Bernardo Bertolucci's Last tango in Paris;: The screenplay,
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    Bernardo Bertolucci's Last tango in Paris;: The screenplay,
    Bernardo Bertolucci
    Manufacturer: Delacorte Press
    ProductGroup: Book
    Binding: Hardcover

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    1. Last Tango In Paris Last Tango In Paris
    2. Last Tango in Paris Last Tango in Paris

    ASIN: 0440020417
    Last Tango In Paris
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      Last Tango In Paris
      Robert Alley
      Manufacturer: Dell, 1973
      ProductGroup: Book
      Binding: Paperback
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      1. Last Tango in Paris Last Tango in Paris

      ASIN: B000E6LHYI
      Last Tango in Paris (Bfi Modern Classics)
      Average customer rating: 3 out of 5 stars
      • Respectable study of once-notorious film.
      Last Tango in Paris (Bfi Modern Classics)
      David Thompson
      Manufacturer: British Film Institute
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0851705456

      Book Description

      "Last Tango left me depleted and exhausted. Some of the pain I was experiencing was my very own. Thereafter I decided to make my living in a way that was less devastating emotionally." Thus Marlon Brando recalled, in his autobiography, making Last Tango in Paris.
      Bernardo Bertolucci's graphic and harrowing account of sexual obsession, grief, psychic breakdown, and murder premiered in 1972 at the New York Film Festival. The print was escorted to the screening by armed guards. On the film's subsequent release in Italy, Bertolucci, Brando, co-star Maria Schneider, and producer Alberto Grimaldi were indicted on obscenity charges and found guilty. Controversy and censorship dogged the film, but it was a great commercial and critical success. Venerated New Yorker critic Pauline Kael called Last Tango "the most powerfully erotic movie ever made."
      David Thompson's fluent account of Last Tango in Paris details the conception, production, and fortunes of the film. Drawing on a new and extensive interview with Bertolucci, Thompson shows how the film crystallized Bertolucci's interest in art, literature, and psychoanalysis, and how it was realized through the consummate skills of cast and crew. Ending with a discussion of how important this film is for an understanding of Brando, Schneider, and Jean-Pierre Leaud, Thompson unravels the brilliance of Last Tango in Paris' depiction of human behavior and emotion.

      Customer Reviews:

      3 out of 5 stars Respectable study of once-notorious film........2002-03-08

      When 'Last Tango In Paris' was first shown at the New York Film Festival in 1972, an ecstatic Pauline Kael declared it a New Beginning, a seminal turning point in the history of cinema, as tradition-shattering and forward-looking in its implications for the medium as Stravinsky's 'The Rite Of Spring' was for music. This kind of hyperbole, together with the film's taboo-busting depictions of sexual relations, led to the film becoming an immediate, controversial legend. Now that 'Last Tango' has become a respectable art-house staple, we can now agree with Roger Ebert who sees 'Last Tango' as an End, the last major European movie to make an impact in America, one of the last dramas to deal honestly with with adult themes, the culmination of a radical cinephile lineage that would be absorbed and defused by the Movie Brats.

      David Thompson is not interested in charting this decline. His book is a straightforward account of the film's genesis, context, production and impact. The film arose from Bertolucci's sessions with a psychanalyist, which probably accounts not only for the film's visual motifs, but the confessional monologues that litter it. Bertolucci saw in 'Last Tango' a fusion - of American and European cinema; of formal mise-en-scene with verite and imporvisation, and Thompson sensitively draws out the film's tensions and contradictions. He discusses the film's visual influences (in particular, the paintings of Francis Bacon and the French films of the 1930s), and the contributions of significant crew members to the film's texture. His charting the story's development from Bertolucci's initial idea through financial considerations and crucial script changes and omissions to cuts made after the final premiere and the final release, not only shows us the adaptability and openness of Bertolucci's aesthetic, but also alerts us to the shifting nature of the film's meanings. His synopsis of the film itself, and analysis of key scenes, figures, techniques and the interaction of the two plots, is enlightening.

      The book concludes with essays on the three lead actors, Marlon Brando, Maria Schneider and Jean-Pierre Leaud. Those on Brando and Leaud in particular show how Bertolucci conflated the actors' iconic image (Hollywood; French New Wave), and their real-life histories with their roles, making the film both more intellectually detached and emotionally engaging. His chapter on Brando, on the personal traumas that fed into his characterisation, goes some way to illuminating the devastating power of his performance.

