What's so good about Halperin's book? For one thing, he doesn't talk down to you as a screenwriter. In fact, he presumes that you know what you are doing. Imagine that! So he's not going to hold your hand through the elementary parts of introductory screenwriting. Try Syd Field for that. Instead, Halperin shows the already competent writer how to improve his or her script's ultimate impact by significantly improving characterization.
Although I may agree that script consultant Linda Seger's books are excellent and beneficial, it should be pointed out that she has never written a single screenplay in her life.! Dr. Halperin is a =working= writer in the film industry, and his book is a winner. Enough said.
How to care for and travel with your guitar
Always wanted to play? Get started today-with The About.com Guide to Acoustic Guitar!
Book Description
This ultimate self-teaching method teaches: chords and riffs; picking and strumming; playing tips and techniques; standard notation and tablature; and much more! Includes lots of examples on CD, and 5 fantastic songs: Brown Eyed Girl * Every Breath You Take * Let It Be * Time Is on My Side * Wild Thing.
Customer Reviews:
Excellent.......2006-03-12
Taught myself guitar in no time. Get the CD out of the book, play along with the songs, learn them (don't cheat by moving on until you have mastered the song just like the CD plays it), and soon enough you'll have mastered strings. Chords take a bit of practice, but once you get those, you feel pretty good about playing guitar. Then its off to level 2. A most efficient "self teaching" method I must say. Addicting almost.
Book Description
The ultimate self-teaching method designed to offer quality instruction, terrific songs, and a professional-quality CD with 99 full-demo tracks AND a DVD with more great instruction to help beginners master the basics. This pack teaches: songs, riffs, and scales; all musical styles; playing tips and techniques; and more. It also includes standard notation and tablature.
Average customer rating:
|
Play Guitar Today! (with Audio CD)
Peter Pickow
Manufacturer: Amsco Publications
ProductGroup: Book
Binding: Paperback
 Guitar
| Instruments & Performers
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Strings
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ASIN: 0825614279
Release Date: 1994-12-31 |
Book Description
A new, budget-priced book-and-CD introduction to guitar that is all you need to start playing like a pro. Play along with the professional backup tracks on the CD as this dynamic learning studio helps you master the basics.
Book Description
This method can be used by students who want to teach themselves, or by teachers for private or group instruction. It is a complete guide to the basics, designed to offer quality instruction, terrific songs, and a professional-quality CD with 99 full-demo tracks. Students can learn at their own pace and open the door to the world of guitar music! This method covers: songs, chords and riffs; picking and strumming; playing tips and techniques; standard notation and tablature; and over 80 great songs and examples!
Book Description
This companion songbook to the Play Guitar Today! method books features 10 great songs: American Pie (Don McLean) * Born to Be Wild (Steppenwolf) * Brown Eyed Girl (Van Morrison) * Every Breath You Take (The Police) * I Shot the Sheriff (Bob Marley/Eric Clapton) * Let It Be (The Beatles) * Oh, Pretty Woman (Roy Orbison/Van Halen) * Time Is on My Side (Rolling Stones) * Wild Thing (The Troggs) * You Really Got Me (The Kinks). Includes tab.
Book Description
This all-in-one kit is a must for every budding guitarist! It includes the Level 1 and Level 2 instruction book/CD packs from our popular Play Guitar Today! method, plus the Play Guitar Today! songbook/CD pack, and our famous portable music stand The Grand Stand . All for the value price of only $29.95!
Product Description
274 songs for all occasions.
Book Description
With its handy "teacher on CD" and 99 demo tracks, this book/CD pack is the ultimate self-teaching method! Picking up where Level 1 leaves off, it covers: more songs, riffs and scales; chords and arpeggios; playing tips and techniques; all musical styles; and standard notation and tab.
Customer Reviews:
Excellent instruction book!.......2007-05-14
After a 17 year layoff from playing Bass, I was invited to join the church worship team. I bought a Bass and the level 1 book. That book was excellent. Level 2 builds on level 1 exponentially.
The Cd is helpful as a guide of how each lesson should sound.
This book teaches technique and theory.
This book will get you where you want to go with your music.
I recomend this book to everyone interested in bass.
Book Description
Teach yourself bass the easy way! This method covers: riffs and scales; all musical styles; playing tips and techniques; how to read standard notation and tablature; and much more. Songs: I Saw Her Standing There * My Girl * Walk Don't Run * Wild Thing * Wonderful Tonight.
Customer Reviews:
A Great Book for the Starting Bassist . . . .......2005-04-05
This is a fantastic book! The Student will learn to read music
while playing real world examples. The backup tracks are fresh
and the material is presented to advance the player at an astonishing rate. This is the best beginning Bass book out there.
