Book Description
Crackerjack Positioning, Niche Marketing Strategy for the Entrepreneur, shows you how to develop a unique market niche, and tells you how to capitalize on it. You'll see the effectiveness of a core marketing message that is in harmony with what your prospect already knows. You'll learn how to deliver your message in the same way. Crackerjack positions are simple which allows you to easily adapt to the changing marketplace. You'll see how others have done that and learn how you can be just as versatile.
Jay Conrad Levinson, author of the Guerrilla Marketing series, wrote the forward and says in part, "Rarely have I encountered a book that puts forth such valuable information in such a readable and engaging manner."
The University of Massachusettes and the University of Pennsylvania have used it as a marketing text book.
Customer Reviews:
This ought to be a marketing textbook but it is too much fun.......2004-06-10
This is one of the greatest "back-to-basics" books I have ever read. I am not sure any review can do it justice. It affected me both in my professional life and my personal life. It speaks of the importance of maintaining a single and passionate focus. Don't let the date on this book put you off. The examples--and lovely stories--the author tells are just as valid today. Krispy Kreme makes a darn fine donut. They are not about to go into, say, the car-rental business to make it easier for out-of-town people to get to their stores.
It's not unlike NASCAR and other auto racing. You have a single goal. Go fast. Turn left.
If your team focusses on that goal, the endorsements and the money will come.
Now if you make Cheerios and have the line to make them, spray-painting them colors and calling them Froot-Loops makes a certain amount of sense. One never loses sight of the limitations on how far one should go.
The author is obviously a gent and a mensch and knows of what he speaks. It is worth checking out.
Book Description
What explains the national economic success of the United States, Britain, Germany, and Japan? What can be learned from the long-term championship performances of leading business firms in each country? How important were specific innovations by individual entrepreneurs? And in the end, what is the true nature of capitalist development?
The Pulitzer Prize-winning historian Thomas K. McCraw and his coauthors present penetrating answers to these questions. Creating Modern Capitalism is the first book to explain for a broad audience the interconnections among technological innovation, management science, the power of entrepreneurship, and national economic growth. The authors approach each question from a comparative framework and with a unique triple focus on national economic systems, particular companies, and individual business leaders.
Above all, the book focuses on how specific entrepreneurs influenced the economic success of their countries: Josiah Wedgwood and Henry Royce in Britain; August Thyssen and Georg von Siemens in Germany; Henry Ford, Alfred Sloan, and the two Thomas J. Watsons in the United States; Sakichi Toyoda, Masatoshi Ito, and Toshifumi Suzuki in Japan.
The product of a three-year collaborative effort at the Harvard Business School, the book combines cutting-edge scholarship with a finely tuned sense of the art of management. It will engage general readers as well as those with a special interest in entrepreneurship and the evolution of national business systems.
Customer Reviews:
A pleasant read.......2007-09-24
The book covers the history of capitalism in great detail outlining the major turning points and how it has evolved to shape modern capitalism. A definite must read for whoever is interested in the nature of a capitalist society.
Harvard MBA reviews his Professor's Works.......2000-05-06
This is an excellent collection of articles describing people, firms, and nations that succeeded in modern capitlism. Looking a the four most successful economies of the past two centuries: England, US, Germany, and Japan- Prof. McCraw's expertly edited and coherent collection of articles gives the reader a flavor of what made for great success in the capitalist economy. Each country has three articles: a firm, an entrepenure, and the country itself for a total of 12 articles each written by true experts. McCraw's understanding of capitlism is somewhat skewed toward the modern, however on the whole the book is extremely balanced. Of partiuclar note, is Prof. David Moss's article on the Deutch Bank which dicusses the succcess, failures, rewards, and dark side of capitalism.
Customer Reviews:
Required reading.......2003-06-26
This would be an excellent book for those majoring in the business field to add to their academic studies. It is also a gifted preparation for what lies ahead in service for any line of work.
I wish this had been available decades ago.
A public good.......2002-10-25
The federal government is a unique place to work. Most people agree that it is more difficult to fire subordinates there than in the private sector and, due to the government's arcane hiring process, it is often a challenge to put the right person in the right job. Add to this mix Congressional oversight, the occasional media spotlight, the lack of a bottom line, and the big-picture question (not asked often enough) "what are we doing and why are we doing it," and you have an environment foreign to many private sector employees.
Enter Richard Haass's book the Bureaucratic Entrepreneur, an update of his 1993 primer the Power to Persuade. Haass has held a number of positions in previous government administrations, including at the NSC and the Defense and State Departments. His book is packed with words of wisdom for the harried bureaucrat who at the end of the day may wonder just what he accomplished. Although Haass's advice appears machiavellian (he argues that Machiavelli is often misunderstood) and the author does not have a firm grasp on whether his audience is the entry-level employee or the senior-level political appointee, it is worth putting up with these drawbacks for the original focus and insight on managing and leading in the public sector. The bibliography alone is reason enough to buy the book.
