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The Reality Effect: Film Culture and the Graphic Imperative
Joel Black
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
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ASIN: 0415937213 |
Book Description
It used to be only movies were on film; now the whole world is. The most intimate and most banal moments of our lives are constantly recorded for public consumption. In The Reality Effect, Joel Black argues that the desire to make visible every aspect of our lives is an impulse derived from cinema- one that has made life both more graphic and less "real." He approaches film as a documentary medium that has obscured-if not obliterated- the line between reality and fiction. To illustrate this effect, Black traces the uncanny interplay between movies and real-life events through a series of comparative analyses-from Lolita and the murder of JonBenét Ramsey to Wag the Dog and the Clinton scandal to Crash and Princess Diana's violent death.
Book Description
Required reading for anyone interested in how style and the power of image dominate every aspect of our lives. A special millennium edition of the 1988 classic with a compelling new forward by the author.
When All Consuming Images first appeared ten years ago, it quickly established itself as a classic in the field of American visual culture, with its textured historical analysis and lucid discussion of the power of style in contemporary society. All Consuming Images has profoundly influenced the fields of art, architecture, and graphic design, insightfully exploring how a sensibility for style has shaped the consumerist culture in which we live.
In his new introduction, Ewen scrutinizes the social thought that brought the image to prominence as a primary tool of public address, and presents revealing new autobiographical testimonies which illuminate the problematic place that images occupy in young peoples sense of themselves and their world.
Customer Reviews:
Derivative.......2007-06-15
The writing here may be interesting, but the theory is old--still correct, but old. If you want to read theories of simulation, start with Karl Marx on commodity fetishism, then go to Adorno and Horkheimer's "The Culture Industry," Jean Baudrillard's "The Precession of Simulacra," and Marshall McLuhan, especially _Understanding Media_. The idea that media and images have become the real, that life not only imitates art but is art--and really bad, commercial, ethically vapid art at that--is the foundational insight of postmodern theory.
Four and a half -- Groundbreaking Examination of Consumer Culture.......2006-05-16
This book is eye-opening and will cause you to question the extent to which your needs are manipulated by advertising and transformed into desires. Pretty dense research and dissection of the power of visual images to create and sustain a market economy.
A perfect complement to the BBC documentary series by Adam Curtis, A Century of the Self.
Confusing, very intellectual.......2001-12-19
When I first read this book, I was 18, a freshman in college. I had spent the entirety of my existence under the fishbowl of advertising. Although I had seen styles come and go, I really didn't understand enough to truly fathom what Ewen was saying.
This, I think is Ewens's primary weakness. He comes off as attacking something that most people don't really see as existing. Fashion and style are too easily made straw men. Especially important is that fashion and style are usually under some sort of attack, either for using sex to interest people, for promoting an unrealistic standard of beauty, or even as the ultimate cause of violence and poverty when people murder others for their shoes or their coats.
It is far too easy to mistake Ewen's attack on style as an attack on having aesthetic values at all. His use of fascist and proto-fascist sources as examples of the evil of style also weakens his work, as it looks like he is trying to create a "slippery slope" argument between Vogue and Mien Kampf.
Ultimately, I would say the book is worth reading, but only if one is looking for a way to better express what one already feels. If you are looking for something that will change minds, this is not the book.
A weapon you can use for your own advantage........2001-06-05
This book is a powerful tool. It is eye-opening and thought-provoking. While giving you some insight and a point of view to look around you with a better focus, it lets you better know yourself.
The author examines the power of the image in our society, showing how, with the birth of photography, the image of an object became more important than the object itself. Ewen reminds us how style, images and propaganda affect our lives, by making people dissatisfied with the things they have (houses, cars, razors, sweatshirts), still good and useful and efficient, but lacking in the newest touch -- to make you buy what you don't need.
There are a few ads discussed, so you can learn how to analyze ads on your own.
You'll find how appearances work, so you can get rid of them.
Use your critical thought and read this book with a grain of salt. As an example, the author - to make his point - quotes Karl Marx three times. While Marx, the father of Communism, certainly influenced the lives (and especially the deaths) of millions of people, much research shows that he deliberately collected false data to write his book...
Also (see pages 186-187) the author somewhat condems the spread and use of computers and machines. I just don't agree, here. The advent of computer, for example, made my job as a pharmacist much easier. And I have to thank the Internet and the computing power of machines if I can run my publishing house and if I'm able to get in touch with people around the world who share my interests.
Please remember that this book is a history of the role of image and style in western societies - especially the USA one - and that the author is a Professor: in my opinion, a few chapters are not much interesting, because they don't give the reader information he can use.
