Average customer rating:
- A Very Interesting Book
- A splendid read
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Unusual Persons of the Civil War
Webb B. Garrison
Manufacturer: Sergeant Kirkland's Press
ProductGroup: Book
Binding: Paperback
 Military & Spies
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United States Civil War
| Military
| Leaders & Notable People
| Biographies & Memoirs
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General
| Military
| Leaders & Notable People
| Biographies & Memoirs
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General
| United States
| Historical
| Biographies & Memoirs
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General
| Civil War
| United States
| Historical
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General
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ASIN: 1887901086 |
Book Description
David Madden, former Director, U.S. Civil War Center, points out "that we've spent too much time on the 'lure of romantic battles and leaders.' Unusual Persons is offbeat in the real sense of the word; where else will you find photos of the only honorary Federal female major plus a black Confederate veteran, along with dozens of illustrations and vignettes about men who have stories unlike any others?"
This book contains infamous characters, fascinating tales, and strange coincidences. A collection of fascinating anecdotes and colorful stories, this book covers a wide variety of individuals from the men and women to the children who fought in this conflict.
Civilian John Burns won immortality by fighting at Gettysburg--but a different John Burns, also a civilian, took part in a famous battle far to the south.
Only one man, a Confederate, entered the war as a private and rose to the rank of lieutenant general before the shooting stopped.
Ulysses S. Grant, who didn't find it easy to get back into uniform in 1861, vigorously protested the promotion of two generals who won lasting fame on the battlefield.
Customer Reviews:
A Very Interesting Book.......1999-06-27
The facts that Garrison writes about are both interesting and captivating.
Being a AP high school American History teacher, I use the facts found in this book to captivate my students and give them a perspective on the war that they may have never found otherwise.
I have three other Garrison's books: The Amazing Civil War, Civil War Curiosities, and More Civil War Curiosities. I would recommend to every anyone!
A splendid read.......1996-12-02
Compelling,provocative, and leavened with more than a dash of humor, this collection challenges readers to look at old topics in new ways. It is a splenid read, enlighting and entertaining in equal measure
Product Description
Former federal agent reveals in an autobiography format the corruption he discovered as a federal agent, the tragic consequences of such corruption, and the efforts taken to silence him.
Book Description
Once upon a time, a war raged in a far-off country as an army was confronted by a formidable foe. As the army ran away in fear, they began to lose hope of ever defeating their tormentor and retaining their freedom. A young boy offered to defend his country's honor by confronting the awesome threat. Ridiculed and scorned by those around him, he nonetheless sallied forth armed only with a slingshot, some rocks, and profound determination, bolstered by his belief in the power of his Creator. But would this be enough to defeat the enemy?
Retelling the timeless biblical story of the young boy who takes on a fearsome giant with nothing more to protect him than his faith and a slingshot, Viney Cleveland uses the story of David and Goliath as a means to inspire readers to persevere and perform their personal best no matter what the circumstances.
Average customer rating:
- David vs Goliath
- David vs Goliath
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David vs. Goliath
Jan Groenewold
Manufacturer: Rutledge Books
ProductGroup: Book
Binding: Paperback
General
| Biographies & Memoirs
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Medical
| Professionals & Academics
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ASIN: 1582440646 |
Book Description
Jan Groenewold was a man who loved his job. A pharmacist employed by a national drugstore chain from the beginning of his career, he was deservedly proud of his reputation for professional excellence and superb record of customer satisfaction earned over two decades of dedicated service. He well might have imagined many more years of employment with the same companybut change was in the air. Walgreens was joining ranks with companies interested in the corporate bottom-line, and began installing computer systems that were ostensibly meant to increase employee efficiency and cost-effectiveness. That might have been well and good, but along with the new computer systems came an ambitious pharmacy manager who had his own personal agenda.
'David vs. Goliath' is a true story that relates the experience of one consummate professional suddenly thrust into an untenable position. The author became the champion of traditional business practices as he stood up against the indifferent establishment and its choice of a manager who saw an opportunity for personal aggrandizement through his interpretation of a company mandate.
