Pigment Handbook, Properties and Economics, 2nd ed. (Pigment Handbook)

Book Description

Continues the outstanding coverage of information in the field originally brought together by Temple C. Patton. Representing the expertise of international authorities in the pigment industry, it provides ready access to such topics as the physical and chemical meaning of color, the worldwide market for pigments, the properties and physical relationships of diverse pigments, and the major reasons for using certain types of pigments for particular products. In addition to the updated data in this 3 volume set, are new material on novel organic and inorganic pigments that were not even at the research stage when the 1973 version was published. Most chapters include a new and unique section concerning the effect of the pigment under discussion on human health and on the environment. In light of recent legislative standards, these dicussions have special significance.

Book Description

CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS is a 21-chapter educational adventure into today's business world and its associated mathematical procedures. The book is designed to provide solid mathematical preparation and foundation for students going on to business courses and careers. It begins with a business-oriented review of the basic operations, including whole numbers, fractions, and decimals. Once students have mastered these operations, they are introduced to the concept of basic equations and how they are used to solve business problems. From that point, each chapter presents a business math topic that utilizes the student's knowledge of these basic operations and equations. In keeping with the philosophy of “practice makes perfect,” the text contains over 2,000 realistic business math exercises--many with multiple steps and answers designed to prepare students to use math to make business decisions and develop critical-thinking and problem-solving skills. Many of the exercises in each chapter are written in a “you are the manager” format, to enhance student involvement. The exercises cover a full range of difficulty levels, from those designed for beginners to those requiring moderate to challenge-level skills.

Customer Reviews:

EXCELLENT BOOK EASY TO UNDERSTAND.......2007-01-12

Im a college student and when I first started using this book I said to myself this is like H.S math. Little did I know it does get more complicated but its on a college level as you go on. It takes you back to the basic mathematics and then to a college level mathematics. I liked the book very much so. There is also a answer key in the book (but only for the the odd #'s)which is very useful as well.

great book, alot of examples.......2002-01-26

I think this book is great, becareful not to get the instructors edition, I got that edition by mistake then ordered a student editon used, it did not come with the cd like it said it would.

Excellent textbook!.......2000-04-28

This book was incredibly helpful for a college class in Business Math. Many of the adults in my class had not studied any sort of math in years. This book made the subject easy with great examples succinct and thorough summaries. Recommend it for other teachers in the same area.

Good review of basic business math!.......1999-04-29

There are several typos in this book, but don't let that get you down. This is an excellant review of business math. It begins with the basics of operations, and then progresses to more complex formulas. It will help everyone from business majors to consumers to better manage their money.

Contemporary Mathematics for Business and Consumers, Brief Edition (with CD-ROM)

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Contemporary Mathematics for Business and Consumers, Brief Edition (with CD-ROM)
Robert Brechner
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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ASIN: 0324304552

Book Description

CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, BRIEF is a 14-chapter educational adventure into today's business world and its associated mathematical procedures. The book is designed to provide solid mathematical preparation and foundation for students going on to business courses and careers. It begins with a business-oriented review of the basic operations, including whole numbers, fractions, and decimals. Once students have mastered these operations, they are introduced to the concept of basic equations and how they are used to solve business problems. From that point, each chapter presents a business math topic that utilizes the student's knowledge of these basic operations and equations. In keeping with the philosophy of “practice makes perfect,” the text contains over 2,000 realistic business math exercises--many with multiple steps and answers designed to prepare students to use math to make business decisions and develop critical-thinking and problem-solving skills. Many of the exercises in each chapter are written in a “you are the manager” format, to enhance student involvement. The exercises cover a full range of difficulty levels, from those designed for beginners to those requiring moderate to challenge-level skills.

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Average customer rating:

Still a very useful and important book

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
John F. Sherry
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

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ASIN: 080395753X

Book Description

"Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book's primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers." --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors' willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.'s comment sums it up nicely, 'Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.' We need to encourage blue sky thinking so we don't repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors' discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are 'transportable' to consumers in other cultures. John Sherry Jr.'s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring 'marketplace anthropology' out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today's world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.'s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers' lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.

