Eternal Sunshine of the Spotless Mind: The Shooting Script (Newmarket Shooting Script Series)
Average customer rating: 5 out of 5 stars
  • Eternally spotless
  • This is a truly beautiful movie...
  • Thought provoking and truly original
  • memories are to be remembered
  • Provides the reader with a 165-page shooting script in book
Eternal Sunshine of the Spotless Mind: The Shooting Script (Newmarket Shooting Script Series)
Charlie Kaufman , and Michel Gondry
Manufacturer: Newmarket Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1557046107

Book Description

The newest original screenplay from the Oscar®-nominated writer of Adaptation and Being John Malkovich—the only book on his new film starring Jim Carrey, Kate Winslet, Kirsten Dunst, Tom Wilkinson, Elijah Wood, and Mark Ruffalo. In the new Charlie Kaufman film directed by Michel Gondry, Joel (Jim Carrey) is stunned to discover that his girlfriend Clementine (Kate Winslet) has had her memories of their tumultuous relationship erased. Out of desperation, he contacts the inventor of the process, Dr. Howard Mierzwiak (Tom Wilkinson), to have Clementine removed from his own memory. But as Joel's memories progressively disappear, he begins to rediscover their earlier passion. From deep within the recesses of his brain, Joel attempts to escape the procedure. As Dr. Mierzwiak and his crew (Kirsten Dunst, Mark Ruffalo, Elijah Wood) chase him through the maze of his memories, it's clear that Joel just can't get her out of his head.

Eternal Sunshine of the Spotless Mind: The Shooting Script includes the complete screenplay, a selection of black-and-white movie stills, selected production notes, and complete cast and crew credits. 20 b/w photos.

Customer Reviews:

4 out of 5 stars Eternally spotless.......2005-06-27

"Eternal sunshine of the spotless mind!/Each pray'r accepted, and each wish resign'd... Desires compos'd, affections ever ev'n,/Tears that delight, and sighs that waft to Heav'n." The original Alexander Pope poem suits the movie whose title it inspired, "Eternal Sunshine of the Spotless Mind," a unique, surreal film about memories, love and sorrow.

"Eternal Sunshine of the Spotless Mind" deals with timid, conservative Joel, who bumps into ex-girlfriend Clementine at a store -- and finds she doesn't remember him. He finds a notice in his mail that she has had him erased from her memories, and angrily decides to have the same done. But during the procedure, Joel revisits the good times they had together, and finds that he doesn't want to lose his memories with Clementine.

This movie, by Michel Gondry and Charlie Kaufman, was one of the best of 2004, and one that isn't quickly forgotten. The screenplay is an excellent accompaniment; if there is a line or an image that didn't seem to make sense, it might make more sense here. "Eternal Sunshine" fans will also like the scenes that never made it to the final cut, and one scene got shuffled around.

Additionally, there is an interview at the end with Kaufman. In it, he describes his writing background, his collaborations with Gondry, clashes with Ben Affleck's horrific "Paycheck," memory, and that wonderful "Velveteen Rabbit" scene. Although, it could have used more of Kaufman's thoughts on the final product and the actors.

The stumbling blocks? Don't try reading the screenplay BEFORE seeing the movie, or you will be hopelessly lost. The script cuts wildly from the past, the present, inside and outside the characters' heads. It works wonderfully on the screen, but on paper it's hard to visualize just by the words alone. That, and this richly visual film is only represented by some murky black-and-white photos.

"Eternal Sunshine of the Spotless Mind" is a wonderful script, which spawned a wonderful film. And for fans of that film, this is an excellent accompaniment and resource.

5 out of 5 stars This is a truly beautiful movie..........2005-05-27

This is a truly beautiful movie. I seriously think it is one of Jim Carey's best films. The cinematography is provocative and intelligent. The acting is flawless. And the plot is a well devised mesh of fantastical conception and blatant realism mixed with subtle humor. It should have one an award. It was certaintly better than Million Dollar Baby.

5 out of 5 stars Thought provoking and truly original.......2005-01-19

This was a movie I didn't expect to like. I hadn't heard that much about it and wasn't all that enthusiastic about seeing another Jim Carey movie. Boy, was I pleasantly surprised.

