Rhetoric, Innovation, Technology: Case Studies of Technical Communication in Technology Transfer
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    Rhetoric, Innovation, Technology: Case Studies of Technical Communication in Technology Transfer
    Stephen Doheny-Farina
    Manufacturer: The MIT Press
    ProductGroup: Book
    Binding: Hardcover

    CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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    ASIN: 0262041294

    Book Description

    Improving the way that technology is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global economy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of technology from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in technology transfers as well as the rhetorical barriers to their success.

    Doheny-Farina argues that processes typically called information transfer and technology transfer are not transfers at all but instead are series of personal constructions and reconstructions of knowledge, expertise, and technologies by the participants attempting to adapt technological innovations for social uses.

    Underscoring the rhetorical nature of any technology transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception.

    A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.

    Stephen Doheny-Farina is Assistant Professor in the Technical Communications Department at Clarkson University. His previous book, Effective Documentation received the 1989 Award for the Best Collection of Essays, the National Council of Teachers of English Awards for Scientific and Technical Communication.
    Technical Communication 8e & Document Based Cases for Technical Communication
    Average customer rating: 4 out of 5 stars
    • Technical Communication by Mike Markel
    • text book
    • Best Technical Writing Textbook I Have Seen
    • An excellenct book to technical writting
    • Fastest shipping ever. Book in great/ like new condition.
    Technical Communication 8e & Document Based Cases for Technical Communication
    Mike Markel , and Roger Munger
    Manufacturer: Bedford/St. Martin's
    ProductGroup: Book
    Binding: Paperback

    Academic & CommercialAcademic & Commercial | Writing | Reference | Subjects | Books
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    ASIN: 0312455674

    Customer Reviews:

    4 out of 5 stars Technical Communication by Mike Markel.......2007-10-10

    I think the book is good , specially for the beginners , but certainly the price is more.

    4 out of 5 stars text book.......2007-08-05

    won't know till it's used in class, is a hard and expensive text to find

    4 out of 5 stars Best Technical Writing Textbook I Have Seen.......2007-07-26

    Being very nervous about my first semester as a technical writing instructor, I pored over about half-a-dozen different books to get ideas and to see which textbook would be best to teach in the future. In spite of its shocking price, this book won hands-down.

    This book (even more than the 7th edition) does an excellent job of taking students through the process of creating documents, helping students to understand the parts of the document and what each part does, and also gives some helpful sample documents. Unlike many technical writing texts which I have seen, both ethical and rhetorical issues are treated effectively and simply, while a good balance is struck between nuts-and-bolts grammar and formatting advice and discussions of audience awareness, credibility, and tone.

    This book also has a number of helpful "Guidelines" boxes, wherein specific, concrete advice for particular writing tasks is given in a straightforward bulleted list. There is also some useful material on the companion website.

    Overall, aside from the high price and the sometimes too-intense use of color and formatting features to draw attention to every little thing, this book is extremely useful for aspiring technical communicators.

    5 out of 5 stars An excellenct book to technical writting.......2007-02-07

    I used this book for a junior composition class I took. I am terrible at writting and this book made it a lot easier the examples are well laid out and the material is as well. A good technical book. It helped me write a resume that worked.

    5 out of 5 stars Fastest shipping ever. Book in great/ like new condition........2007-01-12

    Fastest shipping ever. Book in great/ like new condition.
    Cases in Technical Communication
    Average customer rating: Not rated
      Cases in Technical Communication
      Andrea Breemer Frantz
      Manufacturer: Wadsworth Pub Co
      ProductGroup: Book
      Binding: Paperback

      LinguisticsLinguistics | Words & Language | Reference | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
      ASIN: 015506424X

      Book Description

      This reader contains 20 fascinating cases that show students how real-world organizations address communications issues.
      Collision and Collusion: The Strange Case of Western Age to Eastern Europe, 1990-1997
      Average customer rating: 4 out of 5 stars
      • Beyond Ideology
      • Better than a therapist for those working in the field!
      • Nothing Of Use
      • American wonks are a global menace.
      • will something be done?
      Collision and Collusion: The Strange Case of Western Age to Eastern Europe, 1990-1997
      Janine R. Wedel
      Manufacturer: Palgrave Macmillan
      ProductGroup: Book
      Binding: Hardcover

      Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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      Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
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      ASIN: 0312212151

      Book Description

      When the Soviet Union’s communist empire collapsed in 1989, a mood of euphoria took hold in the West and in Eastern Europe. The West had won the ultimate victory--it had driven a silver stake through the heart of Communism. Its next planned step was to help the nations of Eastern Europe to reconstruct themselves as democratic, free-market states, and full partners in the First World Order. But that, as Janine Wedel reveals in this gripping volume, was before Western governments set their poorly conceived programs in motion. Collision and Collusion tells the bizarre and sometimes scandalous story of Western governments’ attempts to aid the former Soviet block. He shows how by mid-decade, Western aid policies had often backfired, effectively discouraging market reforms and exasperating electorates who, remarkably, had voted back in the previously despised Communists. Collision and Collusion is the first book to explain where the Western dollars intended to aid Eastern Europe went, and why they did so little to help. Taking a hard look at the bureaucrats, politicians, and consultants who worked to set up Western economic and political systems in Eastern Europe, the book details the extraordinary costs of institutional ignorance, cultural misunderstanding, and unrealistic expectations.

      Customer Reviews:

      5 out of 5 stars Beyond Ideology.......2000-02-04

      In the literature on the subject, Janine R. Wedel's researcj stands as a fine example of scientific honesty. It gives one hope that social science is possible beyond ideology, capitalistic or otherwise.

      5 out of 5 stars Better than a therapist for those working in the field!.......1999-08-03

      Hello Janine:

      I have been living in Belarus for the past five years, working with NGOs, and assisting with the development of the Third Sector.

      I was home in December and through the fog of my jet lag heard a TV commentator talk about your book 'Collision and Collusion.' Almost literally, I rushed out to buy it. I was told it was a new book and not in the bookstore yet. I urged them to order it for me quickly as I was returning to Belarus in January. They were successful, and I left for Minsk with your book in my carry-on luggage.

      There aren't words to describe how your book affected me. Until I read it, I thought I was going crazy. The book confirmed that the inconsistencies in foreign assistance that I had been observing for five years were real and someone had actually documented them. Knowing that others had made this observation relieved much of the frustration I was feeling. Since then, I have been recommending Collision and Collusion to anyone I know who is working in Eastern Europe and the NIS. It is better than a therapist.

      I am pleased that you have brought this situation to the world's attention. It saddens me to know that many of our foreign assistance dollars are being lost---first, for the American taxpayer and second, for the needy recipient. Perhaps, your efforts will encourage decision-makers to rectify this situation.

      Warmest Regards, C.M. Wilde

      1 out of 5 stars Nothing Of Use.......1999-04-15

      As a doctoral candidate deeply fascinated by the problems of foreign aid outlined in this book, I chanced across it and my interest was piqued. Upon reading it I found litle of value that hadn't been hashed out in the news before and already reported on extensively. In short, save yourself the money and the time.

      5 out of 5 stars American wonks are a global menace........1999-04-06

      Chapter four in this astonishingly important book describes incompetence and corruption which devasted Russia when Washington gave Harvard University virtually dictatorial powers to "reform" Russia's post-communist economic system. Not only was our ivory-tower privatization a fiasco but we left a shameful legacy of hatred and distrust. Harvard made Stalin look good. As a US citizen I wish devoutly there were a way for us to undo the insult and harm. As a nation we chose to forget what we inflicted on the Russian people in 1918 - by brutal efforts to destroy "socialism" which only pushed that reform into remorseless paranoia and terror. Russians and "socialists" will never forget it. In the 1990's we blundered again. The rest of this book is anthropology, which - as an economist - I found distinctly less interesting. Maybe that's a fault in me. But for all our sakes I hope it will not discourage people from getting the truth in chapter four.

