Out There in the Dark
Average customer rating: 4.5 out of 5 stars
  • Out There in the Dark
  • Must review later
  • Recommended
  • Outstanding Novel of Hollywood
  • 1942 vs 2006
Out There in the Dark
Wesley Strick
Manufacturer: Thomas Dunne Books
ProductGroup: Book
Binding: Hardcover

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ASIN: 0312343817
Release Date: 2006-02-07

Book Description

A proud, distinguished German emigre director named Dieter Seife has had to content himself cranking out B-movies for Superior Pictures, until finally, Superiors founder, Arthur Lustig, gives Seife the opportunity to prove himself on a larger-budget picture titled The Big Betrayal. Its also a break for a young actor on the rise, Harley Hayden, whos been signed to star. Seife is unhappy with the casting of Hayden and aware of Seifes displeasure, Hayden takes the defensive step of hiring a disgraced LA cop named Roarke to look into Seifes background and see whether Siefe may be hiding something. Out There in the Dark brings to life the corrupt side of wartime Hollywood.

Customer Reviews:

2 out of 5 stars Out There in the Dark.......2007-04-03

The review I read for this book was quite positive, and since I am a fan of "old Hollywood," I ordered the book. It was most disappointing. Not very well written, cardboard characters, dull plot, tended to ramble. I did finish it, but felt it was a waste of time and money.

5 out of 5 stars Must review later.......2007-03-19

I haven't started the book yet. I am taking it to read on my trip to new york

4 out of 5 stars Recommended.......2006-08-01

I bought this book on a whim and didn't regret it. Strick pinpoints a particular time and place and puts you right smack in the middle of it. I found it a quick, enjoyable read, but engrossing all the way through. For fans of "Old Hollywood" the name dropping of figures of the era is fun (love the titles of the movies starring Harley Hayden!) and the atmosphere is vividly re-created. What's next on the horizon, Mr. Strick?

5 out of 5 stars Outstanding Novel of Hollywood.......2006-05-29

It doesn't seem to me that in 1940 the private eye might be speculating on which luscious movie star was causing Harley Hayden to cheat on his girlfriend--"But who? Rita, Greta, Ingrid, Lana?" Of these names only Greta Garbo was a great star in 1940--and would a savvy eye like Roarke seriously suspect her of having a back street affair with a man? The other names seem of a later date, say 1943, 1944, 1945, 1946, when all had achieved superstardom. (Each had made movies by 1940 of course, but none were yet at Garbo's level.) Outside of that one little error I congratulate Wesley Strick on having everything right, the most difficult thing of all.

I shouldn't say that, because he has done something incomparably different, he has selected a pair of humans who seem between them to balance out between them, like the scales of Scorpio, all that is good and bad in Hollywood. We might compare his allegory to the famous Hollywood novel by Christopher Isherwood, PRATER VIOLET, and I think we would say the laurels go to Strick. I wasn't one hundred percent convinced by the implacable anti-Semitism of the detective, Roarke, which doesn't go any place and just provides for innumerable scornful and offensive putdowns of Hollywood Jews. And yet perhaps the storytelling needed him as a fulcrum from which we get to view the mysterious boy actor, Harley Hayden, and the tragic German director-meister Deiter Seife. Beyond the fireworks of the plot, we see in miniature the ways in which the escapees from the Third Reich who made their way to Los Angeles in the 1930s changed the movie capital forever, providing, if not a moral corrective as has sometimes been assumed, but a cracked lens that skewed all vision into a personal, ethical darkness--an aesthetic choice Strick seems to understand beautifully. This novel is so much better than the scripts Strick has written for Hollywood (FINAL ANALYSIS, WOLF, THE SAINT) one feels that maybe he went there as a spy--a chiel among them. OUT THERE IN THE DARK feels like one of the books we'll be reading in 100 years.

