Book Description
Based entirely on research from peer-reviewed journals and randomized controlled trials,
The Sixty-Second Motivator is an easily read story that reveals practical motivational techniques. In less than 100 pages, readers will have the necessary tools to enable them to motivate themselves or others. A handy worksheet is also included which guides the reader through the motivational process.
Customer Reviews:
Sixty Second Motivator.......2007-09-19
This is a great little book. It is written in a light style that makes it easy to read and digest the principles that Jim spells out. If you have ever tried to make a change and been unsuccessful in accomplishing your goal this little book will help you to understand why you failed and how you can increase your chance of success. I found it to be helpful both with my own personal goals and in better understanding what may help to motivate my clients to achieve their stated goals.
It Really Works!.......2007-08-08
Forget the motivational seminars, DVDs, and CDs. This little book has more insights into motivation than anything else I have seen! No hype here.
The author has taken complex concepts and made them easy to understand in an entertaining way. I use the practical tips not only to motivate my patients, but also to motivate myself!
The Sixty-Second Motivator- Book Review.......2007-06-12
Both my husband and I enjoyed this book a lot. We found it to be a neat, well organized little book written in an easy-to-understand, straight-forward style that is genuinely enjoyable while at the same time providing valuable insights about why we do or do not do things. While we found it quite analytical about key factors concerning motivation, the book didn't make us feel intimidated or "preached at". The tone of the book came across to us as friendly, low-key, very helpful, analytical and a valuable "keeper" to refer to in life's future situations.
Excellent read!!.......2007-03-08
This is an excellent read and one book you will finish reading. They say that most poeople don't finish books they buy, but this one is soo relevant to our lives that you will want to read it cover to cover several times! Keeping it in my day planner for a random quick read infusion throughout the day helps keep me on track!!
The missing link!.......2006-09-19
Having read Jim Johnson's No Beach No Zone weight loss book, I knew WHAT to do, plain and simple, and WHY it was important. So why wasn't I doing what the book laid out as a proven plan for weight loss? It's all about motivation. There's even a chapter on motivation in his weight loss book - but this book takes it one step further, into the science of motivation. Personally I think both books dovetail into one another well, especially if your lack of motivation happens to be in the field of losing weight. The science of how to lose weight permanently, and the science of motivating yourself to do anything. Once again, this is all based on research and not what one guy thinks.
One of the best surprises about this book is the way it is written. Without giving away too much, I can tell you that this book is more of a story than a collection of facts, and reads almost like a mystery. One thing's for sure, it's extremely engaging. I read the whole think in one sitting; the research and strategy don't take volumes to explain or lay out. I'm not one to read huge volumes, and Jim Johnson always makes a concise read devoid of medical mumbo-jumbo. The actual motivation chart takes up one page and really makes you think about what makes your own self "tick". The only excuse for not getting motivated is if you aren't willing to give up one hour of your time, and a little more time spent thinking straight.
Book Description
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.
Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.
"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."
—Adam Morgan, Founder, Eatbigfish
"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?"
—Ed Keller, CEO, The Keller Fay Group
"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."
—David Abraham, EVP, The Learning Channel
"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."
—Mark Sherrington, Global Brands Director, SABMiller
"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."
—Russell Davies, Founder, Open Intelligence Agency
Customer Reviews:
Not what I thought.......2007-10-02
The content of this book is not what I expected, and after reading it cover to cover, I believe I gained nothing, and simply wasted my time. Much of the content is just a re-hash of other peoples' published research and long anecdotal personal stories. I found no insights, answers or innovative actionable ideas.
A rare 'business' book - it actually makes you think.......2007-07-02
I've just finished reading Herd. Actually, I devoured it in two sittings. And I urge you to go and read it if you want to think about how to better trigger changes in mass behaviour.
Unlike most business or marketing books it's not a set of case studies or a 'how to' process guide to mechanistic thinking.
Rather, it's an excellently written analysis of the new thinking (and the forgotten old thinking) about how people think, act and behave. It doesn't give you answers or tell you what to do, but rather raises questions in your mind about the principles on which most communications thinking is built.
Already, it's made me question a lot of the assumptions I have been taking for granted, made me think differently about some of the problems I'm trying to solve and helped me ground some of the different thinking I've been doing over the last couple of years.
Whether you agree with all the conclusions or not, we need more stuff like this that brings fresh, challenging, provocative thinking into the far too conservative world of marketing and communications.
How movements really happen........2007-05-19
Recently, books like The Tipping Point by Malcolm Gladwell or the Influentials by Jon Berry and Ed Keller, have captured the imagination of marketers and the public alike. It's easy to see why. They propose a tidy and believable model of influence.
1.) There are some people who are more influential.
2.) If we can just reach them, we can influence large numbers of people.
Accepted as gospel, these two ideas have spawned entirely new industries and companies devoted towards creating "viral marketing."
Happily for all of us, things just don't work that way. Brand spanking new research from P&G and Duncan Watts is serving as confirmation of Mark's thesis: it is our innate nature as "herd" animals that causes mass movements, not the influence of a handful of individuals.
This simple little insight overturns much of what we currently think about and how we approach marketing. If you're serious about creating real movements in the new marketing landscape you simply have to read this book.
Book Description
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Customer Reviews:
Useful information, but you have to work to find it........2002-09-20
Author Robinson, who benignly describes himself as an "anti-capitalist," provides some useful information and guidelines for unsophisticated non-profit agencies contemplating social entrepreneurship. Unfortunately, he cloaks the good stuff with so much undisguised leftist, liberal activist commentary, he spoils it for those of us who tend to more moderate or conservative views about the merits of capitalism (historically the only successfully sustainable economic model). Still, most non-profits will find practical food for thought, even if they have to "hold their nose" while swallowing it.
