Book Description
Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of key successful individuals such as Paul Orfalea, Founder of Kinko's, Inc. and Anita Roddick OBE, Non-Executive Director and Founder of The Body Shop. Intriguing biographies are followed by an in-depth analysis of the techniques these individuals used to market their new or expanded ventures. Entrepreneurial Marketing is organized into eight Mentor Modules. Students will learn from the entrepreneurs who have done it all and continue to come out on top.
Customer Reviews:
Success stories to emulate.......2003-06-09
Entrepreneurs need tangible, real information to guide their life-or-death efforts. Here's a great place to go for this information. You've heard some of these stories elsewhere, but this is a book that pulls it all together: e*trade, garage, the body shop, kinko's, xircom and much more. Even more importantly, these are some of the stories we're still living, like Ken Park's HyperCD, which is still emerging from the turmoil of the 2000 tech crash. Good reference book, great stories.
A Great Book to Keep in the Office.......2003-05-28
Entrepreneurial Marketing is a well written and insightful look into some of today's most influential entrepreneurs. As a consultant working with start-up and growth stage companies, I will be recommending this book to clients.
A Great Book To Keep In The Office.......2003-05-25
I found Entrepreneurial Marketing extremely insightful, well written and enjoyable to read. The book not only explores the backgrounds of some of today's most notable entrepreneurs, but also serve as a great motivator for people who want to start their own business. As the Managing Director of a Beverly Hills management consulting practice, this book will be a must read for our clients.
Well done with practical real-life examples..........2003-05-22
Written with enthusiasm & great insight, "Entrepreneurial Marketing: Real Stories and Survival Strategies" would be a helpful text for any Entrepeneurial-based marketing/business course. Encouraging and inspiring real-life cases of success from some of the best know entrepeneurs in the business world, with a good mix of advice and practical applications... Buskirk & Lavik have done their homework! A strong effort; I recommend this book.
A Handbook For Getting An Edge.......2003-05-22
As a senior marketing manager in a Fortune 100 technology company, I'm always on the lookout for marketing information I can immediately put to use. This book has clearly been designed for the marketing practitioner. The unique combination of advanced yet easy to implement marketing practices coupled with powerful insights from some of today's true marketing greats makes for a usable, fun and motivational read.
Book Description
This book is the most up-to-date and comprehensive source for federal law enforcement job-seekers available anywhere. It provides detailed profiles of 225 careers with more than 130 agencies, plus qualification requirements and training program descriptions; tips for navigating the federal personnel system, standing out from the crowd on application forms, and performing well during interviews; details on special hiring programs, including the four quickest ways to get hired; as well as on-line resources and many other features.
Unlike any other book, Guide to Careers in Federal Law Enforcement provides accurate and up-to-date information on 10 categories of positions, including: Criminal Investigators, Uniformed Law Enforcement Officers, Security Specialists, General and Compliance Investigators, Probation and Pretrial Services Officers, Law Enforcement Technicians and Specialists, Intelligence Specialists, Communications Technicians and Dispatchers, Compliance Inspectors and Specialists, and Correctional Personnel. Guide to Careers in Federal Law Enforcement is the ultimate resource for anyone who is serious about landing a career in the federal system.
Customer Reviews:
Good content. crappy book sales tactics (IMHO).......2006-04-26
The GOOD: Lots of agencies, groups, etc, I never thought of.
Never considered.
Lots of positions to consider and apply for.
In that respect, I'd say 5-stars.
The bad:
As I remember, I bought this book a couple years, maybe a few years ago.
At the time, it was available from a website I cannot seem to find any longer. (It was NOT bought from amazon)
I don't remember if this was the only book selling on that particular website or not (I do not remember it being a bookstore, more like a small website "sales page" for that exact book title).
Anyway the website I bought it from provided NO details about:
- terms of sale guidelines
- refunds,
- RMA's or their return policy,
UNTIL AFTER you submitted an order.
Meaning = you only found out AFTER you clicked on the
SUBMIT ORDER button.
