Book Description
Cookin' the Book$ is a humorous, yet enlightening tale of a corporate chef's wise advice to his son.
It tells readers how to discover the cookin' secrets of corporate accounting that can turn into financial disaster for them. It shows how to spot the tricks and how to avoid them--maybe even make our corporations and their leaders more ethical in the process.
The book is for anyone who owns stocks or mutual funds or has an IRA or retirement plan. Finances (and food) will never be the same after you digest this book.
Customer Reviews:
'...Here comes the choo choo'.......2003-12-07
This book attempts to combine a 'Rich Dad, Poor Dad' type storyline with cooking metaphors to explain accounting shenanigans. If an investor requires this sort of dumbed-down, story-book style to learn about the various methods companies employ to mislead investors, he would be better served letting a pro invest his money via a mutual fund. In order to analyze the financial statements of companies, it's necessary to read SEC filings which are aimed well above the fifth grade level where this book appears targeted. If an investor is not uncomfortable reading complex material, he would be better served by books from Charles Mulford or Howard Schilit.
Stretching a metaphor.......2003-06-30
Financial writer Don Silver has penned a kind of Socratic dialogue (fictional, of course) about how accountants cook the books to make corporations seem more successful than they really are. Instead of writing a text for Accounting Fraud 101 (which he could do very well), Silver imagines that he is walking the beach with his dad who is both a gourmet chef and an expert on corporate financials. Basically the dad talks "cookin' the books" and the son listens and asks questions. The son, who is eighteen-years-old, is about to go away to college. Dad thinks it's time he learned to protect himself from investing in the wrong companies.
While I think Silver's advice is timely and clearly expressed, I think the metaphor wears a little thin after awhile. I also think a more appropriate occasion for the old dad to wax Socratic on accounting tricks and fraud would be when the son is thinking of investing. Maybe have the wise old dad visit the son on his thirty-third birthday as he's reallocating his portfolio and wants to know how to separate the Enrons from the Exxon-Mobils. Or better yet maybe the son ought to come home after a couple of years in college after taking a particularly vivid course in accounting and advise the dad on how to protect HIS retirement nest egg from rapacious portfolio managers and brokers who wouldn't know a bottom line from a line-up.
Or better yet, just write the advice out straight.
The problem with the method chosen by Silver is its artificiality. For centuries writers have tried to emulate Plato by arguing a philosophic point through an imaginary dialogue. The idea is to make the wisdom dispensed as easy to take as Jell-O sliding down. It looks easy to do but actually it's an extremely difficult art to master mainly because to write veracious dialogue one has to have the skills of a playwright, and to argue effectively for both sides, one has to know and believe to one's core the arguments of both sides. Usually what happens is the dialogue is artificial (as it is in Silver's book) and the argument one-side. Here Silver has the son becoming enlightened as he asks questions that the dad easily answers. More realism would have the son trying to trip up the dad or contradict him or get him to change the subject or to complain, "Dad, you've told me that a hundred times." Maybe they could have a true philosophical diagreement about how to evaluate risk or whether executives should be jailed for accounting fraud.
Silver's book is 176 pages and reads fast, mainly because a lot of the text is there just to lend veracity and color to the imaginary dialogue, and also because there's a lot of air on every page. Reduce the text to its essentials and the book would make a nice chapter in a larger tome.
On the positive side the book is very well and attractively presented, well-edited and proofread and might be just the ticket to send to somebody wanting an introduction to fundamental analysis or someone just wanting to know how to read a corporation's financial statement. The book works very well as an introduction to corporate accounting for investors. It's a shame that Silver tried to fancy up his "menual" (yes, that's quote, unquote) when all he's done is dilute the soup.
A Gem.......2003-03-17
Don Silver has cooked up a little gem. I plan to give copies to recently hired auditors charged with finding where deadbeat companies have hidden the money.
Written at about the level of the Sunday funnies, a couple of hours with Cookin' the Book$ will give you the basics of Enron and WorldCom style techniques.
Sections include a Brief History of Cookin', Four Corporate Recipes for Cookin' the Books, 10 Ways Corporations Cook Revenues, 10 Ways Corporations Cook Expenses and A Financial Self-Defense 'Menual.' Chapters are a bite sized 2-5 pages.
