Average customer rating:
|
Lecturas de Macroeconomia y Politica Economica
R. J. Ferrucci
Manufacturer: Macchi Grupo Editorial
ProductGroup: Book
Binding: Paperback
 Theory
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| Business & Investing
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Spanish
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Teoría
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ASIN: 9505374097 |
Book Description
Provides an in-depth overview of the Federal Reserve System, including information about monetary policy and the economy, the Federal Reserve in the international sphere, supervision and regulation, consumer and community affairs and services offered by Reserve Banks. Contains several appendixes, including a brief explanation of Federal Reserve regulations, a glossary of terms, and a list of additional publications.
Customer Reviews:
Got a year to live?.......2003-02-04
If you have a terminal illness, read this book - it will make each day seem like an eternity.
This book is not a fun read. There are better ones out there.
Product Description
Information on the purposes and functions of the Federal Reserve System.
Product Description
Overview. Policy. International spere. Supervision and regulation. Consumers and Communty Affairs. Reserve Bank.
Book Description
Learn how to succeed by turning on the charm.
Customer Reviews:
What we should all know and do in business and life.......2006-01-20
I really enjoyed this book. The author basically tells you to honestly be interested in the other person, to listen and treat them as if they are important to you. No where in the book does he say to use manipulation or dishonesty. There is nothing dishonest about caring about the people you do business with, making them know they are important to you nor in sending birthday cards. Wouldn't life be much better for us all if we did take the small extra effort to actually care about others and treat them as though they matter?
One thing I liked alot was that he didn't name drop as another author on the subject does in "Never Eat Alone".
In my sales as well as in life, I will use what I learned and should have been doing all along.
A WASTE OF MY TIME.......2005-12-27
Is this guy serious? He has got to be the most insincere, egotistical, condescending "author" out there. Whatever happend to good old fashioned saying it like it is... politely of course. Mr. Levine is all about manipulation, and nothing about just being real. It's a sad commentary when we have people telling us that we need to compromise our values and integrity by using flattery. This book made my stomach turn. To be fair to Mr. Levine, I didn't finish the whole book so maybe he redeemed himself somewhere in the back of the book. But, I was so sickend by what I read, I couldn't go on wasting my time. A word to the wise, don't waste your time!
Good for Quarterlifers.......2005-09-12
In an age of instant messaging, email, text messaging, pagers, palm pilots, and the Blackberry today's quarterlifers--people in their teens, twenties, and early thirties--often overlook the relationship behind the electronic communication.
Michael has build one of Hollywood's most successful P.R. firms through his attention to those relationships. In Charming Your Way to the Top Michael has boiled down over 20 years of experience in working with our cultures most captivating celebrities and politicians into an approachable and practicle manual for bringing out the charisma in each of us.
In many ways it's a back-to-the-basics book. The advice is not hard to follow, yet as Michael points out few people actually do it.
I recommend Michaels book for anyone who has asked the question, "What is it about __________ that makes me like them so much?"
Charming Your Way to the Top will help you find the answer.
Listen to Charm!.......2005-04-20
In his book, Charming Your Way to the Top, Michael Levine offers some extremely beneficial insights into being successful in business and, more importantly, in life. In chapter six of Charming, Michael writes that the skill which is most closely associated with charm is listening. He goes on to share that there is nothing to be lost by listening. He states, in fact, how so much is to be gained from listening sincerely to others. I truly admire Michael's idea, because I know the respect that I feel for someone who takes the time to listen to what I have to say. In addition, Michael writes about the importance of listening to someone's name and using it. Since reading this book, I have started to repeat people's names throughout the conversation as Michael suggests. The responses I have seen are amazing. The simple act of asking someone their name when I normally would not is enough to light up their face. As Michael Levine offers, "It is very charming, and clearly quite memorable" (p.48). Levine's book provides an honest and realistic approach to being a successful person. After reading his book, I can understand why he is considered one of the most successful PR executives in Hollywood.
Entertaining and informative book!.......2005-03-31
In his entertaining and informative book, CHARMING YOUR WAY TO THE TOP, Michael Levine defines charm as "the act of making the other person believe you care" . . . he then goes on to present countless examples of how this can be done in a wide variety of situations.
Levine, who heads his own public relations firm, also mentions names of people who have and haven't used charm in their careers . . . my only regret is that he hadn't mentioned both
Cary Grant and Adolph Hitler quite so much and instead had cited his actual clients more.
