The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition
Average customer rating: 3.5 out of 5 stars
  • Tufte Should Stick to What He Knows
  • Tufte rails against PowerPoint (templates that is)
  • Funny and eye-opening, but very short
  • Force feed this to your "management team"
  • Tufte has it right when it comes to the drawbacks of PowerPoint.
The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition
Edward R. Tufte
Manufacturer: Graphics Press
ProductGroup: Book
Binding: Paperback

PowerPointPowerPoint | Applications | Microsoft | Computers & Internet | Subjects | Books
GeneralGeneral | Business | Software | Computers & Internet | Subjects | Books
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ASIN: 0961392169

Customer Reviews:

2 out of 5 stars Tufte Should Stick to What He Knows.......2007-08-22

I was first introduced to Tufte in Beautiful Evidence, which I stumbled upon in a B&N in Seattle on a business trip. I'm a software architect and developer; hence, I'm very familiar with the software world, particularly Microsoft technologies, which is where most of my development experience lies.

(I should say that I read this as part of the Beautiful Evidence book, which was good, but this part irritated me, so I'm glad it's separate here so I can review it separately.)

Certainly, Tufte has some good points about showing how PowerPoint can be limiting, and certainly PowerPoint has been abused. But that's no grounds to indict it as a useful tool, and in particular, 2007 gets a lot better in terms of empowering presenters to have more effective and visually interesting slides.

The point of PPT slides is simply to supplement a presentation by providing visual reinforcement of what is being said audibly. They shouldn't be used as a substitute for other means of communicating, which would include the possibility of a handout (interestingly enough, you can print out slides w/ space for notes to use as a handout, so it isn't an either-or option) or using some other software or even your hands to draw up and scan in visualizations that can't be done with PPT.

I think what bothered me more than anything was the ignorant indictment of the software industry as a whole. Tufte goes way out on a limb trying to extrapolate how we software creators must think based on the capabilities of PPT. There are plenty of other tools that provide other ways of visualizing information, and every year (or more often) we see advancements in tooling to help folks more effectively express data and ideas in digital format.

His rambling about the "hierarchical" structure of the corporate software world driving the development of software is simply ludicrous. More than any other industry, I'd say that software dev tends to be more open and more fluid in terms of both organization and methodology. We're a bunch of brainiacs, inventors, and artisans, and it comes naturally for us to try out new ideas and ways of doing even the most mundane of things.

So to sum up, as long as Tufte stays within his realm of expertise (which seems to be visualization of information/graphic design), he has a lot of quality ideas to offer. However, when he strays from that as he's done with his essay on PowerPoint, the value of his thoughts diminish exponentially. Stick with reading his other books that are in his area of expertise.

4 out of 5 stars Tufte rails against PowerPoint (templates that is).......2007-06-26

This pdf is now part of the book Beautiful Evidence. Tufte goes after the bullet text methodology and templates that starve the audience for information. There is a lot that you may do with PowerPoint that can be effective forms of communication. Tufte shows what to avoid.

4 out of 5 stars Funny and eye-opening, but very short.......2007-06-04

Very informative reading, and quite entertaining. For me, it's preaching to the converted, but it makes the point quite powerfully. The only downside is that it's a very thin pamphlet, not a real book. Get The Visual Display of Quantitative Information, 2nd edition for a larger and more satisfying dose.

5 out of 5 stars Force feed this to your "management team".......2007-01-14

I have a friend whose ten-year-old daughter is required to give Powerpoint "reports" in class. Even before I read this pamphlet, the idea of the public schools positioning rhetoric as a Microsoft product struck me as revolting. After reading Tufte's brilliant and accurate dissection of how Powerpoint forces us into a kind of imitation of thinking, I am horrified.

I work on the fringe of the tech world, and I've had more than one boss demand that I reduce a coherent argument to bulletpoints "so it can be understood." Well, Powerpoint is to persuasion as comic books are to fiction -- the audience that demands it is simply entrenched in its own illiteracy. Tufte demonstrates persuasively that the Challenger disaster may have been caused -- yes, caused -- by the fact that the engineers discussed the project in the diction of "presentations." It's a large claim, and Tufte has the posthumous support of Richard Feynmann to back him up. Feynmann pointed to the facts that created the disaster; Tufte finds the core of bad thinking that let those facts control events.