Customer Reviews:

Still a very useful and important book.......2006-04-24

Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.

Student Solutions Manual for Brechner's Contemporary Mathematics for Business and Consumers, 4th

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Student Solutions Manual for Brechner's Contemporary Mathematics for Business and Consumers, 4th
BRECHNER
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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Contemporary Mathematics for Business and Consumers (with CD-ROM)

ASIN: 0324304544

Contemporary Mathematics for Business and Consumers with 2003 Tax Update

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Contemporary Mathematics for Business and Consumers with 2003 Tax Update
Robert Brechner
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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Book Description

The book begins with a business-oriented review of the basic operations, including whole numbers, fractions, and decimals. Once students have mastered these operations, they are introduced to the concept of basic equations and how equations are used to solve business problems. From that point, each chapter presents a business math topic that utilizes the student's knowledge of the basic operations and equations.

Average customer rating:

Contemporary Math, Business & Consumers
Robert A. Brechner
Manufacturer: Harcourt Brace College Publishers
ProductGroup: Book
Binding: Paperback

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ASIN: 0030966108

Contemporary Mathematics for Business and Consumers (with CD-ROM)

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Contemporary Mathematics for Business and Consumers (with CD-ROM)
Robert Brechner
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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Book Description

With a unique step-by-step approach and real-life business-based examples throughout, CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, Fourth Edition, is designed to help students overcome math anxiety and confidently master key mathematical concepts and their practical business applications. The text is designed to let students progress one topic at a time, without being intimidated or overwhelmed. Each chapter features numerous exercises, including Excel® spreadsheet problems, real-life business scenarios, and detailed calculator sequences, to provide immediate practice to reinforce learning and hone essential skills. The MathCue CD-ROM, included with each new text, is one-of-a-kind tutorial-practice software that gives students an extra edge by providing an endless supply of practice problems keyed to each performance objective in the text.

Contemporary Mathematics for Business and Consumers - Annotated Instructor's Edition

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Contemporary Mathematics for Business and Consumers - Annotated Instructor's Edition

Manufacturer: Thomson South Western
ProductGroup: Book
Binding: Paperback
ASIN: B000CR267Q

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Contemporary Mathematics for Business and Consumers, Brief Edition (with CD-ROM)
Robert Brechner
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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Book Description

CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, BRIEF is a 14-chapter educational adventure into today's business world and its associated mathematical procedures. The book is designed to provide solid mathematical preparation and foundation for students going on to business courses and careers. It begins with a business-oriented review of the basic operations, including whole numbers, fractions, and decimals. Once students have mastered these operations, they are introduced to the concept of basic equations and how they are used to solve business problems. From that point, each chapter presents a business math topic that utilizes the student's knowledge of these basic operations and equations. In keeping with the philosophy of "practice makes perfect," the text contains over 2,000 realistic business math exercises--many with multiple steps and answers designed to prepare students to use math to make business decisions and develop critical-thinking and problem-solving skills. Many of the exercises in each chapter are written in a "you are the manager" format, to enhance student involvement. The exercises cover a full range of difficulty levels, from those designed for beginners to those requiring moderate to challenge-level skills.

Contemporary Mathematics for Business and Consumers, by Brecher, 2nd Edition

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Contemporary Mathematics for Business and Consumers, by Brecher, 2nd Edition
Robert A. Brechner
Manufacturer: Henry Holt & Company
ProductGroup: Book
Binding: Paperback
ASIN: B000O95O30

Book Description

Few books capture both the simplicity and complexities of American life quite like these enduring "boyhood" classics by Mark Twain.

The Adventures of Tom Sawyer
Take a lighthearted, nostalgic trip to a simpler time, seen through the eyes of a special boy named Tom Sawyer. It is a summertime world of hooky and adventure, pranks and punishment, villains and young love.

