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- Practical help for screenwriters
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The Understructure of Writing for Film and Television
Ben Brady , and
Lance Lee
Manufacturer: University of Texas Press
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Write Screenplays That Sell: The Ackerman Way
ASIN: 0292785151 |
Book Description
This unique, comprehensive introduction to screenwriting offers practical advice for the beginning writer, whether college student or freelancer. Based on their experience as professional writers and as teachers in a large, successful screenwriting program at California State University, Northridge, the authors provide a progression of assignments at manageable screenwriting lengths for beginners. They lead students through development of a premise, treatment, stepsheet, and, finally, miniscreenplay--essential elements in writing a longer script. A major feature of the text is the use of many example scenes from contemporary and classic American films, such as On the Waterfront, Kramer vs. Kramer, The Godfather, The Graduate, Tootsie, and more. Other scenes are drawn from international films and dramatic literature. The criticism of these scenes invites students to develop their own comparative models, while simultaneously providing exposure to the central analytical terms of good dramatic writing. The authors also place screenwriting within the larger tradition of dramatic writing in order to put the beginning writer in touch with the wealth of art, experience, and practical ideas the drama contains. They provide an up-to-date, practical discussion of marketing and copywriting a screenplay, with addresses of relevant professional societies. Most importantly, they never offer an ill-advised shortcut or restrict students to only one way of thinking about a character, situation, or scene. In The Understructure of Writing for Film & Television, the student's thought and creativity are central.
Customer Reviews:
Practical help for screenwriters.......2002-10-09
With so many screenwriting guides focusing on broad brush elements such as story structure, plot points, and archetypal journeys, it's great to find a book which begins by teaching you something practical: how to write a scene. It seems an obvious thing for a screenwriting guide to teach, but 90% neglect it. And it's something that 90% of aspiring screenwriters desperately need to learn. So putting the cart firmly back behind the horse, Brady and Lee first help you build some fundamental skills as a dramatist. Only after the absolute basics of scene writing and dramatic conflict have been mastered do they move on - and because of this, their later chapters on character, crisis, climax, dialogue and theme are infinitely more effective. They all grow out of what has come before them. Every step of the way, Brady and Lee provide straightforward writing assignments which are pitched at precisely the right level to build your skills cumulatively. The text is occasionally a little wordy, and could perhaps be improved by the use of bullet points, diagrams and chapter summaries. But thankfully, every argument is thoroughly justified with nicely worked examples from Oscar-winning or nominated screenplays such as "The Godfather", "Kramer vs. Kramer", "Rocky", "Tootsie", "On The Waterfront", "Fanny and Alexander", "The Graduate" and "A Streetcar Named Desire". By explaining precisely what it is about these scenes/screenplays which make them work, this book give you the key to making your own do likewise. So if you're looking for a book to help develop your practical writing skills - rather than just another superficial introduction to three-act structure - then buy this book. You won't be disappointed.
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- Airships and Shakespeare and Aliens, Oh My!
- The Best Column from the Best Online Magazine
- What can I say? A terrific supplement.
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Suppressed Transmission: The First Broadcast (Steve Jackson Games)
Ken Hite
Manufacturer: Steve Jackson Games
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Suppressed Transmission 2: The Second Broadcast
ASIN: 1556344236 |
Customer Reviews:
Airships and Shakespeare and Aliens, Oh My!.......2002-07-30
My favorite part of Pyramid Online is Ken Hite's column Suppressed Transmission. He can find nice juicy bits suitable for just about any gaming genre out there. This book is a collection of columns from his first year, with footnotes and bibliography added in. It's a very good reference to the weirder side of life and history, and Mr Hite covers it with a sense of humor and a solid grasp on reality (something all too few people writing about conspiracy theories can manage). It's useful for any gamer, and nongamers who are interested in bizarre facts will probably enjoy it as well.
The Best Column from the Best Online Magazine.......2000-12-29
If you're a gamer, it's a good idea to subscribe to Steve Jackson Games' Pyramid online magazine...if nothing else, because you get to read the Suppressed Transmission, Ken Hite's weekly column on fringe theory for gaming. This book is a compilation of the best columns, covering a variety of subjects, from pole shifts to the Tunguska blast to, and this was my favorite, the occult nature of Coca-Cola.
Mr. Hite has a distinctive writing style; it's slightly dense, a tad erudite, but very, very readable, and downright funny, when you think about it. When I go to Pyramid every Friday, his is the first column I go to.
If you're at all into gaming, or fringe theory, this is a great book. It's easily the most useful gaming product I've purchased in the last two years.