Customer Reviews:
David vs Goliath.......2000-03-10
Having grown up at the same time and under similar circumstances, I enjoyed the author's trip through memory lane. His wry sense of humor made me laugh, but I also felt his pain as he described his dealings with his employer and his reactions to their attempt to discharge him. Although it is obvious that the author's motives were self-serving, his story is refreshingly honest. There are lessons here for both employers and employees. The author's willingness to deal with these issues makes this book unique and difficult to put down. Bravo!
David vs Goliath.......2000-03-06
I read the entire book in one day! Jan Groenewold is a regular guy who fights the good fight and makes us all proud. Great sense of humor, especially if you grew up in the 60's.
Product Description
How can a small business ever hope to compete with a large corporation?
Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business.
No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman's terms into how small business owners can increase their Share of Market by increasing their "Share of Voice" (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.
Share of Voice can be increased by increasing the cost efficiency and effectiveness of media by 50-200% or more. David vs. Goliath shows readers how to do just that step by step and by using templates and worksheets to actually learn "how to."
The Magic of Share of Voice
David vs. Goliath teaches small business owners how to compete with much larger businesses by planning and negotiating media (in the broad sense) in focused, innovative, and smarter ways-- which can double or triple a business' marketing exposure in a particular location and time.
Research has shown that an increase in Share of Voice is highly correlated to an increase in Share of Market.
There are two ways to increase Share of Voice: 1) spend more/increase your budget, or 2) spend the money you have more efficiently and effectively. This book teaches you how to do the latter.
You Will Learn
David vs. Goliath not only gives you hundreds of specific ideas, more importantly, the book provides you with a strategy for success. You will learn:
* How to increase your customer base, market share, and profit margins with no increase in marketing budgets
* How to potentially double or triple your Share of Voice--without spending more
* How to AUTOMATICALLY increase your media buying power by nearly 20%
* How to buy newspaper ads at 20 cents on the dollar
* How to buy TV and radio schedules at 50-75% off rate card
* How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent
* How and why you must always have a pre-planned Plan B in negotiations with media sellers
*How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar
* How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and effectiveness
* And much more
Customer Reviews:
At the End of the Book, You Have an Action Plan.......2007-10-17
David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win
This was a great and innovative book. Best of all, by filling out the worksheets after each chapter and at the end of the book, it results in a well thought out action plan to raise Share of Voice in your marketing area. Highly recommended and worth the time!
Wish I Had This Book Years Ago - A Must Read.......2007-09-10
As owner and manager of a bookstore, I know that small business has always felt the challenge of how to become a "player" in the marketplace. Knowing our business purpose did not guarantee our ability to effectively market our business.
Had David vs. Goliath been available years ago it would have likely transformed my marketing of the business and its success. It also would have helped remove my ever present fear of the competition.
The book provides the tools to take the small business owner through the process of analyzing the business and business practices to the development of an innovative marketing strategy and plan to build sales and profit.
I had never even heard of share of voice, and certainly never thought of any linkage to sales or share of market. And even though I bought media, I now know how uninformed and naive I was, wasting a lot of money (resulting in lost sales and profit) without even knowing it.
The author also shows how we can make the internet work for us. He cuts through the confusion of selecting and buying the media at the right price place, and time.
Each chapter is filled with "secrets" which most owners of small businesses are unaware, at least I was.David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win Every small business owner needs this insightful book!
Bonnie Schmitz
Bookstore Owner
An Essential Book For Small Business.......2007-09-06
In a highly competitive marketplace, small business owners can often be overwhelmed with the difficult task of making consumers aware of their product. With so many huge business conglomerates dominating the market place, it can seem almost impossible for a small business to efficiently reach their target customers. In his book, David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win, author Ronald Geskey shows that small businesses can not only succeed against the Goliaths, but can thrive in the dog eat dog world of big business.
