Formulacion y Evaluacion de Proyectos de Inversion - 4 Edicion
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    Formulacion y Evaluacion de Proyectos de Inversion - 4 Edicion
    Abraham Hernandez Hernandez
    Manufacturer: Thomson International
    ProductGroup: Book
    Binding: Paperback

    TheoryTheory | Economics | Business & Investing | Subjects | Books
    SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
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    ASIN: 970686167X

    The IMF and its Critics: Reform of Global Financial Architecture (Global Economic Institutions)
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      The IMF and its Critics: Reform of Global Financial Architecture (Global Economic Institutions)

      Manufacturer: Cambridge University Press
      ProductGroup: Book
      Binding: Hardcover

      Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
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      1. Global Institutions and Development: Framing the World? (Routledge/Ripestudies in Global Political Economy) Global Institutions and Development: Framing the World? (Routledge/Ripestudies in Global Political Economy)
      2. Reinventing the World Bank Reinventing the World Bank
      3. The Political Economy of the World Trading System: The WTO and Beyond The Political Economy of the World Trading System: The WTO and Beyond
      4. The Globalizers: The IMF, the World Bank, And Their Borrowers (Cornell Studies in Money) The Globalizers: The IMF, the World Bank, And Their Borrowers (Cornell Studies in Money)

      ASIN: 0521821541

      Book Description

      Written by leading economists including Nobel laureate Joseph Stiglitz, this collection combines rigorous economic analysis with insider perspectives on key policy debates surrounding the future of the International Monetary Fund. As the role of the IMF and the "Washington Consensus" have come under intense scrutiny, this collection offers a valuable wide-ranging overview of the debate, making it an essential reference for anyone interested in the role of international financial institutions in our globalized economy.
      Regulating Finance: The Political Economy of Spanish Financial Policy from Franco to Democracy
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        Regulating Finance: The Political Economy of Spanish Financial Policy from Franco to Democracy
        Arvid John Lukauskas
        Manufacturer: University of Michigan Press
        ProductGroup: Book
        Binding: Hardcover

        Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
        InternationalInternational | Economics | Business & Investing | Subjects | Books
        Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
        Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
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        ASIN: 0472108360

        Book Description

        In recent years many countries have liberalized their financial markets as a central element of their efforts to reform their economies and increase their economic growth rates. Financial deregulation leads to a fundamental restructuring of a country's economy and polity, as market forces, not state officials, begin to determine who obtains financial resources and at what cost. A critical question is whether countries can undertake a program of liberalization while undergoing democratic transformation. In this study, Arvid John Lukauskas explores why governments tightly regulate their country's financial system and why they choose to liberalize it.
        Using a rational choice approach, Lukauskas contends that public officials provide the dynamic behind the evolution of financial regulation as they seek to retain power and generate public revenue. Lukauskas argues that the nature of a country's political institutions shape the incentives facing politicians and influence whether they seek to regulate closely or liberalize financial markets in the pursuit of their goals. Lukauskas then tests his ideas in an in-depth case study of the evolution of financial policy in Spain, a country that transformed its financial system into a mostly market-based system after years of heavy state intervention, while undergoing a transformation from a dictatorship to a democracy. Contrary to the conventional wisdom that leaders will not undertake structural change during periods of democratization, he finds that leaders in Spain undertook financial liberalization despite opposition from powerful groups, because democratization gave Spanish leaders a strong incentive to improve economic performance through financial reform in order to compete for votes.
        This book will be of interest to political scientists and economists interested in studying financial markets and the effects of regime change, including democratization, on economic reform.
        Arvid John Lukauskas is Assistant Professor of Political Science, Columbia University.
        The Political Economy of Monetary Institutions (International Organization Special Issues)
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          The Political Economy of Monetary Institutions (International Organization Special Issues)

          Manufacturer: The MIT Press
          ProductGroup: Book
          Binding: Paperback

          Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
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          1. Economic Origins of Dictatorship and Democracy Economic Origins of Dictatorship and Democracy

