Stripping the Assembly of Film Images

Average customer rating:
Stripping the Assembly of Film Images
Harold Peck
Manufacturer: GRAPHIC ARTS TECHNICAL FOUND
ProductGroup: Book
Binding: Paperback
ASIN: B000TXIG0O

Average customer rating:
Stripping: The assembly of film images
Harold L Peck
Manufacturer: Graphic Arts Technical Foundation
ProductGroup: Book
Binding: Unknown Binding

General | Photography | Arts & Photography | Subjects | Books
Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books
ASIN: B0006EQ400

Book Description

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.

Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Customer Reviews:

An interesting view about how products can change our lives.......2007-09-30

Don Norman with this books exposes a review based on how products can make us feel better, and how they can influence our daily life in different contexts of use. If you're lookin' for a tutorial about "how make an emotional product", this is not the choice. Nevertheless, you'll never find it eather. Norman only puts a name to a phenomenon that already exists, but in a entertaining way that offer to the reader a new form to understand the design of products. It is worth it to read this, absolutely recommended.

Jakob Nielsen's Other Half.......2007-09-22

This book breaks down 3 categories of things we look at when we're deciding whether or not we like things, and then proceeds to show how one can analyze everyday things in those terms. I wouldn't say it's enlightening, but it does give you categories and terms for expressing things you already knew on some level. Don Norman's writing style is warm, and personal, and the book is easy to read. I've seen his name next to Jakob Nielsen's plenty of times but had no idea who he was or what he was about, so it gives a little insight into who Don Norman is as well, and why he and Jakob make good partners.

Author Ego.......2007-09-04

This book is uninspiring and boring. The author has a huge ego and does not translate his ideas effectively. The book is a long boring read and not anything new to those in design.

Subtract robots to get a great book on how emotions affect purchases.......2007-02-15

Norman opens the book with a discussion of three teapots he owns. He doesn't use them, but he loves how each tells a story. One is impossible to use, one is a classy glassy Michael Graves design and one is unusual. Norman says when we like the look of an object; we're more willing to overlook its design flaws as opposed to using something with no flaws and an ugly design.

I believe [...] is a good example of this from a web site perspective. It isn't so much about flickr's look-and-feel, but many of the non-designers, everyday Internet users understandably find the site difficult to use. [...] gained a reputation in the world of web design and IT -- the kind of people who find their way around the more difficult to use sites -- and many flocked to it because of word of mouth.

A friend of Norman's enthusiastically showed off his recent purchase of old, heavy and shiny drawing instruments including compasses, dividers and extension arms. For the author, the instruments evoked negative memories of using the difficult and messy tools. Enough time had passed for his friend to overlook the negative experience he had with the tools. Thus, when he found them, he saw them as a collectible reminding him of the "good old days" rather than something he hated using. Had those negative experiences been more recent or memorable, would he have bought the set?

The focal point of Emotional Design is that "attractive things work better." Norman explores how emotions affect purchase decisions based on three aspects of design: the visceral (appearance), behavioral (performance) and reflective (memories and experiences).

Understanding the three parts of design helps a business make the most of their product designs and marketing efforts. After all, an ad has images and those images can stir emotions. Service-based business can turn the intangible into the tangible and apply the concepts from the book.

Norman offers intriguing examples in the book to show how objects evoke emotions. The book loses its way in the last part when the author delves in the world of robots. While it talks about the possibility of robots having emotions, it tells nothing about "products" and human behavior. Except for this part, the book was a quick and fascinating read. Those who want to understand how design influences purchases will enjoy the book. Many of its concepts apply to business situations related to selling and designing products.

Cognitive science explains our love of good design.......2007-01-06

Understanding the emotions consumers feel about the objects you sell can help your business make the most of its product designs. Expert Donald Norman explains how being attractive, fun and enjoyable makes a product better. He explains that the emotions which affect purchase decisions are based on three aspects of design: "visceral" (appearance), "behavioral" (performance) and "reflective" (memories and experiences). He provides interesting case studies to show how objects evoke emotions. Norman's central theme is that "attractive things work better." And, the book works best when he hews to that theme; the last section, where he veers into a discussion of robots, doesn't seem as pertinent or as strong. We recommend this book to anyone who wants to understand how design affects emotions, and how emotions affect purchasing decisions.

