Book Description
The numbers donÂ't lie...or do they? Our society relies more on visual presentation of information than ever before. By exposing the tricks of the trade, How to Lie with Charts shows you how to create effective, truthful presentations and how to spot deceptive ones.
With easy-to-understand lessons and case studies that use popular software like Microsoft PowerPoint®, youÂ'll learn to present information more clearly and how to avoid the pitfalls associated with automatic chart-generation tools. Discover how chart format, data placement, and even your label and color choices can influence your audience. Throughout the book, special icons point out helpful hints as well as time-consuming liarsÂ' tricks.
An engaging book, full of real-world examples, How to Lie with Charts shows you:
- When to use pie charts and which slice of the pie is most important
- How to lay out a chart that satisfies those starving number-crunchers
- Why “liars” prefer tables to charts and some other common “liarÂ's tips”
- The psychology of color and why blue means “reliable” to some people, but “cold” to others
- Why and where liars use the prettiest pictures
ItÂ's not necessarily about lying—itÂ's about clear, persuasive communication. How to Lie with Charts teaches you to create a slide show worth watching and how to spot one worth watching out for.
Customer Reviews:
Interesting!.......2005-06-12
When is the last time you sat in a meeting and wondered if the PowerPoint charts you were being shown really represented the truth? In fact, most of us just accept visual data as true. We don't question it at all. It's almost like the people who believe anything in print, because, after all, it is in print - especially in the newspaper!
This book is less about how to use charts to lie and more about how to arm yourself so that others can't lie to you. It is filled with humorous, yet all-too-real-life examples of how each of the most commonly used charts and graphs (bar, line, pie, etc.) can \and has been used to deceive people - to lead them to conclusions that just aren't supported by the data.
Jones also gives easy-to-follow guidelines for choosing the right graphic representation for the right data - so that you can persuade - powerfully, accurately and quickly! This book is a quick read and a ready reference. Managers and executives need to understand this information to make better decisions. Those responsible for creating the visuals used for presentations will want it to ensure the best possible representation of their data.
Very basic, very inconsistent.......2005-01-27
This book could have value for some students, or anyone just beginning to create (or interpret) charts of quantitative information. Its friendly tone stresses the basics, like decent grammar, clear labeling, and thoughtful use of color. It also emphasizes the kinds of charts commonly created by PC desktop tools.
Lots of things get in the book's way, though. It dates from 1995, so lots of its advice about computer specifics (especially color) is dated. Although (fig. 10.4) he suggests underlining as a way to emphasize text, it was never a very good idea and has been given new meaning by conventions for hypertext links. Also, this edition is a black and white reprint of a book that seems originally to have been printed in color. That doesn't have to be a problem, but many of the original colors were replaced by annoying stipples or uneven screens, and one photo (11.2) makes no sense at all in black and white.
The worst problem is that the book often fails to follow its own good advice. Fig 3.14 uses cute 3D-ish cylinders as the bars in a bar chart, leaving the reader wondering just which part of the rounded end was meant to be the bar's end. Fig 7.8 is a supposedly good example tainted by the perspective distortion that Jones notes elsewhere. The "linked bar" of Fig. 7.10 is deceptive in that the bars themselves appear to cover some span of time, when they really represent instantaneous values.
Good advice, and there is a fair bit, often doesn't go far enough. P.105, for example, mentions log and log-log axes. Admittedly, the basic math is beyond this book's level (as shown by the blooper on p.140). Still, it wouldn't have been so hard to suggest using log scales for compound-interest or common growth curves, or to give a few examples where log-log scales would turn curves into straight lines with more meaning. Fig 7.17 shows two-sided bars (not usually recommended), without noting that they may be useful when the sum of the two sides has meaning. He discourages the use of "bubble" charts (p.128), even though that notation is common for chemists' phase diagrams or for placing different products along price and performance axes. He doesn't even mention the main value of "stacked" bars (fig 7.13), in showing the total of the stacked amounts. His "donut" chart (fig 2.10) is all but illegible, even though the same notation can be very useful for annotating one loop in many different ways.
Well, you get the idea. There is some good here, but lots that's not so good, including (p.200) reading your slides to your audience! I really can't recommend this one.
//wiredweird
Talk about yer irony........2003-02-12
The writing is fairly engaging and the topic is covered fairly well, but the graphics are just awful!
