Book Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Customer Reviews:
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing and Leadershi.......2006-06-30
it is not very academic i am dissapointed , it is based on merely pratical experiences rather than scientifical data.
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel,
Delahaye president and public relations scientist
Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Customer Reviews:
A Must Read for PR and Marketing Professionals.......2007-10-15
Mark Weiner's book is a "must read" for PR, marketing and any communications professional working today. It's chock full of great examples as well as great advice. Mark's research background gives him a unique vantage point -- one we can all learn from. And, his experiences represent real life, not an academic approach. I highly recommend it and keep it on my desk as a resource.
Useful take on measuring the results of PR.......2007-05-18
Although hardly the "contrarian" of his book's title, Mark Weiner correctly identifies two problems common to public relations practitioners: They fail to set objectives, and then they fail to measure what they have accomplished. Weiner explains an uncomplicated way to correct these tendencies. He tells PR managers and their clients why taking a scientific approach can improve the professionalism of PR campaigns and gain respect for them in the marketing world. He uses examples from his own experience to buttress his arguments about the benefits of PR. Occasionally, the book is repetitive, but it is eminently practical. We recommend it to corporate communicators, PR consultants and their clients.
Excellent Resource: Clear, Concise, Complete.......2007-03-21
One of the best books on evaluating the impact of public relations, Unleashing the Power of PR, has been invaluable to me. As a graduate student, I've used it as a resource for a project, and I'll be using it as the foundational resource for my thesis.
Unlike most books about research, which are dry and verbose, Weiner presents his argument and examples for good research in clear, concise prose. There's no bones about it, this is a must read for serious students of PR and professionals alike.
A Must Read for the C-Suite, Business Leaders & PR Pro's.......2007-01-13
Penned by the founder and president of Delahaye, you may expect Unleashing The Power Of PR to be a thinly veiled sales pitch for his company's research services (like many of the books in the business section today). You'll be pleasantly surprised, however, to find that this is not the case. Instead, you'll discover that Weiner's first book is actually a well researched, compellingly argued case for strengthening the role of public relations in your company's business strategy. In fact, to some extent, Mr. Weiner gives away the core secrets of the media measurement program it took years for his company to perfect.
For those, like me, who learn best by example, Weiner does not disappoint. Pulling from several Delahaye case studies and other sources, Weiner clearly illustrates his main points with relevant, contemporary examples. And, on several occasions, I actually found myself tapping into the dark depths of my fantasy reserves (the energy stores I usually save for Coastal Living feature properties or Mercedes-Benz catalogues), to conjure a vision - one where I transform my small company's marketing efforts into a well-oiled PR machine of my very own, increasing sales by 150%, and positioning POPLOGIX as the preeminent, affordable marketing consulting firm in the US by 2008.
Fantasies aside, this is a recommended read for the contemporary marketing professional but, more importantly, it is a must read for those in the C-Suite and those responsible for their companies PR investment. The return on your PR investment is not only tangible, but also measurable, and can directly impact your business objectives.
There's a lot to like about this work. First, it is particularly well organized. I really like the use of summary questions at the end of each chapter -- one more example of Weiner's easy reading style. And, if you pay attention, you'll find that Weiner is overly generous with thoughtful advice. Just as the title promises, this is a practical guide for creating a world class PR program for your company. Whether you are a start-up or a Fortune 50, Unleashing The Power Of PR may become your "how-to manual" for using PR to help achieve your objectives.
PR & Measurement book.......2006-07-19
Great book, full of useful practical examples. I would recommend to all in the business.
Customer Reviews:
Good Beginning Text for Preaching.......2006-05-10
This book looked really promising when I saw it advertised, but I haven't found it to be quite as helpful as I'd hoped. I thought it would be a resource that would give me some fresh ideas for preaching, but what I've found is a really good introduction to preaching. Some of the standard homiletics texts have not been updated to deal with media and the emerging movement; Nelson does a good job of handling those things and intriducing the basics of putting a message together. While it has not been as helpful to me as I had anticipated, I would highly recommend it to someone beginning a preaching career or to someone who has not really looked into the use of media in preaching.
