Designing MIT: Bosworth's New Tech

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urban architectural history

The architecture of modern MIT

Designing MIT: Bosworth's New Tech
Mark M. Jarzombek
Manufacturer: Northeastern University Press
ProductGroup: Book
Binding: Library Binding
ASIN: 1555536190

Book Description

Chartered in 1861, the Massachusetts Institute of Technology lay in financial crisis with an assortment of laboratories, classrooms, offices, and student facilities scattered across Boston's Back Bay by the turn of the century. But in 1912, backed by some of the country's leading financiers and industrialists, MIT officials purchased an undeveloped tract of land in Cambridge, launching a long and complex review of proposals for a new quadrangle. Based largely on the recommendation of John D. Rockefeller Jr., the commission was awarded to MIT and the Ecole des Beaux-Arts-trained architect William Welles Bosworth, known for his AT&T Building in Manhattan, and Kykuit, the Rockefeller mansion in Tarrytown, New York.

Designing MIT is the first book to detail Bosworth's challenges in the planning and construction of the Institute's unique Cambridge campus. Beginning with an examination of the competing project proposals--from Steven Child, an emerging landscape designer and student of Frederick Law Olmstead; Desire Despradelle, Chairman of the Department of Architecture at MIT and a leading Beaux-Arts stylist; Ralph Adams Cram, noted for his gothic West Point campus; and John Freeman, one of the country's leading civil engineers--Mark M. Jarzombek provides a captivating cross-section of the architectural debates of the time. Though Bosworth's considerable social and political finesse enabled him to land the commission and balance varied competing interests, he found his classically oriented vision challenged by engineer John Freeman, proponent of Frederick W. Taylor's new principle of Scientific Management. However strained, the conflict ultimately resulted in a far more innovative design than either individual approach, employing new European concepts of industrialism, efficiency, and aesthetics in academic structures.

Heavily illustrated with images from MIT archives, the story of Bosworth's new "Tech" offers more than just insight into the designing of a campus. Wrought with artistic clashes, bureaucratic tangles, and contemporary politics, Designing MIT sheds light on the academic culture in the early twentieth century, the role of patronage in the world of architecture, and the history of the Beaux-Arts style in the United States.

Customer Reviews:

urban architectural history .......2005-01-01

This book about the architectural development of MIT should be interesting and informative to both academics, MIT alumuni as well as the casual individual interested in historic preservation. Designing MIT is both clearly written and wonderfully illustrated. I would rate is as a MUST BUY.

The architecture of modern MIT.......2004-11-29

continue to be seen as a lackluster urban university scattered among classrooms, office buildings, and dormitories in Boston's Back Bay section. The architect chosen for this unprecedented, highly-visible, and risky large-scale architectural undertaking was William Welles Bosworth, a MIT graduate in architecture recommended by John D. Rockefeller. Yet, Bosworth continually had to reckon with the influence of other prominent architects who had put forth their own visionary plans. Among these were Ralph Adams Cram, who had designed West Point's campus; Steven Child, a student of Frederick Law Olmstead; and the chairman of MIT's Dept. of Architecture, Desire Despradelle. Jarzombek tells the story of how Bosworth managed to remain true to his own plans rooted in his neoclassicism while accommodating the ideas of other architects and the preferences of the powerful patrons. This complex, historic project is followed with plentiful old photographs and architectural drawings from MIT's archives. The author, a professor in MIT's Dept. of Architecture, gives equal treatment to the diverse individuals who had a role in the shaping of the project, the architectural concepts of the time, and Bosworth's work and resolutions of issues along the way. Needless to say, the architectural project succeeded in putting MIT into the forefront of U. S. science and engineering universities. And Bosworth's cluster of impressive buildings continues to play a central role in MIT's staying in this position.

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DESIGNING MIT: BOSWORTH'S NEW TECH.
Mark M. Jarzombek
Manufacturer: Northeastern Univ. Press,
ProductGroup: Book
Binding: Hardcover
ASIN: B000N7E9GG

Book Description

Super Character Design & Poses details the ways to develop a new character. Volume 2 focuses on females. Features hundreds of poses from which to draw inspiration for your own heroic creations!