Emotional Design: Why We Love (Or Hate) Everyday Things

Average customer rating:

Emotional Design: Why We Love (Or Hate) Everyday Things
Donald A. Norman
Manufacturer: Basic Books
ProductGroup: Book
Binding: Paperback

General | Behavioral Sciences | Science | Subjects | Books
ASIN: 0965810305

Product Description

By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects. Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots? Norman addresses these provocative questions-drawing on a wealth of examples and the latest scientific insights-in this bold exploration of the objects in our everyday world.

El diseno emocional/ Emotional Design: Por que nos gustan o no los objetos cotidianos / Why we Love (or Hate) Everyday Things (Paidos Transiciones)

Average customer rating:

El diseno emocional/ Emotional Design: Por que nos gustan o no los objetos cotidianos / Why we Love (or Hate) Everyday Things (Paidos Transiciones)
Donald A. Norman
Manufacturer: Ediciones Paidos Iberica
ProductGroup: Book
Binding: Paperback

General | Architecture | Professional & Technical | Subjects | Books

Cognitive Psychology | Behavioral Sciences | Science | Subjects | Books

General | Behavioral Sciences | Science | Subjects | Books

Cognitive | Psychology & Counseling | Health, Mind & Body | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 8449317290

Customer Reviews:

Thorough and Different.......2004-01-22

Doubling as a history primer and campaign sourcebook, this book goes a great job at both. The first half of the book is a review of the timeline of the 60's, including profiles of all the major departments, people and governments involved. The second half is game-specific, and offers new departments, a new base class and prestige class, and plenty of campaign ideas. Overall, a very good sourcebook for a campaign set in the 60's. My only beef is with the design of the book -- it is sometimes confusing as to the headings and subheadings, making it little confusing. And it uses a horrible headline typeface.

Book Description

After reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been so realistic and never before have large companies been so fragile. What is really going on inside these hi-tech companies? What types of pressures and challenges are they facing? And how do they cope?

Computer software providers, especially the ones that specialize in handling the data needs of organizations, are prime examples of these volatile companies. In the nineties we witnessed their growth from small businesses into multi-billion dollar giants. No wonder investors were attracted.

In 1998 it was easy for such companies to raise as much money as they wanted. But now, investment funds have dried up. Why? And more importantly, is there a way to reverse the trend? This book gives the answers.

Customer Reviews:

99% Novel, 1% TOC.......2005-05-17

Necessary But Not Sufficient can be boiled down to three points:

1. Technology is worthless if it doesn't bring bottom-line value.
2. "Drum-buffer-rope" and "Buffer Management" are good
3. "Pull" inventory management is good

As an rabid reader and huge fan of The Goal, I was dissapointed with the delivery of this book. The fictional plot was boring and the characters were met with absolute apathy. While the above three points are repeated ad nauseum, no real background or detail is revealed on their delivery or use. Instead, Necessary But Not Sufficient is written as lengthy pieces of plot followed by short, almost textbook definitions of these business concepts.

If you're looking for a more interesting and in-depth read, stick with The Goal. Otherwise, shop around for a more engaging and insightful book.

Worst of the TOC Novels.......2004-02-24

This book has very little new material from previous TOC books. It doesn't lead the reader as well as The Goal or It's Not Luck. In short it is a "Rah-Rah" book telling the reader how great TOC is without giving much detail and in the context of a novel that doesn't create a great amount of character sympathy. I really don't understand how a man as brilliant as Goldratt could have written this. Get The Goal, It's Not Luck, and the appropriate textbook(s) to implement TOC in your business.

Student's point of View.......2004-02-14

I'm a student at Tec de Monterrey, in Mexico City. I've been assigned to read The Goal, it wasn't luck and this necessary but not suficient. I have to say that when i read the goald and it's second part i really loved the book. I was introduced to this concepts like DBR and inventory management. While i was reading necessary... i thought, this is by far the worst book written by this author (also read the race).

As a novel there's nothing exciting about it, is not that the other's had me in the edge of my chair, but at least there u could feel the threat was bigger, closing the factory and selling three of them.

And here trying to use TOC and DBD in the technology environment just doesn't work. U could see where the book was going to end, probably cause we are living in that time where u have to make the future.

Absolutely necessary.......2003-01-09

This book is a journey of about a year and a quarter into the ERP market through the eyes of a hypothetical company BGSoft and its implementation partner KPI Solutions. Scott the CEO of BGSoft is a visionary who delivers business results for his clients through his ERP software. Lenny the head of Development, Gail his marketing chief and Maggie of KPI are the other key players in this novel.

