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This digital document is an article from Siempre!, published by Edicional Siempre on August 28, 2002. The length of the article is 876 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: Casa para todos: primero, estabilidad financiera.(TT: House for everyone: first, financial stability.)(Artículo Breve)
Author: Ignacio Beteta
Publication:
Siempre! (Refereed)
Date: August 28, 2002
Publisher: Edicional Siempre
Volume: 49
Issue: 2567
Page: 48(2)
Article Type: Artículo Breve
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Economia Para Todos
Roberto Cachanosky
Manufacturer: Temas Grupo Editorial
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ASIN: 9879164687 |
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Economistas O Astrologos?: La Economia de Los '90 (Claves Para Todos)
Alfredo Zaiat
Manufacturer: Capital Intelectual
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ASIN: 9871181019 |
Book Description
This digital document is an article from Siempre!, published by Thomson Gale on December 3, 2006. The length of the article is 498 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: La mano dura: sin equilibrio de poder: la firmeza para poner orden en Oaxaca, Michoacán, Ciudad Juárez, Distrito Federal y todo el país; activar la economía, la inversión productiva, cerrar el paso a la corrupción con leyes ágiles, cobrar impuestos y ofrecer servicios de primera calidad, son retos de la administración que nace con legalidad, pero sin legitimidad.(gabinete ministerial de Felipe Calderón)
Author: Raúl Sinobas Solís
Publication:
Siempre! (Magazine/Journal)
Date: December 3, 2006
Publisher: Thomson Gale
Volume: 53
Issue: 2790
Page: 36(2)
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This digital document is an article from Proceso, published by CISA Comunicacion e Informacion, S.A. de C.V. on July 4, 1999. The length of the article is 2726 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Para Cuba, 1999 es el año de todos los peligros.(TT: For Cuba, 1999 is the year for all the dangers.)
Author: Homero Campa
Publication:
Proceso (Magazine/Journal)
Date: July 4, 1999
Publisher: CISA Comunicacion e Informacion, S.A. de C.V.
Page: 44
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This digital document is an article from Siempre!, published by Edicional Siempre on April 13, 2003. The length of the article is 464 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: Reformas contra los trabajadores: magro crecimiento para todos. (Economía).(desarrollo económico en México )
Author: Magdalena Galindo
Publication:
Siempre! (Refereed)
Date: April 13, 2003
Publisher: Edicional Siempre
Volume: 49
Issue: 2600
Page: 58(2)
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Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on June 10, 2001. The length of the article is 1856 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Todo listo para poner al día la legislación tributaria: modernizar los impuestos. Éste es uno de los proyectos principales que el Gobierno quiere llevar a cabo en esta Legislatura, lo cual exige toda una batería de medidas normativas y tecnológicas.(TT: All ready to put up to date the tax legislation: to modernize taxes. This is one of the principal projects that the Government wants to carry out in this legislation, which demands a whole battery of normative and technological measures.)
Author: Marta Álvarez-Montalvo
Publication:
Epoca (Magazine/Journal)
Date: June 10, 2001
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Page: 12(3)
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Empleo para todos: El reto y los caminos (Seccion de obras de economia latinoamericana)
Saul Trejo Reyes
Manufacturer: Fondo de Cultura Economica
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ASIN: 9681628268 |
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La Cara Oculta de La Prosperidad: Economia Para Todos
Joaquin Estefania Moreira
Manufacturer: Taurus
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ASIN: 8430605150 |
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Corporate Trust Administration and Management
Robert I. Landau
Manufacturer: Columbia University Press
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Risk Management in Post-Trust Society
Ragnar E. Lofstedt
Manufacturer: Palgrave Macmillan
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Binding: Hardcover
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ASIN: 1403949786
Release Date: 2005-08-11 |
Book Description
Risk communication helps companies, governments and institutions minimize disputes, resolve issues, and anticipate problems before they result in an irreversible breakdown in communications. Most policy makers still use outdated methods--developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government--to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post-trust society.
Customer Reviews:
Also - not to miss.......2007-10-23
The Tolerability of Risk: A New Framework for Risk Management (Earthscan Risk and Society Series)
If you are at all interested in this book, also check out this one! It's amazing!!
Product Description
Attorneys, accountants and trust officers are increasingly being asked to serve as trustee or co-trustee. This manual provides the basics of trust administration. Professionals will share their practical knowledge and expertise in this manual.
Book Description
GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Customer Reviews:
You should if you care about communication.......2007-08-20
I care about the skills to communicate effectively and successfully. So do you?
I am tired of reading standard textbook or "expert advice" pages after pages. So are you?
I really enjoyed reading this small and thin book (only 120 pages) with articulating words and practical suggestions. So will you!
Egotistical Hollywood "Bigshot" fossil selling used cars .......2007-05-14
I found the book to be ironic. The title promotes that it teaches you how to get your point across efficiently to achive a desired outcome. But it was so verbose, I found myself scanning through 80% of each chapter to get to the point. At the end of each chapter is the 30 second take away. If you skip to the end and read these sections you can save yourself 2 hours. The rest of the chapters are filled with the author recounting his experiences wheeling and dealing in Hollywood and pumping his own accomplishments. It is also dated, he celebrates his own success in TV show/movies/other entertainment endeavors that are sooooooo old a 35 year old in the know does not recognize them making it hard to understand the point. In addition the temporal context does not address common electronic communication tools we use today (email, blogging, PowerPoint)
This book may have been a good resource for the 1970's and 80's but it does not translate well to the current environment. I think you could easily find the lessons in this book and more on a typical free career coaching website.