Geskey explains that a key to growing a successful business is to use an innovative, well researched technique known as increasing your share of voice and your quality of voice. Through a step by step method, readers will learn how to make each advertising dollar work harder for them. By dramatically increasing your effective share of voice without increasing your budget in your market area, you can increase top of mind awareness of your product. This will then lead to increased sales and market share.
Not only does the author provide an in depth analysis and understanding of marketing and media, helpful methods and tools are provided to make the most of your advertising dollar. As Ronald Geskey states, "The key is to eliminate advertising spending waste."
Budgets are often wasted when the wrong type of communication is used for the job (e.g., direct mail vs. publicity) or the wrong media are used to reach the wrong target in the wrong place at the wrong time-- negotiated at the wrong price without value added and media investment safeguards.
When was the last time you read a book or an article about how to actually negotiate a media buy to get the most bang for your buck? Maybe never? Geskey's book provides clear steps on how to negotiate traditional and non traditional media buys to get substantially more media exposure for the budget.
Because successful communications with the consumer are critical to the success of a small business, the author discusses and provides an analysis of the many benefits and pitfalls of different marketing communications forms and various advertising media. Advertising media discussed include television, print, radio, internet, direct mail as well over 60 non traditional media approaches.
With well illustrated diagrams and exercises at the end of each chapter, the author provides the necessary tools and skills for you to make your small business a long term success. I plan to implement the strategies for my own business endeavors. I highly recommend the book to current business owners as well as to those planning to start a small business.
Tracy Roberts, Write Field Services
Book Description
This digital document is an article from St. Louis Journalism Review, published by SJR St. Louis Journalism Review on April 1, 1996. The length of the article is 2960 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Tim Dorsey, former KMOX executive, is taking advantage of the all-time-low morale of KMOX employees to recruit them into the low-rated WIBV-AM radio station. Disrespect by and lack of faith on KMOX management have propelled radio celebrities Diana Proffitt, Kevin Horrigan and Charles Jaco to sign up with the 5,000 watt WIBV. Although KMOX has a 70-year history and has a 14.0 ratings share, as opposed to a measly 1.0 by WIBV, the station is faced with an aging audience and a continuously declining popularity proportional to that of Rush Limbaugh's.
Citation Details
Title: David vs Goliath: WIBV can win with one fourth KMOX's revenue, says analyst.(The Radio Wars)(Cover Story)
Author: Staci D. Kramer
Publication:
St. Louis Journalism Review (Magazine/Journal)
Date: April 1, 1996
Publisher: SJR St. Louis Journalism Review
Volume: v26
Issue: n185
Page: p1(2)
Article Type: Cover Story
Distributed by Thomson Gale
Book Description
This digital document is an article from Semana, published by Spanish Publications, Inc. on October 26, 2001. The length of the article is 526 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: David vs. Goliat.(encuentro por el título de la Serie Mundial, béisbol)(TT: David and Goliath.)(TA: game for World Series title, baseball)(Artículo Breve)
Author: Tay Polo Miranda
Publication:
Semana (Magazine/Journal)
Date: October 26, 2001
Publisher: Spanish Publications, Inc.
Volume: 7
Issue: 452
Page: 23
Article Type: Artículo Breve
Distributed by Thomson Gale
Book Description
This digital document is an article from Mid-Atlantic Journal of Business, published by Stillman School of Business on June 1, 2001. The length of the article is 5500 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: David vs. Goliath in the hardware industry: Generic strategies and critical success factors as revealed by business practice.(Statistical Data Included)
Author: William P. Darrow
Publication:
Mid-Atlantic Journal of Business (Refereed)
Date: June 1, 2001
Publisher: Stillman School of Business
Page: 97(15)
Article Type: Statistical Data Included
Distributed by Thomson Gale
Book Description
This digital document is an article from Nutraceuticals World, published by Rodman Publications, Inc. on July 1, 2003. The length of the article is 846 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: David Vs. Goliath revisited: Examining the possibility of conducting comparator studies on nutraceutical products. (Proprietary Perspectives).(Column)
Author: Anthony L. Almada
Publication:
Nutraceuticals World (Magazine/Journal)
Date: July 1, 2003
Publisher: Rodman Publications, Inc.
