Book Description
Richard Vaughn's account of the development of the American movie rating system situates contemporary cinema within the turbulent context of the history of censorship, America's cultural wars, and the impact of new technologies that have transformed entertainment. Based on the private papers and oral history of Richard D. Heffner, who headed MPAA's Classification and Rating Administration for two decades, from 1974 to 1994, it chronicles the often tense working relationship between Heffner and Jack Valenti, the long-standing currently 83 year old President and Chief Executive of the Motion Picture Association of America. It also documents the sometimes bruising encounters Heffner had with such Hollywood heavyweights as Clint Eastwood, Oliver Stone, Michael Douglas, George C. Scott, Lew Wasserman, Arthur Krim, Jerry Weintraub, and many others. Heffner's memoirs reveal the conflicted behind-the-scenes history of the American movie rating system from the perspective of a man once called "the least-known most powerful person in Hollywood". Stephen Vaughn has taught the history of communication at the University of Wisconsin, Madison, since 1981. His previous books include Ronald Reagan in Hollywood: Movies and Politics (1994), The Vital Past: Writings on the Uses of History (1985), and Holding Fast the Inner Lines: Democracy, Nationalism and the Committee on Public Information (1980). He is General Editor of a three-volume Encyclopedia of American Journalism, and has published a two-volume annotated bibliography in electronic format.
Average customer rating:
- Profound and evocative
- delves into the human spirit
|
Misterioso
Sascha Feinstein
Manufacturer: Copper Canyon Press
ProductGroup: Book
Binding: Paperback
General
| Music
| Entertainment
| Subjects
| Books
20th Century
| Poetry
| United States
| World Literature
| Literature & Fiction
| Subjects
| Books
General
| Poetry
| United States
| World Literature
| Literature & Fiction
| Subjects
| Books
General
| Poetry
| Literature & Fiction
| Subjects
| Books
United States
| Single Authors
| Poetry
| Literature & Fiction
| Subjects
| Books
Look Inside Entertainment Books
| Trip
| Specialty Stores
| Books
ASIN: 1556591365 |
Book Description
One of Copper Canyon Press's missions is to introduce the work of new poets. With the launching of the annual Hayden Carruth Award, the Press is excited to introduce the work of Sascha Feinstein.
Chosen from over a thousand manuscript submissions, Misterioso is steeped in the biographies, history, and sounds of jazz music, using a distinctly American idiom to explore personal relationships. Whether writing about John Coltrane or Thelonious Monk (the inspiration for the book's title), Feinstein transcends mere portraiture by emphasizing the meditative and sonorous qualities of jazz music. Feinstein's insistent voice and music are a welcome addition to contemporary American poetry.
"Feinstein links memory, feeling, autobiography, official history with imagination the same way recording engineers ingeniously mix, shape, and color sound....It is bloood and kin, eruptions and rushes of love, scratches of silence--sometimes barely audible between beats--that make these walking, talking poems leap to life and burst into flame."-Al Young
"Feinstein's debut merits the first Hayden Carruth Emerging Poets Award because the poems in it are good, sturdy work and because so many of them touch on one of Carruth's passions, jazz....Feinstein writes excellently about other things--his mother's death, cremations he has witnessed, his love for his Asian wife and their children--but the jazz poems uniquely communicate what it is like to live with music one adores."-Ray Olson, Booklist
Sascha Feinstein, winner of the first annual Hayden Carruth Award, has published poems in numerous magazines and journals, such as American Poetry Review, North American Review, Ploughshares, New England Review, and Crazyhorse. He is the co-editor (with Yusef Komunyakaa) of The Jazz Poetry Anthology and its companion volume The Second Set, and the author of two critical books, including Jazz Poetry: From the 1920s to the Present. He is an Associate Professor of English at Lycoming College in Williamsport, Pennsylvania, where he co-directs the Creative Writing Program and edits Brilliant Corners: A Journal of Jazz & Literature.