Lastly, I do not feel that the author has the appropriate expertise and credentials. This book may be useful in the specific context of "doing deals in Hollywood" but it does not translate to my world well.
Don't wait more than 30 seconds to buy this book!.......2006-08-14
This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.
Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.
Outline:
1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.
2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.
3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?
4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.
5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book.
6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible.
7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance.
8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart.
9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-awareness. What you wear sends powerful signals, and shows you care. Facial expression: goal is spontaneity and sincerity. Be prepared and care about what you're saying. (Passion) Body Language: stand, don't sit. Voice: animation, enthusiasm, variety, informality, sincerity, color & variety, modulate your volume. Use pauses.
10. One or a Thousand: Great communication. Establish intimacy with your audience by making them feel that you're talking directly to them. Master, not memorize. Outline your talk: objective, approach, subject, hook, 5Ws. Start and finish without 3x5 cards. Stop talking if you look at notes. Even before you start, make eye contact with audience. Variety. Write an introduction for your introducer. Always leave them wanting more.
11. Any time, any place. The question turnabout: "you're absolutely right, and one other point is.." Know your objective, listener and approach before making any business phone call. The rules of the 30 second message also apply to memos, Thank You letters, and toasts.
A good little book about the art of communication.......2006-05-05
What sort of person do you really hate to engage in conversation? For me, it's somebody who doesn't know when to stop speaking.
Frank declares that the basic attention span is about 30 seconds, and that if you don't make your point in that amount of time, you've lost your chance to be heard.
He then goes on to tell you how to deliver an effective message in 30 seconds.
The book is very well written, and only 120 pages long. It's well worth reading.
Sometimes 30 Seconds Is An Eternity.......2006-02-27
The most interesting thing about this book is that the author feels no pressure to legitimize his assertion that there is something special about 30 seconds. Because his background is in the field of television entertainment, (never to be confused with communications), he finds significance in the length of television commercials, which frequently run 30 seconds. That this is done for financial reasons, not attention-span reasons, has evaded him completely. HTGYPAI3SOL is just another in the endless chain of How To books penned by individuals struggling with delusions of expertise, whose only skill is self-promotion, that package the obvious and resell it to the gullible. Readers who find anything in this slim and overpriced tome even remotely surprising or counter-intuitive are advised to probe deeper into the self-help section of the bookstore for volumes on Shoe-Tying For Beginners, The ABCs Of Writing Your Name, and Gravity - It's Not Just A Good Idea, It's The Law.
Book Description
Live your entrepreneurial dream with no-or little-money down
Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.
And there's more:
- Make sure your business idea is right for you-before you take the risk
- Find sources of capital and approach them confidently
- Six common myths: avoid the traps and misconceptions of starting up
- Should you take on a partner?
- Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments
- Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
- Examples of businesses like yours that maximized their success on the Internet
Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.
Customer Reviews:
Starting with Wads of Money is Bad..........2005-10-09
Starting a business with a lot of money is a bad idea and this book makes that case better than any other. Using your cash instead of your brains will get you in more trouble than you need.
I teach Entrepreneurship at the University of Southern Mississippi and have found this book to be outstanding. It is not an academic textbook but more of a nuts-and-bolts primer to actually getting a business off the ground while conserving your cash.
Making use of Other People's Money is the essence of intelligent business finance. People do not start businesses intending to fail and yet most businesses do fail and the number one reason is that they run out of cash. "Cash is King" and the longer you can make yours last the more likely you are to build a successful business. This book gives practical examples of how to do that as well as cautionary tales of believing that your business cannot fail.
I cannot stress the importance of reading this book prior to building your business plan or embarking on a business venture.
Unique, comprehensive, motivational gem.......2004-03-21
"Starting on a Shoestring" is an entirely non-bs, straight-to-the-point primer on all the possibilities available to the entrepreneurial dreamer, many of which he or she would not even have imagined possible. In short, there's a lifetime's worth of knowledge and wisdom in here. You don't need to learn the hard way though;read this book, expand your horizons,and gain a new outlook on the world of business.There is no such thing as a how-to guide for business sucess, but this book is as close as you'll likely get to it.
An Indispensible Practical Gem!.......2002-11-29
This book was far beyond my expectation. It is not simply just a book on giving advice of how to start small, it is a book that teaches you all facets of how to build a business from the ground up! Not only that, it does so systematically, pointing out the advantages and disadvantages in a straight forward manner. No sound bytes, no big words, and no hype. This book is like having a no-nonsense advisor by your side every step of the way. Please browse through the table of contents. There aren't a lot of books that tell a beginner what to look out for if you are looking for a partner or what to look out for when you are paying your creditors, to name only a couple. For a budding entrepreneur who wants sound and practical advice, this book is a must read.
A bit dry, but full of invaluable advice.......2002-08-01
This book is a great source of inspiration for those who have big ideas of starting a business but not much money to do it with.
The author talks about negotiating loans and credit from suppliers, buying fixtures, decorating the interior of your business cheaply, the importance of incorporating, the importance of a good business plan, and a ton of advice on how to keep your business alive during the beginning stages when money is tight.
I found the book to be, well, boring in places - but the information held within was worth working through those parts.
Finally, an author that takes a stand!.......2000-08-29
Unlike the reader from Alaska I was happy to finally find a small business book that took a stand and gave specific advice (i.e., incorporate! don't buy new fixtures! etc.) rather than just information on all the different ways one can do something.
In addition to having much practical advice about how to start a business with limited funds, Starting on a Shoestring's matter-of-fact tone and plentitude of rags-to-riches examples make this a great motivational book as well.
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