Silver's storyline for this work of fiction is a corporate chef''s gift of advice to his son. I'll have to admit, I was initially turned off by a presentation that seemed too basic to even skim. However, I soon found myself reading every page and picking up bits of spoon fed knowledge with no effort. With Silver's examples, I can now explain the fundamental techniques of modern corporate fraud to novices.
A Gem.......2003-03-17
Don Silver has cooked up a little gem. I plan to give copies to recently hired auditors charged with finding where deadbeat companies have hidden the money. Written at about the level of the Sunday funnies, a couple of hours with Cookin' the Book$ will give you the basics of Enron and WordCom style techniques.
Sections include a Brief History of Cookin', Four Copoprate Recipes for Cookin' the Books, 10 Ways Corporations Cook Revenues, Ways Corporations Cook Expenses and A Financial Defense 'Menual.' Chapters are a bite sized 2-5 pages.
Silver's storeyline for this work of fiction is a corporate chef''s gift of advice to his son. I'll have to admit, I was initially turned off by a presentation that seemed too basic to even skim. However, I soon found myself reading every page and picking up bits of spoonfed knowledge with no effort. With Silver's examples, I can now explain the fundamental techniques of modern corporate fraud to novices.
A recommended corporate guide to accounting fraud.......2003-03-06
Cookin' the Book$: Say Pasta la Vista to Corporate Accounting Tricks and Fraud by Don Silver is an invaluable and very strongly recommended corporate guide to accounting fraud which takes the form of an advice guide on how to spot and avoid typical fraud secrets in corporate accounting. This primer on deceptive accounting practices will prove an easy read, and an important eye-opener for many, with its specific examples and insights.
Average customer rating:
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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game
Indrajit Sinha , and
Thomas Foscht
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
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ASIN: 0230507549
Release Date: 2007-01-23 |
Book Description
DISCLAIMER- This book is not about engaging in the blame-and-praise game for the so-called winners and losers of the current business environment.
Something deeper and more substantial is afoot in business today, which is changing the familiar management script. The tables have been turned on the fortunes of many long-established firms. The authors believe that a majority of the firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned on its head. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalization and the Internet the consumer is behaving in a radically different way and is no longer susceptible to the timeworn ploys of push marketing. The present times call for a new game - one that strays from the prescriptions that traditional marketing theory holds dear, indeed that sometimes works in a way that is counter to it (what the authors call "anti-marketing") and that lays focus on network-building and "pulling the customer" above all else. Many experienced hands in corporate boardrooms are oblivious to these shifting sands and evolving trends, and are paying the price as a result. This book, supplementing ideas and insights with numerous engaging and topical anecdotes, will show you how to understand and connect with this change.
Average customer rating:
- Reverse Marketing: Purchasing's Greatest Strategy
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Reverse Marketing
Michiel L. Leenders , and
David L. Blenkhorn
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover
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Management
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General
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Purchasing & Buying
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ASIN: 0029183812 |
Book Description
Pressured to meet the demands of global competition, today's buyers and sellers must utilize effective strategies to produce quality products while containing costs. On the cutting edge of supply technology is the innovative strategy known as "reverse marketing." This breakthrough strategy reverses the traditional supplier-buyer relationship in that the buyer aggressively and selectively seeks a long-term relationship with a few key suppliers to maximize quality and minimize costs. Using reverse marketing, buyers can create "good, better, and exceptional suppliers" over time, Michiel R. Leenders and David L. Blenkhorn explain.
In this thoroughly researched book these internationally recognized experts show purchasers and sellers how they can make this groundbreaking program work to maximize profits and accountability. Addressed, too, are industrial marketers -- all who must pay close attention to Leenders' and Blenkhorn's message and its implications for the future of marketing itself.
Reverse Marketing demands a different perspective on the role of supply and how it should be managed. When it is considered the mirror image of marketing and afforded top management attention, the supply area can have a substantial bottom-line impact with savings in the five to thirty percent range. Translated into profits, a five percent savings in supply dollars may increase profits between thirty and fifty percent. Leenders and Blenkhorn document the innovative efforts of major U.S. and foreign firms in both the public and private sector which have tested the reverse marketing concept and found that it is essential for quality control, MRP, JIT, global demands, and keeping the competitive edge.