5 out of 5 stars 1942 vs 2006.......2006-04-10

On the surface, "Out There in the Dark," Wesley Strick's debut novel, is a well-written, concisely researched, mystery novel that is sure to delight fans of 1940 Hollywood drama. As a result of the subject matter, some readers may want to compare Wesley's book to works by Chandler, but this is somewhat unfair (albeit flattering); Mr. Strick's contemporary, fresh, straightforward writing style enhances the storyline with its clean approach to everyday language. Additionally, and most importantly, strip away the references to the 1940's and here lies a treatise on today's "glorious" world of Tinsel Town.
Sirk on Sirk (Directors on Directors)
Average customer rating: 4.5 out of 5 stars
  • Good insight into an important director
  • A GOOD BOOK BUT IT NEEDS MORE ...
Sirk on Sirk (Directors on Directors)

Manufacturer: Faber & Faber
ProductGroup: Book
Binding: Paperback

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ASIN: 0571190987

Customer Reviews:

5 out of 5 stars Good insight into an important director.......2002-02-03

A series of interviews that Jon Halliday carried out with Sirk in his later years. The interviews are broken into six periods-- Sirk's German Theater period; the German film period; the exile years in Switzerland, France and Holland; his two American periods and finally the time after his biggest Hollywood successes.

Sirk is a tremendously important cinema director, and the interviews give a lot of clarity to his history and how he went about choosing the subject matter that he did. Halliday also provides a brief biographical introduction and a biofilmography and Sirk bibliography. A must-have for cinephiles and fans of Douglas Sirk.

4 out of 5 stars A GOOD BOOK BUT IT NEEDS MORE ..........2001-09-21

The book is good, but I would have loved to have more in depth study. Perhaps some day the biography of this director will come
Speculum Iuris: Roman Law as a Reflection of Social and Economic Life in Antiquity
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    Speculum Iuris: Roman Law as a Reflection of Social and Economic Life in Antiquity

    Manufacturer: University of Michigan Press
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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    ASIN: 0472112511

    Book Description

    Roman public and private law regulated many aspects of life in Antiquity. The legal sources, statutes, juristic opinions, textbooks, documents and reports preserve a wealth of information that illuminates Roman society and economy. However, the use of this kind of evidence can be extremely difficult. With this volume, classicists, historians, and legal scholars propose various ways to integrate the legal evidence with other sources for ancient social and economic history.
    Speculum Iuris examines the complex relationship between law and social practice from the particular angle of Roman legislation and jurisprudence as conditioned by or reacting to a specific social, economic, and political context. Using various strategies, the editors and contributors mine a huge body of texts to study attitudes and behaviors of the Roman upper class, whose social concerns are reflected in the development of legal rules.
    A close reading of juristic opinions and Republican or imperial legislation allows the contributors to find rationales behind rules and decisions in order to explain practices and mentalities of the elite within a larger social context. This book demonstrates clearly that Roman law was not divorced from the realities of daily life, even if some jurists may have been working with purely hypothetical cases.
    Speculum Iuris provides a multidisciplinary approach to the question of the interplay of legal and social forces in the Roman world. As such, it will be a helpful study for general classicists and ancient historians, as well as for legal historians, social historians, economic historians, sociologists, and cultural anthropologists.
    Jean-Jacques Aubert is Professor of Latin Language and Literature, University of Neuchâtel, Switzerland. Boudewijn Sirks is Professor of the History of Ancient Law, the History of European Private Law, and German Civil Law, Institute for the History of Law, Germany.
    Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk
    Average customer rating: 3 out of 5 stars
    • Ideas aplenty but little organisation
    Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk
    Barbara Klinger
    Manufacturer: Indiana University Press
    ProductGroup: Book
    Binding: Paperback

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    1. Melodrama: Genre, Style and Sensibility (Short Cuts) Melodrama: Genre, Style and Sensibility (Short Cuts)
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    4. Imitation of Life (Rutgers Films in Print) Imitation of Life (Rutgers Films in Print)
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    ASIN: 0253208750

    Customer Reviews:

    3 out of 5 stars Ideas aplenty but little organisation.......2006-12-29

    Meaning and melodrama is an investigation of the diverse ways, people have viewed the films of Douglas Sirk. It is an ambitious work that covers a huge amount of terain. She makes some interesting observations about the way perceptions change ovr time. It is simply not possible for a critic to look at the films of Rock Hudson - one of the definitive masculine heroes of the 1950s - and not take account of his homosexuality which was only publicly revealed when he died of AIDS many years later. Similarly, it is the off screen love life and political actions of DeMille, that may change a modern audience's perception of his films.