Then you are greeted by a message saying that a fee, a restocking fee(?) of 50% would be charged to any returned books.
YIKES!
That really changed my opinion of the item I had just bought.
I was wondering if I had just gotten taken.
Why else would someone withhold terms of sale until AFTER the order was submitted?
Then basically smack-you-in-the-face with a 50% restocking fee or a 50% "gouge", for returns?
Such ploys are something that I'd expect some sort of a crappy book maker to resort to.
Therefore, a 1-star rating for methods of sales.
End RESULT: The book was what I was looking for, so no returns to worry about.
Marketing on that particular website (I wish I could remember it's URL) really left a LOT to be desired.
Left you feeling like might you just have been robbed.
(I understand some folks are paranoid about their intellectual property and think everyone is out to take advantage.
Like buy something, copy it and return it for a refund. But the book was large, many pages and places like Kinko's boldly post copyright rules so as to stop people from copying entire books.
Plus at 10 cents a page, or whatever they charge, a buyer of the book wouldn't be saving anything by copying it, vs buying a new 2nd book).
I'm glad the online book superstores (Like AMAZON) now offer most titles, from large and small publishers. That way I'll never have to go through that type of purchase process again, from a small, unknown website seller.
Exceptional Guide!.......2003-10-29
I got a copy of Thomas Ackerman's "Guide to Careers in Federal Law Enforcement" and couldn't put it down. It should be a required text at every college that turns out students who are destined for the feds. It is THE authoritative source for getting through the federal maze. The tactics Ackerman describes for the interviews, exams, and application forms would benefit anyone at any level of experience or expertise. I appreciate that it's written in real-world terminology that everyone can relate to, because many people who are trying to get hired into the feds do not have a law enforcement background. I also appreciate that the author shows you how to overcome lack of experience so you can compete with the best and brightest regardless of your background.
tons of jobs i didn't even know about!.......2003-07-03
the good: ackerman does a great job of summarizing all of the federal law enforcement jobs out there. there were a lot of jobs i didn't even know about before reading. the not so good: i bought the book with the hope of getting a lot of useful hints for passing the written tests and personal interviews, but found it didn't provide as much information as i had thought (still got a job though!). buy the book if you want lists and descriptions of nearly every fed law enforcement job out there. don't buy it for the "sure fire tactics for getting hired."
The champion of law enforcement career books.......2003-06-11
Guide to Careers in Federal Law Enforcement is the all-time champion of law enforcement career books. I know of about a dozen college classmates who used the book to get hired into great careers with federal agencies. Thomas Ackerman's law enforcement career books are number one bestsellers for a reason - he lays it right on the line and tells you what you need to know, without unimportant details.
Two job offers within the last week.......2003-05-15
I read Guide to Careers in Federal Law Enforcement and found the information and advice to be very useful. The career descriptions, agency information, advice on preparing application forms, and hiring process details have been very beneficial. As a result, within the last week I have received job offers from the Department of Homeland Security and the Department of the Interior. I would not be in this position if not for this book. I highly recommend it to anyone considering a career in federal law enforcement.
Average customer rating:
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Essential Finance Series: Divorce and Finances
Marc Robinson , and
Edward Lieberman
Manufacturer: DK ADULT
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
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General
| Personal Finance
| Business & Investing
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Divorce & Separation
| Family & Health Law
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Divorce & Separation
| Family & Health Law
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ASIN: 0789463199 |
Book Description
Know your rights clearly and quickly.
Knowing your rights in divorce may seem ominous, but it can be easy. In Divorce and Finances, the authors have collected the information, sifted out the nonessentials, and organized the rest into short, clear explanations to help you easily understand the details. They explain the concepts, break them down into manageable parts, and provide insights and tools. They explain how to use your rights to their full potential and understand how to protect yourself. They also offer special tips to help you avoid the pitfalls and take advantage of the opportunities available to you. Taking a clear, concise approach to money management, the Dorling Kindersley Essential Finance Series provides a practical and impartial resource to guide you through important financial decisions. Useful questionnaires pinpoint one's financial status while easy-to-use charts and graphs help track cash flow. Cut through the complexities of financial lingo and gain the confidence needed to build real financial security. Learn to live debt free, invest in the stock market, pay for a child's education, or plan for retirement. Filled with practical advice on all aspects of money management, this series offers an excellent foundation for building a personal finance library.
