyber, economic multiples, globalisation - are reshaping the world's future. Not only in business or economic, bu also in political and social spheres.

These 3 forces are not really new and there shall be lot of literature talking about them. Strength of this book is to look at them from a macro perspective; and they interact (together with "real" economy) and affect well-being of mankind. It is not a descriptive book. In fact, the author shares his vision of how we shall deal with these changes - as an individual, a company, a country, a government, and everyone of us as an international citizen.

Author exercises powerful imagination of what will happen in future, e.g. a new cold war using the 3 forces. This may seem wild but certainly not empty talking. You may not take this seriously but it can enhance your feel about many future possibilities.

Unlike most Japanese, author has his independent opinions and express them critically. It is always sensitive for a foreigner to talk about other countries - e.g. Americans blocking Japan's recovery, Koreans maintaining developing countries mindset, China and Russia disintegration - let us be open minded and respect free speech.

Virtual Pioneering.......2001-04-12

I think this is probably the best that Ohmae has written since "The Mind of the Strategist".

In this text, Ohmae takes us on an exploration of the brave new world of capitalism, which he dubs the Invisible Continent. I find that a very intriguing metaphor for the new world, and a partial explanation of how companies ... can be profitless, yet have people still flocking to them--they've homesteaded. And in staking that claim, have occupied part of a potential bonanza.

With his ideas of Golden Platforms and the New Arbritrage, he gives us a glimpse of the new rules of the game. In doing so, we also begin to get a sense of why some countries, like Ireland, became enormously successful; while others, like New Zealand, only did _most_ of the right things, and therefore have come up short in the global economic sweepstakes.

Most interestingly, he also talks about regionalism, and how that creates different economic conditions both within countries, and between regions of different countries, that are able to leverage their skills and abilities into competitive advantage. While this has been covered in many other places, most particularly in Porter's "The Competitive Advantage of Nations", the presentation here is quite excellent.

Overall, Ohmae writes with his consistent lucidity taking what might be a very difficult--and academic--topic and making it understandable to people who _don't_ teach business for a living. This will be a required reading for my November MBA class in International Strategic Management.

Book Description

Once again setting the standard for the field, the editors of Organizational Culture (Sage, 1985) have reassembled to create a new exploration in Reframing Organizational Culture. In this engaging volume, the contributors continue the ongoing process of discovery and invention, the interaction between investigator and the subject of inquiry. The editors have included a variety of frames as tools that allow readers to examine any empirical piece on organizational culture on its own merits--as good research--while at the same time, permit viewing it from other perspectives as well. How is organizational culture studied? To further understanding of what goes into studying organizational culture, an early, well-known exemplar of cultural research by William Foote Whyte is presented, along with commentaries by four currently active researchers plus a final rebuttal by Whyte. Enlightening and stimulating, the exploration of epistemology, rather than specific methods in Reframing Organizational Culture, allows for discovery and further research into organizational culture. Combined with a unique emphasis on process, this volume also includes reflections from the editors, pointing out their values, biases, beliefs, perceptions, and experiences in research, and lending a human dimension to the research process. This creative synthesis is essential reading for academics, researchers, and professionals in the areas of organization studies and management. "The editors of Reframing Organizational Culture skillfully concocted a spicy and satisfying entrée that goes beyond their first effort (Organizational Culture, Sage, 1985) to evaluate their topic and its contributions, to date and potentially. . . . The examples are generally colorful and well displayed, ranging from Barley's look at funeral homes ('Semiotics and The Study of Occupational and Organizational Culture') to Van Maanen's reflections on The Magic Kingdom ('The Smile Factory: Work at Disneyworld'). . . . Part One . . . presents a thorough bibliography. . . . Trice's 'Comments and Discussion' provides balance and argues for quantification as a means of 'keeping the flame alive.' . . . Part Three, 'An Epilogue And a Closing.' is reflective and inspirational. . . . Reframing Organizational Culture left me nourished, stimulated, and encouraged. The book's numerous components flow smoothly and logically, aided by strong transitions and integrative passages. Given the editors' objective to 'reframe' rather than 'revisit' organizational culture, I contend they succeeded. The content and extensive bibliography render it an excellent supplement for the academic audience: For those already in the field, the book provides a thorough update and challenge to the cutting edge; for those new to the field, the book offers a balanced and encouraging overview without intimidation. . . . The merits of Reframing Organizational Culture to the practitioner audience stem from the concise writing and vivid examples, particularly in Part One and most of Part Two." --Journal of Management

Customer Reviews:

Great Anthology of Organizational Culture Research!.......2004-01-14

This is a good book for grad students & researchers studying organizational sociology or organizational behavior, because despite the org culture boom of the last twenty years, it's hard to find a good collection of representative articles with solid academic standards. Cheese-whiz "culture management" books are a dime a dozen, but for the good stuff you have to really dig. Anyway, this book is really solid--with articles by many of the big names in the field (Schein, Martin, etc) and solid articles by many others. This book adopts Meyerson & Martin's now classic typology: Integration, Differentiation, Fragmentation, to classify the studies. It's a very helpful framework to use--particularly in a field so divided.