Christian Book Previews.......2005-03-24
Creating Messages that Connect by Alan Nelson highlights the powerful link that exists between the speaker and the audience. This book reveals ten secrets that will improve the process of communication, without diminishing the purpose of the message.
The author's genuine zeal and enthusiasm is evident from the very first page. In the introduction, he looks at some of the problems that currently exist, and then clearly defines the type of principles that work. Readers are encouraged to turn the pages to learn these techniques in greater detail, so they can be incorporated immediately and effectively.
Although the book is primarily geared toward pastors, this information can be valuable to anyone who needs to give a presentation, whether it's oral or in writing. The main idea is to understand the audience and then tailor the message to their needs. Relevant is the key word here, and the author demonstrates this belief with Scripture verses, statistics and stirring personal accounts.
The book is easily arranged into compact informational chunks with eye-catching appeal. The chapters have the main points set apart from the text for easy reading and reference. Charts, diagrams and even clever cartoons grace the pages and help to creatively explain the author's teaching. Thought provoking questions at the end of each chapter guides the reader to a more personal application of each point.
The author is the pastor of a thriving church, which is additional evidence of his expertise in this area. For those who wish to emulate his successful style of communication, this book is certainly the place to start.
Creating Messages that Connect is both motivational and meaningful! -- Joyce Handzo, Christian Book Previews.com
Average customer rating:
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The Effective Communicator
John Adair
Manufacturer: Spiro Press
ProductGroup: Book
Binding: Hardcover
 Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
ASIN: 1850915687 |
Average customer rating:
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Effective Missionary Communicator (Bgc Monograph)
Goring
Manufacturer: Billy Graham Center
ProductGroup: Book
Binding: Paperback
Religious
| Leaders & Notable People
| Biographies & Memoirs
| Subjects
| Books
General
| Religion & Spirituality
| Subjects
| Books
ASIN: 1879089076 |
Book Description
This digital document is an article from Techniques, published by Association for Career and Technical Education on September 1, 1997. The length of the article is 2794 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Effective marketing is fundamental to the survival or enhanced stature of vocational education schools. The National Assn of Vocational-Technical Education Communicators (NAVTEC) sponsors communication awards competitions that showcase the schools which utilize the best marketing tools and campaigns. NAVTEC was organized to improve the image of vocational schools. School image building connotes using a marketing tool that reflects its audience and should contain information that is clear and concise. Presentation is also essential to campaign success.
Citation Details
Title: Going to market? (effective marketing techniques for vocational education schools)(includes marketing profiles of Carroll Technical Institute, Polytech School District, Tulsa Technology Center and Clovis Community College)
Author: Dan Stapleton
Publication:
Techniques (Magazine/Journal)
Date: September 1, 1997
Publisher: Association for Career and Technical Education
Volume: v72
Issue: n6
Page: p20(4)
Distributed by Thomson Gale
Average customer rating:
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Success Talk: How to Become an Effective Speaker & Communicator
James C. Humes
Manufacturer: NewsMaxMedia
ProductGroup: Book
Binding: Hardcover
Motivational
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Personal Transformation
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Success
| Self-Help
| Health, Mind & Body
| Subjects
| Books
ASIN: 0970402910 |
Book Description
This digital document is an article from The Black Collegian, published by iMinorities, Inc. on January 1, 1994. The length of the article is 2204 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Graduates of liberal arts courses are able to acquire professional employment using their critical and analytic skills derived from their broad-based college education. More companies are willing to employ liberal arts majors who have been able to develop various skills, particularly those gained from internships, co-op work programs and membership in school organizations. Job opportunities are available in the fields of education, journalism, public relations.
Citation Details
Title: Wanted: critical thinkers, effective communicators; career options for liberal arts graduates. (Career Report/Liberal Arts)
Author: L. Patrick Scheetz
Publication:
The Black Collegian (Magazine/Journal)
Date: January 1, 1994
Publisher: iMinorities, Inc.
Volume: v24
Issue: n3
Page: p119(3)
Distributed by Thomson Gale
Average customer rating:
- excellent resource
- Very over-rated book
- The Best Bang for Your Buck
- Best job-search book on the market.