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McGraw-Hill Guide to World Literature
David Engel
Manufacturer: McGraw Hill Higher Education
ProductGroup: Book
Binding: Paperback

General | Photography | Arts & Photography | Subjects | Books
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ASIN: 0070195269

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North Africa, Southwest Asia, and Central Asia - Unit 6 Resources (Teacher's Guide) (Glencoe Geography - The World and Its People)

Manufacturer: Glencoe McGraw-Hill
ProductGroup: Book
Binding: Paperback
ASIN: 0078249805

Product Description

Glencoe offers resources that accompany Georgraphy: The World and Its People to expand, enrich, review, and assess every lesson you teach and for every student you teach. Now Glencoe has organized its many resources for the way you teach. Each unit resources book offers blackline masters at unit, chapter, and section levels for each unit. Each book is divided into three parts - unit-based resources, chapter-based resources, and section-based resources. Glencoe has included tabs at the side of every activity page in this book to help you navigate. We have organized this book so that all unit resources appear in the first part of the unit resources books. Glencoe has placed these resources up front so that you can review your options. A complete answer key appears at the back of the book. This answer key includes answers for every activity in the book in the order in which the activites appear in the book. INCLUDES: Application and Hands-On Activities, Interdisciplinary Connections, Map and Geography Skills, Enrichment and Extension Activities, Review and Reinforcement and Standardized assessment Skills.

The McGraw-Hill Guide to World Literature Vol. 1 : Homer to Cervantes

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The McGraw-Hill Guide to World Literature Vol. 1 : Homer to Cervantes
Frank; Engel, David; Hoberman, Ruth Palmeri
Manufacturer: McGraw Hill Higher Education
ProductGroup: Book
Binding: Paperback
ASIN: B000OF7Y6E

Book Description

From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy

Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA.

When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was “in” and what was “out.” Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank.

In today's marketplace the “next big thing” has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what's important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there's an equally valid countertrend.

In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics).

Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas. BACKCOVER: Praise for Robyn Waters and The Hummer and the Mini

“This is a must read for marketers and innovators who want to find new opportunities amidst the conflicting signals of the marketplace. Anyone interested in growing their business will find this book to be a helpful guide, full of insights to think about trends in a new way.”
—Donna Sturgess, Vice President of Innovation, GlaxoSmithKline

“Hugely entertaining and important. This book explains 21st century consumer culture in all its bewildering richness.”
—Roger Tredre, Editor in Chief, Worth Global Style Network Limited

“Reading Robyn is like putting on glasses that let you see what was invisible.” —Steve Leveen, CEO and Co-founder, Levenger

“Robyn Waters presents trends in a delightfully engaging way. Unlike `trend prophets' who spout confusing predictions, Robyn demystifies trends and makes them approachable. Robyn is a muse who inspires all of us to be open to the future by looking deeply at the present.”
—Bob Thacker, senior vice president of marketing and advertising, OfficeMax, Inc.

“This book will change how we approach many aspects of marketing. Robyn Waters undermines the marketer's historic framing of choices as `a' or `b' in a world where people decide `a' and `b.'”
—Rishad Tobaccowala, Chief Executive Officer, denuo (a Publicis Groupe Company)

“Robyn knows the future, she doesn't guess it. Her savvy, culture, and wisdom make her a living legend for telling us what comes next.”
—George Beylerian, Founder and CEO, Material ConneXion

Customer Reviews:

Surface Treatment.......2007-02-19

Robyn Waters has written a book that seems much deeper than it really is.

Once you peel back the anectdotal packaging you'll find preciously little substance. Many of the concepts are repetitive - though the writing style of the presentation holds the reader's interest.

The Trend Master's Guide is a better book.

An Interesting Way to Identify New Insights.......2007-01-29

Robyn Waters provides an eye-opening look at some of the biggest trends influencing consumers and businesses today. I like her concept of "trend and countertrend," which is a fresh way to glean insights for the development of new products, services, and communications messages. There are examples from a variety of industries such as auto, health and beauty, airlines, packaged goods, home services, toys/books/entertainment, clothing, fast food, hotels, liquor, footwear, housing, retail, etc. There are also great ideas from around the world, as well as from big and small businesses in the U.S. This book will make you re-think how you go about identifying the purpose and passion for your brand, your category, and your consumer. By Robyn Hall, Director of Strategy & Content, the TrendSight Group

Terrible Book ~ !.......2006-12-11

After reading Robyn Waters' books, reasonably intelligent readers around the world will be chanting in unison: I want my money back! Full of fluff. Lacks any intellectual depth past a 3rd grader. Save your money.

The Hummer and the Mini.......2006-12-01

The title pretty well summarizes everything else in this book's 210 pages. Yes, the American public is full of contradictions and paradoxes. Boil all the salient points down to about 10 pages. Everything else is just filler.

I Drive a Mini - My Wife Drives a..........2006-11-19

Actually it's a Land Rover. But at 5979 pounds and 14 miles per gallon (on a good day) it's almost the same deal.

