Bilingual Guide to Business and Professional Correspondence : English-French

Average customer rating:

Just what I need!

Bilingual Guide to Business and Professional Correspondence : English-French
J. Harvard
Manufacturer: Elsevier Science & Technology Books
ProductGroup: Book
Binding: Paperback
ASIN: 0080155944

Customer Reviews:

Just what I need!.......2004-07-31

This book lists business letters with Italian on one side, and English on the other. The advantage is that the message to potential business partners will be crystal clear, without translation issues. The letters I saw talked about meetings, and shipping of goods. It would be difficult to write these as a beginning speaker. I would buy this book, but no one seems to have one in Italian!

French-English Bilingual Guide to Business and Professional Correspondence (Bilingual Guides)

Average customer rating:

French-English Bilingual Guide to Business and Professional Correspondence (Bilingual Guides)
Anne-Marie Garcia , Joseph Harvard , and Felix Rose
Manufacturer: Pergamon Pr
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books
ASIN: 0080349889

Average customer rating:

Beating the competition

Extremely thorough preparation

Concise and helpful.

disappointing

INVESTAGATETOR

Beat the Street I: Investment Banking Interviews (WetFeet Insider Guide)
WetFeet
Manufacturer: WetFeet, Inc.
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
General | Investing | Business & Investing | Subjects | Books
Similar Items:

Beat the Street II: I-Banking Interview Practice Guide (WetFeet Insider Guide)

Vault Guide to Finance Interviews, 6th Edition (Vault Guide to Finance Interviews)

Vault Career Guide to Investment Banking, 5th Edition (Vault Career Guide to Investment Banking)

Monkey Business: Swinging Through the Wall Street Jungle

Heard on the Street: Quantitative Questions from Wall Street Job Interviews

ASIN: 1582072485

Book Description

Investment banking interviews are highly competitive. Beat the Street offers tips to acing interviews in corporate finance, research, sales, and trading. We talked to recruiters, new hires, and senior bankers at the leading investment banking firms to answer all of your questions about interviews--from information sessions to the final interview to the offer.

Customer Reviews:

Beating the competition.......2003-04-10

That's what it's all about especially now that the i-banking field has contracted so much. Still, getting the grades, the right recommendations, landing the right internships, going out for a bunch of different extracurricular activities and then finally preparing as much as possible for the interviews are all key to getting the job you want. At least that's what i've found. I used this guide as part of the preparation process, having been recommended it by a college counselor. Best advice I ever got. Good stuff. Very thorough. I've received exactly the offer I wanted. All my work and research has paid off.

Extremely thorough preparation.......2003-03-04

This guide provided excellent preparation material. It covered everything from the pre-interview cocktail session to the follow-up after the interview. The information provided in the guide was clear and easy to follow, so that flipping through for review of specific information was a breeze. My copy is all dog-eared from nervously flipping throught it again and again during my plane ride to perform my interviews. But my nervousness proved unfounded. When I felt stuck during the interviews, I just thought back to what I had read in the guide, and everything went smoothly. I even got to choose among a few of the firms I was really interested in. I recommend this to anyone who wants to be an analyst on Wall Street, but feels like they need a little help getting through the interviews.

Concise and helpful........2001-12-18

This guide is so compact that you can quickly get up to speed on I-Banking interviews in one night, if you had to. It truly covers only the essentials, without the clutter and filler that clogs other similar guides. If you can only afford one and you need a crash course, this is the one to go for.

disappointing.......2001-10-21

This report was disappointing. A more useful report on IBanking interviews is the Vault.com 2002 Guide to Finance Interviews or the Harvard guide to finance careers.

INVESTAGATETOR.......1999-07-31

IWANT TO SEE YOUR BOOK

The WetFeet Insider Guide to Citigroup's Corporate & Investment Bank

Average customer rating:

Objective and thorough
Kicking ...