      Nevertheless, Thompson assumes that the reader knows 'Last Tango' is a classic, and so doesn't feel the need to defend it - his eliding the film's alleged misognyny is particularly troubling. Bertolucci says that he undertook psychoanalysis for artistic reasons as a way of stimulating and provoking himself and his actors in the search for those 'secret places' of the mind. It reminds me of the story about Dali who showed Freud a painting he thought revealed his unconscious: 'No, Salvador, that's a painting of what you consciously think is your unconscious'. Doesn't the same problem bedevil 'Last Tango'?
      The Batman Adventures, #13 (Comic Book): LAST TANGO IN PARIS, ACT ONE: OLD FLAME
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        The Batman Adventures, #13 (Comic Book): LAST TANGO IN PARIS, ACT ONE: OLD FLAME
        PUCKETT
        ProductGroup: Book
        Binding: Paperback

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        ASIN: B000RF0GD4
        Closeup Last Tango in Paris
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          Closeup Last Tango in Paris
          Kent E Carroll (Ed)
          Manufacturer: Grove Press
          ProductGroup: Book
          Binding: Mass Market Paperback
          ASIN: B000RT6G5M
          Closeup: Last Tango in Paris
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            Closeup: Last Tango in Paris
            Kent E. (Editor) Carroll
            Manufacturer: Grove Press, Inc.
            ProductGroup: Book
            Binding: Paperback

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            ASIN: B000FOTY8K
            CLOSEUP: LAST TANGO IN PARIS:
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              CLOSEUP: LAST TANGO IN PARIS:
              Carroll. Kent E.: (Editpr):
              Manufacturer: Grove Press/Evergreen Review Special
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000KE2MN4
              LAST TANGO IN PARIS
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                LAST TANGO IN PARIS

                ProductGroup: Book
                Binding: Paperback
                ASIN: B000ICII6S
                Last Tango in Paris
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                  Last Tango in Paris

                  Manufacturer: MGM/UA
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: 079280144X
                  Last Tango in Paris
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                    Last Tango in Paris
                    Robert Alley
                    Manufacturer: A Dell Book/ Dell Publishing Co Inc
                    ProductGroup: Book
                    Binding: Mass Market Paperback
                    ASIN: B000H2S3S2

                    White Weddings: Romancing Heterosexuality in Popular Culture
                    Average customer rating: 3.5 out of 5 stars
                    • Highly Recommended!
                    • Ranting instead of argument
                    • A vitally important work...
                    • Read this before the walk down the altar
                    • Ingraham's critic is too narrow
                    White Weddings: Romancing Heterosexuality in Popular Culture
                    Chrys Ingraham
                    Manufacturer: Routledge
                    ProductGroup: Book
                    Binding: Paperback

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                    3. The Wedding Complex: Forms of Belonging in Modern American Culture (Series Q) The Wedding Complex: Forms of Belonging in Modern American Culture (Series Q)
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                    5. Becoming Neighbors in a Mexican American Community: Power, Conflict, and Solidarity Becoming Neighbors in a Mexican American Community: Power, Conflict, and Solidarity

                    ASIN: 0415918405

                    Book Description

                    From sitcoms and soap operas to talk shows and movies, Americans are in love with the idea of a white wedding. The happy bride and groom smile from the covers of fashion and entertainment magazines, and appear in TV commercials to sell everything from life insurance to antacid. Fascinated by this national obsession, Chrys Ingraham peers behind the veil to question the meaning of weddings in American popular culture.

                    What she finds is nothing less than a wedding industrial complex. The wedding industry does a thriving business with annual revenues in excess of 30 billion dollars. The average cost of a wedding is over $19,000, with 2.4 million couples getting married each year. White Weddings is the first book to investigate the underside of this recession-proof industry, exposing how weddings are used to sell a heterosexual fairy tale.

                    Ingraham draws on popular media, such as bridal magazines, children's toys, feature films, television, and advertising to reveal how they regulate gender, sexuality, race, and class. Weddings mean more than just flowers and flatware, but are part of a belief system that relies on romantic and sacred notions of heterosexuality to maintain the illusion of normalcy. This entertaining and insightful book will make you think twice about ever wanting to catch the bouquet.

