Book Description
With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read.
Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau.
It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: "Hitherto designers have had to rely on their guesses as to what works best... all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts."
Previously published as Type & Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158
Customer Reviews:
An indispensable guide for typography and layout.......2006-09-04
As stated in the beginning of Type & Layout, this in "...not a book about opinions, it reports the results of nine years of hard-nosed, rigorous research." For anyone working in publishing, this book is an indispensable guide for using typography and layout that ensures maximum comprehension and readability.
Colin Wheildon covers a wide range of topics including the readability of serif vs. sans-serif body type, upper and lower case vs. ALL CAPS, black vs. color body text, and much more. The conclusions in this book are clear, the supporting research data is convincing and the examples provided are enlightening.
The only thing I don't like about this book is the horrible cover design (front and back) and the ad for other Worsley Press books in the back. As David Ogilvy states in the forward, the person who ignored the rules presented in this book "should be burned in oil." In any case, I highly recommend this book if you have never read this before.
An essential for book designers and publishers.......2006-04-05
This classic offers not opinions but facts based on surveys. It is one of those books I deem as an essential for my publishing library. No other book covers the subject with such clarity and credibility. It is a must-have for anyone involved in the layout and design of the printed word, whether a book, a magazine or
an advertisment. As a typesetter and publisher I refer to it often.
Disappointing new edition.......2005-11-09
I adored the first edition of Type & Layout. When I saw it was being reprinted, I promptly bought copies for every graphic designer I know and wrote a glowing review of it for Amazon.com. Then I received my copy of this new edition, and I have deleted my glowing review to submit this much-dimmer one. Geoffrey Heard, who provided the "additional material" for this edition, has taken a readable, well-laid-out book and transformed it into a mess of drawings of eyeballs, arrows pointing every which way, scattered call-outs, multiple exclamation points and question marks, and unnecessarily dramatic pronouncements ("A shocker!"). Every one of Wheildon's rules is broken in the layout of this new edition, and Heard should be permitted nowhere near Photoshop. I wonder who decided that Weildon's book, which had been through four printings and stood the test of time, needed improvement, or that Heard was the guy to improve it. The good news is that most of Wheildon's original work remains intact. So, buy this book, ignore all the extraneous, messy, goofiness that Heard infused into it -- you'll know it when you see it -- and give it all of your designer friends with the disclaimer that it used to be a really great book.
type and layout: are you communicating or just making pretty shapes.......2005-08-30
finally a book that uses actual studies to determine the most easily read type and layout. great book.
Beyond Ogilvy.......2005-07-27
If you've ready Ogilvy On Advertising, you've been slightly introduced to some of the concepts in this book.
This however goes deep and covers so much more of the how and why. The book will revolutionize the way you look at the print/advertising world. You'll recognize all the garbage that's pumped every day, and you'll appreciate it when you come across a real layout gem.
Average customer rating:
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Becoming a Contagious Christian: Six Sessions on Communicating Your Faith in a Style That Fits You (Participant's Guide)
Mark Mittelberg ,
Lee Strobel , and
Bill Hybels
Manufacturer: Zondervan Publishing Company
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Becoming A Contagious Christian
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The Heart of Evangelism
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Spiritual Birthline: Understanding How We Experience the New Birth
ASIN: 0310257875 |
Book Description
In this delightfully informative and entertaining book, Dr. Ruth K. Westheimer gives new meaning to the words "We need to talk." In her unmistakable voice, she urges couples to speak, listen, share, sing, get dressed up, write things down, or do whatever else it takes to express the feelings in your hearts. Best known for her plain talk about human sexuality, she encourages setting time aside each week to read and discuss one of the lessons she's written. Do this together weekly for a full year, and it could make a world of difference in your relationship.
Here is a sampling of the valuable tips and advice you'll read about:
DO tell your partner how you feel and what your needs are, but choose your words carefully and express them at the right time. Be sure what you are saying is what you want him or her to hear.
DON'T wait until you are blind-sided by sudden crises, tragedy, or anger to express your feelings.
DO unplug the TV, put away the to-do lists, turn off the computer screen playing in your mind, and find some quiet time along to be with each other.