The WetFeet Insider Guide to Citigroup's Corporate & Investment Bank
Wetfeet
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback

Company Profiles | Biography & History | Business & Investing | Subjects | Books

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books

Resumes | Job Hunting & Careers | Business & Investing | Subjects | Books

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 1582073201

Book Description

One thing hasn't changed since the John Houseman TV spots of years past ("Smith Bahney. They make money the old-fashioned way. They earn it."): Smith Barney, now Salomon Smith Barney, is still making money—oodles of it. Salomon Smith Barney, which is part of Citigroup's global and corporate investment bank, ranks number one in almost every major category in the league tables. Want to get in on the action? WetFeet brings you this Insider Guide to help you get your foot in the door at this giant among giants by answering questions such as:

What areas, other than M&A, has SSB picked up market share?
What is SSB doing in terms of damage control in regard to its involvement in the Enron and WorldCom scandals?
How does SSB operate within Citigroup's global and corporate investment bank?
What's the culture like at SSB?
What are some typical projects in I-banking, capital markets, and public finance?
What's involved in SSB's extensive training programs?
What can you expect from the recruiting process?
More!

Customer Reviews:

Objective and thorough.......2003-04-12

This is a good source for interview preparation and for evaluating the company. It provided a range of information to explain the company through and through. Worth its weight in gold if you're going into Salomon for an interview.

Kicking ..........2003-03-07

SSB is kicking ... in the league tables. I know that now that I've read this Insider Guide, which goes on to explain why SSB is doing so well. I'd really like to work for this company, so I'm doing what it takes to get a leg up on the competition. Like reading this guide and taking what I need out of it to create dialog with my contacts at SSB.

Deutsche Bank, 2006 Edition: WetFeet Insider Guide

Average customer rating:

Deutsche Bank, 2006 Edition: WetFeet Insider Guide
WetFeet
Manufacturer: WetFeet, Inc.
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 1582075441

Book Description

Deutsche Bank is determined to extend its already considerable reach into the world'ss coffers, improve operating efficiency, and serve its clients's growing financial needs. Job seekers interested in joining Deutsche can turn to this WetFeet Insider Guide to explore the bank'ss competitive strategy, position in the industry, organizational structure, company culture, typical compensation and hours, and recruiting process.

Careers in Investment Banking,2005 Edition: WetFeet Insider Guide

Average customer rating:

Careers in Investment Banking,2005 Edition: WetFeet Insider Guide
WetFeet
Manufacturer: WetFeet, Inc.
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
Similar Items:

ASIN: 1582074321

Book Description

Working in investment banking is a great way to learn the ins and outs of corporate finance and develop analytical skills that will prove useful throughout a business career. This popular WetFeet Insider Guide explores what working in an investment bank is really like; the opportunities for undergrads and MBAs; profiles of top investment banks; and the latest industry trends.

Charles Schwab: The WetFeet.com Insider Guide (Wetfoot.Com Insider Guide)

Average customer rating:

Charles Schwab: The WetFeet.com Insider Guide (Wetfoot.Com Insider Guide)
Wetfeet. Com
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Spiral-bound

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 1582070245

Book Description

Do you want to know what a job at Charles Schwab is really like-and do you want to know it quickly? WetFeet.com has the best research (and writing) team in the business. WetFeet.com guides are the industry standard-based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as the insider guide of choice.

So you want to work in financial services, but Wall Street just isn't the place for you. You should check out Charles Schwab. You won't get the quick bucks or bragging rights you'd get at a place like Goldman Sachs, but you will find lots of opportunity and a company with real values. In the WetFeet.com Schwab Insider, we'll tell you about those values and opportunities and about what it's really like to work for the house that Chuck built. You'll learn answers to all of the following questions: * What do the company's employees like and dislike about working at Schwab? * What impact does the firm's rapid growth have on daily life at the company? * How does Schwab's culture compare to the culture of the old-school Wall Street firms? * How much hiring will Schwab be doing in 1997, and what sorts of positions will the company be filling? * What are Schwab recruiters looking for? * What is Schwab's compensation scale? * What are some good articles to read in order to bone up before your interview?

