How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Average customer rating: 3 out of 5 stars
  • Watch other reviews
  • Watch the 4 stars
  • Good as a reference book
  • Cutting edge, circa 1974
  • DISCIPLINED AND COMPREHENSIVE TO THE MAX
How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Roman Hiebing
Manufacturer: CCH
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
WritingWriting | Reference | Business & Investing | Subjects | Books
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ASIN: 0130145483

Product Description

How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

Customer Reviews:

2 out of 5 stars Watch other reviews.......2004-02-27

Barry Callen works for the author. The other reviews are more accurate. This book is basic, dry and unreadable save for someone starting from scratch with no other available resources.

2 out of 5 stars Watch the 4 stars.......2004-02-27

Barry Callen works for the author. Take his review with a big grain of salt. This book is basic, dry and uninspiring.

4 out of 5 stars Good as a reference book.......2001-09-15

This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.

3 out of 5 stars Cutting edge, circa 1974.......2000-02-28

If you're new to a methodical approach to planning a marketing program, this book probably will help you sort through the issues. For anyone experienced in strategy planning, the book comes across as a bit reductive and pedantic.

To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.

One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!

5 out of 5 stars DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05

If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.
Businessplan.Com: How to Write an Ecommerce Business Plan (Psi Successful Business Library)
Average customer rating: 3.5 out of 5 stars
  • The BEST Business Plan around
  • I didn't get a thing from this book.
  • E-Profit is what we can all do
Businessplan.Com: How to Write an Ecommerce Business Plan (Psi Successful Business Library)
L. Manning Ross
Manufacturer: Oasis Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
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  1. The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)
  2. How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

ASIN: 1555715311

Book Description

Updated and revised, this 2nd edition is a leading-edge, innovative business tool that will help you leap-frog into the world of eCommerce.

Because eCommerce has meant changes throughout the business world, the traditional rules for writing plans don't work anymore. Reach beyond old-school planning models and take advantage of the unprecedented opportunities. businessplan.com provides:

- sample text for every section of your business plan
- detailed, yet simple instructions for developing a customized plan
- worksheets to make writing the plan easier
- over 100 contacts, including funding sources

Plus learn how to create a tactical marketing plan that works, how to develop a one-page business plan that attracts investors, how to plan your website, intranet and extranet, and how to develop your organizational structure.

Customer Reviews:

5 out of 5 stars The BEST Business Plan around.......2001-03-14

I highly recommend BUSINESSPLAN.COM. In fact, it isn't about settng up a dot-com company as some might think. For example; the book showed us how to cut costs and expand our company by using the Internet's technology for routine business activities such as supply chain management, customer service, marketing, and human resources-an enormous cost savings for us. Each chapter focused on the essential components we needed to employ for our business model; this book is the only one we found that could help us do this. Before you launch your business-go get this great book!

1 out of 5 stars I didn't get a thing from this book........2000-09-01

This book seems horribly dated. I question the authors own credentials based on the environment we are seeing in today's Internet economy. Particularly in light of Dottie Downturn with IPOs losing steam and the medium is growing increasingly competitive and a feeding frenzy of larger corporations with ties beyond the Net has absolutely started. This book did not give me the information I had hoped. Yes, I get the concept of building a solid business plan, but this offered nothing more than any other generic business plan book for me. Where's the substance for our eComm-driven environment?

5 out of 5 stars E-Profit is what we can all do.......2000-05-13

In the economic environment that we have at the moment, it feels like everyone around us is making huge amounts of money from simple internet ideas. This book gives clear guidance in how to profit from the revolutionary changes in the new media called the internet. The continual transformaton of the internet has made it had for alot of start up internet companies to prosper and most off all MAKE A PROFIT. All you will need is an idea, as Joanne Eglash is clearly set out the processes neccessary to write an effective business plan and a make it a successful business.
How to Write a Successful Business Plan
Average customer rating: 5 out of 5 stars
  • A Business Plan Gets Funded Before It's ever Written
How to Write a Successful Business Plan
Julie K. Brooks , and Barry A. Stevens
Manufacturer: Amacom Books
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
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ASIN: 0814458734

Customer Reviews:

5 out of 5 stars A Business Plan Gets Funded Before It's ever Written.......2001-11-28

