Book Description
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful.Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book 's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions.Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Book Description
Therapists often face the dilemma of determining the most effective intervention for treating the specific needs of pediatric clients. This insightful, 175-page professional resource will show the clinician how to use a combined approach of NDT and SI therapy to best meet children's special needs. The text-written by Erna I. Blanche, M.A., OTR; Tina M. Botticelli, M.S., PT; and Mary K. Hallway, OTR-contains an extensive discussion of NDT and SI. The authors wrote this book because combining these two of the most utilized pediatric treatment approaches had become second-nature to them. Therapists will discover detailed assessment guidelines to help them determine when a combined approach is most useful. This book includes reproducible checklists for the clinician to use to evaluate clients' sensory and movement disorders. Case studies also are included to demonstrate the effectiveness of using a combined approach to remediation. Additionally, the therapist will find chapters that describe how to use the combined approach to treat children with specific disorders, including:
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sensory processing dysfunction
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autism
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cerebral palsy
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fragile X syndrome
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Down's syndrome This text also contains 29 activities to save clinicians preparation time and motivate their clients. Each activity is clearly illustrated and outlines the problem areas addressed, the sensory and motor focus, and suggested modifications. Try Wheelbarrow Bowling, Magic Carpet Ride, Spider Glider, and more.
Customer Reviews:
A must reading for all those involved in develop.ped.therap........2001-03-23
An excellent text presenting two of the most popular therapeutic paradigms in the contemporary developmental pediatric therapies, the NDT and the SI approach. Based on a sound scientific background the authors present an eclectic and holistic approach (a combination of the above paradigms) to the treatment of cerebral palsy, autism & fragile X, down syndrome etc. Along with Lois Bly's and Jean Ayre's books a MUST READING for all those involved in developmental pediatric therapies.
Average customer rating:
- this is exactly product development!
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Concept Research in Food Product Design and Development
Howard R. Moskowitz ,
Sebastiano Porretta , and
Matthias Silcher
Manufacturer: Blackwell Publishing Limited
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Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists)
ASIN: 0813824249 |
Book Description
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called "fuzzy front end. "Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a "how to " business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics.Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R & amp;D, marketing, sensory analysts, and universities alike. Corporate R & amp;D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the "consumer-connection. " Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Customer Reviews:
this is exactly product development!.......2005-06-01
Great! This is probably the most honest book in product development where the Authors, which are absolutely very well known into the scientific Community all over the world, describe without saving tricks and tips to the reader.
Of course it's not a good night book and require a little knowledge in the concept analysis matter, but this a part I suggest the book to all R&D people and marketers as well.
After this book I have checked for all the other books written by the AA (a lot!!).
Book Description
What if we designed for all of our senses? Suppose for a moment that sound, touch, and odor were treated as the equals of sight, and emotion considered as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, the equals of structure and program?
In Sensory Design, Joy Monice Malnar and Frank Vodvarka explore the nature of our responses to spatial constructs-from various sorts of buildings to gardens and outdoor spaces, to constructions of fantasy. To the degree that this response can be calculated, it can serve as a typology for the design of significant spaces, one that would sharply contrast with the Cartesian model that dominates architecture today.
In developing this typology, the authors consult the environmental sciences, anthropology, psychology, and architectural theory, as well as the spatial analysis found in literary depiction. Finally, they examine the opportunities that CAVE(tm) and other immersive virtual reality technologies present in furthering a new, sensory-oriented design paradigm. The result is a new philosophy of design that both celebrates our sensuous occupation of the built environment and creates more humane design.
Joy Monice Malnar, AIA, is assistant professor of architecture at the University of Illinois, Urbana-Champaign. Frank Vodvarka is associate professor of fine arts at Loyola University Chicago. They are coauthors of The Interior Dimension: A Theoretical Approach to Enclosed Space (1992).
Customer Reviews:
At Long Last.......2006-08-30
The opening salvo in what promises to be the new turf wars of design. Though limited to architecture and attendant arts, the battle royale will be enjoined in brand, package and product design -- commercial arts are now the true avant garde of design practice.
I found Chapter 11 ("Sensory Schematics") to be the most engaging and practical, and have been using my own variation of the authors' "sensory slider" for years.