Using their breakthrough eleven-phase plan, organizations in a variety of industries can put reverse marketing strategies to work for them. Detailing every stage of the process, the authors take managers and purchasing personnel from matching purchaser objectives with supply capabilities to assessing savings, negotiating a cost-effective agreement, and troubleshooting after an equitable contract is set in place. Dozens of in-depth case histories show how reverse marketing operates in diverse manufacturing areas, service industries, and non-profit organizations. In addition, Leenders and Blenkhorn illustrate important decision-making factors such as: when to consider using a small or large supplier; how to turn social, environmental and political mandates -- minority contracts -- into a profitable advantage; and how to take new technological needs to the right supplier for the best deal, best service, and highest quality products.
A special focus on the Japanese model for reverse marketing provides a perspective on the longer-term effects of this strategy -- and its exciting potential. Clearly an area that should attract top management interest because of its high payoffs from relatively low investment, reverse marketing is an idea whose time has come: the imaginative approach of tomorrow, as put into practice by innovative corporations today.
Customer Reviews:
Reverse Marketing: Purchasing's Greatest Strategy.......1998-11-05
This book is a timeless classic. It describes a simple, 12-point method for Purchasing to organize, present and negotiate a strategic proposal to your SUPPLIERS. This is just backwards compared to common business practice; but it is very innovative and is well founded in common sense. Leenders and Blenkhorn, professors from Portland State University (at the time), offer several good case studies from firms who have used this methodology. It is applicable to firms in all businesses. This methodology should be taught to all senior executives of manufacturing and distribution businesses in North America. If that was so, we would have excellent supplier relations and fewer suppliers to deal with. We could also control our materials costs a lot better than today. A good read. Give it a shot. It will pay for itself many times over.
Average customer rating:
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DEFENDANTS AGREE TO STOP PUBLISHING CYBER PATROL SOURCE CODE IN VIOLATION OF COPYRIGHT LAW.(Company Business and Marketing): An article from: Software Industry Report
Manufacturer: Millin Publishing, Inc.
ProductGroup: Book
Binding: Digital
General
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Web Development
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| Content Management
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| Programming
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Culture
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ASIN: B0008GYSB8
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Software Industry Report, published by Millin Publishing, Inc. on April 3, 2000. The length of the article is 818 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: DEFENDANTS AGREE TO STOP PUBLISHING CYBER PATROL SOURCE CODE IN VIOLATION OF COPYRIGHT LAW.(Company Business and Marketing)
Publication:
Software Industry Report (Newsletter)
Date: April 3, 2000
Publisher: Millin Publishing, Inc.
Volume: 32
Issue: 7
Page: 2
Distributed by Thomson Gale
Book Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
A recent survey in the automobile aftermarket industry examines reverse logistics practices. The research focuses on two key issues: 1) the influence of program design characteristics, i.e., formalization, returns policy restrictiveness, and innovation, on program performance and 2) the differential influence of making versus buying reverse logistics program software. The results provide guidelines for managerial decisions relating to reverse logistics.
Book Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The ability to manage returns has become a critical success factor for many firms. Liberal returns policies are encouraging large volumes of returns, and reverse logistics programs are being used to recover returned assets that would otherwise be lost. However, lack of formal policy may inhibit reverse logistics effectiveness. This research examines the relationships between formalization, liberal policies, and related capabilities and overall effectiveness of reverse logistics programs for a sample of firms in the automobile aftermarket parts industry.
Book Description
This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on May 3, 2004. The length of the article is 805 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Judge reverses Tyson verdict.(Inside Business)
Author: Lance Turner
Publication:
Arkansas Business (Magazine/Journal)
Date: May 3, 2004
Publisher: Journal Publishing, Inc.
Volume: 21
Issue: 18
Page: 10(1)
Distributed by Thomson Gale
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Kaypro tries mail order to reverse sales slump.: An article from: San Diego Business Journal
Susan C. Schena
Manufacturer: CBJ, L.P.
ProductGroup: Book
Binding: Digital
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Management
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ASIN: B0008MG9N2
Release Date: 2005-07-28 |
Book Description
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on November 27, 1989. The length of the article is 893 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Kaypro tries mail order to reverse sales slump.
Author: Susan C. Schena
Publication:
San Diego Business Journal (Magazine/Journal)
Date: November 27, 1989
Publisher: CBJ, L.P.