Customer Reviews:
Profound and evocative.......2000-07-13
Feinstein's poems evoke images of the great Jazz artists of the 20th Century while at the same time bringing the spirit of their music - so often lost when transliterated into words - onto the written page. At times lonely, always emotional, and sometimes spiritual, Misterioso is a collection of profound magnitude.
delves into the human spirit.......2000-04-15
The poems of Sascha Feinstein intertwine the heart of the blues and human emotion. The reader is taken on a trip through memories of love, death, foreign lands and relationships with ingenous use of song. Thelonious Monk, Billie Holiday, Miles Davis and many others find their place in the strong voice of Feinstein who's lines make their own music. I strongly encourage others to read this book. Even those without a strong love for the blues can enjoy their travels through his poems and relate to the strong sense of humanity that seems to illuminate each page.
Average customer rating:
|
Disney cuentos misteriosos: Disney Scary Storybook Collection, Spanish-Language Edition
Editors of Silver Dolphin en Espanol
Manufacturer: Silver Dolphin en Espanol
ProductGroup: Book
Binding: Hardcover
Popular Culture
| Literature
| Children's Books
| Subjects
| Books
Science Fiction, Fantasy, & Magic
| Science Fiction, Fantasy, Mystery & Horror
| Literature
| Children's Books
| Subjects
| Books
Spine-Chilling Horror
| Science Fiction, Fantasy, Mystery & Horror
| Literature
| Children's Books
| Subjects
| Books
Short Story Collections
| Literature
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
Spanish
| Multilingual
| People & Places
| Children's Books
| Subjects
| Books
General
| Infantil y juvenil
| Libros en español
| Formats
| Books
No ficción
| Infantil y juvenil
| Libros en español
| Formats
| Books
4 a 8 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
| General
| Libros con Dibujos
9 a 12 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
| General
| Series
General
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Cultura Popular
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Ciencia Ficción, Fantasía y Magia
| Ciencia Ficción, Fantasía, Misterio y Horror
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Horror de Escalofríos
| Ciencia Ficción, Fantasía, Misterio y Horror
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Colecciones de Relato Corto
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Gente y Lugares
| Infantil y juvenil
| Libros en español
| Formats
| Books
| Acción y Aventura
| Biografías
| Ciencias Sociales
| Donde Vivimos
| Explorar el Mundo
| Feriados y Festivales
| Los Hermanos
| Los Padres
| Niñas y Mujeres
| Niños y Hombres
| Profesiones
| Realeza
| Relatos Multiculturales
| Situaciones Sociales
| Temas Sociales
| Vida Familiar
Similar Items:
-
La magia de Disney: The Magic of Disney, Spanish-Language Edition
-
Colección de cuentos, Volumen 2 (Disney Storybook Collection, Volume 2, Spanish Edition)
-
Mas cuentos de mi infancia: Mi primer libro de Winnie Pooh
-
Cuentos clasicos: Disney's Classic Storybook, Spanish-Language Edition (Tesoros de Disney)
-
Cuentos de mi infancia: Mi primer libro de Winnie Pooh
ASIN: 9707182806 |
Book Description
Young readers join Mickey, Donald, Pooh, the princesses Ariel, Jasmin, Belle, and the funny characters of Monsters, Inc., Toy Story, The Little Mermaid, and Jack's Nightmare Before Christmas as they encounter ghouls and ghosts, face mad scientists, attend scary Halloween parties, and meet cagey witches in these 15 beautifully illustrated stories. Perfect for a read-aloud, Disney cuentos misteriosos is designed for safe scares.