Customer Reviews:
A Divorcees Must Have.......2000-10-27
Dont get divorced without it!! You must read this in order to understand how best your finances are affected during this difficult period of your life. It is an easy to read, concise, packed with solid advice and information!!
Book Description
A comprehensive country by country visual directory of all the major aircraft carriers, with an informative and expert text describing the construction, appearance, function and history.
Product Description
The incredible story of the V-22 Osprey is told in words and beautiful photographs in this up-to-date CD-ROM disc. Beginning in September 2007, the Marine version of this aircraft, the MV-22, is planned for deployment at the Al Asad Air Base in Iraq with the Marine Medium Tiltrotor Squadron, known as the Thunder Chickens. The V-22 is a joint service, multi-mission aircraft with vertical take-off and landing (VTOL) capability. It performs VTOL missions as effectively as a conventional helicopter while also having the long-range cruise abilities of a twin turboprop aircraft. The Osprey is a tiltrotor aircraft with a 38-foot rotor system and engine/transmission nacelle mounted on each wing tip. It can operate as a helicopter when taking off and landing vertically. Once airborne, the nacelles rotate forward 90 degrees for horizontal flight, converting the V-22 to a high-speed, fuel-efficient turboprop airplane. The wing rotates for compact storage aboard ship. The first flight occurred in March 1989. The V-22 is the world's first production tiltrotor aircraft. Planned purchases include 360 for the Marine Corps, 48 for the Navy and 50 for the Air Force. The Marine Corps is the lead service in the development of the Osprey. The Marine Corps version, the MV-22A, will be an assault transport for troops, equipment and supplies, and will be capable of operating from ships or from expeditionary airfields ashore. The Navy's HV-22A will provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. The Air Force CV-22A will conduct long-range special operations missions. Services: Navy, Marine Corps and Air Force. Contractor: Bell-Boeing. * Propulsion: Two pivoting Rolls-Royce/Allison AE1107C engines. * Rotor Diameter: 38 feet (11.58 meters); Blades per rotor: Three. * Weight: 60,500 lbs max gross weight. * Airspeed: 272 knots (cruise speed). * Ceiling: 25,000 feet (service ceiling).
Product Description
The incredible story of the V-22 Osprey is told in words and beautiful photographs in this up-to-date CD-ROM disc. Beginning in September 2007, the Marine version of this aircraft, the MV-22, is planned for deployment at the Al Asad Air Base in Iraq with the Marine Medium Tiltrotor Squadron, known as the Thunder Chickens. The V-22 is a joint service, multi-mission aircraft with vertical take-off and landing (VTOL) capability. It performs VTOL missions as effectively as a conventional helicopter while also having the long-range cruise abilities of a twin turboprop aircraft. The Osprey is a tiltrotor aircraft with a 38-foot rotor system and engine/transmission nacelle mounted on each wing tip. It can operate as a helicopter when taking off and landing vertically. Once airborne, the nacelles rotate forward 90 degrees for horizontal flight, converting the V-22 to a high-speed, fuel-efficient turboprop airplane. The wing rotates for compact storage aboard ship. The first flight occurred in March 1989. The V-22 is the world's first production tiltrotor aircraft. Planned purchases include 360 for the Marine Corps, 48 for the Navy and 50 for the Air Force. The Marine Corps is the lead service in the development of the Osprey. The Marine Corps version, the MV-22A, will be an assault transport for troops, equipment and supplies, and will be capable of operating from ships or from expeditionary airfields ashore. The Navy's HV-22A will provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. The Air Force CV-22A will conduct long-range special operations missions. Services: Navy, Marine Corps and Air Force. Contractor: Bell-Boeing. * Propulsion: Two pivoting Rolls-Royce/Allison AE1107C engines. * Rotor Diameter: 38 feet (11.58 meters); Blades per rotor: Three. * Weight: 60,500 lbs max gross weight. * Airspeed: 272 knots (cruise speed). * Ceiling: 25,000 feet (service ceiling).