- a personal advisor, coaching me through the process
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Knock 'Em Dead 1999 (Knock 'em Dead)
Martin John Yate
Manufacturer: Adams Media Corp
ProductGroup: Book
Binding: Paperback
General
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
Job Hunting
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
Interviewing
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
Accessories:
-
ResumeMaker Deluxe 7.0
ASIN: 1580620701 |
Customer Reviews:
excellent resource.......2000-04-14
A friend loaned me this book a week before I had three interviews to go to. It has helped me immensely. It teaches you to read the interviewer in order to see what answers they are looking for from you. I was well qualified for each of the jobs I was interviewing for, but so are a lot of other people. I applied some of the techniques I read in the book and was offered all three jobs. In fact, I was stuck on one question that an interviewer asked me, then the answer the book gave me came to mind, I used it and the interviewer looked at me and said "that's a very good question; that is exactly the answer I was looking for". I only got halfway through the book before the interviews, but it was invaluable to me. I came to this site to purchase a copy for myself and two of my friends and was dissappointed to see that it is not currently in print. I would recommend it to anyone (who can find a copy), even if you are not interviewing. It has lots of tips that will help you have the attitude needed to move forward in today's business world.
Very over-rated book.......1999-09-28
Not a good book if you are looking for government, non-profit, or academic work. It needs more real life interview questions and less fluff such as how to walk or whether or not to cross your legs.
The Best Bang for Your Buck.......1999-06-20
The job interview prep chapters in this book are the best I have seen. I was able to tailor the answers to fit my specific needs. Don't worry if your work history is meager. You can still do well. This book landed me a great job. That's all I need to know to recommend it.
Best job-search book on the market........1999-03-30
Be a robot. If you do exactly what Martin Yate says, you will find the job you've been looking for. His formula works.
a personal advisor, coaching me through the process.......1999-03-17
Mr. Yate's books have been my bibles in the job search process. Ever since 1990, when I first entered the official job market, the knock em dead series has been a source of insight into what lies in the minds of interviewers. I felt like Mr. Yate was sitting at my side, coaching me through each potential pitfall.
As a result, I have landed jobs at some of the most prestigious companies in the US. The most recent success happened in the space of less than one month (including preparatory ground work). I am now working for a wonderful department in an international corporation, and working with people I admire and respect. Just keep visualizing and with Mr. Yate in your corner....anything is possible! -An extremely satisfied customer (SM)
Average customer rating:
- Christianity-centered money smarts, if that's what you want
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The Big Bucks: How to Manage Money Now That You're On Your Own
Nelson Books
Manufacturer: Thomas Nelson
ProductGroup: Book
Binding: Paperback
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
General
| Personal Finance
| Business & Investing
| Subjects
| Books
Money Management for Young People
| Personal Finance
| Business & Investing
| Subjects
| Books
Money & Values
| Personal Finance
| Business & Investing
| Subjects
| Books
General
| Christian Living
| Christianity
| Religion & Spirituality
| Subjects
| Books
Business & Money
| Reference & Nonfiction
| Children's Books
| Subjects
| Books
General
| Christianity
| Religion & Spirituality
| Teens
| Subjects
| Books
ASIN: 0785263977 |
Book Description
Every year approximately 460,000 people under the age of 35 years old declare bankruptcy. In the last decade, loan debt has risen 142% for college students.1
The Big Bucks will explain in clear, conversational language the basics of money management-from credit cards to checking accounts to leases on cars. This is the info students need to know as they head off to college.
It's the perfect graduation gift for any student in your church or school!
Customer Reviews:
Christianity-centered money smarts, if that's what you want.......2003-11-15
Prospective buyers should be aware this book contains fantastic information on money management for teens and young adults and that it also contains a chapter--a serious chapter--on tithing and the gospel behind it, and that some of the chapter review questions have more to do with what the Bible says about money management than what a financial advisor would tell you.