In fact, the gray-scale images are so poorly reproduced that it detracts from the message the author promotes. And, in many instances, the graphs are so mottled that you have to guess as to what is being shown. Unless, of course, the book's poor image quality is part of the lesson. In which case it's a brillant ploy to get the point across.
Reasonable book - really lousy pictures!
Want to Learn How to Recognize a Deceptive Presentation?.......2002-08-18
Are you tired of watching managements', employees' or politicians' deceptive presentation with graphs? Do you want to call their bluff? "How to Lie with Charts" is your secret weapon. This book along side with Darrell Huff's "How to Lie with Statistics" gives you all the amunition you need to cut through those presentations that create optical illusions.
The author explains all of the various charts available, their characteristics and how people alter their graphic works of art to influence the audience to buy into whatever the presentor wishes.
Not only does the author talk about the graphs but he explores the area of our subconcious and how this strongly influence our positive or negative perception of a chart.
The book goes into great detail and is quite humorous. The only cirticism that I have about this book is located in chapter 10. The author talks about the importance of color and how it influences the audience but he explains all of this in black and white. If you are going to encourge people to use color presentations and graphs, stop being such a tight wad and use color in your own book. Explaining tones, shades, etc., in fuzzy gray color doesn't do the job. Practice what you preach. Use color to explain color.
Excellent resource for algebra, precalc and computers.......2002-05-13
This is a very funny book, but it's also quite informative. There are discussions of each kind of graph (or "chart") that you are likely to make, particularly if you use the spreadsheet software Excel. What types of graphs are appropriate for what types of data? When should you use a pie chart? How can you emphasize one piece of data in a chart, to make it stand out from others? This book answers these questions, and more. For algebra students learning to graph things on graph paper or on the computer, this may be interesting, or even more so for the teacher, who can use some of the funnier examples as a way to spice up the subject and keep students interested.
Besides discussions of the charts themselves, the author discusses how to write and display captions, how to put charts into slides, how to make an effective slide, how to change fonts and background colors to make your chart stand out, and more.
Reading this book will also help you to discern when other people have fooled with their charts to distort them. Local newspapers, news magazines, etc. are often guilty of playing with the scale of charts, stretching things, leaving labels off of axes, and so on - you'll be able to spot these manipulations better.
I teach a college freshman course in "Quantitative Applications Software" using MS Excel; I already have a lecture I usually call "How to lie with charts and graphs" and this book will help me add more details to that lecture, which teaches students that not every graph that CAN be made, SHOULD be made. With a good graph, you should always be able to start a sentence with "This graph shows that..." and complete it with some kind of comparison.
I have but one complaint about this book: it was clearly intended to be in a smaller format; each page of writing and illustrations takes up less than half the full-size page of the book. This could have been a trade paperback, and have cost less than it does as a larger book, without losing anything except 3" of empty margin all the way around. I plan to write to the publisher, telling them I really don't like that sort of inflation. However, you may find those margins handy for scribbling notes in; uses of this book are many, so you may need the space.
Product Description
If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie-you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it-until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive-and undistorted-visual communication. It's about careful thinking and clear expression. So don't blame the computers. People are running the show.
Customer Reviews:
An utterly invaluable educational and self-teaching tool that is absolutely vital to staying abreast of the information age........2007-04-14
Business, technology, and web development expert Gerald Everett Jones presents an updated second edition of How to Lie with Charts, a must-read for everyone in the information age. How to Lie with Charts is a folksy-toned, fun-to-read guide to how graphs, charts, tables, and other means of presenting statistical data can be effectively used to mislead. How to Lie with Charts is therefore inordinately valuable to anyone trying to make sense of news stories, business presentations, research data, or any other gathering of information presented in visual form, as it opens the reader's eyes to tips, tricks, and techniques commonly used to give false impressions. An utterly invaluable educational and self-teaching tool that is absolutely vital to staying abreast of the information age.
Don't let charts trick you!.......2006-11-10
"How to Lie with Charts" is a must read for presenters, students and decision makers. Many tricks of the data display trade are revealed. Both how to lie with charts, and how to spot lying charts are demonstrated. This book rewards readers with clearly described methods applicable to the next presentation. Avoiding complex mathematical arguments, readers become chart literate. Fun to read and well-illustrated, "How to Lie with Charts", can save you from being misled and allow you to make your points tellingly.
