Once Upon a Town: The Miracle of the North Platte Canteen

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Millions of American soldiers, many of whom had never left their hometowns before, crossed the nation by rail during the years of World War II on their way to training camps and distant theaters of battle. In a little town in Nebraska, countless thousands of them met with extraordinary hospitality--the "miracle" of veteran journalist Bob Greene's title. "The best America there ever was. Or at least, whatever might be left of it." So Greene writes of North Platte, now a quiet town along the interstate, its main street all but dead. It was a quiet town then, too, at the outbreak of the war, but still a hive of activity as its citizens gathered to provide, at their own expense, coffee, sandwiches, books, playing cards, and time to the scared young men who rolled through by the trainload, "telling them that their country cared about them." Greene's pages are full of the voices of those who were there, soldiers and townspeople alike, who took part in what amounted to small acts of heroism, given the shortages and rationing of the time. Greene, generous in his praise if rather disheartened by the modern world, against which he contrasts the past, turns in a remarkable account of the home front. It deserves the widest audience. ---Gregory McNamee

Book Description

The author of the New York Times bestseller Duty shows how a small town in Nebraska gave meaning, joy, and hope to every train of World War Two soldiers passing through their town. The town came to symbolise the patriotism of the American people during World War Two.

North Platte, Nebraska, is alone on the plains in the middle of the country. But before the air age, the Union Pacific Railroad's main line ran right through town. When World War Two began, the trains transported young soldiers across the continent to both coasts on their way to battle. Then a local resident had an idea: why not meet the trains coming through, offer the servicemen and servicewomen some warmth and support? On Christmas Day, 1941, the first train rolled in and the surprised soldiers on board were greeted with welcoming words and baskets of treats.

What happened in the years that followed was a miracle. The railroad depot was transformed into the North Platte Canteen. Every day of the year, every day of the war, the Canteen was open from 5 a.m. until the last troop train pulled away after midnight, staffed and funded entirely by private volunteers, to serve thousands of military personnel daily.

Customer Reviews:

Forgotten History.......2007-10-26

This book is about the inspirational story of North Platte, Nebraska, a town that served as a brief haven for millions of World War II American soldiers. From Christmas Day 1941 until the end of the war, the residents welcomed every troop train with food, drink, magazines and words of encouragement. This was a brief moment of time that sustained these soldiers when they were away from their families performing their duty. And that they still remember and appreciate to this very day.

nostalgic look at the past.......2007-01-06

This was a book I read for my book club. I liked the story yet I felt it became repetitive. I think I would like to see more pictures and a few less stories. I found myself wishing the book would end and kept going back to the photos.

Love the story, despise the writing and the writer.......2006-11-09

Six million boiled eggs, more or less.
Fried chicken, sandwiches, cookies, milk, birthday cakes, chewing gum, candy, matches for six million.
North Platte, a small town in western Nebraska, was a water stop for steam locomotives. From a few days after Pearl Harbor until 1946, the people of North Platte and the surrounding farm and ranch country of Nebraska and eastern Colorado met every troop train that came through town.
Dozens, sometimes, in a single day, at any hour. During the 10-minute stops, the ladies of the area handed out food and smiles.
No other place did that. When Bob Greene tracked down some of the men who were met at the North Platte Canteen, most of them started crying. It was, they said, the nicest thing that happened to them during the war.
You can take it as heartwarming or as a slap at the rest of the country, much of which was indifferent or hostile to men in uniform in those days. In places like Norfolk, Va., there were signs on stores that said: No sailors or dogs allowed. Either way, it's a remarkable story.
It started with Rae Wilson, then 26, whose brother was in the Nebraska National Guard. She thought, mistakenly, that her brother was coming through town on a troop train and wrote a letter to the North Platte Daily Bulletin suggesting a canteen to greet the local boys.
Somehow, the community recognized that all the soldiers and sailors passing through were their boys, and they spontaneously formed the canteen.
Greene takes the story as purely heartwarming. The mothers, some of whose sons had been killed in combat, coming down day after day, the young girls excited to meet the handsome boys even if only for minutes.
It was a women's outfit. Men participated, but only in the background.
The story never got the attention it deserved, and Greene was barely in time to salvage it. The heroism of the people was worthy of a better messenger.
Greene's attempt to explain why this happened in North Platte and not anywhere else is superficial.
To him, it was a remarkable effort from a town of 12,000 people who had been through the Great Depression. But in fact western Nebraska's economy had collapsed in 1922. Most of the banks had failed even before the stock market crashed in 1929.
The rest of Greene's ruminations are equally ill-informed, trivial or both.
The writing is as inept as we have come to expect from Greene, a long-time Chicago Tribune columnist until he was forced to resign in disgrace for a serious violation of ethics. The book does not appear to have been edited or even proofread.
The story is wonderful, though, and worth reading anyhow.