Customer Reviews:
A Must Read for all Game Players.......2003-08-27
Sid Sackson was probably the most prolific collector of board games in the United States (and probably the world). Sid loved games and he loved inventing games, too. With many published games to his credit (some of which made their first public appearance in this book), Sid Sackson (the designer of one of my favorite games of all time, "Acquire") is my personal game guru and I have made a point of acquiring any game or book with his name attached. This book is full of fun and very playable games discovered, re-discovered, and invented by Sid Sackson. Do your brain a favor and buy this book now!
Outstanding - lots of great new games for you to play.......1999-05-03
This is a brilliant book by Sid Sackson. It compiles the rules for a variety of games, with the common feature that all can be played with the materials that you already have at home. Some games use cards, others use a chess or checkers set. There are a lot of paper and pencil games which are great to play while travelling.
The games are a mixture of "forgotten" games, new games invented by friends of Sid, as well as lots of games invented by the author. Many of these games have subsequently been published in a boxed format by major companies, but this book gives you a chance to try them out at no cost.
There are simple games, solitaire games, serious strategy games, party games for 20 or more people, and everything in-between.
My favourites in the collection include a 2 player card game of pure skill ("Mate"), a card game that resembles Canasta but which is rather more fun ("Paks"), a scrabble-like pencil and paper game ("CrossWords"), and a game called Focus that is 2 or 4 player strategy game that weakly resembles a cross between checkers and Shogi.
If you love games, then you should have this book. If you don't, then buying this book just might change your mind!
Excellent book with many original games.......1999-04-11
First published in 1969, this book brings you 38 original games. Sid Sackson collected these games as member of the N.Y.G.A (New York Game Associates), allthough many are his own invention.
It is true that any Hoyle will give you instant access to many games, but all these games somehow have something special.
My own favorite is Haggle, a delightfull party game for birthday parties.
definitely, a classic.......1996-09-25
Board and card games are so ancient and spread around the
world that one may think nothing really new will come up.
If that's your opinion, this book will change your mind,
offering dozens of NEW games to play with pencil & paper,
pocker chips or standard playing cards.
Average customer rating:
|
A Gamut of Games
Sid Sackson
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover
ASIN: B000KBLU4Y |
Book Description
Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage
For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more.
Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features:
- A completely new chapter on modeling and appended data
- New details on fast-changing Web technologies and marketing
- Updated material on prospecting, warehousing, and filtering
- In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
Customer Reviews:
Useful content, but not well written.......2007-08-01
For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits.
It's a straight-forward introductory text that covers many aspects of direct marketing - mostly from an old-economy point of view. The good thing about this approach is that Hughes explains many procedures in detail that have proved to be useful over many years of practice (as he lets the reader know on many occasions, he has worked in direct marketing for a long time). And while the dull writing-style occasionally makes the content of the book seem dated, most of the ideas discussed in the book still apply. For example, Hughes does a good job explaining lifetime-value calculations, the Recency-Frequency-Monetary approach, regression analysis and other useful tools for anyone involved in direct marketing.
Unfortunately, it's not an enjoyable book. The biggest drawback is that Hughes doesn't come across as an agile intellect. He's good at explaining procedure, but rather clumsy in discussing ideas. Adding to that is his over-reliance on examples taken from his own private life (you'll learn many things about his wife that you never wanted to know) and his strange need to praise the superiority of the American economy whenever possible. If you can look past that, 'Strategic Database Marketing' may well be worth reading for any professional marketeer.
Practical & technical enough for instant application.......2006-01-22
I love this book. Working as a data analyst in the CRM department, this book teaches me all the practical caculation/ideas for my work.
So far, this is the only book on the market that view database marketing from a quantitative point of view. On the other hand, it also instills the relationship marketing mind-set to the readers. For the rest of books avaliable in the markertplace on CRM/Database marketing, either it's too theoretical or IT. This is the best I read so far.
Fantastic Updated 3rd Edition .......2005-10-23
My approach to marketing was totally changed by reading this book; I was able to refine a jumble of thoughts into a clear, cohesive strategy. If you are at all exposed to marketing at work, Hughes will give you the ability to prioritize what is most important in your job.
Hughes has just released a new edition of this classic. It is thoroughly updated to include developments of the last half decade (the failure of CRM in many applications, advancements in Web and e-mail marketing, etc). Every marketer and entrepreneur should read this book to learn how and why lifetime value is so important and how to build your company's strategy around it.
The best thing about this book is that it covers the technical details adequately, but is still readable enough that you do not need an MBA to understand it.
Exceptional Coverage of Important Marketing Concepts.......2003-08-15
Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well.
In particular, Hughes explains:
* What Lifetime Value (LTV) is, why it matters, and how to calculate it
* The importance of testing programs and how best to go about it
* Segmenting your customer base by loyalty and LTV
* How tactics should differ for each segment
* Practical tips for creating a successful database marketing campaign.
