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- A great book on a company's hidden assets
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Intangible Assets and Value Creation
Juergen H. Daum
Manufacturer: Wiley
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Intangibles: Management, Measurement, and Reporting
ASIN: 0470845120 |
Book Description
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
Customer Reviews:
A great book on a company's hidden assets.......2003-10-10
An impressive business book on the "exotic" topic of intangible assets, the importance of which has so dramatically increased during the last decade, especially so for knowledge-based companies. What makes the book special is that it strikes a fine balance between practical insights, case studies and applications on the one hand, and state-of-the-art theoretical concepts on the other. Because of this, it has a strong appeal to both practitioners and theorists.
The book has an ambitious and multi-faceted focus: It not only addresses the scope and functions of intangible assets, but it also discusses related topics such as accounting for intangibles; the implications of intangibles for internal and external reporting; and the foundations of a new management system. The book is carefully investigated, well-written and nicely structured. Several interviews with leading specialists such as Leif Edvinsson (a pioneer in the area of Intellectual Capital management), Baruch Lev (an expert on intangibles accounting) and David Norton (co-creator of the Balanced Scorecard concept) provide also a helpful bridge between the practice and theory of managing intangible assets.
I strongly recommend this book if you want to have a better understanding of the comprehensive role and implications of a company's intangible assets. It is also a helpful resource for students and professionals in the areas of strategic management, financial performance management and strategic accounting. It will challenge and help you to discover new ways to create business value.
Average customer rating:
- Perfect Guide to TM Law for Lawyers, Students, & Businesses
- Legal Reference Guide
- An Essential Resource For Every Business
- A concise, no-frills, instructional guide
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Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset
Talcott J. Franklin
Manufacturer: Barricade Books
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Binding: Hardcover
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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
ASIN: 1569802572 |
Book Description
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.
Customer Reviews:
Perfect Guide to TM Law for Lawyers, Students, & Businesses.......2004-07-28
Mr. Franklin's book provides a wonderful guide to Trademark law that is appropriate for attorneys, students, and businesses alike. As an attorney, I found the book insightful. As a teacher, I found the tone of the book appropriate for my students. It is easy to read, straightforward, and enlightening. I recommend this book to any business owner who is seeking to learn more about Trademark law and protect their brand.
Legal Reference Guide.......2004-02-04
This book could be useful to the right reader. The emphasis is legal/trademark. It's a mini-text heavy on tradmark basics, definitions and court decisions. Franklin provides guidance on topics like trademark process and the differences between a copyright, trademark, etc.. Ir addresses the legal aspects of how to keep your trademark from becoming a generic word as was the fate of Xerox (we all should have such problems.) The book would probably be a good intro/reference for law students or paralegals but as a marketing mgr for a small company it wasn't what I was looking for.
An Essential Resource For Every Business.......2003-12-09
Mr. Franklin's book is an essential resource for every lawyer and business executive. Mr. Franklin attempts to use every day language to describe the complex legal issues involved in protecting a busdiness's trademark and succeeds masterfully. The book is clear, concise and comprehensive. If your business has trademark or trade name worth protecting, you need to read this book.
A concise, no-frills, instructional guide.......2003-11-06
Written by private practice lawyer Talcott J. Franklin, Protecting The Brand is a concise, no-frills, instructional guide to promoting, maintaining, protecting, and utilizing trademarks while insuring and safeguarding that brand name and its consequent recognition value in the highly competitive market place. Individual chapters cogently address the general use of brands, brand strategy, trademark enforcement, brand standards, risks and benefits of licensing, and more. Protecting The Brand is very highly recommended reading -- especially for anyone with an intellectual or product-based concept to protect.
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Intellectual Property: Valuation, Exploitation and Infringement Damages, 2007 Cumulative Supplement (Valuation of Intellectual Property and Intangible Assets Cumulative Supplement)
Gordon V. Smith , and
Russell L. Parr
Manufacturer: Wiley
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Intellectual Property: Valuation, Exploitation, and Infringement Damages
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Financial Valuation: Applications and Models (Wiley Finance)
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Valuation and Pricing of Technology-Based Intellectual Property
ASIN: 0471797278 |
Book Description
The 2007 Cumulative Supplement contains the following new chapters:
- Chapter 1A: Intellectual Property Landscape
- Chapter 12B: Risk-Adjusted Cash Flows
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The Management of Intangibles: The Organisations Most Valuable Assets (Routledge Advances in Management & Business Studies)
A. Bounfour
Manufacturer: Routledge
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Binding: Library Binding
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ASIN: 0415224934 |
Book Description
The subject of intangibles and knowledge management is becoming increasingly more significant, particularly in the realms of finance, marketing and strategy. This comprehensive text provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the marketplace.
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Valuation of Intangible Assets in Global Operations:
Manufacturer: Quorum Books
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Valuing Intangible Assets
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Fundamentals of Intellectual Property Valuation: A Primer for Identifying and Determining Value
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Valuation and Pricing of Technology-Based Intellectual Property
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The Handbook of Business Valuation and Intellectual Property Analysis
ASIN: 1567204120 |
Book Description
The valuation of intangible assets has become a central issue in the practice of management. When companies undertake alliances or licensing agreements, effect mergers, sell or purchase brands, or evaluate R&D projects, a key issue is how each party puts a financial value on the intangible contribution. Valuations also have a tax implication, particularly in transnational operations. The contributors, including academics from five nations and expert practitioners from leading accounting and consulting companies, cover intellectual property strategy of global firms, valuation of human capital, and valuation techniques for the transfer or sale of brands, licenses, and other intangible assets. In addition, the contributors address the special needs of the software and pharmaceutical sectors in separate chapters. This book includes tools, metrics, and models that are of interest to academics as well as global executives. Recommended for valuation experts, scholars, international tax specialists, executives (especially those involved in alliance negotiations, brand equity, mergers and acquisitions, divestitures, and intellectual property management), and officials in such supranational institutions as the EU, OECD, UNCTAD, WTO, IMF, and World Bank.
