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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Roman Hiebing Manufacturer: CCH ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0130145483 |
Product Description
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.Customer Reviews:
Watch other reviews.......2004-02-27
Watch the 4 stars.......2004-02-27
Good as a reference book.......2001-09-15
Cutting edge, circa 1974.......2000-02-28
To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.
One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!
DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05
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Businessplan.Com: How to Write an Ecommerce Business Plan (Psi Successful Business Library)
L. Manning Ross Manufacturer: Oasis Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1555715311 |
Book Description
Updated and revised, this 2nd edition is a leading-edge, innovative business tool that will help you leap-frog into the world of eCommerce.Because eCommerce has meant changes throughout the business world, the traditional rules for writing plans don't work anymore. Reach beyond old-school planning models and take advantage of the unprecedented opportunities. businessplan.com provides:
- sample text for every section of your business plan
- detailed, yet simple instructions for developing a customized plan
- worksheets to make writing the plan easier
- over 100 contacts, including funding sources
Plus learn how to create a tactical marketing plan that works, how to develop a one-page business plan that attracts investors, how to plan your website, intranet and extranet, and how to develop your organizational structure.
Customer Reviews:
The BEST Business Plan around.......2001-03-14
I didn't get a thing from this book........2000-09-01
E-Profit is what we can all do.......2000-05-13
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How to Write a Successful Business Plan
Julie K. Brooks , and Barry A. Stevens Manufacturer: Amacom Books ProductGroup: Book Binding: Hardcover ASIN: 0814458734 |
Customer Reviews:
A Business Plan Gets Funded Before It's ever Written.......2001-11-28
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businessplan.com : how to write a web-woven strategic business plan (psi business library) (Psi Successful Business Library)
L. Manning Ross Manufacturer: Oasis Pr ProductGroup: Book Binding: Paperback ASIN: 1555714552 |
Book Description
Now you can ready your business for the new age of digital commerce with a strategic business plan and an understanding of the numerous benefits of the Internet. businessplan.com not only gives you a step-by-step guide to creating your own plan, it gives you the tools to integrate your real and virtual offices for increased profits and efficiency.businessplan.com:
* Goes to the heart of the subject making it quick, easy, and simple to understand
* Does not sacrifice proven worldwide standards for funding or managing a company
* Does not compromise its techno-savvy, yet is very easy to follow
* Saves business owners research time and frustration at not knowing how to address the new world of commerce
* Has seven success stories featuring dynamic companies sharing their many how-tos
* References more than 125 top companies and organizations to give readers immediate help in finding solutions to their business and technology needs
* Uses sample text and easy to follow instructions, charts, and graphs
* Provides the how-to for extranets, intranets, funding resources, new sales techniques, media and product distribution, organization structure, staffing, training using the latest technologies, and a glossary.
Customer Reviews:
Horrible book!.......1999-11-25
A GOOD BOOK FOR WRITING AN E-COMMERCE PLAN.......1999-10-20
Where is the no star option?.......1999-10-17
You would think there would be more..........1999-10-17
Good Integration of Business Plan / E-Commerce Fundamentals.......1999-10-16
I speculate the source of previous reviewers' disappointment in the book may have been an unrealistic hope/expection that Ross' book would write their business plan for them. No credible business book can or should be expected to provide that. What a credible business book should do is provide a spark for stimulating good business ideas and a vehicle to deliver those ideas. In that regard, Ross' book is on the mark.
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How to Organize & Write a Successful Business Plan
Manufacturer: Premium Source Publishing ProductGroup: Book Binding: Spiral-bound ASIN: 1591595053 |
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How to write a commercial construction loan proposal: in a tight money market, successful companies do their homework.(Special report: commercial contracting)(well-written ... An article from: San Diego Business Journal
David Hickey Manufacturer: CBJ, L.P. ProductGroup: Book Binding: Digital ASIN: B0008E7YZ2 Release Date: 2005-07-31 |
Book Description
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on October 13, 2003. The length of the article is 1034 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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How to Write a Successful Business Plan
Jerre G. Lewis , and Leslie D. Renn Manufacturer: Lewis & Renn Associates Inc ProductGroup: Book Binding: Paperback ASIN: 1579169988 |
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Write to Win! How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports
Shirley Kuiper , and Gary F. Kobut Manufacturer: South-Western Educational Publishing ProductGroup: Book Binding: Paperback ASIN: 0324015054 |
Book Description
Business success is defined not just by how well people manage, but how well they present, articulate, and share their ideas. Effective managers write forcefully, dynamically, visually; they rivet the immediate attention of the readers, whether senior management , or client. Write to Win! gives you all the tools you need to communicate clearly and powerfully.