          ASIN: 0262524147

          Book Description

          Recent analysis by political economists of monetary institution determinants in different countries has been limited by the fact that exchange rate regimes and central bank institutions are studied in isolation from each other, without examining how one institution affects the costs and benefits of the other. By contrast, the contributors to this volume analyze the choice of exchange rate regime and level of central bank independence together; the articles (originally published in a special issue of International Organization) constitute a second generation of research on the determinants of monetary institutions. The contributors consider both economic and political factors to explain a country's choice of monetary institutions, and examine the effect of political processes in democracies, including interest group pressure, on the balance between economic and distributional policy.
          Contested Economic Institutions : The Politics of Macroeconomics and Wage Bargaining in Advanced Democracies
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            Contested Economic Institutions : The Politics of Macroeconomics and Wage Bargaining in Advanced Democracies
            Torben Iversen
            Manufacturer: Cambridge University Press
            ProductGroup: Book
            Binding: Paperback

            Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
            Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
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            1. The Politics of Social Risk: Business and Welfare State Development (Cambridge Studies in Comparative Politics) The Politics of Social Risk: Business and Welfare State Development (Cambridge Studies in Comparative Politics)
            2. Institutions and the Path to the Modern Economy: Lessons from Medieval Trade (Political Economy of Institutions and Decisions) Institutions and the Path to the Modern Economy: Lessons from Medieval Trade (Political Economy of Institutions and Decisions)
            3. Economic Origins of Dictatorship and Democracy Economic Origins of Dictatorship and Democracy
            4. How Institutions Evolve: The Political Economy of Skills in Germany, Britain, the United States, and Japan (Cambridge Studies in Comparative Politics) How Institutions Evolve: The Political Economy of Skills in Germany, Britain, the United States, and Japan (Cambridge Studies in Comparative Politics)
            5. Taxation, Wage Bargaining, and Unemployment (Cambridge Studies in Comparative Politics) Taxation, Wage Bargaining, and Unemployment (Cambridge Studies in Comparative Politics)

            ASIN: 0521645328

            Book Description

            This book helps explain one of the most intriguing and politically salient puzzles in comparative political economy: why some countries have much higher unemployment rates than others. Contrary to new classical economics the focus is on explaining distribution and equilibrium unemployment, and contrary to neo-corporatist theory the role of monetary policy and rational expectation is integral to the analysis. The book makes two central arguments. The first is that monetary policies affect equilibrium employment whenever wages are set above the firm level. The second argument focuses on the distributive effects of different institutions, and models institutional design as a strategic game between partisan governments and cross-class alliances of unions and employers.
            Who Elected the Bankers : Surveillance and Control in World Economy (Cornell Studies in Political Economy)
            Average customer rating: 4.5 out of 5 stars
            • Pauly's book.
            • New Ideas in International Political Economy
            Who Elected the Bankers : Surveillance and Control in World Economy (Cornell Studies in Political Economy)
            Louis W. Pauly
            Manufacturer: Cornell University Press
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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            1. Opening Financial Markets: Banking Politics on the Pacific Rim (Cornell Studies in Political Economy) Opening Financial Markets: Banking Politics on the Pacific Rim (Cornell Studies in Political Economy)
            2. The Geography of Money The Geography of Money
            3. Globalizing Capital Globalizing Capital
            4. When Genius Failed: The Rise and Fall of Long-Term Capital Management When Genius Failed: The Rise and Fall of Long-Term Capital Management

            ASIN: 0801483751

            Book Description

            A former banker and staff member of the International Monetary Fund, Louis W. Pauly explains why people are deeply concerned about the emergence of a global economy and the increasingly integrated capital markets at its heart. In nations as diverse as France, Canada, Russia, and Mexico, the lives of citizens are disrupted when national policy falls out of line with the expectations of international financiers. Such dilemmas, ever more conspicuous around the world, arise from the disjuncture between a rapidly changing international economic system and a political order still constituted by sovereign states. The evolution of global capital markets inspires an understandable fear among people that the governing authorities accountable to them are losing the power to make substantive decisions affecting their own material prospects and those of their children. Pauly points out that today's capital markets resulted from decisions taken over many years by sovereign states, and particularly by the leading industrial democracies, who simultaneously crafted the instrument of multilateral economic surveillance. The effort to build adequate political foundations for global capital markets spans the twentieth century and links the histories of such institutions as the League of Nations, the International Monetary Fund, the European Union, and the Group of Seven.