What can I say? A terrific supplement........2000-06-23
Page after page of USEFUL, INTERESTING material that will go a long way toward enhancing any roleplaying game. I use it as a source of inspiration. Just about any item in this book could serve as the source for an adventure, a series of adventures, or even a full campaign--and most will work in any setting. This is NOT a supplement simply to GURPS or other SJGames systems; it's something that any gamer can use. In fact, it something that anyone interested in the strange history of our planet would enjoy.
SJ Games has a reputation for putting out good supplements; this does NOT fail to deliver on that promise.
Book Description
'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students.
Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet.
In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.
Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997.
Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels.
Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications.
Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School.
Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model.
In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue.
His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia.
Mr. Friedman earned an MA from the University of Chicago.
The first rigorous and definitive guide looking at the whole field of channel strategy
Shows you how to evaluate new channels
Uses real life case studies illustrating cutting edge channel management
Customer Reviews:
Practical and Tactical.......2006-01-27
Today it is just as important to put effort and creativity into how you go to market as into what you bring to market. Each sales channel has its own strengths and its own limitations. For example, sales forces can handle complex transactions and provide a high quality of customer service, but they're expensive. On the other hand, the internet is very inexpensive, but you will be limited to the sale of simple, low-cost products. The trick is to have a variety of sales channels appropriate to the products, to reach the most diverse group of customers and deliver the right product at the lowest cost. The authors have provided three steps to building a world-class sales channel system.
1. Know which channels you should be using.
2. Know how to build those channels into world-class performers.
3. Manage them together as an integrated go-to-market system.
A "Power Tool" for Channel Managers.......2004-11-05
The Channel Advantage is one of the first books I read on Channel Program Development. I keep it on my desk and refer to it often.
The first time you read this book you'll be introduced to Friedman's and Furey's arguments for viewing the channel as "the" competitive advantage for a sales organization, something more powerful than the brand strategies being cooked up in the marketing departments. For an organization invested heavily in one channel strategy, the authors use a comparison/contrast method to demonstrate the relative merits of different channel strategies: direct sales, VAR sales, telemarketing, and Internet. Without arguing for one strategy over another, the authors will open your eyes to aspects of a strategy you haven't considered. For instance, until reading The Channel Advantage, I've been negative on the Internet strategy, but these guys will show you how to make it work without completely undercutting your sales force.
The second time you read this book, you will refer to p.187 for the chart illustrating Channel Mix and Integration. It visually illustrates a plan for creating the right combination of your channel strategy through alignment of your sales process. It makes the powerful argument that each channel strategy can be used at different times in the sales process, to help move it along and shorten it. The Channel Advantage is a "power tool" that helps you analyze how to invest your limited resources in a "portfolio" of channels and to measure your performance. Read Part One and Part Two one time through, but keep referring to Part Three.
The writing in Channel Advantage is academic, but there's a lot of red meat here. Strongly recommend for the experienced Channel Manager or the Sales Manager who wants to learn more about how channels can add to his/her performance.
A book for effective design and execution.......2003-01-10
Very interesting book for those of you who really need a comprehensive, thorough, and easy to implement strategy regarding distribution channels. It changed my previous perception about channels as a consequence, and create a new perspective about channels as a source of new business and new alternatives of go to market. In addition, it gives an almost prescriptive list of to-do things in order to create a channel model, and to measure its impact.
Absolutely Wonderful!.......2002-08-25
Friedman goes right to it. Use the Internet! Don't just use one channel! Multiple channels reach multiple consumers! More customers means more sales! More Sales means more revenue! I'm not entirely convinced Friedman should have said profit--I think the recent stock market problems proves that revenue and profit are two different things. Or not, depending on your auditor.
I used this with Michael Levine's Guerrilla PR: Wired for one reason. Friedman knows how to use the Internet, but Levine's book also has plenty of useful stuff. Why limit yourself?
I think what separates this from other multiple channel advocates is Friedman's unabashed enthusiasm. It's rather contagious, and I found myself smiling more and more. It's nice to smile when reading a business book.
Best book on channels, period........2002-03-10
I honestly don't know how this book could have been better - I learned so much from that I can put to immediate use in building a reseller channel. There are a few other books out there on channels but this one is understood by everyone in the field to be the bible of channel strategy.
Book Description
Companies all over the world are utilizing supply chain management to develop a competitive edge. Rich in case studies, Charles Poirier's book takes readers through a four-stage process to building an effective supply chain.
Customer Reviews:
Tons of Theory & Buzzwords, Zero practical application.......2003-12-19
Lots of talk about "mushroom-shaped business models" and "value constellations", and maybe 1 good framework that is useful (the phases of supply chain efforts).
Everything worthwhile is in the first couple of chapters - after that it devolves into hypothetical mumbo-jumbo without a supporting case study in sight.
Great if you want to examine the possibilities, but it smacked of the late-90's "any business model is possible" thinking.
Lots of stuff like "in the future, businesses will have to choose who in their supply chain will do all the purchasing for every company, and share costs and revenues". It sounded a lot like Marx's "from each according to his ability, to each according to his need."