Adventures of Huckleberry Finn
He has no mother, his father is a drunkard, and he sleeps in a barrel. He's Huck Finn-liar, sometime thief, and rebel against respectability. But when Huck meets a runaway slave named Jim, his life changes forever. And on a raft floating down the Mississippi, the boy nobody wanted matures into a young man of courage and conviction.

Now includes a new introduction.

Customer Reviews:

Nietzsche's choice.......2006-08-03

In a letter to his friend Franz Overbeck dated 14, November, 1879, Nietzsche says, "If you do not know the latest book by Twain, The Adventures of Tom Sawyer, it would be a pleasure for me to make you a little present of it."

Both novels define the picturesque masterpiece and are the twin highpoints in American prose.

Tom and Huck.......2004-07-24

I LOvED this Book!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I loved the adventure, the excitment, and the comedy!!!!!!!!!

Mark Twain: Selected Works, Deluxe Edition (Burlesque Autobiography/the Prince)

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Wonderful Collection

Mark Twain: Selected Works, Deluxe Edition (Burlesque Autobiography/the Prince)
Mark Twain
Manufacturer: Gramercy
ProductGroup: Book
Binding: Hardcover

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ASIN: 0517053578
Release Date: 1990-10-02

Book Description

It was from his experience on the Mississippi that Samuel Clemens took his nom de plume — Mark Twain, the call used by riverboat pilots when taking soundings of the river. The nom de plume was especially appropriate for Clemens, reflecting both his love of the Mississippi and his wry sense of humor. This Library of Literary Classics edition contains his best works including: The Adventures of Tom Sawyer, The Adventures of Huckleberry Finn and The Prince and the Pauper, A Connecticut Yankee in King Arthur’s Court.
This deluxe edition is bound in padded leather with luxurious gold-stamping on the front and spine, satin ribbon marker and gilded edges. Other titles in this series include: Charlotte & Emily Bronte: The Complete Novels; Edgar Allan Poe: Selected Works; William Shakespeare: The Complete Works; Charles Dickens: Four Complete Novels; Lewis Carroll: The Complete, Fully Illustrated Works; and Jane Austen: The Complete Novels.

Customer Reviews:

Wonderful Collection.......2006-12-14

This is a wonderful book, all the classic stories in a beautiful leather book. Explore the world with Tom Sawyer and Huckleberry Finn, enjoy the short stories that Mark Twain wrote, by yourself or share them with your children. I know that I will enjoy it for many generations to come.

Adventures of Huckleberry Finn (Tom Sawyer's Companion) - Easton Press Collector's Edition

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Adventures of Huckleberry Finn (Tom Sawyer's Companion) - Easton Press Collector's Edition
Mark Twain
Manufacturer: The Easton Press
ProductGroup: Book
Binding: Leather Bound
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ASIN: B000BWYLEI

Product Description

Magnificently illustrated and meticulously bound in BROWN genuine premium leather, features a hubbed spine accented with 22kt gold, lustrous moiré fabric (brown) endsheets, acid-neutral paper, gilded page ends, and a permanently bound-in satin ribbon page marker (golden yellow). (Dimensions: 6.5x9.5x1.5 inches)

Mark Twain Classics: The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn

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Mark Twain Classics: The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn
Mark Twain
Manufacturer: DH Audio
ProductGroup: Book
Binding: Audio Cassette

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Mark Twain: 10 Books in 1. The Adventures of Tom Sawyer, Tom Sawyer Abroad, Tom Sawyer, Detective, Huckleberry Finn, Life On The Mississippi, The Prince ... Roughing It, and Following The Equator

Average customer rating:

Large! - good value

Mark Twain: 10 Books in 1. The Adventures of Tom Sawyer, Tom Sawyer Abroad, Tom Sawyer, Detective, Huckleberry Finn, Life On The Mississippi, The Prince ... Roughing It, and Following The Equator
Mark Twain
Manufacturer: Shoes and Ships and Sealing Wax Ltd
ProductGroup: Book
Binding: Paperback

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Mark Twain's Helpful Hints for Good Living: A Handbook for the Damned Human Race

ASIN: 0954840186

Book Description

Ten of Mark Twain's best-loved works, each a classic of American literature, brought together for the first time in a single, great-value volume. An ideal gift for any fan of the wit and wisdom of Mark Twain.