            Customer Reviews:

            5 out of 5 stars Pauly's book........2000-05-07

            A great book. Anyone interested in a well written history of the Fund would do well by buying this book. Pauly's work combines a historical overview (as far back as the Genoa Conference of 1922) with an analysis of modern problems in this book. After having bought numerous books on international economics, Political science and economic history, I find Pauly's book to be very good value for money.

            Readers should be aware that this book is a perfect example of writing in International Political Economy. It combines economic data with political analysis. For readers that want the economic theory as well as the political reality of the Fund's work, this book will be of benefit.

            4 out of 5 stars New Ideas in International Political Economy.......1999-10-17

            Pauly is to congratulated on this book. Returning to a period of international monetary history that is often neglected or singularly explored only for its failings, the author quite precisely re-examines the Interwar monetary system and the role of the League of Nations in the "management" and "surveillance" of global financial relations. In identifying the roots of the Bretton Woods System and the IMF's eventual surveillance role in the League's operations, Pauly gives continuity and a measure of depth to our own understandings of today's financial systems. In addition, he explores the difficult question of the legitimacy of the state in an era when financial modernization and integration has humbled policymakers and ruined economies. Who Elected the Bankers? is an important book as we debate the future of our contemporary monetary system by calling our attention to the lessons of the League.
            The Economics of European Integration: Theory, Practice, Policy
            Average customer rating: 5 out of 5 stars
            • As a teacger who has adopted this book, its excellent!
            The Economics of European Integration: Theory, Practice, Policy
            Willem Molle
            Manufacturer: Ashgate Publishing
            ProductGroup: Book
            Binding: Paperback

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            1. Economics of Monetary Union Economics of Monetary Union
            2. The European Union: Economics and Policies The European Union: Economics and Policies
            3. The Economics of the European Union: Policy and Analysis The Economics of the European Union: Policy and Analysis
            4. Policy-Making in the European Union (The New European Union Series) Policy-Making in the European Union (The New European Union Series)
            5. The Economics of European Integration The Economics of European Integration

            ASIN: 0754648125

            Customer Reviews:

            5 out of 5 stars As a teacger who has adopted this book, its excellent!.......1998-07-14

            I have used this book as the main reference for an honors senior seminar here at the American University of Paris and have found it to be an excellent text for analysis and documentation. Willem Molle, the author, knows the EU from within and as such he can explained it better than any other author that I have used in this connection
            European Republic: Reflections on the Political Economy of a Future Constitution
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              European Republic: Reflections on the Political Economy of a Future Constitution
              Stefan Collignon
              Manufacturer: The Federal Trust
              ProductGroup: Book
              Binding: Paperback

              Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
              Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Europe | History | Subjects | Books
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              DiplomacyDiplomacy | International | Politics | Nonfiction | Subjects | Books
              ASIN: 1903403510
              Release Date: 2007-09-04

              Book Description

              Part of a broader project on the impact of European Monetary Union (EMU), carried out by the Bertelsmann Foundation in co-operation with the Center for Applied Policy Research at the University of Munich, this project, "The Consequences of the Euro," focuses on modeling a European political system able to live up to the changes as well as the risks involved in handling a common currency.

              Stefan Collignon reflects on the political economy of a future European constitution. He explores in particular the elusive economic and monetary policy mix that is called for within the developing framework of European integration, the issues of fiscal federalism and subsidiarity, and contrasting voluntary policy co-ordination. He also balances the demands of the Stability and Growth Pact with the embryonic consensual foundations of a European welfare function. Professor Collignon argues that collective action problems require a courageous step forward in creating coherent governance structures for the Union and that it has become essential to give European citizens their democratic right to political autonomy, taking the European "common concern" out of the sole hands of national governments.
              The Rotten Heart of Europe: The Dirty War for Europe's Money
              Average customer rating: 5 out of 5 stars
              • BRILLIANT! There's SO much good to be said about this book...
              • Superb demolition of the EU
              • Overwhelming
              • Excellent
              • the best work written on the process of monetary integration
              The Rotten Heart of Europe: The Dirty War for Europe's Money
              Bernard Connolly
              Manufacturer: Faber & Faber
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              InternationalInternational | Economics | Business & Investing | Subjects | Books
              Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
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              ASIN: 0571175201

