Sean Connery:A Celebration
Average customer rating: 5 out of 5 stars
  • Sean Connery A Celebration
Sean Connery:A Celebration
Robert Sellers
Manufacturer: Robert Hale Ltd
ProductGroup: Book
Binding: Paperback

EntertainersEntertainers | Arts & Literature | Biographies & Memoirs | Subjects | Books
GeneralGeneral | Biographies & Memoirs | Subjects | Books
GeneralGeneral | Movies | Entertainment | Subjects | Books
GeneralGeneral | Music | Entertainment | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
ASIN: 0709067917

Customer Reviews:

5 out of 5 stars Sean Connery A Celebration.......2000-04-04

A must for any Sean Connery fan. This book covers Sean Connery movies and characters through Entrapment. There appears to be something about every role Sean Connery has ever done. The book is filled with humorous stories about this great actor his life both in character and being himself. There are great pictures any fan would love, some are very rare. Sections of the book,covers family members, close friends and people touch by this man. Great quotes and little known facts about a man who has entertain us for years and who's work will keep us entertain for years to come. A great book about a Great Scot.

People: Yearbook 2006 (People Yearbook)
Average customer rating: 5 out of 5 stars
  • Very entertaining magazine to look at.
People: Yearbook 2006 (People Yearbook)
Editors of People Magazine
Manufacturer: People
ProductGroup: Book
Binding: Hardcover

EntertainersEntertainers | Arts & Literature | Biographies & Memoirs | Subjects | Books
GeneralGeneral | Biographies & Memoirs | Subjects | Books
Rich & FamousRich & Famous | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
Yearbooks & AnnualsYearbooks & Annuals | Almanacs & Yearbooks | Reference | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
Look Inside Reference BooksLook Inside Reference Books | Trip | Specialty Stores | Books
Similar Items:
  1. Time: Annual 2006 (Time Annual: the Year in Review) Time: Annual 2006 (Time Annual: the Year in Review)
  2. People: Yearbook 2005 (People Yearbook) People: Yearbook 2005 (People Yearbook)
  3. People: Yearbook 2007 (People Yearbook) People: Yearbook 2007 (People Yearbook)
  4. People Yearbook 2002 People Yearbook 2002
  5. People: Yearbook 2003 (People Yearbook) People: Yearbook 2003 (People Yearbook)

ASIN: 1932994688

Book Description

This annual collectors item is packed with bold, vivid photographs coupled with lively commentary.Tragedies and triumphs ....heartaches and heart-throbs.... celebrities and sweethearts.... newsmakers and newcomers.Youll find it all inside the People Yearbook 2006!Featuring the Best Worst Dressed, Most Beautiful, and Most Intriguing lists of the year.Relive the years most extraordinary stories whenever you like. Includes beautiful photography and commentary. People magazine is one of the strongest print brands, with over 39 million loyal weekly readers.

Customer Reviews:

5 out of 5 stars Very entertaining magazine to look at........2006-10-25

This is a great magazine to have! It has all kinds of interesting stories and people. This is definitely something to keep on your coffee table! It's full of great pictures as well. If you love People magazine, you need to get the Yearbook 2006! A great collector's item.
Biography Today Annual Cumulation 2006: Profiles of People of Interest to Young Readers (Biography Today Annual Cumulation)
Average customer rating: Not rated
    Biography Today Annual Cumulation 2006: Profiles of People of Interest to Young Readers (Biography Today Annual Cumulation)

    Manufacturer: Omnigraphics
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Biographies | People & Places | Children's Books | Subjects | Books
    GeneralGeneral | Ages 9-12 | Children's Books | Subjects | Books
    Reference & CollectionsReference & Collections | Biographies & Memoirs | Subjects | Books
    Yearbooks & AnnualsYearbooks & Annuals | Almanacs & Yearbooks | Reference | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 0780808150
    The People's Friend 2006 Annual
    Average customer rating: Not rated
      The People's Friend 2006 Annual
      D. C. Thomson D. C. Thomson
      Manufacturer: D.C. Thomson & Co.,
      ProductGroup: Book
      Binding: Hardcover

      ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
      Collections & ReadersCollections & Readers | United States | World Literature | Literature & Fiction | Subjects | Books
      Almanacs & YearbooksAlmanacs & Yearbooks | Reference | Subjects | Books | Almanacs | Yearbooks & Annuals
      GeneralGeneral | Reference | Subjects | Books
      ASIN: 1845350480
      People Yearbook 2006 the Best & Worst of the Year
      Average customer rating: Not rated
        People Yearbook 2006 the Best & Worst of the Year

        Manufacturer: Time Inc
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000I3Z4DC

        Lord Cochrane, Seaman, Radical, Liberator: A Life of Thomas, Lord Cochrane, 10th Earl of Dundonald (Heart of Oak Sea Classics Series)
        Average customer rating: 4.5 out of 5 stars
        • A true Adventure Story.
        • Naval Tactician, Parliamentarian, Freedom Fighter
        • The real stuff
        • SUPERB NAVAL/POLITICAL HISTORY
        • Admiral of the Blue, by fermed
        Lord Cochrane, Seaman, Radical, Liberator: A Life of Thomas, Lord Cochrane, 10th Earl of Dundonald (Heart of Oak Sea Classics Series)
        Christopher Lloyd
        Manufacturer: Owl Books
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | British | Historical | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | Historical | Biographies & Memoirs | Subjects | Books
        Military & SpiesMilitary & Spies | Professionals & Academics | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | Military | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
        ScotlandScotland | Europe | History | Subjects | Books
        GeneralGeneral | England | Europe | History | Subjects | Books
        19th Century19th Century | England | Europe | History | Subjects | Books
        NavalNaval | Military | History | Subjects | Books
        GeneralGeneral | Ships | Transportation | World | History | Subjects | Books
        HistoryHistory | Ships | Transportation | Nonfiction | Subjects | Books
        Similar Items:
        1. Cochrane: The Life and Exploits of a Fighting Captain Cochrane: The Life and Exploits of a Fighting Captain
        2. Decision At Trafalgar: The Story of the Greatest British Naval Battle of the Age of Nelson (Heart of Oak Sea Classics Series) Decision At Trafalgar: The Story of the Greatest British Naval Battle of the Age of Nelson (Heart of Oak Sea Classics Series)
        3. Black Ship Black Ship
        4. Mr Midshipman Easy (Classics of Naval Fiction) Mr Midshipman Easy (Classics of Naval Fiction)
        5. Percival Keene (Heart of Oak Sea Classics Series.) Percival Keene (Heart of Oak Sea Classics Series.)

        ASIN: 080505569X

        Amazon.com

        Thomas Cochrane (1775-1860), the 10th Earl of Dundonald, was a man distinctly of his time, and in some ways far in advance of it. Descended from a noble Scottish family that had fallen on hard times, Cochrane had a naval career spanning the Napoleonic wars and beyond, to the struggles for independence of Chile, Peru, Brazil, and Greece. His exploits showed such tactical genius that they have become textbook examples in military training, and his derring-do inspired the lives and fiction of Frederick Marryat (who sailed with Cochrane as a young man), C.S. Forester, and Joseph Conrad.

        But Cochrane's career was a checkered one, due mostly to his dislike of authority and tendency to nurse grudges. The man whose meticulous naval strategies were masterpieces of preparation was prone to ill-considered attacks on those in command, and his career as a British naval officer came to an effective end when he prosecuted a court martial against his commanding officer Lord Gambier after his near-disastrous timidity at the Battle in the Aix Roads. His political career as a radical politician was similarly jeopardized by impulsive attacks against the sitting government, and while he had a series of stunning military victories later in life as the admiral of several South American navies, each was followed by political wrangling and disappointment.

        Christopher Lloyd's popular biography (first published in 1947) is as brisk and engaging as the novels that Cochrane inspired. It is a well-balanced portrayal of a man who, despite his heroism, invention (he proposed poison gas as a weapon a full hundred years before its usage), and idealistic commitment to liberal causes, was never given the opportunity to achieve his true genius. --John Longenbaugh

        Book Description

        The gripping life story of the Nelson's most fearless and renowned frigate captain.

        Popularly known as "The Sea Wolf" for his daring, skill, and enterprise, Thomas Cochrane, Earl of Dundonald, was one of the finest frigate captains to fight in Nelson's navy. Christopher Lloyd's vivid biography paints a memorable portrait of the leader, inventor, and reformer whose courageous actions inspired the works of Frederick Marryat, C. S. Forester, and Patrick O'Brian.

