Book Description
With blockbusters like Jurassic Park, it's easy to see that filmmakers and audiences alike are interested in seeing dinosaurs on screen. This comprehensive filmography, arranged alphabetically by title, contains entries that include basic facts (year of release, country of origin, studio, and running time) followed by a plot summary, commentary (the author's review of the film), a section on people and production, and information on the special effects.
A separate section contains capsule entries on films that deal only briefly with dinosaurs. To be included, the movie must show on screen one or more creatures represented as prehistoric, reptilian, and non-humanoid. Inaccurate portrayals are included, as long as the intent is to represent a real or fictional dinosaur. Not eligible for this volume are films featuring only prehistoric mammals and movies including prehistoric cavepeople but lacking any primordial reptiles. Mythical creatures are also outside the scope of this work.
Customer Reviews:
The definitive dino movie book.......2006-08-15
Mark F. Berry's Dinosaur Filmography is wittily and entertainingly written and based on thorough knowledge of both real dinosaurs and the special effects used to recreate them. Berry has pulled together information from many little-known fan magazines, but he does not rely on recycling old material. He has done original research by interviewing several filmmakers, mostly effects artists. Berry's commentaries are full of infectious enthusiasm about the better films, but he is also
genuinely critical. He understands what makes dino movies
tick.
There are about 200 illustrations, about two dozen of them in color. Each entry includes a brief synopsis, critical commentary, notes on participants and the production of the film, and a section on special effects. Berry includes films but not TV; thus he has entries on the two Flintstones theater films but not the TV series. He includes animated features and some of the most important animated shorts, such as Gertie the Dinosaur, but not all cartoon shorts featuring dinosaurs. Documentaries are omitted.
Appendices briefly cover films with brief dinosaur scenes or minor saurian plot elements, abortive projects and the Japanese giant monster films. There is a major bibliography of books, magazine articles and online resources. Dinosaur Filmography
puts in the shade all previous dino movie books, except for
Stephen Jones' Illustrated Dinosaur Movie Guide (1993), which
has much shorter entries than Berry and is nine years older, but
is still worthwhile for Jones' sharp comments and excellent illustrations.
A Fantastic Read!.......2005-10-26
Mark Berry's 'The Dinosaur Filmography' is one of the most enjoyable books I've read in some time. It is meticulously researched and extremely thorough. It is also engaging in its analysis, which is often accompanied with first hand anecdotes from some giants of the dino-film industry. It is the kind of book I dreamed about having when I was a kid. Every dinosaur movie I've ever heard of, and some that I haven't, are here. Many are accompanied by photos that I've never seen, which is a real treat - especially for some of the classics, such as King Kong, where I thought I had seen them all. This is one of those books that you will never get tired of. It is equally entertaining whether reading for a couple of hours or paging through for a couple of minutes.
The timing of this review coincides, not so coincidentally, with the time of year. Every October I pour over TV guides to see if any of the classic (and not so classic, but I love them just the same) dinosaur or giant B-monster movies will be on. Unfortunately for at least a couple of years running, I've seen all too few. Since there seems to be a specialty cable channel for just about every subject, why couldn't there be one on dinosaur and giant monster movies? I'm sure I'm not the only one who waxes nostalgic for the charm of these films - whether they be classic Harryhausen flicks or the rubber suit jobs that thrilled us as kids regardless (Unknown Island and The Land Unknown come quickly to mind). In addition to being a great read, Berry's Dinosaur Filmography book is the perfect resource for such a channel. Next October I'll be scanning the channel guides again in the hope that somewhere a cable programmer came to the same conclusion.
WOW!!! Outstanding book on Dinosaurs in the cinema!!.......2004-02-12
As a kid growing up, like most kids , I loved dinosaurs. That affection let me into a life long love of films in general, and that wonderful sub genre, the dinosaur movie. From Knig Kong and Harryhausens magnificent creations to the drek of Bert I Gordons enlarged Iguanas, I saw them all *(not to mention all the wonderful distant radioactive relative from Japan!) This book has all the well known (and not so well known) films of this genre. Filled with synopsis, commentary on the films and FX, great photos, and a lively, informative and wonderfully readable text. Never stooping to wild over intelectualization of the films, this book is a great treat and deserves a place of honor on any film lover, science fiction, or dinosaur fans shelf! Some Japanese kaiju fans might feel slighted, but Godzilla and Company are more fantasy creations than dinosaur, but there are listings of those films in the appendix. Another great McFarland book, and THE book on Dinosaur movies!!!
Product Description
In this graded collection of sonatinas and suites, each composition is complete, and presented in its original form as written by such masters as Mozart, Clementi, Beethoven, Glazunov, Kabalevsky, and others. The volume includes the favorites, as well as other gems that are not widely known.
Average customer rating:
- the ultimate noah's by mike wilkes
- Great...but who won the contest? Which animal was missing?
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The Ultimate Noah's Ark
Mike Wilks
Manufacturer: Henry Holt & Co
ProductGroup: Book
Binding: Hardcover
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The Ultimate Alphabet and Workbook
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Customer Reviews:
the ultimate noah's by mike wilkes.......2002-04-07
we are stumped also as to who won the contest and where is the snail????. is there a web site for mike wilks as well?