                    Customer Reviews:

                    5 out of 5 stars Highly Recommended!.......2007-04-26

                    Chrys Ingraham, in her book, White Weddings, shows a behind-the-scenes look on the wedding industry. She effectively presents to the reader the ugly truths about the diamond industry, racism in wedding catalogs, homosexuality, and what happens after marriage. This excellent book opened up my eyes to what goes on behind such a supposedly "beautiful" occurrence in females' lives. This book not only opened up my eyes to the wedding industry, but to other matters as well, such as child labor, animal abuse, and sex trafficking. White Weddings was an inspiration to me to go out and see what I can do to help change the world in order to make it a better place. Fortunately, there are people like Chrys Ingraham, who want to make the world a peaceful and just place for everyone to live in. I also highly recommend her other books as well!

                    From: a very inspired student

                    2 out of 5 stars Ranting instead of argument.......2005-10-13

                    I began this book expecting to agree with much of it but was very disappointed. The author is ranting instead of calmly stating a realistic argument. If I understood correctly, she believes that the Wedding Industrial Complex (with some vague notions of society and government) CAUSES women to desire marriage, view themselves as princesses and then spend as much money as possible on the wedding.
                    Although her argument is far-reaching her facts are extremely narrow- (she spends a chunk of the book repeating herself with magazine advertising statistics).
                    If her point was to let us know that many business owners within the wedding industry do not operate out of good will but are in fact out to make as much money as possible, point taken. But I knew that before I read the book.

                    5 out of 5 stars A vitally important work... .......2004-10-05

                    In writing this book Chrys takes great risk in exposing "Weddings", especially "White Weddings" as an unneccessary rite of passage -- She brings to light in vivid raw detail why our society 'views' them as normal.

                    This is not a 'nice' book, a 'feel good' book, one that at the end you say 'oh how wonderful' -- instead it is an important piece that everyone needs to read.

                    "Writing this book has been a wrenching experience." In having the privilege of being one of Chrys's students, I've had the opportunity to see first hand -- what a process writing 'white weddings' was. There is heart in this book, sometimes one of steal, but nevertheless one with enduring spirit. In Ingraham's epilogue she writes, "What allows us to imagine possibilities? To continue to live shrouded in romance is to participate in and benefit from such atrocities. Confronting the reasons for which we need romance is to see what it conceals. Critiquing the heterosexual imaginary is one step in that direction."

                    I've never looked at the wedding industry the same since reading this monumentally significant text. Never before has Ingraham's work been as important as now.

                    4 out of 5 stars Read this before the walk down the altar.......2004-08-22

                    This book blows the lid off of marriage. What is suppose to be the most important day in couples life has turn into a frenzy of consumer glutteny. I was astonshed at how diamonds an american symbol of love is a an oppresive force for the people who mine them. This book will make you cry.

                    1 out of 5 stars Ingraham's critic is too narrow.......2004-05-17

                    I read this book while studying both contemporary North American and cross-cultural weddings and marriages. Ingrahms book describes the "white wedding" a white upperclass affair as discriminatory and exclusive. She focuses on the institution of marriage being perpetuated by old white folk and major corporations. Unfortunatley she does not expand into the universality of marriage. I do not recomend this book. It is narrow and inconclusive.

                    Maneuvers in Moscow: Karpov-Kasparov II (Macmillan Chess Library)
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                      Maneuvers in Moscow: Karpov-Kasparov II (Macmillan Chess Library)
                      Raymond Keene , and David Goodman
                      Manufacturer: Collier Books
                      ProductGroup: Book
                      Binding: Paperback

                      ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
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                      ASIN: 0020287208
                      Maneuvers in Moscow : Karpov-Kasparov II
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                        Maneuvers in Moscow : Karpov-Kasparov II
                        Raymond ; Goodman, David Keene
                        Manufacturer: Collier Books
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000MEEWTE