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How to Write a Successful Business Plan: Step-By-Step Guide to Business Success
Jerre G. Lewis , and Leslie D. Renn Manufacturer: Lewis & Renn Associates ProductGroup: Book Binding: Paperback ASIN: 188700517X |
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How to Write a Successful Advertising Plan
James W. Taylor Manufacturer: McGraw-Hill Contemporary ProductGroup: Book Binding: Hardcover ASIN: 0844231959 |
Customer Reviews:
Developing a Successful Advertising Plan.......2001-01-25
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The Ultimate Job Hunter's Guide
Susan D. Greene , and Melanie C. L. Martel Manufacturer: Houghton Mifflin Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0618302980 |
Book Description
Offering concise coverage of essential job-hunting and career strategies, this flexible, how-to book can supplement any business course or serve as the foundation of a career development class. The Fourth Edition features increased technology coverage and new strategies for long-term career success. Exercises develop students' skills in goal setting, interviewing, assessing values, and writing both resumes and cover letters.
Customer Reviews:
Excellent resource!.......2007-10-03
Get this book if you want to get a job.......2006-06-22
Essential tool.......2001-02-11
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Greene Ultimate Job Hunters Guidebook 5th Ed + Kreitner Management Personal Finance Guide 9th Ed
Manufacturer: Not Avail ProductGroup: Book Binding: Hardcover ASIN: 0547007922 |
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Becoming a Master Student 10th Edition, Plus the Ultimate Job Hunters Guide 4th Edition
Manufacturer: Not Avail ProductGroup: Book Binding: Hardcover ASIN: 0618475303 |
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Becoming Master Student, 11th Ed + Ultimate Job Hunter's Guidebook, 4th Ed + Hm, Portfolio/Assessment Cd, 10th Ed
Dave Ellis Manufacturer: Not Avail ProductGroup: Book Binding: Paperback ASIN: 061862502X |
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Business Communications with Simulation and Writing C D Fourth Edition and Ultimate Job Hunters Guide Book Third Edition
Ober Manufacturer: Houghton Mifflin Company ProductGroup: Book Binding: Hardcover ASIN: 0618173447 |
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Ultimate Job Hunters Guide 4e
Greene Manufacturer: HOUGHTON MIFFLIN COL ProductGroup: Book Binding: Paperback ASIN: B000K7MCUO |
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Lessons from the Legends of Wall Street : How Warren Buffett, Benjamin Graham, Phil Fisher, T. Rowe Price, and John Templeton Can Help You Grow Rich
Nikki Ross Manufacturer: Kaplan Business ProductGroup: Book Binding: Hardcover ASIN: 0793137152 Release Date: 2000-06-19 |
Book Description
Written for both the novice and experienced investor, this fascinating blend of biography and keen investment analysis has garnered acclaim in the world of high finance.Nikki Ross has struck the mother lode about how to invest wisely in an increasingly uncertain world. The easy to follow investment insights she's gathered impart the various strategies of these ""superinvestors"" and explain how to integrate and implement them in today's markets. Five lifetimes of legendary Wall Street wisdom are distilled into three brilliantly simple steps. Readers will learn how best to gather the information and find investment leads; evaluate the data; and when to buy, hold and sell.
Customer Reviews:
A Must Read for Investors.......2004-05-14
A Classic "Must Read" Investment Book.......2004-04-15
Blake Conant
Just read the "Evaluation" part.......2004-03-07
The book is divided into 6 parts on one each of these legends and another on how to combine the knowledge of these experts. The sections are organized in an interesting way first off you learn what some of the stocks the well known investor has bought and why they met their purchasing criteria. There is also a nice 3 steps to how you can use their methods in your investments, this in turn is organized by:
1. Gathering information (this part it almost worthless in my opinion since it is very similar for each of the investors)
2. Evaluate (this is the best part of each of the areas in the book, you learn the questions these masters would ask a company and themselves. It's very good.)
3. Making decisions discusses how the masters decide when to buy and sell the stock.
This book and "The Money Masters" by John Train are interesting reads if you enjoy learning about the careers and wisdom these masters are willing to share.
I believe this book wouldn't be very useful for strict CAN SLIM investors or day traders but good for the buy and hold or long term growth and value investors it definitely shows you some of the possibilities.
Reed Floren
Worthless.......2004-02-26
The best "lessons" section (though still unacceptable) came from John Templeton. But these were a direct quote from an interview Templeton gave the Christian Science Monitor. The author must have spent a few weeks writing this book.
Most of the book is babble, reproduction of articles/reports, duplication of previous sections, and educational definitions for the newbie.
My lesson to you is to take the money you were going spend on this book and go buy a U.S. Savings bond. You will be richer and wiser in the end.
Not all its cracked up to be..........2004-02-23
Don't waste your money, unless you're after a very simplistic overview of investing. ALL OF THE FIVE STAR REVIEWS OVERRATE THIS BOOK - 1 Star (at best).
...
If you're after real value on practical management implementation tools that link strategy & financial numbers then YOU HAVE TO INVEST IN "Performance Measurement & Control Systems for Implementing Strategy" by Robert Simons.
