Next! An Actor's Guide to Auditioning

Book Description

The definitive insider's guide to successfully navigating the complicated maze of auditions and landing that all-important acting role.

Customer Reviews:

Days Go By..........2000-12-10

Days go by... is a book of how to become an actress/actor, there are a lot of people in the world who want to be an actress/actor, but you have to have a reason. Some people think you can just be an actress/actor when you want, what people look for are if you went to drama classes, not just for a little while! But years so you are expericed. It does take along time to be an actress/actor but it is worth it! You see I wanna be an actress too.. Everybody does. But not everyone can get in.

The best guide to auditioning for casting directors........1997-06-10

Just a note of praise for NEXT! Ellie Kanner and Paul G. Bens, Jr., have written the best guide to auditioning for casting directors that I have ever seen. It is the only one that accurately reflects my own 18 year experience in the film and television business. Great work! -- Richard Brestoff, Actor and author of The Camera Smart Actor and The Great Acting Teachers and Their Methods

Book Description

This Companion contains essays by eminent scholars on Berlioz's place in nineteenth-century French cultural life, on his principal compositions (symphonies, overtures, operas, sacred works, songs), on his major writings, (a delightful volume of memories, a number of short stories, large quantities of music criticism, an orchestration treatise), on his direct and indirect encounters with other famous musicians (Gluck, Mozart, Beethoven, Wagner), and on his legacy in France. The volume is framed by a detailed chronology of his life and a usefully annotated bibliography.

The Cambridge Companion to Berlioz.(Review): An article from: Notes

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The Cambridge Companion to Berlioz.(Review): An article from: Notes
Ora Frishberg Saloman
Manufacturer: Music Library Association, Inc.
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Notes, published by Music Library Association, Inc. on September 1, 2001. The length of the article is 1061 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Cambridge Companion to Berlioz.(Review)
Author: Ora Frishberg Saloman
Publication: Notes (Refereed)
Date: September 1, 2001
Publisher: Music Library Association, Inc.
Volume: 58 Issue: 1 Page: 84

Article Type: Book Review

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The Cambridge Companion to Berlioz - From Corporate Strategy to Technology

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The Cambridge Companion to Berlioz - From Corporate Strategy to Technology
Peter, Bloom
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000N5GTUW

Book Description

One way to interest students about a culture and to help them understand it is to introduce them to the culture through one of its games. Games and sports are central to human cultures all around the world and they reflect various cultural preferences. This unique ready-reference collection describes and provides the rules for over 300 diverse games and sports from many different countries worldwide. Students and teachers can use this resource to discover the place of games in various cultures and to try playing the games from the cultures they are studying. Emphasis is placed on rare and original games and sports, providing a unique perspective on countries from every continent. Each entry provides information on who typically plays the game in that culture, what the object of the game is, what the symbolism behind the game is, the equipment needed to play the game, and the rules for playing it. Those games that are appropriate for classroom replication are noted. Students will use this volume to enlighten their understanding of cultural diversity while having fun and educators will find new games to add to their lesson plans to keep their students' interest levels high.

Book Description

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Customer Reviews:

Should be a standard in schools........2007-09-23

This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.

Truly a great read!.......2007-08-27

I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!

Great Client Education book.......2007-08-02

This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.

I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.

You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.

This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.

The Bible of Branding!.......2007-07-30

I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!

The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!

It's just fine.......2007-07-16

Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.

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Brand Management
A Classic
Rehashed, Recycled. Nothing new here.
A good brand classic!
An Excellent Read

Building Strong Brands
David A. Aaker
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 002900151X

Book Description

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.

A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.

Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed.

As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Customer Reviews:

Brand Management.......2006-07-03

It was a course textbook, but it was a rather nice read. Not too technical.

A Classic.......2006-02-25

One of the few substabtial texts about brand building. More often than not you'll find little more than rethoric in books about assessing and planning your brand. The line between actual brand management knowledge and shameless PR has become so thin that one has to be thankful for Aaker's orthodoxy. In the post-whatever era it is reassuring to hear that brand is still a relatively graspable albeit complex concept and that marketers still can hope for planning the identities of their brands. You may disagree with Aaker but not before you've read this classic.