Living as I do in this marital paradox, I couldn't help but react when, on the first page, the author quotes ancient Chinese philosopher Lao-tzu, "When opposites supplement each other, everything is harmonious".

Okay.

But the wisdom doesn't stop there. We learn that Dr. Marty Grothe, author of Oxymoronica, has pointed out that "paradox is a particularly powerful device to ensnare truth because it concisely illuminates the contradictions that are at the very heart of our lives".

Just as I was getting on a roll with this heavy stuff I turned the page again and stopped short as I read Waters' earnest sounding pledge, "You will find no big pronouncements here".

Whoa! A bit of a roller coaster ride. Or perhaps another paradox. And then, just when I thought that things were calming down, this quote from Margaret Mead totally ambushed me, "We should remember that we are absolutely unique, just like everyone else". And Waters adds, "If you can embrace that thought, you'll have no problem embracing the paradoxes contained within".

So that's what this is - a book about paradoxes.

Waters' essential thesis is that in today's paradoxical world, for every trend, clever marketing mavens can uncover a perhaps counterintuitive but nearly always powerful countertrend. The companies that are good at doing this are the ones that get ahead.

Beyond this, the author spins a rich series of interesting brand stories as she illustrates happening countertrend paradoxes chapter by chapter as follows:

* Everything old is new again.

* Mass customization.

* Luxurious commodities.

* Less is more.

* Healthy indulgences.

* Extreme relaxation.

* Social capitalism.

I particularly liked her description of the "Trend to Tiny" ad campaign of Schonbek Worldwide Lighting, a 137 year old manufacturer of generally gigantic and often ostentatious crystal chandeliers. As she writes, "Here I was looking at glittering monuments to wealth and power, mansions staffed by servants, decorated by some of the biggest designers names in the business, and somebody was promoting `Tiny instead of titanic. Playful rather than palatial. More darling than dazzling'". She goes on to write, "By thinking big about small, Schonbek created an entirely new product category that they now own. They were smart enough to recognize a countertrend when they saw one".

After a number of such anecdotes, by the end of the book, I felt that I had been on a dizzying and exhilarating odyssey.

And then, a straightforward landing: "Life may be more complicated than we'd wish, but it's also simpler than we realize".

Okay - so where's the keys to the Rover?

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Cool book
Hummer H3 is a great book!!

Hummer H3 (Launch book)
Larry Edsall
Manufacturer: Motorbooks
ProductGroup: Book
Binding: Hardcover

Sport Utility Vehicles | Automotive | Nonfiction | Subjects | Books

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ASIN: 0760321957

Book Description

The all-new Hummer H3 reached market in early 2005. The H3 offers traditional Hummer off-road durability and stump-pulling power in a smaller, more-affordable SUV-styled package. Interest in the new model is very high and edmunds.com, an automotive web site, reports, the smaller and cheaper H3 is likely to become the most popular Hummer ever. This book is a colorful record of the H3s evolution. Its text is based on interviews with engineers, product development specialists, and GM executives, and includes stunning photography of the H3 in action, insider shots of prototype models, engineering drawings, and more.

Customer Reviews:

Cool book.......2006-02-05

If you own an H3, or are interested in the development of hard-core offroad vehicles, you will like this book. If you don't, then I would pass on this title.

Hummer H3 is a great book!!.......2005-12-11

A very well done book. From the concept through assembly at the factory, a very interesting book for those interested in the H3.
Excellent pictures throughout.

HMMWV Humvee 1980-2005: US Army Tactical Vehicle (New Vanguard)

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HMMWV Humvee 1980-2005: US Army Tactical Vehicle (New Vanguard)
Steven Zaloga
Manufacturer: Osprey Publishing
ProductGroup: Book
Binding: Paperback
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ASIN: 1841769460
Release Date: 2006-04-25

Book Description

The HMMWV, better known as the Humvee or Hummer, has set the world standard for army tactical vehicles since its introduction into the US Army in the 1980s. Designed to be the successor to the jeep of World War II with a greater load-bearing capacity, the Humvee has proven to be adaptable to a wide range of roles, including weapons carrier, missile launcher, command vehicle and other specialized types. This book traces the development and use of the Humvee and its variations, including the latest families of armored Humvees used in Iraq in 2003-05, and its adoption in a peacekeeping role the world over.