Like any other technology company BGSoft faces the uphill task of growing 40 % every year if it has to keep the analysts happy and retain its stock price. It is a key player in the ERP market and its customers are primarily Fortune 1000 companies who can afford the investments and fuel the growth that BGSoft is aiming at. Suddenly Scott realizes that most of the big companies have already adopted ERP and their next best bet is to look for mid size companies. If there are no more deer left in the forest then one has to go after the rabbits. Hunting for rabbits needs the same effort and results in lesser meat per win. Can BGSoff continue to grow at the same rate?

Now there is an unusual call from Craig, CEO of Pierco one of BGSoft's largest customers. Thanks to a new Director, his Board has asked him to justify the investment that he has made in ERP. Call it by whatever name or any flavor of the latest technology jargon, the Board wants to know the impact on two important measures - top line and bottom line. The story now takes a very interesting turn, turning away from the routine issues of features, schedules, budgets, bugs, staffing and project management that are characteristic of any ERP company. The primary issue then becomes delivering true business value that customers can get from IT solutions rather than implementing software from leading vendors on fancy technologies.

Once again, it is worthwhile to mention - Top line and Bottom line - what comes in from the customers and what is retained for the shareholders. Get this right or get out of here is the message for all CEOs. BGSoft now sees a paradigm shift - they need to sell value and not just software.

ERP implementations are typically seen as automating data flow across different functions in an organization. True, it enables to break walls within but sadly the rules of the game continue to remain unchanged, defeating the purpose of better information flow. Technology is necessary, but not sufficient is the core theme of this book.

In the process of helping Craig to find justification for his investment in BGSoft' ERP, we get a deep inside view of Pierco's operations. Excess inventory, production bottlenecks and plenty of infighting between functions who are expected to work towards common goals. Performance measures continue to aim at locally optimal solutions ignoring the final impact on customer service.

Scott is quick to introduce the concepts of TOC- Drum-Buffer Rope method and Buffer management in Pierco. This releases forty percent capacity but causes an unexpected problem- plenty of inventory. TOC concept is then extended to distribution and soon across the entire operations of Pierco. Inventory is kept close to the plant and shipments to warehouses are based on replenishment of actual sales. The entire process shifts from "Push" to "Pull". The results are dramatic. Craig is celebrating!

Craig calls on Scott and Maggie with a proposal to extend the solution to all his vendors and clients. Internet technologies would help. He is keen to focus on his business and not worry about software, hardware, upgrades and the hassles of the IT function. If KPI could help him, he is willing to part with half a percent of his revenues for the services to begin with and then it would jump to one percent a year.

Focus on results for the business, and keep the software simple. Do not allow the tendency of adding feature after feature to complicate the ERP. Extend the solution across the entire supply chain to service the end customer as one logical entity. The top line and bottom line would head north, is a very clear message from this book.

The plot is the constraint!.......2002-05-03

Don't get me wrong--I'm a big TOC fan. I loved The Goal, Critical Chain, and It's Not Luck. I even bought a textbook on TOC. I was so excited for this book and so disappointed. I'm surprised anybody has given this book more than two starts. The plot is 100% non-captivating and I learned NOTHING new about TOC.

Please Mr. Goldratt--Give us something good next time.

Average customer rating:

Amazing scholarship

A "Necessary But Not Sufficient" Review

Necessary but Not Sufficient: The Respective Roles of Single and Multiple Influences on Individual Development
Theodore D. Wachs
Manufacturer: American Psychological Association (APA)
ProductGroup: Book
Binding: Hardcover
Similar Items:

Sources: Notable Selections in Human Development

From Neurons to Neighborhoods : The Science of Early Childhood Development

ASIN: 1557986118

Customer Reviews:

Amazing scholarship.......2006-11-07

I was amazed by Theodore Wachs' knowledge base and scholarship. He surveys a vast and complex landscape to explain just about everything we know about what makes people turn out the way they do. Psychologists such as myself are often called upon to explain why a person ended up in a particular situation, and Wachs' book helps me to answer this question within the limits of today's scientific knowledge while avoiding the temptation to oversimplify by attributing outcome to one or two obvious causes. Wachs explores influences on development ranging from evolutionary and genetic to environmental (both proximal and distal). Even more difficult, he provides a model for integrating multiple influences on human outcome. An amazing and well thought out treatise!

