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Capital, El - Libro Tercero Volumen 8
Karl Marx
Manufacturer: Siglo XXI
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ASIN: 8432304085 |
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Ganancias y Bienes Personales 1999
Gustavo E. Diez
Manufacturer: Errepar
ProductGroup: Book
Binding: Paperback
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ASIN: 9507398511 |
Book Description
Anyone who wants to succeed in the workplace needs to present ideas clearly, persuasively . . . and in writing. But until now, business-writing books have emphasized rules and mechanics, which often stifle the writing process. Write Up the Corporate Ladder introduces a new, simplified approach to writing based on the way professional writers write, emphasizing the importance of "writer's intuition" and "message over mechanics" to enable readers to write both faster and smarter on the job.
This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own best ideas, and features personal interviews with Fortune 500 executives and best-selling business authors like Ken Blanchard, Michael Lewis, Suze Orman, and others. Valuable tools include:
* Tips on how to break the rules that undermine effective business writing * A special chapter on writing content-rich one-page memos and concise e-mails * A custom Action Plan for determining skill level and tracking improvement * A comprehensive list of online writing resources
Customer Reviews:
A helpful book for writing in a business setting.......2006-09-16
Let's face it. Most books about writing are b o r i n g. They usually range from dry to ... dry. I've often thought of this as a case of "physician, heal thyself." Ryan's ridiculously long title made me wonder if his book would land squarely in the middle of that dry pile. I was pleasantly surprised to be wrong: Ryan has a straightforward and practical approach to writing. In fact, he goes as far as to talk about writer's intuition, and dares to promote a straightforward writing approach, "Plan Then Write." This book talks about general corporate writing, but the information can be applied to other types of writing where we need to remember that every word we write, whether in team communication or in our work product, is an opportunity. This book is great for less experienced writers trying to find structure in a formless void. And it is perhaps equally valuable for experienced writers who are trying to call themselves back to the basics.
fabulous little book.......2005-04-22
This book tells the two real secrets that create good business writing, rule of thumb and writer's intuition. It also shares a very special secret in all good writing, how to avoid the rule-burdened mechanics-based approach that ruins most writers before they begin.
I Can Write Clearly Now The Pain is Goneý.......2004-05-04
Professionals everywhere should soon be singing the praises of the straight-forward, common sense advice imparted from the author and an impressive showing of well known writers and executives in Kevin Ryan's, Write Up the Corporate Ladder. Void of the antiquated, worn out writing adage we've had our fill of-it's a fresh look at what experts concur is one of the most essential skills in business today.
According to Ryan, an easily achievable and winning combination of confidence, commitment and focus takes the anticipatory (and sometimes painful) pressure off of writing performance in an era of increasing volubility.
From Waterloo to the space race to modern day memos, Ryan presents a number of well excerpted communication examples to reinforce key concepts and keep readers interested and engaged. His reader-friendly style is sure to put even the most timid writing protégé at ease.
Cleverly, Ryan begins by justifying the importance of clear and effective business writing (in case you still had any doubt!) Then, after a step by step introduction to the Plan Then Write method of composition, we're reminded by the expert interviewees once again just how valuable good writing skills are in today's competitive marketplace.
As a writer and editor, I mightily concur that the Plan Then Write method does indeed produce great results and Ryan's helpful instruction is among the best I've read in this area.
My favorite chapter? Definitely chapter 5. The Art of Writing: How to Solve Problems Using Your Writer's Intuition, in which Ryan explains that, "We all have a writer's intuition. It consists of our innate logic, common sense, and everything we've internalized about writing and reading after doing both-almost daily-since the age of five." If you "get" this concept, you're well on your way to becoming a better writer and will most certainly gain an impressive advantage over those around you who don't!
Robin Hendricks, M.Ad.Ed.
Managing Editor
Medical Education Broadcast Network
Writing good? Now write better........2004-02-05
Another book about writing well? Who needs it, you ask? My answer is: Anyone who wants to write better. Those who want to be better writers must continually practice their skills. Sure, you could probably improve your style without this book, but why not learn a few more tricks of the trade? I especially enjoyed the rewrite examples ("Rewriting History" was particularly interesting). Expend a bit of energy reading and studying Ryan's book and then expect to write with a bit more ease. Someone once commented that even good writers need perpetual reassurance. "Write Up the Corporate Ladder" is that reassurance.