                        Managing Enterprise Content: A Unified Content Strategy
                        Average customer rating: 4.5 out of 5 stars
                        • An expert's view on unifying information
                        • An excellent starting point for tech writers making the move to single sourcing.
                        • Content reuse, not Enterprise Content Management...,
                        • Review of Managing Enterprise Content: A Unified Content Str
                        • A must for Content Management projects
                        Managing Enterprise Content: A Unified Content Strategy
                        Ann Rockley
                        Manufacturer: New Riders Press
                        ProductGroup: Book
                        Binding: Paperback

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                        5. Designing a Document Strategy Designing a Document Strategy

                        ASIN: 0735713065

                        Book Description

                        Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

                        Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

                        Customer Reviews:

                        5 out of 5 stars An expert's view on unifying information.......2007-07-26

                        Actually implementing a content management solution, even for a small company, is a daunting prospect. Not only do you have to consider a myriad of concrete tasks in order to audit, centralize, and reuse your information. You also have to "sell" a major work-style change to numerous players. Even knowing where to start can be overwhelming, and that's where Ann Rockley's book Managing Enterprise Content comes in.

                        Authoritative and experienced, Rockley acknowledges that enterprise content management is not for everyone (a refreshing change from those pushing cookie-cutter solutions). In cases where content management could solve business problems, Rockley makes her case with calm conviction, breaking the subject down into logical chunks. In particular, her chapters on designing metadata (the "information about information" that is key to effective and scalable content management) and workflow (the designation of who does what, when) are lucid and comprehensive.

                        Whether your objective is to get a grasp of the subject, sell an implementation to your organization, or just digest what an impending implementation will mean to you, you'll want Rockley's book on your desk.

                        4 out of 5 stars An excellent starting point for tech writers making the move to single sourcing........2007-05-25

                        I came to this book from a very different direction than many (all?) of the other reviewers. I'm a technical writer ("content developer") researching methods and tools for single-sourcing technical documentation. For my purposes, this book was an excellent starting point in recognizing and understanding the considerations that must be taken into account when migrating to a single-source solution (i.e., one tool and set of practices for developing documentation to be delivered in multiple media), defining a new set of practices, and evaluating an authoring tool. I recommend this book strongly to any tech writer/manager who needs help understanding the basics of single-sourcing.

                        4 out of 5 stars Content reuse, not Enterprise Content Management...,.......2006-11-05

                        This book's title has probably attracted those interested in Enterprise Content Management. ECM has increasingly become a major buzz in business strategy circles as the information age tidal wave spills over into organizations and floods them with content. We're literally drowning. "Managing Enterprise Content" does not discuss ECM in broad terms, such as structured and unstructured content, email, scanned documents, OCR, ICR, etc. Instead, it focuses on content reuse. To take a simple example, a product brochure, a website, and a press release all include descriptions of a product. Why, the book argues, rewrite that description three separate times for each medium? Why not write it just once, store it in a content management system, and then reuse it over and over again? "Content Modularization" or "Content Reuse" probably describe the goals of this book less confusingly than "Managing Enterprise Content." But, in fairness to the authors, the current title isn't inaccurate, it just lends itself easily to misunderstanding. To reiterate: those looking for a course in Enterprise Content Management conforming to the Association for Information and Image Management's (AIIM) guidelines should look elsewhere.

                        Nonetheless, those looking for a strategy to manage distributable content throughout an organization should take a look at "Managing Enterprise Content." The focus remains on implementing a "unified content strategy," which translates essentially to an efficient reuse of content. Here the word "content" has a specific sense relating to verbiage authored for a specific use. Product descriptions, mission and vision statements, disclaimers, compliance and regulatory announcements, anything widely distributable qualifies. How does one efficiently manage the creation and the evolution of such content across an organization? This obviously implies some form of centralization (although this pregnant term gets strategically avoided for obvious reasons). And this further implies a software system. But prior to purchasing an expensive application, the business must align itself process-wise to enable content reuse. Otherwise the costly program will sit and rot. The first three parts of the book (I - III), comprising its first twelve chapters, discuss these necessary preparations and walk the reader through to implementation. This progression mirrors, for good reasons, the project management and software development life cycle processes. First, determine the concept or the "why?" of the project (Chapters 1 & 2). Then perform cost benefit analysis (Chapter 3 discusses ROI for content reuse), analyze and prioritize the current content infrastructure, the "As-Is" (Chapters 4 through 6), look to the future by modeling and designing the elements of the system the "To-Be" (Chapters 7 through 11), and finally implement the reusable content infrastructure (Chapter 12). Evaluation of software tools and technology should come before implementation, but the book instead covers these topics in Part IV (Chapters 13 to 18). So it's that easy to implement a unified content strategy? Well, no, not really.