    Professor Klinger asks what determines a film's meaning and ideological significance. She considers the internal features of film: its viewers, and its environment. For Klinger placing films in their historical context has larger implications for understanding the impact of cultural forces. It gives us an insight into the complex relationship between films and their contexts. She examines how institutions such as academia, the film industry and the media create an identity for films. She aims to "reconsider criticism as a specific kind of textual appropriation."

    Klinger's basic idea is interesting; however, it seems to lead to self reinforcing statements. When the auterists were at their height as critical tradition such as the Sarris review of Sirk's body of work in the 1960s, it is not surprising that they regarded him as a fine director with a formal style. Similarly, it is not surprising that Marxists find issues of class in his films or that feminists find issues about gender. It would be astonishing if they didn't find them. As critical theories or frameworks rise and fall, it is not surprising that writers of that period follow the theories popular at that time. The ideological position of the critic is always going to be reflected in their criticism.

    The book is interesting, but poorly organised and the whole work does not hang together and appears to be a series of seperate essays written with little relationship to each other. Aspects are fascinating, but the whole is unsatisfactory.
    Imitation of Life (Rutgers Films in Print)
    Average customer rating: Not rated
      Imitation of Life (Rutgers Films in Print)

      Manufacturer: Rutgers University Press
      ProductGroup: Book
      Binding: Paperback

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      1. Imitation of Life Imitation of Life
      2. Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk
      3. Imitation of Life (Two Movie Collection) 1934/1959 Imitation of Life (Two Movie Collection) 1934/1959
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      ASIN: 0813516455

      Book Description

      Douglas Sirk (Claus Detler Sierck) was born in Hamburg, Germany, in 1900. He made nine films before fleeing Nazi Germany, eventually coming to America. His best-known films, made during the 1950s--all of them melodramas--were "Magnificent Obsession," "All That Heaven Allows," "The Tarnished Angels," "Written on the Wind," and "Imitation of Life" (made in 1958, released in 1959).

      Because of the special stamp he put on his melodramas, Sirk's best works transcend the constraints of their genre. In them, he both exemplified and critiqued postwar, conservative, materialistic life and its false value systems. There is much in Sirk, particularly in "Imitation of Life," that is of interest to us today. The time seems to be right for a new look at the film, its reception amidst scandal over the affairs of its star--Lana Turner--the relationships between its mothers and daughters, the tensions between its men and its women, the friendships between its black and white women, and the ambiguous, controversial approach of Sirk to his material.

      This volume includes the complete continuity script of the film, critical commentary and published reviews, interviews with the director, and a filmography and bibliography. It also includes an excellent introduction by Lucy Fischer.
      Bibliographia Genetica, Deel IX
      Average customer rating: Not rated
        Bibliographia Genetica, Deel IX
        Dr. Tine; Sirks, Dr. M. J.; Goddijn, Dr. W. A. Tammes
        Manufacturer: Martinus Nijhoff
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000PRQ3QS
        Conversations avec Douglas Sirk
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          Conversations avec Douglas Sirk
          Jon Halliday
          Manufacturer: Cahiers du cinéma
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 2866421906
          Douglas Sirk Por Douglas Sirk
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            Douglas Sirk Por Douglas Sirk
            Jon Halliday
            Manufacturer: Ediciones Paidos Iberica
            ProductGroup: Book
            Binding: Paperback

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            Handboek Der Algemeene Erfelijkheidsleer
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              Handboek Der Algemeene Erfelijkheidsleer
              M.J. Sirks
              Manufacturer: Martinus Nijhoff
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000NWTKLK
              Magnificent Obsession Photograph Still
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                Magnificent Obsession Photograph Still
                Douglas Sirk
                Manufacturer: Universal Studios
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000M4YO92

                Product Description

                Wonderful and campy 8" x 10" original photo scene still from Douglas Sirk's classic 50's soap opera that starred Jane Wyman & Rock Hudson. The scene shows Rock Hudson & Agnes Moorehead getting ready to operate on Jane Wyman. Photo caption attached to verso. Fine.

