Drugs to Market (Technology, Innovation, Entrepreneurship and Competitive Strategy)

Book Description

The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the market in the USA, this study examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

The main concern of the book, however, is to examine all the elements which go to make up the evolving landscape of competition, and their interaction. Thus, the effects of technological change are viewed in the context of changes in the legal and regulatory environment, and in competitive practice. For both the market as a whole and the individual firm this analysis illustrates how competitive positions actually emerge as a result of such interactions.

Consistent with this wider view, both the technological and the non-technological competencies of firms are discussed, and the concept of core competence is used extensively to show how individual firms developed and maintained their competitive strengths, as the industry moved from deep-tank fermentation through to the first decade of biotechnology. The final chapter highlights the key role of biotechnology in shaping the future of the industry, at a time of increased regulation and accelerating market driven change.

Customer Reviews:

A needed but disappointing book.......1999-10-15

This book started out extremely well, but the final two chapters left me with a negative impression of the text. The first five chapters are entitled: 1) Analyzing technology in an interactive environment, 2) Competition in the U.S. pharmaceutical industry today, 3) The foundations of the modern pharmaceutical industry, 4) Dynamic trends in the postwar era, 5) The structuring of the modern industry. If anything, the material presented in all five of these chapters is too condensed but very interesting.

Book Description

The authors explore pricing of pharmaceutical products in both domestic and international markets, forces affecting competition in world markets, and how competition affects risks and returns to research and development. Index.

Book Description

More than 100,000 copies sold in its first 2 editions; Over 93,000 students enrolled; Translated into 12 languages; Corresponds to standard college economics courses; Use with most macroeconomics texts; Includes a new chapter on economic growth.

Customer Reviews:

Macroeconomics (3rd Edition).......2004-03-03

I would recommend this book to anyone who wants to have some understanding of macroeconomics. This book can be used as a supplemental text or for independent study or as review/reference material. The author, for the most part, presents clear and understandable concepts in a concise manner.

As far as prerequisites are concerned, some basic knowledge of economics and money and banking will make reading this book easier and more understandable. Although calculus is not required, some knowledge of basic or college algebra is helpful.

Since this book covers intermediate macroeconomics primarily intended for those at the undergraduate, upper division level, college students, especially, should find this book useful as a supplement to their textbooks. It may help to clarify problems that students may encounter in their course work. In the words of the author: "The book can be used by undergraduates or graduate business students as a supplement to current standard texts or by instructors as an independent text supplemented by empirical and/or policy readings. The book may also be useful to graduate economics students as a review of the analytical core of macroeconomic theory."

However, the benefits derived from this book need not be limited only to college students. Those wishing to use this book for independent self-study can, with some extra effort, gain valuable information since the author does a fairly good job of presenting in a clear manner the fundamental concepts of macroeconomics.

At the beginning of each chapter, the author gives a chapter summary and outline. The chapter summaries briefly present the concepts that will be further explained in the main text. The outlines are a repetition of the same sections that are listed in the table of contents. Furthermore, in order to reinforce the concepts presented in the main text, the author not only provides the usual solved problems but also includes multiple choice and true or false questions which give the student a wide range of practice.

However, there are some weaknesses of this book which readers should be aware. First, due to the brevity of some of the concepts presented, it may be advantageous to refer to other economics books in order to get more in-depth information, and thereby, a better understanding. This is particularly true for those using this book for independent self-study. Second, some terms and concepts are defined and presented for the first time in the "Solved Problems" section at the end of the chapter rather than in the main text. Third, this book does not contain a glossary.

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Schaum's Outline of Macroeconomic Theory (Schaum's)
Eugene Diulio
Manufacturer: Mcgraw-Hill
ProductGroup: Book
Binding: Paperback

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Schaum's Outline series theory & Problems Macroeconomics Theory
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This new edition is the most comprehensive analysis of surplus lines available.

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Recognition of the importance of soil organic matter (SOM) in soil health and quality is a major part of fostering a holistic, preventive approach to agricultural management. Students in agronomy, horticulture, and soil science need a textbook that emphasizes strategies for using SOM management in the prevention of chemical, biological, and physical problems. Soil Organic Matter in Sustainable Agriculture gathers key scientific reviews concerning issues that are critical for successful SOM management. This textbook contains evaluations of the types of organic soil constituents-organisms, fresh residues, and well-decomposed substances. It explores the beneficial effects of organic matter on soil and the various practices that enhance SOM. Chapters include an examination of the results of crop management practices on soil organisms, organic matter gains and losses, the significance of various SOM fractions, and the contributions of fungi and earthworms to soil quality and crop growth. Emphasizing the prevention of imbalances that lead to soil and crop problems, the text also explores the development of soils suppressive to plant diseases and pests, and relates SOM management to the supply of nutrients to crops. This book provides the essential scientific background and poses the challenging questions that students need to better understand SOM and develop improved soil and crop management systems.

Chemistry of Marine Water and Sediments (Environmental Science and Engineering / Environmental Science)

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Interesting supplemental book

Chemistry of Marine Water and Sediments (Environmental Science and Engineering / Environmental Science)

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Book Description

The book deals with the processes in marine environment with particular emphasis on the interface processes (sediments- water and atmosphere-water) regarding organic matter and energy fluxes, carbon dioxide intake and transformation. Particular analytical methodologies concerning biosensors for analysis in situ are discussed.

Customer Reviews:

Interesting supplemental book.......2004-06-02

A collection of lectures by professors attending a conference in Ustica Italy in 2000, this book covers a broad range of subjects including many that are often overlooked. We use this as a supplement to our textbook (Libes) in Marine Biogeochemistry/Chemical Oceanography. The chapters on aerosols, photochemical processes and a collection of chapters on toxicants (endrocrine-disrupting, organic and organometallic compounds) round out holes in the Libes book. Additionally, the other chapters present an up-to-date view of marine chemistry and organic matter cycling. This is not a true replacement for a more traditional textbook, but it is a great readings supplement.

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-- SciTech Book News

Sediments from the world's ocean floors and other water body basins hold a wealth of information about organic life as we know it. Organic Matter: Productivity, Accumulation, and Preservation in Recent and Ancient Sediments addresses focusing on the production, accumulation, and preservation of organic matter in marine and lacustrine sediments. Contributors to this important monograph cover a range of geologic ages from recent times back to the Permian Era, as well as temperature and organic matter types.

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Building Soils for Better Crops: Organic Matter Management (Our Sustainable Future)

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Building Soils for Better Crops: Organic Matter Management (Our Sustainable Future)
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Farmers and gardeners face all sorts of difficulties in the course of growing crops—weeds and insect pests, low levels of fertility, lack of water, soil compaction, and erosion of topsoil. Usually seen as separate issues and dealt with individually, weeds, insects, nematodes, and plant diseases are controlled by pesticides; nutrient deficiencies are overcome through use of commercial fertilizers; drought stress is mitigated through irrigation; and compacted layers of soil are broken up by machinery. But all of these problems can be eliminated, or at least alleviated, by proper soil management that emphasizes organic matter build-up and maintenance.

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Dissolved Organic Matter in Lacustrine Ecosystems: Energy Source and System Regulator (Developments in Hydrobiology)

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