                        Part V, the book's final section, outlines the inevitable issues that face organizational restructuring. Implementation of a unified content strategy will probably necessitate fundamental changes. Roles will get changes, people moved around, departments will get realigned or reorganized. All of this can sap morale or cause anxiety amongst employees. The author is not an authority on such issues, so this section of the book remains somewhat cursory and high-level. Conflict management gets deferred to a website (the book contains an out of date URL, but the book's website[...] has an updated address), and the advice presented here will probably not surprise anyone. Still, managing change remains an important part of any new implementation and this section, though rudimentary, will at least raise awareness.

                        Lastly, the appendices contain a grab bag of information. Appendix C, on vendors, has probably suffered from age (these days, a lot can happen in three years), but it may provide some good leads. Appendix B, "Writing for Multiple Media," probably could have appeared in the main body of the book; it contains important details not covered elsewhere.

                        Overall, the book does give a plausible outline for implementing the proposed strategy. Some of the chapters may seem overly simplistic or overlong to those experienced with system implementations or business process management. At the very least, "Managing Enterprise Content" may introduce some readers to the concept of enterprise content reuse. That concept remains a challenging one that will likely mean different things to different organizations. So this book does not provide the final word on the subject, nor does it intend to. An organization can only use this book as a blueprint or a guidepost for implementing its own unified content strategy.

                        4 out of 5 stars Review of Managing Enterprise Content: A Unified Content Str.......2004-05-21

                        Are you overwhelmed with the need to create more content, faster, customized for more customers, and for more media than ever before? Do you consider storing documentation on a server as an effective a content management system? Do you want to learn how content management will empower your organization? The answer to these questions and many more is covered in Managing Enterprise Content: A Unified Content Strategy by Ann Rockley with Pamela Kostur and Steve Manning of The Rockley Group. The Rockley Group is one of the leading providers of content management methodologies.

                        Managing Enterprise Content provides concepts, strategies, guidelines, processes, and technical options that will prepare you to meet the increasing demands of creating, managing, and distributing content. It describes techniques that will help you define your content management requirements, build your vision, design your content architecture, select tools, and overcome obstacles of managing enterprise content. It will help you to visualize the spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a content strategy for your organization. That¡¦s a lot of information for one person to understand. That¡¦s why the book is written for three audiences: content managers, information architects, and authors. Managing Enterprise Content follows the same methodical approach that Rockley uses to teach content management in seminars and workshops.

                        I was expecting the book to jump into the technologies to implement a content management system. But that¡¦s not how Rockley presents content management. She begins with The basis of a unified content strategy and describes how content is created, who creates it, why authors work in isolation, and the consequences of isolation and centralizing content. The solution is to consolidate content in a definitive source, and a process that encourage authors to work collaboratively. The next step is to assess opportunities for content reuse. If you have never heard the term ¡¥reusing content,¡¦ you may know it as single sourcing. You probably already reuse content (i.e. copy and paste), which works well until the information, and everywhere that it appears, must be updated. Content reuse involves using existing content components (e.g. paragraphs, sections, and chapters) to develop new documents. Implementing a unified content strategy is a costly investment: tools, technologies, and training are not cheap. Investment costs are incurred in technology, training and consulting, and lost productivity.

                        Examples are given to calculate the cost of authoring tools, content management systems, training and consulting¡Xa content management system is not a plug and play, one size fits all solution. The return on investment is achieved by reduced time to market, reduced cost of product content development, improved accuracy and quality of content, and reduced manufacturing defects. The examples are especially helpful because you will need to create a proposal to convince budget holders and management on the return on investment of a content management solution.

                        Are you ready to buy a content management system? Not yet, read further. ¡§Performing a substantive audit: Determining business requirements¡¨ begins with an introduction on how to determine goals that you want a unified content strategy to solve, for example:
                        „h Reduce the time to plan, write, review, approve, and publish
                        „h Create flexible content that is easily reused to create information products for multiple products and multiple media
                        „h Reduce the cost of translation by reusing existing translations.
                        „h Make content more accessible; separating content from format makes it possible for content to be displayed automatically in a format appropriate to the disability.
                        Rockley describes how to identify opportunities where a unified approach of content management (i.e. planning, design, authoring and revision, version control, access control, publication and delivery to its audiences) is beneficial.

