The Marketer's Visual Tool Kit

Average customer rating:

so far the best book on visual thinking for the marketer!

The Marketer's Visual Tool Kit
Terry Richey
Manufacturer: Amacom Books
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)

ASIN: 0814402135

Customer Reviews:

so far the best book on visual thinking for the marketer!.......1999-10-10

This is so far the best book I have come cross on visual thinking for sales and marketing professionals. It covers a very broad range of visual tools for strategic thinking, planning, communication and problem solving in the field of sales and marketing.

My only complaint about the book is that some of the business examples given are somewhat perfunctory. A more detailed treatment of each "businesss problem case" in the book would have given the book much more depth, and make it easier for business readers to follow and adopt the concepts/approaches. Nevertheless, the amount of visual thinking concepts/approaches introduced in the book are well worth your money spent to buy the book. Apparently, it is now a classic, and sadly, out of print.

I would recommend readers to explore Larry Raymond's Reinventing Communication, which has a slant towards strategic planning, but nevertheless gives a more detailed treatment on the same subject.

Book Description

In the wake of million-dollar scandals brought about by Michael Milken, Ivan Boesky, and their like, Wall Street seems like the province of rampant individualism operating at the outermost extremes of self-interest and greed. But this, Mitchel Abolafia suggests, would be a case of missing the real culture of the Street for the characters who dominate the financial news.

Making Markets, an ethnography of Wall Street culture, offers a more complex picture of how the market and its denizens work. Not merely masses of individuals striving independently, markets appear here as socially constructed institutions in which the behavior of traders is suspended in a web of customs, norms, and structures of control. Within these structures we see the actions that led to the Drexel Burnham and Salomon Brothers debacles not as bizarre aberrations, but as mere exaggerations of behavior accepted on the Street.

Abolafia looks at three subcultures that co-exist in the world of Wall Street: the stock, bond, and futures markets. Through interviews, anecdotes, and the author's skillful analysis, we see how traders and New York Stock Exchange "specialists" negotiate the perpetual tension between short-term self-interest and long-term self-restraint that marks their respective communities--and how the temptation toward excess spurs market activity. We also see the complex relationships among those market communities--why, for instance, NYSE specialists resent the freedoms permitted over-the-counter bond traders and futures traders. Making Markets shows us that what propels Wall Street is not a fundamental human drive or instinct, but strategies enacted in the context of social relationships, cultural idioms, and institutions--a cycle that moves between phases of unbridled self-interest and collective self-restraint.

Customer Reviews:

Considering Opportunism.......2006-02-25

Mitchel Abolafia considers the role that competition and cooperation plays among players, not only at the New York Stock Exchange, but also among other market makers such as in the commodity markets. He finds that, despite the obvious competitive nature of these markets, players in these markets also find cooperation necessary in order to create orderly markets. It is good overview, but I was hoping for a more in-depth discussion of the role that opportunism plays. It needed to draw more upon the theoretical knowledge on economic opportunism. At the same time, while it does contain a number of personal stories, I felt that the book could have given more of a day-to-day sense of how players in these markets interact and view each other. So in one sense it lacks the academic underpinnings that would have made it more appealing to academics, and on the other hand, it lacks the detailed descriptions of the small interactions among players that would appeal to the more general reader.

Great example of new economic sociology.......2004-06-08

This book discusses the types of control (aka restraint) the author found in three settings of traders ('market makers'): the futures market, the bond market, and the stock exchange. The studies were conducted at different times, and under different conditions in each market, which makes comparing across the settings somewhat difficult. However, Abolafia does a good job of addressing those issues, and does a commendable job of drawing together three otherwise very different studies into a single rubric. His conclusion--that the social context of each market plays a big role in the opportunities and constraints actors in each market face--will come as no surprise to followers of the new economic sociology (since Granovetter's 1985 embeddedness article). But even other readers will find Abolafia's evidence quite convincing on this point. He uses his ethnographic data, collected over a decade, to demonstrate how market actors are embedded in social context.

When I used this in an undergraduate Sociology of Work class, most students did not catch the distinctions Abolafia made between the various settings. I tried using this with Simpson's work on types of social control in the workplace (direct, hierarchical, bureaucratic, occupational, etc), and while students saw some connections, they did not get the fine distinctions Abolafia made which I had hoped they would, since his comparison across market settings forms a core element of his argument.