Volume: v10
Issue: n17
Page: p3(1)
Distributed by Thomson Gale
Book Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
In response to real and perceived abuse by market makers, buyers, and sellers, some industry trade groups representing suppliers have developed voluntary codes of conduct, white papers, and other forms of guidance for online reverse auction participants. The intent of these guidelines is to improve both the reverse auction process and relationships between buyers and sellers. This paper examines the rationale for creating guidelines and codes of conduct, and examines their efficacy in regulating reverse auctions to achieve improved outcomes for market makers, buyers, and sellers. Data from primary and related secondary sources indicate that industry-specific codes of conduct and guidelines have not had a favorable impact.
Book Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Reverse auctions in logistics and procurement have grown dramatically since the advent of widespread Internet usage in the late 1990s. A literature review indicates that scholars and practitioners are reaching a consensus around a trade-off between the value and benefits of gaining lower prices versus losing long-term relationships with suppliers. Yet at the same time, a quiet evolution has come about in the economics and management literature, opening the way for new, more relationship-friendly auction designs. Based on this new work, a series of guidelines and principles are developed which describe how managers may collect the economic pricing advantage of reverse auctions-yet retain the long-term benefits of relationship marketing.
Average customer rating:
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Reverse Product Placement in Virtual Worlds
David Edery
Manufacturer: Harvard Business Review
ProductGroup: Book
Binding: Digital
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ASIN: B000L4241I
Release Date: 2007-09-22 |
Book Description
Retailers are starting to place real products in virtual worlds. It's just a matter of time before virtual products make the leap into the real world.
Average customer rating:
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Love and Law in Europe
Manufacturer: Brookfield (VT)
ProductGroup: Book
Binding: Hardcover
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ASIN: 1855219948 |
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The Marriage of Roman Soldiers (13 B.C.-A.D. 235): Law and Family in the Imperial Army (Columbia Studies in the Classical Tradition)
Sara Elise Phang
Manufacturer: Brill Academic Publishers
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Binding: Hardcover
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ASIN: 9004121552 |
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From the USA with love: sharing home-grown hormones, GMOs, and clones with a reluctant Europe.: An article from: Environmental Law
Cinnamon Carlarne
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
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ASIN: B000S6JFSE
Release Date: 2007-07-21 |
Book Description
This digital document is an article from Environmental Law, published by Thomson Gale on March 22, 2007. The length of the article is 18611 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: This Article examines the beef hormones, GMOs, and cloned foods debates, focusing on whether cloned foods will incite American political and ethical debate or slide by without notice until the United States and the EU once again clash heads in the WTO. The Article concludes that the United States citizenry will likely continue to be, by and large, indifferent to food safety questions, but that the cloning debate will begin to turn the tide towards incorporating more public participation and scientific precaution into the U.S. regulatory decision-making process. Further, the Article finds that the stakes are too high and the human and environmental impacts too indefinite to allow global decision making on these issues to come down to the dialogue of a handful of developed nations, i.e., the United States and the EU, and the rules of an international organization, i.e., the WTO, that is monumental in task and influence but limited in scope and capacity.
Citation Details
Title: From the USA with love: sharing home-grown hormones, GMOs, and clones with a reluctant Europe.
Author: Cinnamon Carlarne
Publication:
Environmental Law (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Volume: 37
Issue: 2
Page: 301(37)
Distributed by Thomson Gale
Average customer rating:
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Global Dust Bowl: Can We Stop the Destruction of the Land Before It's Too Late?
C. Dean Freudenbergr
Manufacturer: Augsburg Fortress Pub
ProductGroup: Book
Binding: Paperback
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ASIN: 0806624485 |
Books:
- Corporate Secretary's Answer Book
- Cost-Effectiveness Analysis: Methods and Applications (1-Off)
- Credit Risk Modeling: Design and Application
- Critical Concerns in Transfer Pricing and Practice
- Currency Derivatives: Pricing Theory, Exotic Options, and Hedging Applications (Wiley Series in Financial Engineering)
- Deadly Art Puzzle: Accounting for Murder
- Dynamic and Stochastic Efficiency Analysis: Economics of Data Envelopment Analysis
- Estadistica Para Administracion y Economia (SPANISH TRANSLATION OF STATISTICS FOR BUSINESS AND ECONOMICS, 7E/(0-538-87593-3)
- Ethical Issues in Business: A Philosophical Approach (7th Edition)
- Financial Accounting Theory, Third Edition
Books Index
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- Century 21 Accounting 1st Year Course
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- East African Wildlife Insight Guide: Safari Special
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Accounting: Concepts and Applications (Concepts & Applications)
Death on Demand
Management and Organizational Behavior: An Integrated Perspective
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