First of all, this movie is truly original. That's rare these days. It revolves around the premise that you can erase someone from your memories. In this case, the "someone" to be erased is Kate Winslet's character of Clementine. She is wacky and artsy, and plays against Carey's straightlaced character Joel perfectly. I had just seen an interview with Winslet before this movie and was amazed at her accurate American accent. Very well done.

And Carey is brilliant. His toned down, not over the top portrayal of Joel was delightful and wonderful. This is the first time I actually thought of Carey as a very good actor. Both Carey and Winslet deserve an Oscar for this film.

In addition, the film is beautifully shot as well. This could have been a very goofy movie, with a premise that was hard to actually get into and believe, but this film worked perfectly on all accounts: writing, cinematography, acting. I would recommend this film to anyone that wants to see a thoroughly enjoyable, funny, sweet, interesting, wonderful film that is unlike any you've seen before.

From the author of The Difference Now, A New Dish, and At the Coffee Shop. (www.thedifferencenow.com).

4 out of 5 stars memories are to be remembered.......2004-12-11

this is a brilliant affecting screenplay..like much of kaufman's work it combines inventivness and originality with the creation of well drawn poignant complex characters trying to make sense of and live as best they can in this world we live in. amidst all the craziness and surreal aspects of his work there's a real humanism that shines through...i once read in an interview charlie did that he consider's himself primarily a book person not a film person..i loved that...the world needs more screenwriters who look at themselves as primarily book people particularly when they can team up with such visual artists as michel gondry or spike jonz..no wonder these collaboratons produce such great films..these artists perfectley complement each other..nonetheless this screenplay stands on it's own as a work of art..

5 out of 5 stars Provides the reader with a 165-page shooting script in book.......2004-05-03

A Hollywood film script book from Academy Award-nominated screenwriter Charlie Kaufman (whose previous credits include "Being John Malkovich" and "Adaptation"), for the very highly acclaimed film "Eternal Sunshine Of The Spotless Mind", this provides the reader with a 165-page shooting script in book form and will prove to be a welcome addition to the growing library of Hollywood film scripts and "must" reading for aspiring film students. Enhanced with a Q&A with Kaufman, black/white movie stills with commentary, and complete cast and crew credits, Eternal Sunshine Of The Spotless Mind will also prove of great interest to the legions of Jim Carrey fans who enjoyed his performance as Joel, a young man who wants to have the painful memories of his girlfriend Clementine (played by Kate Winslet) erased from his mind.
Charlie Kaufman Shooting Script Set, Collection 2: Eternal Sunshine of the Spotless Mind and Adaptation
Average customer rating: 5 out of 5 stars
  • An amazing Screenwriter with gifts unimaginable.
Charlie Kaufman Shooting Script Set, Collection 2: Eternal Sunshine of the Spotless Mind and Adaptation
Charlie Kaufman
Manufacturer: Newmarket
ProductGroup: Book
Binding: Paperback

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ASIN: 1557046913

Book Description

The Newmarket Shooting Script® Sets offer a value-priced opportunity for screenplay lovers to build their collection. Each book within the set includes a facsimile of the film's actual shooting script, plus exclusive extras, such as introductions by or interviews with the filmmakers, notes on the film's production, selected movie stills, and complete cast and crew credits.

Includes:
Eternal Sunshine of the Spotless Mind: Oscar®-winner for Best Original Screenplay; features a Q&A with Charlie Kaufman and introduction by director Michel Gondry
Adaptation: Kaufman's adaptation of Susan Orlean's bestselling book The Orchid Thief with commentaries by Orlean and Robert McKee, plus an in-depth interview with Kaufman and director Spike Jonze.

Customer Reviews:

5 out of 5 stars An amazing Screenwriter with gifts unimaginable........2006-12-22

If you have ever seen any Charlie Kaufman films, you have learned to either love him right away or hate him. I love him. My particular favorite is "Eternal Sunshine of the Spotless Mind". Filled with a powerful meaning and incredible storylines (main and side), this is sure to have you page turning all the way to the end without stopping.

Someone who is in my opinion, a step above Hollywood, and a true pleasure for all of us to read.