Case studies and ROI numbers are used throughout the book. A must read for marketing proessionals.
The Master Book.......2001-05-26
This book is the main book for my Internet Marketing Class at Mercy College's MS in Internet Business Systems program. It includes all necessary topics such as database marketing, banner advertisement, calculating LTV and RFM Email Marketing and best practices. This book is a must read for anyone in direct marketing field.
Average customer rating:
- A Good Introduction to the World of E-Business
|
Strategic Electronic Marketing: Managing E-Business
Brad Kleindl
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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Marketing Research: An Aid to Decision Making
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Consumer Behavior
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Electronic Commerce
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Quantitative Analysis for Management with CD (9th Edition)
-
Global Marketing Management
ASIN: 032417893X |
Book Description
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
Customer Reviews:
A Good Introduction to the World of E-Business.......2001-02-12
This book marks a significant improvement in the universiy level texts on the revolution in business practice and orgranizaiton brought on by the Internet. The material is well presented and I use it for an introductory class in e-commerce and e-business marketing. This is a very difficult topic to work in as it changes so quickly, at least that is the politically correct way to phrase this. The reality is that the e-commerce revolution has many more casualties to take before it loses the "e-" and become just the way we do business. Teaching e-commerce to the employees of those future casualties requires a level of sensitivity that most book efforts to date have simply avoided. The usual model is to focus on the technology and to deal with the whole thing as another sales channel in the marketing department. Kleindl goes a good bit farther in suggesting the fundamental orgranizational changes that are inherent in becoming an e-business. I would have been happier if he had gone a little farther and more clearly stated that the camels nose is already in the tent and the whole thing is going to come down sooner than we think. But the fact that he went as far as he has may explain why this book is so hard to purchase. I have to have my students purchase is directly from Amazon as the Unversity of Hawaii Bookstore was told that it has not been published. Interesting.
Average customer rating:
- Relevant, Real-life tips for E-Marketing
|
Strategic Electronic Marketing in Managing E-Business
Brad A. Kleindl Ph.D. , and
Brad A. Keindl
Manufacturer: Thomson South-Western
ProductGroup: Book
Binding: Hardcover
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ASIN: 0324013191 |
Customer Reviews:
Relevant, Real-life tips for E-Marketing.......2002-10-22
Brad Kleindl's "Strategic Electronic Marketing" brings the e-business revolution right home for anyone to understand. At a diminutive 300 pages Kleindl strikes the ideal balance between being "small and accessible" and "detailed and meaningful."
In addition to regular text, Kleindl also utilizes case studies as well citations of actual Internet web sites and businesses to highlight his points. The end of chapter questions reinforces concepts learned and covered during the chapter as well as stimulates critical-thinking.
Among the various real-life companies covered as case studies in the book are: Egghead.com, Dell Computer, Amazon.com, AutoByteTel, IngramMicro, BMW, eToys, CDNow, AT&T, RealNetworks, and many more.
Here are the topics that Kleindl covers:
1. Introduction to E-Business: E-based marketing, online business models
2. Understanding E-Business Technology: The Internet, ISPs, and the Web
3. E-Business Communication: Many-to-many promotion, the AIDA model, Intranets and Extranets, sales force automation, and online advertising
4. E-Business Distribution Systems: Distribution channels and relationship development
5. E-Business Value Strategies: online purchasing, service strategies and CRM, b2b commerce, supply-chain management, market-of-one strategy, auction strategy and pricing strategy
6. Diffusion of Innovations: Innovations, individual adoption, the product life cycle, online communities, acceptance of innovation in business
7. Information Collection and Use: technologies, techniques and privacy issues
8. E-Business Strategy: E-business value chain, e-business strategy
9. E-Business Management: Management and Leadership chain, distance working, organizational hierarchies
10. Political, Legal and Ethical Issues: privacy, intellectual property, access and equity
Overall, this book is extremely easy to read and more importantly, a great learning tool. This book was used as the text for an e-commerce course I took during the summer of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Kleindl's "Strategic Electronic Marketing."
Highly Recommended
Book Description
Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization.
This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumersand to tailor all products, messages, and customer services to meet and surpass customer expectations.
Strategic Database Marketing explains
- What the database is and how it can empower marketers
- The ABCs of database marketing
- The technology, its applications and capabilities
- Statistical techniques for market segmentation and profitability analysis
- The critical role of database marketing in business growth
Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.
Customer Reviews:
Great entry level book.......2005-12-07
This is an excellent book if your are new to database marketing (or have a staff member new to database marketing). It is very easy to read and and explains database marketing in the simplist terms.