My only negative comment on this book, and the reason I give it four stars instead of five is it doesn't have an index. Good grief! Who makes an academic research book without an index? That is really a downer when you're trying to read across articles on a specific term such as "cultural artifacts." Complaints aside, I've found the book to be a great resource while working on my thesis research. Frost also has a 1985 book, Organizational Culture. It's another anthology, but focused on theories of org culture. It's good too, but this one is better.

Incidentally, I also highly recommend Joanne Martin's book, Organizational Culture: Mapping the Terrain. I really admire this book. More than anyone else I've been reading in this field, Martin really seems to have her finger on the pulse of the most imaginative aspects of organizational culture.

Book Description

Analyzing case studies from Japan, Taiwan and South Korea, this book highlights the common characteristics of agriculture's role in East Asian development, and the features particular to the political economy of agriculture in each country.

Agriculture and Economic Development in East Asia: From Growth to Protectionism in Japan, Korea, and Taiwan

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Agriculture and Economic Development in East Asia: From Growth to Protectionism in Japan, Korea, and Taiwan
Penelope Francks
Manufacturer: Taylor & Francis, Inc.
ProductGroup: Book
Binding: Hardcover

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

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ASIN: 0203068351

Book Description

There are more than 200 negative words associated with the word black and more than 100 positive meanings or synonyms attributed to the word white. This analysis of semantics and semiotics illustrates how words are not racially neutral and can convey negative values within the African American community or any community of color. Also examined are the impact of images, from paintings of Jesus to images of Santa Claus, and how they have shaped the way blacks are viewed and how they view themselves. This is not a book on political correctness, but rather a guide to becoming more aware of and sensitive to the impact that words and images can have on the psyche.

Customer Reviews:

You've got to be kidding!.......2003-09-01

I have to say that the author did a really good job addressing a unique topic or racism in America. The concept of hidden racially coded words and phrases in American culture is interesting. But, within the first couple of chapters I came to believe that the author must be suffering from an extreme case of paranoia and White hate. At one point the author stated that the cause of ALL of Black Americans' problems come from racism. Sorry, as a black man I'm not buying that. There's enough blame for both sides, and I'll just leave it at that.

Among the lists of words and phrases throughout the book, I did identify with some of them. And the few illustrations were great examples. However, for the most part I thought the majority of the examples given were WAY over the top.

Let's be honest, anyone can attach a racial meaning to a word, phrase, item, or image if they really put their mind to it (right after reading the book I attached a racial meaning to my black umbrella, the author didn't use them). I felt that most of the examples used in the book were really assumptions(the racial connections between candy, toothpaste, soap, computers, among others). But, the section on color codes in movies was almost on target (especially his viewpoint on The Wiz).

Also, I felt that the author was TOO afrocentric for my taste. I'm for my people and culture, but like my mother told me: "Too much of anything is not good".

Another drawback to the book was that the author failed to fully address the issue of black athletes, actors, singers, and others who willing allow themselves to be placed in racially embarrassing situations. The author did use some really good examples of how these people allow sterotypes of blacks to continue, but didn't clearly state that they are equally responsible too, or why they do it.

This book would have gotten a lower rating then it did if it wasn't for the last chapter. There the author suggested ways to combat racial code words, and I thought they were really good examples.

Overall, I would suggest this book. Like I stated in the beginning, the topic is unique and insightful. Just be prepared for the rest.

Bitingly insightful and an articulate warning.......2003-08-10

Accessibly written by Khari Enaharo (the host of the popular radio talk show "Straight Talk Live"), Race Code War: The Power Of Words, Images, And Symbols On The Black Psyche offers readers an illuminating and informative look at the hidden code words, racial images, and symbols that divide and communicate harm to Americans of all races. From the negative impact images of a white Jesus and a European beauty standard have upon persons of color, to the white media glamorization of despicable and stereotypical African-American movie characters, and much, much more, Race Code War is bitingly insightful and an articulate warning of harmful race relations secrets that will fester in the American body politic if not properly lanced. Race Code War should be a part of every personal and academic Black Studies reference collection and Race Relations reading list.