Yet that said, I still liked CHARMING and got much out of it . . . you will, too . . . for example, here were just a few of the ideas that caught my attention:
The most obvious way to ingratiate yourself to other people is to demonstrate interest in them. Women often complain that first dates are awful because the men they date rarely want to talk about anything but themselves. Listening as well as talking is a severely under-practiced skill and one that needs to be cultivated and used intelligently. It is simple and basic, but it is also true--we want people to listen to us.
Light conversation is a skill and an art--it requires a little thought, and quick reactions. But it is not difficult and it is not dangerous. Asking people how their day is going is a simple and quick way to start a conversation, and-especially-to demonstrate that you are interested in them, in their feelings and problems, at least on a very limited basis. I'm not talking about the robotic "have-a-nice-day" kind of communication that is clearly rehearsed and insincere.
In this case, the easiest thing at the dry cleaner, the supermarket, the restaurant, or the bookstore is simply to look the person behind the counter in the eye, smile, and ask, "How's your day going?"
Also, using that technique [using someone's name] when leaving voice mail or telephone answering machine messages is a very telling, important point. Yes, identify yourself, but make sure you speak directly to the person for whom you're leaving the message, and use his name. It shows that even during unguarded moments you are thinking of someone other than yourself.
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans.
Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Customer Reviews:
Good direct marketing reference.......2007-06-14
This is a great book for understanding all aspects of creating a Direct Marketing company or a direct marketing program within your company. The basics and then some are in this book. Well written in that it kept my attention from new ideas and way it was written.
Just About Everything You Need to Know.......2005-08-14
Virtually every company that makes things has to ahve a catalog. It's the thing that tells your customers what you do and gives them the detailed information that they need to make a decision.
Catalogs began with the mail order industry where the technology grew to measure sales return per square inch of paper. Over time, the professionals learned what worked and what didn't. Then when everything was working pretty well, the Internet came along and changed all the rules. All of a sudden space was endless, no more big checks to the printers. Communications was essentially free, no more big checks to the post office. The rules changed because the option to thumb through the catalog was no longer there. Instead sophisticated search and discover techniques needed to be worked out.
Jack Schmid has been in the catalog business, both print and electronic for many years. In this book he passes along dozens, if not hundreds of points. The book covers quite a lot of ground. Much of the book is on the functions that have to be performed whether the catalog is printed, electronic or both. This includs things like product selection, fullfillment, customer service and finance. There is a goodly amount of material on the printed version of the catalog, as these are still required by most companies. There are several points interspersed throughout the book and finally chapters on things like database marketing, the Internet, and more.
This is one of the most all inclusive books available on catalog marketing and includes just about everything there is to know.
The ultimate handbook of catalog selling.......2004-07-29
If you want to read only one book on the catalog business, make sure you pick this one.
I've read more than 5 books in English and German on the catalog subject and Schmid's book is in a class of its own.
It promises to cover the entire catalog process, including strategic planning, merchandising, creative, marketing (circulation), fulfillment, testing, and measuring response and ROI. And it delivers on the promise to an extend that I've never seen before. I spend this summer in Cannes, France, and enjoyed Schmid's book in the hot sun. Just couldn't put it aside...
His 11 pages long spreadsheet model in appendix includes everything for a new catalog start-up feasibility study ... and provides insight for the budgeting process to more experienced catalogers. [Why doesn't he provide a downloadable version in Excel on his homepage?]
The only competitor to this book is probably Katie Muldoon's 1995-publication, which is out of print (her home page says that a new book on the strategic aspects of catalogs is forthcoming).
One weakness that all books on cataloging have so far is their unserious treatment of the Internet. Schmid's book is from 2000 and it shows. It doesn't contain solid work on dynamic publishing, which is exploding via the Internet these years. It's not that Schmid doesn't accept that the Internet will be a phenomenal factor, but in this area so much of the catalog processes have been digitized since 2000. Thus, on this promise it doesn't deliver.
I still recommend this book as the best source so far to understanding all the catalog processes and hints to improving the bottom-line.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Don't start a Catalog until you've read this book!!!.......2002-11-06
This is such a great book for a company that is starting a Catalog business or thinking about it. It covers all aspects of the Catalog business and gives you a checklist of all the necessary tasks to launching a successful catalog. Great book...
Comprehensive Overview.......2002-01-18
A wonderful overview of the catalog world with plenty of real-world examples including: ROI calculations, promotions, customer segmentation.....
Worth its wieght in gold!
Book Description
Make a Mint by Mail Order!
Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author
Ty Hicks shows you how. You don’t need a lot of money, years of experience, or a college education—just a mailing address and the desire to deliver products and services quickly for the best value your customers can get. Ty Hicks explains in clear, easy steps how to start your mail-order business today, including:
·Getting started quickly and easily
·Creating an e-commerce Web site to promote and sell your products or services directly
·Using proven marketing and promotion strategies
·Carving niche markets with unusual products and services
·Expanding your business for maximum profitability
·And much, much more!
Customer Reviews:
Has A Great Title.......2005-07-23
If only the author stuck to what he proposed he would deliver, this would have been a great book... all a reader is expecting to get is practical mail order businesses they can start. The estimated profits to be made from some of the ideas are just too impractical, and yes ridiculous! You can tell he is just guessing his way to the end of this book.
NO help.......2005-04-04
Sorry must agree with the rest of the folks here. He is all into selling his other products. A shame he didn't care enough about those buying this book. Greedy...and I don't think his products are all that original...
Just one big ad.......2004-05-23
I thought this book was good in the first couple of pages, then I started noticing a pattern of the author selling his other products. This is not very informative it loses everything by the time you get into it. Save your money or buy another book.
An Incredible DISAPPOINTMENT.......2003-09-26
I was really hoping to find information on starting a mail order business and instead found information on subscribing to Mr. Hick's newsletter OR purchasing his kits. The ideas presented were very brief and not enough information to start anything. DO NOT BUY
How to become a good seller.......2002-09-20
In my opinion the book was useful, except for the end of each chapter (and the end of the book) when Mr. Hicks tries to covince people to buy a book, a kit or a subscription to one of his newsletters. Also most of the time Mr. Hicks impresses people (at least that is what he thinks or wants) with all his fortune and his yacht. If I had read another book, would I have stated that it was useful to me?.
Average customer rating:
- Covers Everything For a Catalog--Not For The Beginner
|
101 Tips for More Profitable Catalogs
Maxwell Sroge
Manufacturer: NTC Business Books
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Retailing
| Industries & Professions
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
General
| Reference
| Subjects
| Books
ASIN: 0844236608 |
Customer Reviews:
Covers Everything For a Catalog--Not For The Beginner.......2000-06-08
Maxwell Sroge has some great information for product information and working with small suppliers. The Foreward by Lillian Vernon Katz is sweet and Lillian Vernon's catalog is frequently used as an example in the book. There are 101 different areas, which are often contributed by industry experts. "101 Tips" is well designed, easy to read. There is no index but the table of contents and the 101 Tip style makes finding information easy. When I read, "Let's assume a house active file of 1,000,000 customer names ..." I knew that he was thinking way past what we would ever do. I don't think that if I had a customer database of 1 million, that I would be reading a book--I would be hiring a consultant.
Average customer rating:
- Mail Order
- An okay reference, but not comprehensive.
|
Start and Run a Profitable Mail-Order Business (Self-Counsel Business Series)
Robert W. Bly
Manufacturer: Self-Counsel Press
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Retailing
| Industries & Professions
| Business & Investing
| Subjects
| Books
Direct
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Mail Order
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 1551800659 |
Customer Reviews:
Mail Order.......2001-06-26
This book covers some of the basics in the mail order business. The author uses many examples from his own mail order business. He gives advice on: inexpensive publicity releases, obtaining a mailing list, zoning laws and producing or sourcing your products. This book gives hope to those who want to start a mail order business.
An okay reference, but not comprehensive........1998-09-04
The main emphasis on this book seems to be on making money by direct mail... sending out letters for a product, posting ads in newspapers, etc. It does cover other aspects, but I am left with many questions I wish were answered.
Average customer rating:
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Profitable Mail Order (Made E-Z Guides)
Garrett Adams
Manufacturer: Made E-Z Products
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Mail Order
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 1563824868 |
Book Description
Looking for a new career? Need extra money? Hundreds, even thousands of dollars, can be in your mailbox-every day! Discover why mail order is the right business for you. You don't need complicated equipment, a lot of capital, or an expensive office to start a successful mail order business. All you need is determination, a place to work (your home), a good product, and the strategies of Profitable Mail Order Made E-Z to start you on the road to financial independence and wealth.
Average customer rating:
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Profitable Mail Order Made E-Z (E-Z Legal Guide)
Made E-Z
Manufacturer: Made E-Z Products
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Mail Order
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 1563824426 |
Average customer rating:
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Profitable Mail Order Made Easy (Made Easy Guides)
Manufacturer: Lawpack Publishing Ltd
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 1902646460 |
Average customer rating:
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Profitable Mail Order Marketing
Lawrence Cooklin
Manufacturer: Intl Ideas
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
ASIN: 0434902594 |
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- Paradise Laborers: Hotel Work In The Global Economy
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