Average customer rating:
|
Daniel's Mystery Egg/El misterioso huevo de Daniel (Green Light Readers Level 2)
Manufacturer: Green Light Readers
ProductGroup: Book
Binding: Paperback
Fiction
| Reptiles & Amphibians
| Animals
| Children's Books
| Subjects
| Books
Fiction
| Nature
| Science, Nature & How It Works
| Children's Books
| Subjects
| Books
Spanish
| Multilingual
| People & Places
| Children's Books
| Subjects
| Books
General
| Ages 4-8
| Children's Books
| Subjects
| Books
Green Light Readers
| Early Reader
| Series
| Children's Books
| Subjects
| Books
School
| Issues
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
General
| Infantil y juvenil
| Libros en español
| Formats
| Books
General
| 4 a 8 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
Ficción
| Reptiles y Anfibios
| Animales
| Infantil y juvenil
| Libros en español
| Formats
| Books
Escuela
| Asuntos
| Infantil y juvenil
| Libros en español
| Formats
| Books
General
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Gente y Lugares
| Infantil y juvenil
| Libros en español
| Formats
| Books
| Acción y Aventura
| Biografías
| Ciencias Sociales
| Donde Vivimos
| Explorar el Mundo
| Feriados y Festivales
| Los Hermanos
| Los Padres
| Niñas y Mujeres
| Niños y Hombres
| Profesiones
| Realeza
| Relatos Multiculturales
| Situaciones Sociales
| Temas Sociales
| Vida Familiar
Ficción
| Naturaleza
| Ciencia, Naturaleza y Como Funciona
| Infantil y juvenil
| Libros en español
| Formats
| Books
Lector Principiante
| Series
| Infantil y juvenil
| Libros en español
| Formats
| Books
| Lectores de Dorling Kindersley
General
| Ages 4-8
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Fiction
| Reptiles & Amphibians
| Animals
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
School
| Issues
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Literature
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Spanish
| Multilingual
| People & Places
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Fiction
| Nature
| Science, Nature & How It Works
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Green Light Readers
| Early Reader
| Series
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
Sometimes/Algunas veces (Green Light Readers Level 1)
ASIN: 0152059717 |
Book Description
Daniel finds an egg. What kind of animal will this mystery egg hatch? Imaginations run wild as the kids in Daniel's class guess what sort of surprise the egg has in store.
Customer Reviews:
Kindergarten favorite.......2007-05-13
My students love this book! They can read it in both Spanish and English with minimal help. My native Spanish speakers love helping their native English speaking friends with pronunciation. Excellent book for "teachable moment science;" birds aren't the only animals who hatch from eggs
Average customer rating:
|
El Misterioso Mr. Brown
Agatha Christie
Manufacturer: Planeta
ProductGroup: Book
Binding: Hardcover
British Detectives
| Mystery
| Mystery & Thrillers
| Subjects
| Books
General
| Christie, Agatha
| ( C )
| Authors, A-Z
| Mystery & Thrillers
| Subjects
| Books
Hardcover
| Christie, Agatha
| ( C )
| Authors, A-Z
| Mystery & Thrillers
| Subjects
| Books
Spanish
| Foreign Language Fiction
| Literature & Fiction
| Subjects
| Books
Literatura y ficción
| Libros en español
| Formats
| Books
| Autores, A-Z
| Cartas y Correspondencia
| Clásicos
| Cuentos Cortos
| Drama
| Ensayos
| Ficción de La Mujer
| General
| Género Ficción
| Historia y Crítica
| Libros y Lectura
| Literatura Mundial
| Poesía
General
| Christie, Agatha
| ( C )
| Autores, A-Z
| Misterio
| Libros en español
| Formats
| Books
Detectives Ingleses
| Misterio
| Misterio
| Libros en español
| Formats
| Books
Look Inside Mystery & Thriller Books
| Trip
| Specialty Stores
| Books
ASIN: 9504912176 |
Book Description
A reader for your intermediate through early advanced Spanish students
La herencia includes hair-raising adventures and page-turning mysteries in which students learn about the sights, lifestyles, and people of the Spanish-speaking world. It is softcover and 6” × 9” in size.
Customer Reviews:
Good book with captivating story line........2007-07-09
The book was easy to read and held my attention from beginning to end. I didn't want to put it down!! It also has helpful questions at the end of each chapter to test your understanding of the content. The illustrations are quite a bit out-dated, considering the book was written in the 70's, but the story line is still good. It's written for people at an intermediate level of Spanish, so don't expect a Dean Koontz or Michael Crichton type thriller, but it is definitely interesting and also teaches a lot about the Mexican culture along the way.
One of the best books ever written!!.......2007-04-18
This book has the perfect plot and fun for every student who wants to learn Spanish. This will make your class sit on edge of their chair because it's that good.