That's the message of this book. It takes the reader step-by-step through the things that need to be in place for a company - and a business plan - to be fundable. Then, shows how to assemble a winning business plan from a strong venture. Easy to follow, great results.
businessplan.com : how to write a web-woven strategic business plan (psi business library) (Psi Successful Business Library)
Average customer rating: 3.5 out of 5 stars
  • Horrible book!
  • A GOOD BOOK FOR WRITING AN E-COMMERCE PLAN
  • Where is the no star option?
  • You would think there would be more...
  • Good Integration of Business Plan / E-Commerce Fundamentals
businessplan.com : how to write a web-woven strategic business plan (psi business library) (Psi Successful Business Library)
L. Manning Ross
Manufacturer: Oasis Pr
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
GeneralGeneral | Computers & Internet | Subjects | Books
ASIN: 1555714552

Book Description

Now you can ready your business for the new age of digital commerce with a strategic business plan and an understanding of the numerous benefits of the Internet. businessplan.com not only gives you a step-by-step guide to creating your own plan, it gives you the tools to integrate your real and virtual offices for increased profits and efficiency.

businessplan.com:
* Goes to the heart of the subject making it quick, easy, and simple to understand
* Does not sacrifice proven worldwide standards for funding or managing a company
* Does not compromise its techno-savvy, yet is very easy to follow
* Saves business owners research time and frustration at not knowing how to address the new world of commerce
* Has seven success stories featuring dynamic companies sharing their many how-tos
* References more than 125 top companies and organizations to give readers immediate help in finding solutions to their business and technology needs
* Uses sample text and easy to follow instructions, charts, and graphs
* Provides the how-to for extranets, intranets, funding resources, new sales techniques, media and product distribution, organization structure, staffing, training using the latest technologies, and a glossary.

Customer Reviews:

1 out of 5 stars Horrible book!.......1999-11-25

If you intend to buy this book, think twice. Realize that the scattering of bad reviews for this book are there for a reason. I was very disappointed by this title and its message. This book skirts on being a real business plan how-to book, but never succeeds.

5 out of 5 stars A GOOD BOOK FOR WRITING AN E-COMMERCE PLAN.......1999-10-20

Our investment firm has suggested businessplan.com to our clients as a way to facilitate the plan writing process relevant to our preparing their prospectuses. Most of the plans are e-commerce related. The worksheet guides and the accompanying explanations are very clear and easy to use saving us time and in the process have clarified many operational issues that are not always easy to articulate.

1 out of 5 stars Where is the no star option?.......1999-10-17

This book is a horrible waste of money. I really don't know what I am missing? Perhaps a few chapters... because I found nothing to rave about with this book. If you are looking for a business plan book for Internet startups, try a book with that title. Because beyond the flashy title of this book, there is nothing else.

3 out of 5 stars You would think there would be more..........1999-10-17

I purchased this book on Amazon.com based on all of the rave reviews... and the not so rave reviews. It made the book seem like it was really groundbreaking. Let me tell you its not. Its okay. Good information, but nothing special. The truth is: this book is just another business plan book. Nothing special. Nothing totally groundbreaking for e-Commerce. Rather vanilla if you ask me. I don't see what all of this artificial hype is about, but its obviously not really about this book.

5 out of 5 stars Good Integration of Business Plan / E-Commerce Fundamentals.......1999-10-16

Ross' book provides a solid integration of business plan writing with e-commerce fundamentals. I found the book very practical, organized and hands-on, with good examples and benchmarks as references. The book provides good step-by-step guidelines to help entrepreneurs quickly codify business ideas into a credible business plan in an e-commerce environment.

I speculate the source of previous reviewers' disappointment in the book may have been an unrealistic hope/expection that Ross' book would write their business plan for them. No credible business book can or should be expected to provide that. What a credible business book should do is provide a spark for stimulating good business ideas and a vehicle to deliver those ideas. In that regard, Ross' book is on the mark.
How to Organize & Write a Successful Business Plan
Average customer rating: Not rated
    How to Organize & Write a Successful Business Plan

    Manufacturer: Premium Source Publishing
    ProductGroup: Book
    Binding: Spiral-bound
    ASIN: 1591595053
    How to write a commercial construction loan proposal: in a tight money market, successful companies do their homework.(Special report: commercial contracting)(well-written ... An article from: San Diego Business Journal
    Average customer rating: Not rated
      How to write a commercial construction loan proposal: in a tight money market, successful companies do their homework.(Special report: commercial contracting)(well-written ... An article from: San Diego Business Journal
      David Hickey
      Manufacturer: CBJ, L.P.
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
      ASIN: B0008E7YZ2
      Release Date: 2005-07-31