Do you need a mentor to think and write effectively?.......2003-10-17
Clever title. Also, Ryan and his contributors really do reveal various techniques that will help anyone to "write with ease and get ahead." However, I think it would be a serious mistake to determine the value this book wholly on the basis of its relevance to career success. It offers more, far more than that. Ryan carefully organizes his material within three parts. In the first, he explains what he calls the "Plan Then Write Method"; next, he provides a series of interviews with ten successful business authors; finally, he provides a series of "views" from corporate executives. The "Plan Then Write Method" is explained step-by-step. Think of Ryan as a personal tutor who helps his reader to understand the importance of Subject, Audience, and Purpose. Basis stuff, yes, but presented with a crisp style and in sharp focus. (Would we expect less from an expert on effective writing?) He has chosen his collaborators well. More to the point, with uncommon skill, he elicits from them their most valuable advice concerning so-called "secrets" to effective writing. All agree with Ryan that the ultimate objective is successful communication.
Time Out. Within the classical tradition, there are four levels of discourse: Exposition which uses information to explain, reveal, "expose," etc.; Description which makes vivid with compelling details; Narration which tells a story with a plot or explains a process or sequence; and Argumentation which convinces with logic and/or evidence. The best writers of both fiction and non-fiction operate effectively on all four levels.
Here are a few brief excerpts from various interviews:
"The first thing I ask myself is: What do I want to focus on, what do I want to teach? I always try to break my subject into three or four main points, the most teachable concepts, because I don't think people can grasp more than that. The second question I ask is: How do I want to teach it? Do I want to write it like a regular book, a parable, a quotation book?" Ken Blanchard
"The act of writing is the process of clarifying thought. Not just for the reader, but for the writer....There needs to be momentum, and you have to create that; you have to set up the questions at the beginning. That's actually one of the fun things to think about, How am I going to get the reader to turn the page? Now we're on quest together!" Marcus Buckingham
"There are three steps to writing well in my opinion., regardless of what you are writing. Step one: how to end. Step two: where to begin. Step three: what to leave out. Also, I only write one draft that I keep changing until I don't believe it needs to be changed anymore. When I'm finished, there may not be a word left of what I originally wrote down." Roy Williams
Later in the interview, Williams shares what I consider to be especially valuable observations about effective writing:
"The most valuable tip that I can give anybody is: If you want to be a brilliant writer, truly a brilliant writer, then you need to read books of poetry. Poets are the most confident group of writers I know. Let me explain. The simple truth is that a poet is the only writer whose goal is to persuade and cause you to see things with different eyes, and to communicate that new perspective in a very brief, tight economy of words. Poets use unusual combinations of words in a very unpredictable way. Poets have the freedom to put together sentences and utterly break the rules of communication."
As I have attempted to indicate in this brief commentary, Ryan's book is really less about using effective writing to advance one's career (i.e. to climb the corporate ladder) than it is about effective thinking which is communicated through effective writing to achieve whatever results the writer may seek. All of the techniques which Ryan and his collaborators so carefully examine are but means by which to achieve that ultimate objective.
One final point: Ultimately, the effectiveness of communication with others depends almost entirely on how honestly one first communicates with one's self. In this context, I am reminded of Polonius' advice to son Laertes:
"This above all: To thine own self be true,
And it must follow as the night the day,
Thou canst not then be false to any man."
Customer Reviews:
Far from complete.......2001-11-22
The author's premise is unfortunately that her readers are all wannabee Nobel Laureates who somehow see writing for the mundane corporate world as demeaning. As such, she emphasises those areas of corporate communications that would be more attractive to people who have pigeon-holed themselves as "artistes". Writing for corporate communications is satisfying in itself and doesn't need to be sold. Her slant is best exemplified by the fact that despite her own admission that "The annual shareholder's report might be the corporation's most important communication", she spends no more than half a page (in a book of 178 pages!) discussing the issues involved in writing annual reports. On the other hand, writing for corporate videos, admittedly fun but far from providing a bread-and-butter income, receives a full ten pages (presumably due to the less demeaning nature of such work). As a senior editor and text writer in the corporate communications department of a major multinational bank, with more than 15 years of experience in the writing business, I have seen my fair share of writers who can produce nothing but "froth". True art combines substance with aesthetic satisfaction. This book provides good coverage of those areas of corporate writing that would appeal to "froth producers", but is seriously remiss in areas relating to the core of corporate comunications, namely good business writing. To this end, aspiring corporate writers would be better off reading a book like "Writing at Work" by Ernst Jacobi.