Average customer rating:
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How to Lie with Charts. (book reviews): An article from: Technical Communication
Dale E. Schreiner
Manufacturer: Society for Technical Communication
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This digital document is an article from Technical Communication, published by Society for Technical Communication on August 1, 1996. The length of the article is 2399 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: How to Lie with Charts. (book reviews)
Author: Dale E. Schreiner
Publication:
Technical Communication (Refereed)
Date: August 1, 1996
Publisher: Society for Technical Communication
Volume: v43
Issue: n3
Page: p286(4)
Article Type: Book Review
Distributed by Thomson Gale
Book Description
Originally published to wide acclaim, this lively, cleverly illustrated essay on the use and abuse of maps teaches us how to evaluate maps critically and promotes a healthy skepticism about these easy-to-manipulate models of reality. Monmonier shows that, despite their immense value, maps lie. In fact, they must.
The second edition is updated with the addition of two new chapters, 10 color plates, and a new foreword by renowned geographer H. J. de Blij. One new chapter examines the role of national interest and cultural values in national mapping organizations, including the United States Geological Survey, while the other explores the new breed of multimedia, computer-based maps.
To show how maps distort, Monmonier introduces basic principles of mapmaking, gives entertaining examples of the misuse of maps in situations from zoning disputes to census reports, and covers all the typical kinds of distortions from deliberate oversimplifications to the misleading use of color.
"Professor Monmonier himself knows how to gain our attention; it is not in fact the lies in maps but their truth, if always approximate and incomplete, that he wants us to admire and use, even to draw for ourselves on the facile screen. His is an artful and funny book, which like any good map, packs plenty in little space."—Scientific American
"A useful guide to a subject most people probably take too much for granted. It shows how map makers translate abstract data into eye-catching cartograms, as they are called. It combats cartographic illiteracy. It fights cartophobia. It may even teach you to find your way. For that alone, it seems worthwhile."—Christopher Lehmann-Haupt, The New York Times
". . . witty examination of how and why maps lie. [The book] conveys an important message about how statistics of any kind can be manipulated. But it also communicates much of the challenge, aesthetic appeal, and sheer fun of maps. Even those who hated geography in grammar school might well find a new enthusiasm for the subject after reading Monmonier's lively and surprising book."—Wilson Library Bulletin
"A reading of this book will leave you much better defended against cheap atlases, shoddy journalism, unscrupulous advertisers, predatory special-interest groups, and others who may use or abuse maps at your expense."—John Van Pelt, Christian Science Monitor
"Monmonier meets his goal admirably. . . . [His] book should be put on every map user's 'must read' list. It is informative and readable . . . a big step forward in helping us to understand how maps can mislead their readers."—Jeffrey S. Murray, Canadian Geographic
Customer Reviews:
Great basic cartography book.......2006-11-05
Informative, well written, and easy to understand. Great for anyone entering the GIS world or interested in cartography.
maps lie and lies on the map.......2006-03-04
ab useful guide to understand the tricks of the cartographic power.
to learn how to be aware of the misuse and abuse of all type of maps. A milestone in the literature of Cartography.
A useful addition.......2005-01-11
Maps are one of hte commonest kind of information graphic. They occur in many forms, in many contexts, and commonly carry more data per square inch than just about any other kind of diagram. Also, a map carries some sense of authority and may even inspire a kind of loyalty - surely you know at least one map fanatic? That carrying capacity and authority can be used badly as easily as used well: incompetently, to make some point at the expense of others, or intentionally to misdirect.
The book's first section reminds us that every map contains mis- or missing information - if only because the world is round and the map is flat. Later, Mommonier gives examples of incompetence showing how information, especially in color, can be illegible.
He also shows how maps can affect political decisions as close as your own back yard, the maps used to make land planning and zoning decisions. He works up from town hall politics to the international scale, including some remarkable Cold War artifacts. He mentions esthetics only briefly, mostly to point out how the decision to make a map look nice can corrupt its data content. This is a loss since esthetics don't inherently conflict with the message, but good illustrators already know how to create visual appeal and bad ones should not be encouraged.