      Book Description

      This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on October 13, 2003. The length of the article is 1034 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: How to write a commercial construction loan proposal: in a tight money market, successful companies do their homework.(Special report: commercial contracting)(well-written proposal is key)
      Author: David Hickey
      Publication: San Diego Business Journal (Magazine/Journal)
      Date: October 13, 2003
      Publisher: CBJ, L.P.
      Volume: 24 Issue: 41 Page: 20(1)

      Distributed by Thomson Gale
      How to Write a Successful Business Plan
      Average customer rating: Not rated
        How to Write a Successful Business Plan
        Jerre G. Lewis , and Leslie D. Renn
        Manufacturer: Lewis & Renn Associates Inc
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        ASIN: 1579169988
        Write to Win! How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports
        Average customer rating: Not rated
          Write to Win! How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports
          Shirley Kuiper , and Gary F. Kobut
          Manufacturer: South-Western Educational Publishing
          ProductGroup: Book
          Binding: Paperback

          CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
          Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
          Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
          WritingWriting | Reference | Business & Investing | Subjects | Books
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          ASIN: 0324015054

          Book Description

          Business success is defined not just by how well people manage, but how well they present, articulate, and share their ideas. Effective managers write forcefully, dynamically, visually; they rivet the immediate attention of the readers, whether senior management , or client. Write to Win! gives you all the tools you need to communicate clearly and powerfully.
          How to Write a Successful Business Plan: Step-By-Step Guide to Business Success
          Average customer rating: Not rated
            How to Write a Successful Business Plan: Step-By-Step Guide to Business Success
            Jerre G. Lewis , and Leslie D. Renn
            Manufacturer: Lewis & Renn Associates
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Business & Investing | Subjects | Books
            ASIN: 188700517X
            How to Write a Successful Advertising Plan
            Average customer rating: 4 out of 5 stars
            • Developing a Successful Advertising Plan
            How to Write a Successful Advertising Plan
            James W. Taylor
            Manufacturer: McGraw-Hill Contemporary
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Business & Investing | Subjects | Books
            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
            ASIN: 0844231959

            Customer Reviews:

            4 out of 5 stars Developing a Successful Advertising Plan.......2001-01-25

            This book is an eloquent statement of how you must communicate to overcome the clutter and confusion in your reader's mind. The authors make a strong point: Pick out something unique that matches the needs of some customers and differentiates you from the competition, and keep repeating your message. Do not dilute your message or broaden your positioning. I have seen many of my clients waste hundreds of millions of dollars by failing to heed these lessons, and I was delighted when I first read this book so that I could refer my clients to it. Read this book, use its lessons, and you will vastly increase your influence. In my own work, I find that 'stalled' thinking that delays organizational progress is normally influenced by poor communications. Some of the other stalls are tradition, disbelief, bureaucracy, procrastination, unattractiveness, and misconceptions. Learn your challenge your thinking habits in these areas, and you can have twenty times as much or the same results 20 times faster.

            The Ultimate Job Hunter's Guide
            Average customer rating: 5 out of 5 stars
            • Excellent resource!
            • Get this book if you want to get a job
            • Essential tool
            The Ultimate Job Hunter's Guide
            Susan D. Greene , and Melanie C. L. Martel
            Manufacturer: Houghton Mifflin Company
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
            Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
            InterviewingInterviewing | Job Hunting & Careers | Business & Investing | Subjects | Books
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            2. Successful Direct Marketing Methods, Seventh Edition Successful Direct Marketing Methods, Seventh Edition
            3. Beyond Design: The Synergy of Apparel Product Development Beyond Design: The Synergy of Apparel Product Development
            4. The Graphic Designer's Guide to Portfolio Design The Graphic Designer's Guide to Portfolio Design
            5. Economics Economics

            ASIN: 0618302980

            Book Description

            Offering concise coverage of essential job-hunting and career strategies, this flexible, how-to book can supplement any business course or serve as the foundation of a career development class. The Fourth Edition features increased technology coverage and new strategies for long-term career success. Exercises develop students' skills in goal setting, interviewing, assessing values, and writing both resumes and cover letters.