Average customer rating:
|
El castillo misterioso / Mystery Castle (First Bilingual Readers Series)
Kathy Gemmell
Manufacturer: E.D.C. Publishing
ProductGroup: Book
Binding: Paperback
General
| Language Arts
| Reference & Nonfiction
| Children's Books
| Subjects
| Books
Spanish
| Multilingual
| People & Places
| Children's Books
| Subjects
| Books
General
| Multilingual
| People & Places
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
Miscellaneous
| Instruction
| Foreign Languages
| Reference
| Subjects
| Books
General
| Infantil y juvenil
| Libros en español
| Formats
| Books
No ficción
| Infantil y juvenil
| Libros en español
| Formats
| Books
4 a 8 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
| General
| Libros con Dibujos
9 a 12 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
| General
| Series
General
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
Gente y Lugares
| Infantil y juvenil
| Libros en español
| Formats
| Books
| Acción y Aventura
| Biografías
| Ciencias Sociales
| Donde Vivimos
| Explorar el Mundo
| Feriados y Festivales
| Los Hermanos
| Los Padres
| Niñas y Mujeres
| Niños y Hombres
| Profesiones
| Realeza
| Relatos Multiculturales
| Situaciones Sociales
| Temas Sociales
| Vida Familiar
General
| Artes del Lenguaje
| Referencia y No-Ficción
| Infantil y juvenil
| Libros en español
| Formats
| Books
Educación
| No-Ficción
| Libros en español
| Formats
| Books
| Canada y México
| Colegio y Universidad
| Consejería
| Curricula
| Educación Especial
| Educación de Adultos y Educación Continua
| Escuela Primaria
| Escuela Secundaria
| Europa y Euroasia
| General
| Habilidades para el Estudio
| Lectura
| Método de Instrucción
| Participación de Los Padres
| Pedagogía
| Politica
| Referencia
| Teoría Educativa
| Transición y Jardin Infantil
General
| Literature
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Multilingual
| People & Places
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Spanish
| Multilingual
| People & Places
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Language Arts
| Reference & Nonfiction
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Miscellaneous
| Instruction
| Foreign Languages
| Reference
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
La isla fantástica / Fantastic Island (First Bilingual Readers Series)
-
Planet Earth - The Complete BBC Series
ASIN: 0746025254 |
Average customer rating:
|
Arturo Y el Misterioso Sobre / Arthur's Mystery Envelope (Libro de Capitulos de Arturo)
Esther Sarfatti
Manufacturer: Lectorum Publications
ProductGroup: Book
Binding: Paperback
General
| Ages 4-8
| Children's Books
| Subjects
| Books
School
| Issues
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
General
| Infantil y juvenil
| Libros en español
| Formats
| Books
9 a 12 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
| General
| Series
General
| 4 a 8 años
| Infantil y juvenil
| Libros en español
| Formats
| Books
Escuela
| Asuntos
| Infantil y juvenil
| Libros en español
| Formats
| Books
General
| Literatura
| Infantil y juvenil
| Libros en español
| Formats
| Books
General
| Ages 4-8
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
School
| Issues
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Literature
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
ASIN: 1930332939 |
Product Description
Llegar a tener fe es como enamorarse. Nos movemos entre fe y duda confianza a confusión y de intimidad a sentimientos de abandono. Vivir sin Dios no es fácil, pero El sigue enamorado apasionadamente con nosotros a pesar de nuestras confusiones y dudas.
