Book Description
The first book in the Newmarket Shooting Script Series reissued with new material to coincide with the Warner Bros. theatrical re-release and special 10th anniversary DVD launch of this modern classic.
This expanded edition draws from the many new extras that are being created for the DVD, including 90 minutes of commentary by Darabont, documentary material on the making of the film, and a tribute parody of the film.
Nominated for 7 Academy Awards®, including Best Picture and Best Screenplay, The Shawshank Redemption, starring Tim Robbins and Morgan Freeman, is an extraordinary tale of hope and survival inside a maximum security prison. Based on a Stephen King novella, Frank Darabont's screenplay follows the complex twenty-year relationship between two convicts who have little in common—except friendship.
Darabont personally wrote and/or assembled all of the content in The Shawshank Redemption: The Shooting Script, as follows:
- Introductions by King and Darabont on the movie's genesis
- The shooting script in its original form ("the one I wrote, the one Castle Rock decided to make, the one my cast and crew dealt with every day")
- Detailed analysis of script-to-screen changes (26 pages) showing why and how scenes were cut, and how some scenes were handled technically
- Two storyboard sequences, with commentary
- Stills section (35 photos)
- Afterword by Darabont about his experience in Hollywood ("It took me nine years of saving, struggling, and honing my craft before I started making my living as a writer.")
- 35 b/w photos, plus storyboards
Customer Reviews:
Shawshank Shooting Script-KC review.......2007-02-11
Wonderful! Very insightful and informative. A great addition to anyone's bookshelf. I highly recommend it.
Excellent study guide of Shawshank Redemption.......2006-03-04
This is an excellent book to aid in the understanding of Shawshank Redemption, whether studying english or mass media.
I found the book to contain additional details on story boards and amended scenes, which indicate the way the script writer, Frank Darabont, adapted the story to film.
Thoroughly enjoyed the script, especially as I can read it in places I can't view the film, i.e. work.
Great in depth exploration.......2004-10-27
As a rule, don't buy shooting scripts if you want to write a screenplay. Shooting scripts are finished products.
That said, screenwriters can learn from this exploration of the classic movie (yes, folks, it is a classic, it's been shown a billion times on TNT), by reading the deleted scenes (my personal favorite is one about the publicity of Warden Norton's prison-to-work scheme, in which Heywood, played in the movie by William Sadler, gets his best and sharpest lines for someone who's supposed to be the dunce of the movie), the storyboards, the explanations of which scenes were kept, etc.
And for people who just love the movie, it's a must-own.
A great buy for any film student or "Shawshank..." lover.......2001-08-30
As Frank Darabont says in the introduction of the book, who else would buy the screenplay unless they really want to know more about the film? Sticking to that idea, Darabont has given the film student/buff, and those who simply love the movie, a real treat with this book. Not only does it contain the screenplay, it's the screenplay (I emphasize) AS IT WAS WRITTEN BEFORE FILMING. He's published it exactly as he wrote it when he adapted it from King's novella. I point this out because, as Darabont himself points out in the intro, so many screenplays that are thrown out by merchandise wizards are nothing but the finished movie transcribed. And really, what good is that to someone who wants a deeper knowledge of the film?
Not only does he give us the original screenplay, he gives us a scene-by-scene comparison of the screenplay vs. the finished film, and why things got changed/added/left out. This, in particular, says a lot about Darabont to me. This is a man who wants to use his work not only to be what it is (a GREAT film), but to educate as well. This book inspires. He includes storyboards, as well (including a storyboard for a deleted scene- oh, goody, goody!) and introductions by both himself and Stephen King, and a summarizing bit of advice to budding filmmakers and screenwriters. I devoured this book in short time (one night), lol, and found myself going back to the film to compare and analyze- if you don't do the same after reading it, I'll eat my foot.. okay, maybe not. But something drastic, I warrant you. If you are at all inclined to learn about filmmaking, writing, or even if you just love "The Shawshank Redemption" (which is what lead me to the book in the first place), this is a real must-have. It's worth the price alone just to read what he had to say about filming Freeman's scene walking through the field after discovering Andy's message. Trust me. By the way, fellow "Shawshank..." lovers are welcome to ...discuss it. Enjoy this book, everyone. It's a real find. And I'm SO glad I chose to buy it. The ONLY reason I give it four stars as opposed to five is because, personally, I would have liked to have seen more storyboards.
