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Los Mecanismos Fundamentales de La Competitividad
Consulting Group Boston
Manufacturer: Gestion 2000
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Binding: Paperback
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ASIN: 8486582040 |
Book Description
Praise for Competing for Capital
"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible—and makes clear the path to victory."
—Michael W. Robinson
Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD
"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
—June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, and Educator
"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
—Robert C. Roeper
Managing Director, VIMAC Ventures, LLC
"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."
—Donna L. Brooks, Esq.
Partner, Shipman & Goodwin, LLP
"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR—all in Bruce Marcus's easy-reading style."
—Dixie Watterson
IR consultant, Communica Partners
"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
—Mark Kollar
Managing Director, Cubitt Jacobs & Prosek
Download Description
"
An updated edition to one of the most detailed guides to investor relations
The rapidly changing nature of the economic environment, technology, and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. Emphasizing the marketing aspects of investor relations, Competing for Capital addresses this new environment by providing readers with the information they need on such critical issues as functioning under new laws and regulatory controls, new techniques and trends in communicating with investors and the financial community, and the effects of globalization of the capital markets.
Bruce W. Marcus (Easton, CT) is a long-time Wiley author with several bestselling books on investor relations, including Competing for Capital. He is a widely published author, a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms, and the editor of the internationally read newsletter, The Marcus Report (www.marcusletter.com). "
Customer Reviews:
The SOX Coverage We Needed!.......2006-03-16
"Competing for Capital" provides an indispensable road map. But it's not just for the I/R pro. Any company on a growth path with outside investors now or in the future needs to understand the issues and solutions Marcus delivers. And did I mention Sarbanes-Oxley? In this brave new world of ours, SOX makes everything different. It alters the landscape. In this edition, Marcus lays out exactly what I need to know and how to approach it. I don't know how you'd handle stakeholders without it. It's essential reading in our office.
All About Our Post-Sarbanes-Oxley World.......2006-03-10
As a securities lawyer and businessman, I was delighted to find this lucid, "plain English" roadmap for effective investor relations (which means effective disclosure, which means effective marketing) in our post-Sarbanes-Oxley world.
Marcus rightly recognizes that Sarbanes-Oxley is easily the most significant change to US securities law since the original acts were passed in 1933 and 1934, and that dealing with the brave new "SOX" world has been a monumental challenge to CEO's, financial professionals and, yes, lawyers. I thus find it odd, if not positively inexplicable, to criticize the book on the ground that its emphasis on SOX is "relentless"--to my mind, that is its great virtue!
Marcus writes as an experienced, level-headed practitioner whose sound judgment and clear-eyed perspective on the dynamics of our evolving rules of disclosure put welcome context around what investor relations professionals need to--and should--do.
Our capital markets are the stronger for resting on the bedrock principle of full disclosure, and Marcus' roadmap to compliance belongs on the desk of everyone participating in that invaluable process.
Not as Good as Expected.......2005-09-11
This book has lots of good information, especially for people like me who are new to investor relations; however, the relentless repeated emphasis on the effects of the Sarbanes-Oxley act and the surprisingly poor editing of the book make it only mediocre. There are many mispellings and I found one paragraph to be duplicated word-for-word on the immediate subsequent page. Take this book back to the editors and then send it back out to the public...
This is a GREAT book . . ........2005-03-11
. . . and I was particularly impressed with Chapter 4, "A funny thing happened on the way to unbridled wealth," Chapter 6 covering what analysts really want and much of the insight on investor trust, corporate responsibility and compliance found throughout the text.
Now, okay, I admit it . . . I'm biased. I happen to like Marcus's writing and I think that he has clearly outdone himself with Competing For Capital. If you're an IR officer, an analyst, a banker, or a corporate executive like me, I believe you will find a wealth of information in this book.
Alternatively, you might see Redhawk's review of this book and then note that all of his other reviews have been about sports books. Now what does that tell you?
Book Description
This is a handy, quick-reference guide that gives you what you need to write virtually any kind of business letter, including sample letters you can adapt and use right now. A must for any business office, home office or home, this newly updated classic has been a best-seller since it was introduced in 1991. It's packed with the most concrete information, useful techniques, and practical tips available. This fourth edition also includes a CD-ROM with ready-to-use templates for all of the sample letters included within the text. This book can help you, or any member of your office staff cut the time spent letter writing in half, and get the "right" word or phrase or the correct format immediately. Includes letters for: sales and promotion, customer relations, collections, letters to the media, letters of condolence and goodwill and many, many more. These effective letters can be copied, modified, and customized to fit your requirements.