Low-level or high, every public-sector employee should read the Bureaucratic Entrepreneur before starting his or her new government job. They should then re-read it every few years to ensure that they are on track and using the tools Haass lays out to be effective in one of the most "unruly" organizations around.
Average customer rating:
- wrong conclusions, but still actual...Schumpeter's paradox
- Inspired by both historical and classical schools of economi
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Essays: On Entrepreneurs, Innovations, Business Cycles, and the Evolution of Capitalism
Joseph A. Schumpeter
Manufacturer: Transaction Publishers
ProductGroup: Book
Binding: Paperback
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Prophet of Innovation: Joseph Schumpeter and Creative Destruction
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Capitalism, Socialism, and Democracy
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The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle (Social Science Classics Series)
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Human Action: A Treatise on Economics
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History of Economic Analysis: With a New Introduction
ASIN: 0887387640 |
Customer Reviews:
wrong conclusions, but still actual...Schumpeter's paradox.......1999-10-15
In this collection fo essays, Schumpeter states the importance of the entrepeneur in the economy. The spread of literature about networks and industrial districts gets some from here. Let's not simplify Schumpeter's work on simpifications about the capitalism's death. It's no that easy...
Inspired by both historical and classical schools of economi.......1999-10-06
Schumpeter , a professor in Austria, Germancy and the US (Harvard)incorporates much historical and statistical research into classical schools of thought. Like Marx before argued capitalism was destroying itself. Not due to failure but due to success where the interests of the organization deviate fromt the interest of society. He also developed a scheme of cycles using Jular 10 yr., Kitchin 40 mo., and Kondratieff long cycle. These were later developed into ecometrics analysis at the U.S. National Bureau of Economic Research. However, their perdictions are still valid today and can make you rich.
Average customer rating:
- A+ in Business
- A roadmap for getting money for business
- Even though I am a man, I found this book to be invaluable.
- Even though I am a man, I found this book to be invaluable.
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Business Capital For Women: An Essential Handbook for Entrepreneurs
Emily Card
Manufacturer: Hungry Minds
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Binding: Paperback
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ASIN: 0028608542 |
Amazon.com
Female-owned companies are one of today's fastest-growing corporate categories, particularly in the rapidly expanding small-business sector. Nonetheless, women remain largely excluded from the traditional financing loop. In Business Capital for Women, Emily Card and Adam Miller explain how women can crack the boy's funding club and access the fiscal resources necessary to start and grow their own businesses. Offering clearly written and practical information on how to successfully play the game, the book's content ranges from the fundamentals needed by beginners trying to break in, to a complete guide to available resources.
Book Description
Here's the first book to provide entrepreneurial women with the financial tools to succeed in starting a business. It is an empowering and practical guide that shows would-be entrepreneurs how to tap into the resources needed to start and develop their own companies. From the basic language of capital to the nuts and bolts of business plans...from public resources to “angel networks” and “incubators”, the entrepreneur can find everything she needs to succeed in
Business Capital for Women.
Customer Reviews:
A+ in Business.......2005-11-21
As a business major at Oklahoma State University I found this book to be an awesome resource for my research. It showed me how to start my own business, create a network, gain capital not only from my family and friends but from places that I didn't even know about. The book was quite straight forward and easy to follow. So many of the statistics used throughout the book really helped me to better understand how far men are ahead of women [or so it seems]. Card even threw somethings back into your face about how women are somewhat passive and aren't as straightforward as men are. I found many facts like that throughout the book and that is what held my interest. This book truely was insightful on many levels and tells it like it is. I recommend this book to anyone who wants to own their own business or is already in their business and is in the bind of possible closer.
A roadmap for getting money for business.......2000-03-22
From complicated terms such as "IPO's" to how to borrow from your family, this book takes you through the steps. The chapter on using networking to locate capital was really interesting, with little tips like marking the cards you get with the date and a note. My only complaint is that the book needs internet addresses. But the information in the back of the book listing resources is invaluable.
Even though I am a man, I found this book to be invaluable........2000-01-19
Starting a small business has been very difficult for me. Finding the answers I need to my questions has been a challenge. This book provided me specific, step-by-step information about how to obtain the money I needed for my business. Surprisingly, money was available for me, but without this book, I would never have found it. If you want money for your business, read this one-of-a-kind book.