              Customer Reviews:

              5 out of 5 stars BRILLIANT! There's SO much good to be said about this book..........2007-01-07

              If you wanted to know really what is going on in the EC, this is the book to read. It will give you insights into the political systems, which influences the monetary system, trading and the agenda they are following. Not to mention their bullying of countries to get their way.

              When was the last time in a civilized, DEMOCRATIC society have we seen free speech outlawed? How about now. Now in the EU it is against the lau to express you opinion, your criticism, of what the political beast is doing. That means you cannot speak out against wrong doings of institutions and political figures.

              That ruling alone did away with British common Law and over 50 years of european civil liberties. Where will it end? A totalitarian regime?

              Some say THAT is just around the corner.

              The author of this book got into HOT water for writing it. I hope this is not something that will foreshadow this type of activity happening here.

              This book is a wake up call. If it is happening in the EU, what kind of ramifications will fall on us?

              I have bought this as a present for friends interested in monetary policy and international affairs. I shudder to think of the impact the EU will have with a weakened US international policy. I can only envision them as growing threat to us economically and shudder to think of how a potentially fascist EU.

              Buy this book.

              5 out of 5 stars Superb demolition of the EU.......2001-05-15

              Review of The Rotten Heart of Europe: the dirty war for Europe's money, by Bernard Connolly, Faber & Faber, 1995, £17.50.

              THIS BRILLIANT book is a devastating exposure of the pretensions of those who want to rule Europe. It shows that the attempts to achieve monetary and economic union, and consequently political union, are bad for us. They will not bring monetary stability, economic growth or political harmony. Instead they will destabilise currencies, reduce growth and promote hatred between the nations of Europe.

              Economic and Monetary Union (EMU) is supposed to build on the experience of the Exchange Rate Mechanism (ERM). Britain's membership of the ERM forced us into a disastrous and quite unnecessary recession. After two years of suffering, Major said in July 1992 that Britain would soon be the leader of the ERM. Two months later, we were well out of it, and ERM had bermbed, as Jacques Clouseau, Major's mentor, would say.

              ERM constrained British Government policy on non-monetary matters too. The Government appeased Spain over the fishing dispute to keep Spain happy about the sterling/peseta rate. So the Common Fisheries Policy, so damaging to Britain's fishing industry, is not an isolated EU aberration: it stems from the whole logic of economic and monetary union.

              The ERM was described as the Eternal Recession Mechanism; EMU is likely to be Even More Useless. The ERM kept the poor countries poor; it did not help them to converge; it certainly did not help them to meet the Maastricht criteria. Spain's experience of ERM was catastrophic: 22% unemployed. The ERM forced Denmark into recession: unemployment doubled to 12%, the budget was slashed, and investment, output and wages all fell. In the ERM, Ireland's unemployment soared from 11% to 23%. ERM subordinated nations' economic interests to minorities' foreign policy goals: ruling class interests dominated working class interests. Some still claim that ERM and EMU could control capital, but actually they were and are attacks on the working class.

              A 1992 report by the Monetary Committee, which advises the EU's Council of Ministers, admitted that ERM did not stabilise prices or money and did not reduce inflation. Perhaps it was after all just a tool for moving countries towards political union.

              The book also depicts the present dangerous struggle between the French and German ruling classes for control over the proposed institutions of a single European state. Germany is determined to keep the Deutschmark and the Bundesbank: it wants EMU so that it can assimilate other countries into an expanded Deutschmark zone. France wants a new currency and wants to get its hands on the Bundesbank; it pushed for the Maastricht Treaty, which would destroy the Deutschmark. Who would control Europe's currency? Who would control the proposed new European Central Bank? Germany or France?