If you use Powerpoint, you should read this pamphlet, also available as a chapter of Tufte's book, Beautiful Evidence. No tool should be allowed to control the nature of discourse the way Powerpoint does, and certainly no tool concieved, created, and used, with such willful lack of imagination and ignorance of the nature of communication.

5 out of 5 stars Tufte has it right when it comes to the drawbacks of PowerPoint........2007-01-13

Edward Tufte gives a brief, excellent examination of how using Microsoft PowerPoint can easily lead to miscommunication and lazy thinking. The example of the infamous "Review of Test Data Indicates Conservatism for Tile Penetration" (Space Shuttle Columbia) slide alone makes this monograph worth purchasing.
Pitching Hollywood: How to Sell Your TV and Movie Ideas
Average customer rating: 4 out of 5 stars
  • Misinformed!
  • PITCHING HOLLYWOOD BOOK REVIEW
  • Not Worth It - The title should be changed.
  • A guide to navigating the market for movie writing
  • Beware, folks, you can't protect ideas.
Pitching Hollywood: How to Sell Your TV and Movie Ideas
Jonathan Koch , Robert Kosberg , and Tanya Meurer Norman
Manufacturer: Quill Driver Books
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 1884956319

Book Description

Anyone who has a great idea for a movie or a TV show shouldn't miss reading this book. Two successful movie and TV producers provide the reader with the tools he needs to create, develop and sell ideas to Hollywood. Learn: What makes an idea a good one. • How to find or create a good idea. • How to develop a "high concept". • What ideas should be avoided. • What goes into a good pitch. • How long a pitch should be. • How to find the right people to pitch. • What to say when you contact them. • How to protect your idea. • How to "package" an idea with writers and actors. • Necessary writing treatments. • When it is better to have a screenplay. • How pitching a movie differs from pitching a TV show.

Customer Reviews:

1 out of 5 stars Misinformed! .......2007-08-28

Although the auther gives some good insight on what your show should or should not be, he completely misinformes you in reference to "sending out your material everywhere!" I contacted quite a few production companies AND agencies and they all don't accept non-solicited material due to legal reasons. What the author SHOULD have done is tell you how you're supposed to network with agents so that you can find one to represent you at the studios. I'm incredibly dissapointed, but not discouraged.

5 out of 5 stars PITCHING HOLLYWOOD BOOK REVIEW.......2006-11-10

VERY INFORMATIVE BOOK, GREAT FOR THE BEGINNER. REALLY VALUED THE INFORMATION CONTAINED INSIDE. I WOULD HIGHLY RECOMMEND THIS BOOK TO ANYONE WHO ASPIRES TO START WRITING AND SUBMITTING SCRIPTS AND TREATMENTS TO HOLLYWOOD. THIS BOOK WILL TEACH YOU FORMATTING TECHNIQUES THAT YOU WILL NEED TO SUBMIT A PROPER TREATMENT TO HOLLYWOOD.

2 out of 5 stars Not Worth It - The title should be changed. .......2005-04-28

This book has a lot of information on concepts and treatments. It does not go into the details of the technique of a pitch. It is very encouraging, but with reagrds to the actual pitch they wrote,"the energy of a pitch can't be written" or something to that effect. I would have appreciated an outline or something. They provide general info like be on time, make it brief, etc... Wow, insightful!

5 out of 5 stars A guide to navigating the market for movie writing.......2004-11-09

Written by two accomplished producers, Jonathan Koch and Robert Kosberg with the additional assistance of Tanya Meurer Norman, Pitching Hollywood: How to Sell Your TV and Movie Ideas is a no-nonsense guide to navigating the competitive and treacherous market for movie writing. From learning how to create a great idea, to what goes into a good pitch, how long a pitch should be, how to protect one's idea, when a full screenplay is better than just an idea, how pitching a movie differs from pitching a TV show, and much more, Pitching Hollywood is an absolute "must-have" for anyone seriously dedicated to selling one's ideas and writings, and highly recommended for anyone considering movie/TV writing as a career. The sales tips, tricks, and techniques, while of course tailored for the world of TV and movies, also include a lot of solid general information valuable for learning to pitch anything to anyone, making Pitching Hollywood an all-around valuable read.