DON'T focus on old grudges or make promises you can't keep. Apologize if you need to or accept your partner's apology; then move on.
DO close the blinds, light some candles, listen to your favorite song, and take time to reconnect if you've been apart.
DON'T expect to find an instant soul mate. New love needs time to grow, but when both people work at it, the rewards can be incredible.
DO deviate from routine. Be spontaneous. Plan something unexpected. Boredom is one of the leading killers of intimacy.
DON'T miss any opportunity to touch. No matter how fleeting the moment may be, make every hug count.
ABOVE ALL... DO keep the conversation flowing... It will strengthen the bonds between you and keep you connected with the one you love.
Book Description
Focusing on skills of self-disclosure, listening, responding, challenging, and participating in groups, You and Me presents a systematic step-by-step procedure for increasing self-awareness and improving communication skills.
Customer Reviews:
excellent for beginners in listening skills - a real winner.......1999-03-03
I have had to read Egan's "The Skilled Helper" for a B. Counseling I am doing, and someone lent me a well worn ancient version of "You and Me". Having read a bit on listening skills and having been counselling (two "ll" for Australian spelling), I thought I knew it all, but I found Egan's You and me" so concisely helpful. I wish I could give it to all my clients. I guess there are other books around, but for a generic listening skills book, I don't think you can beat You and Me.
Book Description
This Willow Creek Resources six-session evangelism course for churches and groups of all sizes is designed to equip believers for effective evangelism by showing them how they can share the gospel in a natural and powerful way while being the person God mmade them to be. The kit includes 1 leader's guide, 1 participant's guide, 2 DVDs, 1 PowerPoint CD-ROM and 1 copy of the Becoming a Contagious Christian book. These components are also available separately.
Customer Reviews:
Excellent!.......2007-05-29
This book is excellent for the christian who wants to add joy to his(her) christian life. The seminar can change the environment of a local church. If you have been bogged down with work and work at church, this will deliver you.
LB
Puerto Rico
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Are You Communicating?: You Can't Manage Without It
Donald Walton
Manufacturer: McGraw-Hill Companies
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Binding: Hardcover
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ASIN: 0070680523 |
Book Description
Take advantage of what the world's best communicators have to say about listening, writing, and establishing rapport with people. What do Art Linkletter, Andy Rooney, Barbara Walters, Lee Iacocca, David Reynolds, Harry Truman, and Sigmund Freud have in common? They are great communicators. And they, along with dozens of business leaders, have contributed their communications insights to this unique book. To their insights Donald Walton has added his own, developed over his years of experience as an executive vice president at General Motors, advertising executive, and corporate marketer. He has come up with the complete guide to the one essential skill so many business people lack: communication. With discussions of listening, body language, presentations, meetings, and interviews, writing, listening, speaking, and developing day-to-day rapport, this book will enable you to inform, instruct, persuade, and inspire the people you work with.
Product Description
Communication your faith in a style that fits you.
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All You Need to Know About Communicating On-Line ("Net" Guide)
Davey Winder
Manufacturer: Future Publishing
ProductGroup: Book
Binding: Paperback
Internet
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ASIN: 1898275327 |
Book Description
Offers specific how-to instructions for involving employees in designing new work methods and developing strategies for organizational improvement. Presents in-depth case studies of organizations that have used these techniques.
Download Description
In Productive Workplaces Revisited, Marvin Weisbord takes the next step in exploring effective strategies for improving workplace productivity through dignity, meaning, and community. Remarkably, in this new edition the author revisits the case studies from the first edition, Productive Workplaces, to show the long-term effects of OD interventions -- twenty-plus years after the fact and provides invaluable insights for practitioner and student alike. In five new chapters, Weisbord reinterprets his systems work in health care and steel-making, describes how “future search,” his method for “getting everybody improving whole systems,” has crossed cultures on five continents, and summarizes his learning from following up cases decades later. This edition also presents in-depth case studies of organizations that have used these techniques to increase output, cut costs, create strategic plans, manage conflict between functions, and more.