It just doesn't get any closer than this..........2001-06-28
This is a truly fantastic piece of work!!! If you really enjoyed the movie, and is fascinated by the art of filmaking, this book is for you. More than just the script of the film, the analysis by Frank Darabont takes to a totally different level and perspective. It actually makes you think like a Director. Other than this, just being in the production yourself... This is a true making-of The Shawshank Redemption, that is totally worth the price.
Book Description
The Newmarket Shooting Script® Sets offer a value-priced opportunity for screenplay lovers to build their collection. Each book within the set includes a facsimile of the film's actual shooting script, plus exclusive extras, such as introductions by or interviews with the filmmakers, notes on the film's production, selected movie stills, and complete cast and crew credits.
Includes:
Eternal Sunshine of the Spotless Mind: Oscar®-winner for Best Original Screenplay; features a Q&A with Charlie Kaufman and introduction by director Michel Gondry
Adaptation: Kaufman's adaptation of Susan Orlean's bestselling book The Orchid Thief with commentaries by Orlean and Robert McKee, plus an in-depth interview with Kaufman and director Spike Jonze.
Customer Reviews:
An amazing Screenwriter with gifts unimaginable........2006-12-22
If you have ever seen any Charlie Kaufman films, you have learned to either love him right away or hate him. I love him. My particular favorite is "Eternal Sunshine of the Spotless Mind". Filled with a powerful meaning and incredible storylines (main and side), this is sure to have you page turning all the way to the end without stopping.
Someone who is in my opinion, a step above Hollywood, and a true pleasure for all of us to read.
Book Description
From the director and writer of Being John Malkovich—a film by Spike Jonze, starring Nicolas Cage and Meryl Streep, from a screenplay by Charlie and Donald Kaufman about the adaptation of the bestselling book The Orchid Thief—an exciting new filmbook in the Newmarket Shooting Script® series.
This latest head trip from director Spike Jonze (Being John Malkovich) concerns an orchid collector (Chris Cooper), a journalist (Meryl Streep as author Susan Orlean), and the screenwriter (Charlie Kaufman, played by Nicolas Cage) who, in adapting Susan Orlean's book The Orchid Thief, writes himself into the movie.
The Orchid Thief tells the story of a Florida man who schemes to clone the "ghost orchid" and sell it to people all over the world who are struck with orchidelirium, the obsession with collecting rare orchids at any price. Adaptation: The Shooting Script® includes the complete screenplay, a selection of 20 black-and-white movie stills, as well as an introduction by Charlie Kaufman.
Customer Reviews:
Beautifully done.......2004-09-26
I have not yet read 'The Orchid Theif', and as such am in a good position to comment on the greatness of this movie in stand-alone form.
Charlie Kaufman is a brilliant screenwriter - and Adaptation is a masterpiece. The point he has tried to make in adapting 'The Orchid Theif' to screenplay is that if he were to adapt the book in it's original form, it would not 'make it' in the movie industry without any cliched Hollywood moments (scandal, sex, murder etc..). A movie built solely on 'flowers' would not grab the audience's attention and keep them interested.
This point is further reinforced by the fact that Charlie's twin, Donald produces his first screenplay using the exact cliches Charlie has been trying to avoid - but his script is deemed a masterpiece!
In Charlie's script, he pieces together parts of 'The Orchid Theif' (presented in the most beautiful way - Merryl Streep is superb in this role!), with pieces of his own tormented life.
The end result, is a movie about making a movie about adapting a book to a movie. Confused? Watch it with no expectations, and you will be pleasantly suprised at how much you enjoy Adaptation.
It's About The Process!.......2004-04-23
First and foremost, I would have to say that this is one of my favorite movies. Charlie Kaufman really knows how to write such a compelling and remarkable movie. Second, many people have this misconception that ther movie was supposed to be based on the novel "The Orchid Thief". What people fail to realize is that once a screenwriter is hired to adapt a novel, it is their job to write the screenplay in dramatic screen form. In ther movie, if people paid closer attention, Kaufman was clearly trying to illustrate the problems of adapting such a beautiful novel without risking authenticity because of pressures from mainstream Hollywood.