        Customer Reviews:

        4 out of 5 stars A true Adventure Story........2006-03-17


        Lord Cochrane started his legendary naval career in the British navy as a fourteen-year-old midshipman. He possessed a natural talent for seamanship and rose to the rank of Captain. In war he was particularly successful displaying daring tactics and brazen courage. His career progressed in spite of his brashness that offended the higher ranks of
        the British navy. He took on a life long crusade against the old boy cronyism that harmed that country's naval effectiveness. Lord Cochran carried the idea of reforming the Navy in middle age when he became a Member of Parliament. In later life Britain finally recognized this man of naval genius who at an advanced age was openly encouraging a steam-powered navy. A man that was vastly more at home with sea battler than as a Member of Parliament, Lord Cochran became a Captain for hire to the newly emerging nations Peru, Chile, Brazil, and Greece where he did quite well in all his battles almost always against the odds.
        He had a storybook action packed life, a very rewarding book that has been brought back into print.

        5 out of 5 stars Naval Tactician, Parliamentarian, Freedom Fighter.......2006-02-14

        Thomas Cochrane, Tenth Earl of Dundonald, was a larger than life Scottish nobleman, adventurer, and ardent libertarian. Christopher Lloyd wrote this biography of Lord Cochrane in 1947, and it is one of six "Heart of Oak Sea Classics." Lloyd depicts Cochrane as a masterful naval tactician whose uncompromising political idealism provides the hubris for classic tragedy. The stark irony of Cochrane's two careers is that his genius in battle derived from his innovation, reconnaissance, and preparation, whereas his consistent failures in politics derived from his headstrong impetuousness. Cockrane's naval victories during the Napoleonic Wars were remarkably heroic, and won him fame and fortune while he was still quite young. His abrasiveness, however, undid all the good, and much, much more. His depth of despair at the hands of his political adversaries is absolutely unimaginable. His arduous rehabilitation involved his enlistment in the revolutionary struggles of Chile, Peru, Brazil, and Greece. He returned to Britain hesitantly, unsure if he would be arrested and executed. The outcome warms the heart, and vindicates his life struggle. Lloyd's representation of Cochrane is remarkably objective, and nothing is more fascinating than genius and imbecility combined in the same person. It's history; it's a psychological thriller, and a biography you couldn't conceivably make up.

        4 out of 5 stars The real stuff.......2001-08-21

        Lord Cochrane won an astonishingly brilliant series of victories in three different British ships against the French and Spanish during the Revolution and Napoleonic Wars. The first 80 pages of this biography cover his astounding career in single-ship actions, and the inability of the Admiralty to understand his innovations. The next 55 pages deal with his ignominious Radical parliamentary career and financial fiascos. Another 46 pages cover his attempts to free a series of colonies from their Iberian or Ottoman masters, and how the rebels repeatedly frustrated victory and, of course, didn't pay up. The final 21 pages cover his attempts to restore his honor and his contributions to the deveopment of a recognizably modern navy. The editors say this 1947 book was selected for its congenial style and vignettes of Cochrane, not because it is the last word on the irascible man. This biography is superseded in accuracy by those employing additional family and governmental papers made public since the 1960's and listed in the brief bibliography.

        Fans of naval fiction should note that Forester's Hornblower frequently adopts Lord Cochrane's audacious naval exploits, as do many other series' heroes. Forester having appropriated Lord Cochrane's real adventures, Dudley Pope's Lord Ramage series seems to depend more on invented exploits to fill out the same general historical progression. O'Brian's Jack Aubrey also partakes of Cochrane's political ineptness and suffers his finanacial scandal (see especially the early Aubrey novels). While occasionally you see inspiration from Cochrane's later attempts to aid South Americans win their freedom from Spain (Forester, O'Brian, Cornwell), no novelist has taken up Cochrane's inventions (like ship lanterns, tar derivatives, chemical warfare!, and steam warships). This book might slightly disappoint some fiction fans because it lacks details or even a brief description of ALL of Cochrane's remarkable exploits in his Biscay or Mediterranean theaters of operation. But for any fans of Fighting Sail, Lord Cochrane is the inspiring source, and Lloyd's book a well-written introduction.