            Customer Reviews:

            5 out of 5 stars Excellent resource!.......2007-10-03

            This book was a required text for my Careers class in college, but I've found it to be a useful reference tool even now that I've graduated. It's really easy to read and give lots of great tips like how to write your resume, draft cover letters, succeed at interviews, even how to negotiate your salary. Plus, I love all the examples in the book. It's very helpful to see actual resumes and cover letters. I would highly recommend this book to anyone who is entering the job market, whether he/she is a student just graduating or someone looking for a career change.

            5 out of 5 stars Get this book if you want to get a job.......2006-06-22

            This book was required in one of my college career classes. I'm really glad it was. I learned more from this book than I would have from experience alone. This book is filled with all sorts of advice and facts about what employers are looking for and how to nail a job interview.

            If you are looking for a job, or think you might be in the near future, this book is a must have. Any edge you can get on the other applicants is extremely important and this book will teach you how.

            5 out of 5 stars Essential tool.......2001-02-11

            I found this book to be an essential tool when job hunting. It is clear and concise. It has essential guidelines for every aspect of looking for the right job. I highly recommend it to everyone.
            Greene Ultimate Job Hunters Guidebook 5th Ed + Kreitner Management Personal Finance Guide 9th Ed
            Average customer rating: Not rated
              Greene Ultimate Job Hunters Guidebook 5th Ed + Kreitner Management Personal Finance Guide 9th Ed

              Manufacturer: Not Avail
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              ASIN: 0547007922
              Becoming a Master Student 10th Edition, Plus the Ultimate Job Hunters Guide 4th Edition
              Average customer rating: Not rated
                Becoming a Master Student 10th Edition, Plus the Ultimate Job Hunters Guide 4th Edition

                Manufacturer: Not Avail
                ProductGroup: Book
                Binding: Hardcover
                ASIN: 0618475303
                Becoming Master Student, 11th Ed + Ultimate Job Hunter's Guidebook, 4th Ed + Hm, Portfolio/Assessment Cd, 10th Ed
                Average customer rating: Not rated
                  Becoming Master Student, 11th Ed + Ultimate Job Hunter's Guidebook, 4th Ed + Hm, Portfolio/Assessment Cd, 10th Ed
                  Dave Ellis
                  Manufacturer: Not Avail
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Education | Reference | Subjects | Books
                  GeneralGeneral | Test Prep Central | Reference | Subjects | Books
                  ASIN: 061862502X
                  Business Communications with Simulation and Writing C D Fourth Edition and Ultimate Job Hunters Guide Book Third Edition
                  Average customer rating: Not rated
                    Business Communications with Simulation and Writing C D Fourth Edition and Ultimate Job Hunters Guide Book Third Edition
                    Ober
                    Manufacturer: Houghton Mifflin Company
                    ProductGroup: Book
                    Binding: Hardcover

                    CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
                    ASIN: 0618173447
                    Ultimate Job Hunters Guide 4e
                    Average customer rating: Not rated
                      Ultimate Job Hunters Guide 4e
                      Greene
                      Manufacturer: HOUGHTON MIFFLIN COL
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000K7MCUO

                      Lessons from the Legends of Wall Street : How Warren Buffett, Benjamin Graham, Phil Fisher, T. Rowe Price, and John Templeton Can Help You Grow Rich
                      Average customer rating: 4 out of 5 stars
                      • A Must Read for Investors
                      • A Classic "Must Read" Investment Book
                      • Just read the "Evaluation" part
                      • Worthless
                      • Not all its cracked up to be...
                      Lessons from the Legends of Wall Street : How Warren Buffett, Benjamin Graham, Phil Fisher, T. Rowe Price, and John Templeton Can Help You Grow Rich
                      Nikki Ross
                      Manufacturer: Kaplan Business
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Biographies & Memoirs | Subjects | Books
                      BusinessBusiness | Professionals & Academics | Biographies & Memoirs | Subjects | Books
                      Buffett, WarrenBuffett, Warren | ( B ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Investing | Business & Investing | Subjects | Books
                      New YorkNew York | State & Local | United States | Americas | History | Subjects | Books
                      ASIN: 0793137152
                      Release Date: 2000-06-19

                      Book Description

                      Written for both the novice and experienced investor, this fascinating blend of biography and keen investment analysis has garnered acclaim in the world of high finance.