Eternal Sunshine of the Spotless Mind (Script)
Average customer rating: Not rated
    Eternal Sunshine of the Spotless Mind (Script)
    Charlie Kaufman , and Michel Gondry
    Manufacturer: Nick Hern Books
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Movies | Entertainment | Subjects | Books
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    1. Eternal Sunshine Of The Spotless Mind (Widescreen Edition) Eternal Sunshine Of The Spotless Mind (Widescreen Edition)

    ASIN: 1854597965
    Michel Gondry's Eternal Sunshine of the Spotless Mind
    Average customer rating: Not rated
      Michel Gondry's Eternal Sunshine of the Spotless Mind
      Christopher Gra
      Manufacturer: Routledge
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0415774667
      Screenwriters Award-Winner Set, Collection 2: Sideways, Eternal Sunshine of the Spotless Mind, and American Beauty
      Average customer rating: Not rated
        Screenwriters Award-Winner Set, Collection 2: Sideways, Eternal Sunshine of the Spotless Mind, and American Beauty
        Alexander Payne , Alan Ball , and Charlie Kaufman
        Manufacturer: Newmarket
        ProductGroup: Book
        Binding: Paperback
        ASIN: 1557046891

        Book Description

        The Newmarket Shooting Script® Sets offer a value-priced opportunity for screenplay lovers to build their collection. Each book within the set includes a facsimile of the film's actual shooting script, plus exclusive extras, such as introductions by or interviews with the filmmakers, notes on the film's production, selected movie stills, and complete cast and crew credits.

        Includes:
        Sideways: Oscar®-winner for Best Adapted Screenplay; includes full-color section of photos from the film
        Eternal Sunshine of the Spotless Mind: Oscar®-winner for Best Original Screenplay; features a Q&A with Charlie Kaufman
        American Beauty: Five-time Oscar® winner, including Best Picture and Best Original Screenplay; with an Afterword by Alan Ball
        Screenwriters Award-Winner Set, Collection 4: Capote, The Squid and the Whale, and Eternal Sunshine of the Spotless Mind
        Average customer rating: Not rated
          Screenwriters Award-Winner Set, Collection 4: Capote, The Squid and the Whale, and Eternal Sunshine of the Spotless Mind
          Dan Futterman , Noah Baumbach , and Charlie Kaufman
          Manufacturer: Newmarket
          ProductGroup: Book
          Binding: Paperback
          ASIN: 1557047421

          Book Description

          The Newmarket Shooting Script® Sets offer a value-priced opportunity for screenplay lovers to build their collection. Each book within the set includes a facsimile of the film's actual shooting script, plus exclusive extras, such as introductions by or interviews with the filmmakers, notes on the film's production, selected movie stills, and complete cast and crew credits. This 3-vol. paperback set includes the script books for the movies Capote, The Squid and the Whale, and Eternal Sunshine of the Spotless Mind.

          Capote: Winner, Best Screenplay, Independent Spirit Award; features full-color section of film stills and background information
          The Squid and the Whale: Winner, Best Screenplay, National Board of Review; includes a Q&A with Noah Baumbach
          Eternal Sunshine of the Spotless Mind: Academy Award® winner for Best Original Screenplay; features a Q&A with Charlie Kaufman
          Eternal Sunshine of the Spotless Mind
          Average customer rating: Not rated
            Eternal Sunshine of the Spotless Mind

            Manufacturer: HERN NICK
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000GSDEA4
            ETERNAL SUNSHINE OF THE SPOTLESS MIND MOVIE SCRIPT SCREENPLAY
            Average customer rating: Not rated
              ETERNAL SUNSHINE OF THE SPOTLESS MIND MOVIE SCRIPT SCREENPLAY

              ProductGroup: Book
              Binding: Ring-bound
              ASIN: B000FI7A3W

              A Matrix of Meanings: Finding God in Pop Culture (Engaging Culture)
              Average customer rating: 4.5 out of 5 stars
              • Great Resource for Understanding Post-Modern Pop Culture and Christianity
              • Matrix of Meaning
              • Not just looking, but FINDING God in Pop Culture
              • Flipping the Script
              • Read the preface and introduction
              A Matrix of Meanings: Finding God in Pop Culture (Engaging Culture)
              Craig Detweiler , and Barry Taylor
              Manufacturer: Baker Academic
              ProductGroup: Book
              Binding: Paperback