This is a useful addition for anyone who creates or uses information in picture form. It's not as broad as other books, but adds depth to discussions about one particular kind of information graphic. The wide ranging and well categorized bibliography is just an extra.
//wiredweird
How to Wreck an Interesting Subject.......2004-09-15
This book is not quite the treatise on fraud and deception in the world of cartography that may seem evident from the publisher's descriptions. Such examinations do appear here and there, especially with some intriguing coverage of Nazi and Soviet cartographic shenanigans. Instead this is mostly a textbook for beginning geography students on how maps are never completely realistic, and always tell lies about the real environments that they claim to depict. These range from necessary white lies on flat maps depicting the three-dimensional Earth (especially when it comes to rugged terrain or heavily clustered urban areas); to outright propaganda and militarism in political maps. More trouble arises with printing methods, color and shading, and statistical categorizations in data maps (such as those explaining census results). Thus "lying" with maps is not always consciously fraudulent, and is even required when the aim of a map is clarity and utility.
Thus Monmonier has created a rather unique textbook for those who make maps and those who use them in professional decision-making. Unfortunately Monmonier has the habit of belittling everyone who doesn't appreciate how hard cartographers really have it. He continuously degrades mapmakers as incompetent and diabolical, and map users as illiterate and ignorant, topping out in chapter 6 with "...the public's graphic naivete and appalling ignorance of maps." Personal politics abound too, such as in a description of an inaccurate map of Grenada. He constructs fictitious zoning boards and planning commissions in order to show his disagreement with the way those bodies operate. All of the maps illustrating cartographic advertising and boosterism in chapters 5 and 6 are fictitious, even though there are surely real-life examples of maps that could prove Monmonier's points, and chapter 10 devolves into interminable statistics when describing some highly esoteric problems with data (or choropleth) maps. Interested readers might find themselves as exasperated as Monmonier's geography students. [~doomsdayer520~]
Could have been better.......2004-08-24
Any book that calls itself, "How to Lie with..." is simply begging for a reviewer to compare it to, "How to Lie with Statistics." The latter is a classic that is fun and educational. Unfortunately, this book falls short of deserving the title but it is still an interesting read. One of the main problems is that rather than being a guide to help avoid being fooled by maps, the author uses the book as an introduction to the science of cartography. It seems that a large portion of the book is aimed towards the prospective mapmaker. I found these parts to be a bit difficult to get through. Also, there are very few real life examples in the book. I would have liked to see more examples from newspapers or magazines in place of the samples the author provides. Some of the few real life examples are from Nazi Germany and the USSR and seem very dated.
That was the bad side but there are many good points to the book. The chapter on development maps was very interesting (although the attempts at humor are wasted) and should be required reading for anyone who is serving on a zoning board. Also, the discussion of choropleth maps is excellent and the reader will come away with a clear understanding of how these maps can be abused either deliberately or accidentally by the cartographer. The author shows examples of very different choropleth maps using the same data that will make you skeptical of anyone who uses choropleth maps to prove a point.
Although parts of the book drag, the book is short at 150 pages so it is a relatively quick read. I wouldn't say that it is required reading, but it will help you maintain a healthy skepticism about maps that you might encounter.
Average customer rating:
- Very Dangerous: Very Out-Of-Date
- A wealth of tips, tricks fill this solid career resource
- I cannot keep the book for myself
|
The Best Computer Jobs in America: 20 Minutes from Home
Carol Covin
Manufacturer: Twenty Minutes Press
ProductGroup: Book
Binding: Paperback
Guides
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| Business & Investing
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ASIN: 0971784604 |
Book Description
Shows computer professional where the best jobs are and how to get them. The Best Computer Jobs in America Minutes from Home is the sixth in a series of books designed to give techies an edge. Covins Guide provides the corporate research techies do not have time for, to bring their resumes to the top of the stack.
Customer Reviews:
Very Dangerous: Very Out-Of-Date.......2006-10-10
This book is from 2002...might as well be from another galaxy with the changes in the IT field since then.
Many of the companies mentioned in this book are out of business or severely shrunk. Look at Interwoven (NASDAQ: IWOV), for example: book talks about people getting BMWs. Well, maybe when their stock was at nearly 200...not so much at 12.
Amazon really shouldn't even list this book, it's so obsolete.