                Mel Bay J. S. Bach for Acoustic Guitar: 12 Solos in Notation and Tablature
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                  Mel Bay J. S. Bach for Acoustic Guitar: 12 Solos in Notation and Tablature
                  Johann Sebastian Bach
                  Manufacturer: Mel Bay Publications, Inc.
                  ProductGroup: Book
                  Binding: Paperback

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                  ASIN: 0786634251

                  Book Description

                  J. S. Bach is the most sought after composers of all time. He is everybody's favorite! Best selling author Ben Bolt has inked 12 solos for guitar in this book. Included are moderate to advanced solos in notation and tablature. All 12 solos are recorded in order like the book. The recording can easily stand on it's own for your listening pleasure, or can be used as an instructional tool. Professor Bolt also includes a copy of Bach's original manuscript of Partita No. 1 for cross-reference purposes. Includes the following pieces: Sleepers Awake! (from Cantata No. 140), Gavotte, Prelude (from 3rd Cello Suite), Courante (from 3rd Cello Suite), Corrente (from 1st Violin Partita), Bourrée (from 1st Violin Parita), Prelude in D (from 1st Cello Suite), Gigue (from 1st Cello Suite), Sarabande (from 2nd Lute Suite), Gigue (from 2nd Lute Suite), Courante (from 1st Lute Suite) and Fugue.

                  Liber Castellorum: The Book of Tethers (In Nomine)
                  Average customer rating: Not rated
                    Liber Castellorum: The Book of Tethers (In Nomine)
                    Mark Allen , R. Sean Borgstrom , James Cambias , Genevieve R. Cogman , Alain H. Dawson , Emily Dresner , David Edelstein , Scott Haring , Jo Hart , John Karakash , Elizabeth McCoy , and Walter Milliken
                    Manufacturer: Steve Jackson Games
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                    ASIN: 1556343655

                    Loyalty Rules: How Today's Leaders Build Lasting Relationships
                    Average customer rating: 4 out of 5 stars
                    • Outstanding with unique insights! Practical and helpful!
                    • The litmus test for leadership
                    • THE HIDDEN BENEFITS OF LOYALTY
                    • Timeless Principles: More Relevant Today Than Ever Before
                    • More inspirational than nuts-and-bolts information
                    Loyalty Rules: How Today's Leaders Build Lasting Relationships
                    Frederick F. Reichheld
                    Manufacturer: Harvard Business School Press
                    ProductGroup: Book
                    Binding: Paperback

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                    ASIN: 1591393248

                    Amazon.com's Best of 2001

                    It's trendy these days to decry a lack of loyalty among employers, employees, customers, and even investors, and blame it for everything from drops in business profitability to the decline of civilized society. But Frederick F. Reichheld, a Bain & Company director emeritus, insists that loyalty lives--and, in fact, remains a major reason for the success enjoyed by some of the leading names in both the Old and New Economies. Loyalty Rules, his follow-up to 1996's The Loyalty Effect, shows how practices that built such relationships in organizations like Harley-Davidson, Enterprise Rent-a-Car, Cisco Systems, and the U.S. Marine Corps help improve the atmosphere for all concerned and aid in producing better bottom-line results. The bulk of the book focuses on specific, real-world applications of Reichheld's Six Principles of Loyalty: in "Preach What You Practice," for example, he outlines various ways that "loyalty leaders" can articulate relevant concepts while clarifying "how these same philosophical foundations are ... not just feel-good platitudes." Reichheld also includes sample questionnaires from his Acid Test Survey, a critical part of the prescribed diagnosis-and-remedy program that is freely available on the author's Web site. --Howard Rothman

                    Book Description

                    "Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers."