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It Began in Vauxhall Gardens
Jean Plaidy Manufacturer: Putnam Adult ProductGroup: Book Binding: Hardcover ASIN: 0399136002 |
Customer Reviews:
Beautiful!.......2003-12-11
Once she goes to Sir Charles' home, she is made a companion to his soon to be married daughter Caroline, Melisande's half-sister. There, Melisande falls in love with Fermor, Caroline's fiancee, and after that turns dangerous, she falls in love with Leon, an escaped French aristocrat. She is soon betrayed by both, and flees to Fenella's dress shop, where she displays clothes to the wealthy. Once again, she falls in love, this time a lawyer. She is betrayed again, and flees again. This time, the final time, as a lady's maid. Here is where tragedy strikes the tragic heroine of this story. She is to stand trial. . .for murder.
I didn't think to much of this book when I started reading it. I was soon sucked in the story. It is wonderfully written, as are all of Plaidy's works, but this one is special. The last few pages has words so beautiful, it brought me to tears. Unfortunately, I was in school when I read it, and had to stifle them. This book is perfect for anyone interested in a good book with a beautiful ending.
TRUTH IS STRANGER THAN FICTION..........2003-01-22
This engrossing, historical fiction details the life of an exquisitely beautiful, young girl, Melisande St. Martin, who is brought up in a French convent, not knowing who her parents are. One day, when she is a young teenager, an Englishman whom she has seen in town from time to time, Sir Charles Trevenning, goes to the convent. Claiming to be her guardian, though he is, in fact, her father, he takes Melisande to England with him, his wife having died, so that she can be a companion to his legitimate daughter, Caroline.
So begins Melisande's bizarre odyssey in life. After the grimness of life in the French convent, Melisande is thrilled by the promise of a new, more secular, life in a grand manor house in Cornwall. All, however, is not what it seems. As soon as Melisande arrives, she captures the unwanted attentions of Fermor, Caroline's devastatingly handsome fiance, incurring Caroline's bitter jealousy. Melisande tries to escape his attentions by developing a relationship with a French expatriate, Leon de la Roche, only to find that he, too, has issues.
Ultimately, through the gossip of the servants, Melisande discovers that the kindly gentleman, whom she thought was her guardian, is, in fact, her father. He, wishing to preserve his reputation and avoid scandal, sends the still innocent Melisande to London, placing her in the care of Fennella, a wealthy and kindly woman of dubious reputation. There, things do not go according to plan, and Melisande leaves Fennella's home, finding a position as lady's maid to a Mrs. Lavender. It is in the Lavender's home that she makes the acquaintance of a yet another man who is to disappoint her. Their relationship would culminate in an event that would find eighteen year old Melisande standing trial for murder.
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Vauxhall Opel Calibra Service and Repair Manual (Haynes Service and Repair Manuals)
Michael Gascoigne Manufacturer: Haynes Manuals Inc ProductGroup: Book Binding: Hardcover ASIN: 1859605028 |
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Vauxhall Corsa (Haynes "MaxPower")
Robert Jex Manufacturer: Haynes Manuals Inc ProductGroup: Book Binding: Hardcover ASIN: 1859609104 |
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Vauxhall/Opel Corsa Service and Repair Manual (Haynes Service and Repair Manuals)
John S. Mead Manufacturer: Haynes Manuals Inc ProductGroup: Book Binding: Hardcover ASIN: 185960921X |
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Vauxhall Astra (1991-98) Service and Repair Manual (Haynes Service and Repair Manuals)
Steve Rendle Manufacturer: Haynes Manuals Inc ProductGroup: Book Binding: Hardcover ASIN: 1859605885 |
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The 1914 G.P. Vauxhall. Profile Publications Number 21
Laurence Pomeroy Manufacturer: Profile Publications Ltd ProductGroup: Book Binding: Paperback ASIN: B000IYXTLA |
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THE 1914 G.P.VAUXHALL, NUMBER 21
LAURENCE POMEROY Manufacturer: PROFILE PUBLICATIONS ProductGroup: Book Binding: Paperback ASIN: B000SFCB86 |
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THE 30-98 H.P. VAUXHALL, NUMBER 32
JOHN STANFORD Manufacturer: PROFILE PUBLICATIONS ProductGroup: Book Binding: Paperback ASIN: B000SFAA2U |
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The 30-98 h.p. Vauxhall. Profile Publications Number 32
John Stanford Manufacturer: Profile Publications Ltd ProductGroup: Book Binding: Paperback ASIN: B000IYYF68 |
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Air ballon & parachute;: A circumstantial account of the three last aeĢrial voyages made by M. Garnerin, viz. from Vauxhall Gardens, accompanied by Madame ... with a parachute, on Tuesday, September 21
AndreĢ Jacques Garnerin Manufacturer: A. Neil ProductGroup: Book Binding: Unknown Binding ASIN: B000883OD4 |
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