Average customer rating:

Not just for job seekers

Citibank: The WetFeet.com Insider Guide (Wetfoot.Com Insider Guide)
Wetfeet. Com
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
General | Investing | Business & Investing | Subjects | Books
ASIN: 1582070296

Book Description

Do you want to know what a job at Capital One is really like-and do you want to know it quickly? WetFeet.com has the best research (and writing) team in the business. WetFeet.com guides are the industry standard-based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as the insider guide of choice.

A top U.S. bank since it first opened its doors in 1812 as the City Bank of New York, Citibank now calls itself a "global-growth company." And rather than merge with another financial-services firm, it is pursuing two goals: global presence and market dominance. Jam-packed with information and insider views, and written expressly for job seekers, this exclusive WetFeet.com Company Insider Guide will take you inside one of the world's largest financial institutions and tell you what makes it tick. You'll learn answers to all of the following questions: * What is Citibank doing to become the Big Mac of banking? * How can you pursue a career in consumer marketing, finance and general management--and work for Citibank the whole time? * What international opportunities does Citibank offer? * What does Citibank's slogan mean when it is translated into different languages? * What is the Balanced Scorecard? * Why does CEO John Reed have a reason to feel a tad smug these days? * Why is Citibank known throughout the industry as an excellent training ground? * What's a typical day in a life of a global consumer banker, project manager, or fixed income trader?

Customer Reviews:

Not just for job seekers.......2000-03-30

This book is not only for job seekers to get a job in Citibank, but also for those who are interested to know more about how Citibank selects its most important asset, human capital.

Also this book will tell you why some promising bankers in the making may not necessary able to fit themselves into Citibank criteria of selection despite the belief that Citibank is an excellence training ground for future leading bankers. To know why, read this book.

Book Description

Do you want to know what a job in this industry is really like-and do you want to know it quickly? WetFeet has the best research (and writing) team in the business. WetFeet guides are the industry standard--based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as the insider guide of choice.

Do you want a Wall Street job with some international flair? Then check out Credit Suisse First Boston. With power bases in both New York and London, CSFB is moving into markets around the globe. Culturally, the firm gives employees a wide berth to be creative rather than imposing structure from the top down. So if you want the freedom to try new things and don't mind a little uncertainty in the workplace, read on.

Want to find out more about CSFB? Already have an interview but don't have time to prepare? Then let the WetFeet team do your homework for you. The WetFeet Press Insider on CSFB tells you about life inside the firm, helps you make sense of the recruiting process and gives you all the details you need to ace your interview You'll learn answers to all of the following questions: * How does CSFB differ from all the other Wall Street firms? * What do employees love most and like least about working for CSFB? * What's the best way to get a job in one of CSFB's many international offices? * What's the firm's summer internship program like? * What type of person succeeds at CSFB? * What areas of the firm are growing? * What hot new developments should job seekers know about?

Average customer rating:

Gives you an edge

Tons of great info

Merrill Lynch: The WetFeet.com Insider Guide (Wetfoot.Com Insider Guide)
Wetfeet. Com
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
General | Investing | Business & Investing | Subjects | Books
ASIN: 1582070261

Book Description

So, you want to work for "Magnificent Merrill." It's still one of the biggest and best, but with the consolidation of firms on Wall Street and the increasing role of commercial banks in underwriting and investment banking, Merrill is no longer the undisputed leader. That said, "Merrillization" is the strategy that many competitors seek to emulate and shorthand for a winning combination in a bull market. What does this mean for job seekers?

In the WetFeet Insider Guide on Merrill Lynch, our insiders tell you about life inside the firm that has the bull as its corporate symbol. You'll be ready to ace your interviews after reading your Company Insider! You'll learn answers to all of the following questions: * How does Merrill's business base change according to economic environments? * How is the firm different from the "white shoe" crowd? * What do employees love most and like least about working for Merrill Lynch? * Where is the firm heading? * What are the exciting new developments job seekers should know about? * What is the recruiting process like? * What tips do Merrill insiders offer to help you ace your interviews?