Although the film turns out to be a bit autobiographical, Kaufman still manages to remain close to the general theme of the novel which is how we are all trying to adapt to our surroundings(hence the title-"Adaptation"), Either way, Kaufman still manages to show the intricate nature of the orchids, and how they serve as a symbol to the characters that embody the movie. Not to be too analytical, the script/movie is still great. Don't take my word for it, just watch it for youself.
This is about a screenplay.. not a book........2004-01-26
Adaptation by Charlie Kaufman (film dir. by Spike Jonze) is like the name might imply, about adaptation. Many critics of this script complain that it is a failure of Suzanne Orlean's novel "The Orchid Thief" but I disagree. The first point to make I've already said: it's about adapting a book. Now, there are plenty of references to the orchid thief, and this script is inexticably linked with the book, but the novel, as Kaufman says in the movie "is a beautiful book about flowers... I just want to make a movie about flowers" (not an actual quote, but it's kinda' close to what he says throughout). The script constantly praises the novel, but the movie is really about what it takes to write a screenplay, and is therefore almost more of a creative work than an actual adaptation. As such, the screenplay is excellent. It is witty, careful, and through many twists and turns, becomes the very item that it claims, maybe even strives, to not be: a product of hollywood. What makes this movie more than a car-chase-sex-scene-drugs-love-insert-archetypical-theme-here kinda' movie is the fact that Kaufman's writing is brilliant. He tastefully inserts every single hollywood cliche from theme song to personal struggle into the film in a way that won't make you puke. Instead of being a lame rehash, adaptation leaves the viewer wondering what it really was that just took place. The story is well-paced, characters are stongly developed, and plot twists don't feel thrown in at the last moment: you feel that this could honestly happen, at least most of the time. While it strays significantly from the orchid thief, the script stands well on its own two legs, slinking through the plot in a way that will have you before you even realize it, then turns you on your head. Both the book and script are great literary works, but, even with their strong kinship, it's best to view them separately than attack the latter for it's liberal use of the former.
An abomination.......2003-11-19
Susan Orlean's book The Orchid Thief is a true gem - wonderfully written and highly entertaining. I don't know what Charlie Kaufman was thinking but this is no "adaptation" of The Orchid Thief. It's really a shame that such a fine book is associated with this screenplay. Surely, Kaufman could have come up with a more creative way to adapt The Orchid Thief for the screen. This screenplay is little more than a rant on the film industry. It doesn't do justice to Orlean's work.
Want your taste & intelligence insulted? Read this book!.......2003-09-05
This self-aggrandizing autobiographical screenplay has virtually nothing to do with Susan Orlean's fascinating book "The Orchid Thief", which is about legal inequality at the Federal level. Instead, Kaufman insults his employers character and our taste & intelligence by insisting that no one will see any film that doesn't have drugs, sleazy sex and high speed chases - none of which appear in Orlean's fine book, but are substituted by Kaufman for the entire premise of the original work. Some of Kaufman's past work was novel and entertaining. This screenplay is, at best, depressing. Read Orlean's book instead.
Amazon.com
This is the screenplay to one of the most important films of the 1990s. Worthy of comparison with the Edith Wharton novel upon which it is based, it is also a fascinating example of how filmmakers bridge the difference between literature and cinema. In its afterward, Scorsese and Cocks provide an annotated list of the cinematic sources that influenced their writing and direction. The reader can use the list as a guide to further viewing.
Book Description
The complete script of the five-time Academy Award(r) nominated film, with a lengthy introduction with details on the behind-the-scenes production, photos, and a special section in which the authors discuss the 22 films that influenced them. 24 b/w photos.
The Newmarket Shooting Script(tm) Series features an attractive 7 x 9 1/4 inch format that includes a facsimile of the film's shooting script, as chosen by the writer and/or director, exclusive notes on the film's production and history, stills, and credits.
Customer Reviews:
A Beautiful Book about a Beautiful Film!.......2007-06-11
I saved up to purchase this book and I could not be happier! What a gorgeous book- This is one of my all time favorite films and to have a book that includes the script is a real treasure. The text of how the movie came to be is one of the best parts of this book. Impressive in size and just beautifully put together- If this is one of your favorite movies, than you must have this book...you won't be sorry!