Average customer rating:
|
Atlas de Lugares Misteriosos
Jennifer Westwood
Manufacturer: Debate
ProductGroup: Book
Binding: Paperback
Viajes y turismo
| Libros en español
| Formats
| Books
| Africa
| Asia
| El Caribe
| Estados Unidos
| Europa
| General
| Latino América
| Medio Oriente
| Norte América
| Referencia y Consejos Prácticos
| Series de Libros Guías del Viajero
| Sur América
| Viajes Especializados
No-Ficción
| Libros en español
| Formats
| Books
| Automotriz
| Ciencias Sociales
| Crimen y Criminales
| Educación
| Estudios de la Mujer
| Feriados
| Filosofía
| Gobierno
| Hechos Verídicos
| Planeamiento Urbano y Desarrollo
| Política
| Sucesos de Actualidad
| Transportación
Spanish
| Foreign Language Nonfiction
| Nonfiction
| Subjects
| Books
ASIN: 8474443032 |
Average customer rating:
|
Aventuras de un cuadro misterioso (Arte, deporte, ciencia)
Manufacturer: Fundacion Dr. Jose Yapur
ProductGroup: Book
Binding: Unknown Binding
General
| Painting
| Arts & Photography
| Subjects
| Books
Spanish
| Foreign Language Nonfiction
| Nonfiction
| Subjects
| Books
General
| Pintura
| Arte
| Arte, arquitectura y fotografía
| Libros en español
| Formats
| Books
No-Ficción
| Libros en español
| Formats
| Books
| Automotriz
| Ciencias Sociales
| Crimen y Criminales
| Educación
| Estudios de la Mujer
| Feriados
| Filosofía
| Gobierno
| Hechos Verídicos
| Planeamiento Urbano y Desarrollo
| Política
| Sucesos de Actualidad
| Transportación
ASIN: 9768156694 |
Average customer rating:
|
Northern California Trivia
Ernie Cough , and
Jill Couch
Manufacturer: Rutledge Hill Pr
ProductGroup: Book
Binding: Paperback
General
| Puzzles & Games
| Entertainment
| Subjects
| Books
General
| State & Local
| United States
| Americas
| History
| Subjects
| Books
Pacific Northwest
| State & Local
| United States
| Americas
| History
| Subjects
| Books
ASIN: 1558530401 |
Book Description
"Designate a driver! The Feather River Canyon is full of awe-inspiring sights. In fact, so inspiring is the drive that you have to take your eyes off the road. However, this is a two-lane road, winding up the canyon. It is an all-attention road."
So begins "On the Other Side of the Sierra," bringing readers into close contact with the many sights of California's eastern and northern Sierra Nevada - from Oroville to Lassen Volcanic National Park and back to Quincy and Beckwourth. Not simply a tourism guide, this is a handbook for visitors anxious to see and experience lesser visited parts of the country. Readers learn about issues that shape and engage local communities, such as the logging settlement shaped by the members of the Quincy Library Group. The book is illustrated and includes several maps.
Book Description
Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions with companies. And while experts say that the creation of "customer experiences" is the new requirement for success, few companies have managed to deliver.
Now, veteran experience consultants Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or service-whether the offering is candles or computers, catering services or consulting advice.
The authors argue that most managers remain stuck in a "features and benefits" mentality that zeroes in on what a product does. That focus needs to shift, they say, to what a product or service offers and how it affects customers' lives. LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary-even priceless.
Drawing from extensive research and the stories of experience pioneers, the authors introduce new systems-the "Experience Engagement Process" and the "Experience Event Matrix"-businesses can use to:
- Evaluate the entire consumption experience through the customers' eyes
- Better understand what various customer groups value and why
- Identify areas where new dimensions of value can be added to an offering
- Eliminate customer sacrifice and increase rewards at every stage of the process
- Align products, service, and environment to deliver a complete value experience
- Translate experience creation into bottom-line profits
Lively, practical, and entertaining, Priceless helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it. We'll never look at what we sell-or buy-the same way again.
Diana LaSalle and Terry A. Britton are founding partners of True North Strategies, a Savannah-based experience consulting firm.
Customer Reviews:
A good book with focus on Value/Customer Experience, but can be better.......2006-03-20
In my humble opinion, this book can be highlighted by one single sentence on page 27, "When is a banana not a banana?"
With tons of examples, a few frameworks and six so called "Priceless Roadmaps" in the end of six chapters, the authors elaborate well the importance and means of making the transition from merely selling goods or services to delivering "Value Experience". Definitely worths your time and its price. Nevertheless, it can be even better if the authors had sought the professional advice of some editors to rearrange it into a more readable and organised way, say, summarizing the currently very piecemeal frameworks with more charts, figures and graphs.