A great way to diversify your non-profit's income!.......2002-05-27
"Selling Social Change (Without Selling Out)" is a welcome new resource for all nonprofit fundraisers. Inspiring, well-written and full of practical tips, this book will help you determine whether or not your organization should pursue earned income revenue. Robinson is clearly committed to teaching social change activists all he knows about effective fundraising strategies. Take advantage of his 20 years of experience and buy this book!
Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.
James Rubenstein documents the story of the automotive industry... which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century.
Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges -- the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Product Description
Power in the early modern age, as in the present age, is an important subject for debate. What is power? Who has it or should have it? What are the underlying reasons for this? And especially, how is this power exercised, legitimised, and accepted? The issue of power in Europe in the early modern age is all the more significant because the demarcation line between the worldly and the religious component of power is not always clearly drawn. The fact is that power can only exist in a structured context where there is a measure of approval and consensus on the way that power is constituted and exercised. It is actually about the relationship between those who have or crave power and those who find themselves in subordinate positions. Many means of persuasion are deployed in propaganda mechanisms to underscore the rightness or superiority of this relationship. The reverse side of this phenomenon is equally important: the extent to which criticism is being voiced and other opinions are being proclaimed is at least as relevant to an evaluation of the relationship between both groups, i.e. rulers and subordinates. In societies where pomp and circumstance bear the brunt of the persuasive process - since not everyone can read or write - visual elements are crucial: painting, sculpture, architecture, urban planning, court parties and ceremonies play a major role, as do all the products issued by the printing presses: tracts and pamphlets, illustrated or unillustrated. The essays in this volume deal not so much with theories of power but rather with the ways that rulers attempt to motivate the legitimation of their power and convey their own superiority, be it genuine or spurious. They focus on the persuasive production emanating from governments as well as on the reactions of other parties, which show both confirmative and contesting tendencies.
Average customer rating:
- Important connections between consumerism and history
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Selling Style: Clothing and Social Change at the Turn of the Century
Rob Schorman
Manufacturer: University of Pennsylvania Press
ProductGroup: Book
Binding: Hardcover
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Book Description
As the turn of the twentieth century approached, clothing and fashion reflected Americans' concerns with the rapidly changing social and cultural landscape. Clothing helped define social status, relationships between men and women, and ideals of American citizenship. The heightened importance of mass media, especially advertising, during this period set in motion changes in many industries, but most notably in fashion. In Selling Style, Rob Schorman documents the fascinating and important relationship among clothing, gender roles, and cultural expectations at a significant moment in American history.
Men were the first to adopt ready-made clothing en masse, and during this period most wore factory-made suits that were produced in large quantities. In contrast, the acceptance of ready-made apparel in women's fashion lagged far behind, and much clothing for women continued to be custom-made for the individual. Changes in production techniques and consumer markets in part shaped this development in the clothing industry, but according to Schorman the root cause of the schism between men's and women's apparel was culturally driven.
By examining changing styles and attitudes toward fashion as expressed in advertisements, popular magazines, mail-order catalogs, and etiquette books, Selling Style reveals that wider social dynamics and gender roles had a much more significant influence on the clothing industry than historians have found. The book also depicts the advance of consumerism as more piecemeal and conflicted than previous histories imply, with cultural values continually made and remade through everyday acts of consumption, and in the process providing the groundwork for twentieth-century approaches to gender, selfhood, and national identity.
Customer Reviews:
Important connections between consumerism and history.......2004-05-06
Clothing and fashion reflected American concerns with changing social and cultural conditions as the 20th century ended: it defined both status and relationships and involved both sexes in mass media sales. In Selling Style: Clothing And Social Change at the Turn of the Century, Rob Schorman authoritatively documents the evolving relationship between clothing, gender roles and cultural expectations during this time, providing some important connections between consumerism and history.
Average customer rating:
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Targeted Selling: Change Your Behavior and Get That Sale
Mike Godfrey
Manufacturer: Prentice Hall PTR
ProductGroup: Book
Binding: Paperback
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ASIN: 0134567994 |
Book Description
This digital document is an article from The Historian, published by Thomson Gale on March 22, 2005. The length of the article is 524 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Selling Style: Clothing and Social Change at the Turn of the Century.(Book Review)
Author: Tom Reichert
Publication:
The Historian (Magazine/Journal)
Date: March 22, 2005
Publisher: Thomson Gale
Volume: 67
Issue: 1
Page: 135(2)
Article Type: Book Review
Distributed by Thomson Gale
Customer Reviews:
A vision of the new HRD.......1998-07-20
Beginning with a list of 25 deadly sins of HRD professionals, the authors show the way to transforming HRD for today's higly competitive and fast-paced business organizations. Gilley and Maycunich present a five-phase framework integrating HRD into the fabric of the organization. The authors shift the focus of HRD from being an in-house training department to becoming a strategically oriented function working with clients at all levels to achieve business goals. The book is well written and organized, and will be valuable reading for any HRD or HRM professional.
Average customer rating:
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A Century of Russian Agriculture: From Alexander II to Khruschev (Russian Research Center Studies)
Lazar Volin
Manufacturer: Harvard University Press
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Binding: Hardcover
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ASIN: 0674106210 |
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De Saturno a Pluton (El Libro De Bolsillo (Lb))
Isaac Asimov
Manufacturer: Alianza Editorial Sa
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