                      Nikki Ross has struck the mother lode about how to invest wisely in an increasingly uncertain world. The easy to follow investment insights she's gathered impart the various strategies of these ""superinvestors"" and explain how to integrate and implement them in today's markets. Five lifetimes of legendary Wall Street wisdom are distilled into three brilliantly simple steps. Readers will learn how best to gather the information and find investment leads; evaluate the data; and when to buy, hold and sell.

                      Customer Reviews:

                      5 out of 5 stars A Must Read for Investors.......2004-05-14

                      This book has a refreshingly commonsense approach to investing. It contains a great deal of worthwhile advice and wisdom from some of the world's best investors. I am not an experienced investor, however I found it to be understandable and learned useful information from it. I would highly recommend it.

                      5 out of 5 stars A Classic "Must Read" Investment Book.......2004-04-15

                      Nikki Ross has documented principal strategies and investing advice from the great Wall Street legends of our time. I have found the underlying principals of Buffet and his mentors as well as Price and Templeton to be very helpful. It is an easy to read enjoyable book. It may not be for day traders in general, but they could benefit from the list of questions asked by the masters before investing. I believe that had many investors read and applied this book prior to and during the recent crash, they might have saved a lot of money.

                      Blake Conant

                      3 out of 5 stars Just read the "Evaluation" part.......2004-03-07

                      This book discusses on the techniques Warren Buffet (value/growth), Benjamin Graham (value), Phil Fisher (growth), T. Rowe Price (growth), and John Templeton (growth use or have used to make their fortunes.

                      The book is divided into 6 parts on one each of these legends and another on how to combine the knowledge of these experts. The sections are organized in an interesting way first off you learn what some of the stocks the well known investor has bought and why they met their purchasing criteria. There is also a nice 3 steps to how you can use their methods in your investments, this in turn is organized by:

                      1. Gathering information (this part it almost worthless in my opinion since it is very similar for each of the investors)

                      2. Evaluate (this is the best part of each of the areas in the book, you learn the questions these masters would ask a company and themselves. It's very good.)

                      3. Making decisions discusses how the masters decide when to buy and sell the stock.

                      This book and "The Money Masters" by John Train are interesting reads if you enjoy learning about the careers and wisdom these masters are willing to share.

                      I believe this book wouldn't be very useful for strict CAN SLIM investors or day traders but good for the buy and hold or long term growth and value investors it definitely shows you some of the possibilities.

                      Reed Floren

                      1 out of 5 stars Worthless.......2004-02-26

                      This book is worthless. The true 'lessons' make up only a few pages of the book and these lessons are not detailed enough to make financially sound decisions. For example, a lesson such as "What is the PE Ratio?" is similar to what you would find in the book. OK, the PE ratio is 3. Is that good? Is that bad? How about 40? What is high? What is low? Do current interest rates effect PE ratio levels? What is an acceptable PE ratio for a growth stock? What is an acceptable PE ratio for a cyclical stock? You'll get no answers from this book.

                      The best "lessons" section (though still unacceptable) came from John Templeton. But these were a direct quote from an interview Templeton gave the Christian Science Monitor. The author must have spent a few weeks writing this book.

                      Most of the book is babble, reproduction of articles/reports, duplication of previous sections, and educational definitions for the newbie.

                      My lesson to you is to take the money you were going spend on this book and go buy a U.S. Savings bond. You will be richer and wiser in the end.

                      1 out of 5 stars Not all its cracked up to be..........2004-02-23

                      ...- I bought the book BUT Nikki Ross gives a basic three-step approach to investing, that is repeated throughout the book. 1. Collect info, 2. Analyse info, 3. Make a decision. And that's about as complex as the book gets.

                      Don't waste your money, unless you're after a very simplistic overview of investing. ALL OF THE FIVE STAR REVIEWS OVERRATE THIS BOOK - 1 Star (at best).

                      ...

                      If you're after real value on practical management implementation tools that link strategy & financial numbers then YOU HAVE TO INVEST IN "Performance Measurement & Control Systems for Implementing Strategy" by Robert Simons.