              As Wilhelm Nolling, a Bundesbank Council member, said: "We should be under no illusion - the present controversy over the new European monetary order is about power, influence and the pursuit of national interests."

              They are already fighting about the 1996 InterGovernmental Conference. Germany wants the economic criteria for EMU met as soon as possible: it insists that economic convergence must precede monetary union. France wants the earliest possible date for monetary union, believing that monetary union would produce economic convergence. Both are wrong of course: convergence cannot and will not be achieved, either way.

              EMU's implications are universally unpopular. The workers of France, Italy and Belgium are striking against the EU's schemes. The Austrian Government fell in October, unable to pass the EU-required budget.

              We can see both from ERM's effects, and from the effects of the attempted imposition of the Maastricht criteria, how damaging membership of EMU would be. It would cause, as intended, a permanent lowering of wages, a permanently higher level of unemployment, and massive cuts in public spending.

              Connolly sums up: "My central thesis is that the ERM and EMU are not only inefficient but also undemocratic: a danger not only to our wealth but to our freedoms and ultimately, our peace. The villains of the story - some more culpable than others - are bureaucrats and self-aggrandizing politicians. The ERM is a mechanism for subordinating the economic welfare, democratic rights and national freedom of citizens of the European countries to the will of political and bureaucratic elites whose power-lust, cynicism and delusions underlie the actions of the vast majority of those who now strive to create a European superstate. The ERM has been their chosen instrument, and they have used it cleverly."

              5 out of 5 stars Overwhelming.......2000-10-23

              Bernard Connolly was fired by the European bureaucrats after this book came out. If you read this book you will understand why. This book has all the detail you could ask for. It is an incredible expose of the events leding up to European Monetary Union.

              If you support the European Community, reading this book will change your mind -- if you dare read it.

              5 out of 5 stars Excellent.......1999-03-22

              Excellent work. The reality at the core of all the pomp-and-circumstance surrounding EMU. Read it and be wiser.

              5 out of 5 stars the best work written on the process of monetary integration.......1998-05-12

              Bernard Connelly has written the consummate "expose" on the Maastricht treaty and the process of European monetary integration. Connelly, a former member of the European Commission, blows the lid off the Maastricht treaty and the intransigence of Jaques Delors and the Kohl-Mitterand relationship, which led to the European Monetary Union (EMU) provisions in Maastricht. This is at heart story of the politics of monetary policy, especially the failed Exchange Rate Mechanism (ERM), with three primary themes: the primacy of politics in determining monteray policy, the role of "vision" and "ideology" in determining policy, and the comedy of errors which was the ERM. One should not let the economics of this book prevent them from reading it. At heart, this is a great story and has the intrigue of the best historical novel. Connelly has written a factual tale containing a heroine (Baroness Thatcher), villians (Delors, Kohl, Trichet, Mitterand, Tietmeyer), and Alphandery, the innocent whistle-blower who brings the ERM crashing down. Connelly provides any reader interested in knowing about the lunacy of European monetary integration just why this idea is flawed, and provides economic evidence to defend his primary arguments. Among the more important and convincing conclusions reached in this work are: the necessity of flexible exchange rates, the inherent negatives of Europhilism (and especially Franco-philism, since "Europe" is seen as way to prevent the rise of "Anglo-Saxon" institutions), and the belief in free, competitive markets. A final comment one feels obligated to make about this book is its timeliness, and his villification of France, which is supported by following the recent row over the control of the European Central Bank. If one wants to read one book on why the EMU was really founded, and why it won't work-this is the book.
              Money and the Nation State: The Financial Revolution, Government, and the World Monetary System (Independent Studies in Political Economy)
              Average customer rating: 5 out of 5 stars
              • Priceless
              Money and the Nation State: The Financial Revolution, Government, and the World Monetary System (Independent Studies in Political Economy)

              Manufacturer: Transaction Publishers
              ProductGroup: Book
              Binding: Paperback

              Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
              Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
              Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              Banks & BankingBanks & Banking | Industries & Professions | Business & Investing | Subjects | Books
              ASIN: 1560009306

              Customer Reviews:

              5 out of 5 stars Priceless.......2002-06-03

              This is a must-have book on the most important topic in the world, MONEY.