                        You are probably wondering how this all fits together, and Rockley explains how. ¡§Design¡¨ describes information modeling and metadata, how to personalize content, how to design a workflow, and how to implement your design.

                        An information model is critical for a unified content strategy because it provides a framework for documentation. It's the 80/20 rule: 80% of your effort is planning and analysis, and 20% of your effort is implementing the solution with whatever tools are selected to accomplish the goals the organization has set for itself. The level of detail of your information model depends on the level of reuse you want to achieve.

                        Many desktop publishing tools can dynamically publish personalized letters and forms by matching elements such as names and address¡Xa content management system can do the same. I was confused why design is given so much attention. Why not conduct the audit, buy the tools, and worry about design later? You can¡¦t. The design of information, reuse models/maps, meta data and workflow are all tool independent tasks. Regardless of the tools selected, you must first analyse and then design a content or information model so that it can be presented to IT staff and software vendors. Doing this in advance makes it possible for you to ask vendors to respond to a request for proposal and document how their tools can help you satisfy your specific challenges. Analysis provides an opportunity to collect metrics. From your information models, you can identify how much of your content could be reusable and where.

                        Educated on how content is used, where and how, you are better prepared to match the tools and technology to the origination¡¦s goals to deliver a unified content management solution. ¡§Tools and technologies¡¨ offers guidelines for evaluating tools. With so many tools and technologies to choose from, selecting the one that best satisfies your goals and budget is a challenge. Your best advantage is to be an educated consumer before you shop around. Rockley recommends that you identify your needs, and criteria for evaluating product options in terms of usability, training provided, supporting documentation provided, technical support, upgrades and enhancements, implementation time, cost, vendor viability, partnerships the vendor has to provide an expanded solution, and references. Where do you being looking?

                        Some good sources are conferences where vendors present authoring solutions such as the annual STC conference, electronic mailing lists, technology magazines, Web sites and online discussion boards and newsgroups. A supplement to ¡§Tools and technologies¡¨ is Appendix C, ¡§Vendors,¡¨ which is an overview of products, features and vendors. Appendix D, ¡§Tools Checklist,¡¨ which lists sample questions to ask a vendor. When you have narrowed your list of potential vendors, Rockley suggests that you either contact the vendors and request onsite demonstrations or send vendors an RFP (request for proposal).

                        ¡§Tools and technologies¡¨ covers XML because it provides interoperability between applications. XML is not a set of tags that you apply to documents; it is a specification that sets rules for the creation of tag sets that you apply to documents. For instance, if you selected tools first and then designed your content, you might find that some of the content does not behave the way you expect it to. One solution would be to use XSLT to transform the content and move it around where you want it. While this may be an acceptable solution, it¡¦s not. The conversion costs time, money, and resources. There is no need to convert or transform content if it¡¦s modelled in XML from the start.

                        Rockley describes strategies for collaborative authoring, how to separate content from format, how to manage change and transition. An example is given to illustrate how the same product description is reused effectively to create a show catalog, brochure, press release and Web site. It¡¦s easy to understand that people find it hard to believe that content somebody else created could possibly meet their needs. After all, Rockley notes, it was written for a different purpose and media, and the author could not have known their customers/audience/requirements. However, if content is written for a different purpose, audience, or media without considering how the content can be reused, it¡¦ won¡¦t work.

                        Don¡¦t be optimistic that everybody will be willing to convert to a better way of authoring and managing content. Rockley presents issues to consider when planning your change management strategy such as overcoming resistance from opponents and descriptions of new and modified roles. She recommends creating a role for an enterprise project coordinator and information technologist; a change to existing roles business owners or analysts and information architects; and new skill sets (p. 413-415). Unintentionally overlooked are system administrators to maintain the content management system and to ensure that users adhere to standards.

