Book Description
Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.
- Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.
- Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.
Download Description
Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.
- Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.
- Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.
Customer Reviews:
An invaluable reference.......2005-02-23
This is both a very good overview of the principles and practice of risk management and an excellent application of the principles to managing risks to organisational reputation.
Reputation of an organisation is too often regarded simply as something for the public relations consultants. The author demonstrates the holistic nature of the influences on reputation and works through each of the aspects requiring management, and how they fit together.
The only disadvantage of the book is that, because it is so thorough, reading it in full requires a fair commitment of time and attention. To assist the reader, the chapter structure is logical and subsections clearly identified and the many tables and charts provide an effective summary of key points. For those with primary responsibility for an organisation's policies and practices relating to reputation, it is an invaluable reference.
Insightful!.......2004-04-22
The reputations of several major corporations (Enron, WorldCom, Parmalat and Tyco, to name a few) recently suffered from allegations of fraud, self-dealing, insider trading, accounting shenanigans and various other misdeeds. The sense of scandal became so pervasive that some businesspeople felt ashamed of their profession. Now, the mere rumor of misconduct is sufficient to send a company's stock price down. Ironically, in an era when the transnational corporations seem omnipotent in their globe-girdling might, many of them greatly resemble nubile maidens in an eighteenth century romance, their whole fate dependent on spotless and easily marred reputations. That being the case, every business and every business manager should prioritize the careful husbanding of reputation. We find that this book, which has been highly praised by some of the most estimable authorities on business ethics and management, offers a comprehensive, if sometimes pedantic, guide to every step of building, measuring, preserving and growing reputation capital.
Book Description
With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation, share price, and customer base at risk. Most corporations officially embrace the concept of Corporate Social Responsibility; but giving money away to local communities or worthy causes will not prevent an ethical disaster.
The problem is not social irresponsibility; the problem is a lack of knowledge about what is taking place in the company or at its subcontractor sites. What companies need to be thinking about is not a theoretical construct around Corporate Social Responsibility, or how they can spin public opinion by charitable actions. They need to be thinking about how they can create a practical knowledge and risk management framework in their company that allows them to avoid costly and reputation-damaging behavior in the first place.
Ultimately, this comes down to knowledge management. Whether violations of human rights, employment law, or environmental standards - or simply accounting shenanigans - invariably the reason that these activities are not anticipated and avoided is simply that executives and board members do not realize what is happening in the organization, and what the likely implications of actions will be. And the larger the organization, the more extensive that lack of knowledge.
The good news is that developing a strategic approach to corporate integrity is neither exceptionally expensive nor particularly difficult. The problem is that companies that are already using sophisticated information technology and knowledge management tools for gathering internal and external information have focused those systems and practices almost exclusively on operational issues and increasing productivity. But these same knowledge management techniques - built around emerging ethical guidelines being developed by international standards groups - can be used by companies to create an effective global policy for building and maintaining corporate integrity. This means applying knowledge management techniques in three important areas:
* First, they need to mobilize key employee knowledge and the vast amount of information available on potentially sensitive issues in a way that allows key decision-makers to "sense and respond" quickly and correctly to developing risks.
* Second, it means creating objective, scenario-based guidelines for ethical behavior, communicating those guidelines using knowledge management techniques among key organizational leaders, and providing a workable system of incentives for managers to surface potentially dangerous issues.
* Third, companies need to adopt emerging guidelines such as AA1000 that provide for ethical procedures and performance indicators that enable companies to audit and monitor their own behavior, and also to provide shareholders and the buying public with an objective report on the company's ethical performance. Much like ISO 9000, Six Sigma and other performance and productivity and practice standards of the 1990s, these new global ethics standards will inevitably become a baseline by which investors and customers judge a company's potential for future growth and stability. High marks on auditable ethical performance set against these guidelines will become an important way for companies to differentiate themselves from their competition in the future.
Developing a workable program for corporate ethics will be one of the most important issues of this decade, and will be "the next big thing" for large organizations. A drive toward standardized reporting of corporate ethics practices was coming anyway; the recent public corporate disasters will only encourage corporate executive teams to scramble to demonstrate to customers and shareholders that their organization takes these issues seriously.