I was looking for practical advice on how to move my company forward. I wasted 2 five-hour flights reading this.
Do you Have a Supply Network?.......2003-11-19
A useful and thought provoking text for supply / purchasing professionals looking for inspiration on how to improve their organisation, no matter how basic their organisation is - everybody has to start somewhere. Although mainly focussed on consumer / FMCG corporations Poirier writes in an entertaining and logical way, with plenty of case references to exemplify what he is explaining. Very relevant in these times of technicological change, poirier also explains how the web can enable supply networks to create a virtual "glass pipeline" of information.
A "must read" if you are serious about transforming your organisation.
Highly Recommended!.......2001-08-02
Cheers to Charles C. Poirier, who took a topic that almost cries out for unintelligible jargon and undecipherable graphs, and instead laid it plain, in common English, for all to understand. His essential notion: To achieve efficiencies you must develop a closer working relationship with the vendors that make up your supply chain. The goal is to share real-time inventory and production data so that your network of business partners - Poirier's supply-chain constellation - is better able to meet the end needs of the consumer. The major shortcoming of the book lies in its omission of information-based companies from its analysis. How can knowledge industry firms integrate their less tangible supply chains, and will they reap the same rewards as widget-makers if they do? Regardless, we [...] strongly recommend this book to anyone not an expert in the latest logistics-management techniques - and, unfortunately, that's almost everyone.
Sustained advantage through a customer focused approach.......2001-01-23
I felt that this book made some good points and presented a good framework for identifying where you are and where you need to get to. His framework of 4 levels of supply chain optimization: Sourcing & logistics and Internal excellence which are internal in nature and Network construction and Industry leadership which are external in nature contains some valid points. One point is the need to sequentially move through the levels instead of trying to jump right to the end. Another point is the need to continue moving in order to succeed. His point that all participants must share benefits from supply chain optimization is very accurate. I have seen at least 2 health care supply chain optimization efforts fail because of this issue. Finally, he doesn't claim that building a sustained competitive advantage is simple and he certainly doesn't try to give a cookbook approach for achieving it. A sustained competitive advantage is not a static achievement, it can only be maintained by taking an external view of supply chain optimization that is focused on building a value added community (or alliance) that enables: rapid, interactive, and successful product design and introduction; global available-to-promise capability with completely visible inventory; ability to assemble, build, or configure diverse components into a finished order; features of mass customization in the finished offering; a glass pipeline for viewing availability and flow of goods and services; analytical and financial feedback loops that accurately measure progress; continuous learning and improvement; etc....
Buzzwords.......2000-04-26
As Theodore Levitt observed "man lives not by bread alone but mostly by buzzwords". Little substance here. Like many books of its type would have been much better if it was 1000% shorter.
Book Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on March 1, 2004. The length of the article is 1149 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Coming up with the goods: three corporate giants exploit Mexico's fragmented distribution channels to achieve competitive advantage.
Author: Carlos N. Lukac
Publication:
Business Mexico (Magazine/Journal)
Date: March 1, 2004
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 14
Issue: 3
Page: 34(2)
Distributed by Thomson Gale
Average customer rating:
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Creating Agile Supply Chains for Competitive Advantage.: An article from: South Dakota Business Review
R.S.M. Lau , and
Nicole M. Hurley
Manufacturer: The Business Research Bureau
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Binding: Digital
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ASIN: B0008ICGLA
Release Date: 2005-07-28 |
Book Description
This digital document is an article from South Dakota Business Review, published by The Business Research Bureau on September 1, 2001. The length of the article is 2858 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Creating Agile Supply Chains for Competitive Advantage.
Author: R.S.M. Lau
Publication:
South Dakota Business Review (Newsletter)
Date: September 1, 2001
Publisher: The Business Research Bureau
Volume: 60
Issue: 1
Page: 1
Distributed by Thomson Gale
Book Description
This digital document is an article from CAD/CAM Update, published by Worldwide Videotex on December 1, 2003. The length of the article is 529 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: PTC LAUNCHES CHANNEL ADVANTAGE RESELLER PROGRAM.
Publication:
CAD/CAM Update (Newsletter)
Date: December 1, 2003
Publisher: Worldwide Videotex
Volume: 15
Issue: 12
Page: NA
Distributed by Thomson Gale
Book Description
This digital document is an article from Mississippi Business Journal, published by Thomson Gale on February 12, 2007. The length of the article is 737 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 'Your local TV channel' takes advantage of access mandate.
Author: Lynn Lofton
Publication:
Mississippi Business Journal (Magazine/Journal)
Date: February 12, 2007
Publisher: Thomson Gale
Volume: 29
Issue: 7
Page: 14(1)
Distributed by Thomson Gale
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