Customer Reviews:

Gives you an edge.......2003-04-12

This is stuff you can't get from the recruiting website. Read this guide if you really want to impress our interviewer with knowledgable responses, including why you really want to work for Merrill Lynch.

Tons of great info.......2003-03-07

Money well spent on a guide that's chock full of research, stats, tables, rankings, insider quotes, profiles, info on the recruiting process, training opps, recommended reading, and more! Wow! I've definitely gained a great deal from reading this guide and feel I'm that much closer to nailing the interviews (now that I know what that involves!) and getting into Merrill. It's definitely one of the top runners in terms of where I'd like to see myself in the next year!

Careers in Investment Banking (Wetfeet Insider Guides)

Average customer rating:

Great resource!

Careers in Investment Banking (Wetfeet Insider Guides)
Wetfeet
Manufacturer: Wetfeet
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
Similar Items:

ASIN: 1582076626

Product Description

Intensely competitive, action-oriented, and profit-hungry, investment banking can seem like a larger-than-life world where deals are done and fortunes are made. And that it is. But it's also a great place to learn the ins and outs of corporate finance and pick up analytical skills that will prove useful throughout your business career. But investment banking has a very steep learning curve, and chances are you'll start off in a job whose duties are more Working Girl than Wall Street.

Customer Reviews:

Great resource!.......2006-09-20

I thought this was a good overview of the I-banking industry. It helped me vastly in my ongoing quest to choose a career path. It made me excited about I-Banking, but also provided a lot of the dirty details that come along with the job. I recomend this book to anyone clueless about what I-Banking is or investigating different avenues in it.

Killer Investment Banking Resumes! 2nd Edition: WetFeet Insider Guide

Average customer rating:

A Good Resume Guide
cheaper than a career counseler
Effective Industry-Specific Information
Real Examples are a plus

Killer Investment Banking Resumes! 2nd Edition: WetFeet Insider Guide
WetFeet
Manufacturer: WetFeet, Inc.
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books

Resumes | Job Hunting & Careers | Business & Investing | Subjects | Books
Similar Items:

ASIN: 1582074313

Book Description

For all investment-banking hopefuls hoping to land an interview with the investment bank of their choice, WetFeet comes to the rescue. This book describes how resumes and cover letters are used in the I-banking recruiting process; insider tips for resume content and format; what I-banking recruiters look for when reviewing a resume; how to improve the quality and marketability of your resume.

Download Description

You're dying to get an interview with Goldman, Morgan Stanley, or Merrill. The resume submission deadline is only days away. You know that hundreds of I-banking hopefuls are vying for a spot on the same crowded interview schedules. How will your resume stand out among the crowd? You know there's no way you'll be able to add another extracurricular presidency to your list of "Other Activities" by next week. Even you can't read your resume for more than 10 seconds without your eyes rolling into the back of your head. Never fear, for WetFeet is here to help!

Turn to this WetFeet Insider Guide to learn

How resumes are used in the I-banking recruiting process.
How cover letters are used in the recruiting process.
Insider tips for resume content and format.
What I-banking recruiters look for when reviewing a resume.
How to improve the quality and marketability of your resume.
About mail-merge morons, or the quickest line between your resume and the trash can.
About reviews and rewrites of resume and cover letter samples.

Customer Reviews:

A Good Resume Guide.......2005-07-21

A good resume guide, but I wouldn't say it's a killer. Not sure if it actually helps, but it definitely strengthen my writting skills.

cheaper than a career counseler.......2003-04-12

This guide is good for people new on the consulting scene who aren't quite sure how to structure or what to include on their resumes. I ended up going to a career counseler to get professional help on my resume and they pretty much told me everything I had already learned from this guide.

Effective Industry-Specific Information.......2003-02-20

This guide was really informative and easy to follow. It provided plenty of resume examples to go off of, and each example was specifically geared towards I-banking. This was much more effective than trying to model your resume after examples that are totally unrelated to what you're going after.