              All of Dowd's books are of key importance.
              1992
              Average customer rating: Not rated
                1992
                Tony Cutler , Colin Haslam , John Williams , and Karel Williams
                Manufacturer: Berg Publishers Ltd
                ProductGroup: Book
                Binding: Hardcover

                Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Europe | History | Subjects | Books
                ASIN: 0854965963

                Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
                Average customer rating: 4 out of 5 stars
                • Didn't help me at all
                • Very Useful and Easy to Follow
                • Raves for Event Marketing by Leonard H. Hoyle
                • so helpful!!
                Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
                Leonard H. Hoyle
                Manufacturer: Wiley
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                Hospitality, Travel & TourismHospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
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                Similar Items:
                1. Event Sponsorship (The Wiley Event Management Series) Event Sponsorship (The Wiley Event Management Series)
                2. Professional Event Coordination (The Wiley Event Management Series) Professional Event Coordination (The Wiley Event Management Series)
                3. The Event Marketing Handbook : Beyond Logistics and Planning The Event Marketing Handbook : Beyond Logistics and Planning
                4. Event Risk Management and Safety Event Risk Management and Safety
                5. Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

                ASIN: 047140179X

                Book Description

                Authored by a well-known figure in the field.

                Download Description

                Authored by a well-known figure in the field.
                * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
                * Individual chapters address the differences involved in marketing different types of events.
                * Examines future trends and key issues such as how to reach new event attendees.
                * Includes appendices with sample forms, contracts, and more.

                Customer Reviews:

                2 out of 5 stars Didn't help me at all.......2007-06-12

                $65 on a book that's only based on theory and didn't give any insights or executions to help get the job done. A compete waste of money when you can buy a better book for less than $20.

                4 out of 5 stars Very Useful and Easy to Follow.......2002-08-21

                Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.

                Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

                5 out of 5 stars Raves for Event Marketing by Leonard H. Hoyle.......2002-06-27

                When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
                The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

                5 out of 5 stars so helpful!!.......2002-05-29

                The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.
                Festival and Special Event Management (Wiley Australia Tourism)
                Average customer rating: 5 out of 5 stars
                • Comprehensive and up-to-date
                Festival and Special Event Management (Wiley Australia Tourism)
                Johnny Allen , William O'Toole , Ian McDonnell , and Robert L. Harris
                Manufacturer: Wiley
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                Binding: Paperback

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                Similar Items:
                1. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
                2. Festival and Events Management: An International Arts and Culture Perspective Festival and Events Management: An International Arts and Culture Perspective
                3. Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
                4. The Complete Guide to Special Event Management The Complete Guide to Special Event Management
                5. Tourism Management (Wiley Australia Tourism) Tourism Management (Wiley Australia Tourism)

                ASIN: 047080470X

                Book Description

                Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.

                The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
                * Revised content on the economic impacts of events
                * New chapter on event tourism
                * New end of chapter case studies
                * New chapter on event project management

                Customer Reviews:

                5 out of 5 stars Comprehensive and up-to-date.......2003-10-15

                Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.

                Jason Bosch
                Director of ArgusFest
                All the Gaslamp's a stage: special events are a big draw for San Diego; coordinating visitors and residents is a tricky job that takes careful planning.(Special ... An article from: San Diego Business Journal
                Average customer rating: Not rated
                  All the Gaslamp's a stage: special events are a big draw for San Diego; coordinating visitors and residents is a tricky job that takes careful planning.(Special ... An article from: San Diego Business Journal
                  Mandy Jackson
                  Manufacturer: Thomson Gale
                  ProductGroup: Book
                  Binding: Digital

                  GeneralGeneral | Business & Investing | Subjects | Books
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                  ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                  ASIN: B000EHRB9C
                  Release Date: 2006-02-08

                  Book Description

                  This digital document is an article from San Diego Business Journal, published by Thomson Gale on June 21, 2004. The length of the article is 1241 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: All the Gaslamp's a stage: special events are a big draw for San Diego; coordinating visitors and residents is a tricky job that takes careful planning.(Special report: special events)(Mardi Gras festival)
                  Author: Mandy Jackson
                  Publication: San Diego Business Journal (Magazine/Journal)
                  Date: June 21, 2004
                  Publisher: Thomson Gale
                  Volume: 25 Issue: 25 Page: 13(2)