Great...but who won the contest? Which animal was missing?.......2000-12-21
I loved looking at this masterfully illustrated book, and the puzzle kept me going for hours and hours and hours! However, I have never been able to find the contest results or an companion annotated edition, like Wilks' Ultimate Alphabet. So the missing animal, its gender, as well as a snail on one of the pages, are still lost on me.
Is there any help out there?
Book Description
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn.
Customer Reviews:
One of the Bests.......2006-08-31
I read this book from the library, but as it is a book to be kept in the personal library, bought it. Now I make my pals near to me read this book and the series.
A Solid Effort!.......2001-04-28
Think Coca-Cola and what comes to mind? That's brand power. Author David A. Aaker illustrates how such powerful brands connect with customers. Unfortunately, Aaker doesn't show you how to build up your name or how to make the most of your ad dollars. But he does provide compelling, insider case studies, going back to the launch of Procter & Gamble's Ivory soap in 1881. Aaker sets three goals and just about achieves them: 1) Show managers how brand equity provides value, 2) Showcase examples of good and bad marketing and 3) Discuss how to manage brand equity. But, while Aaker explains brand equity by listing its components, the correlation between the parts and the whole is not clear - even with the ever-present flow chart. Regardless, being as well-known as IBM would make you tingle, and if you are looking for interesting historical perspective more than practical managerial advice, we [...] recommend this book, particularly to advertising and marketing executives.
MARKETING EQUALS MANAGING BRAND EQUITY.......1999-03-13
tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.
A great way to invest money and reading time.......1998-03-02
I read this book in the Italian translation, and already it deserved 10. The original edition probably deserves more, if education gives the best ROI this book is a way to get the highest.
Book Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.
Customer Reviews:
Not worth the money.......2007-05-21
This was not at all helpful. It is nothing more than a notebook full of lines with some vocabulary words on the side of the page. It doesn't even have an index, table of contents etc. I was very disappointed with this and would not recommend it to anyone.
smooth transaction, exact product, nice&easy supplier.......2007-05-14
exact product at an affordable price w a smooth transaction
Not what I expected.......2007-02-22
I expected this book to be more than a workbook to supplement another textbook. I was looking for something which actually provided content on Building, Measuring and Managing Brand Equity.
Maybe I misread the description of this book. I was actually looking for the text of the main book in paperback format.
All you need for Brand Management.......2007-02-07
This covers every aspect of Brand Management. There are other books that specialize on some aspects of branding, but this one is a complete reference.
The One Source.......2003-11-24
If you only buy one Branding book this is the bible. Wow, the price on the second edition has gone way up.
Book Description
This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 2000. The length of the article is 4909 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Managing Hotel Brand Equity.
Author: Keshav Prasad
Publication:
Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: June 1, 2000
Publisher: Cornell University
Volume: 41
Issue: 3
Page: 22
Distributed by Thomson Gale
Average customer rating:
- wills, trusts, and administration.
|
Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)
Kevin Lane Keller
Manufacturer: Marketing Science Inst
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Binding: Unbound
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Book Description
Law students will find this textbook an authoritative introduction to probate law. Case studies, case notes, and examples illustrate points under consideration. Thought-provoking questions generate classroom discussion and hone students' legal reasoning. They'll also reap the benefits of the author's experience, insight, and expert commentary. Representative topics include the elective share, the premarital agreement, intestacy, and will substitutes.
Customer Reviews:
wills, trusts, and administration........2006-03-09
I purchased this book at the recommendation of a Law School professor for a class. It is intended as a supplementary text. The book is unusually clear and concise for a law school book. It is almost an enjoyable read. If you are in need of a very well written book on the subject of wills and trusts, I would highly recommend this book.
Customer Reviews:
A LIBERAL VIEW OF LEON TROTSKY.......2007-08-03
As readers of this space may know I make no bones about being an admirer of the work of Leon Trotsky (see all my reviews). I also believe that the definitive biography of the man is Isaac Deutscher's three-volume set. Nevertheless, others have written biographies on Trotsky that are either less balanced than Deutscher's or come at it from a different angle with a different ax to grind. Joel Carmichael's is a standard liberal democratic take on Trotsky's life and work. Mr. Carmichael, as others before and after him like the social democrat Irving Howe, takes on the huge task of attempting to whittle down one of the big figures of 20th century history against the backdrop of that mushy Cold War liberalism that retarded the intellectual development of even fairly critical Western minds in the post-World War II period.