        5 out of 5 stars SUPERB NAVAL/POLITICAL HISTORY.......2000-08-25

        A thoroughly researched and beautifully written treatment of the life of one of Great Britain's most important heroes from the Age of Fighting Sail. I've devoured everything I can find on the Royal Navy for years -- this is among the most memorable volumes available! Lord Cochrane was a naval commander in war (and peace) whose talents almost rivalled the great Nelson's, and unlike Nelson he lived to a ripe old age. In a surprisingly "modern" twist to Cochrane's biography, he was duped into a financial scandal that led to bad headlines, ugly partisan politics, and a nasty court case. His subsequent efforts on the part of Latin American nations to help them win independence from Spain make him a veritable nautical Simon Bolivar. Author Lloyd brings this amazing man to life with compelling prose.

        5 out of 5 stars Admiral of the Blue, by fermed.......2000-05-26

        Lord Cochrane was, by all accounts, a superior naval officer. He was inventive, bold, imaginative, extremely meticulous in his preparations for action, and capable of great theatrics in the service of victory in battle, in capturing prizes, and in befuddling the enemy. He treated his men honorably at a time when abusing them was the norm and he rewarded them handsomely from the prize revenues he engendered. As a result he was adored by his subordinates and never had trouble recruiting personnel to serve under him.

        He was a model which inspired aspects of Jack Aubrey and Hornblower and other fictional characters of the Anglo-French wars. His true life was even more tumultuous than the fiction it spawned, for he became a naval hero in Chile and in Peru, in Brazil, and in Greece as he participated in each of those countries' wars of independence.

        When on land, Lord Cochrane was an inept, impetuous, cantankerous politician (he was a member of parliament for 10 years), who had no notion of the art of politics, and therefore was repeatedly demolished by his enemies, which were many. It is amazing that the brilliant and disciplined naval officer and tactician would become a bumbling, disorganized politician, but that is precisely what happened. He was involved in financial scandals, his honors and medals were removed, and his purse squandered and lost. It is likely that this honorable man was never guilty of the charges for which he was convicted (stock fraud), but the truth shall never be known for sure.

        He lived a long life (1775 - 1860) and by the time he died at 85 he had managed to (mostly) repair his honor, his finances, and his reputation, more as a result of the political changes around him than as a result of having learned political lessons.

        This book by Christopher Lloyd, a professional naval historian, has the scholar's convincing tone and language throughout. It has a fair index and bibliography. The book is highly recommended to the Aubrey-Maturin fans who are forever expanding their collections with ancillary historical volumes that allow for additional enjoyment of the series.
        Oak Lords (Advanced Dungeons and Dragons : Dragonlance/Dls3 Adventure, 93727)
        Average customer rating: Not rated
          Oak Lords (Advanced Dungeons and Dragons : Dragonlance/Dls3 Adventure, 93727)
          Blake Mobley
          Manufacturer: Wizards of the Coast
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
          ASIN: 1560761334
          The Late Byzantine and Slavonic Communion Cycle: Liturgy and Music (Dumbarton Oaks Studies)
          Average customer rating: Not rated
            The Late Byzantine and Slavonic Communion Cycle: Liturgy and Music (Dumbarton Oaks Studies)
            Dimitri E. Conomos
            Manufacturer: Dumbarton Oaks Research Library and Collection
            ProductGroup: Book
            Binding: Hardcover

            VoiceVoice | Instruments & Performers | Music | Entertainment | Subjects | Books
            GeneralGeneral | Religious & Sacred Music | Musical Genres | Music | Entertainment | Subjects | Books
            GeneralGeneral | Music | Entertainment | Subjects | Books
            MedievalMedieval | World | History | Subjects | Books
            WorshipWorship | Christian Living | Christianity | Religion & Spirituality | Subjects | Books
            ASIN: 0884021343
            The Lord's Way
            Average customer rating: Not rated
              The Lord's Way
              Dallin H. Oaks
              Manufacturer: Deseret Book Company
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Mormonism | Christianity | Religion & Spirituality | Subjects | Books
              GeneralGeneral | Theology | Christianity | Religion & Spirituality | Subjects | Books
              GeneralGeneral | Religion & Spirituality | Subjects | Books
              ASIN: 0875795781
              BELIEVE  Helping Youth Learn to Trust in the Lord
              Average customer rating: Not rated
                BELIEVE Helping Youth Learn to Trust in the Lord
                Robert C. Oaks
                Manufacturer: Deseret Book Company
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000O7OAZU
                Believe: Helping Youth Learn to Trust in the Lord
                Average customer rating: Not rated
                  Believe: Helping Youth Learn to Trust in the Lord
                  Robert C. Oaks
                  Manufacturer: Deseret Book Company
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Christian Living | Christianity | Religion & Spirituality | Subjects | Books
                  Ages 9-12Ages 9-12 | Christianity | Religions | Children's Books | Subjects | Books
                  ASIN: 159038203X