Would work well in graduate level courses, or courses specifically on economic sociology. For scholars of the market (economists or sociologists) this is a book not to be missed!

Average customer rating:

Gerbil mastery

Best book we have found

Fun and Informative Gerbil Title

Amazingly Simple, Informative, Practical

The ultimate gerbil book !!

Gerbils: The Complete Guide to Gerbil Care (Complete Care Made Easy)
Donna Anastasi
Manufacturer: BowTie Press
ProductGroup: Book
Binding: Paperback

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My Gerbil and Me

Gerbils (Complete Pet Owner's Manuals)

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ASIN: 1931993564

Book Description

Finally, a book that delves into the world of the gerbil, a small bundle of fur that boasts a large, endearing personality and a fascinating social structure.

Customer Reviews:

Gerbil mastery.......2007-09-14

This book really does make gerbil care easy. Everything from "finding the gerbil of your dreams" to breeding to showing gerbils in competition. I never knew there were such things as gerbil shows! Lots of nice color photos. Devotes a chapter to training gerbils, something not found in a lot of gerbil books. A good book to read if you're even considering a gerbil.

Best book we have found.......2006-12-29

My 8 year old has been wanting gerbils for months. We told him he had to read and be able to talk to us about them and their care. He (and the rest of the family) have now read several books. This was by far the best. My son made the decisions about cages, types, sex etc on his own after reading this book. He could discuss care issues and that he was not ready for breeding, wanted 2 females and what he would have to do to care for them.

In comparison to other books, this has more useful information, is more complete, better photos and after three days with the gerbils has already answered multiple questions.

If you can only get one book then this should be it.

Fun and Informative Gerbil Title.......2006-07-10

The other reviewers are right--Donna Anastasi knows gerbils! This delightful book is so much fun to read (again and again) that it would potentially convince anyone that gerbils are the pets for them. Best of all, it's 176 pages, so it's packed full of information--from tips to games. As a result of reading this book I became a fan not only of gerbils, but also of Ms. Anastasi (you will, too!), whose love for these furry little rodents is evident throughout the work. Imagine my delight when I adopted a pair and found out they're great-granddaughters of her gerbils!

If you only get one gerbil care book--make this one it.

Amazingly Simple, Informative, Practical.......2006-01-21

I purchased this very informative gerbil book about a month ago, and haven't put it down since! I use the book as a reference guide, especially now that I'm breeding gerbils for the first time. The pictures in the book alone are worth buying the book for! I have learned so much, people think I'm an expert! I highly recommend this book for first time and experienced gerbil owners.

The ultimate gerbil book !!.......2005-11-21

If you are looking for the best gerbil care book, look no further.
This is the ultimate gerbil care book. It is very easy to read, full of reliable information and great pictures. The best of all, throughout the book you feel Donna's love for gerbils. I strongly recommend this book for all gerbil lovers young and old.

Average customer rating:

Night of the Gerbil book review

Night of the Living Gerbil
Elizabeth Levy
Manufacturer: HarperTrophy
ProductGroup: Book
Binding: Paperback

Action & Adventure | Literature | Children's Books | Subjects | Books

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ASIN: 0064421155
Release Date: 2003-08-05

Book Description

Has Robert's pet gerbil become one of the undead?

When Exterminator dies, Robert is so crushed, he can't even talk about it. It doesn't help that his older brother, Sam, keeps telling dead-gerbil jokes. Things get even worse when Sam thinks of a plan to cheer Robert up -- and one dark and stormy night, Sam and Robert find themselves right in the middle of . . . the night of the living gerbil!

Customer Reviews:

Night of the Gerbil book review.......2007-03-23

I would recommend this book to a person that enjoys reading horror/comedy books. I didn't think that Sam was very helpful to his brother because Robert's gerbil had died and Sam was making jokes about it. Overall, I thought this book was alright because it wasn't very exiting or adventurous.