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              5. The Younger Evangelicals: Facing the Challenges of the New World The Younger Evangelicals: Facing the Challenges of the New World

              ASIN: 080102417X
              Release Date: 2003-11-01

              Book Description

              Ross and Rachel had a baby, Britney and Justin broke up, and Time magazine asked if Bono could save the world. From the glittering tinsel of Hollywood to the advertising slogan you can't get out of your head, we are surrounded by popular culture. In A Matrix of Meanings Craig Detweiler and Barry Taylor analyze aspects of popular culture and ask, What are they doing? What do they represent? and What do they say about the world in which we live? Rather than deciding whether Bono deserves our admiration, the authors examine the phenomenon of celebrity idolization. Instead of deciding whether Nike's ''Just do it'' campaign is morally questionable, they ask what its success reflects about our society. A Matrix of Meanings is a hip, entertaining guide to the maze of popular culture. Plentiful photos, artwork, and humorous sidebars make for delightful reading. Readers who distrust popular culture as well as those who love it will find useful insight into developing a Christian worldview in a secular culture.

              Customer Reviews:

              4 out of 5 stars Great Resource for Understanding Post-Modern Pop Culture and Christianity.......2007-06-30

              "A Matrix of Meanings," although somewhat outdated, did a fair job at breaking down the common aspects of pop culture and analyzing them a post-modern secular and Christian world view.

              The book, although skips over some areas that I personally would have liked to discuss, clearly describes what "post-modern" means and how this current mindset is reflected in movies, art, music, fashion, etc.

              Overall, it challenges the Evangelical Christian to rethink methods and opinions about "the world" and how to go forward with Christ without devaluing culture and things that may not be "Christian." It also does a great job at promoting the mindset that everyone in culture is seeking answers and doing so through many media and pop culture outlets, and not necessarily through the institution of church as before.

              If you would like to know more about post-modern thinking and recent trends in pop culture media, read this book!

              5 out of 5 stars Matrix of Meaning.......2006-08-13

              This is one of my favorite books. Fuller Seminary Professors Craig Detweiler and Barry Taylor (who both also happen to be involved in the Hollywood world) approach popular cultural with anthropology, sociology, philosophy, and theology to discover the questions of culture, what God is doing in the world today and how Christians can join Him in this work. They inspect advertising, celebrities, music, movies, television, fashion, sports, and art from the perspective of being both artist and pastor. Detweiler and Taylor see a Jesus who walked the streets, of whose ministry we read more of his interaction with marketplace people than synagogue teachings, who was accused of spending his time with "sinners," with the rejects of the church, a Jesus that lived in a specific culture at a specific time, a characteristic sometimes forgotten in our almost docetic approach to Christianity. In the introduction, the authors write, "We embrace pop culture because we believe it offers a refreshing, alternative route to a Jesus who for many has been domesticated, declawed, and kept under wraps" (p. 9). The book introduces a new aspect to hermeneutic and suggest ways to open the church doors to "that bright, passionate audience of young people whom advertisers covet and the church is in danger of losing" (p. 8). Some of their ideas may feel dangerous to the shepherds of the flock and the guardians of truth that want to protect their people from the threatening ideas and philosophies of the world, but they dive in to play with the dolphins and the whales and the coral. More than deconstructing the modern method, they seek to reconfigure and recontextualize. They remythologize the gospels, not in order to create a story devoid of truth, but in order to recapture and embodied heroism and life that invites us to find our community in God's metanarrative of creation, fall, and recreation.
              I found this book a refreshing challenge to engage with culture, rather than standing outside of culture waving our parental fingers with a "tsk, tsk." While not losing the integrity of their Christian heritage, Detweiler and Taylor walk the streets to dialogue, to learn, and to share wisdom, to find God in pop culture.
              I have put this book on my must-read list and have become a self-designated publicist. My only regret is not being able to give this over 5 stars.