Real Examples are a plus.......2003-02-20

I'm finding the "real life" examples of resumes in this guide--the before and after versions of each--to be extremely useful in improving my resume. I've passed my updated version by a few friends who are in the I-banking industry and they've given me a thumbs up. It's much easier to show my cleaned up resume to my buddies rather than hand them something that they have to slog through and pick apart. Definitely a guide worth buying.

Average customer rating:

Gobbledy gook

Very disappointed

emotions and money? read this book

Dealing with the Inner Game of Investing

Mixed feelings.

Investor Therapy: A Psychologist and Investing Guru Tells You How to Out-Psych Wall Street
Richard Geist
Manufacturer: Crown Business
ProductGroup: Book
Binding: Hardcover

General | Investing | Business & Investing | Subjects | Books
General | Personal Finance | Business & Investing | Subjects | Books
Similar Items:

Mind over Money: Match Your Personality to a Winning Financial Strategy

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series)

Investment Madness: How Psychology Affects Your Investing...And What To Do About It

Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

ASIN: 0609609165
Release Date: 2003-09-23

Book Description

If your investing strategy has relied on the facts—financial statements, annual reports, technical charts, and so on—congratulations! You’re on the way to becoming a successful, complete investor.

But you’re only partway there. If the markets are about mood swings, turbulence, and uncertainty, if the herd buys like crazy one day, only to sell off the next, doesn’t it make sense for you to have a grip on the way in which your individual psychological makeup and emotional state affect your investing strategy? Doesn’t the complete investor need to understand both the facts in his head and the emotions of his heart?

Dr. Richard Geist has combined the art and science of the seemingly unrelated fields of psychology and investing. He shows that investing success means both having and using solid information and expertly understanding, monitoring, and managing your emotions. This is the first book directed at professional and individual investors alike, illustrating how they can use emotions to become more effective at meeting the ever-increasing challenges of today’s investing environment. Dr. Geist’s coverage is stimulating and wide-ranging, including topics such as:

•Recognizing emotional reactions such as confidence and anxiety as clues to making investment decisions
•Avoiding the most common psychological investment mistakes
•Analyzing your psychological risk quotient
•Reacting appropriately when you’re caught in a stampeding herd
•Learning how patience—or the lack of it—influences investing decisions
•Responding in psychologically healthy ways to losing money in the market
•Gaining the psychological skills you need to sell a stock and learning why these skills differ from those needed when making a buy decision
•Understanding the psychological needs of management while obtaining useful, valid information for making informed investing decisions

Conventional wisdom says “park your emotions at the door when making investing decisions.” Dr. Geist brings a new, important perspective to show that the conventional wisdom is not only wrong but harmful to your financial well-being. Success lies in understanding your emotional reactions to the market and its participants and integrating an emotional understanding of yourself into your investing strategies. The successful investor is, above all, a human investor, not a “perfect” machine-like investor.

Customer Reviews:

Gobbledy gook.......2004-08-18

I found nothing of value in here. This guy is from Harvard so I thought there would be some poignant, new, insightful analysis here. Instead I found pop-psychology stuff that is entirely unhelpful and nothing concrete in which the reader can put into practice. Not only that, it doesnt provide any improvement or insight into the investment psychology literature. I read 1/2, couldnt bare the rest.

Very disappointed.......2004-05-12

I was deeply attracted by the bold tagline printed on the back cover "Dr Richard Geist's rules for using the power of your emotions to out-psych Wall Street" as below:

1. Leverage your emotions, dont exorcise them. (Understand how your idiosyncratic emotions undermine or enhance your investment decisions)
2. Dont just rely on the facts. (Understand also the deeper psychological forces that move Wall Street)
3. Know yourself. (Master an investing behavior in harmony with your own personality and lifestyle, your reaction to anxiety and pressure)
4. Understand the nuances of risk (Know how you feel when buying and selling)
5. Break the taboo (Understand your mistakes, and correct them)
6. Empathize with management
7. Recognise your investing anxieties
8. Be an interpersonal investor (expansion of perspective and protection against group think)

Very attractive, huh! So sorry that the author failed completely to write up to what he or his editors promised. Dont know whether the author's writing or story telling skill is so poor or what, the book appeared to be a boring pile of 291 dissociated pages that I find it very difficult to concentrate and read on. There are many real life cases and examples, but I can hardly draw from them any practical and memorable lessons.