Fine script for an under-rated film.......1999-11-23
Not being familar withe book, Scorcese and Cocks came up with a excellent film of class hypocrisy and repression. Well worth reading on its own right, hopefully this film will get the acclaim it deserves. Those that did like this film should also examine Kubrick's 'Barry Lyndon', a film which was one of Scorsese's main influence during the making of the film.
a glimpse into our heritage.......1996-12-23
This book really can be called a "work of art". It
includes some stunning pictures and paintings that
later inspired the making of the film "The Age of
Innocence". It's really an uncommon chance to glimpse
into our own pictorial heritage, as seen through the
eyes of one of America's most important filmmakers.
Included is also the shooting script and a series
of quotations from the period's writers that help
in the building of the 19th century athmosphere.
Strongly reccommended to the lovers of this film
and to the ones who want to appreciate more and
understand where the "inspiration" comes from.
Massimo Benvegnu
Book Description
The Newmarket Shooting Script® Sets offer a value-priced opportunity for screenplay lovers to build their collection. Each book within the set includes a facsimile of the film's actual shooting script, as chosen by the writer and/or director, notes on the film's production and history, selected movie stills, and complete cast and crew credits.
This boxed set includes: Adaptation: Academy Award® and Writers Guild nominee for Best Adapted Screenplay. Based on the book The Orchid Thief by Susan Orlean, and including commentaries by Susan Orlean and Robert McKee, plus an interview with Charlie Kaufman and Spike Jonze. Human Nature: "A film of ideas and wry comic mayhem" (The Hollywood Reporter).
Average customer rating:
- Attention Movie and Wastern Fans!
|
Shooting Scripts: From Pulp Western to Film
Bob Herzberg
Manufacturer: McFarland & Company
ProductGroup: Book
Binding: Paperback
 Adaptations
| Movies
| Entertainment
| Subjects
| Books
General
| Movies
| Entertainment
| Subjects
| Books
General
| Literature & Fiction
| Subjects
| Books
| Classics
| Comic
| Contemporary
| Literary
General
| Arts & Photography
| Subjects
| Books
General
| Performing Arts
| Arts & Photography
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0786421738 |
Book Description
In their heyday, pulp westerns were one of America's most popular forms of entertainment. Often selling for less than 50 cents, the paperback books introduced generations to the "exploits" of Billy the Kid and Jesse James, brought to life numerous villains (usually named "Black" something, e.g., Black Bart and Black Pete), and created a West that existed only in the minds of several talented writers. It was only natural that filmmakers would look to the pulps for stories, adapting many of the works for the big screen and shaping the Western film genre.
The adaptations of seven of the pulps' best writers—Ernest Haycox, Luke Short, Frank Gruber, Norman A. Fox, Louis L'Amour, Marvin H. Albert, and Clair Huffaker—are analyzed here. Insightful and humorous, the work looks at how the pulp novels and the movie adaptations reflected the times in which they were produced. It examines the clichés that became a part of the story: the rescue of the heroine, the gunfights, the evil banker or rancher ready to steal the land of the good, law-abiding citizens, and the harlot with a heart of gold. A critical examination of how the books were interpreted—or frequently misinterpreted—by filmmakers is included, along with commentary on the actors and directors who put the pulps on screen.
Customer Reviews:
Attention Movie and Wastern Fans!.......2006-07-03
Shooting Scripts by Bob Herzberg is a wonderfully written guide for all fans of the Western genre in particular and aovies in general. This is a witty, engrossing story of the faxcinating journey that western novels and short stories have travelled in their road to Hollywood. the book is an in-depth look at not only the stories and novels themselves, but reveals intriguing information about the authors themselves. It also deals comprehensively with the "fidelity" of the these film adaptations.
This study is written with author's thorough and well-documented research. Each chapter analyzes the work of a well-known Western author, such as Zane Grey and Louis L'Amour, and discusses the intricacies of their work and the work of their screen "translators." The style of the book is spirited, entertaining and completely accessible to anyone with even the slightest interest in film or the Western novel. Bob Herzberg explores the a much-beloved and truly American phenomenon: the Western. It is an intelligent, yet lively look at an aspect of film that has, until this book, not really been investigated with the seriousness it deserves. Mr. Herzberg conveys a truly fresh appreciation for this area of popular culture. He is the perfect guide to this field - passionalte, funny and with a real command of his subject.