              5 out of 5 stars Not just looking, but FINDING God in Pop Culture.......2004-04-01

              Craig Detweiler and Barry Taylor have bettered and deepened their theology, their knowledge of the Creator of life, and have shared insights from their discovery in their recent book, A Matrix of Meanings: Finding God in Pop Culture. Their methodology is rather simple; they immersed themselves in pop culture and allowed it to inform and transform their theology. Having done so, they are pretty adamant that this is the only way to ascertain theological significance in pop culture. Viewing pop culture from the inside out enables one to find patterns of meaning within, a matrix, which further allows one to comprehend the theological contribution of a pop cultural event. Bernard Lonergan, a Catholic theologian who is quoted in the first chapter of A Matrix of Meanings, believes a shift from the modern empirical approach to theology to a postmodern approach "requires that theology be conceived, not as a permanent achievement, but as an ongoing process of mediation between...a cultural matrix of meanings and values and a religion within that matrix." Detweiler and Taylor stress "only after careful inspection and reflection do we dare to locate values and religion within that matrix" (31).

              The postmodern shift happening in contemporary culture is addressed at the beginning of this text. In postmodernity, the ancient serves as the foundation for the present. And due to globalization, borders are blurred, which creates a global village that enables the everyday individual to have access to new ideas, interaction with new perspectives, and expansion into new values. As such, a consciousness of pluralisms is expressed in society, in everyday relationships, and, more specific to the aims of A Matrix of Meanings, in theologizing.

              Consequently, recognizing the importance of engaging pop culture on its own terms in an ongoing relationship, Detweiler and Taylor have responded by creating a rather ingenious matrix to aid in making and discovering meaning and theological significance. Included are various artistic forms (TV, movies, music, fashion, art, and sports), a study of the marketplace (driven by consumerism, fueled by advertising, attained by celebrity), and ten trends that invite serious, theological reflection, which sum up postmodernity as being post-national, post-rational, post-literal, post-scientific/technological, post-sexual, post-racial, post-human, post-traumatic/therapeutic, post-ethical/institutional, post-Christian. Basically, assumptions and understandings across many fronts need to be shifted in light of the current cultural climate.

              I am completely open to each of the post categories because I have been undergoing a major life-shift for several years now, redefining and rediscovering faith and its lived reality in my life. Bastions of society are still gripping tightly to conservative, fundamentalist values and approaches to life, theology, and the discovery of meaningfulness. Most notable to me are the many who buy into the nationalist fervor of President Bush, who views America as the savior of the rest of the supposed uncivilized, non-democratic world. That behavior is deeply misguided and dehumanizing, arrogant and destructive, to say the least. We are living in a post-national world! Wake up, Mr. President. Global boundaries are increasingly indistinct, and it is more important to recognize people for their humanity, celebrating their culture and differences, seeking similarities as points of connection. Another trend I easily agree with is the post-sexual shift; no longer is sex defined as being between a man and a woman, not even just as two people physically together (cyber sex). Sexuality is increasingly being explored, spiritualized, done, overdone, explicitly shown in films, not even included, and so on. So much contradiction is apparent, for example, teens saying they are not interested in sex and yet dressing skimpily. In this post-sexual world, much room is made for exploration and redefining, and the new trend/rebellion could very well be abstinence. Suffice to say new thoughts and attitudes towards sex are developing. I most identify with the post-Christian trend. I nearly despise anything labeled "Christian" because of the connections attributed to that label, not to mention it being merely an economic label to sell more unnecessary "Christian" products. And for me the typical Christian rituals have lost their meaningfulness because they are disconnected from the rest of pop culture, which is deeply meaningful to me. Yet, I am still not swayed from my fervor for knowing Jesus. Pop culture rather greatly fuels my desire as I continue to see glimpses of Jesus within films and music mostly. (...)

              Great book! Excellent matrix! Sound guidance for engaging pop culture, increasing one's awareness and relationships, and doing serious theologizing!

              5 out of 5 stars Flipping the Script.......2004-03-20

              (Note: This review not only attempts to review the book, but also engage some previous reviews.)

              What Detweiler and Taylor have done here is what Detweiler calls "reversing the hermeneutical flow" (a.k.a. "flip the script", to quote "8 Mile"). In other words, rather than taking the Bible and looking at (a.k.a. criticizing) Pop Culture through what we think the Bible says, they take a thorough look at pop culture and use than as a method of viewing - or at least presenting - the God of the Bible. For any who have a hard time with that, read on.