Average customer rating:

To little information
Gerbil Book
Pretty Good Book
Good reference
Helpful and Accurate information was given

Gerbils (Complete Pet Owner's Manuals)
Engelbert Kotter
Manufacturer: Barron's Educational Series
ProductGroup: Book
Binding: Paperback

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ASIN: 0764109391

Book Description

Here's information on purchase and maintenance of Gerbils. Books in the Complete Pet Owner's Manuals series present basic information about pets for new or soon-to-be owners, as well as detailed information for aquarium enthusiasts and other animal hobbyists. Advice and instruction covers purchase, general care and maintenance, and much more. Texts emphasize the basics and are easy for all readers to understand, but most titles in this series also presents facts that even experienced pet owners and hobbyists will find new and useful. All books in this series are filled with high quality full-color photos and instructive line drawings.

Customer Reviews:

To little information.......2006-01-28

I had a few gerbils as a kid, and came back to them as an adult. I was not the best pet owner as a child, and as an adult I wanted to do better, and make sure the gerbils I had were as happy as they could be. My husband and I looked in bookstores and pet stores and this was the only book we found, much to our disappointment. This book is at best a good introduction to gerbils, and has some basic care requirements that most people won't know. However, beyond the very basics I've found this book to be little help at all. The health information has failed to provide critical information every time we`ve needed it, and I've lost 3 gerbils in the past two years. (Store bought gerbils. Now I go to a reputable breeder to avoid the genetic defects.) The food information is not the best either, being vague and very general, and has left my husband and I confused on several points.

If you need a book to introduce your child to pet care, or if you just want the basics on gerbils yourself, this book is fine. If you're an adult wanting to adopt and take care of gerbils well, I suggest you look elsewhere. (The American Gerbil Society recommends Gerbils: The Complete Guide to Gerbil Care ) If you want to breed, for-the-love-of-God why are you looking at this book?

Gerbil Book.......2005-02-12

I got this book from the library and I read part of it. I have two gerbils. Their names are Acorn and Daisy. I had read another book about gerbils that said that they sleep at night but this book said they like to stay up around midnight. This book is right. When my gerbils were in my room they ran on their wheels and kept me up at about that time. I liked a picture of gerbils in tubes in this book. It showed a gerbil jumping into a tube. I learned that you are supposed to let your gerbils run around in a room about three times a week. I hadn't been doing that. Now we let them loose in the bathroom sometimes and on the table in the basement. I also liked the pictures of different colors of gerbils. I didn't know there were black and white spotted gerbils until I read this.

Pretty Good Book.......2004-03-08

I am a new owner of Gerbils and this is the first book I got to get more information on the adorable little animal. It's a pretty good book with lot of great information and pictures.

Good reference.......2000-03-21

I keep and breed gerbils for snake food, but the breeders are also my pets. This book is an excellent guide to keeping the gerbils happy and healthy. I learned what and what not to feed, why woods and plastics are not good in the cage unless intended as a chew toy [plastic is bad], and how to handle them. Great guide, and I recommend it to all potential gerbil owners!

Helpful and Accurate information was given.......1999-06-29

This book is a must if you plan on keeping gerbils!

Average customer rating:

Very thorough
GREAT read

My Gerbil and Me
Engelbert Kotter
Manufacturer: Barron''s Educational Series
ProductGroup: Book
Binding: Paperback

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ASIN: 0764119230
Release Date: 2005-11-17

Book Description

To thrive, these friendly little animals require companionship with other gerbils, which means that owners should keep more than one. Gerbils also enjoy being gently held by their owners. Books in this series are written especially for inexperienced pet owners, for parents whose kids would like to have a pet, and for kids who simply want to learn more about animals that make good pets. Boys and girls are also introduced to the golden rules of pet care, and are advised on how to create affection and trust between themselves and their pets. Several gatefold pages in each book open wide to display attractive photo essays on animals and their care. Every book in this series contains approximately 80 full-color, high-quality photos, as well as instructive drawings.

Customer Reviews:

Very thorough.......2006-03-22

We are getting two gerbils for our 5 year old son and I have read nearly everything I can get my hands on. This book contains the lots of information while not being too wordy. I was able to read much of it to my son.

If you're only going to buy one book on gerbils this should be it.