                    -Financial Times

                    In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.


                    Customer Reviews:

                    4 out of 5 stars Outstanding with unique insights! Practical and helpful!.......2006-03-07

                    When the majority of CRM/loyalty books still focus on convincing top management of the importance of CRM/loyalty as if those top management are ignorant of it, the author points to one big blind spot of those decision makers: that there will be no loyal customers if the value/culture of the company does not lead to creation of loyal employees/vendors (partners), absence of which as reflected by the author's six principles of loyalty, (the backbone on which the author elaborates to the full length of the whole book) including:-

                    1. Play to win/win: Profiting at the expense of partners is a shortcut to dead end.
                    2. Be Picky: Membership is a privilege
                    3. Keep it simple: Complexity is the enemy of speed and responsiveness
                    4. Reward the right results: Worthy partners deserve worthy goals
                    5. Listen hard, talk straight: Long term relationships require honest, two-way communication and learning
                    6. Preach what you practice: Actions often speak louder than words, but together they are unbeatable.

                    I must say that there are some discrepancies between the key samples (Enterprise Rent-A-Car, Dell, Vanguard, Harley Davidson, Cisco, and the Telecom Industry as a counter-example) the author explores on and the personal judgement of readers like me. Still this is an outstanding book with unique insights. Practical and helpful, I must say, though the "High Road Strategy" preached may still be limited to companies that sell higher per unit price products. No matter what, highly recommended amongst the sea of CRM/loyalty books on Amazon.

                    p.s. Below please find some of my favorite passages for your reference:-

                    We manage our business with a disciplined strategy, believing that any company can only be great at a few things, And if we do those few things better than anyone else, and focus our success criteria on our clients only, with no other distractions, we will retain our lead in this business and even expand it over time. - Jack Brennan of The Vanguard Group in his 1999 partnership speech to employees. pg 58

                    Michael Dell emphasizes that it's at least as important for a firm to figure out what you're not going to do as it is to know what you are going to do. pg 64

                    "Keep it simple" Action Checklist:-
                    - Examine Loyalty Acid Test scores
                    - Create a golden rule for your firm
                    - Obliterate hierarchy
                    - Break down silos
                    - Cut incentives that reward leaders for the size and power of their departments
                    - Ensure that headquarters staff grows at a slower rate than field staff
                    - Pare down functions to only those in which you can be the best in the business
                    - Form small teams with clear, simple responsibilities
                    - Split of separate business early pg 119-120

                    Loyalty is impossible without trust. Trust is impossible without accurate, reliable information. Develop state of the art communication tools and listening skills so you and your partners can reach deeper levels of understanding that yield clearer priorities, coordinated actions, and superior results. Nothing magnifies the loyalty effect like the trust engendered by open, honest, and direct exchange of information and ideas. pg 149

                    4 out of 5 stars The litmus test for leadership.......2006-02-16

                    In today's economy, changing jobs is considered by many as a sign of a successful career. Customers and shoppers are constantly bombarded with challenges to find a better deal. The internet allows a mouse-click to shift purchasing power anywhere in the globe. There is much encouragement to always shop around for better values instead of buying from just one trusted source. What good is loyalty in all of this? Isn't loyalty all but extinct?
                    The author argues that this is not only wrong, but that loyalty is at the heart of every company that has solid profits, high productivity, and sustained growth. Citing numerous corporate examples, the author submits that the litmus-test for leadership is the ability to build strong bonds of loyalty. The author critiques the type of leadership that takes what he sees as the "low-road" to short term gains at the expense of customers, employees, and eventually investors.
                    This book is designed to develop loyalty leaders, those that can transform the various loyalties into economic benefits. The author submits certain key principles referred to the "Six Princi0ples of Loyalty:"

                    · Play to win/win.
                    · Be Picky.
                    · Keep it simple.
                    · Reward the right result.
                    · Listen Hard, talk straight.
                    · Preach what is practiced.