Customer Reviews:
OD Companion.......2007-10-03
This is an enlightening and well written book on the evolution and development of organisational development. The book is concise with minimal unnecessary fluff. The author presents a compelling case for improving workplace productivity through dignity, meaning and community. From reading this high quality book, managers should be able to work collaboratively with employees to make the workplace interesting, humane and productive.
This is a fantastic book which is recommended reading for those with an interest in the practical application of organizational development techniques and approaches. It has loads of accessible, relevant and important information that makes it indispensable for those involved in change management and human resources management. It is also necessary reading at the best MBA programs
Great.......2007-01-16
I received my book in a timely fashion, so I'm very pleased with my purchase.
Not Relevant.......2007-01-06
I only read the first 9 chapters. The first one was good. The second 8 were not - a relatively boring version of the history of management. Try reading other sections of the book if you want to get something out of it.
Best in it's class.......2006-08-02
This is my all-time favorite book on the history and philosophy of Organization Development. I recommend it to every person who comes to me for an informational interview and it's required reading for all staff and interns at our consulting firm, Community At Work.
Productive Workplaces Revisited.......2005-11-20
This was one of the first books I've read on Organization Development. After reading a multitude of OD books since it is still the only one that I enjoyed and found useful information in an easy to use format from cover to cover. I still reference it today.
Book Description
In 1973, Joe Karbo wrote and published this unique personal guide revealing the secrets that gained him a net worth in excess of $10 million dollars (a lot of money in 1973).
Joe sold his book only through direct response advertising...a book that sold over 3 million copies without ever being available in a bookstore!
"The Lazy Man's Way to Riches" is Joe's philosophy on life, and how to live it richly, successfully, joyously and lazily.
It is a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as marketing text by companies, colleges, and universities worldwide.
It is now a classic in both the Self-Help/Personal Development and the Direct Response Marketing fields.
This Rare, Original 1973 Limited Edition direct from Joe Karbo's original Publishing Company is a classic that belongs in everyone's Success library!
Customer Reviews:
Lazy Man's Way to Riches.......2007-01-15
There is supposed to be a companion Web site that is not available and no contact with the author seems to be available. Very frustrating. There is a companion guide that is out of print and is offered used on different Web sites for over $1,000. It's ridiculous.
My favoriate book to give away.......2003-04-03
I have had a copy of this book since 1995 and it has had an amazing effect in my life. Whenever I've had problems I've cracked this book open and gotten things moving ahead again! I've given many copies away to friends and family...no wonder over 3 million copies have sold! I'm a big fan of the lazy way!
My favoriate book to give away.......2003-04-03
I have had a copy of this book since 1995 and it has had an amazing effect in my life. Whenever I've had problems I've cracked this book open and gotten things moving ahead again! I've given many copies away to friends and family...no wonder over 3 million copies have sold! I'm a big fan of the lazy way!
Do Yourself A Favor! Get the Revised Lazy Man's Way.......2003-01-29
This book packs a double good punch!
The first is that it is the best personal growth-self help book I've ever read. Seriously. I am a self-help junkie with a large success library of self-help books and the Lazy Man Way to Riches Revised is my favorite by far!
Karbo and Nixon revised the original 70's "Lazy Man", which was great, into this true classic that works for today's world.It still has everyword of the original in it, but it also now has more up to date ideas and suggestions. Their style is simple and direct, easy to read and understand and it has tons of wonderful motivational quotes! Everyone loves a good quote!
Now here is the best thing about it ... it's easy to apply to my life so I can actually achieve the goals I set - not just read how to achieve them. Karbo and Nixon are like the wise old owls in the woods. Their wealth of experience and information about how to "get from where you are to where you want to be" has all been pulled together and put into this book. I have already made some long overdue changes needed in my life.
I'm on my 3rd reading and I find great new stuff each time I read it. It's highlighted in 3 different colors now .(Combined with the workbook that goes along with the "Lazy Man", I feel this is the best self help program ever because it helps me apply what I am learning..)
I really bought the book for the self-help part. I didn't even think about the second part of the book when I ordered it. I have to tell you - the second part of the book was a fantastic surprise. I am in sales and didn't think I had anything to learn, but I learned so much from the first part of the book I figured it wouldn't hurt to read the second half.