I usually underline the books' parts I find more interesting, and I write down in a separate sheet the page number where the underlining occurred and why I did it. This is one of my most underlined books!
A few quotations from the book follow. I think they shed light on its value.
"Every element of politicians' public lives, every utterance, every countenance, every policy statement, every carefully chosen background setting is routinely passed through the image mill. Focus groups are staged, public perceptions painstakingly monitored, chiefly for the purpose of generating what one knowing "New York Times" reporter has termed "more potent propaganda."".
"Crowds have always undergone the influence of illusions. Whoever can supply them with illusions is easily their master."
"To (...) modern architects of persuasion, independent public deliberation was something to be avoided at all cost. In its apparent capacity to advance a worldview in a bedazzling moment, and to stun the public mind into submission, the image was conceived to be an effective antidote to critical thought."
"In a highly mobile society, where first impressions are important and where selling oneself is the most cultivated "skill", the construction of appearances becomes more and more imperative. If style offers a representation of self defined by surfaces and commodities, the media by which style is transmitted tend to reinforce this outlook in intimate detail. They continually offer us visible guideposts, reference points to draw upon, against which to measure ourselves."
"As style becomes information, information becomes style. Nowhere is this trend more evident than in television news. "Newsroom" sets are styled to create the look of a command center, to offer an imagistic sense of being "plugged-in" to what is happening, to convey authority. Television journalists are selected and cultivated for their looks, their screen presence. From an authoritative, medium-shot vantage point, sitting behind a formidable desk, the anchorperson is constructed to transmit an appearance of incorruptibility, and of omniscience. On occasion, the camera moves in for a close-up, to impress a connotation of gravity upon a story, to show the audience that this newsperson "cares". From opening logo to sign-off, all information, all stories are filtered through a veil of appearances."
Dry.......2001-03-12
Ewen's research may have been extensive, but this doesn't make up for the fact that this book reads like he had to put in a SAT word every five lines just to prove that he can "write." Don't get me wrong, I've heard him speak, and his speech is not what this book is: dry, intellectual boredom.
Book Description
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.
By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism -- with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans.
Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Customer Reviews:
Who sez it's good???.......2005-11-26
I know this isn't really fair, not having read the book, but...
I thought this sounded like an interesting read and thought about buying it, but...
Looking at the picture of the cover of the book, I saw that the review praising it, quoted on the cover, was from "the nation".
If a book on American history is praised by the commie hinds and stalinist relics, patsies and apologists of that sniveling rag, it can't be any good. A book, like a man, can be judged by its friends.
I passed.
Very Thorough.......2005-08-01
Gary Cross has written an amazingly insightful book, he literally introduces a new player onto the world power scene. American culture seems to be determined to present two diametrically opposed alternatives to describe the world...you are either capitalist or communist, a hippie or yuppie, liberal or conservative, etc. Mr. Cross has presented an alternative view of recent history and amazingly it cuts across all other paradigm categories in unintuitive and powerful ways. This doesn't mean that communists or hippies don't exist, but I believe that if you want to understand the 20th century, you need to understand what Mr. Cross is saying. Also amazing, there appears to be no opposing force to consumerism; it stands alone in the world today (at least the industrial and post-industrial parts).
It could be that consumerism does not best describe the forces controlling us today, but to me it looks like a more accurate description than all others I have heard. This is not an easy book to read, a few chapters are a little tough to labor through but the rest show the author's passion and insight into this topic. As an additional note, this book is amazingly well referenced.
Consumerism Hurts.......2002-11-27
Anybody who thinks we do not live in a consumer society has either slept for the past fifty years or has something wrong with their heads. What many people do not realize is how ingratiating consumerism is, how it worms its invidious head into every facet of our existence. It is getting to the point where it seems we exist solely as receptacles for useless products. This is where Gary Cross's book, "An All-Consuming Century" comes into the picture. This is a truly eye-opening book, full of deep insights into this sickness currently ailing our society.
Cross's most cogent claim is that consumerism is the "ideology" that toppled all the other -isms of the 20th century. At the dawn of the new millennium, consumerism alone stands on the corpses of fascism, socialism, and communism. Even capitalism (or democracy, whichever you prefer) stumbles in the face of consumerism. It makes no difference which system stands up to consumerism; they all topple in the face of this colossus.
Cross attempts to prove his point by showing how, time and time again, consumerism always rises above adversity. In the early 20th century, America faced an enormous influx of immigrants from dozens of countries, all of them speaking dozens of different languages. No problem, as consumerism acted as an integrating system bringing all these people together. There may be a Yiddish speaker, a Frenchman, and a Pole in the same room without any recourse for conversation, but all three of them recognize that bottle of Coke sitting on the table. Cross argues that consumerism allowed disparate people to overcome linguistic, cultural, and class issues while making them Americans. Going even further, consumerism allowed people to define themselves in terms of products.