                  Book Description

                  How can our young people stand strong in today's world? As the temptations of the world increase, it becomes ever more urgent for us to know where we can turn for strength and guidance. Every parent and Church leader who works with youth recognizes the need to instill in them the faith and power that will see them through their trials. In this book, Elder Robert C. Oaks helps young people -and those who love them- understand why and how to trust in the Lord. Demonstrating why the "arm of flesh" is untrustworthy, he goes on to show how prayer, obedience, and service will increase our ability to trust in the Divine.
                  The Oak Staircase; or, The Stories of Lord and Lady Desmond.  A Narrative of the Times of James II.  The Girls' Own Favourite Series
                  Average customer rating: Not rated
                    The Oak Staircase; or, The Stories of Lord and Lady Desmond. A Narrative of the Times of James II. The Girls' Own Favourite Series
                    M. And C. Illustrated By T. H. Collins Lee
                    Manufacturer: E. P. Dutton
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000NUFVFG
                    The oak staircase; or, The stories of Lord and Lady Desmond: A narrative of the times of James II
                    Average customer rating: Not rated
                      The oak staircase; or, The stories of Lord and Lady Desmond: A narrative of the times of James II
                      Mary Lee
                      Manufacturer: Griffith and Farran
                      ProductGroup: Book
                      Binding: Unknown Binding

                      GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
                      ASIN: B0008BT0NO
                      Canada's Coeur de Lion and British Hearts of Oak: Containing ninetieth birthday greetings to the Rt. Hon. Lord Strathcona & Mount Royal ... with chapters ... Nelson on H.M.S. Victory at Trafalgar
                      Average customer rating: Not rated
                        Canada's Coeur de Lion and British Hearts of Oak: Containing ninetieth birthday greetings to the Rt. Hon. Lord Strathcona & Mount Royal ... with chapters ... Nelson on H.M.S. Victory at Trafalgar
                        Edward W Matthews
                        Manufacturer: Richard J. James
                        ProductGroup: Book
                        Binding: Unknown Binding
                        ASIN: B0008CV3KQ
                        Canada's Cœur de Lion and British Hearts of Oak, containing ninetieth birthday greetings to the Rt. Hon. Lord Strathcona & Mount Royal ... high commissioner ... on H.M.S. Victory at Trafalgar, etc., etc
                        Average customer rating: Not rated
                          Canada's Cœur de Lion and British Hearts of Oak, containing ninetieth birthday greetings to the Rt. Hon. Lord Strathcona & Mount Royal ... high commissioner ... on H.M.S. Victory at Trafalgar, etc., etc
                          Edward Walter Matthews
                          Manufacturer: R.J. James [etc., etc.]
                          ProductGroup: Book
                          Binding: Unknown Binding
                          ASIN: B0008BLG40

                          The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
                          Average customer rating: 4.5 out of 5 stars
                          • Buy this Book!
                          • Worth every dollar
                          • The definitive book on direct marketing
                          • A Reference Book with STep-By-Step How-To
                          • An Absolute book for any Marketer's Arsenal
                          The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
                          David Shepard Associates
                          Manufacturer: McGraw-Hill
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Business & Investing | Subjects | Books
                          Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                          DirectDirect | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                          MultilevelMultilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
                          MarketingMarketing | Business & Finance | New & Used Textbooks | Stores | Books
                          Quantitative BusinessQuantitative Business | Business & Finance | New & Used Textbooks | Stores | Books
                          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                          Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                          Similar Items:
                          1. Strategic Database Marketing Strategic Database Marketing
                          2. Direct Marketing: Strategy, Planning, Execution Direct Marketing: Strategy, Planning, Execution
                          3. Optimal Database Marketing: Strategy, Development, and Data Mining Optimal Database Marketing: Strategy, Development, and Data Mining
                          4. The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
                          5. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

                          ASIN: 0070580561

                          Book Description

                          Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more

                          Download Description

                          The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

                          Customer Reviews:

                          5 out of 5 stars Buy this Book!.......2006-02-03

                          If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I'd pay even more to have this book.

