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The Sell-Your-Novel Toolkit: Everything You Need to Know About Queries, Synopses, Marketing & Breaking in
Elizabeth Lyon Manufacturer: Blue Heron Publishing ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0936085401 |
Amazon.com
Marketing is not usually a novelist's specialty. But unless you are among a very lucky few, you are going to have to market your book like crazy in order to get it published or even looked at. In The Sell-Your-Novel Toolkit, Elizabeth Lyon shares the wealth of information she has garnered as a book-marketing consultant and independent book editor. First, she says, make sure that your novel is good and ready; Lyon believes that "only one percent of the novels submitted for publication are both structurally correct and appropriately polished."Once you have utilized all the resources you can muster to fine-tune your prose (writer's groups, freelance editors, books about writing, and long hours at the computer), you've got to start thinking like a marketer. You'll need a catchy title, an alluring synopsis, and a knockout query letter (writer James Axtell calls the query "the single most important piece of paper a novelist writes"). Lyon's instructions for synopsis and query writing are accompanied by several annotated examples. You will need to write and stick to a marketing plan, and you will need to research agents and publishers. Too many writers submit their work blindly, not understanding that "finding a publisher," as Lyon writes here, "closely resembles a job search. You wouldn't think of approaching a company about which you know nothing." Pay attention to who is publishing the kind of fiction you are writing; look on the acknowledgments pages of those books for leads on agents. And whatever you do, try not to get discouraged. After all, says Lyon, "substantially more people fail for lack of persistence than for persisting too long." --Jane Steinberg
Customer Reviews:
Extremely useful!.......2003-06-17
Don't send out one query until you've read this book!.......2000-05-02
The keys to selling your book.......1997-12-03
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Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit
Ed Burnett Manufacturer: Prentice Hall Trade ProductGroup: Book Binding: Hardcover ASIN: 0131592785 |
Customer Reviews:
The secret sauce in using lists for profit.......2007-10-24
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Don't Take Our Word for It!: Everything You Need to Know About Making Word of Mouth Advertising Work for You
Godfrey Harris Manufacturer: Bookworld Services ProductGroup: Book Binding: Paperback ASIN: 0935047247 |
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Everything you need to know about mailing lists, but were afraid to ask!: An article from: Bank Marketing
Own T. Cunningham , and George Wachtel Manufacturer: Bank Marketing Assn. ProductGroup: Book Binding: Digital ASIN: B00097N1IW Release Date: 2005-07-28 |
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1997. The length of the article is 3486 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Everything You Need to Know About Marketing
Patrick B. Forsyth Manufacturer: Kogan Page ProductGroup: Book Binding: Paperback ASIN: 0749429836 |
Customer Reviews:
Everything You Need to Know Abt Marketing.......2000-10-03
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Everything You Need to Know About Marketing Your Paralegal Program
Chere B. Estrin , and Elliott S. Cohen Manufacturer: Prentice Hall ProductGroup: Book Binding: Spiral-bound ASIN: 0929563573 |
Book Description
A cornucopia of marketing ideas and insights, this guide offers highly successful marketing secrets from top program directors, and is filled with suggestions designed to guarantee a program's successe.g., how to attract more students, increase revenues and satisfy the board, utilize inexpensive in-house PR and advertising resources, and get that Madison Avenue look on promotional materials. Features What's worked for ... sections (that list and highlight the key points in the successful marketing strategies of specific institutions) and sample advertisements and press releases for paralegal programs. Who Is Your Target Market? Quality Training. Analyzing the Current Market. How to Reach Your Target Market. The Value of PR Events. Trade Shows. Advertising. Six Top Marketing Opportunities for Paralegal Schools. On-Line/Distance Learning. Specialty Marketing. Customer Service. Paralegal Education Issues. For Paralegal program administrators.Customer Reviews:
No better niche marketing book!.......2000-08-12
No better niche marketing book!.......2000-08-12
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Ieg's Guide to Sponsorship: Everything You Need To Know About Sports, Arts, Event, Entertainment and Cause Marketing
Lesa Ukman Manufacturer: Ieg Inc ProductGroup: Book Binding: Paperback ASIN: 094480750X |
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Increase Your Sales And Lower Your Golf Score: Everything you need to know about sales you can learn by playing golf
Peter Biadasz , and Matt Eidson Manufacturer: iUniverse, Inc. ProductGroup: Book Binding: Paperback ASIN: 0595437834 |
Book Description
You Need This Book If.If you are in sales, and we all are to some degree, you may want to increase your income and/or increase your job satisfaction. If you are a golfer, you may want to lower you score and/or increase how satisfied you are with very aspect of your game. The good news is that you can increase your sales by relating how you sell to how you improve your golf game. Likewise, you can lower your golf score as you see how the same principles that make you a top producing sale professional can be utilized on your favorite golf course. The end result is a top producing salesperson with a golf game that is the envy of all co-workers and competitors.