I highly recommend this book as an invaluable tool to any film and/or Western fan. It is sure to become a classic in the ever-demanding world of film literature
Average customer rating:
|
Delightful Duets - Piano Part
Manufacturer: Alfred Publishing Company
ProductGroup: Book
Binding: Paperback
Strings
| Instruments & Performers
| Music
| Entertainment
| Subjects
| Books
General
| Music
| Entertainment
| Subjects
| Books
Instruction & Study
| Theory, Composition & Performance
| Music
| Entertainment
| Subjects
| Books
General
| Music
| Entertainment
| 4-for-3 Books Store
| Stores
| Books
Strings
| Instruments & Performers
| Music
| Entertainment
| 4-for-3 Books Store
| Stores
| Books
Instruction & Study
| Theory, Composition & Performance
| Music
| Entertainment
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
General Accessories
| Instrument Accessories
| Products
| Musical Instruments
| Conducting
| Metronomes
| Music Awards
| Music Lyres
| Music Stands
| Musical Gifts
| Practice Aids
| Sheet Music Folders
| Staff Boards
| Staff Paper
| Stand Lights
| Tuning
Accessories:
-
Planet Waves Guitar and Violin Humidifier
-
Super Sensitive BowMaster Bow Grip Large
-
Fishman V100 Violin Pickup
-
Jade Rosin for Violin, Viola & Cello
-
Millant Deroux Rosin Light
ASIN: 0914425099 |
Product Description
Twenty-six popular selections with words for singing. Ideal for use in performance or sing-a-longs. Excellent reading and ensemble experience. Easy piano parts for young or beginning piano students who will find these songs fun to play with a sibling or family sing-a-long.
Book Description
Since 1992, more than 25 countries have sent teams to the annual World Puzzle Championship—a global competition for puzzle supremacy and international bragging rights. The puzzles are created by top constructors of many nationalities, with an emphasis on visual, math, logic, and observation skills. All puzzles at these competitions are language- and culture-neutral, making them ideal for people of any background. This book contains nearly 70 puzzles from the 12th World Puzzle Championship, held in the Netherlands, as well as a complete US Puzzle Championship test, used to select members of the US and Canadian teams.
Along with favorites such as Sudoku, Battleships, Paint by Numbers, Cross Sums, and observation puzzles, you'll find a fascinating array of less familiar puzzle varieties, including some you may never have seen before. After you master them, visit the official Team USA Web site at
wpc.puzzles.com. The annual online qualifying test is open to everyone!
Customer Reviews:
It's Worthy.......2006-08-03
A plethora of points and specific examples are examined in "The Design of Things to Come," by Craig M. Vogel, Jonathan Cagan, and Peter Boatwright. Each chapter has several sub-chapters that describe a variety of different concepts and case studies pertaining to innovation, marketing, branding, and invention. Some of the sub-chapters are: The New Breed of Innovator: Global Brand and Industrial Design, Apple: Trend Reader, Powers of 10, The Redesign of the (Ford) F-150, and PayPal.
Chapters:
1. The New Breed of Innovator
2. Pragmatic Innovation - The New Mandate
3. the Art and Science of Business
4. Identifying Today's Trends for Tomorrow's Innovations
5. Design for Desire - The New Product Prescription
6. The Power of Stakeholders - People Fueling Innovation
7. B-to-B Innovation - The New Frontier of Fantasy
8. Making Decisions for Profit - Success Emerging from Chaos
9. A Process for Product Innovation
10 Creating a Blanket of IP to Protect Your Brand from the Elements
11 To Hire Consultants or Build Internally - That is the Question
Epilogue: The Powers of Innovation - The New Economy of Opportunity
One sub-chapter is called "The Fantasy Economy." This title has meaning; it says a lot. One quote from page 92: "The increase in global consumption has driven the pursuit of desire, or fantasy to achieve everyone's pursuit of happiness." I witness this, and this fantasy is directly related (as the authors note) to the acquiring of consumer products. Fantasy, may be what it is.