Oey! A great story but NOT a good storyteller........2005-11-17

I agree that the story of the North Platte canteen and all the people supporting it for all those years is wonderful, incredible, definitely a story needing telling.

However, I only give the book 2 stars b/c the author repeats himself what feels like hundreds of times. I forced myself to listen to the entire book b/c I had a lot of hours in car. But the gist of the story can be completely conveyed in 1 cassette. Sure, we would have lost the personal vingettes, but mostly we would have lost hearing the same words repeated again and again and again and again. The author may be a journalist, but definitely it felt like one who likes to hear himself talk.

Plus, transitions between sections, sometimes even sentences, was terrible. So many times, there wasn't even a pause or a breath before a major turn was taking place in the story direction, making it difficult to listen to.

I'm grateful to know of the North Platte canteen and what the people did. But, this was a laborious way to hear the story.

Feel good book about the greatest generation . . ........2005-07-14

It was a monumental act of generosity that kept the North Platte Canteen in operation from 1941 to 1945, offering food, drink, and gratitude to the multitude of troop trains carrying young servicemen through Nebraska during WWII. Greene's book is a tribute to those who made it possible - a scrapbook of memories recalled by men and women who are now in their 70s, 80s and older.

Through scores of interviews, he is able to capture again the excitement, the emotions, and the utter innocence of that place and time. Just 10-20 minutes - as men burst from the trains, were welcomed with home cooking and smiles, and then dashed back onboard again - are remembered 60 years later by men who have never forgotten and often dissolve into tears as they try to explain what it meant to them, no more than boys then, far from home and family.

The book is written in a breezy Sunday supplement style, and social historians may desire a bit more objectivity. Oddly, Greene never explains how he located all the former servicemen he interviewed. And finally, it's not all feel good. Greene notes how time has changed North Platte, symbolized in the deserted downtown and the absent train depot, torn down long ago. "Dust in the wind," he muses sadly at the end. But like an old photograph, there is his book to preserve the memory that "once upon a town" it all really did happen.

Once Upon a Town: The Miracle of the North Platte Canteen

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Once Upon a Town: The Miracle of the North Platte Canteen
Bob Greene
Manufacturer: HarperAudio
ProductGroup: Book
Binding: Paperback
ASIN: B000OA2D6K

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Once Upon a Town The Miracle of the North Platte Canteen
Bob Greene
Manufacturer: William Morrow & Co.
ProductGroup: Book
Binding: Hardcover
ASIN: B000J2XYXO

Book Description

Differential geometry has become a standard tool in the analysis of statistical models, offering a deeper appreciation of existing methodologies and highlighting the issues that can be hidden in an algebraic development of a problem. This volume is the first to apply these techniques to econometrics. An introductory chapter provides a brief tutorial for those unfamiliar with the tools of differential geometry. The following chapters offer applications of geometric methods to practical solutions and offer insight into problems of econometric inference.

Book Description

This book applies contemporary macroeconomic theory and econometric modelling to address policy issues relating to the CFA Franc Zone, a group of francophone African Countries sharing a common currency, linked to the French Franc / Euro.