A wealth of tips, tricks fill this solid career resource.......2003-01-06
The Best Computer Jobs In America: 20 Minutes From Home by Carol L. Covin (a 25-year veteran of the computer industry) is a straightforward, thoroughly "user friendly" guide to finding and getting the best computer jobs available in America today. Listings of corporations; their locations and contact information; the requirements and computer skills they need; techniques for business interviews; an overview of what each job requires; and a wealth of tips, tricks fill this solid career resource from cover to cover. If you are seeking a job in the computer industry, then give a careful reading to Carol Covin's The Best Computer Jobs In America!
I cannot keep the book for myself.......2002-06-04
As soon as I received this book, friends and acquaintances borrowed my copy to help them in their job search. They all say that this book is the most concise reference that they have found to begin an initial job search and is very helpful in targeting their search to those companies looking for their skills. They also report this reference is the only reference they found that is able to identify relevant companies near their home.
Average customer rating:
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Environmental Law (Sourcebook)
Sunkin ,
Maurice Sunkin , and
M Phil
Manufacturer: Routledge Cavendish
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ASIN: 1859411096 |
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The Estate Planning Sourcebook
Dawn Bradley Berry , and
Dawn Bradley Berry
Manufacturer: Lowell House
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Binding: Paperback
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ASIN: 0737300760 |
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Personal Legal Sourcebook: Wills & Estates (Lawchek Personal Legal Sourcebooks)
Ltd Law
Manufacturer: Macmillan General Reference
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Binding: Paperback
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A Sourcebook of Environmental Law
Malcolm Grant
Manufacturer: Sweet & Maxwell
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ASIN: 0421513306 |
Book Description
Island Tug & Barge, once the largest employer in Victoria, BC, was a Pacific Ocean marine salvage company world famous for deep-sea rescues and long distance towing feats - and infamous for superior crews and a feisty little fleet, including the renowned Sudbury and Sudbury II. Most famous, however, was the unstopable, fiery owner, Harold Elworthy - "H.B." for "Hard-boiled" - a boy who started with nothing and became a maritime giant. Together these ships and men proved themselves as some of the best marine salvors in the world. High Seas, High Risk recounts the Sudburys' most notable and dramatic tows and rescues, told mostly through the memories and anecdotes of former crew members.
Island Tug & Barge made headlines around the seafaring world. The Sudburys made almost impossible rescues with ease - towing their charges through typhoons, pulling them off pinnacles of rock, fighting their fires and keeping them afloat with batteries of pumps. Beset by storms, lightning, and impossible conditions, the two tugs always made it home safely. Year after year the drama was repeated, until, one day, the headlines stopped. The Sudbury and the Sudbury II disappeared, Island Tug & Barge was gone.
Writing with the care and detail of a historian, and the passion of a maritime adventurer, Pat Wastell Norris has parlayed her childhood seafaring passion into every story and anecdote - an interest instilled by her father who carried her about his 60-foot tugboat before she could walk. This never-before told history of Island Tug & Barge is a must-read for mariners and yachtsmen of every ilk--the armchair adventurers, professionals and everyone in between.
Customer Reviews:
True life adventure at its best.......2005-10-07
In December 1955 the stormy rescue of a disabled freighter by the Victoria, BC salvage tug Sudbury made headlines around the world: a feat which was to repeat year after year as the Sudbury and Sudbury II made dramatic rescues through typhoons and shipwrecks alike. High Seas, High Risk is the saga of the two salvage tugs which became famous for risky deep-sea rescues and long-distance towing; in the processing telling of an owner who began with nothing and turned two little tugs into a challenging, successful business. True life adventure at its best.
Sudbury, a famous name in marine salvage.......2000-01-09
This book tells the story of the Island Tug & Barge Co's two big salvage tugs, both named "Sudbury". Island Tug & Barge is now history. Its greatest years were the fifties and sixties. The big tugs were initially acquired for the towage of ships to the scrapyards, which was a thriving business in those years. The entered also in deepsea salvage work where both tugs earned their fame. The book tells about the tugs and, of wrecks, of ferocious storms, of tugs riding out typhoon weather the tow still attached. And of the crewmembers of course. The book is a very good read, also to the non-initiated in the business of deep sea salvage. It also has a number of photographs accompanying the text. It is good that this piece of marine history has been published.
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