It is not a book for the advanced database marketer, nor does it cover advanced strategies. Paul Wang is very knowledgeable and I have seen several of his (and Arthur Hughes) presentations through the DMA.
The Gideon Bible of the Database Marketing Profession.......2003-06-13
If your job requires database marketing and you need to find ways to do it better, this book is not for you. This book appears to have been written more for the marketing manager who has database marketers reporting to him or her, but who has no direct involvement in the process. This book is just a basic overview of what database marketing is, with no practical use.
Even the examples appear contrived and not actual case studies.
Incidentally, years after purchasing this book, I took a database marketing course in my MBA program that was taught by the wife of one of the authors. Like the book, the course didn't offer much either. I ended up scrapping the book -- not passing it on, but tossing it -- shortly after that.
lacks both theoretical depth and vivid real world cases.......1999-11-15
This book doesn't have a lot of real world business cases, a little bit boring. On the other hand, it doesn't have much theoretical depth either. As a practioner, I didn't find much useful info. inside.
Best "how-to" book for database marketing available !.......1998-11-25
Jackson and Wang have developed a "Bible" for implementing database marketing. The book helps marketers implement a customer management program at any level of application by applying 3 basic building blocks of skills. Best book i've read on the topic !
Book Description
Learn ACT! 2000 for the Advanced User presents a series of topics designed for those who have gone beyond the basics of this industry-leading contact management software. Among these topics for advanced users are customizing the screen layout, adding groups and subgroups, setting up for and using e-mail, and synchronizing databases. The authors discuss several enhancements to ACT! 2000, including the new Sales/ Opportunities tab, which is based on the Dale Carnegie® sales methodology and assists in tracking contacts through the sales process. ACT! 2000 has also added more Internet links to assist with sales training, area code updates, and sales leads; integrated more closely with Microsoft Outlook; and automated some database maintenance tasks. SalesLogix, the new owner of ACT!, is also discussed.
The companion CD provides the latest service packs from SalesLogix, some of the more important add-ons, and several examples of what can be done with ACT!, including an Access program showing how ACT! can be combined with a database program to perform basic sales functions.
Customer Reviews:
Learn ACT!2000 NOT for the advanced user.......2000-09-12
The cover says that this is a book for advanced users. How come they spend 21 pages on installing the software. Do you know an advanced user who needs 21 pages to install a piece of software?
In the section about modifing templates they fail to mention that there is hidden text at the beginning of the document that if deleted will cause you document not to be added to your history tab.
This is a beginners book.
Book Description
Learn how a small business can turn its customer database into a powerful asset. Benefit from the fundamentals of database marketing and start applying the concepts to your small businesses today. Easy to read, fun, and graphically demonstrates:
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
In Chapter 12: learn how Grassfields, a men's clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.
Average customer rating:
|
Customer information: building a strategic asset. (customer database): An article from: Chief Executive (U.S.)
Dominique M. Hanssens
Manufacturer: Chief Executive Publishing
ProductGroup: Book
Binding: Digital
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ASIN: B00096KNYI
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on May 1, 1996. The length of the article is 1381 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A properly managed customer database can be an important strategic asset. Using sophisticated information and communications technology, companies can record, document and track customer transactions and characteristics, information which can be used strategically. Companies considering to design and manage customer databases should take note that such an initiative can be costly, and does not immediately result in desired benefits. However, well-managed databases should generate increasing returns to use as time progresses. Firms should also remember that implementing such databases requires new managerial and human resources skills. Companies using customer databases should assess their current databases from a customer perspective, set clear performance measures and track these across time, and remember increasing returns to use.
Citation Details
Title: Customer information: building a strategic asset. (customer database)
Author: Dominique M. Hanssens
Publication:
Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 1996
Publisher: Chief Executive Publishing
Issue: n113
Page: p66(2)
Distributed by Thomson Gale
Average customer rating:
- Not a slightly view of marketing information systems
|
The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions
David J. Curry
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
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ASIN: 0471530581 |
Customer Reviews:
Not a slightly view of marketing information systems.......2007-08-19
There is no much literature about marketing information systems. This is a very well focused book, I think the best on this important industry. It is very clear, well written and has detailed descriptions of the largest MIS, like ACNIELSEN, PRIZM, INFORMATION RESOURCES. I think this book is worth one month in a US University for about USD $10.000. The best of the book is it's deep and scientific approach to the theme. Not slightly, just technical, written to engineers not to generalists.
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- Angela Lansbury: A Life on Stage and Screen
- Angelina Jolie's: Notes from My Travels
- Anthony Hopkins: A Three Act Life
- As Found: The Discovery of the Ordinary: British Architecture and Art of the 1950s, New Brutalism, Independent Group, Free Cinema, Angry Young Men
- At the Center of the Frame: Leading Ladies of the Twenties and Thirties
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