3 out of 5 stars Beware, folks, you can't protect ideas........2004-07-02

Though this book contains some good info on how to pitch, you really must be aware that ideas can easily be stolen, or "given" to other writers and there is no copyright protection for ideas. You are better off writing a complete script, even on spec, and getting it registered than just giving your ideas away.
Help with high impact presentations
Average customer rating: 5 out of 5 stars
  • This small book is (incredibly) good
Help with high impact presentations
David Lancaster and Julian Janes
Manufacturer: BookSurge Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1419658182
Release Date: 2007-01-22

Product Description

Quite simply the best book to read if you want to design and deliver presentations that have huge impact without the hassle of attending a 2-day course. It is short, colourful, easy to read and, above all, the techniques featured in the book actually work!

Customer Reviews:

5 out of 5 stars This small book is (incredibly) good.......2007-08-20

Less is more and simple is best!
The book is concise and precise and to the point.
Small book with great value
If you are frusturated with reading terrible textbook or "expert advice" about presentation skills (like me), this is the one you should read!
Pitching to Venture Capitalists: Essential Strategies for Approaching VCs, Entering Into Negotiations and Securing Funding
Average customer rating: Not rated
    Pitching to Venture Capitalists: Essential Strategies for Approaching VCs, Entering Into Negotiations and Securing Funding
    Patrick J. Ennis
    Manufacturer: Aspatore Books
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 1596220023

    Book Description

    Any venture capitalist will tell you that there is, of course, a right way and a wrong way to approach VCs for funding. In "Pitching to Venture Capitalists" seasoned VC Patrick Ennis walks readers through the entire process, from initial research to troubleshooting failed attempts at securing financing - beginning to end. Topics covered include everything from the basics of VC funding to key methodology behind valuations, wrapping up with "simple advice for error-free approaches." Through a candid and engaging commentary, Ennis offers indispensable advice and takes the guesswork out of entering into the VC/entrepreneur relationship for those who need a briefing. Offering a wealth of insight on strategies for success, building a winning presentation and understanding the processes VC undergo when evaluating deals, this book is indispensable reading for any entrepreneur. Complete with a sample outline of a term sheet, this book covers the essential elements in conceptualizing a lucid and effective way to present your business to those who can make it happen…have your first conversation with a VC before you even enter the negotiating process and gain a critical advantage against competitors.

    The book features information on:
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    Troubleshooting - Getting Turned Down
    Simple Advice for Error-Free Approaches

    Download Description

    Any venture capitalist will tell you that there is, of course, a right way and a wrong way to approach VCs for funding. In Pitching to Venture Capitalists [please italicize "pitching to venture capitalists"] seasoned VC Patrick Ennis walks readers through the entire process, from initial research to troubleshooting failed attempts at securing financing - beginning to end. Topics covered include everything from the basics of VC funding to key methodology behind valuations, wrapping up with "simple advice for error-free approaches." Through a candid and engaging commentary, Ennis offers indispensable advice and takes the guesswork out of entering into the VC/entrepreneur relationship for those who need a briefing. Offering a wealth of insight on strategies for success, building a winning presentation and understanding the processes VC undergo when evaluating deals, this book is indispensable reading for any entrepreneur. Complete with a sample outline of a term sheet, this book covers the essential elements in conceptualizing a lucid and effective way to present your business to those who can make it happen.have your first conversation with a VC before you even enter the negotiating process and gain a critical advantage over competitors.
    Anyone's Songwriting Guide to Copyright Protection and Song Pitching by Mail: A Proven 10 Step Method for Song Protection and Getting Them Heard by P
    Average customer rating: Not rated
      Anyone's Songwriting Guide to Copyright Protection and Song Pitching by Mail: A Proven 10 Step Method for Song Protection and Getting Them Heard by P
      Sue Friddle
      Manufacturer: Anyone's Publishing Company
      ProductGroup: Book
      Binding: Paperback