The Great Depression and World War II certainly offered a stiff blow to consumerism and its proponents. Or did it? Not according to Cross, who argues that the expansion of credit buying, installment plans, and advertising allowed consumerism to not only survive, but to learn how to expand its reach in lean times. World War II, which followed the Depression, also served to bolster consumerism. The use of rationing coupons contributed to a national sense of delayed gratification. Once the war was won, people would once again indulge in the sweet fruits of shopping. Moreover, the primary role of government began to move towards the promotion of consumerism by claiming that a multitude of goods were an important sign of the triumph of democracy and capitalism.
Even the 1960's counterculture movement, with its rabid mania for anti-consumerism, quickly became co-opted by consumerism. The Hippy lifestyle was a marketable commodity, as was the protest music culture. Those who promoted an individual lifestyle quickly discovered consumerism adjusting its herd marketing of the 1950's to the individual's taste. Niche marketing began appearing everywhere, as did products designed for individual use. In the 1950's, families used their products together, as a group. From the 1960's onward, Junior might watch TV in his room while sister Sally listened to records in her room on her brand new record player. Following this to its logical conclusion, the personal computer and Internet is the acme of this movement towards individual consumption. The implications of this type of consumerism should be clear to everyone: less participation in politics, less volunteering, and less activity within society.
According to Cross, consumerism rolls roughshod over every attempt to bring sanity to our buy crazy culture. Moral, intellectual, economic, and sociological arguments all failed to put the brakes on consumerism. All these arguments (Cross calls them jeremiads) failed because consumerism appeals to humanity's basest element, desire. People in a land of plenty do not want to curb their appetites. When the Joneses down the street pick up the latest model, they want one too.
About the only problem I had with this book concerns the chapter on Reagan. I am certainly no Reaganite, but it is obvious Cross is a liberal. His arguments about Reagan opening markets wide open while opposing the moral consequences of doing so are convincing, but his tone towards republicans grates. Leave the bias at the door, Mr. Cross!
This is a brilliantly conceived book, required reading for those who think sitting in front of the television set for eight hours a day is a good thing. I would like to make this required reading for everyone in America, but I do not think most people would put down their DVD's, Gameboys, and celebrity magazines in order to read the book. That, I fear, is a loss for all of us.
he is my history prof.......2002-09-16
dude you should give me an a for buying your book it is great
Excellent history of consumerism; some disagreements.......2001-02-14
It is not easy for me to review this book about consumerism. The subject is far more complex than its critics admit. Mr. Cross's book underscores this point very well, though in the end I feel that he overstates this (see last paragraph).
I am an unabashed critic of consumerism, its banality, its lowest common denominator mentality, and yet as an American with sufficient funds I can certainly buy anything I want to, what little that is these days. I do feel grateful that I live in a society where there is such an abundance it is beyond belief. I sometimes wonder what the availability of the things I do want would be if the capitalist machine, which has created and sustained this overabundance of "things" and services, did not function so efficiently.
Far more importantly, I have seen and read about societies in which people do not even have enough to eat, where their basic psychological needs are not met. Such peoples are not in a position to philosophize about which is the best economic system, or what is the meaning and value of life. I have always felt some guilt about this in addition to gratitude.
Mr. Cross has written a book that very well documents the spectacular rise of consumerism in American in the 20th century. "The All-Consuming Century" is very scholarly yet is also quite accessible. The author brings out a number of penetrating points that I feel are worthy of consideration and discussion by anyone who is interested and concerned about consumerism. For example, he claims that consumerism has been a powerful force for democratization, "creating social solidarities," allowing for participation by widely different groups of people, thus facilitating in a way different kinds of unities.
The author shows many contradictions with consumerism, which is why the topic is so complex. To give several examples, consumer goods have excused people from the pain and "humiliation" of exposing who they really are publicly because they can simply buy their way into communities of like-minded consumers. Yet at the same time they perhaps avoid realizing *who* they really are! Consumerism has at once provided the opportunity for people to express their individuality and gain privacy in homes with their own possessions, yet at the same time media (TV and movies) have actually atomized people. Automobiles certainly have provided tremendous freedom, yet the experience itself is essentially limited and homogenized. Perhaps the standardization of experience was true when cars were first mass produced, and not so much today.