              As one reviewer has already stated, from the outset this book states that it's primarily for people that already like Pop Culture and have wondered how to reconcile that with their Christian worldview. Furthermore, the authors ask tough questions of the Church. If the majority of the world connects with Pop Culture way better than they do with the Church, then why is that and what are we to do about it? Sorry, but the "they're fallen beings" excuse isn't gonna cut it anymore. Detweiler and Taylor take us beyond the "seeker-sensitive" approach and genuinely challenge the Church to engage Pop Culture in a respectful, dynamic way. Even in the profane, God is talking and it's time we recognized holy ground when we saw it. It's a different and (I think) more accurate version of things than we typically hear from the evangelical pulpit. God is talking through culture with or without the Church's approval!

              For those who have "reservations" about whether Christians should be as comfortable with culture as the book suggests, I offer this thought. The Bible was not written in a cultural vacuum, nor was Jesus born into one. Inspired? Sure. Absolutely devoid of any cultural influence? I think not. Read John 1 to those who haven't grown up in the church (or even those who have) and most would have a blank expression on their face because it was written to appeal to those influenced by the contemporary hot worldview: Stoicism. Parables were the movies of the day. There are four different Gospels in order to present Jesus slightly diffently to four different cultures. Paul understood culture enough to address it in Athens at the tribute to the "unknown god" (note that he didn't try to disprove their other gods before making the connection for them). These guys presented God (and, I would argue, understood God) through the lens of their culture. Why are we so affronted by others suggesting we do the same?

              "There's nothing new under the sun", and God is still looking for those who will help meet Pop Culture where it's at and make those connections. This book does it in a whole different sort of way. Rather than giving easy examples ("this movie means this") that you can use in your next Bible study, they attempt to form a worldview that takes in all of culture and finds where God is working ("teach a man to fish", etc). Bottom line: most of us still need to have our "scipt flipped". For me, this book, and the thought behind it, was the best place to do that.

              5 out of 5 stars Read the preface and introduction.......2004-02-13

              Some in haste to dismiss this book might fail to recognize the starting point the authors readily admit they are coming from.

              "We acknowledge that the entertainment industry generates plenty of products worth criticizing...we believe that the "sins" of pop culture have received ample coverage in previous books. Our book will concentrate on what's right with pop culture." (pg. 9)

              "We congratulate those who have sought to frame cultural engagements as a test of personal purity...For those hoping to find clear prescriptions for what Christians should or shouldn't watch and listen to, this is not your book. Instead, we write for students who have decided to live out their faith with feet planted firmly in the world." (pg. 9)

              With a proper understanding of the context the authors are coming from, this is a quietly engaging book with deep insight into the many mundane and profane works of God.

              Heaven and Hell: Revelations 3 (In Nomine: Revelations)
              Average customer rating: 5 out of 5 stars
              • Wonderful
              Heaven and Hell: Revelations 3 (In Nomine: Revelations)
              James Cimbais
              Manufacturer: Steve Jackson Games
              ProductGroup: Book
              Binding: Paperback
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              ASIN: 1556343396

              Customer Reviews:

              5 out of 5 stars Wonderful.......1999-10-19

              This has got to be the best of Revelations. It is full of adventure ideas, campaign settings and expanded writeups of four of the coolest superiors you're likely to find.

              6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
              Average customer rating: 4.5 out of 5 stars
              • 6 Steps to Greater Visibility!
              • Make it Happen Through the Media
              • Excellent resource for obtaining free publicity
              • Very good introductory book to publicity w lots of helpful tips
              • Don't reinvent the wheel regarding how to get publicity - just read this book and you will understand how to do it.
              6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
              Marcia Yudkin
              Manufacturer: Career Press
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              ASIN: 1564146758

              Book Description

              Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime. It also covers: o Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. o How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. o Performing on radio, TV, or the Web like a pro. o How to be easily found through the search engines.

              Customer Reviews:

              4 out of 5 stars 6 Steps to Greater Visibility!.......2007-03-09

              This book was suggested to me by a friend who read it years ago and employs one of the steps in the book. His business is highly successful and he doesn't spend a fortune in marketing. I read this book recently and have started to use the suggestions by author Marcia Yudkin. The book is an easy read and full of examples. The steps are not difficult to perform and, in some cases, don't cost a thing. I would recommend this book to anyone who wants to increase visibility of their product, services, or themselves.