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Valuation of Intellectual Property and Intangible Assets
Gordon V. Smith , and
Russell L. Parr
Manufacturer: John Wiley & Sons Inc
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Intellectual Property: Valuation, Exploitation, and Infringement Damages
ASIN: 0471612006 |
Book Description
The 2003 Cumulative Supplement (0-471-25010-4) includes:
- A new chapter entitled Trademark Dilution- A Discussion of Damages and Valuation Theory
The supplement updates the core volume, Smith/Valuation of Intellectual Property and Intangible Assets, Third Edition (ISBN 0-471-36281-6).
Customer Reviews:
Wow!.......2003-09-30
I paid Amazon about $250.00 for this book six months ago and it is worth every penny. I am not a CPA so I can only read 30 - 40 pages at a time and then my head starts swimming.
However, I am a senior manager at a company whose value is almost 100% dependant on our intellectual property and intangible assets and this book has been my guide in setting policy. I take it with me on every plane flight (about every two weeks) and re-read a section.
Very accurate.......2000-08-15
Gordon V. Smith,and Russell L. Parr present in detail the theory and methodology associated with the identification, valuation, and economic analysis of intangible assets. The book provides the necessary skills, judgement, and knowledge to truly understand the entire process of intangible valuation.
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Valuation of Intellectual Property and Intangible Assets 1995 Supplement (A Wiley Medical Publication)
Gordon V. Smith , and
Russell L. Parr
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
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ASIN: 0471100153 |
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Valuation of Intellectual Property and Intangible Assets, 1993 Cumulative Supplement
Gordon V. Smith
Manufacturer: John Wiley & Sons Inc
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ASIN: 0471588474 |
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Valuation of Intellectual Property and Intangible Assets, 1997 Cumulative Supplement
Gordon V. Smith , and
Russell L. Parr
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
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ASIN: 0471167681 |
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Valuation of Intellectual Property and Intangible Assets, 2004 Cumulative Supplement (Valuation of Intellectual Property and Intangible Assets Cumulative Supplement)
Gordon V. Smith , and
Russell L. Parr
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback
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ASIN: 0471464694 |
Book Description
The 2004 Cumulative Supplement includes a new chapter entitled New Challenges for the Expert Witness. The chapter provides a discussion of the important Daubert and Kumho cases heard in the U.S. Supreme Court. Expert witnesses in the fields of valuation and economics may well be faced with challenges to the admissibility of their testimony, based on how well it measures up to the application of the "scientific method." Professionals will benefit from the juxtaposition of the Daubert principles and the traditional methods for developing valuation and damages opinions.
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Pharmaceutical Regulatory Documents: A Reference of Federal Documents Pertaining to Major Pharmaceutical, Medical Device, Sales, Manufacturing, Electronic ... Included, As An Aid to Compliance
Daniel Farb
Manufacturer: UniversityOfHealthCare
ProductGroup: Book
Binding: CD-ROM
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ASIN: 1594911002 |
Book Description
This indespensible reference CD enables you to have the most important pharmaceutical and medical device documents from the federal government available in one convenient CD ROM that installs onto your hard drive.
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Predicting Invasions of Nonindigenous Plants and Plant Pests
National Academy Press , and
National Research Council
Manufacturer: National Academy Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0309082641 |
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Predicting Invasions of Nonindigenous Plants and Plant Pests
National Academy Press National Research Council
Manufacturer: National Academies Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OSI7OY |
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Turbulence, Waves and Instabilities in the Solar Plasma (NATO Science Series II: Mathematics, Physics and Chemistry)
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback
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ASIN: 140201659X |
Book Description
Significant advances have been made recently in both the theoretical understanding and observation of small-scale turbulence in different layers of the Sun, and in the instabilities that give rise to them. The general development of solar physics, however, has led to such a degree of specialization as to hinder interaction between workers in the field. This book therefore presents studies of different layers and regions of the Sun, but from the same aspect, concentrating on the study of small-scale motions. The main emphasis is on the common theoretical roots of these phenomena, but the book also contains an extensive treatment of the observational aspects.
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Turbulence, Waves and Instabilities in the Solar Plasma
R. Erdelyi
Manufacturer: Springer-Verlag New York, LLC
ProductGroup: Book
Binding: Hardcover
ASIN: B000MUVWTQ |
Books:
- Interactive Accounting to Accompany Intermediate Accounting, Ninth Edition Version 1.0
- Intermediate Accounting Chapters 11-21: Working Papers
- Introduction to Management Accounting, Chap. 1-17 (13th Edition) (Charles T Horngren Series in Accounting)
- Investigacion de Operaciones: Aplicaciones y Algoritmos
- Investing in Eastern Europe: Capitalizing on Emerging Markets (Eiu)
- Lehrbuch der Finanzwissenschaft: Theil 2. Die Finanzverfassung Europas. Abtheilung 2. Die einzelnen Steuern und ihre Systeme
- Leverage Competencies: What Financial Executives Need to Lead
- Mergers and Acquisitions of Cpa Firms: A Guide to Practice Valuation
- More Than L.I.P. Service: A Lifetime Investing Plan
- Original Pronouncements 1999/2000 Accounting Standards As of June 1, 1999: Fasb Statements of Standards (Accounting Standards Original Pronouncements, Vol 1)
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