While I did enjoy the thorough history of 20th century consumerism I did find the details to be very excessive: the chapter "Promises of More" was particularly uninteresting for me because it seemed to be nothing more than the details of consumerism with little analysis. I did find it surprising that even during the depression consumerism did not diminish nearly as much as I would have expected, which certainly brings home the point that people want things, rewards for their hard work, and they do identify with their possessions.
My favorite two chapters of the book were the final two. The first covers the period when capitalism really moved into high gear from 1980-2000, where the author makes the very cogent point that the Reagan Right criticized the lack of values and morality in society, while at the same time opened up markets to the maximum, practically w/o restraint, and saw no conflict! The final chapter is a very good summary of the book with some advice on how we can perhaps moderate consumerism. which the author feels is unsustainable in the long term. The author states that it is not an easy matter to constrain consumerism because it operates so efficiently, because people want goods, and because there is no mass phenomena that can successfully challenge this "machine." He does call for a balance, but I felt that it was a shame that he waited until the second-to-last page to state this magic word, balance! For in my view there is no solution to gross consumerism except for 1) an economic collapse, or 2) finding a balance between consuming and enjoying non-material things.
Who is define the balance between consuming and not consuming is clearly a personal matter, and that is why I feel that each of us has to decide for ourselves, rather than assuming that some societal program will come about to provide the answers. Most institutions are in complete disrepute these days, and perhaps rightfully so. Also, unfortunately the author barely mentions that Americans especially are almost totally co-opted by the hegemony of corporations's endless greed for profits, which has created a system where few get more than a week or two of vacation, and thus have little time to express
themselves any other way than through what they consume. I felt that his comments about the failure of the "jeremiad" against consumerism by such authors as Vance Packard (whose "old" books are not dated) were incorrect. These authors accurately pointed out the simple truth that long ago powerful interests created a "totalitarianism" of materialism, and their books still ring largely true in my opinion.
Book Description
This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 2001. The length of the article is 678 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: An All-Consuming Century: Why Commercialism Won in Modern America.
Author: Deana Grobe
Publication:
Journal of Consumer Affairs (Refereed)
Date: December 22, 2001
Publisher: American Council on Consumer Interests
Volume: 35
Issue: 2
Page: 394(2)
Article Type: Book Review
Distributed by Thomson Gale
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- CUBA.....My little treasure, in this book.
- Viva Lechthaler
- Great photographic service, poor contents!
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Rum Drinks and Havanas: Cuba Classics
Ernst Lechthaler , and
August F. Winkler
Manufacturer: Abbeville Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0789205270 |
Book Description
This celebration of all things Cuban--cigars, bars, rum drinks and music--will delight recent visitors to Cuba and armchair travelers alike.
The almost mythical lure of Cuba has charmed an abundance of tourists and famous visitors like Ernest Hemingway, who drank daiquiris at the now-famous Floridita bar. Rum Drinks & Havanas depicts the legendary Cuban bars and delicious daiquiris and mojitos that were created in them. Not only does it share the differences between various brands of rum, how rum is made, and the affects of aging, but it details recipes for over thirty traditional and inimitable drinks, including the Cuba Libre, a melange of daiquiris, and the Havana Special. Several recipes are variations based on the Floridita's famous patron or its bartender-Papa Hemingway Daiquiri and Daiquiri Don Rolando, amongthem.
This book tells the tale of the unequaled Havana cigar-Cohibas and Montecristos-and it describes the secrets of growing tobacco and rolling cigars. It divulges how to buy and consume them in a discriminating way, and it details the differences between them. Mark Twain believed in a good cigar when he said, "If they don't allow cigar smoking inheaven, I don't want to go there."
Cuba is also known for its bustling city life and carnivals-a celebration of the moment. Enjoy the mythical allure of Cuba with this charming book depicting all aspects of thisCaribbean island and inviting you to share in its drinks, cigars, and music.
Other Details:99 illustrations, 50 in full color96 pages5 3/4 x 5 3/4"Published 1999
Customer Reviews:
CUBA.....My little treasure, in this book........2007-09-01
Rum Drinks & Havanas:.....Love everything about it...
Take it from this Cuban-American, it just a small taste of how we Cubans: Love, Smoke, Drink and Party!"
No one book can hold and tell the whole story of Cuba, but this little treasure gives you a taste of how
non-Cubans see us....with lots of Love.
Talk about a seller (PRO-SPIN), true to their word....I received the book has if I purchased it at a Major bookstore. New and hot off the shelf.
I'm especially grateful for the extra care, taken to protect the book while in transit by Pro-Spin...
USPS can really put a hurting on a package (standard shipping was used).