I'm glad I did because I learned alot from the second part of the book, which is really about direct response marketing. I don't do mail order, but I found the selling and marketing principles more helpful than any other sales or business book I've read. The part on ad writing is worth the price of the book alone. Much of the information in the second part of the book is dated, but the basic selling and marketing principles are timeless and work in today's world just as well. I am now using those principles to help build my Internet business!
Dreaming don't pay the bills........2002-12-28
The book was a fare read. After applying the strategies and adding some belief I expected some positive results. However, as is true of most books like this, it all resulted in nothing but a let down. The second part of the book is about starting a mail-order business from your kitchen table. That didn't work either, as it costs more time and money than was indicated. I guess this book was written when people lived simpler lives and a dollar was worth a dollar. The book probably sold very well by mail-order. I guess if you write your own book on mail-order and find a way to promote it so today's society will bite, you too could take the lazy man's way to riches. Lots of luck.
Book Description
"Outperform your competition and enhance the quality of your life!"
International Bestseller–4,167,500 happy readers... and climbing
Special 30th Anniversary Edition w/online interactivity
Completely revised, updated, and expanded!
Based on the classic teachings and philosophy of the original "Lazy Man," the late Joe Karbo–and continuously updated by Richard G. Nixon–The Lazy Man’s Way to Riches has helped millions of people over the last three decades become more successful both personally and professionally.
This special 30th Anniversary Edition of The Lazy Man’s Way to Riches still contains all of the hard-won knowledge that made the original "Lazy Man" successful, both personally and professionally, but it also includes new material on just about every subject contained in the first edition, as well as important information you need to succeed in today’s digital age.
The Lazy Man’s Way to Riches Really Works . . . Here’s Proof!
"Do the ‘secrets’ revealed in The Lazy Man’s Way to Riches really work? This book helped me move from bankruptcy to becoming a self-made millionaire. Most books just don’t deliver. The Lazy Man’s Way to Riches is the exception. It’s helped me and at least 100,000 others achieve success. I’m very grateful!"
–Howard Ruff
Financial expert, bestselling author and publisher of The Ruff Times newsletter
"Want to get rich? Take my advice and follow his."
–Seattle Times
"When I first read, The Lazy Man’s Way to Riches, I was literally unemployed, undirected, and had no conception of what I wanted to do with my life. I followed your advice, and almost like magic, I became successful beyond my grandest expectations. Thank you for paving the way for the greatest opportunity I ever had."
–Jay Abraham
America’s Number One Marketing Wizard
Customer Reviews:
The one who's lazy here is the author and the publisher.......2007-05-22
Inside the book there is a link to a "support" site that is supposed to have further material (I managed to download the first few installments....) and then was shut down. Neither the author or the publisher reply to any email to respond to the requests to honor their promise.
Do not waste your time and money here: you will be totally disappointed.
Don't spend the money!.......2006-08-29
It's a good read but they advertise all this free stuff you'll have access to once you go to their Website. The problem is... they don't have a Website! Buyer Beware!
What a let down.......2006-05-11
Having read the original 1970s "Lazy Mans Way To Riches' I was excited to see a revised addition avaliable. However I was rapidly dissapointed when I tried to access the highly acclaimed website that the author frequently enthuses about....I was appalled that the website wasn't avalaible and it would seem from talking to others that it hasn't been for some time. I feel completley cheated by this and can't bring myself to read another page of this book. Joe Karbo must be turning in his grave.
The Author Doesn't Support His Own Product ... neither does the publisher!.......2006-04-01
It's now 2006. I just bought this book, mainly because of all of the online bonuses and workbooks promised -- Oops. There aren't any online resources available.
I like the earlier version of the book, but this edition refers me to the workbook that I can('t) get online. Each time the book sends me to the elusive site, I feel cheated.
I contacted Wiley (The publishers). They said that the site was supported by the author, and that they had contacted the author long ago about the problem.
Then they told me to have a nice day.
Is there any way to "impeach" this author?