                          The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.

                          I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.

                          5 out of 5 stars Worth every dollar.......2003-04-17

                          As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf - a complex subject made easy through informative and well planned studies and examples.

                          I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.

                          Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere!

                          5 out of 5 stars The definitive book on direct marketing.......2002-05-04

                          Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good "how-to" book that you will find on such a wide variety of topics.

                          Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers!

                          5 out of 5 stars A Reference Book with STep-By-Step How-To.......2000-12-09

                          This will be my reference book in this subject matter. It covers a lot of detail I'm convinced the authors have been collecting these nuggets since the first day they started working then poured it all out into this book. This is good and bad. It makes for a not-so-easy read. Some chapters almost just ramble this way and that. Wouldn't you rather a book err on too much detail than too little, though? I was very pleased though, that the book has many step-by-step how-tos. For example, what to include in a Functional Requirements doc, what to include in a system implmentation design doc. Fifteen steps of putting a Marketing Contact Program in place. This book is not an easy read. The chapters are written by different authors so you get a variety of styles, depth, rambling-ness. If you ever have the opportunity to hear THE David Shepard speak, don't miss it. I heard him give a 3-hour session at NCDM in Orlando this month. He is funny, engaging, delivers clearly and articulately and I learned a lot!

                          4 out of 5 stars An Absolute book for any Marketer's Arsenal.......2000-06-28

                          This book has it all! With insight into both traditional & direct marketing, Sheppard & Associates drill into all aspects of database marketing: Marketing,Client/Server Technology, Statistics, Research, and so on! I recommend this book for anyone who is interested in learning about direct marketing & database marketing. But make sure you have some time on your hands. It's not an easy read. In fact, you may want to first view the table of contents & decide what areas you would benefit from reading first. Then, read it again. People will think you have returned back to school by the book's size & weight! This book is on my shelf as one of the best "reference" tools to date. I catch myself referring back to it once a month.
                          The New Direct Marketing: How To Implement a Profit-driven Database Marketing Strategy
                          Average customer rating: Not rated
                            The New Direct Marketing: How To Implement a Profit-driven Database Marketing Strategy
                            David Shepard Associates
                            Manufacturer: McGraw-Hill Companies
                            ProductGroup: Book
                            Binding: Hardcover
                            ASIN: B000N749CU
                            The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
                            Average customer rating: Not rated
                              The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
                              David Shepard Associates
                              Manufacturer: McGraw-Hill
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000OFHKV8

                              Books:

                              1. September Song: A Cronicle of the O'Malley's in the Twentieth Century (Family Saga)
                              2. Shakespeare, from Stage to Screen
                              3. So You Wanna See Cowboy Stuff?
                              4. Speeding to the Millennium: Film & Culture 1993-1995 (S U N Y Series in Postmodern Culture)
                              5. Stanley Kubrick's 2001: A Space Odyssey: New Essays
                              6. Stanley Kubrick Companion
                              7. Stripping the Assembly of Film Images
                              8. Surviving Production: The Art of Production Management for Film & Television
                              9. Sweet Home Alabama: Head Over Heels/Ready or Not/The Princess and the Mechanic/Matchmaker, Matchmaker (Heartsong Novella Collection)
                              10. The Best American Movie Writing 1999 (Best American Movie Writing)

                              Books Index

                              Books Home

                              Recommended Books

                              1. Clear Speech Student's Book: Pronunciation and Listening Comprehension in American English, 3rd Edit
                              2. The Hiding Place
                              3. Motion Graphics and Effects in Final Cut Pro
                              4. Six-Figure Freelancing
                              5. Programming WCF Services
                              6. The Sportswriter
                              7. The Art & Craft of Playwriting
                              8. Manual Practico del Contador - 5b: Edicion
                              9. Liberating Economics: Feminist Perspectives on Families, Work, and Globalization
                              10. Sorrow Without End: a Medieval Mystery