Another statement is: "The end of communism and the overthrow of dictators around the world has increased the potential of the individual to achieve a life where liberty is a basic right" (Vogel, 92). This is true in some countries in Eastern Europe but for other parts of the world, this is simply not true. Market economies do not necessarily coincide with individual freedom, civil and political liberties, legal protection, and the freedom of speech. I'd like to know what specific nations and regions of the world these authors are referring to.
The authors also comment on the "Dummy" series books. ('This and that' for Dummies.) There are over 2,519 entries on a major website vendor selling "Dummy" books. But I don't agree with the book's claim that those who buy and read the Dummy-series books just want prescribed step-by-step information, and want to learn and do without any risk or thought, as the authors claim. These books are superior to many other "info." and "how-to-do" books because of their succinctness and organization. The authors go on to claim that those who read the Dummy series book carry out task without the need to think, hence the name "Dummy" in the title. This series of books is merely a foundation of which a person can build upon in one's own informational pyramid.
Over-all there is a lot of relevant and current concepts and case studies in "The Design of Things to Come." It's worth the read.
How trends are fostered.......2006-04-13
Many successful products represent a revolution in product design which is driven by customer need and self-image, and there's a new generation of inventors out there who are using this inspiration and vision to create new products. THE DESIGN OF THINGS TO COME: HOW ORDINARY PEOPLE CREATE EXTRAORDINARY PRODUCTS charts their efforts, discussing trends, innovations, fantasy designs, and more. Particular products are featured throughout along with case history examples of their inventors' unique routes. An intriguing, inspiring survey examines the roots of trend-setting products.
In Praise of Multidisciplinary Innovation Teams and Leaders.......2006-02-28
If you're wondering what that object is on this book's cover, wonder no more. It's a walking toaster of course! Surely you want one.
That robot is a walking irony for this book's theme: Apply pragmatism to innovation. The alternative is innovation that amuses but doesn't sell.
I first heard the mantra of multidisciplinary teams for new product development in 1976 from Perdue's Mike Pessemier based on his pioneering research. I was surprised to see these authors argue so strenuously for the same thing. It seems like some lessons have to be relearned before they stick.
Of more novel significance are other aspects of this book:
1. The assertion that the next arena for intense competition that makes a difference will be in design rather than quality, production and delivery;
2. Seeing fantasy desires as being worthwhile needs to satisfy for even the most mundane, non-consumer goods;
3. Recognizing that multidisciplinary teams will work best if led by people who have multidisciplinary backgrounds, experiences and interests; and
4. Factor of 10 perspectives to help those involved see the bigger . . . and small pictures of who else is involved with a new product or service.
All the best books about new product development emphasize process, communication, understanding and adding new perspectives. The Design of Things to Come is a winner, too, in those departments.
Like all good books about product development, this one has lots of entertaining stories about interesting new offerings and how they were developed. Most of the examples were new to me or contained details I hadn't heard or read about before.
Many books that argue for more of a design perspective in new products tend to be somewhat unconvincing. They frequently sound like a pitch from those who sell such services. The Design of Things to Come follows that theme, but the book's arguments and examples are more credible than other pro-design product development books I've read.
It Takes More Than a Good Idea...a Helpful Guide Toward Innovations That Enthrall.......2006-02-18
Yesterday I bought a conically-shaped plastic measuring cup called the Perfect Beaker. I like the concept behind the shape because its aesthetically pleasing design combines the function of a standard measuring cup with a tablespoon and fluid ounce measurement all in one container. Silly, I was thinking to myself, but the product actually reflects the tenets of this insightful book by three academics - Craig M. Vogel from the University of Cincinnati and Jonathan Cagan and Peter Boatwright from Carnegie Mellon. Separately, they are each experts in design, engineering, and marketing, and together they propose an integrated approach to design that combines everything from chaos theory to fantasy fulfillment. Their concept is deceptively simple but like all good ideas, complex to execute, which is why the book is helpful beyond the examples of innovation provided here.