              4 out of 5 stars Make it Happen Through the Media.......2007-01-06

              It occurred to me as I read this book that the people we regularly see on television, hear on the radio, or are featured in newspapers and magazines aren't any smarter or more talented than most of us. So why are they getting publicity for their supposed unique talents and we aren't? They understand how to utilize the media properly to gain an advantage. The media doesn't play favorites contrary to popular belief--they greatly desire to provide fresh perspectives and intriguing content to their audience. If we know how to help them, they will gladly help us. This book outlines ways we can rise above the crowd and get discovered with the help of the media.

              To put it succinctly: if you want to learn how to utilize the media to your advantage, get this book.

              4 out of 5 stars Excellent resource for obtaining free publicity.......2007-01-03

              I bought this because I needed to obtain some publicity about an invent in which I was involved. Using the precepts in the book, we wrote a press release that worked wonders. Much of the information is logical, but it's a good reminder and there are excellent examples in the book to get one started.

              4 out of 5 stars Very good introductory book to publicity w lots of helpful tips.......2006-12-12

              This is an excellent introduction to publicity for anyone, but especially for small business owners and others who are publicity or marketing challenged.

              The book describes the differences between advertising and publicity and even goes into the psychological and emotional resistance to putting yourself in the public eye. For people just starting out, this could help them deal with their fears.

              Section II of the book is on writing for publicity. This section talks about news releases, putting together a media kit, writing effective pitch letters and publishing articles. It describes how to use writing to get free exposure and does a good job of covering this territory.

              Section III addresses speaking, getting on the radio or TV and networking to get exposure. This is a nice introduction and is upbeat and optimistic.

              Section IV talks about polishing your publicity skills. This section has a lot of good practical advice and tips. In fact, the handful of tips you might pick up from anywhere in the book will pay for it many times over.

              Overall, this is a great upbeat book that gives people the essentials they need to get started. I am an experienced business person, do a fair amount of public speaking and I found many useful ideas here. I also coach small business owners and have worked with larger companies in marketing and strategic planning.

              What I most like about this book is the wide scope that it covers and how it addresses the most common roadblocks and problems with practical advice. This isn't a theory book, it will tell you how to get your business moving.

              5 out of 5 stars Don't reinvent the wheel regarding how to get publicity - just read this book and you will understand how to do it........2006-10-20

              This book will definitely help you attract media attention for your business or consulting practice. I highly recommend it to small business owners who need to develop a public relations or publicity plan as part of their marketing mix. The material included in this book will show you how to connect with newspapers, magazines, radio and television, as well as other media outlets. You will also find information about the Internet, Web sites, and search engines.

              As long as you understand that the public has an appetite for interesting stories that can be called "news," then you will find this book to be helpful to you in supplying the public what it craves. And you will get known in the process.

              At page 19 the author lists the "6 Steps" referred to in the book's title. They are as follows:

              1. Determine the purpose of your publicity message
              2. Determine what your publicity message should be (write it)
              3. Determine where that target of your message is
              4. Determine who that target is
              5. Always include your contact info in your message
              6. Pick a medium (newspaper, magazine, ezine, radio, tv, etc.) to hit your target

              The book is broken into 5 parts. The author suggests that you can get publicity by writing and speaking. Don't forget that some great publicity comes from doing public speaking! The best part of the book is the forth part which concerns: Polishing Your Publicity Skills. This is the meat of the book. It is the Publicity Guide that makes this book so good. It is here that the author provides tips and examples of pitch letters, press releases, and radio and TV blurbs.

              The book is well organized and easy to read. So if you need to put together a publicity campaign, then you will do yourself a favor by getting hold of this book to use as one of your resources. 5 stars!

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              2. Film Composers in America: A Filmography, 1911-1970
              3. Film Noir: An Encyclopedic Reference to the American Style, Third Edition
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              5. Fritz Lang's Metropolis : Cinematic Views of Technology and Fear (Studies in German Literature, Linguistics, and Culture)
              6. Future Noir: The Making of Blade Runner
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              8. Haunted Idol: The Story of the Real Cary Grant
              9. Hilary Duff: Total Hilary, Metamorphosis, Lizzie McGuire and More!
              10. Hollywood Auteur: Francis Coppola

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