Keith Pascal, author of Wrist Locks: From Protecting Yourself to Becoming an Expert
Insightful!.......2005-09-08
Author Richard Gilly Nixon has revised Joe Karbo's original classic, `The Lazy Man's Way to Riches'. Karbo, an entrepreneur who stood publishing on its head by selling more than four million copies of his book, believed that most people hypnotize themselves into failure with disparaging internal monologues and defeatist attitudes. So, he developed exercises to help you alter negative scripts and attain your objectives. Nixon extends Karbo's idea that prosperity means more than adding zeros to the total in your bank account. True wealth, Nixon maintains, comes from understanding your purpose in life and pursuing it with all your heart. Many books advise you to think positively and to bolster your self-image, but they fail to tell you how. This book, with its binder-sized format, wide margins and 54 brief chapters, invites you to start a self-reclamation project. In case you wonder where to begin, its 11 solid chapters on Internet marketing will help you channel the wellsprings of motivation that emerge as you read. Although you've heard some of this advice before from Dr. Phil and his ilk, Nixon's book will move you to take action, and for that, we recommend it to restless entrepreneurial souls. Have confidence.
Customer Reviews:
A must for legal libraries.......2005-08-09
Skadden is an excellent history of both the rise of the modern law firms as well as one of those firms which epitomized that movement. Lincoln Caplan uses an indepth analysis of the practice, politics and people of Skadden Arps to analyze how and why law firms, which had traditionally been small parterships have since grown into businesses as large and competitive as many of the corporations they represent. The story is very well written and insightful and it is obvious that Caplan did extensive research both inside the firm and in legal libraries. I would highly recommend this book to anyone interested in legal history and it is a good insider's guide to people who do not have experience in a law firm, but are considering working in one or are simply curious what goes in them.
Doodle Joe.......2002-05-15
There's usually something important to be learned by the absent minded habits of the great and powerful. This book includes one about Joe Flom: He likes to fill the margins of his notes with tightly wound, intricate geometric patters that are uniquely his own design. The author doesn't read much more into it, but there's no reason we readers can't. According the author, Mr. Flom can also be a little brusque in private.
For law students in particular, this book is a good dose of reality if they are wondering what it's really like to work in a big firm. Interesting critique of the usefulness of this book: I recently asked a Skadden associate (not in their NY office) how he liked this book, and he had not read it. He had to look it up on the firm's website to determine what I was talking about. So this book can help the non-Skadden population understand the Skadden firm perhaps better than the firm understands itself. That would be the ultimate tribute to the author, and a Delphic oracle to Skadden's leadership.
Since reading this, I cannot help thinking of Joe Flom whenever I'm trapped in some boring meeting, or sidelined in court, waiting for my case to be called. "Can I doodle as well as him?" I ask myself. Then the case is called, or the meeting accelerates, and--poof!--the evanescent reminder of old Joe Flom disappears along with it.
Lincoln Caplan is a phenomenal legal historian........1998-12-29
Mr. Caplan has gracefully provided readers with an exquisite portrait of the life and times of a twentieth century law firm. Compelling and balanced, the book joyfully tracks the highs and lows of a group of "young turks" who have defined what it means to be a lawyer in corporate America. I am grateful to Mr. Caplan for the time he put into this project, as it gives tremendous insight to law students as to how a law firm operates and what the culture of a law firm embodies. This book is worth reading, worth printing and well worth recommending. Caplan's Tenth Justice, his recording of the Office of Solicitor General is brilliant as well. Joe Flom and Sheila Birnbaum and the rest of the Skadden crew can rest easy as the bard who records their triumphs and tribulations does so with zest and intelligence.
Books:
- Wake Me When It's Time to Work: Surviving Meetings, Office Games, and the People Who Love
- Workplace Communications: The Basics
- Workplace Studies: Recovering Work Practice and Informing System Design
- 201 Ways to Manage Your Time Better
- 21st Century Corporate Board
- A Brief Guide to Writing from Readings
- ABB-The Dancing Giant: Creating the Globally Connected Corporation
- Airline Odyssey: The Airline Industry's Turbulent Flight into the Future
- An Audit of the Case Study Method:
- Asperger Syndrome and Adolescence: Helping Preteens & Teens Get Ready for the Real World
Books Index
Books Home
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