Average customer rating:
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Corporate Hegemony: (Contributions in Economics and Economic History)
William M. Dugger
Manufacturer: Greenwood Press
ProductGroup: Book
Binding: Hardcover
Company Profiles
| Biography & History
| Business & Investing
| Subjects
| Books
General
| Organizational Behavior
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
New Business Enterprises
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
United States
| History
| Humanities
| New & Used Textbooks
| Stores
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
ASIN: 0313267111 |
Book Description
With the continuing consolidation of corporate holdings through wave after wave of mergers and acquisitions, the ubiquitous power of major corporations is of increasing concern from both a practical and a theoretical standpoint. In this study Dugger approaches corporate power as an institutional phenomenon. Through his sharply focused analysis, he traces the development of U.S. corporate hegemony and explores the impact of the big corporation's social dominance in every aspect of contemporary life. The author begins with an examination of the nature of the corporate behemoth, its values and behavior, inner contradictions, drive for economic power, and its unrestricted control of the global market economy. He looks at the underlying dynamics of the corporation's drive for control and the various processes through which its values, meanings, and motives are imposed. These processes include coercion, contamination, subordination, emulation, and mystification. Dugger shows how the careerism corporations demand systematically draws energy and commitment away from family, community, and other spheres of life, thus corroding their meaning and value. He studies the impact of corporate power on the family, schools and colleges, unions, churches, communities, the state, and the media, and demonstrates how each of the power mechanisms is used to devalue and "hollow out" these institutions. Dugger argues that the social vacuum this creates is being filled by the big corporations. Unique in its institutional approach to the rise and spread of corporate power, Corporate Hegemony makes a significant contribution to our understanding of the crisis of pluralism in the West.
Average customer rating:
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The Globalization of Corporate Media Hegemony (Suny Series in Global Media Studies)
Manufacturer: State University of New York Press
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Congresses, Senates, & Legislative Bodies
| Government
| Nonfiction
| Subjects
| Books
Criminology
| Crime & Criminals
| Nonfiction
| Subjects
| Books
General
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
Social Situations
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
Media Studies
| Social Sciences
| Nonfiction
| Subjects
| Books
Communication
| Words & Language
| Reference
| Subjects
| Books
ASIN: 0791458210 |
Book Description
Shows how dominant commercial media practices secure a hold among and affect divers national cultures.
Book Description
This digital document is a journal article from Accounting, Organizations and Society, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Stakeholder dialogue is a cornerstone of many recent developments in corporate social and environmental governance and accountability practices. Two key problems associated with these stakeholder engagement initiatives are: identifying and reaching a wide range of stakeholders; and determining a consensus set of stakeholder expectations from a range of potentially mutually exclusive views held by different stakeholders. This paper addresses both of these issues. It firstly examines the moral consensus building discourse criteria of an ideal speech situation advocated by Jurgen Habermas, and proposes these criteria as a suitable theoretical model for determining a consensus set of social, environmental, economic and ethical responsibilities to be addressed by an organisation. Secondly, it investigates the extent to which the interactivity and wide reach offered by the internet could assist in realising the theoretical potential of an ideal speech situation debate in practice, and thus facilitate democratic debates leading to a greater degree of equity in the determination of corporate social, environmental, economic and ethical responsibilities. This exploration is informed by analysis of Shell's internet based stakeholder dialogue `web forum' against the theoretical consensus building discourse ethics criteria of an ideal speech situation.
Average customer rating:
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The Power of Collective Purse Strings: The Effect of Bank Hegemony on Corporations and the State
Davita Silfen Glasberg
Manufacturer: University of California Press
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
Corporate Finance
| Finance
| Business & Investing
| Subjects
| Books
Banks & Banking
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 0520064895 |
Books:
- The ICSA Meetings and Minutes Handbook
- The Inside Scoop: Recruiters Share Their Tips on Job Search Success with College Students
- The JobBank Guide To Computer & High-Tech Companies
- The Leadership Labyrinth: Negotiating The Paradoxes Of Ministry
- The Modern Rules of Order: A Guide for Conducting Business Meetings (1610017)
- The Tongue and the Tiger: Overcoming Language Barriers in International Trade
- The Word on Business: It's an Information Economy - Be a Smart Informer
- Thinking Together: Making Meetings Work
- Trato Hecho : Spanish for Real Life (Workbook/Lab Manual)
- Ufficio Postale/Whiskerville Post Office (Language - Italian - Whiskerville Books)
Books Index
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![Increased stakeholder dialogue and the internet: towards greater corporate accountability or reinforcing capitalist hegemony? [An article from: Accounting, Organizations and Society]](http://ecx.images-amazon.com/images/I/119KKWNGJJL.jpg)