In a word, dont waste your valuable time and hard earned money on this. Spend them elsewhere more productively.

p.s. How come the author gave no answer/suggestion/analysis for the 9 page "investment personality questionnaire" at the end of the book?? Should readers bring their answers to the author personally for advice???

emotions and money? read this book.......2004-03-09

This is a book both every investor and financial advisor should read. Rather than proposing a scheme for eliminating emotions from your investment decision-making, which is the mantra of most books, Geist cogently argues that emotions are always present in risky decisions. His solution is not to ignore them, but instead to understand them and see how they idiosycratically afftect our investment choices.

Investor Threapy is one of the only books I've read that makes clear how profound the ramifications actually are of integrating emotions into investment decision-making. The book clearly spells out in an easily readable way how emotions influence not only when we buy and sell, but what sectors of the market we choose to play in, how we gauge our own risk level, how we repond to herd mentality, how we deal with loss, and how we so often mismatch our personality to an investing style.

Geist offers a fascinating view of how to understand management, and why it is so important to invest along side a group of trusted others-what he calls Interpersonal Investing. Any reader of this book will come away with information and ideas not published anywhere else on how to use our emotions to enhance our perfomance and results.

Dealing with the Inner Game of Investing.......2004-03-02

Reviewer: A reader from Winchester, MA

About half way through this book, I made the same mental connection that I made about 20 years ago when I read Tim Gallwey's classic, "The Inner Game of Tennis."
That is, this is a very fresh and relevant way to look at a complex game phenomenon with a very quiet and objective mind.

While this may not be a book for the technically sophisticated investor, it is highly recommended for a wide range of investors that are looking to create and sustain a personal psychological advantage on the market.

In many ways, this is a book that enables the reader to look at the market in a Zenlike way. Rather than dealing with winning investment strategies, it deals with an often overlooked and more important aspect of investing: creating and managing winning emotional strategies.

Without sounding overly Eastern in philosophy, Dr. Geist deals with strategies to help the average investor focus more of their energies on understanding their personal emotional reactions to the market. His thesis is that you can achieve greater happiness and success by integrating an emotional understanding of yourself into your investing strategies.

Like Gallwey, Dr. Geist provides the reader with a much needed perspective and tools for helping to manage the most difficult opponent we all face, our own emotional inner game.

Mixed feelings........2003-10-06

Let me first say that I like this book better than most of the other investing psychology books out there that I have examined. But I have two problems with the book. First, there is an investor psychology test at the back of the book which is also available on a website. My question is, especially after reading the test questions, how scientific is this test? I doubt that it really tells the taker anything but many will be suduced by it anyhow. Most of this material I have seen is either rubbish or Mickey Mouse. Second, any investor that needs this material does not need this material. In other words any investor that does not already understand this material independent of the book a priori is certainly not in need of studying this book and then attempting to beat the market with his/her new found knowledge. My own experience is that the psychological equipment needed to truly outwit the market is necessarily the result of long hard experience, not reading books. The completely clueless may find solace here but until the material is internalized it is probably of not much use. The book provides no help on internalization.

Product Description

Whatever happened to Cadbury's Aztec, Dobson's Moon Pebbles, Ogo-Pogo Eyes & Dr. Smile's Bronchials? Why do some people still think swallowing gum is fatal? Who thought up lines like: 'It's the honeycomb middle that weighs so little'? These questions & hundreds more are discussed here -- a celebration, chronology & pop-cultural history of 20th-century confectionery in Great Britain. The book is filled with stories of forgotten brands & traces patterns of consumption as well as exploring the world of sweet manufacturing. From the days when marshmallows were made with horse glue for chewiness to the lollipop tax to the recent multi-million-pound launch of the Fuse Bar, the book provides an irreverent & humorous blend of fact & trivia. Illus.

Books:

Books Index

Books Home

Recommended Books