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      Baseball Pitching Machines Internet Business Building Bootcamp
      Average customer rating: Not rated
        Baseball Pitching Machines Internet Business Building Bootcamp
        James Orr and Jassen Bowman
        Manufacturer: LearnToBeRich.com, Inc
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        Braunecker Sports Counsel works the pitching count.(Business of Sports): An article from: Arkansas Business
        Average customer rating: Not rated
          Braunecker Sports Counsel works the pitching count.(Business of Sports): An article from: Arkansas Business
          George Waldon
          Manufacturer: Journal Publishing, Inc.
          ProductGroup: Book
          Binding: Digital

          SportsSports | Subjects | Books | Audiobooks | Baseball | Basketball | Biographies | Coaching | Extreme Sports | Football (American) | General | Golf | Hiking & Camping | Hockey | Hunting & Fishing | Individual Sports | Miscellaneous | Mountaineering | Other Team Sports | Racket Sports | Rodeos | Soccer | Softball | Training | Water Sports | Winter Sports
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          ASIN: B00082GHLG
          Release Date: 2005-08-01

          Book Description

          This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on July 26, 2004. The length of the article is 677 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: Braunecker Sports Counsel works the pitching count.(Business of Sports)
          Author: George Waldon
          Publication: Arkansas Business (Magazine/Journal)
          Date: July 26, 2004
          Publisher: Journal Publishing, Inc.
          Volume: 21 Issue: 30 Page: 22(1)

          Distributed by Thomson Gale
          City broker pitching in for new Israeli baseball team.: An article from: Real Estate Weekly
          Average customer rating: Not rated
            City broker pitching in for new Israeli baseball team.: An article from: Real Estate Weekly
            Esther O. Perez
            Manufacturer: Thomson Gale
            ProductGroup: Book
            Binding: Digital

            SportsSports | Subjects | Books | Audiobooks | Baseball | Basketball | Biographies | Coaching | Extreme Sports | Football (American) | General | Golf | Hiking & Camping | Hockey | Hunting & Fishing | Individual Sports | Miscellaneous | Mountaineering | Other Team Sports | Racket Sports | Rodeos | Soccer | Softball | Training | Water Sports | Winter Sports
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            ASIN: B000SQJ6LK
            Release Date: 2007-06-27

            Book Description

            This digital document is an article from Real Estate Weekly, published by Thomson Gale on May 30, 2007. The length of the article is 469 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: City broker pitching in for new Israeli baseball team.
            Author: Esther O. Perez
            Publication: Real Estate Weekly (Magazine/Journal)
            Date: May 30, 2007
            Publisher: Thomson Gale
            Volume: 53 Issue: 42 Page: 1S(2)

            Distributed by Thomson Gale
            Creative difference: in the cutthroat world of movie promotional products, under the Sun Promotions says pitching more complicated concepts is the key ... from: San Fernando Valley Business Journal
            Average customer rating: Not rated
              Creative difference: in the cutthroat world of movie promotional products, under the Sun Promotions says pitching more complicated concepts is the key ... from: San Fernando Valley Business Journal
              Jeff Weiss
              Manufacturer: CBJ, L.P.
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
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              ASIN: B00096YN58
              Release Date: 2005-07-13

              Book Description

              This digital document is an article from San Fernando Valley Business Journal, published by CBJ, L.P. on January 31, 2005. The length of the article is 1004 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: Creative difference: in the cutthroat world of movie promotional products, under the Sun Promotions says pitching more complicated concepts is the key to getting and keeping business.(Small Business)
              Author: Jeff Weiss
              Publication: San Fernando Valley Business Journal (Magazine/Journal)
              Date: January 31, 2005
              Publisher: CBJ, L.P.
              Volume: 10 Issue: 3 Page: 22(1)

              Distributed by Thomson Gale
              Cricket Targets Executives for Pitching 'Second' Cells.(Cricket Communications wireless service)(Brief Article): An article from: Arkansas Business
              Average customer rating: Not rated
                Cricket Targets Executives for Pitching 'Second' Cells.(Cricket Communications wireless service)(Brief Article): An article from: Arkansas Business
                Jeffrey Wood
                Manufacturer: Journal Publishing, Inc.
                ProductGroup: Book
                Binding: Digital

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                ASIN: B0008IA1F8
                Release Date: 2005-06-01