                    These six principles form the foundation for this book, thus creating a step-by-step handbook on leveraging loyalty for profit in any company.

                    4 out of 5 stars THE HIDDEN BENEFITS OF LOYALTY.......2004-01-14

                    Reichfeld's thesis is that loyalty, more than a fosuc on profits, is what guarantees companies long term success. He uses a handful of examples, including Enterprise Rent-a-Car, Northwestern Mutual, Harley Davidson, Cisco, among others, to make the case that having outstanding loyalty from your customers, suppliers and employees drives outstanding results.

                    The main rules Reichfeld sticks to and calls the "high road" are the following:
                    1. Focus on win/win solutions with partners
                    2. Focus only on clients which you can serve well
                    3. Focus on simplicity to allow everyone to understand the rules
                    4. Develop a set of principles and live by them, rewarding others who act according to those principles.

                    Overall, he makes a strong case to show how these principles can have a positive effect on business. By having low turnover, a fast food restaurant spends very little on HR expenses. By focusing on the bikes their customers love (and not diversifying), Harley gains lifelong customers.

                    The weakenesses of the book lie in the overemphasis of loyalty, in relation to other important tasks in business. Of course, being a book on loyalty, one could not expect anything different. Additionally, it would have eben useful to have some fake types of loyalty as example of weak attempts at loyalty. I am sure certain companies must have tried to gain loyalty through not-so-smart measures, so it would be nice to haev examples in order to differentiate them.

                    Overall, it is a very interesting book, useful to anyone involved in customer related businesses and in managing employee relationships. It is short (a benefit) and a bit too concise (a drawback), so it should not take more than a week to read for a regular reader.

                    5 out of 5 stars Timeless Principles: More Relevant Today Than Ever Before.......2004-01-13

                    A recent re-reading confirms my initial reactions to this book. In a brilliant essay which appeared in the Harvard Business Review, Reichheld shares research which suggests that companies with faithful employees, customers, and investors (i.e. capital sources which include banks) share one key attribute: leaders who stick with six "bedrock principles": preach what you practice, play to win-win, be picky, keep it simple, reward the right results, and finally, listen hard...talk straight. In The Loyalty Effect, Reichheld organizes his material within 11 chapters which range from "Loyalty and Value" to "Getting Started: The Path Toward Zero Defections." With meticulous care, he explains how to devise and them implement programs which will help any organization to earn the loyalty of everyone involved in the enterprise. Reichheld draws upon a wealth of real-world experience which he and his associates have accumulated at Bain & Company, a worldwide strategy consulting firm. Reichheld heads up its Loyalty Practice.

                    In his most recently published book, Practice What You Preach, David Maister explains why there must be no discrepancy whatsoever between the "talk" we talk and the "walk" we walk. Reichheld agrees, noting that the "key" to the success of his own organization "has been its loyalty to two principles: first, that our primary mission is to create value for our clients, and second, that our most precious asset is the employees dedicated to making productive contributions to client value creation. Whenever we've been perfectly centered on these two principles, our business has prospered." It is no coincidence that the world's most highly admired companies are also the most profitable within their respective industries. I wholly agree with Reichheld that loyalty is critically important as a measure of value creation and as a source of profit but that it is by no means "a cure-all or a magic bullet." Loyalty is based on trust and respect. It must be earned, usually over an extended period of time and yet can be lost or compromised at any time with a single betrayal.