That standard academic response invoked admiration for the personality and intellectual achievements of Trotsky the man while abhorring his politics, especially those pursued as a high Soviet official when he had political power. In the process Mr. Carmichael tries to account for Trotsky's `fall' from power in the psycho-biographic parlance that was popular in the 1970's. In short, Mr. Carmichael concludes essentially that if only Trotsky was less of a loner and a better Bolshevik Party infighter his personal fate and history may have worked out better. Hell we, Trotsky's admirers, have been screaming about his very important failure to lead the 1923-24 fight against the Stalinization of the Bolshevik Party (also known following the French revolutionary example as the Themidorian reaction) struggle for years. All without benefit of pseudo-Freudian analysis, by the way. In the end Mr. Carmichael's take on Trotsky demonstrates more about the weakness of the liberal psycho-biographical method than a serious examination into Trotsky's politics. There are some chasms that cannot be breeched and this is one of them.
In classic fashion Carmichael, as others like the above-mentioned Howe and Albert Glotzer have done as well, sets up Trotsky's virtues early. Thus he recognizes and appreciates the early romantic revolutionary and free-lance journalist in the true Russian tradition who faced jail and exile without flinching; the brilliant, if flawed, Marxist theoretician who defied all-comers at debate and whose theory of permanent revolution set the standard for defining the strategic pace of the Russian revolution; the great organizer of the revolutionary fight for power in 1917 and later organizer of the Red Army victory in the Civil War; the premier Communist literary critic of his age; the `premature' anti-Stalinist who fought against the degeneration of the revolution; the lonely exile rolling the rock up the mountain despite personal tragedy and political isolation. However, my friends, Carmichael's biographical approach tries to debunk an intensely political man by one who plainly is a political opponent of everything that Trotsky stood for. I only wish he had been more honest and open about it rather than use psycho-babble as a device, especially without any documentation. Thus, all Carmichael's patently obvious and necessary recognition of Trotsky as one of the great figures of the first half of the 20th century is a screen for taking Trotsky off of Olympus.
And here again Carmichael uses all the wearisome formulas in the liberal democratic handbook; the flawed nature of Trotsky's theory of permanent revolution as applied to Russia in 1917 and also to later semi-colonial and colonial countries; the undemocratic nature of the Bolshevik seizure of power in regard to other socialist parties; the horrors of the Civil War which helped lead to the degeneration of the revolution; Trotsky's recognized tendency as a Soviet official to be attracted to administrative solutions; his adamant defense of the heroic days of the Bolshevik party and of the Soviet Union, even in its degenerated state, against all comers until the end of his life; his weakness as a party political organizer in the fierce intra-party factional struggles and later in attempting to found new communist parties and a new international.
Of course the kindest interpretation one can make for Carmichael's polemic, like that of Irving Howe who approached Trotsky's life from the social-democratic perspective, is that he believes like many another erstwhile biographer that Trotsky should have given up the political struggle and become- what? Another bourgeois academic or better yet an editor of Partisan Review or The Nation? Obviously Mr. Carmichael did not pay sufficient attention to the parts that he considered Trotsky's virtues. The parts about the intrepid revolutionary with a great sense of history and his role in it. And the wherewithal to find his place in it. Does that seem like the Trotsky that Carmichael has written about? No. A fairer way to put it is this. Trotsky probably represented the highest expression of what it was like to be a communist man, warts and all, in the sea of a non-Communist world. And that is high historical praise indeed. Let future biographers take note.
Fascinating........2001-03-01
Was Leon Trotsky "shy"? As strange as it may seem, Carmichael has provided possible evidence for such a diagnosis in his superb biography. Trotsky, who was perhaps the greatest orator of the twentieth century (which is why the "shy", accusation seems so paradoxical), never formed his own faction, and displayed "passive" behavior while Stalin and his clique of idiots overran the country, and in addition, he relied mainly on Lenin for his own political fortunes. While health incapacitated V.I. Lenin, Trotsky showed complete ineptness, ideologically, and personally, with his own actions. Lenin was preparing a "bombshell", which would have resulted in the ouster of Stalin from the Bolsheviks in 1921, Trotsky was aware of what this info was (the nationalities issue), but when Lenin was attacked by another stroke, Trotsky just made a "compromise" with Stalin! Instead of destroying Stalin politically, he passively watched as Stalin, Zinoviev, and Kamenev betrayed the Bolshevik Revolution (certainly not the actions of a genius!). Trotsky had a myriad of opportunities to consolidate his own position in the USSR, but didn't; he was head of the army and navy, was perhaps Lenin's closest comrade, but yet, he, instead of Stalin, ended up with a pic-axe in the skull thousands of miles from the Kremlin. The only explanation is that Trotsky was "shy" (or passive; Carmichael traced this passiveness to Trotsky's ideology, which apparently states that the role of the individual is minimal).
Unlike other bio's of Trotsky, such as Deutscher's and Volkogonov's, Carmichael focuses a large amount of words to the psychological motive behind some of Trosky's actions. For instance, why did he not just eliminate Stalin, Zinoviev, Kamenev, and Bukharin through a coup d'etat? His explanation was that this would have been percieved as Bonapartism, and the country would have degenerated into an ineffective bureacracy. But isn't this what happened anyway! Clearly, Trosky's description of his unwillingness to seize power through a coup d'etat is unsatisfactory. Anyway, although this book is out-of-print, I would still recommend you somehow find yourself a copy, because it's a superb book.
Product Description
Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation
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