Customer Reviews:

Excellent applied econ book on CFA Franc from a non Francoph.......2005-04-27

This is an excellent applied macroeconomics' book written by a non Francophone scholar. The book begins with an excellent introduction to the two institutions (BCEAO and BEAC) and an historical economic outline of the fourteen members of the CFA Franc Zone. Then it mentions a body of economic theory predicting the pre-commitment to a fixed exchange rate reducing the inflation, and presents an empirical model that allows investigating whether the exchange rate pegs is helpful in reducing the inflation (Chapter 2 CFA memberships, exchange rate pegs and inflation). Next, David Fielding compares the short run monetary adjustments in the Zone to the Anglophone Africa ones (Kenya and Tanzania). The fourth chapter deals with public debt and the strategic interaction of monetary and fiscal policies. In this chapter, by using a game-theoretic model, it is shown that CFA membership engenders greater monetary prudence in average than one can expect from countries with their own currency and central bank, and the free riding problem represents a potential inefficiency. The Fifth chapter addresses the asset demand and the monetary transmission mechanism by taking Cote d'Ivoire's cases. Chapter six tests capital market integration between CFA countries and France, whereas Chapter 7 introduces the problem of savings, investment and CFA membership and provides with time-series evidence from a comparison of Cote d'Ivoire with Kenya. Finally this book deals with CFA Franc membership and the role of relative price stability in investment performance.

I highly recommend this book to graduate students and scholars in economics willing to have different empirical macroeconomic evidences of the monetary union including the former French sub-saharan colonies. This manuscript can be an excellent complement to Masson and Patillo, Semedo and Villieu, and Guillaumont's books on CFA zone. Nevertheless in his conclusion and perspectives, Fielding did not consistently mention the peg to euro and the actual appreciation of CFA Franc via Euro, and some interesting scenarios such as an independent African currency around the CFA, the development of ECOWAS and the potential separation of the two CFAs, and the possibility to move toward a less rigid peg (e.g. Target Zone and Crawling bands for CFA Franc).
Leopold Engozogo Mba, Washington DC

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Powerful, Practical, and Profit Producing...

The Lazy Writer's Way To Powerful, Profitable Headlines

I use it every day! ...belongs on your desk as one of your most powerful and highly practical business writing tools

A Must Have For Copywriters and Marketers.

Not worth the price tag...Stick with Dan Kennedy!

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
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Manufacturer: Morgan James Publishing
ProductGroup: Book
Binding: Hardcover

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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. . Web site . Yellow Pages ad . Sales Letter . Postcard . Marketing brochures . Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

Customer Reviews:

Powerful, Practical, and Profit Producing..........2007-08-22

David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
www.BigIdeaGuru.com

The Lazy Writer's Way To Powerful, Profitable Headlines.......2007-08-20

David Garfinkel has a well-established reputation for being the world's best teacher of how to sell stuff with words . . .and if you take a look at this book, you'll see why.

In "Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More", David takes a cue from "Penn & Teller" . . . he pulls back the curtain and shows you the "magic" behind many of the most profitable and most versatile headlines of all time.

As a professional copywriter, I'm constantly wracking my brain for new hooks and headlines for ads for my products and those of my clients. David's book has become an invaluable resource for me, dramatically cutting the time it takes me to craft a killer headline and giving me the inside info I need not just to know *what* works, but to know *why* it works.

If you need to sell stuff, buy this book.

Chris Haddad
haddadink.com

I use it every day! ...belongs on your desk as one of your most powerful and highly practical business writing tools.......2007-08-20

"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing tools... one you ought to pick up and learn from every day. Using just three of the headline writing suggestions in this book helped me increase sales by 48% within the last 45 days. And if you really follow the guidelines it should do at least that well for you too.

Many business people now understand that great headlines in their salescopy make a huge difference in their bottom line, and give them a fighting chance at the potential customer's business... but time and time again they screw it up by trying to be clever or "funny," or they hit the customer with a verbal hammer over the head. Or even worse, they hire some gunfighter "copywriter" with heavy metal music blasting in his headphones and a "jerk" attitude who calls them "dude" and promises "cash sucking" results or other nonsense. Let's not even talk about those who just roll over and play dead by hiring a semi-English speaker off of "E-lance" to save a buck. Much better is to learn a few tricks of the trade yourself and put them to good use. After all you know your product much better than that "gunfighter" can... or even cares to.