My firm's invention of what we call NeuroDesignTM offers new and fruitful options for companies looking to capture, clarify and magnify the emotionally resonant components of their visual messaging.
It is heartening to see, finally, serious effort being put into this arena by architects.
Average customer rating:
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Innovative Program Design for Individuals With Dual Sensory Impairments
Lori Goetz , and
Doug Guess
Manufacturer: Paul H Brookes Pub Co
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Educating Students Who Have Visual Impairments With Other Disabilities
ASIN: 0933716842 |
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CAD Based Programming for Sensory Robots (Nato Asi Series Series F, Computer and Systems Sciences, Vol 50)
Manufacturer: Springer
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ASIN: 038750415X |
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Design and Analysis of Sensory Optimization (Harvard Educational Review)
Maximo C., Jr. Gacula
Manufacturer: Blackwell Publishing Limited
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ASIN: 0917678311 |
Book Description
This book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available. The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness. This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics
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Experience: Challenging Visual Indifference Through New Sensory Experience
Sean Perkins
Manufacturer: Booth-Clibborn
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Nonparametrics for Sensory Science: A More Informative Approach
J. C. W. Rayner ,
D. J. Best ,
Per Bruun Brockhoff ,
G. D. Rayner , and
John Best
Manufacturer: Blackwell Publishing Limited
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ASIN: 0813811120 |
Book Description
Sensory evaluation is the perception science of the food industry. Sensory data can be costly to obtain and so gleaning the most information possible from the data is key. Increasingly, value is added to sensory evaluation by the use of statistics, especially to improve the quality of product development and to make the most of market research. Nonparametrics for Sensory Science is written to complement existing parametric methodology. Nonparametric methods are appropriate when facts are only available in nominal or ordinal form, and when the model assumptions necessary for parametric procedures do not hold.Author Rayner and his colleagues consider problems including the most commonly occurring and important experimental designs: the one-sample, k-sample, blocked samples, samples with factorial structure and samples with correlation structure. Innovative new techniques are outlined and complemented with real examples. Techniques described may be applied to data where the traditional, most frequently applied nonparametric tests, such as the Kruskal-Wallis, the Friedman and the Spearman tests, are applied.Those familiar with traditional nonparametric testing will be able to update their knowledge, acquiring powerful new methods. Those without prior knowledge of nonparametric testing will be able to acquire that knowledge through this book. Aimed at sensory scientists and statisticians interested in nonparametrics, the techniques of Nonparametrics for Sensory Science are of broad general interest, but are of particular interest in sensory evaluation applications.
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Photographs of the Old Closes and Streets of Glasgow, 1868-1877 (Eighteen Sixty-Eight to Eighteen Seventy)
Thomas Annan
Manufacturer: Dover Pubns
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Binding: Paperback
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ASIN: 0486234428 |
Book Description
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Customer Reviews:
textbook... need I say more????.......2007-01-20
bought for class... descent material, for how boring economics can be. ALSO makes a great replacement for sleeping pills!
Book Description
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Customer Reviews:
Unreadable.......2003-09-21
This book is highly unreadable. Examples are not too bad, but the main text is way over the head of all but the most experienced statisticians or mathematicians.
This is an excellent book for self-conducted study.......2001-08-25
I used this book for the Managerial Economics course at Universidad Simón Bolívar. This book is an excellent aid for students and is plenty of practical examples. Every theoric explanation is followed by one or two examples. This makes it very easy to understand the concepts and to learn how to use them in practics. The ideas are exposed in a very clear way, what makes this book easy to read even if you don't have previous knoledge of microeconomics.
Counter-intuitive and unnecessarily verbose.......2000-01-27
The authors do cover most of the material. However, the language used is unnecessarily dense.
A fantastic resource for students of business economics........1999-07-15
This book provides an up to date look at the application of microeconomic concepts to real business problems. It uses an extensive number of interesting examples to illustrate the value of managerial economic principles for practicing managers. Highly recommended.
not that good.......1999-07-09
this book was used in several universities as a material. however, most professors do not use this book. they just use it as "hand out". i do not recommend this.
Book Description
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.
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Sensory Evaluation Techniques, Fourth Edition
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Concept Research in Food Product Design and Development