Product Description
The incredible story of the V-22 Osprey is told in words and beautiful photographs in this up-to-date CD-ROM disc. The V-22 is a joint service, multi-mission aircraft with vertical take-off and landing (VTOL) capability. It performs VTOL missions as effectively as a conventional helicopter while also having the long-range cruise abilities of a twin turboprop aircraft. The Osprey is a tiltrotor aircraft with a 38-foot rotor system and engine/transmission nacelle mounted on each wing tip. It can operate as a helicopter when taking off and landing vertically. Once airborne, the nacelles rotate forward 90 degrees for horizontal flight, converting the V-22 to a high-speed, fuel-efficient turboprop airplane. The wing rotates for compact storage aboard ship. The first flight occurred in March 1989. The V-22 is the world's first production tiltrotor aircraft. Planned purchases include 360 for the Marine Corps, 48 for the Navy and 50 for the Air Force. The Marine Corps is the lead service in the development of the Osprey. The Marine Corps version, the MV-22A, will be an assault transport for troops, equipment and supplies, and will be capable of operating from ships or from expeditionary airfields ashore. The Navy's HV-22A will provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. The Air Force CV-22A will conduct long-range special operations missions. Services: Navy, Marine Corps and Air Force. Contractor: Bell-Boeing. * Propulsion: Two pivoting Rolls-Royce/Allison AE1107C engines. * Rotor Diameter: 38 feet (11.58 meters); Blades per rotor: Three. * Weight: 60,500 lbs max gross weight. * Airspeed: 272 knots (cruise speed). * Ceiling: 25,000 feet (service ceiling). This incredible CD-ROM set is packed with over 26,000 pages reproduced using Adobe Acrobat PDF software - allowing direct viewing on Windows and Macintosh systems. The Acrobat cataloging technology adds enormous value and uncommon functionality to this impressive collection of government documents and material. Our news and educational discs are privately compiled collections of official public domain U.S. government files and documents - they are not produced by the federal government. They are designed to provide a convenient user-friendly reference work, utilizing the benefits of the Adobe Acrobat format to uniformly present thousands of pages that can be rapidly reviewed, searched by finding specific words, or printed without untold hours of tedious research and downloading. Vast archives of important public domain government information that might otherwise remain inaccessible are available for instant review no matter where you are. This book-on-a-disc format makes a great reference work and educational tool. There is no other reference that is as fast, convenient, comprehensive, thoroughly researched, and portable - everything you need to know, from the federal sources you trust.
Average customer rating:
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Advances in Unmanned Aerial Vehicles: State of the Art and the Road to Autonomy (Intelligent Systems, Control and Automation: Science and Engineering) ... and Automation: Science and Engineering)
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
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ASIN: 1402061137 |
Product Description
There has been tremendous emphasis in unmanned aerial vehicles, both of fixed (airplanes) and rotary wing (vertical take off and landing, helicopters) types over the past ten years. Applications span both civilian and military domains, the latter being the most important at this stage.
This edited book provides a solid and diversified reference source related to basic, applied research and development on small and miniature unmanned aerial vehicles, both fixed and rotary wing. As such, the book offers background information on the evolution of such vehicles over the years, followed by modeling and control fundamentals that are of paramount importance due to unmanned aerial vehicle model complexity, nonlinearity, coupling, inhirent instability and parameter values uncertainty. Aspects of navigation, including visual-based navigation and target tracking are discussed, followed by applications to attitude estimation on micro unmanned aerial vehicles, autonomous solar unmanned aerial vehicle, biomimetic sensing for autonomous flights in near-earth environments, localization of air-ground wireless sensor networks, decentralized formation tracking, design of an unmanned aerial vehicle for volcanic gas sampling and design of an on-board processing controller for miniature helicopters.