A truly superior, practical, useful book........1998-03-17
This is indeed a no-nonsence, to-the-point, practical, realistic aid to help business people write better. Without wandering examples, without marginally personal stories, and without useless theory that are presented in some other how-to-write books, this gives the reader solid, specific tips. Small but comprehensive, this is the book for anyone who wants to write better corporate communications.
Book Description
Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.
Average customer rating:
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Mendoza, Cultura y Economia
Pablo Lacoste , and
Arturo Roig
Manufacturer: Caviar Bleu
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ASIN: 9879541898 |
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Cine latinoamericano: Economia y nuevas tecnologias audiovisuales (Comunicacion y cultura)
Octavio Getino
Manufacturer: Editorial Legasa
ProductGroup: Book
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ASIN: 9506001111 |
Book Description
This digital document is an article from Siempre!, published by Edicional Siempre on November 28, 2001. The length of the article is 544 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Copiar: enfermedad de época.(la imitación en política, economía y cultura)(TT: Emulation: modern disease.)(TA: imitation in politics, economy and culture)(Artículo Breve)
Author: Jaime Septién
Publication:
Siempre! (Refereed)
Date: November 28, 2001
Publisher: Edicional Siempre
Volume: 48
Issue: 2528
Page: 49
Article Type: Artículo Breve
Distributed by Thomson Gale
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Cultura y negocios/ Culture and Businesses: El Espanol de la Economia Espanola y Latinoamericana
Angel Felices
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Binding: Paperback
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ASIN: 8495986418 |
Book Description
This digital document is an article from Proceso, published by Thomson Gale on August 29, 2004. The length of the article is 763 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Cultura, economía y rezago gubernamental.(la política cultural en México; Reunión Interamericana de Ministros)
Author: Blanca González Rosas
Publication:
Proceso (Magazine/Journal)
Date: August 29, 2004
Publisher: Thomson Gale
Issue: 1452
Page: 73(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Siempre!, published by Edicional Siempre on November 27, 1997. The length of the article is 762 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Descomposición social; cinco expresiones de la crisis. (crisis política, social, y económica en México)(TT: Social break down; five expressions of the crisis) (TA: political, social, and economic crisis in Mexico)
Author: Fausto Fernández Ponte
Publication:
Siempre! (Refereed)
Date: November 27, 1997
Publisher: Edicional Siempre
Volume: v44
Issue: n2319
Page: p30(1)
Distributed by Thomson Gale
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Economia De La Comunicacion Y La Cultura (Comunicacion)
Ramon Zallo
Manufacturer: Akal Ediciones
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ASIN: 8476003404 |
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Economía y cultura
David Throsby
Manufacturer: Cambridge University Press
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ASIN: 8483232197 |
Book Description
Throsby considera la relación entre la economía y la cultura como áreas del discurso intelectual y como sistemas de organización social. Utiliza una definición muy amplia de lo que es la cultura y analiza las dimensiones economicas de la cultura y el contexto cultural de la economía.
Book Description
This digital document is an article from Siempre!, published by Thomson Gale on September 3, 2006. The length of the article is 683 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Economía y cultura: Néstor García Canclini y Ernesto Piedras Feria.
Author: Javier Galindo Ulloa
Publication:
Siempre! (Magazine/Journal)
Date: September 3, 2006
Publisher: Thomson Gale
Volume: 53
Issue: 2777
Page: 70(1)
Distributed by Thomson Gale
Books:
- Captives, re use subject to abuse.(former Soviet Union and Central European reinsurance industry used in money laundering): An article from: National Underwriter ... & Casualty-Risk & Benefits Management
- Chihuahua construirá y rehabilitará su red carretera: firman convenio gobierno local y la SCT.(Secretaría de Comunicaciones y Transportes): An article from: Siempre!
- Christian Doctrine in the Light of Michael Polanyi's Theory of Personal Knowledge: A Personalist Theology (Toronto Studies in Theology)
- Como Negociar Internacionalmente
- Con paquetes estilo turístico, las aseguradoras invaden el campo del servicio médico social.(TT: With tourist style packages, the insurance companies invade ... medical field.): An article from: Proceso
- Concentracion Economica Regional En Argentina (Coleccion Estudios Politicos y Sociales)
- Contabilizacion del Impuesto A las Ganancias: Metodo del Impuesto Diferido
- Cooperatives and Local Development: Theory and Applications for the 21st Century
- Coping with Difficult People: The Proven-Effective Battle Plan That Has Helped Millions Deal with the Troublemakers in Their Lives at Home and at Work
- Crisis Economica y Politicas de Ajuste
Books Index
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