Volume: 6
Issue: 7
Page: 26(2)
Article Type: Column
Distributed by Thomson Gale
Average customer rating:
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DAVID VS. GOLIATH. : An article from: Music Trades
Dave Martin
Manufacturer: Music Trades Corp.
ProductGroup: Book
Binding: Digital
General
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General
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ASIN: B00099OCRY
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Music Trades, published by Music Trades Corp. on June 1, 1999. The length of the article is 2095 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: DAVID VS. GOLIATH.
Author: Dave Martin
Publication:
Music Trades (Magazine/Journal)
Date: June 1, 1999
Publisher: Music Trades Corp.
Volume: 147
Issue: 5
Page: 96
Distributed by Thomson Gale
Book Description
Gail Sheehy's landmark bestseller has become the bible for women concerned about menopause. Since The Silent Passage was originally published in the early 1990s, Gail Sheehy, a member of the board of the New York Menopause Research Foundation, has been at the forefront of the newest research on menopause. She has also continued to interview countless women throughout the country on the subject. In this updated and expanded edition, she presents essential new data in chapters on
The Perimenopause Panic, Menopause in the Workplace, Estrogen and Brainpower, and
New Frontiers in Treatment. Candid, enlightening, inspiring, and witty, with the latest information on everything from early menopause to Chinese medicine and natural remedies, The Silent Passage is an indispensable reference for every woman.
Customer Reviews:
To help women better go through a difficult time in their lives .......2007-07-14
Sheehy claims that her writing of this book was the breaking of silence on a taboo subject. Her aim is to provide information which will help woman better understand what they have been going through. She claims that traditionally women have been poorly informed on the subject. She claims reliance on friends, on mothers does not bring the kind of full knowledge of the subject required.
She provides many stories and examples, and gives a real sense of how varied this 'silent passage' is. A minority of women go through it seemingly without problems, but for some it is wholly unbearable. One question which is central to the book and really unanswered regards Hormone Replacement Theory , and its advisability. Recent studies have pointed to increased levels of cancer of those who have taken the hormones.
Sheehy repeats herself often, beats her own drum, but is a clear writer whose work no doubt has been of real service to many women who have suffered without understanding what exactly they were going through, and why this is not something to feel guilty or be stigmatized about. Sheehy's strong believe that knowledge and understanding can be of great help seems to me correct and fair.
Timeless Classic.......2004-11-24
Those of us approaching or in the midst of our passage into menopause owe a great debt to the pioneering women who lifted menopause out of the dark ages and brought it into the broad light of day. One of these early pioneers was Gail Sheehy. With the exception of her views on Hormone Replacement Therapy (as other reviewers have pointed out) this book offers a lively, energizing, well-researched overview of menopause. I read the original edition about ten years ago and have considered the deeper meaning of the title of this groundbreaking book. "Silent Passage" carries echoes of another revolutionary work, Silent Spring, by Rachel Carson. Silent Spring foresaw a day when pollution would destoy the reproductive cycle of birds, and they would no longer sing their songs. The Silent Passage echoes that notion. It not only implies that in menopause women suffer in silence but also that the clear, vibrant voice of women at midlife and older had been silenced. Now, thanks to pioneers like Gail Sheehy, we are demanding that our collective voices be heard!
--Suza Francina, author, Yoga and the Wisdom of Menopause and The New Yoga for People Over 50.
NEEDS FURTHER UPDATING..........2003-12-06
This book is an excellent overview of menopause but needs further updating in light of the current controversy over Hormone Replacement Therapy (HRT). The author is still all aglow over HRT, and it is heralded within the pages of this book as if it were the end all, be all for menopausal women. While this was the general prevailing medical view, it seems that further research has put its value in question somewhat, and HRT is now at the heart of some heated medical controversy.