Even though I am a man, I found this book to be invaluable........2000-01-19
Starting a small business has been very difficult for me. Finding the answers I need to my questions has been a challenge. This book provided me specific, step-by-step information about how to obtain the money I needed for my business. Surprisingly, money was available for me, but without this book, I would never have found it. If you want money for your business, read this one-of-a-kind book.
Average customer rating:
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Self-Made Women: Twelve of America's Leading Entrepreneurs Talk About Success, Self-Image, and the Superwoman
Diane Jennings
Manufacturer: Taylor Pub
ProductGroup: Book
Binding: Paperback
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ASIN: 0878335501 |
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Scientists as Entrepreneurs: Organizational Performance in Scientist-Started New Ventures
Karel J. Samsom
Manufacturer: Springer
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ASIN: 079239111X |
Book Description
This thoroughly revised and updated new edition of Mark Casson's modern classic The Entrepreneur, now available in paperback, presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions.
Average customer rating:
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Financing Entrepreneurs
Cynthia A. Beltz
Manufacturer: AEI Press
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ASIN: 0844738492 |
Book Description
This book is a collection of essays on proposals to provide tax incentives to stimulate the growth of high-technology firms.
Book Description
This digital document is an article from Journal of Economic Issues, published by Association for Evolutionary Economics on June 1, 2005. The length of the article is 2218 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A contemporary view of Joseph A. Schumpeter's theory of the entrepreneur.
Author: Bruce A. McDaniel
Publication:
Journal of Economic Issues (Refereed)
Date: June 1, 2005
Publisher: Association for Evolutionary Economics
Volume: 39
Issue: 2
Page: 485(5)
Distributed by Thomson Gale
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Changing Labour Markets in Europe: The Role of Institutions and Policies
Manufacturer: International Labor Office
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ASIN: 922111385X |
Book Description
Labor market institutions are a stabilizing force in the face of continuous structural and technological change. They are necessary for shaping the behavior of firms and workers, and are a precondition for the efficient functioning of labor market systems. Drawing on the experience of four small European economies (Austria, Denmark, Ireland, and the Netherlands), this book analyzes four important policy areas in terms of their potential contribution to employment success: macroeconomics, industrial relations, working time, and equal opportunities.
Average customer rating:
- Is Free Market Capitalism the Only Game in Town??
- Can capitalism be fixed?
- A challenge to contemporary laissez faire economists
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The Trouble With Capitalism: An Enquiry into the Causes of Global Economic Failure
Harry Shutt
Manufacturer: Zed Books
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The Decline of Capitalism: Can the Self-Regulated Profits System Survive?
ASIN: 1856495663 |
Book Description
We have grown accustomed to the notions of the end of history and that the current variant of free market capitalism is the only game in town. But how sound are the foundations of the global economy? The remarkable analysis contained in this book forsakes the shibboleths of both the Left and liberal economists to examine the actual behavior--patterns and tendencies--of economic institutions in the OECD countries of the 1980s and 90s. The conclusions are disturbing. The author uncovers profound sources of instability. Low growth has become endemic. There is a chronic surplus of capital. New technology is not solving either of these problems or structural unemployment. Meanwhile, the pursuit of neo-liberal economic orthodoxy by an emasculated state has only worsened the situation and the evidence of social dislocation is all about us. This is a book that must be read by every politician and thinking citizen still harboring illusions about the capacity of mere shifts in policy to return us to the golden era of the Sixties when high growth and full employment were the norm.
Customer Reviews:
Is Free Market Capitalism the Only Game in Town??.......2004-08-18
+++++
The objective of this book, by economist and economic consultant Harry Shutt, is "to expose the realities of the...evolution of the global capitalist economy, and thereby to dispel the illusions which lie behind the neo-laissez-faire prospectus [a policy that states the economy works best with no governmental regulation or control]." Shutt does not take random potshots at the capitalist system but instead uses a historical approach with regard to the origin of capitalism in order to identify problems with the present system. As well, this book "attempts to bring together different fields of economic analysis (such as the impact of technological change, the evolution of financial markets, and Third World development) which are all too often considered in isolation from each other."
This book also "steps beyond the confines of economics to consider [other factors such as] the cultural, ethical, and geopolitical ramifications of...capitalist development." In other words, this book considers the human side of capitalistic economics and does not only concentrate on economic principles and market forces. Too often books on economics (especially basic economic books) concentrate only on economic principles without even considering the human element. The result is that everything appears well on a theoretical economic basis but the majority of people who have to survive in a particular economy are having difficulty.