                  Distributed by Thomson Gale
                  Flying through a skatepark event: need to plan an event at your skatepark? Try these helpful hints that will have you grinding through your first festival ... time.: An article from: Parks & Recreation
                  Average customer rating: Not rated
                    Flying through a skatepark event: need to plan an event at your skatepark? Try these helpful hints that will have you grinding through your first festival ... time.: An article from: Parks & Recreation
                    Heidi Lemmon
                    Manufacturer: National Recreation and Park Association
                    ProductGroup: Book
                    Binding: Digital

                    GeneralGeneral | Business & Investing | Subjects | Books
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                    ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
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                    ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                    TravelTravel | HTML | Formats | e-Docs | Formats | Books
                    ASIN: B000ALRD36
                    Release Date: 2005-07-25

                    Book Description

                    This digital document is an article from Parks & Recreation, published by National Recreation and Park Association on May 1, 2005. The length of the article is 2447 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                    Citation Details
                    Title: Flying through a skatepark event: need to plan an event at your skatepark? Try these helpful hints that will have you grinding through your first festival in no time.
                    Author: Heidi Lemmon
                    Publication: Parks & Recreation (Magazine/Journal)
                    Date: May 1, 2005
                    Publisher: National Recreation and Park Association
                    Volume: 40 Issue: 5 Page: 40(6)

                    Distributed by Thomson Gale
                    Impacts of environmental values on tourism motivation: The case of [An article from: Tourism Management]
                    Average customer rating: Not rated
                      Impacts of environmental values on tourism motivation: The case of [An article from: Tourism Management]
                      H. Kim , M.C. Borges , and J. Chon
                      Manufacturer: Elsevier
                      ProductGroup: Book
                      Binding: Digital

                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                      ASIN: B000PA9UHY

                      Book Description

                      This digital document is a journal article from Tourism Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

                      Description:
                      The city of Goias, Brazil, recently launched the International Festival of Environmental Film and Video (FICA) in an attempt to increase tourism revenue and foster an awareness of environmental issues. As an initiative to help develop more effective marketing strategies, this study examined the festival attendees' sociodemographic/travel characteristics and psychological constructs (motivations and environmental values) using an on-site intercept survey. Specifically, this research examined festival attendees' motivational differences based on the level of their pro-environmental values, which were measured by the New Environmental Paradigm (NEP) scale. The results indicate that there are some significant motivational differences among the environmental concern groups: Low NEP group, Middle NEP group, and High NEP group. Social marketing approach is recommended for the development of environmentally friendly tourism events.
                      Perceived impacts of festivals and special events by organizers: an extension and validation [An article from: Tourism Management]
                      Average customer rating: Not rated
                        Perceived impacts of festivals and special events by organizers: an extension and validation [An article from: Tourism Management]
                        D. Gursoy , K. Kim , and M. Uysal
                        Manufacturer: Elsevier
                        ProductGroup: Book
                        Binding: Digital
                        ASIN: B000RQY9M2

                        Book Description

                        This digital document is a journal article from Tourism Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

                        Description:
                        The purpose of this study was to develop an instrument to measure the festival and special event organizers' perceptions of the impacts of festivals and special events on local communities. An instrument with 17 items was proposed based on the literature and the suggestions of experts in the area. The proposed instrument was empirically tested using the data collected from professional festival and special event organizers by employing a confirmatory factor analysis. Results indicated that the organizers' perceptions of the socio-economic impacts of festivals and special events have four dimensions: community cohesiveness; economic benefits; social incentives; and social costs. Results suggested that the proposed instrument had acceptable validity and reliability scores.
                        The true-life confessions of a Permit Administrator.: An article from: Parks & Recreation
                        Average customer rating: Not rated
                          The true-life confessions of a Permit Administrator.: An article from: Parks & Recreation
                          Eileen Kilpatrick
                          Manufacturer: National Recreation and Park Association
                          ProductGroup: Book
                          Binding: Digital