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A Great Selection

Psyche and Symbol
C. G. Jung
Manufacturer: Princeton University Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0691019037

Book Description

The archetypes of human experience which derive from the deepest unconscious mind and reveal themselves in the universal symbols of art and religion as well as in the individual symbolic creations of particular people are, for C. G. Jung, the key to the cure of souls, the cornerstone of his therapeutic work. This volume explains the function and origin of these symbols. Here the reader will find not only a general orientation to Jung's point of view but extensive studies of the symbolic process and its integrating function in human psychology as it is reflected in the characteristic spiritual productions of Europe and Asia. Violet de Laszlo has selected for inclusion in Psyche and Symbol five selections from Aion: "The Ego," "The Shadow," "The Syzygy: Anima and Animus," "The Self," and "Christ, A Symbol of the Self." The book continues with "The Phenomenology of the Spirit in Fairy Tales," "The Psychology of the Child Archetype," and "Transformation Symbolism in the Mass." Also included are the foreword to the Cary Banes translation of the I Ching, two chapters from Synchronicity: An Acausal Connecting Principle, "Psychological Commentary on The Tibetan Book of the Dead," and "Commentary on The Secret of the Golden Flower."

Customer Reviews:

A Great Selection.......2006-06-27

The thing that has kept this book in circulation despite its age is the wonderful selection from the writings of Carl Jung. The selection is by Dr. Violet de Laszlo, who also wrote a very interesting introduction. The Preface is by Jung himself.

Psyche & Symbol: A Selection from the Writings of C. G. Jung

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Psyche & Symbol: A Selection from the Writings of C. G. Jung
C. G. Jung
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Binding: Mass Market Paperback
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Beyond Psyche: Symbol And Transcendence in C. G. Jung (American University Studies Series VII, Theology and Religion)

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Beyond Psyche: Symbol And Transcendence in C. G. Jung (American University Studies Series VII, Theology and Religion)
Mark R. Gundry
Manufacturer: Peter Lang Publishing
ProductGroup: Book
Binding: Hardcover

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Book Description

Martin Buber and others argue that C. G. Jung excludes divine transcendence from his understanding of the psyche. This book identifies the underpinnings of such criticisms, then examines Jung's inability to respond adequately, and shows that fleshing out his theory of the transcendent function can lead to a solution. The formation of a symbol through this function orients the subject both toward unconscious depth and toward a transcendent horizon beyond the psyche. Finally, Beyond Psyche: Symbol and Transcendence in C. G. Jung gains support for its thesis from the work of psychoanalytic thinkers Wilfred Bion, D. W. Winnicott, Thomas Ogden, and Michael Eigen.

Edvard Munch: Psyche, Symbol and Expression

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Edvard Munch: Psyche, Symbol and Expression

Manufacturer: Mcmullen Museum Of Art, Boston College
ProductGroup: Book
Binding: Paperback

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General | Arts & Photography | Subjects | Books

Criticism | History & Criticism | Arts & Photography | Subjects | Books

Expressionism | Schools, Periods & Styles | Arts & Photography | Subjects | Books
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Book Description

"My art is rooted in a single reflection: why am I not as others
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Published in conjunction with a major exhibit at the McMullen Museum of Art at Boston College, Edvard Munch: Psyche, Symbol and Expression includes nine essays from scholars representing a variety of disciplines. From themes of love, sexuality, gender and anxiety to comparisons with Ibsen and Kierkegaard, the catalog explores the meanings of Munch's imagery, his sources in Symbolist art, and his legacy for German Expressionism within the context of his contemporaries' developments in psychology, literature, and philosophy. The volume of over 200 pages includes more than 60 color plates and 130 black and white illustrations, many from rarely seen private collections and some never exhibited before.

The Game of Wizards: Psyche, Science, and Symbol in the Occult

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The Game of Wizards: Psyche, Science, and Symbol in the Occult
Charles Ponce
Manufacturer: Penguin (Non-Classics)
ProductGroup: Book
Binding: Paperback
ASIN: B000OIZGX4

New Gods: Psyche and Symbol in Popular Art

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New Gods: Psyche and Symbol in Popular Art
Harold Schechter
Manufacturer: Popular Press
ProductGroup: Book
Binding: Textbook Binding

Book Description

Harold Schechter looks at the impossible tales and images of popular art--the space odysseys and extraterrestrial civilizations, the caped crusaders and men of steel, and monsters from the ocean floor--and finds close connections between religious myth and popular entertainment.

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Psyche & Symbol
C. G. Jung
Manufacturer: Anchor
ProductGroup: Book
Binding: Paperback
ASIN: B000GQWCHC

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Psyche & symbol in Shakespeare
Alex Aronson
Manufacturer: Indiana University Press
ProductGroup: Book
Binding: Unknown Binding

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