Before jumping into the main thrust of the book, there is an introduction that caught my eye immediately. Here, Shutt mentions three reasons as to why the claims that the capitalistic free market system is the best may not be true despite what "official propaganda" and rhetoric tells us. He ends his introduction with this startling statement:
"As failure to resolve the world's profound economic distortions gives rise to more and more symptoms of social breakdown and civil strife in every continent, the need to focus wider public attention on their causes and effects has never been more pressing."
Shutt's journey on the origin of capitalism takes the reader to such highlights as the Industrial Revolution, the span from the 1920's economic boom and the 1930's Depression, World War Two, the postwar years, and the Soviet collapse. It ends in the present.
The majority of this book becomes an analysis of how bad things have become thanks to such things as capitalist profit maximizing; globalization; privatization; deregulation; leverage buyouts; hostile takeover mergers; monetarism (theory which holds that economic stability and growth result from maintaining a steady rate of growth in the supply of money); "creative" accounting; redundant excess capital; fraud; corruption; organized crime; and the biggest problem of them all -- sluggish economic growth.
The last chapter of this book is the best. It reveals the author's profound main conclusion: the maximization of profit will cease to be the main basis of allocating resources.
What I found interesting about this book since it was published in 1998 is that many of the problems it discusses have increased. In fact, a few new ones have been added.
Included in this book are a few tables and graphs to aid in the analysis. At the end of each chapter are (foot)notes and references.
There are three problems I found with this book:
First, there is no glossary. Economic terms are presented but not defined. Thus, a glossary would have been of great value.
Second, chapters three to ten in this fourteen chapter book are discussed in an overly scholarly manner requiring one to have an above-average vocabulary. I managed to get through these chapters but some readers may find these chapters tedious. However, chapters one, two, and eleven to fourteen are relatively easy to comprehend.
Lastly, the author gives the impression that the capitalist system is on a continual decline leading to a major breakdown. Perhaps this will occur but Shutt gives no account of the resilience of the capitalistic economic system. For example, crises often lead to reforms that strengthen the system.
In conclusion, this book gives a fairly good account of the problems that need to be fixed in the global capitalistic economic system. In other words, it shows that all is not well with this system!!
(published 1998; about the author; acknowledgements; introduction; 14 chapters; main narrative of 230 pages; tables and graphs; references; index.)
+++++
Can capitalism be fixed?.......2002-12-20
This book has pierced the hubris of laizze-faire thought so common amongst the current economic pundits. It is a clear evaluation of the limits of capitalism and its failure in light of the human notion of an expanding economy. It should be read with an analytical attitude and should not be prejudged solely because of the title. It elucidates "the trouble with Capitalism" and why it will continue to spawn the normal up and down cycles. It presents clear examples of how political expediency, practiced by most OECD governments in their quest to appear as defenders of the public good, continues to play into the hands of private investment seeking contined increases in returns at the expense of real value. If you have ever wondered why taxes continue to rise, this book will explain how the public purse has become the corporate trough for ever increasing returns. He gives some interesting solutions of how the future could unfold if society can refocus its prioities and look to the "real" public good. A good read for any student of economic thought. The quote attributed to Marx that "the trouble with capitalism is that it eats its young" may come to mind after reading this book.
A challenge to contemporary laissez faire economists.......2001-10-21
Harry Shutt makes a strong case that private for-profit capitalism is nearing the end of its useful lifespan. He argues that capitalism's crisis is marked by an oversupply of capital desperately seeking investment opportunities in a world possessing a limited supply of secure, profit-producing activities.
The author has written an unique and insightful economic history of the post-WW II world, tracing many contemporary problems back to their root causes and exposing official explanations as propaganda. For example, the privatization of state assets has been aggressively promoted principally because they provide new homes for investment dollars -- not necessarilly because the private sector can more efficiently run these enterprises (which in fact they often can not).
Shutt suggests that the industrial economies have created an untenable situation for themselves. Public debt has been increased in order to prop up asset values (witness the Savings and Loan bank bail-out in the U.S. and other corporate welfare policies), making it difficult for governments to invest in either their own infrastructures or third world governments. This means that the world economy can not grow at a fast enough pace to satisfy the needs of private capital. Eventually, the oversupply of capital will lead to a crash in asset values.
Events that have occurred after the book's publication suggest that the author was on the mark. The Internet stock investment mania and its subsequent collapse illustrates how desperately capital latches onto any opportunity that might promise above-average profits, however risky it may actually be.
Shutt finishes the book with an outline of what the world might look like following a crash of the present system. The author suggests that an institution such as the European Union (or more precisely, an expanded and modified version of the E.U.) could be used to manage a more just and equitable system: namely one that balances the needs of labor, environment and capital, with primacy given to local, sustainable business enterprises that are fully accountable to the public.
This is a highly readable and stimulating book. Anyone with an interest in contemporary political economy should enjoy it.
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