                        Don¡¦t be overly optimistic that everybody will want morph into new roles and change their authoring habits. An XML system is best suited and ideal for a large documentation department for all content authoring or an organization where every author uses the XML authoring tool. A team of ten or fewer will be constrained to balance XML implementation and documentation project duties, and learn how to use the (new) content management system. Even if you assign the complex task of XML implementation and creation of information models, workflows and DTDs to a consultant, the consultant will require guidance from the team. These are only a few of the constraints to overcome to assure a successful unified content strategy that Rockley expertly describes how to overcome.

                        Managing Enterprise Content concludes with a checklist for implementing a unified content strategy, suggestions for writing for multiple media, sample questions to ask vendors, a checklist for the tools required to implement a unified content strategy, and the importance of content relationships in version control. Pay close attention to usability. The rollout of a content management system, authoring tools, and authoring standards affects every member of the organization. If it¡¦s not easy to learn, easy to use, easy to support, and easy to maintain, authors will revert to the traditional way of writing and managing content.

                        Read Managing Enterprise Content before you invest in a content management system and consulting fees. You will be an educated and informed customer and user when you begin shopping for a content management solution of your own.

                        5 out of 5 stars A must for Content Management projects.......2004-02-02

                        This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. There is something for all stakeholders in a EMS/CMS project.

                        Especially good about this book is that the parts that are not your direct job are still very readable, understandable and interesting. It provides valuable insights in other peoples jobs and reasoning.

                        Coming from the technical side and with a lot of experience in setting up systems and also information architecture and DTD design, for me this book contained several new insights and some very helpfull checklists.

                        I am in the middel of a CMS project now, but I wish I had read it sooner.
                        Implementing a unified content strategy.(Managing Enterprise Content: A Unified Content Strategy (Book))(Book Review): An article from: Information Management Journal
                        Average customer rating: Not rated
                          Implementing a unified content strategy.(Managing Enterprise Content: A Unified Content Strategy (Book))(Book Review): An article from: Information Management Journal
                          Sheila Taylor
                          Manufacturer: Association of Records Managers & Administrators (ARMA)
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                          ASIN: B000849T5K
                          Release Date: 2005-08-01

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                          This digital document is an article from Information Management Journal, published by Association of Records Managers & Administrators (ARMA) on September 1, 2004. The length of the article is 963 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          Citation Details
                          Title: Implementing a unified content strategy.(Managing Enterprise Content: A Unified Content Strategy (Book))(Book Review)
                          Author: Sheila Taylor
                          Publication: Information Management Journal (Refereed)
                          Date: September 1, 2004
                          Publisher: Association of Records Managers & Administrators (ARMA)
                          Volume: 38 Issue: 5 Page: 74(2)

                          Article Type: Book Review

                          Distributed by Thomson Gale
                          Managing Enterprise Content: A Unified Content Strategy. (Book Reviews).(Book Review): An article from: Business Communication Quarterly
                          Average customer rating: Not rated
                            Managing Enterprise Content: A Unified Content Strategy. (Book Reviews).(Book Review): An article from: Business Communication Quarterly
                            Dave Clark
                            Manufacturer: Association for Business Communication
                            ProductGroup: Book
                            Binding: Digital

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                            ASIN: B0008DPGLM
                            Release Date: 2005-07-31

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                            This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on June 1, 2003. The length of the article is 1440 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                            Citation Details
                            Title: Managing Enterprise Content: A Unified Content Strategy. (Book Reviews).(Book Review)
                            Author: Dave Clark
                            Publication: Business Communication Quarterly (Refereed)
                            Date: June 1, 2003
                            Publisher: Association for Business Communication
                            Volume: 66 Issue: 2 Page: 117(6)

                            Article Type: Book Review

                            Distributed by Thomson Gale
                            Managing Enterprise Content: a Unified Content Strategy.: An article from: Technical Communication
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                              Managing Enterprise Content: a Unified Content Strategy.: An article from: Technical Communication
                              Rhonda Lunemann
                              Manufacturer: Society for Technical Communication
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                              This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 2003. The length of the article is 1149 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                              Citation Details
                              Title: Managing Enterprise Content: a Unified Content Strategy.
                              Author: Rhonda Lunemann
                              Publication: Technical Communication (Refereed)
                              Date: November 1, 2003
                              Publisher: Society for Technical Communication
                              Volume: 50 Issue: 4 Page: 643(3)

                              Distributed by Thomson Gale

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