A "Necessary But Not Sufficient" Review.......2001-07-25

To begin, one of the most striking elements of this book is the disregard of inappropriate parsimony in developmental psychology, an area of research that has traditionally involved an attempt to "boil down" the pertinent influences that affect human development. Wachs, on the other hand, serves his readers a delectable plate full of relevant research findings that point to a much more sophisticated web of relations between a myriad of variables shown to be related to some component of human development. Although such an approach to explaining human development seems a bit overwhelming at first, in addition to the over seventy pages of references he has reviewed to author this book, Wachs' exhaustive review of single and multiple developmental influences is both informative and thought provoking. Wachs divides the book into chapters that each outline a specific area believed to have an impact on development. For example, in chapter two Wachs discusses the influences of both evolution and ecology. Much of the reviewed research suggests that evolutionary influences, such as our own selection processes, may serve as "blueprints" which can be "actualized" by more immediate influences (p. 27). In addition, Wachs outlines the affects of ecological influences on human development and finds such results as the correlation between children living in cold climates, where parents may tightly wrap them in warm clothing, and the restriction of their motor activity and influences on their personality development. In chapter three he acknowledges the necessary influence of genetic, neural, and hormonal factors through a review of a great amount of relevant research. He explains that although genes code for particular characteristics and functions, they have only an indirect impact on human development, as they are associated with the conditions of external factors, such as the proximal and distal environmental influences summarized in chapters six and seven. In these chapters Wachs reviews the influence of external conditions, namely proximal and distal factors, on human development. Some proximal factors having an indirect impact on human development are caregiver beliefs, parental rearing styles, and environmental chaos, which is a comprised of many environmental conditions, such as high levels of noise, lack of both temporal and physical structure in the home, and unpredictability in the child's environment. In comparison, distal influences are associated with more long-standing factors, such as characteristics of culture, social class, and parental work situation. An important point to address here, a point about which Wachs continually warns the reader, is that although such evolutionary, ecological, proximal, and distal factors are necessary influences on human development, none, in and of themselves, sufficiently explain the individual variability in human development. In other interesting chapters Wachs outlines many more factors related to human development. For example, in chapter four he explains the impact of nutritional supplementation on the development of malnourished children. Perhaps even more impressive than the exhaustive reviews of the multiple influential factors associated with human development is Wachs' systematic approach to explaining how these factors actually related to and affect one another in regard to the developing human. These linkages are depicted in chapter eight, and Wachs uses the term "midlevel processes" to refer to those processes common to the developmental influences outlined in chapters two through seven. For instance, multiple influential factors can be functionally related, which refers to the impact on development by the combination of independent influences. Functional linkages can produce developmental variability in different ways, such as through "additive coaction," influence of summed independent factors, or through "interaction," differential reaction of people with differing attributes to similar factors (p. 186). In addition to functional linkages, Wachs explains the impact of structural linkages, which hold that developmental influences "neither act nor occur in isolation" (p. 191). These types of linkages explain occurrences such as the covariance among the multiple developmental influences, for which it is important to account when studying the relationships between developmental processes. For instance, research has shown that there is covariance between "child oppositional behavior at school, greater peer rejection, less on-task classroom behavior, and poorer learning" (p. 196). Through this example it is evident that the influences vary with one another to produce the developmental outcomes under study and that it is not simply the influence of a single factor that produces a certain developmental outcome. Essentially, Wachs attempts to persuade his readers to endorse this systematic approach when studying the influences of the factors related to human development, requiring the acknowledgement of covariates, summations, differential reactivities, and more. More specifically, in a three-level model Wachs outlines how a person functions within an intricate system throughout the course of their lives, and he denotes several properties of the individual that are similar to properties of general systems. For example, he explains that individuals grow and differentiate over time, much like systems. He adds that people, like systems, have an organized way of functioning that is due to influences of both the external environment and the person's own self-regulating strategies. Although more similarities are illustrated, Wachs incorporates an even more engaging component of the systematic approach to explaining the developmental processes of a human. This component is related to the stabilizing affects of particular influences as dominant themes within a person's life begin to develop. Wachs calls these dominant characteristics in a person's life "stabilized central attractors," which are "densely linked to other multiple elements or influences characterizing an individual and toward which the individual's developmental trajectory converges" (p. 290). Even through this complicated systematic explanation it is clear that many factors are necessarily related to human development, but are not sufficient influences in and of themselves. In summation, in reading this book I found that it is this complexity that is most interesting and gives the systematic approach to understanding the multiple influences on human development an interesting edge in the arena of human development as studied in the field of developmental psychology.