                    In Loyalty Rules!, Reichheld develops these and other ideas (the foundation of what he calls an "economic framework") in much greater depth as he explains how today's leaders build lasting relationships beyond as well as within their organizations. "Loyalty cannot begin with tools; it must begin with leaders who recognize the enormous value of building and maintaining mutually beneficial relationships....Accordingly, this book spends at least as much time on the underlying objectives for building loyalty as it does on the how-to's." He organizes his material within eight chapters which range from "Timeless Principles" (previously introduced in The Loyalty Effect) to "Preach What You Practice" in which he asserts that actions speak louder than words and together, they are "unbeatable." One of this book's greatest benefits is provided in a series of "Action Checklists" which reiterate key ideas while suggesting specific initiatives to implement them effectively. The book concludes with an appendix, "The Loyalty Acid Test," which consists of separate surveys of consumers and employees. Obviously, each reader must modify either survey to ensure that it is appropriate to her or his own organization's specific needs and objectives. However, all modifications should be consistent with the 'timeless principles" which Reichheld examines in the first chapter. I highly recommend this book, presuming to suggest that, if possible, The Loyalty Effect be read first.

                    5 out of 5 stars More inspirational than nuts-and-bolts information.......2003-12-12

                    Not long ago, loyalty was out of fashion. Tom Peters said, "Forget loyalty. Try loyalty to your Rolodex." The magazine Fast Company incited everyone to join the "free-agent nation." Now, loyalty is a hot topic.

                    The person most responsible for this turnaround is Frederick Reichheld, who published the seminal work, "TheLoyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value," in 1996. Based on studies at Bain & Co., Reichheld determined that loyalty is the primary driver of profitability. The studies found that an increase in customer retention rates of just 5% increases profits by 25%-95%. The right customers, employees and investors who stay with a firm fuel a virtuous cycle of long-term growth that increases profitability,empowers the brand and cuts marketing costs.

                    "Loyalty Rules!" picks up on the same themes addressed in "Loyalty Effect." It's impossible to generate superior long-term profits without superior customer loyalty. The right measurements and rewards are critical to achieving the right results. The book illustrates how loyalty has made such organizations as Harley-Davidson, Enterprise Rent-A-Car, The Vanguard Group, Southwest Airlines, Northwestern Mutual, Chick-fil-a, and others so successful.

                    Such success, says Reichheld, results from the emphasis corporate leaders place on six loyalty principles:

                    o play to win/win
                    o be picky (membership is a privilege)
                    o keep it simple
                    o reward the right results
                    o listen hard
                    o talk straight, and preach what you practice

                    The "Loyalty Effect" was a primer on how to build loyalty. Numerous charts, graphs and even formulas illustrated the cause-and-effect relationships between loyalty and value creation. While "Loyalty Effect" sought to teach and persuade, "Loyalty Rules!" aims to inspire. Organizations should always take the high road. Vanguard employees are "proud to be part of the most ethical organization in the industry." Reichheld approvingly quotes Cisco CEO John Chambers: "Never do anything to competitors that you wouldn't want them to do to you." He encourages leaders "to assume the pulpit and preach about the values at the core of your life and your relationships."

                    Inspirational stories and advice are balanced by "action checklists" at the end of each chapter. These include specific tips to achieve loyalty, such as "create a golden rule for your firm," "make recruiting an executive priority," "create a customer experience council," and "turn call centers and help desks into strategic listening posts."

                    Reichheld concludes with a "Loyalty Acid Test." These are sample questionnaires for customers and employees that can diagnose the health of relationships.

                    Other excellent books on the same topic are Customer Equity: Building and Managing Relationships as Valuable Assets by Blattberg, Getz and Thomas. Also highly recommended is FusionBranding: How to Forge Your Brand for the Future by customer loyalty consultant Nick Wreden, who looks at how to apply customer equity and accountability to branding

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                    2. Poser 4 Pro Pack f/x & Design
                    3. Reel Conversations: Reading Films with Young Adults (Young Adult Literature)
                    4. Risky Business: Rock in Film
                    5. Seeing Through Movies (Pantheon Guide to Popular Culture)
                    6. Selling Seattle: Representing Contemporary Urban America
                    7. Shine the Screenplay
                    8. Soundtrack Available: Essays on Film and Popular Music
                    9. Speaking about Godard
                    10. Split Image: The Life of Anthony Perkins

                    Books Index

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