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Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers
Diane Crispell Manufacturer: Probus Professional Pub ProductGroup: Book Binding: Paperback ASIN: 155738472X |
Book Description
This book is an entry level guide to finding and analyzing demographic data about your customers. Learn how to ask the right questions and how to manipulate the answers when you find them. With tips on how to use census data, population pyramids, and GIS technology- this sourcebook is for anyone performing market research.
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Everything You Need to Know About Marketing
Patrick Forsyth Manufacturer: Kogan Page ProductGroup: Book Binding: Paperback ASIN: B000N205TQ |
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Buyer Beware: Evaluating Environmental Liabilities in Oil & Gas Transactions
Manufacturer: Pennwell Books ProductGroup: Book Binding: Hardcover ASIN: 0878144536 |
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Evaluating alternative prescribed burning policies to reduce net economic damages from wildfire.: An article from: American Journal of Agricultural Economics
D. Evan Mercer , Jeffrey P. Prestemon , David T. Butry , and John M. Pye Manufacturer: Thomson Gale ProductGroup: Book Binding: Digital ASIN: B000NY19TY Release Date: 2007-03-05 |
Book Description
This digital document is an article from American Journal of Agricultural Economics, published by Thomson Gale on February 1, 2007. The length of the article is 10487 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Evaluating Economic Damages: A Handbook for Attorneys
Albert N. Link Manufacturer: Quorum Books ProductGroup: Book Binding: Hardcover ASIN: 0899307639 |
Book Description
It is estimated that over one-half of all litigation today is related, in some degree, to issues involving economic damages. This handbook presents the basic elements involved in the evaluation of economic damages associated with wrongful death and personal injury cases. It will assist practicing attorneys to understand, through examples, the conceptual issues involved in the determination of economic damages, and the methods used to evaluated such damages. The book is divided into two main sections. The first section of the book is devoted to estimation procedures specific to wrongful death cases. Nine key elements involved in an analysis of economic losses are systematically presented and illustrated in separate chapters. Reference tables are included to illustrate the variety of situations which exist, and the impact that changes in key assumptions about the situations have on the analysis. The second section of the book builds upon the concepts developed in the first section, and illustrates how to calculate economic losses in personal injury cases. These chapters also have examples and reference tables to assist the practicing attorney. A glossary of basic economic terms and an extensive bibliography are included.
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Guidelines for evaluating fishkill damages and computing fishkill damage claims in Washington State
Harry B Tracy Manufacturer: State of Washington, Dept. of Ecology ProductGroup: Book Binding: Unknown Binding ASIN: B00070NF9G |
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Guidelines for evaluating freshwater resource damages and computing resource damage claims in Washington State (WDOE publication)
Harry B Tracy Manufacturer: State of Washington, Dept. of Ecology ProductGroup: Book Binding: Unknown Binding ASIN: B0006Y8OWQ |
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Methods for evaluating damage, by New Brunswick forest spraying programs, to salmon fisheries (Fisheries Research Board of Canada. Technical report)
Paul Frederick Elson Manufacturer: Biological Station ProductGroup: Book Binding: Unknown Binding ASIN: B0007IWJG8 |
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Connecting With Key Decision Makers: How to Reach "Hard-To-Reach" Businesspeople Who Can Say "Yes"
Michael H. McCann Manufacturer: Writer's Showcase Press ProductGroup: Book Binding: Paperback ASIN: 0595163505 |
Book Description
Connecting with Key Decision Makers offers you a wealth of powerful ideas and strategies that you can use immediately to increase your chances of reaching key decision makers for new business or new employment. Syndicated writer Michael McCann provides you with secrets of creating a powerful contact base, developing a lead management system that puts the enjoyment back into prospecting for new business or employment and ways that you can use the Internet to stay in touch with people that have the ability to say “yes” to your proposal…regardless of where you live!Customer Reviews:
Great Decision!.......2002-02-21
I Connected!.......2002-02-07
Connecting with Key Decision Makers.......2001-09-19
Connecting with Key Decision Makers.......2001-06-23
I gave my copy of "Connecting" to a friend looking for employment and my friend discovered that ideas in the book helped him reach the decision maker that finally gave him a better job than the one he left three months before.
Quality writing and numerous practical examples ...
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Operations Management: An Integrated Approach
R. Dan Reid , and Nada R. Sanders Manufacturer: Wiley ProductGroup: Book Binding: Hardcover Similar Items:
Accessories: ASIN: 0471794481 |
Book Description
OPERATIONS MANAGEMENT-PROBLEM SOLVED!