This book, therefore, will be a primer for business people and business students worldwide who will shortly be tasked with devising or participating in those types of corporate integrity initiatives, and will explain how knowledge management is indispensable as a tool for helping corporations to manage their risk and integrity policies. Through a mixture of leading practice case studies and a clear framework, it will show how a corporation can begin to combine leading practices in risk and knowledge management with emerging international guidelines in order to develop and manage a program of corporate integrity.
* The first book to show how knowledge management and corporate integrity intersect
* Shows executives how to develop a strategic approach to corporate integrity in this post-Enron age
* Neef, an expert on knowledge management, explains how a company can re-engineer existing knowledge management systems to build and maintain an effective corporate integrity program
Customer Reviews:
Thorough and useful.......2006-02-09
A holistic approach to managing the risks associated with failures in corporate ethics and consequent damage to corporate reputation. The book sketches the changing risk landscape (in the light of recent scandals, globalization, and the steadily increasing activity of stakeholder interest groups), identifies major sources of risk and offers a detailed program based on three main elements:
* a corporate ethics framework and associated action to make it real;
* an integrated approach to knowledge management designed to ensure that current and accurate information is available to all who need it; and
* an external program of accurate reporting against international standards.
Even those who have already given close attention to these issues will find this book a valuable practical guide.
See also Bazerman: Predictable Surprises for material on reputational risk and how to manage it.
Customer Reviews:
An indispensable tool for change management.......2002-02-18
Change is inevitable. An organization cannot avoid facing change, coming mainly from globalization, competition or mergers. What should be done in such a changing world? This book provides a new guide for an organization on how to adjust to a new environment by managing identity.
It is good for Olins to first clarify us with the terminology: corporate personality, corporate identity, corporate image, corporate reputation and organizational identity, which people usually get confused. I used to think identity is something about branding. But it is more than that! It is in fact the totality of the way the organization presents itself, formed by product, service, environment, communication and behavior, coming together in various proportions, which can help differentiate it from its competitors. The book also talks about how to start up, create, launch and manage the identity program that can lead the organization to success.
This book is very clear, with a great deal of examples quoted form Olins' experience, making it more understandable and interesting. Great!
It is worth reading. I have a better understanding of what identity is and the importance of it in the changing environment.
Book Description
This digital document is an article from Ivey Business Journal Online, published by Thomson Gale on March 1, 2006. The length of the article is 3275 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Crisis communications: managing corporate reputation in the court of public opinion.
Author: David Weiner
Publication:
Ivey Business Journal Online (Magazine/Journal)
Date: March 1, 2006
Publisher: Thomson Gale
Page: 1(6)
Distributed by Thomson Gale
Average customer rating:
- One of two books to have on working with the media
- Compelling advice for anyone who has to manage a crisis
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Crisis Response: Inside Stories on Managing Image Under Seige
Manufacturer: Visible Ink Press
ProductGroup: Book
Binding: Paperback
 Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Industrial
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Disaster Relief
| Current Events
| Nonfiction
| Subjects
| Books
ASIN: 0810391309 |
Customer Reviews:
One of two books to have on working with the media.......1998-06-30
There are only a few books in my library that I refer to time and time again. Crisis Response is one of them.
This book outlines the media-response mistakes and successes of companies faced with crisis situations.
The author's message is clear. There will be a crisis within your company at some time. Prepare for it now. This book tells you how.
Compelling advice for anyone who has to manage a crisis.......1998-01-30
Anyone involved in corporate communications must read this book before the next crisis occurs! You'll find out from people who've been there how to handle the stickiest situations -- information that should help you convince your executives that communications should be considered a critical component of management.
Average customer rating:
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Managing Corporate Reputation: The New Currency (Thorogood Professional Insights series)
John Dalton , and
Susan Croft
Manufacturer: Thorogood
ProductGroup: Book
Binding: Spiral-bound
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Industrial
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Public Relations
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 1854182722 |
Book Description
'You cannot ignore that corporations are under the microscope as never before."
It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.
The dynamics of corporate reputation and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk?