Customer Reviews:

Large! - good value.......2006-11-08

A really big book, 10 works in one. Ideal for long journeys (which Twain took a few of himself!).

The Adventures of Tom Sawyer and the Adventures of Huckleberry Finn (Signet Classics)

Average customer rating:

Huck and Tom, my sentimental childhood friends...
adventures of tom sawyer and adventures of huckleberry finn

The Adventures of Tom Sawyer and the Adventures of Huckleberry Finn (Signet Classics)
Mark Twain
Manufacturer: Signet Classics
ProductGroup: Book
Binding: Paperback

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Customer Reviews:

Huck and Tom, my sentimental childhood friends..........2000-02-15

This is the first novel that I ever remember reading and thank the lord for Mark Twain and what he did for me. I was amazed, as a young boy of eight, that a book could bring me so much pleasure. I loved the adventure and romance of Twain's world and thirty years later remember the adventures he took me on and the charachters he introduced me to. True, this is not the depth of James Fenimore Cooper, the detail of Clancy, the clarity of thought of Dostoyevsky or even the shock of Steven King, but it is classic American literature and had it not been for Tom and Huck, I may have never learned to love to read as I do. This book should be read by every young person.

adventures of tom sawyer and adventures of huckleberry finn.......1999-12-16

i did not like the book adventures of tom sawyer because i thought the book was to slow. they would carry on and on about things that were not that important. in my opinion i think that junior high kids should read this book. i thought that the book was like a roller coaster because one chapter you start getting to the climax and it just turns on you and goes to something differnt that is not even involved in thier adventure.

Tom Sawyer-Huckleberry Finn (Classic Library Series)

Average customer rating:

Simply Amazing
A great book for all ages
better for adults than kids?
Beautifully Bound

Tom Sawyer-Huckleberry Finn (Classic Library Series)
Mark Twain
Manufacturer: Smithmark Publishers
ProductGroup: Book
Binding: Hardcover

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ASIN: 0831712112

Book Description

Along with Blake and Dickens, Mark Twain was one of the nineteenth century’s greatest chroniclers of childhood. These two novels reveal different aspects of his genius: Tom Sawyer is a much-loved story about the sheer pleasure of being a boy; Huckleberry Finn, the book Hemingway said was the source of all the American fiction that followed it, is both a hilarious account of an incorrigible truant and a tremendous parable of innocence in conflict with the fallen adult world.

Customer Reviews:

Simply Amazing.......2006-02-20

Wow.....wow....I mean, really, this book is just amazing. Abso-f-in-lutely wonderful. It's role as the quintessential American novel is so well deserved you can't help but wonder if this is the best read you might ever have. I m currently going through all the classics of the world, and have such joys as Moby Dick, War and Peace, Robinson Crusoe, among many, many others awaiting me. However, I feel like I ve already found the love for the written word that I felt I may aquire after reading perhaps a dozen or so of the worlds finest.

To the novella: He tells the tale with such heart, such character, such life that I will attest that I dont think I ve ever felt so strongly for a character as I do for Huck Finn. He is so vivid and alive and real; its absurd.

Yes, it is quite racist on the surface, and during the 250 odd pages of the story you might read more racial slurs and statements than you have in your life, but in the heart there is nothing racist about this story. I ve heard it defended because thats just how it was in Twains time, and alas, that is how it was then, and the reason it is all so blatant, but there is really nothing racist about the portrayal of Jim. He is so loving and deep and pure. Surely one of the sweetest people you could ever want to meet.