                Book Description

                This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on August 27, 2001. The length of the article is 1032 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: Cricket Targets Executives for Pitching 'Second' Cells.(Cricket Communications wireless service)(Brief Article)
                Author: Jeffrey Wood
                Publication: Arkansas Business (Magazine/Journal)
                Date: August 27, 2001
                Publisher: Journal Publishing, Inc.
                Volume: 18 Issue: 35 Page: 12

                Article Type: Brief Article

                Distributed by Thomson Gale

                How to Get a Job Now!: Six Easy Steps to Getting a Better Job
                Average customer rating: 5 out of 5 stars
                • Short but Sweet-Six Steps to Get A Job
                How to Get a Job Now!: Six Easy Steps to Getting a Better Job
                J. Michael Farr , and Michael J. Farr
                Manufacturer: JIST Works
                ProductGroup: Book
                Binding: Paperback

                GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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                ASIN: 1563702908

                Customer Reviews:

                5 out of 5 stars Short but Sweet-Six Steps to Get A Job.......2001-07-03

                I wrote this review in Learning A Living; A Guide to Planning Your Career and Finding A Job for People with Learning Disabilities, Attention Deficit Disorder, and Dyslexia:

                Short book with large print. Audience is entry-level people who are engaged in full-time job-hunting. Comprehensive discussion of job search. Six recommended steps are; 1) Know your skills. 2) Have a clear job objective. 3) Know where and how to look for job leads. 4) Send at least 25 hours a week looking. 5) Get 2 interviews a day. 6) Follow up on all contacts.

                El placer de no trabajar
                Average customer rating: Not rated
                  El placer de no trabajar
                  Ernie J. Zelinski
                  Manufacturer: Gestion 2000
                  ProductGroup: Book
                  Binding: Paperback

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                  Labor PolicyLabor Policy | Popular Economics | Business & Investing | Subjects | Books
                  Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
                  HappinessHappiness | Self-Help | Health, Mind & Body | Subjects | Books
                  GerontologyGerontology | Social Sciences | Nonfiction | Subjects | Books
                  SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
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                  Politica LaboralPolitica Laboral | Biografías y Compendios | Negocios e inversiones | Libros en español | Formats | Books
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                  Salud MentalSalud Mental | Salud, mente y cuerpo | Libros en español | Formats | Books | Abuso y Defensa Propia | Depresión | Desordenes Anormales del Apetito | Desordenes del Estado de Animo | Emociones | General | Sueños
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                  Book Description

                  Written for the retired, the unemployed, and the stressed out, this guide offers strategies to find passion, work smarter, be financially independent, and eliminate boredom.

                  Escrito para los jubilados y los desempleados, esta guía ofrece estrategias para descubrir sus pasiones, ser independiente financieramente, y eliminar el aburrimiento.
                  El Placer de No Trabajar / The Joy of Not Working
                  Average customer rating: Not rated
                    El Placer de No Trabajar / The Joy of Not Working
                    Ernie J. Zelinski
                    Manufacturer: Gestion 2000
                    ProductGroup: Book
                    Binding: Paperback

                    Retirement PlanningRetirement Planning | Aging Parents | Parenting & Families | Subjects | Books
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                    ASIN: 8480887559

                    Making Up for Lost Time: Speed Investing for a Secure Future
                    Average customer rating: Not rated
                      Making Up for Lost Time: Speed Investing for a Secure Future
                      Adriane G. Berg
                      Manufacturer: William Morrow & Co
                      ProductGroup: Book
                      Binding: Hardcover

                      Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
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                      ASIN: 0688119387

                      Books:

                      1. The Complete Idiot's Guide to Successful Business Presentation
                      2. The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
                      3. The ICSA Meetings and Minutes Handbook
                      4. The Inside Scoop: Recruiters Share Their Tips on Job Search Success with College Students
                      5. The JobBank Guide To Computer & High-Tech Companies
                      6. The Leadership Labyrinth: Negotiating The Paradoxes Of Ministry
                      7. The Modern Rules of Order: A Guide for Conducting Business Meetings (1610017)
                      8. The Tongue and the Tiger: Overcoming Language Barriers in International Trade
                      9. The Word on Business: It's an Information Economy - Be a Smart Informer
                      10. Thinking Together: Making Meetings Work

                      Books Index

                      Books Home

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