Still, if the reader is aware already of this budding medical controversy over HRT, the book does offer some insights into menopause in an informative and fairly concise fashion. This should prove to be especially helpful to the hordes of baby boomer women who are entering this phase of their lives. The book also provides information into holistic, alternative ways of addressing some of the issues attendant in menopausal women. It appears that nature may provide some palliatives that some women may find preferable to the drug-infused approach of some medical practitioners.
Overall, this is an excellent, well-researched book and one that a lay person can read with ease. It provides interesting insights into the emotional, psychological, and medical concerns of peri-menopausal and menopausal women and discusses some of the remedies that are available, if necessary, to ease women through this major life passage. The book has clearly been a labor of love for the author, and she has endeavored, with success, to remove the mystery that has enshrouded menopause for so long.
I panicked the day I sprung a whisker.......2002-08-30
but I feel better now, and I attribute my new outlook to having read The Silent Passage.
Tells You What Other Women Are Experiencing.......2002-02-19
Chapters are short and easy to read. This book deals not only with the technical aspects that most books do, but primarily with particular women's experiences with those various aspects--especially their feelings. This is what is left out of most of the other books. I recommend this book together with a more techinical book. But if you can only buy one book, buy this one instead. The main thing this book left me with was a feeling that instead of menopause being something that will just happen to me, there are a lot of things I can do, in a proactive sense, to manage the menopause. This is the most positive book I have seen on the subject, and helps me decide about all the questions to discuss with my doctor. Without reading this book, instead of being ready with a list of questions for my doctor, I would have passively listened to whatever he said, and thought that was it.
Book Description
Created from recipes collected during the author's travels to this country at the crossroads of the Pacific Ocean and the South China and Sulu seas, FINE FILIPINO FOOD is a testament to a rich mix of cultures. Chinese traders introduced stir-frying and deep-frying cooking techniques, as well as noodles and soy products; Malaysian spice traders brought seasonings from the Spice Islands and introduced that delectable appetizer, satay; Spanish colonization brought Spanish cuisine: Adobo (a pickling sauce made from olive oil, vinegar, garlic, oregano, paprika, thyme, bay leaf, and salt), arguably the best-known Filipino dish, is a by-product of both Spanish and Chinese influence. Finally, the American influence left the legacies of speed and convenience.
Enjoy this blend of cuisines with its 19 cooking methods, such as stir-frying, deep-frying, grilling on skewers, sautéing in coconut milk, marinating in vinegar and spices, broiling over live charcoal, wrapping in banana leaves, and steaming. Fine Filipino Food features 205 recipes, a glossary of ingredients, a guide to ingredient substitutions, and an extensive resource guide, which allow all home cooks to perfectly recreate these tantalizing dishes.
Customer Reviews:
hmmmmmmm!.......2006-03-25
Great book and very interesting...but I was expecting and wanted more. We live a visual culture..the lack of colour photos was what let it down.
Worth a read!
Ian
http://www.bragazzis.com
Each classic dish is accompanied by a small history.......2003-09-15
There are surprisingly few cookbooks covering Filipino food on the market and new titles are few and far between, which would make the appearance of this guide an unusual event in and of itself - but its attention to recipes gathered during the author's travels to the Philippines makes Fine Filipino Food exceptional even in its genre. Each classic dish is accompanied by a small history of its origins, plus a variety of variations on the theme. Thus you have classics such as Adobo which go beyond the usual Chicken Adobo to include such dishes as Cinnamon-Garlic Beef Adobo and Lumpias which include Pork and Shrimp with Lemongrass and Garlic Shrimp and Bamboo Egg Rolls. Dishes are easy to make too - no color photos, but this doesn't need them.
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- Variations III: Emerging Artists in Southern California
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- Visual Analogy: Consciousness as the Art of Connecting
- Visualizing Research: A Guide To The Research Process In Art And Design
- Voices of Light
- Wellington: The Maras, the Giants, and the City of New York
- Whole Cloth
- Winsor McCay : His Life and Art
- Women, Art, and Spirituality: The Poor Clares of Early Modern Italy
- 127 Authentic Art Deco Patterns in Full Color (Dover Pictorial Archive Series)
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