Rehashed, Recycled. Nothing new here........2004-11-12

This book is more of the same rehashed, recycled, repurposed content from the authors. Much of this material is available in any basic marketing text. In fact, this book reads strikingly similar to just about any training manual on the basics of branding. If you've worked at any of the big agencies: McCann, JWT, Y&R, you learn the contents of this book on your first day in about a hour. All the cases cited in this book are stale and extremely weak. The "editorial reviews" listed above are shill quotes from clients who are cited as "cases" in the book.
Remember this before you buy: the author, and the firm for whom he works, use this book as nothing more than a lead-generation tool--it's called "thought leadership", a nebulous term used by company to propagate its own way of thinking. Save your money. Don't become a victim of Prophet's propoganda. Buy something with substance like Jean Noel Kapferer.

A good brand classic!.......2003-09-14

This book is a comprehensive and holistic approach to brand , although a but out-dated. For more updated concepts I reccommend 60-Minute Brand Strategist by Idris Mootee. The author presents an expanded view of the meaning and role of brands and gives a new dimension, deeper than the single, limited conceptualization of a brand as a product. The role of the organizational associations, of the culture values and the emotional imput is very well integrated to understand the multidimensional meaning of a brand. Both books will help brand, marketing and/or commercialization managers to best leverage their corporate, range and product brands. Additionally, the insights presented to understand brand and company valuations are very well explained.

An Excellent Read.......2002-08-15

Building Strong Brands realizes right away how crucial a brand identity is in today's economy. Well written and researched, Aaker delves into case histories of some very well known brands--such as Saturn--to forcefully argue his premise about the vital importance that a well-established brand identity can play in marketing and selling a product. Although his case histories are strong ones, each situation is unique. Guerilla PR: Wired is laden with various techniques to help an organization market its brand identity.

Average customer rating:

directly from us to the old continent
A turning point in the genre of brand communications

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Alexander L. Biel
Manufacturer: Lawrence Erlbaum
ProductGroup: Book
Binding: Paperback

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ASIN: 0805812849

Book Description

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

Customer Reviews:

directly from us to the old continent.......2006-03-25

i didn't imagine that the service was really good.
i've always been sceptical to buy on internet, but i made some few purchases, wow!!!! i needed this book for my university. and it isn't anymore produced in europe...incredible----

good and fast delivery service, even if the price was a bit high...

they said 3 days and they meant it...

A turning point in the genre of brand communications.......1997-07-09

This book does not really adress questions like how does the brand fit with strategy or an organisation's core competences. But it does a superb job of illustrating the huge variety of ways that creativity can be embedded into a brand's communication relationships with consumers. If you're interested in forming an e-mail discussion group on this or other outstanding books on branding contact me. Chris Macrae, editor of Brand Chartering Handbook and MELNET www.brad.ac.uk/branding/ E-mail me at wcbn007@easynet.co.uk

Average customer rating:

Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks ... Telecom): An article from: CMA Management
Marjo Johne
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from CMA Management, published by Thomson Gale on April 1, 2003. The length of the article is 2188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks at a few examples of how some companies are doing it right.(Aliant Telecom)
Author: Marjo Johne
Publication: CMA Management (Magazine/Journal)
Date: April 1, 2003
Publisher: Thomson Gale
Volume: 77 Issue: 2 Page: 32(4)

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Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects ... An article from: Chief Executive (U.S.)
Bill Leigh
Manufacturer: Chief Executive Publishing
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on August 1, 2002. The length of the article is 2558 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers, and shareholders. (Marketing). (book review)
Author: Bill Leigh
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: August 1, 2002
Publisher: Chief Executive Publishing
Page: SS10(4)

Article Type: Book Review

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Building strong business and community relationships: the key to establishing a presence in the market: creating a strong brand identity through the power ... An article from: Franchising World
Bill McPherson
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Franchising World, published by Thomson Gale on November 1, 2006. The length of the article is 1102 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Building strong business and community relationships: the key to establishing a presence in the market: creating a strong brand identity through the power of networking.(FW FOCUS: MARKETING)
Author: Bill McPherson
Publication: Franchising World (Magazine/Journal)
Date: November 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 11 Page: 66(2)

Distributed by Thomson Gale

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Building customer-based brand equity: A blueprint for creating strong brands (Working paper series)
Kevin Lane Keller
Manufacturer: Marketing Science Institute
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006RSDYW

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Building Strong Brands

Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000ICFNWA

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Building Strong Brands

Manufacturer: SIMON & SCHUSTER
ProductGroup: Book
Binding: Paperback
ASIN: B000GX9GFG

Construir Marcas Poderosas / Building Strong Brands

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Construir Marcas Poderosas / Building Strong Brands
David A. Aaker
Manufacturer: Gestion 2000
ProductGroup: Book
Binding: Paperback

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ASIN: 8480886730

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