                      It Began in Vauxhall Gardens
                      Average customer rating: 4.5 out of 5 stars
                      • Beautiful!
                      • TRUTH IS STRANGER THAN FICTION...
                      It Began in Vauxhall Gardens
                      Jean Plaidy
                      Manufacturer: Putnam Adult
                      ProductGroup: Book
                      Binding: Hardcover

                      BritishBritish | World Literature | Literature & Fiction | Subjects | Books | 18th Century | 19th Century | 20th Century | Classics | Contemporary | General | Historical | Humor | Letters & Correspondence | Middle | Old | Poetry | Renaissance | Shakespeare | Short Stories
                      ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
                      HistoricalHistorical | Genre Fiction | Literature & Fiction | Subjects | Books
                      ASIN: 0399136002

                      Customer Reviews:

                      5 out of 5 stars Beautiful!.......2003-12-11

                      Melisande St. Martin grew up in a convent in France, not knowing who her parents were. She dreamed of being taken away by a member of her rich family, as one of her friends did. One day, her dream comes true. Her father, Sir Charles Travenning, takes her away. However, she does not know he is her father. He tells her he knew her father, and is doing him a favor. In fact, he is doing the favor to his ill-fated lover, Melisande's dead mother.

                      Once she goes to Sir Charles' home, she is made a companion to his soon to be married daughter Caroline, Melisande's half-sister. There, Melisande falls in love with Fermor, Caroline's fiancee, and after that turns dangerous, she falls in love with Leon, an escaped French aristocrat. She is soon betrayed by both, and flees to Fenella's dress shop, where she displays clothes to the wealthy. Once again, she falls in love, this time a lawyer. She is betrayed again, and flees again. This time, the final time, as a lady's maid. Here is where tragedy strikes the tragic heroine of this story. She is to stand trial. . .for murder.

                      I didn't think to much of this book when I started reading it. I was soon sucked in the story. It is wonderfully written, as are all of Plaidy's works, but this one is special. The last few pages has words so beautiful, it brought me to tears. Unfortunately, I was in school when I read it, and had to stifle them. This book is perfect for anyone interested in a good book with a beautiful ending.

                      4 out of 5 stars TRUTH IS STRANGER THAN FICTION..........2003-01-22

                      This book is based upon a true story that occurred in nineteenth century England that went on to become one of its most notorious scandals. It is a gripping account of the events that impacted upon a young woman's life and her resolution of the seemingly insoluble.

                      This engrossing, historical fiction details the life of an exquisitely beautiful, young girl, Melisande St. Martin, who is brought up in a French convent, not knowing who her parents are. One day, when she is a young teenager, an Englishman whom she has seen in town from time to time, Sir Charles Trevenning, goes to the convent. Claiming to be her guardian, though he is, in fact, her father, he takes Melisande to England with him, his wife having died, so that she can be a companion to his legitimate daughter, Caroline.

                      So begins Melisande's bizarre odyssey in life. After the grimness of life in the French convent, Melisande is thrilled by the promise of a new, more secular, life in a grand manor house in Cornwall. All, however, is not what it seems. As soon as Melisande arrives, she captures the unwanted attentions of Fermor, Caroline's devastatingly handsome fiance, incurring Caroline's bitter jealousy. Melisande tries to escape his attentions by developing a relationship with a French expatriate, Leon de la Roche, only to find that he, too, has issues.

                      Ultimately, through the gossip of the servants, Melisande discovers that the kindly gentleman, whom she thought was her guardian, is, in fact, her father. He, wishing to preserve his reputation and avoid scandal, sends the still innocent Melisande to London, placing her in the care of Fennella, a wealthy and kindly woman of dubious reputation. There, things do not go according to plan, and Melisande leaves Fennella's home, finding a position as lady's maid to a Mrs. Lavender. It is in the Lavender's home that she makes the acquaintance of a yet another man who is to disappoint her. Their relationship would culminate in an event that would find eighteen year old Melisande standing trial for murder.
                      Vauxhall Opel Calibra Service and Repair Manual (Haynes Service and Repair Manuals)
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                        Vauxhall Opel Calibra Service and Repair Manual (Haynes Service and Repair Manuals)
                        Michael Gascoigne
                        Manufacturer: Haynes Manuals Inc
                        ProductGroup: Book
                        Binding: Hardcover

                        RepairRepair | Automotive | Nonfiction | Subjects | Books | Body & Fenders | General
                        GeneralGeneral | Automotive | Nonfiction | Subjects | Books
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                        ASIN: 1859605028
                        Vauxhall Corsa (Haynes "MaxPower")
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                          Vauxhall Corsa (Haynes "MaxPower")
                          Robert Jex
                          Manufacturer: Haynes Manuals Inc
                          ProductGroup: Book
                          Binding: Hardcover