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Humvees (Machines at Work)
E. S. Budd
Manufacturer: Child's World
ProductGroup: Book
Binding: Library Binding

Military & Wars | History & Historical Fiction | Children's Books | Subjects | Books

Heavy Machinery | Science, Nature & How It Works | Children's Books | Subjects | Books

How Things Work | Science, Nature & How It Works | Children's Books | Subjects | Books

General | Ages 4-8 | Children's Books | Subjects | Books

History of Technology | Technology | Science | Subjects | Books
ASIN: 1567669832

Book Description

Simple text and color photos describe a humvee, explaining what each of its parts are and showing them up close.

The Angelic Orders: Poems by T. R. Hummer

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The Angelic Orders: Poems by T. R. Hummer
T. R. Hummer
Manufacturer: Louisiana State Univ Pr
ProductGroup: Book
Binding: Hardcover

General | Poetry | Literature & Fiction | Subjects | Books
ASIN: 0807109991

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The Hummer: Myths and Consumer Culture
Elaine Cardenas
Manufacturer: Lexington Books
ProductGroup: Book
Binding: Paperback

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

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ASIN: 0739114778

Book Description

The book will be a compilation of articles and essays concerning the Hummer as a cultural object, and is designed to be used by a diverse audience. Envisioned as a general interest reader, contributions will span a variety of disciplinary approaches and methodologies, including material culture, marketing and advertising, popular culture, technology, urban planning, literature and new media, political economy, and behavioral and ethnographic inquiries.

AM General: Hummers, Mutts, Buses & Postal Jeeps (Photo Archive)

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AM General: Hummers, Mutts, Buses & Postal Jeeps (Photo Archive)
Patrick Foster
Manufacturer: Iconografix
ProductGroup: Book
Binding: Paperback

Pictorial | Automotive | Nonfiction | Subjects | Books

Sport Utility Vehicles | Automotive | Nonfiction | Subjects | Books

Trucks & Vans | Automotive | Nonfiction | Subjects | Books

General | Automotive | Nonfiction | Subjects | Books

General | Transportation | Nonfiction | Subjects | Books
ASIN: 1583881352

Book Description

While AM General is almost totally unknown, it makes some of the most recognizable vehicles in the world including the Hummer, Humvee, and postal Jeeps. During its relatively short life AM General has produced a wide range of commercial and military vehicles including postal service Jeeps and vans, military trucks from the 1/4- up to 5-ton models, military trailers, transit buses, motor home chassis, and more. Inside, widely respected author Patrick Foster gives the reader an in-depth look at AM General and its vehicles with spectacular black and white photographs combined with insightful captions. A treat for all enthusiasts!

Currants, Gooseberries, And Jostaberries: A Guide For Growers, Marketers, And Researchers In North America

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Currants, Gooseberries, And Jostaberries: A Guide For Growers, Marketers, And Researchers In North America
Danny L., Ph.D. Barney , and Kim E. Hummer
Manufacturer: Food Products Press
ProductGroup: Book
Binding: Hardcover

General | Agricultural Sciences | Science | Subjects | Books

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The Backyard Berry Book: A Hands-On Guide to Growing Berries, Brambles, and Vine Fruit in the Home Garden

ASIN: 1560222964

Book Description

Rediscover the economic potential of growing Ribes cultivars in the United States and Canada!

Currants, Gooseberries, and Jostaberries: A Guide for Growers, Marketers, and Researchers in North America explores the biology and history of growing these small fruits as commercial crops in North America. This book provides authoritative information on the potential risks and profits of establishing a currant or gooseberry farm and offers step-by-step details for cost-effective set-up, maintenance, and post-harvest activities. This book will be a reliable reference for prospective growers and Ribes researchers.

Currants, Gooseberries, and Jostaberries presents in detail the necessary components of successful Ribes culture farming, including:

site and soil selection

design of planting site

plant propagation

cultivar selection

cultural practice

pest and disease management

harvesting and marketing

The book supplies the latest production figures for Ribes crops worldwide to help you choose which crops to grow. It also contains detailed information on fruit biochemistry, allowing you to market to human health industries. Currants, Gooseberries, and Jostaberries is the first North American publication to focus exclusively on Ribes culture in more than 50 years. It's your one-stop resource for up-to-date information this side of the Atlantic Ocean.

Currants, Gooseberries, and Jostaberries provides you with tables, figures, and appendices, such as

a table of the state regulations governing the importation and growing of currants, gooseberries, and jostaberries as listed by the Department of Agriculture

calendars of what you need to do throughout the year to prepare, plant, and manage Ribes crops

a list of cultivars available in North America

tables of suggested parentage for currants and gooseberries to breed for improved fruit and juice quality, disease resistance or frost resistance, or improved mechanics for harvest

a site selection checklist

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