Customer Reviews:
Ideal letter writing!!!!!.......2006-08-27
I love this book. It has helped write letters in difficult situations. Highly recommend.
Dear Sir or Madam - This is a good book........2004-06-21
Just the ticket a quick template and short tips.
When they talk about busy people they are serious. This book is not full of chapter upon chapter of what to do. Rather it is templates for almost all occasions with marginal notes expaling what to add and why.
A Great Timesaver !
For virtually any kind of business venture.......2002-08-08
From sales and goodwill letters to collections letters and those covering employment, this revised and updated fourth edition of Business Letters For Busy People which provides templates and samples which can be quickly adapted to suit virtually any kind of business venture. The accompanying CD-ROM contains the templates for all of the samples in the text, further reducing the time needed to quickly locate and utilize a professional-sounding letter.
A Great Resource For Anyone Who Writes Business Letters.......2001-08-22
Jim Dugger has done a great job writing a book for us pragmatic business people who want to write the most appropriate letter in style and structure) for any given situation but don't want to spend hours learning how. I'm an Entrepreneur, work fast paced hours and sometimes take on multiple tasks in my company. This leads me to have to write sales letters, customer relations letters, internal memos, etc. To do this I need to be flexible in my communication with various people and this book helps me do just that. I keep this book handy on my shelf, and so far I haven't been disapointed. It will provide you with two primary things: quick advice for writing letters in professional situations and over two hundred business letter formats for easy reference. The book is organized in such a way that you can easily flip through it, find the type of letter you want to write, and find the best format to follow with a breakdown of each part of the letter and what it's function should be, as well as some general information about that specific type of letter and a visual representation of the letter itself. The over two hundred letters cover almost any type of letter you will have to write as a business person. I would have given the book 4.5 stars if it was possible, but I chose not to give it five stars because I would expect a book on business letters in today's day and age to now include at least some information on e-mail letters, or letters written in the context of e-commerce. I think that if the author came out with an equivalent book for writing e-mails or business letters for people in e-commerce situations, or perhaps made an addition to this book, it would provide important additional resources to the average user given the popularity of new internet technologies. Otherwise the book is excellent, and I highly recommend it for anyone who wants a quick reference and guide to writing business letters!
Book Description
Write the right letter or email--fast--with this handy reference guide
Since 1997, Dianna Booher’s Great Personal Letters for Busy People has been the go-to reference for anyone who is just too busy to sit down and write. The completely revised edition of this successful book updates all the letters and notes, making them ready to use for any business, personal, or social situation.
Customer Reviews:
Amazing.......2006-02-24
I am a writer. I have written many letters for all sorts of reasons, so I thought, "How could someone write letters for me?" And then I opened the book. It was as if I had written the words on the pages. Amazing, truly amazing. I now have in my library a book that will save me hours in thinking up my own original version, and because letters now require much less time, I will be more likely to the send one that may otherwise have been put off. Thank you, thank you, thank you. Buy Dianna's book. Letters get action far more than phone calls or emails.
Terrific resource.......2006-01-28
Dianna Booher has compiled an exhaustive collection of sample letters. From the busy person who just needs some help getting started, to those who find themselves in a situation where they know something in writing is warranted but just can't seem to find the right words, this book is a tremendous help; the letters are long, detailed, and anticipate many different possible situations you might be facing. Even if you think you are already a good letter writer, you will find good ideas galore. A very good reference book for anyone's bookshelf.
Customer Reviews:
Everyday Letters for Busy People.......2000-03-12
This book is an excellent source to have handy. In my profession, it is expected of me to formulate all types of letters. My supervisor depends on my expertise for writing all forms of business and personal letters. A copy of this book should be in your home or office. Believe me when I say it is an excellent reference tool. I highly recommend this book to those who are letter writers and those who have never written a letter (personal or business) before.