                          RepairRepair | Automotive | Nonfiction | Subjects | Books | Body & Fenders | General
                          GeneralGeneral | Automotive | Nonfiction | Subjects | Books
                          AutomotiveAutomotive | Engineering | Professional & Technical | Subjects | Books | General | Safety Engineering | Vehicle Design & Construction
                          ASIN: 1859609104
                          Vauxhall/Opel Corsa Service and Repair Manual (Haynes Service and Repair Manuals)
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                            Vauxhall/Opel Corsa Service and Repair Manual (Haynes Service and Repair Manuals)
                            John S. Mead
                            Manufacturer: Haynes Manuals Inc
                            ProductGroup: Book
                            Binding: Hardcover

                            RepairRepair | Automotive | Nonfiction | Subjects | Books | Body & Fenders | General
                            GeneralGeneral | Transportation | Nonfiction | Subjects | Books
                            AutomotiveAutomotive | Engineering | Professional & Technical | Subjects | Books | General | Safety Engineering | Vehicle Design & Construction
                            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                            ASIN: 185960921X
                            Vauxhall Astra (1991-98) Service and Repair Manual (Haynes Service and Repair Manuals)
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                              Vauxhall Astra (1991-98) Service and Repair Manual (Haynes Service and Repair Manuals)
                              Steve Rendle
                              Manufacturer: Haynes Manuals Inc
                              ProductGroup: Book
                              Binding: Hardcover

                              RepairRepair | Automotive | Nonfiction | Subjects | Books | Body & Fenders | General
                              GeneralGeneral | Automotive | Nonfiction | Subjects | Books
                              AutomotiveAutomotive | Engineering | Professional & Technical | Subjects | Books | General | Safety Engineering | Vehicle Design & Construction
                              ASIN: 1859605885
                              The 1914 G.P. Vauxhall. Profile Publications Number 21
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                                The 1914 G.P. Vauxhall. Profile Publications Number 21
                                Laurence Pomeroy
                                Manufacturer: Profile Publications Ltd
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000IYXTLA
                                THE 1914 G.P.VAUXHALL, NUMBER 21
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                                  THE 1914 G.P.VAUXHALL, NUMBER 21
                                  LAURENCE POMEROY
                                  Manufacturer: PROFILE PUBLICATIONS
                                  ProductGroup: Book
                                  Binding: Paperback
                                  ASIN: B000SFCB86
                                  THE 30-98 H.P. VAUXHALL, NUMBER 32
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                                    THE 30-98 H.P. VAUXHALL, NUMBER 32
                                    JOHN STANFORD
                                    Manufacturer: PROFILE PUBLICATIONS
                                    ProductGroup: Book
                                    Binding: Paperback
                                    ASIN: B000SFAA2U
                                    The 30-98 h.p. Vauxhall. Profile Publications Number 32
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                                      The 30-98 h.p. Vauxhall. Profile Publications Number 32
                                      John Stanford
                                      Manufacturer: Profile Publications Ltd
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000IYYF68
                                      Air ballon & parachute;: A circumstantial account of the three last aërial voyages made by M. Garnerin, viz. from Vauxhall Gardens, accompanied by Madame ... with a parachute, on Tuesday, September 21
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                                        Air ballon & parachute;: A circumstantial account of the three last aërial voyages made by M. Garnerin, viz. from Vauxhall Gardens, accompanied by Madame ... with a parachute, on Tuesday, September 21
                                        André Jacques Garnerin
                                        Manufacturer: A. Neil
                                        ProductGroup: Book
                                        Binding: Unknown Binding
                                        ASIN: B000883OD4

                                        Books:

                                        1. If You're Clueless About Getting a Great Job and Want to Know More (If You're Clueless)
                                        2. Igniting the Leader Within: Inspiring, Motivating, & Influencing Others
                                        3. Instructor's manual to accompany managing by communication: An organizational approach
                                        4. Job Hunting in the 21st CenturyExploding the Myths, Exploring the Realities
                                        5. Lesikar's Basic Business Communication/Student Workbook
                                        6. Little Black Book of Business Meetings (The Little Black Book Series)
                                        7. Managing Meetings: How to Prepare, How to Take Part & How to Follow Up Effectively (How to Books. Business Basics)
                                        8. Mastering Business English: How to Sharpen Up Your Communication Skills at Work (How to)
                                        9. Moral Panics and the Media
                                        10. National Business Employment Weekly Premier Guides: Interviewing (The national business employment weekly premier guides series)

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