                          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                          GeneralGeneral | Travel | Subjects | Books
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                          TravelTravel | HTML | Formats | e-Docs | Formats | Books
                          ASIN: B00098A01W
                          Release Date: 2005-07-28

                          Book Description

                          This digital document is an article from Parks & Recreation, published by National Recreation and Park Association on July 1, 1998. The length of the article is 3315 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          From the supplier: A park administrator describes the process involved in organizing a new event in Minneapolis, MN. Security concerns have become increasingly pertinent after the bombing at the 1996 Olympics. After the event, the process is evaluated for future reference.

                          Citation Details
                          Title: The true-life confessions of a Permit Administrator.
                          Author: Eileen Kilpatrick
                          Publication: Parks & Recreation (Magazine/Journal)
                          Date: July 1, 1998
                          Publisher: National Recreation and Park Association
                          Volume: v33 Issue: n7 Page: p78(10)

                          Distributed by Thomson Gale
                          Creating Special Events: The Ultimate Guide
                          Average customer rating: 5 out of 5 stars
                          • Wonderful Book
                          • Creating special events
                          Creating Special Events: The Ultimate Guide
                          Linda Surbeck
                          Manufacturer: Master of Ceremonies
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Science | Subjects | Books
                          GeneralGeneral | Reference | Subjects | Books
                          ASIN: 0962882003

                          Customer Reviews:

                          5 out of 5 stars Wonderful Book.......2001-07-06

                          If you're looking to create special events, that are truly special, and organized properly, this is the Book!

                          5 out of 5 stars Creating special events.......2001-06-04

                          She walks you through everything, Very good book for beginners and intermediate people who plan or want to plan large events.
                          Creative event development: A guide to strategic success in the world of special events
                          Average customer rating: Not rated
                            Creative event development: A guide to strategic success in the world of special events
                            Elizabeth A Wiersma
                            Manufacturer: E.A. Wiersma
                            ProductGroup: Book
                            Binding: Unknown Binding

                            GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                            ASIN: B0006RWZXW
                            Festival & Special Event Management Im
                            Average customer rating: Not rated
                              Festival & Special Event Management Im
                              Mcdonnell
                              Manufacturer: John Wiley & Sons Australia Ltd
                              ProductGroup: Book
                              Binding: Hardcover
                              ASIN: 0471339350

                              The Directory of Mail Order Catalogs 2002 (Directory of Mail Order Catalogs (Paperback))
                              Average customer rating: Not rated
                                The Directory of Mail Order Catalogs 2002 (Directory of Mail Order Catalogs (Paperback))

                                Manufacturer: Grey House Publishing
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Reference | Business & Investing | Subjects | Books
                                Mail OrderMail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                                DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                                GeneralGeneral | Reference | Subjects | Books
                                ASIN: 1930956223
                                Directory of Mail Order Catalogs 2002: A Comprehensive Guide to Consumer Mail Order Catalog Companies (Directory of Mail Order Catalogs)
                                Average customer rating: Not rated
                                  Directory of Mail Order Catalogs 2002: A Comprehensive Guide to Consumer Mail Order Catalog Companies (Directory of Mail Order Catalogs)

                                  Manufacturer: Grey House Pub
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                                  GeneralGeneral | Reference | Subjects | Books
                                  ASIN: 1930956231

                                  Books:

                                  1. Frequency Selective Surfaces: Theory and Design
                                  2. Get Hired!: Winning Strategies to Ace the Interview, Revised Edition
                                  3. GRE Test Success In Only 5 Steps (Academic Exam Prep. and Tutorial Guides)
                                  4. Hágase rico en 1 año = A Year of Growing Rich
                                  5. Help! Was That a Career Limiting Move?
                                  6. Hiring the Best Person for Every Job, Participant Workbook
                                  7. History: Fiction or Science? (Chronology, No. 1)
                                  8. History: Fiction or Science? (Chronology, No. 1)
                                  9. History: Fiction or Science? (Chronology, No. 1)
                                  10. Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry

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