Book Description
This digital document is an article from Architectural Science Review, published by University of Sydney, Faculty of Architecture on September 1, 2002. The length of the article is 2761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Eagle Vertical Take-Off and Landing Aerial Rescue Platform.
Author: David Metreveli
Publication:
Architectural Science Review (Refereed)
Date: September 1, 2002
Publisher: University of Sydney, Faculty of Architecture
Volume: 45
Issue: 3
Page: 165(9)
Distributed by Thomson Gale
Book Description
This digital document is an article from Plastics Technology, published by Gardner Publications, Inc. on August 1, 1998. The length of the article is 782 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Recycler goes vertical, profits take off. (interview with Fix-Corp International CEO Mark Fixler)(Interview)
Publication:
Plastics Technology (Magazine/Journal)
Date: August 1, 1998
Publisher: Gardner Publications, Inc.
Volume: v44
Issue: n8
Page: p96(1)
Article Type: Interview
Distributed by Thomson Gale
Product Description
The incredible story of the V-22 Osprey is told in words and beautiful photographs in this up-to-date CD-ROM disc. Beginning in September 2007, the Marine version of this aircraft, the MV-22, is planned for deployment at the Al Asad Air Base in Iraq with the Marine Medium Tiltrotor Squadron, known as the Thunder Chickens. The V-22 is a joint service, multi-mission aircraft with vertical take-off and landing (VTOL) capability. It performs VTOL missions as effectively as a conventional helicopter while also having the long-range cruise abilities of a twin turboprop aircraft. The Osprey is a tiltrotor aircraft with a 38-foot rotor system and engine/transmission nacelle mounted on each wing tip. It can operate as a helicopter when taking off and landing vertically. Once airborne, the nacelles rotate forward 90 degrees for horizontal flight, converting the V-22 to a high-speed, fuel-efficient turboprop airplane. The wing rotates for compact storage aboard ship. The first flight occurred in March 1989. The V-22 is the world's first production tiltrotor aircraft. Planned purchases include 360 for the Marine Corps, 48 for the Navy and 50 for the Air Force. The Marine Corps is the lead service in the development of the Osprey. The Marine Corps version, the MV-22A, will be an assault transport for troops, equipment and supplies, and will be capable of operating from ships or from expeditionary airfields ashore. The Navy's HV-22A will provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. The Air Force CV-22A will conduct long-range special operations missions. Services: Navy, Marine Corps and Air Force. Contractor: Bell-Boeing. * Propulsion: Two pivoting Rolls-Royce/Allison AE1107C engines. * Rotor Diameter: 38 feet (11.58 meters); Blades per rotor: Three. * Weight: 60,500 lbs max gross weight. * Airspeed: 272 knots (cruise speed). * Ceiling: 25,000 feet (service ceiling).
Average customer rating:
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Vertical Take-Off
Richard Evans , and
Colin Price
Manufacturer: Nicholas Brealey Publishing
ProductGroup: Book
Binding: Hardcover
Company Profiles
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General
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ASIN: 1857882458 |
Book Description
In this candid behind-the-scenes look at one of the greatest corporate turnarounds of the decade, Verticle Takeoff offers lessons for any business in any industry facing the real world challenge of managing massive change successfullly.
Books:
- Environmental Issues and Waste Management Technologies XI (Ceramic Transactions Series)
- Event Planning Made Easy
- Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish
- Face the Press: Managing the Media Interview
- Fair Use, Free Use, and Use by Permission: How to Handle Copyrights in All Media
- Finding a Job After 50: Reinvent Yourself for the 21st Century
- Getting Through: Communication for Young Workers
- Good Vibrations Interactive
- Government Job Finder, 1997-2000 (Government Job Finder)
- Guide to Managerial Communication (7th Edition) (Guide to Series in Business Communication)
Books Index
Books Home
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- Carry Me Down
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions (The St. Lucie Press/Apics Series on Constraints Management)
Business Plans That Work: Includes Actual Business Plans That Successfully Attracted Financing
Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