Hi Khalid.......1999-04-05
Good mornin
Book Description
Here are hundreds of tips, techniques, and samples that will help you create the perfect letter (or e-mail!) no matter what the occasion or circumstance, or how little time you have. In no time, you'll be writing the kind of letters that get action, build relationships, ease tense situations, and get your message across. This book includes a wide variety of sample letters you can use or adapt at a minute's notice, with: Business letters; Complaint letters; Community action letters; Job-search letters; Letters to government officials and agencies; Thank-you letters. This book also includes a new section on how to write concise, polite, and effective e-mails easier and faster than ever! It will help you to create the sharpest interview follow-up, the kindest thank you, the most heartfelt condolence, and the most effective complaint letter.
Book Description
Writing clear and compelling letters has never been easier with this treasure trove of 300 model letters, e-mail messages, and notes for every imaginable personal, social, and business situation. Organized into 28 categories for quick reference and featuring alternate phrases for customizing letters to your needs, this indispensable resource supplies ready-to-go models for: birth, engagement, wedding, graduation, divorce, and retirement announcements; apologies, congratulations, condolences, sympathy notes, and thank youÕs; formal and informal invitations; college/job references and introductions; resolving consumer problems; addressing credit, banking, and financial concerns; tactfully declining invitations and requests; dealing with Medicare, social security veterans affairs, and other government programs; soliciting charitable contributions of time and money; and much more!
Customer Reviews:
Personal Usage.......2007-05-13
The book gives good ideas but I've only used it twice since the purchase. However, if you aren't articulate and need to see samples I would recommend this book. I just tire of using my same fallbacks and wanted to switch them up. Helped a bit but not much for me. MysticBleu
Customer Reviews:
Got the job done!.......2006-01-08
I had this book on the shelf for quite a while before I suddenly had to use it. I had a convoluted series of unfortunate mechanical events on my motorcycle and could have been hurt
badly, if not killed, and my complaint letter needed to get
good results, financially and otherwise. I read the whole book and followed the advice to a "T", using pieces of various sample
letters. I had a response from this company within 24 hours and
the results I wanted within 10 days. I am grateful to this book.
Very Helpful Guide.......2000-02-10
This book gets right to the point! It clearly identifies the things every successful complaint letter should contain. I found the sample complaint letters very helpful and was thrilled with the list of addresses for agencies, federal & state, that take complaints against companies. Also, the list of addresses for most major companies was a wonderful resource. I would recommend this book to anyone looking for results!
Book Description
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close.
Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.
Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.
This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half--and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence--the work has been done for you.
Some example letters presented are:
* Sales letters offering special discounts
* Pitch letters introducing a new product or service
* Letters that request referrals
* Referral marketing campaigns
* Pitch letters to the media
* Cold call sales letters
* Marketing campaigns for service businesses
* E-mail pitch and sales letters
* Letters for selling more to existing customers
The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!
Average customer rating:
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Business Writing for Busy People
Philip R. Theibert
Manufacturer: Career Press
ProductGroup: Book
Binding: Paperback
Communications
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ASIN: 156414223X |
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Better real estate market analysis for metro areas through the use of unique sources of Internet data.: An article from: Real Estate Issues
Donald R. Epley
Manufacturer: The Counselors of Real Estate
ProductGroup: Book
Binding: Digital
General
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Management
| Management & Leadership
| Business & Investing
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ASIN: B0008FJ21K
Release Date: 2005-07-30 |
Book Description
This digital document is an article from Real Estate Issues, published by The Counselors of Real Estate on June 22, 2002. The length of the article is 2965 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Better real estate market analysis for metro areas through the use of unique sources of Internet data.
Author: Donald R. Epley
Publication:
Real Estate Issues (Refereed)
Date: June 22, 2002
Publisher: The Counselors of Real Estate
Volume: 27
Issue: 2
Page: 32(5)(1)
Distributed by Thomson Gale
Book Description
Now in paperback! ncludes coverage of intergovernmental and foreign business information sources and a new chapter on sources for software and hardware.
Book Description
This digital document is an article from Monthly Labor Review, published by Thomson Gale on September 1, 2005. The length of the article is 4552 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Nonprofit organizations: new insights from QCEW data: the BLS Quarterly Census of Employment and Wages data set has enormous promise as a source of timely information on the private, nonprofit sector; new discoveries challenge a variety of conventional theories about these organizations.(Nonprofit Employment)(Quarterly Census of Employment and Wages)(Bureau of Labor Statistics)(Statistical table)
Author: Lester M. Salamon
Publication:
Monthly Labor Review (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 128
Issue: 9
Page: 19(8)
Article Type: Statistical table
Distributed by Thomson Gale
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