The charm of this story, the unending humor and delight of all the dialects and wordage, the manner of conversation and the subjects....my loves for this story are unending. Its a must read. I know you ve heard that;I know you know that. But damn it, off your ass and DO IT!

Twains masterpiece, and for that matter, a masterpiece of all literature in the history of the world.

A great book for all ages.......2004-01-13

This is a collection of two books that are often considered for children. However, they are suitable for both adults and children. The kids will love the adventure, the wonderfully irreverent and humorous view of childhood and the characters with their loyalty and friendship. The adults will also enjoy the satire of life in the "proper" lower middle-class society of the South with the sendups of hypocricy, false religiousity, racism and slavery and the like.

Tom Sawyer is probably more oriented for children than the other one. Here, the focus is Tom, who is largely a child prankster. His romantic ideals of doing things like running away to be a pirate are the source of great amusement and reflection for him - and worry for his family.

Huckleberry Finn has more adult themes. Here, the mockery of society is much harsher as Huck escapes from his abusive, drunk father to sail down the Mississippi with Tom and Jim (a runaway slave). Along the way the get to see the best and worst of what America on the river has to offer.

These books should be treasured and deserve their fame. Twain informs and relates in a totally entertaining and warm way.

better for adults than kids?.......2000-12-18

Back in junior high school (ie, MANY moons ago) I read Tom Sawyer and/or Huckleberry Finn. However I couldn't remember which one, nor did I know one story from the other (like most Americans, I've seen more film adaptations of these stories than I care to recall). So I decided to read these little jewels once again. And I'm so glad I did.

First of all, I don't believe either story is suitable for children really. Both Huck Finn and Tom Sawyer seem too, well, immature compared to the youths of today. And the crude racist language is certainly unfashionable nowadays. But as an adult one can appreciate these stories as Mark Twain's trip down memory lane, looking at life on the river with rose-colored glasses. No, the stories (..which we all know) are not realistic. But they are fun, harmless and well-written.

The Wordsworth Edition is very nice little package of both stories. And I certainly recommend reading both stories back-to-back since they flow together well.

So I recommed all middle-aged kids (like me) revisit Mark Twain's memorable boys. They will bring a smile to your face.

Beautifully Bound.......2000-07-25

A wonderful edition which includes both Tom Sawyer and Huckleberry Finn (very handy for the Twain lover). It also has a red bookmark attached to the binding so you can easily find your place. The book is small and light so it is ideal for travelling and reading out of your home. It also includes a nice introduction and a comparative chronology of Twain's life. For a Twain collector, this is a lovely, readable copy.

Complete Tom Sawyer: The Adventures of Tom Sawyer, Tom Sawyer Abroad & Tom Sawyer Detective

Average customer rating:

Excellent reading material

Complete Tom Sawyer: The Adventures of Tom Sawyer, Tom Sawyer Abroad & Tom Sawyer Detective
Mark Twain
Manufacturer: Gramercy
ProductGroup: Book
Binding: Hardcover

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Customer Reviews:

Excellent reading material.......2000-04-11

This collection of three Tom Sawyer stories keeps the reader laughing and entertained and eager to see what mischief Tom is going to get into next. Mark Twain is a wonderful writer and his stories reach out to the young and old alike. If you're looking for a few hours of escape from the real world, I suggest you find it in the pages of this book.

The Complete Adventures of Tom Sawyer and Huckleberry Finn

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The Complete Adventures of Tom Sawyer and Huckleberry Finn
Mark Twain
Manufacturer: Harpercollins Childrens Books
ProductGroup: Book
Binding: Hardcover

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The Adventures of Huckleberry Finn
Samuel L. Clemens
Manufacturer: The Heritage Illustrated Bookshelf
ProductGroup: Book
Binding: Hardcover
ASIN: B000EDGP8Y

Product Description

The timeless classic: the adventures of Hukleberry Finn is illustrated by Norman Rockwell and has an introduction by JOhn T Winterich

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