According to the co-authors, each successfully innovative product exhibits a discernible value which fulfills wishes and meets expectations of fantasy. Users of such products see the value as a way to augment their lifestyles. Toward that objective, companies should take seven considerations into account when innovating - emotion, ergonomics, aesthetics, identity, impact, core technology and quality. While the categories may sound like marketing-speak, they resonate clearly when seen as parts of the whole equation. More specifically, the trio asks the innovator what fantasy do people expect from use of the product (emotion), how easy and intuitive is the product to use (ergonomics), how sensory is the product for a user (aesthetics), how compatible is the product to the established brand (identity), how will the consuming public will accept the product and influence each other to buy the product (impact), how does the product function for best performance (core technology) and how long the product will last beyond the initial purchase (quality). Consequently, innovation is a synthesis of these seven considerations and not simply a good idea, as there is a network of decisions that depends on others to fulfill toward a successful product.
Given the number of like innovations in various stages of development, the trio provides helpful guidance on the different kinds of patents available to innovators. Some product designs can be subject to personal interpretation. Design patents have been developed to protect the effort to create aesthetic innovation by protecting the form of an article of manufacture, i.e., a violation occurs if another design looks like the one drawn in a figure that is patented. For products in an even more nebulous state, there is a trade dress, which provides trademark protection for the look of a product or service that associates the product with the manufacturer. In either case, design patent or trade dress, as long as one can use it, one can maintain it. Finally, there is a provisional patent, which gives a company a year of protection at a reasonable cost before it needs to invest in the more expensive full patent. These nuances help motivate what could be a long gestation period before a product is ready to launch.
Seeing what is not obvious to others is what it takes to succeed to innovate. While this is not exactly a ground-breaking conclusion, the co-authors offer a strong stepwise tome to ensure the journey toward fruition is a thoughtful one. As another fine book from the Wharton School, "Making Innovation Work: How to Manage It, Measure It, and Profit from It" states with compelling evidence, the future of competition is innovation and creativity. By refining products with insights into what consumers want, companies will gain a market edge in the new millennium. The Perfect Beaker is a good example of this trend, as it conveys a sense of delight to me, which is the core of pragmatic innovation.
Practical Observations about Invention and Innovation .......2006-02-01
We recommend this fascinating book to anyone directly engaged in innovation, working in a related field (from marketing to engineering) or curious about how new products come into being. Craig M. Vogel, Jonathan Cagan and Peter Boatwright share many case studies, which they generalize into rules for innovation. They offer useful, practical observations about current social changes. And, they do it all in lucid, personable prose; their obvious affection for innovators gives the book warmth. However, despite their many examples, the authors don't - in the end - convince readers that the process they outline is really how innovation actually happens. They use author J. K. Rowling's successful Harry Potter books as a primary example of the role of fantasy in design - but they do not establish that her writing process resembles the pragmatic innovation methods they outline. Readers also may wish that they had answered one other question: why do some products that are not especially innovative do better in the marketplace than some that are truly new? This aside, the book's insider stories and advice are interesting, well focused and immediately applicable.
Books:
- The Sounds of Early Cinema
- The Ultimate Marilyn: All the Facts, Fantasies, and Scandals about the World's Best-Known Sex Symbol
- The Wages of Sin: Censorship and the Fallen Woman Film, 1928-1942
- Three Philosophical Filmmakers: Hitchcock, Welles, Renoir
- Tiki Art Now!: A Volcanic Eruption of Art
- TV-a-Go-Go: Rock on TV from American Bandstand to American Idol
- Two Films by Owen Land
- Unfinished Business: Screenplays, Scenarios, and Ideas
- Vale's Technique of Screen and Television Writing
- Visions of the Apocalypse: Spectacles of Destruction in American Cinema
Books Index
Books Home
Recommended Books
- How To Start And Run Your Own Corporation: S-Corporations For Small Business Owners
- A Greek-English Lexicon of the New Testament and Other Early Christian Literature
- The Complete Idiot's Guide to Music Composition
- Single Stock Futures for Small Speculators
- The New Strategic Thinking
- America B.C.: Ancient Settlers in the New World
- Trail Atlas of Michigan: Nature, Mountain Biking, Hiking Cross Country Skiing
- Standards of Value: Theory and Applications
- The End of Organized Capitalism
- The Shiloh Renewal
GOOD WILL HUNTING: A SCREENPLAY
American Beauty: The Shooting Script (Newmarket Shooting Scripts)
PULP FICTION
Eternal Sunshine of the Spotless Mind: The Shooting Script (Newmarket Shooting Script Series)
Screenplay: The Foundations of Screenwriting