Priceless Professional Services.......2005-10-29
One might think that the themes of "Priceless" are only for companies that sell consumer products. I have found that the principles apply to Wealth Advisors, CPAs, Law Firms, Insurance Firms and Banking. If professional service firms study and address the client value models and apply the recommendations of Diana and Terry they will build client loyalty and profitability. Great thought leadership and a fun book to read for anyone who wants to build client loyalty!
Nothing new.......2004-10-25
Quite disappointed. Nothing new. Recommend "How customers think" and "clued in" instead of this one.
my comment.......2004-02-18
Priceless is a good book I recommend people who are interested in marketing to read. The paragraph is easy to read and understand. There are lots of examples in the book trying to illustrate some theories which are hard to explain in words only.
After I read the book, I appreciate some examples very much, only some small adjustments have made, the total result would be different. For example, there¡¦s an example is talking about how the product display on the shelf. Stores always place the products in a very high shelf which customers are difficult to get the one on that top of the shelf. This would waste resources if customers have to ask the staff for help in every time. So that, the store place a ladder near the shelf which the customers could get the product themselves.
The most interesting example in the book is talking about the dessert¡XBanana. The dessert is not a very special one, but it is very expensive and many customers come to the restaurant just for this dessert. This is because the dessert was made in front of the customers. This special serving way creates an extraordinary experience to the customers, and this the dessert seems has a special value to the customers.
To turning the ordinary products into extraordinary experience, one of the critical points is trying to understand the customers¡¦ needs and provide something exceed the customers¡¦ expectation which could delight the customer and make a memorable experience to the customers.
My comment.......2004-02-17
Priceless is a good book I recommend people who are interested in marketing to read. The paragraph is easy to read and understand. There are lots of examples in the book trying to illustrate some theories which are hard to explain in words only.
After I read the book, I appreciate some examples very much, only some small adjustments have made, the total result would be different. For example, there¡¦s an example is talking about how the product display on the shelf. Stores always place the products in a very high shelf which customers are difficult to get the one on that top of the shelf. This would waste resources if customers have to ask the staff for help in every time. So that, the store place a ladder near the shelf which the customers could get the product themselves.
The most interesting example in the book is talking about the dessert¡XBanana. The dessert is not a very special one, but it is very expensive and many customers come to the restaurant just for this dessert. This is because the dessert was made in front of the customers. This special serving way creates an extraordinary experience to the customers, and this the dessert seems has a special value to the customers.
To turning the ordinary products into extraordinary experience, one of the critical points is trying to understand the customers¡¦ needs and provide something exceed the customers¡¦ expectation which could delight the customer and make a memorable experience to the customers.
Books:
- Gay Fandom and Crossover Stardom: James Dean, Mel Gibson, and Keanu Reeves
- Gender and Sexuality in Weimar Modernity: Film, Literature, and "New Objectivity"
- Gentlemen Prefer Blondes: Vocal Selections (Pocket Manual)
- George Cukor: A Double Life: A Biography of the Gentleman Director
- Golden Boy: The Untold Story of William Holden
- Heroes, Lovers, and Others: The Story of Latinos in Hollywood
- Hollywood Censored: Morality Codes, Catholics, and the Movies (Cambridge Studies in the History of Mass Communication)
- Hollywood on the Riviera: The Inside Story of the Cannes Film Festival
- Hollywood's World War I: Motion Picture Images
- How the Mind Explains Behavior: Folk Explanations, Meaning, and Social Interaction (Bradford Books)
Books Index
Books Home
Recommended Books
- The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal
- Nurture by Nature: How to Raise Happy, Healthy, Responsible Children Through the Insights of Persona
- Elements of Acoustic Phonetics
- Historical Dictionary of the International Monetary Fund
- Firewall Fundamentals
- Shinsengumi: The Shogun's Last Samurai Corps
- Lonely Planet Argentina
- CXC Principles of Business
- Gold diggers of 1929: Canada and the great stock market crash
- Hotel Pastis: A Novel of Provence