Factors that have focused on fiercer spotlight on reputation:
corporate scandals exposed in the media
pressure from NGOs
corporate governance issues
globalisation and increased competition
trade liberalisation and increasing competition
This report shows you how to:
develop PR, brands and relationship management as the vanguards of your corporate reputation
strengthen your internal as well as external communications
improve the effective management of your stakeholders
build trust in the corporation at a time of failing confidence and increasing media pressure
Average customer rating:
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Managing the Corporate Image: The Key to Public Trust
James G. Gray
Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover
Communications
| Skills
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Leadership
| Management & Leadership
| Business & Investing
| Subjects
| Books
Public Relations
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0899301401 |
Book Description
James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis. While examining the concept of corporate image, he offers detailed guidelines for establishing a corporate image program that communicates effectively with a corporation's various constituencies. Blending practical business case studies, interviews with business leaders, and public communications theory, he examines how companies like Atlantic Richfield, Johnson and Johnson, Sovran Bank, and Giant Food have coped with enhancing and reshaping public perceptions. Gray considers the role of management, media relations, employee concerns, community relations, consumer concerns, external visual image symbols (vital components of a corporate image program, as well as strategies of concern to business/government relations), corporate PACs, and lobbying. He clearly defines the publics of major concern to industry and offers guidelines for managing the corporate image with these publics. Finally, he offers a means of measuring the effectiveness and success of the image-making methods and concepts he proposes. This checklist is especially useful for assessing the value of existing programs and for establishing new ones.
Book Description
This digital document is an article from Alaska Business Monthly, published by Alaska Business Publishing Company, Inc. on January 1, 2002. The length of the article is 1963 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Managing Your Corporate Image: Public relations firms are concerned with the image of your company and/or industry and can help you present the best face possible.
Author: Catherine Parmelee
Publication:
Alaska Business Monthly (Magazine/Journal)
Date: January 1, 2002
Publisher: Alaska Business Publishing Company, Inc.
Volume: 18
Issue: 1
Page: 58(4)
Distributed by Thomson Gale
Book Description
This digital document is an article from Communication World, published by Thomson Gale on September 1, 2005. The length of the article is 1832 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Managing your organization's collective voice: just like visual identity, verbal identity is crucial to building a global brand.
Author: John Freivalds
Publication:
Communication World (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 22
Issue: 5
Page: 24(3)
Distributed by Thomson Gale
Book Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on November 26, 1990. The length of the article is 691 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: MGAs balk at criticism on integrity. (managing general agents)
Author: Angela K. Calise
Publication:
National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: November 26, 1990
Publisher: The National Underwriter Company
Issue: n48
Page: p4(2)
Distributed by Thomson Gale
Average customer rating:
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Living in Company: Reflections on Life in the Corporate World
Nigel Buxton
Manufacturer: Trafford Publishing
ProductGroup: Book
Binding: Paperback
General
| Organizational Behavior
| Business & Investing
| Subjects
| Books
Workplace
| Organizational Behavior
| Business & Investing
| Subjects
| Books
Organizational Learning
| Organizational Behavior
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Organizational Behavior
| Business Management
| Professional & Technical
| Subjects
| Books
ASIN: 141202899X
Release Date: 2006-07-06 |
Product Description
The corporate world is the right place to do the "work". Living in Company is an invitation to explore the philosophy that "there must be more to life."
Customer Reviews:
wide thinking.......2005-04-17
excellent insight on human behaviour paralleled between real life in company and outside it, what makes the reader thinking out of schemes and usual,routinary conceiving of our life.
Easy and short, to be read with quiet around.
Customer Reviews:
How To Sell Yourself Without Selling Your Soul.......2001-08-02
To be successful today you need all the tips and strategies you can get on how to promote yourself and your business. This book will show you the way! -Debbie Allen, Author Confessions of Shameless Self Promoters ... .
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- Mergers and Acquisitions: Will You Overpay
- Navigating the Future: A Professional Guide to the New Millenium
- Organizational Communication: Foundations for Business and Collaboration (with InfoTrac®)
- Organizational Communication in the Personal Context: From Interview to Retirement
- Personnel Manager's Portfolio of Model Letters
- Professional Development: The Dynamics of Success
- Purchasing Manager's Guide to Model Letters, Memos, and Forms
- Rhetoric, Innovation, Technology: Case Studies of Technical Communication in Technology Transfer
Books Index
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Strategic Reputation Risk Management
Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management
Reputation: Realizing Value from the Corporate Image
The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