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Integrated It Project Management: A Model-Centric Approach (Artech House Project Management Library)
Kenneth R. Bainey Manufacturer: Artech House Publishers ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1580538282 |
Book Description
A long overdue book for today's IT professionals, this unique resource offers you a practical, model-centric approach to integrated IT project management that supports state-of-the-art software development. A valuable and topical reference, the book enables you to: understand issues that relate to project management problems and the roles and responsibilities involved in managing and delivering multiple IT projects; develop an appreciation for project management best practices; and improve internal and external communications by applying simple, adaptable and consistent processes based on a model-centric framework.Download Description
A long overdue book for today's IT professionals, this unique resource offers you a practical, model-centric approach to integrated IT project management that supports state-of-the-art software development. A valuable and topical reference, the book enables you to: understand issues that relate to project management problems and the roles and responsibilities involved in managing and delivering multiple IT projects; develop an appreciation for project management best practices; and improve internal and external communications by applying simple, adaptable and consistent processes based on a model-centric framework.Customer Reviews:
Good follow on book to IT Management.......2007-01-12
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Integrated Learning for ERP Success: A Learning Requirements Planning Approach
Karl M. Kapp , William F. Latham , and Hester Ford-Latham Manufacturer: CRC ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1574442961 |
Book Description
The results are in. The evidence has been analyzed. Research shows that the lack of enterprise-wide training is the biggest reason for ERP implementation failures. It is the single most important precursor to achieving success. Integrated Learning for ERP Success is the first resource to offer a specifically defined, comprehensive method for planning, delivering, and evaluating ERP training efforts. It even includes formulas for determining training return on investment. The Learning Requirements Planning (LRP) process presented involves a six-step enterprise-level instructional design model that when implemented correctly assures success. If you would rather have a root canal than oversee an ERP implementation, you are not alone. But like avoiding a root canal, avoiding ERP implementation only causes more pain. This book eases the implementation pain. It shows you how a formal plan for learning will increase the productivity of the ERP implementation team, shorten overall implementation time, and substantially decrease implementation costs. It also provides a discussion on how an ERP implementation can be used as a catalyst for lifelong organizational learning. Implementing an ERP system can cost three to ten times the actual software purchase price. You can't afford to waste money or time in the areas of ERP education. Integrated Learning for ERP Success shows you how to create learning-focused ERP implementations that provide substantial savings and the competitive advantage.
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Integrated Management Systems: A Practical Approach to Transforming Organizations (Operations Management Series)
Thomas H. Lee , Shoji Shiba , and Robert Chapman Wood Manufacturer: Wiley ProductGroup: Book Binding: Hardcover ASIN: 0471345954 |
Book Description
Based on a profoundly important six-year study by the Center for the Quality of Management (CQM), "Integrated Management Systems" shows how successful organizations accomplish something unbelievably powerful: Creating their own particular ways of executing the scientific method. The authors worked with the cooperation of some of America's largest companies - Teradyne, Hewlett-Packard, Eastman Chemical, Ritz-Carlton -- and of non-profit organizations including top hospitals and the U.S. Navy. They were surprised to find how radically successful systems differed from one organization to the next.Customer Reviews:
Don't know what to do without the hero-leader - read this.......1999-12-01
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Operations Management An Integrated Approach
Sanders Reid Manufacturer: Wiley Custom Services ProductGroup: Book Binding: Hardcover ASIN: 0471708356 |
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Operations Management: An Integrated Approach
Mark Hanna , and W. Rocky Newman Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover ASIN: 013258526X |
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Value-Driven Operations Management: An Integrated Modular Approach
Steven Melnyk , and Morgan Swink Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0072435887 |
Book Description
The scope of what we call operations management has expanded and diversified in the last 15 years. This growth has affected not only what is covered, but also how it is covered, and how this material is delivered to students. Value-Driven Operations Management is an innovative, modular text that presents an alternative designed to meet the challenge posed by professors of operations management who have voiced the need for an expansive, easily updated, customize-able treatment of operations management content. This "ground-breaking" modular text allows instructors to take total advantage of the many diverse approaches to teaching operations management in the new millennium. This is accomplished by offering modules covering both traditional and emerging topics in operations management, along with an introductory group of modules defining the theme of “value” that serves as a unifying framework for the series. A selection of frequently used quantitative “tools" rounds out the series, offering a complete course solution for virtually any operations management course. The modules are customized via an innovative web-based tool and printed on-demand.
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An Integrated Approach in Production Planning and Scheduling (Lecture Notes in Economics and Mathematical Systems)
Stephane Dauzere-Peres , and Jean-Bernard Lasserre Manufacturer: Springer ProductGroup: Book Binding: Paperback ASIN: 0387579052 |
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Mathematical approaches to long-range planning and integrated operations scheduling
L. A Rapoport Manufacturer: Planning Engineering Division, ESSO Research and Engineering Co ProductGroup: Book Binding: Unknown Binding ASIN: B0007JTSPW |
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Production Planning and Control: An Integrated Approach
S. Bhattacharya Manufacturer: South Asia Books ProductGroup: Book Binding: Hardcover ASIN: 0706930428 |
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