      5 out of 5 stars will something be done?.......1999-03-22

      It seems this book is a progress report. It's great value is diminshed by two factors. 1) shouldn't there be a Congrressional investigation at least? Are the Harvard sophomores going to get away with their mischief? and 2) Wedel needs a collaborator who knows the difference between trade and liquidity . Anthropologists, perhaps, cannot see the big picture; wordiness spoils the effect of this serious and important study. Needs work, but deserves a prize.
      Writing in the Real World: Making the Transition from School to Work (Language and Literacy Series (Teachers College Pr))
      Average customer rating: 3 out of 5 stars
      • Workplace writers talk about what they learn
      • A very tough read
      Writing in the Real World: Making the Transition from School to Work (Language and Literacy Series (Teachers College Pr))
      Anne Beaufort
      Manufacturer: Teachers College Press
      ProductGroup: Book
      Binding: Paperback

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
      WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
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      ASIN: 0807739006

      Customer Reviews:

      5 out of 5 stars Workplace writers talk about what they learn.......2006-11-14

      This book is easy to read. It is full of direct quotes: young writers talk about what it takes to write well in a nonprofit environment, where success depends on tact, grace, and knowing the audience. Executive Director Mei talks about the genres and techniques that young writers must learn. There are before-and-after examples. As a professional teacher of business writing, I recommend this book to anyone who wants to know what writing is really like after you graduate from college and get that first job in a service or nonprofit business.

      1 out of 5 stars A very tough read.......2005-11-14

      Unless you are a writing student or someone researching writing, then you should avoid this book. It's very slow and very analytical, purely for hard-core research addicts. This book was read as a college text because there was not a more readily-available text book. This text does not teach one how to write better, it simply presents a research project done regarding the progress of writing styles of four women working in a non-profit organization.
      Business Writer's Companion 4e & Document Based Cases for Technical Communication
      Average customer rating: 4 out of 5 stars
      • This is a great reference
      Business Writer's Companion 4e & Document Based Cases for Technical Communication
      Gerald J. Alred , Charles T. Brusaw , Walter E. Oliu , and Roger Munger
      Manufacturer: Bedford/St. Martin's
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Writing | Reference | Subjects | Books
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      ASIN: 0312464282

      Customer Reviews:

      4 out of 5 stars This is a great reference.......1999-10-12

      I recommend this short reference book to all my MBA students--a desk reference they can keep.
      Ethics in Technical Communication: Shades of Gray (Wiley Technical Communication Library)
      Average customer rating: Not rated
        Ethics in Technical Communication: Shades of Gray (Wiley Technical Communication Library)
        Lori Allen , and Dan Voss
        Manufacturer: Wiley
        ProductGroup: Book
        Binding: Paperback

        EthicsEthics | Business Life | Business & Investing | Subjects | Books
        NetworksNetworks | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
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        Ethics & MoralityEthics & Morality | Philosophy | Nonfiction | Subjects | Books
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        TechnicalTechnical | Writing | Reference | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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        ASIN: 0471153281

        Book Description

        With the advancement of technical communications in recent years, many ethical issues have emerged. This book focuses on college programs in technical communications. Based on nine real-world case studies, it covers legal issues like copyrights, patents, licensing, intellectual property, confidentiality, international issues and more.
        Handbook for Technical Writing 8e & Document Based Cases For Technical Communication & IX for Technical Communication
        Average customer rating: Not rated
          Handbook for Technical Writing 8e & Document Based Cases For Technical Communication & IX for Technical Communication
          Gerald J. Alred , Roger Munger , Cheryl E. Ball , Charles T. Brusaw , Kristin L. Arola , and Walter E. Oliu
          Manufacturer: Bedford/St. Martin's
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 0312455305
          Global Contexts: Case Studies in International Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)
          Average customer rating: 1 out of 5 stars
          • Slow shipment
          Global Contexts: Case Studies in International Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)
          Deborah S. Bosley
          Manufacturer: Longman
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 0205286828

          Book Description

          Global Contexts offers a series of case studies about real and fictitious situations that allows readers to understand the issues surrounding international and cross-cultural technical communication. Cases are individually authored and have been created by many of the leading authorities in the field of international technical communication. The book is intended to help understand the context of and issues involved in writing for international audiences as it has become increasingly common in the evolving global marketplace to address such audiences, especially in technical fields. For anyone technical communication.