If you are not willing or able to hire a quality copywriter (which you should if you can), there's no need to despair, because David Garfinkel has made writing copy that really sells a possibility for anyone who wants to spend a little time and learn the most powerful methods in just a day or two of study and practice... the most important element, the headline! Even if you do end up hiring a quality copywriter, this book will help you detect if he or she is doing a good job.

What sells is what sells. Business people with an eye to long term success in their endeavors need to understand how to stand on the shoulders of previous giants. In this book he shows you how to do exactly that, proving once again why he is known as the "World's Greatest Copywriting Teacher." The book delivers on its promise, which is show you how to create effective headlines which really sell -- easily and efficiently.

Stop wondering why your sales are as slow and messy as a slug. Get the book and use it every day and start zipping along. You will find that not only does it help you write far more "resultful" headlines for your sales copy, it will also have a dramatic effect on how you view and personally practice the selling process and how to get better results, i.e. more sales! After all, a good headline is pretty much the same as getting your head "straight and simple"(and getting your customer's head straight) about the importance and value of your product or service. This book is worth far more than this meager price in building your business... and you can only get this clarity and guidance from David Garfinkel. Those who have floundered around with other courses know it best... which is why they call him the best copywriting teacher and his courses as the best copywriting courses!

A Must Have For Copywriters and Marketers........2007-08-19

David Garfinkel is one of the best teachers of copywriting and his skills
are equally powerful in person or in print.

This collection of headlines is a treasure house of headlines that can inspire any copywriter who is facing the blank screen.

It's a must have whether you are a copywriter, marketer, or simply want to improve your sales copy.

Not worth the price tag...Stick with Dan Kennedy!.......2007-08-18

I've been a copywriter of my own million-dollar mailings for 14 years now and never stop my study of great copywriting. I have to stay on top if I'm going to continue making millions per year selling my products through the mail.

This book of headlines initially intriqued me. I can always learn more about writing headlines.

On the back of this book there is a quote from Jay Conrad Levinson (author of the Guerilla Marketing series): "David Garfinkel is the best copywriter I know."

Not in my opinion. Not by a long shot.

The two best copywriters I know are Gary Halbert (God rest his soul) and Dan Kennedy. David Garfinkel doesn't even stand in the same room (or the same state) with these two when it comes to the skill of copywriting.

This book cost me over $30. It wasn't worth $10.

The worst part is that the many people who purchased this book thinking it was a great way to discover how to write headlines were really duped and probably misled. The headlines he has you write mostly don't apply to anything and many will not get you any sales.

For example, he'll have you use a "root" headline and adapt it to whatever you are writing for. He started with "If you are out of the market now, you'll hate yourself later." Crappy headline to start with. Then, if you want to adapt it to, say, a dance studio, you might write, "If you don't learn to dance now, you'll hate yourself later."

Talk about a stupid headline.

If I got a mailing piece that had such a headline, I would DEFINITELY throw it in the trash even though I've been thinking of taking dance lessons for quite some time now.

The worst part is that David Garfinkel will start with a bunch of crappy "root" headlines then gives different examples of how to adapt them to whatever you are selling. The problem is that the root examples aren't that great and if you to use most of the headlines he suggests, your mailing (or sales) just wouldn't be there.

The "root" headlines that aren't crappy were just plain ripped off from other books like The Ultimate Sales Letter by Dan Kennedy.

I recommend that you PASS on this book and get The Ultimate Sales Letter by Dan Kennedy. It's less expensive and MUCH MORE USEFUL. After all, Dan Kennedy is a much better copywriter. It's better to learn from the best rather than a wannabe.

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Title: Advancing the science of nursing education: more findings from the national survey on excellence in nursing education.(Headlines from NLN)(Survey)
Author: Martha Scheckel
Publication: Nursing Education Perspectives (Magazine/Journal)
Date: May 1, 2007
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Publication: Association Management (Magazine/Journal)
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It's more than the headlines. (Federal Affairs).: An article from: Advanced Materials & Processes

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Author: Tom Branna
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