Educational Choice: Necessary but Not Sufficient (Education, Vol 3)

Average customer rating:

Educational Choice: Necessary but Not Sufficient (Education, Vol 3)
Bruce W. Wilkinson
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Paperback

General | Education | Nonfiction | Subjects | Books

Contingency awareness in a symptom learning paradigm: Necessary but not sufficient? [An article from: Consciousness and Cognition]

Average customer rating:

Contingency awareness in a symptom learning paradigm: Necessary but not sufficient? [An article from: Consciousness and Cognition]
S. Devriese , W. Winters , I. Van Diest , and Van den Ber
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Elsevier | By Publisher | e-Docs | Formats | Books
ASIN: B000RQZBEW

Book Description

This digital document is a journal article from Consciousness and Cognition, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In previous studies, we found that bodily symptoms can be learned in a differential conditioning paradigm, using odors as conditioned stimuli (CSs) and CO"2-enriched air as unconditioned stimulus (US). However, this only occurred when the odor CS had a negative valence (a selective conditioning effect), and tended to be more pronounced in persons scoring high for Negative Affectivity (NA). This paper considers the necessity and/or sufficiency of awareness of the CS-US contingency in three studies using this paradigm. The relation between contingency awareness and the selective conditioning effect, and between contingency awareness and NA was also considered. Both self reported symptoms and respiratory physiology served as dependent variables. A learning effect on symptoms was found only for participants aware of the CS-US contingency, but not all participants reporting contingency awareness showed a learning effect. No conditioning effects appeared on the physiological measures. Also contingency awareness did not account for the selective conditioning effect, and did not interact with NA. Overall, the necessity but insufficiency hypotheses can only be withhold for group data and not for individual data.

Necessary but not sufficient: challenges to (implicit) theories of educational change: reform in Nepal's primary education system [An article from: International Journal of Educational Development]

Average customer rating:

Necessary but not sufficient: challenges to (implicit) theories of educational change: reform in Nepal's primary education system [An article from: International Journal of Educational Development]
T. Khaniya , and J.H. Williams
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Book Description

This digital document is a journal article from International Journal of Educational Development, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Educational quality reforms are undertaken in hopes that students in a higher quality education system will acquire more of the curriculum. However, the authors argue, there is no necessary connection between investments in educational quality and improved learning outcomes. A national assessment of grade 3 students in Nepal found few differences in learning competencies before and after a multi-year reform project involving improvements in classrooms, curriculum, textbook distribution, teacher training packages, administration and supervision system, school management, and community involvement in school management. The article explores the implications for educational reform initiatives and theories of educational change.

Strategy: Necessary but Not Sufficient: Aligning Star Performers with Strategic Goals

Average customer rating:

Strategy: Necessary but Not Sufficient: Aligning Star Performers with Strategic Goals
Jay W. Lorsch , and Thomas J. Tierney
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Digital
ASIN: B000WE2J4Y
Release Date: 2007-09-22

Book Description

Winning is tough in the dynamic professional services marketplace, where stars drive a firm's strategic decisions as well as the implementation of those decisions. How do outstanding firms achieve their strategic goals given the inherent tensions, complexities, and risks they face in this environment? This chapter examines strategy in depth, outlining the organizational characteristics that promote a firm's efforts to implement its strategy.

The economics of rectitude: Necessary but not sufficient (Occasional paper 1992-3)

Average customer rating:

The economics of rectitude: Necessary but not sufficient (Occasional paper 1992-3)
Sar A Levitan
Manufacturer: Center for Social Policy Studies, The George Washington University
ProductGroup: Book
Binding: Unknown Binding

General | Philosophy | Nonfiction | Subjects | Books

Social Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books

General | Parenting & Families | Subjects | Books
ASIN: B0006OW3SC

Mechanics of the girder: A treatise on bridges and roofs, in which the necessary and sufficient weight of the structure is calculated, not assumed

Average customer rating:

Mechanics of the girder: A treatise on bridges and roofs, in which the necessary and sufficient weight of the structure is calculated, not assumed
John Davenport Crehore
Manufacturer: J. Wiley and Sons
ProductGroup: Book
Binding: Unknown Binding

Stress Management | Self-Help | Health, Mind & Body | Subjects | Books
ASIN: B000870LDG

Books:

Books Index

Books Home

Recommended Books