          Customer Reviews:

          1 out of 5 stars Slow shipment.......2005-09-06

          I have been waiting for an entire month now, and have still not received the book that I purchased on the 5th of August. This is ridiculous. I wouldn't buy anything from this seller again...
          Attributes of performance-centered systems: what can we learn from five years of EPSS/PCD competition award winners? (Case Study).: An article from: Technical Communication
          Average customer rating: Not rated
            Attributes of performance-centered systems: what can we learn from five years of EPSS/PCD competition award winners? (Case Study).: An article from: Technical Communication
            Craig Marion
            Manufacturer: Society for Technical Communication
            ProductGroup: Book
            Binding: Digital

            NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
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            ASIN: B0008FPEYY
            Release Date: 2005-07-30

            Book Description

            This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 2002. The length of the article is 6031 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: Attributes of performance-centered systems: what can we learn from five years of EPSS/PCD competition award winners? (Case Study).
            Author: Craig Marion
            Publication: Technical Communication (Refereed)
            Date: November 1, 2002
            Publisher: Society for Technical Communication
            Volume: 49 Issue: 4 Page: 428(16)

            Distributed by Thomson Gale

            The Ecology of Information: The Principles of Organization Evolution
            Average customer rating: 5 out of 5 stars
            • Finally - A real view of organizations
            The Ecology of Information: The Principles of Organization Evolution
            Robert Levey
            Manufacturer: 1st Books Library
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            Organizational BehaviorOrganizational Behavior | Business Management | Professional & Technical | Subjects | Books
            ASIN: 1585003190

            Customer Reviews:

            5 out of 5 stars Finally - A real view of organizations.......2000-05-22

            Finally a book that tells how companies and the government really operate. I always wondered why people, who can be really nice individuals, will do the nastiest things when they become presidents of corporations. This book finally explained why.

            After reading this book, I will never listen to another announcement from any official organization the same way. Like the book says, people don't count and nobody is in charge.

            I highly reccommend this book to anyone who thinks for themselves.

            Manage Globally, Sell Locally: The Art of Strategic Account Management
            Average customer rating: 4 out of 5 stars
            • Manage Globally
            • Manage Globally
            • Material is dated with emphasis on HP way of doing business
            Manage Globally, Sell Locally: The Art of Strategic Account Management
            A Lee Blackstone
            Manufacturer: McGraw-Hill
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Business & Investing | Subjects | Books
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            4. Managing Global Accounts (American Marketing Association) Managing Global Accounts (American Marketing Association)
            5. Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

            ASIN: 0786303301

            Book Description

            This book addresses the factors that make managing the account relationship different from territory management and offers tools to help the account manager measure success of position within the account. Ideally suited for organizations with an account-focused sales force selling complex products to global accounts, this unique guide outlines how a team approach can be used to successfully sell at all levels of the customer's business strategy and use that strategy to maintain the account while leveraging new opportunities; address the factors that make managing an account different from managing a territory; build a long-term realtionship with the customer and position your company to help the customer achieve success; uncover the competition's weakness and lock them out!

            Customer Reviews:

            5 out of 5 stars Manage Globally.......2000-03-10

            This book helped me better understand the relationship between sales and service. The real-life examples showed me the success that is possible when an account is strategically managed. I will use this as my text book for strategic account management.

            5 out of 5 stars Manage Globally.......2000-03-10

            This book helped me better understand the relationship between sales and service. The real-life examples showed me the success that is possible when an account is strategically managed. I will use this my text book for strategic account management.

            2 out of 5 stars Material is dated with emphasis on HP way of doing business.......1999-05-20

            Though the book was titled, "Manage Globally, think Locally,", the material often did not discuss global issues. Clearly, this was written with a local HP mentality, with little, if any, fresh ideas.

            Consumer Credit Grantor's Guide to Credit Granting, Billing, and Collecting
            Average customer rating: Not rated
              Consumer Credit Grantor's Guide to Credit Granting, Billing, and Collecting
              John Warren Johnson
              Manufacturer: Prentice Hall
              ProductGroup: Book
              Binding: Hardcover

              Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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              ASIN: 013168857X

              Books:

              1. Rights vs. Responsibilities: The Supreme Court and the Media (Contributions to the Study of Mass Media and Communications)
              2. Risk Communication: A Handbook For Communicating Environmental, Safety, And Health Risks
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              4. Say It...Right: How to Talk in Any Business or Social Situation
              5. Solution States: A Course in Solving Problems in Business with the Power of NLP
              6. Speak for Yourself: A Handbook on Practical Public Speaking
              7. Standard of Care: A Novel
              8. Success at the Enquiry Desk: Successful Enquiry Answering - Every Time
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