I did not receive a tracking number but talk about fast delivery from the order date August 26 and rec'd the book on Aug 30.
Viva Lechthaler.......2002-02-17
this book is full of authentic cuban cocktail recipes retrieved from the actual cuban bars that Ernst Lechthaler has actually been to. There is even a picture of him (lechthaler) working behind a cuban bar, and shaking Fidel Castros hand.
learn to make a mojito, the way they do it in Cuba. there is a photograph of one taken in the home of the mojito "El Bodeguita del medio'. the very place that Hemingway himself, sat and drank his mojito.
if you want to learn how to make cuban drinks, the cuban way, trust the word of the top german bartender who went to Cuba, and got them personally "Ernst Lechthaler".
A fantastic book, a must buy for all daiquiri, mojito, cuba libre drinkers. oh! thats me!!!
Great photographic service, poor contents!.......1998-12-23
Great outlook but rather disappointing from the Beverage technical point of view. The Barman should take some Cuban vacations!
Book Description
"The book makes a convincing case that battlefield techniques really do work in the business world."--Fortune
"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history." --Miami Herald
Customer Reviews:
business .......2007-07-11
This is one of the best 'military & business" books to come out in years.
In a highly readable yet intelligent writing style, the authors explain how preparation, planning, execution AND a lack of ego all combine to build an organization as small as a rifle team to a billion-dollar multinational.
With examples taken from both the military and business worlds, this book gives everyone from newbie managers to punk MBA types a clue how to succeed in the real world. Highly reccommended !
A Winning Strategy For Business.......2006-05-11
This book is an interesting and well written analysis of how to apply maneuver warfare to a commercial business. The authors prove their analysis by illustrating the similarities between military and competitive business environments.
First, this book is an easy read. It is approximately 181 pages long and broken into easily digested parts. Seven of the thirteen chapters focus exclusively on each of the principles of maneuver warfare. Generally speaking, all the chapters follow a similar format. The authors will make a point and follow it up with an example from military history. They then provide an example from the commercial world. Each of these examples is followed by a brief analysis of the principle in discussion. The reader is then given a general analysis that cuts across both the military and business examples. Finally, each chapter ends with a discussion of how the Marine Corps applies and/or views this principle. The advantage of this format is that the reader knows what to expect. The book finishes with a discussion on leadership, the glue that holds the maneuver warfare principles together.
There is nothing new in this book. All of these principles can be found in other management and leadership teaching aids. This book's true value is the clear, concise, and easy format in which it is written. The true standard for good writing is the ability to clearly convey a point to the reader. This book meets that standard. It has valuable lessons for managers in all organizations, be they military, civilian-government, commercial, or non-profit. Anyone in a leadership position would find their time well spent in reading this book.
Excellent practical concepts for any organisation.......2006-01-28
I had reservations about this book before reading it because I happen to agree with those who say that business and war are two very different things.
However, the author makes it clear at the start of this book that he knows business and war are different phenomena, but the principles he outlines are applicable to both arenas.
I believe he is absolutely correct and to be clear what is discussed in this book is exactly that, a set of principles or qualities that are sure to be an effective boost to anyone working in any number of competitive arenas.
I think Warfighting by the USMC is an excellent work - from where these principles are largely derived - and this book builds on those and essentially outlines how they can be transferred into civilian organisational life and business - even a very small business.
These principles are completely practically-based on real world experience - tried and tested more so than many theoretical systems that no-one has ever tried.
Well the USMC is nothing if not an effective organisation based not only on what works, but what brings about outstanding breakthrough results.
I also regard the principles outlined as being useful in other areas of life and very easy to carry in mind.
I also really enjoyed reading this book, the military and business examples used are inspirational.
My personal favourite is the story of a USMC Captain fighting against enemy forces in Vietnam using ingenuity and the principle of decentralised decision making to thwart an attack by 30,000 enemy and 200 tanks.
Don't you wish your staff could make an equivalent achievement in your business?
To my mind, this book is worth much more than many business books on the market.
It is not some macho testosterone-soaked work, it is not all about how great the USMC is, it is about what works.
Yes, business is not war, but the skills of resource management and competition do share strategic, operational and tactical similarities.
Well worth reading and applying to work.
Curious but Not Effective.......2005-12-02
Read this book and listened to a discussion from one of the authors. Most of the material is extremely offensive to any educated person. While the correlation between success and military campaigns is curious reading for military buffs - this material is largely non-applicable for a real business.
Excellent.......2005-06-18
A great introduction to the strategy tenets of the USMC. The authors do a splendid job of combining theory with practical examples. I especially liked their integration of tactics and execution.
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