GREAT read.......2004-03-08

I am a new owner of Gerbils and this is the 2nd book I got to get more information on the adorable little animal. It's a great book with lots of great information and pictures. I really enjoyed the mini questionaires in this book.

The Complete Encyclopedia Of Rabbits & Rodents: Comprehensive information on hamsters, mice, rats, gerbils, and guinea pigs; Also including less well-know pets, such as ferrets and chinchillas

Average customer rating:

Good book..

The Complete Encyclopedia Of Rabbits & Rodents: Comprehensive information on hamsters, mice, rats, gerbils, and guinea pigs; Also including less well-know pets, such as ferrets and chinchillas
Esther J. J. Verhoef-Verhallen
Manufacturer: Book Sales
ProductGroup: Book
Binding: Paperback

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Rodents: From Mice to Muskrats (Animals in Order)

ASIN: 9036615968

Customer Reviews:

Good book.........2006-02-10

This is a great book, includes many more unusual types of rodents (jirds, degus etc). However it contains nothing about ferrets, only rodents and rabbits. This book is translated from dutch, so there are lots of errors, and the grammer can be amusing at times.

Average customer rating:

Your Pet Gerbil (True Books)
Elaine Landau
Manufacturer: Children's Press (CT)
ProductGroup: Book
Binding: Paperback

General | Ages 9-12 | Children's Books | Subjects | Books
ASIN: 0531154661

Gerbils (Animal Planet Pet Care Library)

Average customer rating:

Gerbils (Animal Planet Pet Care Library)
Sue Fox
Manufacturer: TFH Publications
ProductGroup: Book
Binding: Hardcover

General | Animal Care & Pets | Home & Garden | Subjects | Books

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Parakeets (Animal Planet Pet Care Library)

ASIN: 0793837790

Book Description

Gerbils are active and charming pets that can provide enjoyment to the whole family. Written by an expert, Gerbils discusses a variety of subjects and features tip boxes in each chapter that suggest how children can help take care of these adorable creatures.

Arthur and the School Pet (Step-Into-Reading, Step 3)

Average customer rating:

It's D.W.! And a Gerbil! Lots to Love.

Arthur and the School Pet (Step-Into-Reading, Step 3)
Marc Brown
Manufacturer: Random House Books for Young Readers
ProductGroup: Book
Binding: Paperback

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ASIN: 0375810013
Release Date: 2003-01-28

Book Description

During Christmas vacation week, D.W. volunteers to take the classroom pet gerbil, Speedy, home for the holidays. D.W. plans to teach him some new tricks to show her class, but soon learns that taking care of a gerbil isn’t as easy as she thinks, especially one as quick as Speedy. . . .

Customer Reviews:

It's D.W.! And a Gerbil! Lots to Love........2003-05-09

This one is titled as an Arthur story, but it's really D.W. who steals the show. She's asked to take care of a preschool pet, a gerbil named Speedy, over the Christmas holiday. (A situation that may be familiar to many readers.) Although Arthur's helpful to her, he also discourages her idea of teaching the gerbil tricks. But this doesn't stop D.W.! In addition to the good, original story, the book also includes wonderful illustrations and dedicated readers will be able to spot the name of at least one of Marc Brown's children. Recommended for Arthur fans and a must for D.W. fans.

Guide to Hamsters & Gerbils (PetLove Guide To...)

Average customer rating:

Guide to Hamsters & Gerbils (PetLove Guide To...)
David Alderton
Manufacturer: Interpet Publishing
ProductGroup: Book
Binding: Hardcover

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ASIN: 1902389719

Average customer rating:

Disappointed but my fault

Hamsters and Gerbils (Popular Pet Care)
Ann Larkin Hansen
Manufacturer: Abdo & Daughters Publishing
ProductGroup: Book
Binding: Library Binding

General | Ages 9-12 | Children's Books | Subjects | Books

General | Veterinary Medicine | Medicine | Subjects | Books

Animal Husbandry | Agricultural Sciences | Science | Subjects | Books
ASIN: 1562397834

Customer Reviews:

Disappointed but my fault.......2007-05-12

I was buying this book for a 12 year old and thought from discription it would have alot of information in it. It was a good book for maybe a 6-7 year old. It was not technical enough and I would have realized that it I had seen it in person.

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